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Filter: Omni Downtown (Longhorn)
 

9:30am

How to Be Yourself When Everyone Else Is Faking It
    Saturday March 10, 2012 9:30am - 10:30am @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    "Just be yourself" is great advice -- but it's time to drop that "just," because there's nothing simple about it. Our social existence is rooted in our humanity, but increasingly mediated by machines. On one hand, we try to heed the injunction to be authentic by Being Ourselves online, even as Facebook is attempting to standardize online interaction via our "real" identities; on the other, we're more conscious than ever of the way social media invite us to present our real selves as performances. When a hoax like the Amina Araf "Gay Girl in Damascus" blog is exposed, we feel betrayed. But any identity system that makes life harder for the next would-be Amina Araf to fool us might also serve the interests of repressive governments and invasive marketers. We want it all: authenticity and trusted identity, privacy and the option of anonymity. Can we have it?

    Speakers
    Wolfe Chair in Scientific & Technological Literacy | McGill...

    Web Producer | BlogHer LLC | Liz Henry is a writer, blogger...

    VP Business Dev, Content & Services | Roku | Scott Rosenberg...


    Type Interactive, Panel
    Hashtag #sxsw #beyrself
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9373


11:00am

Debate: Should Social Sites Allow Anonymous Users?

12:30pm

Multiple Personalities–Not a Disorder but the Norm

3:30pm

How Women Present Themselves in the Digital Age
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Women tend to pursue what has been called the 'iconic self,' a flawless version of ourselves that we project to the world: a woman with the right job, reputation, looks, home, family -- the list goes on. When it comes to creating that ideal image, technology has arguably raised the stakes even further. Now we have to construct a perfect self to present across many channels and platforms. Who should you be on Facebook, Twitter, LinkedIn, Google+? What parts of yourself should you expose, when do you draw the line, and what if you cross it? Is it even possible to be authentic online? On this panel we'll delve into the sometimes paralyzing performance anxiety technology produces, how we can mitigate it, and discuss thorny questions about what should and should not be revealed online. And, once you've solved that dilemma, how to know who you really are in the midst of all these iterations.

    Speakers
    Senior Tech Editor | The Huffington Post | Bianca Bosker is the...

    Pres | Beau and Arrow Productions | I'm an actor, a writer, a...

    EP and Host | OWN

    Women's Editor | Huffington Post Media Group | Margaret Wheeler...


    Founder | Connected the Film | Honored by Newsweek as one of...


    Type Interactive, Panel
    Hashtag #sxsw #huffpost
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100092


5:00pm

Enterprise Social Media: Five Emerging Trends
 
 

11:00am

Are We Killing Social with Social?
    Sunday March 11, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.

    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Founder/Editor Daily Marauder | Daily Marauder | Caroline Giegerich...

    Global Strategy & Solutions- Google+ | Google Inc | Chris Vennard...

    Dir of Mktg | Networked Insights | Jason Kapler is the Director...

    Head of Private Shares Group | Liquidnet

    Head of Live Media Studio | iCrossing | As the head of iCrossing’s...


    Type Interactive, Panel
    Hashtag #sxsw #killsoc
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP12714


12:30pm

Social Media Is a Bubble and SXSW Is a Fad

3:30pm

Still Invisible? Waging Stories with Social Media
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    What does it mean to wage a story? In this panel, Pulitzer prize-winning journalist Jose Antonio Vargas describes the moment of coming out as an undocumented immigrant, an "outlaw" in his own country. He explores the ways in which his radically visible story traveled from the New York Times to Facebook to Youtube and back -- and forced a toxic national debate into a human frame. As context for Jose's incredible story, Joe Sudbay, Deputy Editor of AMERICABlog, describes how bold, hi-tech storytelling transformed the political calculus during the waning months of the last Congress and landed him in a meeting with President Obama at the White House. Felipe Matos takes us on a journey that reinvents what it means to push for civil rights: a 1,500 mile walk from Miami to DC, tweeted at every turn.These hypervisible, once-invisible stories are changing what we thought we knew about the communities that are "coming out," as well as how to tap the power of social media to ignite change.

