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Alex Asseily

avatar for Alex Asseily

Chairman & Founder
In 1999 Alexander founded San Francisco consumer technology company Jawbone (Aliph) with college friend Hosain Rahman and continues to serve as its Chairman. As Jawbone’s founding CEO, Alexander directed the development of Jawbone’s core products and built the defense business with DARPA. In 2004 he launched the first Jawbone headset to critical acclaim, followed by the industry-changing Jawbone Bluetooth headset in 2006. Today, Jawbone is the world leader in mobile lifestyle products including Jawbone Icon & Era headsets, the Jambox speaker and UP personal health solutions. Jawbone is one of the most highly valued private consumer electronics companies in the world, with approximately 100,000 points of sale globally.


Speaking Schedule




  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

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