SXSW 2012

Social Media Mgr, US
Ford Motor Company
Craig Daitch, Digital Communications Manager, Ford Motor Company Craig oversees the United States Social Media initiatives for Ford Motor Company, counting amongst his responsibilities the curating of over 7,000,000 fans across multiple Facebook pages. Prior to Joining Ford, Craig was a partner in the social media consultancy Converseon where he established the activation group, providing social media marketing services to a diverse range of clients such as Michaels Crafts, Kohler, Walmart, 3M and IBM. Additionally, Craig led the creative development of Measure2X, an Omnicom based joint-venture between Rapp and Alcone Marketing Group. He has also managed the emerging media practice at Digitas and established the North American new media practice at the Omnicom media company, PHD. A startup maven, Craig helped launch one of the first SMS aggregators in the United States, Simplewire as well as founding one of the first in-game advertising agencies, Eiko Media. Both companies were successfully acquired. Craig is an avid fan of both Wordpress and tumblr as well as a respected blogger for AdAge’s DigitalNEXT blog. He has also guest lectured for NYU’s Stern School of Business. Craig lives in suburban Detroit with his wife, two daughters and their 130 lb. American Bulldog Cooper. You can find Craig on twitter @craigdaitch.