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Tara O'Donnell

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Tara O‘Donnell has 18 years of consumer and corporate communications experience. She leads Text100‘s North American consumer sector, a group that is dedicated to helping clients reach their lifestyle target audiences. At Text 100, Tara currently oversees the MTV, Shazam, British Airways and KAYAK.com accounts. Tara is responsible for crafting strategies and providing counsel on messaging and positioning for all of her clients as well as working with several companies such as Food Network, Bravo, VH1, The Weather Channel, and BlackBerry on consumer positioning as well as new product launches and digital initiatives. Prior to joining Text 100, Tara spent five years leading North American Corporate Communications for Samsung Electronics, playing a pivotal role in shaping Samsung‘s brand identity as a digital technology leader in the U.S., Canada and Mexico.


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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