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Heidi Skinner

avatar for Heidi Skinner

VP Social Media
Critical Mass
A social media strategist and interactive marketing specialist, Heidi Skinner is Vice President of Social Media at Critical Mass. She drives the strategy and overall execution of integrated and innovative social media programs. With a proven track record of identifying high-impact opportunities that provide bleeding-edge distribution strategies for clients and brands, Heidi focuses on channel strategy and technology integration to take apps, influencer outreach and community management to drive profitable outcomes in the social space. Heidi also has more than 10 years of experience in direct response, media, advertising and public relations disciplines, including brand development.


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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