SXSW 2012

Editor/Interactive News
The New York Times
Aron Pilhofer is editor of Interactive News for The New York Times. His team combines journalism, social media and technology to enhance The Times's reporting online. He also is co-founder of DocumentCloud, a nonprofit news startup that aims to improve journalism by making it easier for newsrooms to post, search and share source documents online. In 2009 Aron co-founded another startup, Hacks and Hackers, which aims to bring journalists and technologists together. Aron joined The Times in 2005 as a reporter on the paper's newly expanded computer-assisted reporting team, where he specialized in stories related to money, politics and influence.