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Filter: The Belmont
 

7:00pm

Epic Interactive (AirCover + Tabbedout + Do512)
 
 

10:00pm

The Cloud Lounge sponsored by HP
 
 

10:00pm

The Cloud Lounge sponsored by HP
 
 

10:00pm

The Cloud Lounge sponsored by HP
 
 

8:00pm

Dinosaur Feathers
    Tuesday March 13, 2012 8:00pm - 8:25pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    With Whistle Tips, Brooklyn, NY quartet Dinosaur Feathers flee from the tropics of their debut, 2009’s Fantasy Memorial, and push themselves into hitherto unexplored and ultimately rewarding new territories. Once tethered to a drum machine, the addition of drummer Nick Brooks provides new-found forcefulness and flexibility; the clean melodic basslines of Ryan Michael Kiley often grow into dynamic leads without abandoning the low end; and where acoustic guitar once engendered laid-back vibes and folk misnomers, the electric guitar of vocalist Greg Sullo now drives with clear tones, a welcome crunch, and occasionally noisy outbursts. Evolution is, however, only a theory. For all you indie creationists, the Dinosaur Feathers you may have known and/or loved lives on through their sunny melodies, still-infectious grooves, and ever-boisterous harmonies between Sullo, Kiley, and keyboardist Derek Zimmerman. These elements, plus such seemingly disparate influences as The Soft Boys, The Olivia Tremor Control, XTC and of course Paul McCartney's Wings, now inform a jazzier/punkier/maybe even poppier mélange.

    Artists
    With Whistle Tips, Brooklyn, NY quartet Dinosaur Feathers flee...


    Type Band, Official
    Hashtag #sxsw #DinosaurFeathers
    Tags Pop
    Website http://schedule.sxsw.com/2012/events/event_MS15772


9:25pm

R. Stevie Moore
    Tuesday March 13, 2012 9:25pm - 9:50pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    Improviser, composer, arranger, producer, musical conceptualist, comedy writer, vocal stylist, filmmaker, sketchpad artist, drama example, self-taught instrumentalist and bon vivant, R. Stevie Moore was born 1952 in Nashville TN to famed Elvis bass player Bob. Since '66 RSM has recorded nearly 2,000 songs on over 400 very original homemade albums of alarmingly idiosyncratic variety and styles, often considered a seminal pioneer in the DIY ethic. Remaining virtually unknown, he quietly resided in New Jersey as curator of his own museum. Until now... Based back in Tennessee and touring the planet. LOUDLY SHOUTING!

    Artists
    Improviser, composer, arranger, producer, musical conceptualist...


    Type Band, Official
    Hashtag #sxsw #R.StevieMoore
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MS19845


10:25pm

Kimya Dawson

11:00pm

12:00am

Motopony
    Wednesday March 14, 2012 12:00am - 12:40am @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    Throughout history, individuals have been playing with the delicate balance between polarities. Often, the combination of two opposites makes for a harmony previously unknown, a sum greater than its parts. Motopony is the embodiment of this notion – a band built on a bedrock of contrasts and the gorgeous alchemy of seemingly conflicted sounds, and the feelings mapped over them. Guided by soulful machines Daniel Blue and Buddy Ross along with guitarist Brantley Cady and drummer Forrest Mauvais, there is a warm efficiency to the hard-soul/glitch-folk contained on the quartet's self-titled debut.

    Artists
    Throughout history, individuals have been playing with the delicate...


    Type Band, Official
    Hashtag #sxsw #Motopony
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MS18909


1:00am

Built to Spill

8:15pm

Maya Azucena
    Wednesday March 14, 2012 8:15pm - 8:45pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    MTV Made’s Award winning indie star Maya Azucena has a progressive yet accessible style, transcending genres and trends. Like Lauryn Hill, The Roots, Corinne Bailey Rae, or Cee-lo Green, she embodies a singular and finely honed artistry through a combination of her profound lyrics, soaring melodies, and irresistible rhythms.

    Billboard and the Washington Post have heralded her mesmerizing performances as well as the Village Voice who said, “armed with a powerfully compelling voice, Azucena just could be the most impressive of the current hip-hop/soul/r&b diva crop.” Her recent performance at SXSW prompted the Austin Chronicle to declare her the “Best Pipes” at the festival. One Okay Player review explains, “Azucena received prominent notice in 2007 when she appeared on Stephen Marley’s Grammy-winning Mind Control album, but her pipes have been heard on projects all over the world benefiting various causes. In Brooklyn and beyond, she’s known for her humanitarian efforts in support of domestic abuse victims and disadvantaged youth. These elements combine to give all her songs a message of encouragement… the girl’s is addicted to positivity.”

