SXSW 2012

VP
Mitch Schneider Organization
Since coming to MSO (Mitch Schneider Organization)—one of North America’s top music pr houses--in 2001, Vice President Alexandra Greenberg has broadened the company’s music/lifestyle client roster by expanding its electronic division, while at the same time working with artists in rock and alternative fields. She’s been an integral part of many of MSO’s top campaigns for artist, DVD and soundtrack releases, festivals, events and venues like The Smashing Pumpkins, Jane’s Addiction, KORN, Motley Crue, deadmau5, Paul van Dyk, The Crystal Method, Steve Aoki, Plastikman, David Lynch, Cut Chemist, Junkie XL, Datsik, Feed Me, Borgore, Coachella, Ultra Music Festival, Sunset Strip Music Festival, Lollapalooza International, HARD, IDentity Festival, The Roxy, Re:Generation Music Project, all of the Underworld franchise soundtracks and much more. Other clients Greenberg has represented over the last decade: Pennywise, Long Beach Dub All Stars, Jurassic 5, Goldfrapp, Skinny Puppy, Yaz, Erasure, Primus, UNKLE, Sergio Mendes, Rock The Bells, Paid Dues, Cypress Hill SmokeOut, NOKIA Theatre LA Live, The Viper Room, Meshell Ndegeocello, the Von Bondies, Roger Joseph Manning, Jr., Tiësto, David Guetta, Paul Oakenfold, Sasha, Deep Dish and Mix Master Mike. Prior to joining MSO, Alexandra was a publicist at Los Angeles-based independent publicity firms People’s Revolution and Hoopla PR. She began her career as publicity manager at former label Red Ant Entertainment. Greenberg graduated from Marist College in Poughkeepsie, NY with a Bachelor of Arts degree in 1996, majoring in public relations. Her motto is “You have to create opportunities to get opportunities.”