SXSW 2012

Sr Dir, PA
MTV Networks
Noopur Agarwal is Senior Director of Public Affairs for MTV, the #1 youth brand, and MTV’s 24-hour college network, mtvU, which reaches over nine million students across 750 campuses nationwide. In this role, she oversees the strategy and execution of major “pro-social” campaigns to engage and activate America’s youth on the biggest issues impacting their generation. These initiatives include mtvU’s Emmy Award-winning Sudan campaign, the Peabody Award-winning mtvU mental health campaign, Half of Us; mtvU’s Emmy-nominated fiscal responsibility initiative, Indebted; MTV’s Webby Award-winning A Thin Line, which addresses the emerging issue of digital abuse; mtvU’s Against Our Will campaign on human trafficking and many more. Noopur has been recognized with the MTV Innovation Award, a company-wide honor granted to individuals who have demonstrated fresh thinking and a pioneering approach in their work.