    Artists
    MTV Made’s Award winning indie star Maya Azucena has a progressive...


    Type Band, Official
    Hashtag #sxsw #MayaAzucena
    Tags R&B
    Website http://schedule.sxsw.com/2012/events/event_MS16064


9:25pm

CJ Hilton
    Wednesday March 14, 2012 9:25pm - 9:40pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    CJ HILTON COLD SUMMER
    The son of a gospel vocalist, Baltimore, Maryland native CJ Hilton comes by his talent naturally. Growing up, the 21-year-old singer honed his enormous talent singing in church. Skipping the traditional talent show route, CJ’s skills earned him an immediate signing with Washington, DC-based production company Backwoods, known for their work with R&B favorite Ginwuine, who got him a meeting with Sony head Tommy Mottola. After a short stint at Mottola’s Casablanca Records, CJ landed at Capitol.
    Like many artists, CJ wasn’t done label-bouncing, parting ways with that label after three years. He recalls, “They didn’t really understand my project.” But it wasn’t a wasted union -- during his time there, he was fortunate to work with Grammy Award-winning musician Raphael Saadiq. The two remained in contact, which lead to an appearance and writing and producing credit on the track “Never Give You Up” on Saadiq’s 2008 disc The Way I See It. The song, which also featured Stevie Wonder, earned the trio a Grammy nomination for Best R&B Performance by a Duo or Group with Vocals and lead CJ to his current deal with J Records.
    As if CJ’s broad range and ability to navigate falsetto with ease isn’t enough of a draw on his forthcoming debut album Cold Summer, he’s also a talented writer, producer and plays multiple instruments -- most of which he learned from his days in church. He draws from his experiences as well as those of his close friends, with topics covering “women, to how hard it is being in Baltimore, going to parties and having fun, just anything.” On the track “It Ain’t Easy,” he talks about a widespread experience facing many young parents; the hardships of dealing with the baby mama. But he notes it’s not one-sided. “A lot of my homegirls in Baltimore [go through the same thing]. It’s just real-life situations that I hear about all the time.” The Salaam Remi-helmed lead single, “So Fresh,” dips into the late 80’s hip-hop vibe and features prolific rapper Nas. Speaking on his studio time with Remi, CJ reveals, “Our sessions are really experimental. There are no boundaries really. We just make good music.”
    CJ describes his sound as “the young soul.” While he cites influences such as Usher and R. Kelly, he also admires old-school veterans like Stevie Wonder and Marvin Gaye, and he’s on a mission to represent old soul from a young perspective. “I don’t feel like there are enough young soulful dudes, like Musiq Soulchild, John Legend. I feel like a lot of young cats are scared to do stuff like that. So I wanna be the ringleader and make it happen for my generation.”
    CJ’s long-term goals include, of course, winning a Grammy, but also doing more production for other artists. “I love helping people figure out where they wanna go on their album and define themselves. It’s fun, because I am a musician and love to create sounds and put stuff together. It’s a thrill.”
    --END--

    Artists
    CJ HILTON COLD SUMMER | The son of a gospel vocalist, Baltimore...


    Type Band, Official
    Tags R&B
    Website http://schedule.sxsw.com/2012/events/event_MS19796


9:50pm

10:20pm

Miguel

11:00pm

Anthm
    Wednesday March 14, 2012 11:00pm - 11:10pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    ANTHM found his “come up” through hard work and perseverance. Growing up, he never knew his father, but was raised by a strong, single Ethiopian mother who taught him that nothing in life is handed to you. Ant took this "go-hard" principle and applied it to everything in his life, which translated into academic achievement. Despite the financial hardships they faced, he earned his way into Duke University, which opened up his world. It was also at Duke where he transitioned from poetry and spoken word to rhyming, finding his passion for emceeing. After graduating, ANTHM put his mic dreams on hold and accepted an offer to work as a trader at a Wall St firm. Although it was primarily a way to help his family, it also served to bring him to Manhattan, and ultimately one step closer to his dreams.

    Artists
    Most slept on underground artist in hip hop. Period. The Manhattan...


