SXSW 2012

Dir, Office of Govt, Intl & Public Affairs
Jeannie Layson is the former director of communications and congressional affairs at the U.S. Election Assistance Commission. Her goal was to make sure voters would have reliable information in 2012 about the basics -- how, where, and when to vote. She led social media and government 2.0 initiatives about how election officials can establish themselves as THE credible and timely source of information about elections on social media outlets. She built online exchanges and hosted webcasts that featured social media strategies by election officials. Currently, she is the director of Governmental, International and Public Affairs at the U.S. Department of Transportation's Pipeline and Hazardous Meterials Safety Administration.