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Filter: InterContinental Stephen F. Austin (Assembly Room)
 

3:30pm

Effective Social Media Presence in Higher Ed

5:00pm

Smokey Bear Tweetup
 
 

11:00am

Y Rappers R Better Marketers Than U

12:30pm

How Brands Build Advocates By Anticipating Needs

3:30pm

Your Marketing Sucks: Why You Need to Think Local

5:00pm

How to Break Through the Noise with Great Events
 
 

11:00am

We the People: Creating a Consumer's Bill of Rights
    Who will determine the future of your privacy and digital life? Will it be Apple, Google, Al Franken, or you?Everyone's talking about all of the data people are creating and how it’s protected – or not. Key Internet players have faced lawsuits and legislative, regulatory and media scrutiny for how they track, share, sell, and retain consumer info. This has created a perfect storm for Congress to lead a charge to protect consumer privacy. But governments are as interested in access to consumer and citizen data as any big company.Shouldn’t we the people have a say in defining these standards? Absolutely.We’ll use this session to create a privacy bill of rights that tackles key issues around data, permissions, transparency, exporting information, and data deletion. We’ll use location based services as the case study, led by leading practitioners in the field.Together, in this interactive session, we’ll create 10 unalienable rights and vote to ratify it for the world to use.

    Speakers
    Pres & Founder | Placecast | Anne Bezancon is the Founder and...

    Co-Founder & CEO | Personal.com | Shane is co-founder and CEO...


    Type Interactive, Core Conversation
    Hashtag #sxsw #LBSRights
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10279


12:30pm

Brand As API: Connect Differently
    As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new foundation for that relationship. This requires brands to leave the “broadcast relationship” and, instead, build a relationship sharing communication, innovation, and the very product/service itself. Insight into this relationship can be found in the structure, language, and use of APIs (Application Programming Interface). APIs provide a set of rules – a language for connecting to data and services. To remix. To build. To leverage. To extend. Many API calls provide explicit metaphors for the ways brands can connect to customers. Generally, the API relationship provides insights into the role of brands in the customers’ life. This conversation will explore these metaphors, share case studies, and work to build a language for better connecting consumers with their brands.

    Speakers
    Professor, Chair & Co-Dir | Interactive Media Studies Miami...

    Professor & Co-Dir | Interactive Media Studies Miami University...


    Type Interactive, Core Conversation
    Hashtag #sxsw #brandasapi
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13812


3:30pm

F**k Privacy: Neuromarketing Is the Web's Future

5:00pm

Personal Identity Management: Why It Matters
 
 

11:00am

Credit vs. Collaboration: The Organization Divide

12:30pm

Crowdsourced Creative: Friend to Advertising?

3:30pm

Drugs, Milk & Money: Social & Regulated Industries
    Social media presents countless opportunities to engage target audiences. But many marketers in regulated industries are missing out because they constantly hear “we’re not allowed to” when it comes to social marketing. Previous bad experiences with regulatory agencies paralyze companies once known for their marketing prowess. In the meantime, customers continue to actively search for information online, share their brand experiences and sometimes get scooped up by competitors that have figured out how to engage while still remaining compliant. This session will discuss how brands in regulated industries like pharma, healthcare, food/beverage and financial services can successfully use social marketing to connect with and activate key constituents. Learn how organizations can effectively work with their legal and regulatory teams, create value-added content to engage current and prospective customers, build brand equity, drive sales and loyalty, and gain competitive advantage.

    Speakers
    CEO | Digital Influence Group | As Chief Executive Officer of...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Regulated
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9741


5:00pm

Blogging: Why So Many Women Are Doing It
 
 

11:00am

Digital Divas: How Girls Rule the Digital Universe
    How can brands in low-interest, low-involvement categories truly engage women in the digital space? Which of women’s digital activities are purchase decision drivers vs. distractors? What do women really want from brands online? Ogilvy, Microsoft and Mindshare teamed up to tackle those questions and more with “Digital Divas,” a groundbreaking study of more than 12,800 women that reveals how the Venus-Mars analogy extends into the digital sphere: how women vs. men live and breathe online and what that means for brands. "Digital Divas" makes sense of the daunting deluge of data on women in the digital domain to tell the story of how women seek, share and shop across channels. We’ll discuss and debate some hot topics, like why women really “like” brands on Facebook and what a “like” is truly worth. We’ll share some surprising new digital developments, like what surpassed peer recommendations and store coupons in 2011 to become the No. 1 influencer of women’s online purchase decisions. And we’ll illustrate how even the least sexy brands are connecting with, captivating and cashing in on women in the digital domains they rule.

    Speakers
    Partner, Cultural Strategy Director | Ogilvy & Mather | Dayna...

    Managing Partner, Dir of Strategic Planning | Ogilvy & Mather...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Divas
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12284


12:30pm

The Creative Collaboration Conundrum

3:30pm

Who’s in Charge? Too Many Cooks in the Project

5:00pm

Taking Your Brand Back from Your Customers
 

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