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Don Wilcox

avatar for Don Wilcox

VP/GM, Branded Entertainment
Fox Broadcasting Company
As Vice President and General Manager of Branded Entertainment, Don Wilcox oversees content, product development, design, production, sales integrations and technology for FOX’s primary online platforms, including Fox.com, AmericanIdol.com and TheXFactorUSA.com. In this role, Mr. Wilcox leads the team that initiates audience interaction on these platforms and develops branded online content and custom sponsorship concepts for all of the network’s primetime shows. While at FOX, he has introduced online voting to AMERICAN IDOL, developed the first MVPD-authenticated full episodes product for a broadcast network and helped launch the first-ever Twitter-based voting mechanism for THE X FACTOR.


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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