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John Varvatos
 

avatar for John Varvatos

Chairman & CEO
John Varvatos
John Varvatos grew up in Detroit - the music melting pot of America - where Motown, rock & roll, blues, jazz, and punk melded together in unforgettable period of music history. At an early age, John was exposed to defining musicians including The Who, Led Zeppelin, Detroit’s own MC5, Alice Cooper, Bob Seger, and The Stooges. The creative spirit, electricity and edginess intrinsic in the personal style of these rock ‘n roll icons inspired John at an early age, and influenced the evolution of his eclectic sensibility. This can be seen as a unifying theme in his design and it is deeply ingrained in every expression of his brand, including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s, where Varvatos pays tribute to the musical heritage of this legendary site. With this unique brand position that unites a rock ‘n roll sensibility and old world craftsmanship with modern innovation, Varvatos has become one of the most well known menswear designers in the world. John’s designs often draw inspiration from the past only to repurpose these ideas into something entirely new. The resulting collections reflect the quality and attention to detail inherent in old world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle. “I have a great reverence for the craft of old world tailoring, but a big part of what I love designing is functional, timeless clothing that is created to be lived in.”

 

Speaking Schedule

 

4:00pm

 

  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level



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