SXSW 2012

Prod Mgr/Analytics Dir
BuzzShift
Eric Swayne is the Director of Product Management at MutualMind, a Digital Strategist at BuzzShift and the Founder of DataNarrate, a marketing data consultancy. He is also a pub­lished author in mar­ket­ing and busi­ness, award-winning front-end devel­oper and guest blog­ger for AdAge. Eric works with all forms of social and marketing data to unlock the hidden stories they tell and help brands create better stories of their own. He has worked with clients across ver­ti­cals includ­ing Dr Pepper Snapple Group, Sam’s Club, Walmart, Best Buy, HP, Bank of Amer­ica, H-E-B, Super­Valu, Bicycle Playing Cards, Famous Footwear, Texas Instruments, American Airlines and the U.S. Trea­sury. Eric is also on the board of Digital Dallas, a collective group of 950+ members created to showcase great digital work within the DFW metroplex and connect together the digital talent making it happen. Eric graduated from Harding University with a BA in Communication Management, and lives in Denton, TX with his wife and three children. Eric is pas­sion­ate about holis­tic online mar­ket­ing, Tweet­Deck, Google Chrome, Star­craft and orig­i­nal recipe Dr Pepper.