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Tonya Cooke

avatar for Tonya Cooke

Head of Music & Live Events
Adler Integrated
Tonya Cooke is the Head of Music and Live Events at Adler Integrated. As the Social Media Manager of The Roxy Theatre, Tonya managed to take the largest social network of any music venue in the world to a one stop source for music and lifestyle. After graduating from California State University Fullerton in 2008, Tonya made her first footprint at Universal Music Group working with the heads of Digital Music Distribution. She cut her social teeth while at The Comedy Store where the early adoption of Tumblr and Foursquare put her front and center in the practical application of online models into IRL results. Tonya wrote What's Trending as The Roxy on music, bands, and innovative uses of social media. In January of 2012, she joined Adler Integrated Marketing where she continues to carry The Roxy's social media alongside other accounts, and leads the social event space for her team. In just two short years, Tonya has made unbelievable strides in her career and is only moving up from here.


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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