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Filter: Hilton Garden Inn (Sabine)
 

2:00pm

The Concrete Jungle: Nature in an Urban Ecosystem
    Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E.O. Wilson's biophilia hypothesis, humans have an instinctive bond with other living things, but as rapid urbanization continues, the nature near us disappears. How can we develop new ways to reconnect with nature and what roles do technology and digital media play in this effort? With backgrounds in the hard sciences, technology development and environmental activism, the panelists will share their experiences tackling these issues on the front lines of New York City. From the building of a popular city-wide festival for celebrating biodiversity to the launching of an award-winning mobile platform for citizen science, this panel will be of interest to urbanophiles, technologists, strategists, policy makers, and anyone else concerned about nature deficit disorder.

    Speakers
    Founder & Exec Dir | NYC Wildflower Week | Marielle Anzelone’s...

    Co-founder & Chief Leaf | Networked Organisms | Yasser Ansari...


    Type Interactive, Dual
    Hashtag #sxsw #UrbanEco
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11236


3:30pm

Your Energy Use: Too Busy/Lazy/Apathetic to Care?

5:00pm

Size Matters: Why Little Houses Are So Awesome
 
 

11:00am

Electric Car: Lessons Learned in a Global Movement

12:30pm

Creative Energy: Renewing the Fight for Renewables

3:30pm

Why Cleanweb Will Beat Cleantech
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Most people think new technologies like solar and biofuels are the answer to crises in climate, energy, and food.What if the most leveraged way to solve these problems was infotech? This is the provocative idea of the "Cleanweb," which is the application of information technology to resource constraints. I have been involved in cleantech as an investor since 2002 (Nanosolar, Solazyme, Zeachem) and was an internet pioneer starting in 1994 (America Online, Brightmail, Linkedin, Zynga).I will explain how companies like AirBnB, Zipcar, Mosaic and others are already improving efficiency and reducing the need for fossil fuels, water, food, land, and other resources. I'll explore the scale required to impact climate and oil security and why traditional cleantech hasn't solve these problems yet. I will also identify new opportunities to create major new cleanweb companies and opportunities for corporations to leverage cleanweb for their products and services.

    Speakers
    CEO | Sidecar | Sunil guides Sidecar’s vision and values. He...


    Type Interactive, Solo
    Hashtag #sxsw #cleanweb
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12747


5:00pm

Paper or Plastic? Social Media Can Restore Earth
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )

    Effective storytelling is at the center of all transformation strategies. As society continues to access and rely upon the web and mobility for social, economic and environmental information it becomes clear that the need to manage rapid growth and innovation in a meaningful, transparent manner is essential. In this talk that explores interactive design innovation through biomimicry, Michael Dungan shares 9 lessons of the honeybee in 9 minutes. Participants experience firsthand how the technology start-up BeeDance is applying these lessons and others natural principles to promote wise action online and in the community. Learn how effective social media techniques are being utilized to create authentic change in the manufacturing and professional services sector. Why biomimicry? Because nature is a great learning institution and honeybees are esteemed faculty members.

    Speakers
    Pres/CEO | BeeDance | Michael Dungan’s work is dedicated to...


    Type Interactive, Solo
    Hashtag #sxsw #Restore
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10261


 
 

9:30am

The Social Network for Computers
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    In today's connected world, we humans are always on, always ready to switch to the next task at hand -- and *in* hand, on a multitude of powerful devices. Soon there will be up to a trillion connected devices on the Internet. To power the resulting massive computational need, our entire computer infrastructure is being redesigned. Moore's Law is not enough anymore. The requirements of new media on a global scale can only be supported by a powerful "Social Network for Computers" -- aka the Cloud. Through the cloud, servers quickly switch from one task to another, making efficient use of idle compute, storage and networking resources. Cloud computing is "fungible" - dynamically expanding and contracting to meet the world's compute load, and it is the only way to serve the growing Internet.

    Speakers
    CEO | Eucalyptus | Marten Mickos is CEO of Eucalyptus Systems...