    Type Band, Official
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19345


11:20pm

The Airplane Boys

11:45pm

Travis Porter
    Wednesday March 14, 2012 11:45pm - 12:10am @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    Travis Porter is a triple threat for hip hop.
    Comprised of three unique 20-year-old MCs—“Strap” (Harold Duncan), “Quez” (Donquez Woods), and “Ali” (Lakeem Mattox)—the Atlanta rap trio is packing club-ready hooks, intricate rhymes, and down south swagger. On their hit single “Bring It Back,” they slide through a slick, sexy beat and chant out an anthemic chorus that’ll set any crowd off, while the follow-up "College Girl" is clever urban pop built on stories of long distance relationships. With their full-length debut for Jive Records on the horizon, these three distinct personalities make Travis Porter a name to remember in modern hip hop.
    Their sound is a brew of quirky inventive production with razor sharp rhyming. However, Travis Porter takes everything one step further. “All of us have our own flavor and swag that we bring to the table,” declares Strap. “Quez is chill, but he can go crazy. Ali is hyper and amped up all the time. I’m laidback. We’re not related, but we’re the same people. That’s where the concept of Travis Porter came from. Together, we always try to come up with original styles of flowing, phrases, and beats.”
    That’s exactly what Travis Porter have been doing since they first took the Atlanta scene by storm in 2006. Stepbrothers Ali and Quez metStrap in eighth grade, and immediately clicked. They got into trouble together, they made music together, and they began hustling their brand together. In order to get noticed, at 17-years-old, the three of them would sneak into strip clubs to perform their songs. “In Atlanta, that’s the number one spot to break your records,” exclaims Quez. “We’d perform a song and get up out of there quickly, but the crowds were feeling it.”
    Crowds everywhere beyond just the clubs started feeling it in a big way too. Travis Porter gained worldwide recognition performing nationally and then touring Japan and Germany, while still unsigned. Their independent track “Go Shorty Go” hit the Billboard R&B/Hip-Hop chart, while their breakout single, “Make It Rain”, charted on the Billboard Top 100. They also developed an overwhelming online presence with over 60 million YouTube views and massive Twitter and Facebook followings. Jive formally joined forces with them at the end of 2010, and the next phase began.
    In terms of influences, Ali¸Quez, and Strap definitely share similar playlists. Quez goes on, "We all have the same influences, The Hot Boyz T.I., and Outkast. That definitely had a big impact on the music." The strands of classic Southern hip hop pulsate at the heart of TravisPorter's sound, but the group infuses their own attitude cultivated by years of real living in the ATL.
    There’s a three-pronged approach to Travis Porter, and Quez best describes the mix of styles. “We make party music, we make bedroom music, and we also make what we like to call ‘differenter’ music, which is hot crazy pop. We do whatever comes naturally.”
    Travis Porter has the power to pull in all kinds of audiences though. On their single, “College Girl,” the group creates an unforgettable and unique pop jam that illuminates another side of their experience and it sees the group reaching a wider audience in a positive way. Strap goes on, "We want to be diverse and make music for everybody. So many guys have girlfriends that go off to college. My girl didn’t leave me, but she went to school out of town. The song is about a long distance relationship with a college girl. It isn’t sad though; I’m bragging about her because I’ve got a smart girl and it’s all good.”
    About “College Girl,” Quez adds, “She’s cool. She’ll take shots with the homeys, and she’s always around when she’s in town. However, she still has to go back to school. It’s a record for the females and it shows another side of Travis Porter."Ultimately, a desire to be "differenter" fuels Travis Porter. Strap concludes. "We try to be ourselves. A lot of young cats just ride the waves. You've got to constantly reinvent yourself. You've got to show people you can make more than one type of song. It's about staying hungry. You can't let up. You take these three guys and they make up one dude—Travis Porter. Three heads are better than one."

    Artists
    http://wearetravisporter.com


    Type Band, Official
    Hashtag #sxsw #TravisPorter
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS19449


12:20am

12:50am

1:20am

8:00pm

Cold Showers
    Thursday March 15, 2012 8:00pm - 8:40pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)
    Confidence isn’t always born of experience, as seen by the forceful debut by Los Angeles band Cold Showers. Combining influences of late 1970s post-punk with a sonic exploration closer to something from Neu!, it is the carefully constructed spatiality of the music that gives the somewhat minimal lyrics their weight; distant and atmospheric, it lends the hazy vocals a detached, ghostly cast. Moments of aggression and transcendence transform the songs from mere sound to rich sonic narratives: within the rise of the language lies a vision under restraint, a pent up joy that is like nothing else. The resulting sound is unexpectedly tough, vital, and contemporary.

