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Jeff Yang

avatar for Jeff Yang

Columnist, "Tao Jones"
Wall Street Journal Online
Jeff Yang writes the column "Tao Jones" for the Wall Street Journal Online, and is Senior Vice President and Head of Multicultural Insights at the leading trends and futures consultancy The Futures Company, a subsidiary of the global advertising conglomerate WPP. Prior to joining TFC, he spent seven years as Vice President and principal global strategist at Iconoculture, where he directed the company's research activities in Greater China, Japan and Korea. His research focus includes such topics as the use of mobile and social networks among younger generations, the social impact of technology, and the shifting nature of identity, both on and offline. For seven years, Yang wrote Asian Pop, a biweekly column on Asian and Asian American media, entertainment, technology and culture for the San Francisco Chronicle. He is a frequent contributor to WNYC radio, as a pundit on PRI's "The Takeaway" and as "Pop & Politics" correspondent for "The Brian Lehrer Show."


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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