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Jill Johnson

avatar for Jill Johnson

Head of Digital/Interactive
SYCO Entertainment
Jill Johnson is the Head of Digital/Interactive for SYCO Entertainment, run by Simon Cowell and joint venture with Sony Music Entertainment. She officially moved over from Sony Music in November 2011 after having worked with The X Factor since last March 2011. Having started out her career in A&R and Marketing at MCA and ASCAP, Jill returned to the music business 4 1/2 years ago as Sr. Director for Digital Marketing Best Practices and Product Development within the Global Digital Business and Direct to Consumer groups at Sony Music Entertainment. Within these roles, Jill had been deeply integrated within the record label divisions and sold and created branded opportunities and digital strategies with artists and across Sony Music artists sites. Brands included: Sony make.believe, Ford Sync, Old Navy, Folgers, Sony Pictures, AT&T, Virgin Mobile and more. Prior to SME, Jill held the position of VP Business Development for AWE, a branded entertainment agency within Omnicom. She worked with Omnicom (DDB, Fathom, BBDO, GMR, etc.) and direct brand clients (Nokia, Chrysler/Jeep, A&E, Axe, Paramount, Boru Vodka, Time Warner Cable, etc.) to align on-brand goals (digital and physical) with entertainment. This included negotiating and creating opportunities with indie and major record labels, music publishers and copyright, talent management, booking agencies and celebrities. Jill served as senior consultant/partner for Sound Input LLC, providing strategic counsel, marketing alliance, digital strategy and services to clients at the intersection of entertainment and new media/technology; and record labels and brands seeking online and offline promotional opportunities. Clients included: Microsoft/WindowsMedia, AT&T Wireless, Motorola, EMI, Virgin Records America, P&O Needlloyd, Reed Midem Organization (France), Interscope/Geffen/A&M Records & IDJ (Universal Music Group), Hollywood/Disney Records, MMG/Dentsu (Japan), Armani Exchange A/X, Improv w/ Diet Coke, Los Angeles Lakers/Lakers Youth Foundation, Key3Media/Comdex, Perrier/BWR, and more!


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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