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Dave Spinato

avatar for Dave Spinato

Global Dir of Digital, Smirnoff
Dave is the Global Director of Digital for Smirnoff where he oversees the digital strategy & development for all owned, earned & paid channels worldwide. He joined the Diageo team in April, 2011 to help craft Smirnoff’s vision of being one of the leading CPG brands within the digital space through a range of world class “new marketing” mechanics. Prior to Diageo, Dave spent time on the agency side, at Grey Interactive Worldwide, as a front end developer before jumping over to join the SoBe Beverage team as the Manager of Digital Media & Promotions. Before his appointment at Diageo, Dave was also a key member of the Digital Engagement Group at PepsiCo where he managed all things digital for Pepsi, Pepsi MAX and Diet Pepsi TM including the groundbreaking introduction of the Pepsi Refresh Project where the team was honored with a 2011 Chairman Award. Dave resides in New York and when “offline” enjoys hanging with his wife and daughter, boating, cooking (while enjoying a fine wine), football & baseball.


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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