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Filter: InterContinental Stephen F. Austin (Capital Ballroom A)
 

2:00pm

Branding Without Bullshit: Building Social Media-Proof Brands

3:30pm

This New House: Featuring Bob Vila

5:00pm

Show & Smell: Marketing Experiences Beyond Visual
 
 

9:30am

Integrating Brands into Social Television
    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

    Speakers
    SVP, Digital | Oxygen Media | As Senior Vice President of Digital...

    CEO | Nielson Digital

    CEO | Nielson Digital | Jonathan Carson is CEO, Digital at Nielsen...

    SVP GM MTV.com & VH1.com | MTV Networks | Kristin Frank is General...

    SVP of Global Strategy, Business Development and Business Affairs...

    Dir, Social Media | ESPN

    Digital Editor | Adweek | Mike Shields is the digital editor...


    Type Interactive, Panel
    Hashtag #sxsw #SocialTV
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10160


11:00am

Hacking YouTube: Science & Secrets of Viral Videos

    The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have received over 100 million views. I will share what I have learned about crafting a product message in the form of a viral video and maximizing video views. We'll analyze successful videos ranging from small hits (250k-500k views), medium hits (1M-5M views) and monster hits (10M+ views), breaking them down into the key “viral characteristics” that contributed to each video’s success. I will also discuss strategies for integrating product demos with these viral characteristics, and the trade-offs between including substantial product demos versus simple product placements. Finally, I will demonstrate how entrepreneurs on shoe-string budgets can employ these viral video strategies to gain widespread distribution for their products, by examining the adoption of my own product LaDiDa, which became a Top 10 Music iPhone App and has been used to create more than 20 million songs as a direct result of these viral video marketing techniques.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here



    Speakers
    Chief Prod Officer | Smule | Prerna Gupta is Chief Product Officer...


    Type Interactive, Solo
    Hashtag #sxsw #ViralVid
    Theme Branding and Marketing
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9250


12:30pm

Viral Is a Dirty Word: Strategic Video Success

3:30pm

The Visual Interface Is Now Your Brand

    Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount importance to any company wishing to grow their customer base or loyalty. At the center of this change sits the user experience, which has become a huge influence in how customers perceive a company's brand. Traditional marketing principles and practices aren’t effective in software. So how do you create an experience that is usable, desirable, and still stands out? Myers, an interface and brand specialist in design, marketing, and development for 16 years, will highlight the differences of software from other forms of media, you’ll gain insight for creating a truly unique experience that guides executives and teams, and can influence your company’s culture. You’ll learn new techniques such as defining the ideal experience, exploring first impressions with visual language studies, and designing signature interactions. These techniques build a memorable experience that’s hard for your competitors to mimic and your customers will fall in love with.

    Speakers
    Managing Dir, Visual Design & Branding | Cooper | Nick Myers...


    Type Interactive, Solo
    Hashtag #sxsw #visuibrand
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11900


5:00pm

Your Customers on Video Are Your Biggest Asset

    Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.

    Speakers
    Director of Marketing | Gibson Guitars

    CEO and Founder | VideoGenie | Justin Nassiri is the founder...

    Global Dir of Strategic Innovation | Anheuser Busch InBev | Winston...


    Type Interactive, Dual
    Hashtag #sxsw #Assets
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12950


 
 

9:30am

The State of Social Marketing

11:00am

Voices Carry: Why Authentic Brand Voices Matter

12:30pm

Brands: The Cost of Being Human

3:30pm

Designing for Awareness in the Attention Economy

5:00pm

Skynet vs. Mad Max: Battle for the Future

6:30pm

Maintaining Sanity and Profitability in Adult
 
 

9:30am

Social Media Comes of Age Without the Help of Porn
    Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.

    Speakers
    VP, Social Strategy | Lithium | Dave is the VP of Social Strategy...

    Founder & CEO | Social Media Explorer | Jason Falls is a social...

    Pres | Crowd Companies | Jeremiah is the Chief Catalyst and Founder...

    CEO | Salience/KDPaine & Partners | Katie Delahaye Paine is the...

    Chief Mktg Officer | NetBase


    Type Interactive, Panel
    Hashtag #sxsw #SocTechAge
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100154


11:00am

How to Harvest Consumer Intent from the Social Web

12:30pm

Being Considered Obsolete Is Awesome

3:30pm

What's So [Bleeping] Hard About Social ROI?
    Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?"
    It's time to set social media free. We've assembled a crack team of the best and brightest authors, brand-builders and marketers together to finally put this question to rest with some real answers, honest talk, and genuine experiences. We will ask the hard questions that your CFO wants answered, and we'll talk about the tools they use to get those answers. We'll also discuss how to get to ROI when "conversion" doesn't necessarily equal a "sale" - such as often is the case for non-profit organizations.
    So join us and turn your own ROI off of this hour, by finding the answers you need to answer others.

    Speakers
    Social Media Mgr, US | Ford Motor Company | Craig Daitch, Digital...

    Prod Mgr/Analytics Dir | BuzzShift | Eric Swayne is the Director...

    Co-Founder & CEO | SideraWorks | Matt is a business strategist...

    Principal | BrandBuilder Marketing

    Dir of Mktg, Comm & Digital Strategy | Make-A-Wish Foundation...


    Type Interactive, Panel
    Hashtag #sxsw #SMROI
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9012


5:00pm

Media Measurement: Science, Art or a Load of Crap

6:30pm

The Algorithm Method: Love in the Social Media Age
 
 

9:30am

Epic Battle: Creativity vs. Discipline in Social

11:00am

Why Ad Agencies Should Act More Like Tech Startups

12:30pm

Storytelling: From the Bar to the Boardroom

3:30pm

How The X Factor USA "Got Social" in Season One

5:00pm

Help! I Have an Internet Stalker or Blackmailer!
    The benevolent Internet promotes expression, collaboration and experimentation. But the current legal scheme can make the Internet a place where digital tracks persist long after their intended use. In a world of d0xing and h8ing, we face a critical juncture for reconciling freedom of speech with privacy. This panel will review of norms of online and offline conduct and suggest possible ways of striking a balance, without breaking the Internet along the way.1. Reputation Bankruptcy may be an option to rehabilitate a ruined reputation in the reputation economy, and a solution to peer-to-peer privacy problems.2. (Re)Contextualization has pros and cons as a remedy in a legal scheme when third-party online speech is treated differently from printed speech.3. Disownership of Content: Should "disown this" features become the norm, allowing users to release content into the wild?4. Ephemerality: Should certain types of content be designed to degrade over time?

    Speakers
    Clinical Asst Professor of Law | USC Law School

    Professor of Law & Co-Founder, Berkman Institute | Harvard Law...

    Attorney | Lisa Borodkin is passionate about popularizing technology...


    Type Interactive, Panel
    Hashtag #sxsw #FreeWeb
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10878


 

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