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Greg Johnson

avatar for Greg Johnson

Global Creative Director
Greg is a key part of the HP Global Marketing brand team. He was brought on board to help shape, steer and define a new brand strategy platform for the world’s largest technology company, including the core strategy, implementation of a masterbrand architecture and a principles-based identity and design system. In this time, he launched the next-generation HP brand strategy, Human Progress which – through implementation and cascade of the strategy – directly led to a $3.14B increase in brand value as measured by Interbrand, and a #10 Best Global Brands ranking. Greg also launched first brand advertising campaign for HP in nearly seven years, Let’s Do Amazing. Through digital/social activation and extensive media optimization, exceeded all measurement objectives. Prior to joining HP in 2008, Greg was one of the creative leads of Digitas, leading the global Manpower relationship, as well as the Nokia USA and Miller Brewing accounts. While with Digitas, he was responsible for forming both the interaction design practice in Chicago, as well as their Creative Technology Powerhouse team.


Speaking Schedule






  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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