    Artists
    Confidence isn’t always born of experience, as seen by the...


    Type Band, Official
    Hashtag #sxsw #ColdShowers
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MS19943


9:00pm

Night Beats
    Thursday March 15, 2012 9:00pm - 9:40pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    Any number of bands cite 60’s Texas psych as an influence, but rarely does a group actually capture what made those bands special. Following their debut EP also on Trouble In Mind, The Night Beats have expanded on the bedroom immediacy of their first recordings to create an LP that perfectly captures and modernizes the hallucinogenic and exhilaratingly demonic aura of bands like The 13th Floor Elevators and Golden Dawn. With blazing guitar work and a razor sharp rhythm section Danny Lee Blackwell and company mutate conventional chords & progressions into a mind-blowing sonic sprawl. The record reels you in with 2-3 minute pop songs like ‘Ain’t Dumbo’ and ‘Dial 666', forging a landscape that then throws you into a chaotic journey of jams a’la ‘Dewayne’s Drone’ and ‘Little War in the Midwest’ that bend and meander but never overstay their welcome. During 6 solid months of touring already in 2011 the band performed several or more memorable gigs with The Black Lips (midwest-east coast), Wooden Shjips (west coast) & The Black Angels (all european tour dates).

    Artists
    Any number of bands cite 60’s Texas psych as an influence...


    Type Band, Official
    Hashtag #sxsw #NightBeats
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MS19291


10:00pm

Arkells

11:00pm

Titus Andronicus

12:00am

The Jesus and Mary Chain
    Friday March 16, 2012 12:00am - 1:00am @ The Belmont (305 West 6th Street, Austin, TX, 78701)
    Like the Velvet Underground, their most obvious influence, the chart success of the Jesus and Mary Chain was virtually nonexistent, but their artistic impact was incalculable; quite simply, the British group made the world safe for white noise, orchestrating a sound dense in squalling feedback which served as an inspiration to everyone from My Bloody Valentine to Dinosaur Jr. Though the supporting players drifted in and out of focus, the heart of the Mary Chain remained vocalists and guitarists William and Jim Reid, Scottish-born brothers heavily influenced not only by underground legends like the Velvets and the Stooges but also by the sonic grandeur and pop savvy of Phil Spector and Brian Wilson. In the Jesus and Mary Chain, which the Reids formed outside of Glasgow in 1984 with bassist Douglas Hart and drummer Murray Dalglish (quickly replaced by Bobby Gillespie), these two polarized aesthetics converged; equal parts bubblegum and formless guitar distortion, their sound both celebrated pop conventions and thoroughly subverted them.

    Artists
    Like the Velvet Underground, their most obvious influence, the...


    Type Band, Official
    Hashtag #sxsw #TheJesusandMaryChain
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MS18921


1:15am

TBA

Ace Hood

TBA

Noisemakers with Peter Rosenberg and Nas

TBA

TBA

TBA

Wax
    Friday March 16, 2012 TBA - TBA @ The Belmont (305 West 6th Street, Austin, TX, 78701)
    In the world of Hip‐Hop, the word “wax” has multiple meanings – all of which pertain to the true roots of 
    the culture. “Wax” as a verb means to speak enthusiastically, as many lyricists do in their rhymes. “Wax” 
    as a noun is a euphemism for vinyl, the original means that Hip‐Hop music was delivered upon. Now, Hip‐
    Hop can add a new meaning to the word “Wax”: an emcee who maintains the essence of Hip‐Hop, while 
    pushing it forward. 
     
    Wax began his love affair with music at a very early age, thanks to three little letters: MTV. “My dad was 
    kind of a couch potato, so we were the first people in the neighborhood to get cable,” the Dunkirk, 
    Maryland native recalls. “I had MTV from a really early age.” Raised on a healthy diet of Guns N Roses, Def 
    Leppard, and NWA, it wasn’t long before Wax wanted to make music of his own. 
     
    At ten years old, he received a guitar for his birthday and learned to play, pairing his strumming with 
    rhymes. That eventually led to Wax starting a band called MacGregor (“Like the cheap sporting 
    equipment”), touring the country and making records in the hopes of getting signed. “We didn’t really 
    know what we were doing though,” he says. 
     
    Once MacGregor broke up, Wax held a bunch of odd jobs: mortgage sales, pizza delivery, courier, hotel 
    services, and the list goes on. While simultaneously perfecting his craft, Wax saw music as a part‐time 
    venture, not knowing what the future held…in California. 
     
