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Fritz Desir

avatar for Fritz Desir

Dir, Experience Strategy & Architecture
Tribal DDB
Fritz leads the Experience Strategy & Design practice at Tribal DDB and is Director of Experience Planning, Mobile and Emerging platforms at MobileBehavior (a Tribal DDB unit). He is responsible for crafting meaningful digital experiences which solve brand problems and help clients identify strategic opportunities to provide insight on agency work for Reebok Classics, Pharmavite (Naturemade) and Disney. Fritz comes to Tribal with over 15 years of expertise spanning graphic design, direct marketing, experience design & strategy with his past work including defining brand relevant digital products for Nestle Nutrition, Pfizer, MTVN, Spike TV, Credit Suisse, BBC America and Showtime Networks.


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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