    Speakers
    Organizer | Presente.org | Felipe Matos was born to a single...

    Managing Dir | GetEQUAL | Heather joined GetEQUAL in May 2010...

    Dir of Organizing | Change.org | Jackie serves as Director of...

    Contributing Editor | AMERICABlog | Joe Sudbay serves as a Contributing...

    Co-Founder | Define American | Jose Antonio Vargas is a Pulitzer...


    Type Interactive, Panel
    Hashtag #sxsw #StoryPower
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10853


5:00pm

Big Data: Privacy Threat or Business Model?
    Sunday March 11, 2012 5:00pm - 6:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Technological innovation has dramatically increased the types andvolume of personal information created and captured. Social networks,mobile devices, thermostats, cars, even kitchen appliances collect andaggregate data from and about users. Personal data is among the mostvaluable assets for the current crop of tech startups. On the darkside, consumers have very little conception of the amount of data theyare creating and sharing and little appreciation of the potential risksand harms. On the bright side, data-based innovation can lead to newproducts, more efficiency, and lower costs. How can we protectourselves, without overreacting, in the age of data abundance? Can wetrust in the market to deliver the appropriate controls and usereducation, or do we need regulatory intervention? This session is sponsored by CNET / CBS Interactive.

    Speakers
    Independent researcher & consultant focused on privacy, security...

    Chief political correspondent | Cnet/Cbs Interactive

    Senior Policy Analyst, Speech, Privacy and Technology | ACLU...

    Assoc Dir | Electronic Privacy Information Center (EPIC) | Lillie...

    Executive Editor | CBS Interactive | Molly Wood is an executive...

    Privacy Counsel | Google Inc | Will DeVries is Privacy Counsel...


    Type Interactive, Panel
    Hashtag #sxsw #cnet
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100153


 
 

9:30am

@BettyDraper's Guide to Social Storytelling

11:00am

The Secrets of Scaling Two-Sided Markets

12:30pm

The Psychology and Interfaces of Social Design

3:30pm

What the London Riots Taught Us About Social Media
    Monday March 12, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The primary difference between the two events: the present-day existence of social media. As a result the London Riots of 2011 were meticulously documented in millions of Tweets, BBM messages, Internet news mentions, and Facebook posts. The electronic record tells a fascinating tale of social media’s role in the chaos, from its provision of “utilities” for riot planners and onlookers to its ability to steer the event’s emotional tone. Framed in the context of the Arab Spring uprising that came before and the Occupy Movement that would follow, this presentation offers a unique view into one of the most devastating illustrations of social media's power the world has known and the role it plays for revolutionaries, rioters, and rebels alike.

    Speakers
    Head Of Industry | Google


    Type Interactive, Solo
    Hashtag #sxsw #RIOTS
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100080


5:00pm

Sex, Dating and Privacy Online Post-Weinergate
 
 

9:30am

IRL: Improving Communities with Social Media

11:00am

Confessions of a Community Moderator
    Tuesday March 13, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers.No matter how much they love their communities, moderators have their fair share of “I can’t believe this is happening” moments. All in real time. We’re here to confirm you are not alone. There is a community of Community Managers who have been in your shoes. Let’s come together to share, commiserate and learn about best practices in technology, fan management, governance and more from those representing Converse, Peanuts, Aveda, and Humana. Consider it your 12 Step Program. Don’t worry, all names will be changed to protect identities of the victims.

    Speakers
    Director of Social Media | Intrapromote | Annalise Kaylor built...

    Pres | Critical Mass | With Critical Mass for nearly a decade...

    VP Social Media | Critical Mass | A social media strategist and...

    Assoc Producer, Social Media | Charles M Schulz Creative Associates...

    Community Manager | Anomaly | Rebecca grew up right outside of...


    Type Interactive, Panel
    Hashtag #sxsw #ModConfess
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12142


12:30pm

The Math That Matters in the Real-time Web

3:30pm

Let's Get Lost: Surprise in the Social Media Age
 

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