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William Mills

avatar for William Mills

Dir Music
Shazam Entertainment
WILL MILLS was appointed Head of Music at Shazam in 2003 and promoted to Music & Content Director in 2009. Under his leadership Shazam’s music database has expanded to over ten million tracks enabling expansion into over two hundred countries and growth to one hundred million users to the service. Will has co-invented patented technologies at Shazam and also conceived and developed Shazam’s ticketing strategy. Most recently Will has developed innovative partnerships with artists such as Faithless and Take That. Prior to joining Shazam, Will worked across the music industry for several record labels and music production companies.


Speaking Schedule




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  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
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