VP of Experience Design
Fluid Inc
David M. Hogue, Ph.D. is Vice President of Experience Design at Fluid in San Francisco. He has 14 years experience studying and designing interfaces and combines his skills as both a UX designer and applied psychologist to bring deeper insight into visitor and customer behavior and motivation. Dave teaches information design, interaction design, and designing for social media and mobile courses at SFSU and has a special interest in design process, methodology, and strategy. Clients include Design Within Reach, The North Face, Reebok, Charles Schwab, Wells Fargo, Sears, Sur La Table, and Benefit Cosmetics.
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