    Once Wax made the pilgrimage to California, things started happening, both bad and good. For one, he 
    moved to San Diego for his then girlfriend. As soon as they reached the West Coast the relationship fell 
    apart, leaving Wax depressed and unmotivated. Wax spent the next year in an alcohol‐induced stupor, 
    working construction by day and blowing his paycheck on liquor by night. “I was living in a garage and it 
    just didn’t feel right,” Wax recalls. “I knew that I could do better than this.” While Wax maintained his 
    writing and recording of music throughout, he began to take it more seriously, and LA was the place to 
    start. He and his twin brother, Herbal T, began making videos of rhymes, skits, and everything in between. 
    They posted the vids on YouTube, which in turn led to millions of views. In addition, VIBE.com held a video  contest, where Wax’s video was a finalist, giving him heightened exposure. Through word of mouth, 
    Wax’s buzz began organically, and the music industry began to take notice. The rest, as they say, is 
    history. 
     
    Honing his craft for years, Wax’s sound is an amalgam of various influences. Simply put, he describes his 
    sound as a mix of “Johnny Cash and Jay‐Z”. Ambitious artists to align himself with, but listening to his 
    music, the word “authentic” comes to mind. 
     
    “I think the reason why my sound comes off as so authentic and organic is because I’ve been doing it for 
    so long,” he explains. “ I’ve been in a band, I’ve been on tour performing for live crowds, and I have a twin 
    brother who I grew up making music with…we influenced each other.” 
     
    Of course, people who listen with their eyes will place Wax with career white rappers. “People say 
    Sublime, people say Eminem, people say Beastie Boys. Any white rapper they say I sound like,” Wax 
    comments, but he doesn’t take that negatively. “I don’t care about the stigma about white rappers 
    because I don’t give a fuck what people say about me,” he continues. “That stuff just doesn’t bother me. 
    Everybody has to reference something they already know.” 
    Wax is currently in the process of working on his debut album, but to tide fans over has the Scrublife 
    mixtape; “scrublife” being a term he holds near and dear to his heart. 
     
    “Scrublife is the representation of a lifestyle, and if y’all were here right now, I wouldn’t even have to say 
    shit,” Wax jokes. “In my kitchen right now, there’s eggs all over my floor, it’s horrific in here. That’s kind of 
    like the representation of what Scrublife is. Living dirty, living broke, and not caring. It’s the opposite of 
    excess.”  
     
    “Scrublife” has since evolved into Wax’s record label name, a joint venture with Def Jam.  The Scrublife 
    mixtape will include new songs as well as old songs, and will serve as a precursor to Wax’s formal debut. 
     
    As Wax continues his journey to fame, with a fan base constantly swelling (he’s already had fans show up 
    on his doorstep), he maintains his Scrublife mantra while reinventing the wheel of Hip‐Hop. “Picture a 
    rapper with a gold chain and a car…I’m the exact opposite of that,” he says. “Beer bottles all over the 
    place, and a smile on your face.”  

    Artists
    In the world of Hip‐Hop, the word “wax” has multiple meanings – all of which pertain to the true roots of...


    Type Band, Official
    Hashtag #sxsw #Wax
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MS15395


1:01pm

Asher Roth

9:50pm

10:10pm

Asher Roth

10:30pm

Big K.R.I.T.
    Friday March 16, 2012 10:30pm - 11:15pm @ The Belmont (305 West 6th Street, Austin, TX, 78701)

