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Colin Helms
 

avatar for Colin Helms

SVP MTV Digital Media
MTV Networks
Colin Helms is Senior Vice President of MTV Digital at Viacom Media Networks. In this role, he leads both the day-to-day operations and long-term strategic growth of MTV’s digital initiatives, including the programming and production of original video, editorial, games and apps for MTV.com and related digital platforms. Working closely with both sales and integrated marketing, Colin has driven strong revenue growth during his six-year tenure, including a 50% growth in unique visitors and 265% growth in video streams. Under Colin’s leadership, MTV.com has become one of the most visited online music destinations, and MTV has become one of the largest brands on Facebook and Twitter, with nearly 100 million fans and 4 millions followers, respectively. MTV ranks as the #1 brand on new platforms such as Foursquare and Instagram, and is currently the #1 TV brand on Tumblr. Colin also plays a vital role in amplifying MTV on-air programming through transmedia and social co-viewing experiences, particularly around MTV’s successful multiplatform tentpole events. Most recently, the 2011 Video Music Awards resulted in record-breaking stats on all screens, with more than 2 million unique visitors and more than 10 million page views to the site. On social, the event broke records for the most mentions on Twitter per second and currently ranks as one of the most Tweeted award shows of all time. Colin’s past responsibilities for MTV Digital include VP of Programming and Editorial Director. Prior to MTV, Colin was one of the founding editors of the urban men’s lifestyle magazine Complex and the editor-in-chief of the college music journal and annual music festival CMJ.

 

Speaking Schedule

 

2:00pm

 

  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level



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