SXSW 2012

Vice President, Product Strategy
American Express
Devaraj has been actively working at the intersection of business, online media and mobile technology for more than fifteen years. Devaraj joined American Express from iThink Labs and Yureekah where he was Founder and President of an online media services, and advertising technology agency. Devaraj also founded 30Seven Design, an interactive design agency which was successfully sold in 2008. Prior to his digital agency life, Devaraj spent his career in management consulting, strategic planning, marketing and operations. He has held positions at Accenture and Deloitte Consulting, where he consulted for such companies as Avaya, AXA Financial, Bristol Myers Squibb, GE, JP Morgan, Morgan Stanley, PepsiCo, Pfizer, and Altria. Devaraj holds Bachelor of Science degrees in Organizational Psychology and Journalism from Ohio Wesleyan University, and studied Business, Entrepreneurship and Japanese at Kansai International University in Osaka, Japan. He currently serves as an LP to ENIAC, a mobile venture fund, an Investor to Textbuk.in, India’s first online textbook rental company, and Vice Chair to The Second Chance Foundation, a not-for-profit formed to alleviate poverty and promote food security in India. Devaraj has been quoted in numerous publications including the Washington Post, OMMA, Media Post, The Economic Times, and Times of India. Devaraj and his wife happily welcomed their first baby, Ahnika Mae, last October.