    Imagine Kanye West being born and raised in Meridian, Mississippi. Now imagine him being produced by Organized Noize. That imagery would create music almost identical to the Crooked Letter state’s next hip-hop heavyweight, Big K.R.IT (King remembered in time). The 24-year-old rapper slash producer defied the odds of both his personal life and hip-hop’s current landscape to be the most in-demand and respected rookie on the Cinematic Music Group/Def Jam Records roster.
    Rapping since twelve-years-old and producing from age 14, KRIT personifies the term Student of the Game. Being a product of one of the smallest cities below the Mason Dixon line the young MC didn’t have the financial means required to purchase tracks and studio time. So K.R.I.T took a much more economical approach and began mastering the MTV Music Generator on his Playstation. Wanting to elevate his sonic craft he then studied local friends who were a bit more advanced in certain areas of production, or sit for hours and watch an engineer homie mix a song.
    On the lyrical side, Big K.R.I.T kept an ear bent to the cadence and profound pronunciation of great orators like the Notorious B.I.G, Tupac and Pimp C. The Mississippi eagle also bathed in the classic compositions of legendary teams like OutKast and 8ball and MJG. “These guys influenced me because they rapped about what they knew about and they kept it 100,” says K.R.I.T. “Even like an Organized Noize––they stayed true to what they did and branded a sound. So they influenced me to stay true to myself and rap about what I know about.”
    Instead of making the mistake many a young artist in search of an identity commit–– becoming a Xerox copy of their influences–– K.R.I.T developed his own sound. That he was raised on his parents’ soul music (Bobby Womack, Willie Hutch) explains why his production comes rich with rolling percussion, smooth yet potent baselines and keys that are sugar cane sweet. It’s homemade molasses in stereo.
    With a perfect self-produced score as the backdrop, K.R.I.T uses a fluid and personable flow to captivatingly give his own Merridian, Mississippi narrative, complete with entertaining quips, steely confidence and food for thought. During a time when southern MCs succeed by hanging their hat on their drug dealing history or street lord affiliation, whether authentic or fictitious, K.R.I.T.’s true-to-self approach is a courageous one. “People wanna hear relatable music––something not so far from their every day,” he says, before adding. “A lot of times people get caught up in making a hit and it isn’t timeless because it doesn’t serve a purpose. If I have a voice and the opportunity to speak to millions of people I at least have to say something important.”
    The Big K.R.I.T. formula was not only pure it was undeniable. His underground ascendance began in 2005 when an Atlanta DJ placed his song “We Gon’ Hate” on their mixtape without request. Feeling validated K.R.I.T decided to put 100% into upgrading his music dreams to reality. The next year he would drop out of Meridian Community College and move to Atlanta. In the peach state, K.R.I.T. would get a crash course in industry biz. Whether it was selling discounted beats to local artists, engineering their sessions and/or mixing their songs–––being that he was talented at more than just beat making––K.R.I.T did it to make ends meet.
    After a few years of releasing underground music K.R.I.T.’s music started to catch peoples attention, allowing him to entertain the countless music execs and managers who expressed interest in him throughout his years in Atlanta’s underground. One of those interested was Jon “Shipes” Shapiro, head of Cinematic Music Group (Sean Kingston, Nipsey Hussle). The two agreed on a deal in January 2010 and set forth to turn B.K into the next hip-hop superstar. According to Shipes K.R.I.T.’s palpability makes his market potential a no-brainer: “In real life he’s just a kid from a small town whose music is phenomenal.”
    K.R.I.T. then went to work on his Cinematic Music Group debut, the street album K.R.I.T. Wuz Here. The underground opus that birthed gems like the trunk rattler “Country Shit,” poignant “Children of The World” and irresistible Devin The Dude assisted “Moon & Stars” snatched the attention of many hip-hop heads; none more important than former 50 Cent manager and G-Unit Records President Sha Money XL. Upon receiving an early preview of K.R.I.T. Wuz Here, Sha was “blown away.” So once the veteran exec landed a position at Def Jam as Senior VP of A&R last April he made sure his first signee was K.R.I.T. Though at the time the Mississippi gem’s John Hancock was also being sought aggressively by other labels, K.R.I.T. chose the exec with the most enthusiasm for his music. “Sha just kept saying ‘I love this! I believe in it,’” tells K.R.I.T. “He was just so adamant about it.”
    Now, the rap game has received a breath of country fresh air: an artist that insists on remaining an individual and feeding his growing audience with feel-good rhythms and “rhymes with morals.” Big K.R.I.T. is in fact The Truth. Within a month of acquiring his deal he was not only critically acclaimed and courted for interviews by media giants like XXL, The Source, Rapradar.com and MTV.com, he gained fans in his own peer group–– from buzzing newbies (Wiz Khalifa, Currensy and Smoke Dza) to living legends (Ludacris, Bun B). Today whether its hip-hop lovers in the skyscraping offices of Def Jam or those in the small town of Meridian, MS, they’re all feeling the synergy being churned by the birth of rap’s next royalty. So until Mr. King Remembered In Time releases his 2011 Def Jam debut all hip-hop can do is witness a reign on the rise.



    Artists
    It is rare to find an artist who has both age and wisdom on his...


    Type Band, Official
    Hashtag #sxsw #BigK.R.I.T.
    Info Y
    Tags Hip-Hop-Rap, Music
    Website http://schedule.sxsw.com/2012/events/event_MS19697


 
 

12:00pm

The Big One (Shiner + Do512)
 

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