    Type Interactive, Solo
    Hashtag #sxsw #SocNetComp
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10934


11:00am

Will Accessibility Rain on Your Cloud Parade?
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

    Speakers
    Research Software Engineer | IBM | Elizabeth Woodward is a Senior...


    Type Interactive, Dual
    Hashtag #sxsw #RainCloud
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9780


12:30pm

Why Location Matters for Your Personal Data
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Where is your data? It’s a simple question, yet it’s maddeningly hard to answer in the era of cloud computing. Everything from family photos to bank transactions seem to be floating around in ether, yet they are inevitably stored somewhere. And even though you may not know it, that data is serviced and hosted by multiple subcontractors you’ve never heard of--it may not even be in the same country as you are. This data can be subject to a vast array of contractual agreements, as well as overlapping jurisdictions and regulations. And sometimes, it gets messy and confusing enough to end up in court. Likewise, the integration with cloud services that is common on most smartphones and tablets is outpacing the law, raising questions that have only fuzzy legal precedent.This session is intended to be a discussion about the topic with and amongst the audience, so I’ll give a presentation based on my reporting on the topic, then open up the subject to attendees for conversation and comments.

    Speakers
    Sr Tech Editor | Popular Mechanics | Glenn Derene is the senior...


    Type Interactive, Solo
    Hashtag #sxsw #wheredata
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8757


3:30pm

No Rainy Days: Identity Protection in the Cloud

5:00pm

Connected Living Rooms, Contentious Networks
 
 

9:30am

Taming the Market in Your Pocket

11:00am

Credits Coins Cash: Social Currency & Finance 2.0
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    While Second Life and other online worlds have propagated virtual economies with their own "millionaires", 2011 saw virtual currencies break into the marketing mainstream. Facebook Credits were launched with the backing of brands including Walmart and Zynga; Google Wallet was announced and BitCoin rose, then fell, then rose then – who knows? As we enter 2012 the question ‘what is currency?’ has never been more relevant for so many people. And more applicable to marketers, how does our understanding of the 4 P's (product, price, promotion, place) change in a world of virtual currencies? This is both a philosophical and highly practical question: if you buy something with Microsoft points – have you really bought it? How much did you pay? What if you are hacked or get kicked off the platform – it is still yours?This panel will examine the state of virtual currency, where it is heading, and consider how marketers should be evolving their strategies to account for virtual currencies.

    Speakers
    VC | Greycroft Partners | Ellie is a VC with Greycroft Partners...

    Mgr of Prod Mktg | Facebook

    Sr. Director, PlaySpan BD | Visa Inc | Jeremy helps companies...

    Founder and CEO | Milyoni | John Corpus leads the management...

    Dir, Social Strategy | Tribal DDB

    Professor | Concordia University | Mia Consalvo is Canada Research...

    Pres, Tribal DDB U.S | Tribal DDB Worldwide

    CEO | Tribal DDB Worldwide | Paul Gunning is Chief Executive...

    Founder | Virtual Policy Network | Ren Reynolds is the founder...

    Sr Dir, Global Mktg | Playfish | Robert brings a career-long...

    Exec Dir, UX | DDB California | Over the past 15+ years Vincent...


    Type Interactive, Panel
    Hashtag #sxsw #CCCSocial
    Theme New Business
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13077


12:30pm

The Future of Money
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    This panel will offer an in-depth look into the rise of financial tools available in the cloud and on mobile. It will discuss the idea of how these services have changed the way consumers deal with money and how it is affecting small businesses and merchants. With the social web, ecommerce and mobile offerings infiltrating our financial lives on a daily basis, consumers are more empowered than ever. With the click of a mouse or a swipe of a Smartphone, we can buy or sell items, make or lose money in an instant. Mobile tools make it easy to process purchases in real time, and on-the-go payments will soon be the default for shoppers around the world. Small businesses can flourish within minutes on the Web, and consumers can thoroughly analyze their personal flow of money with effortless online tools. So what do all of these developments mean for businesses, consumers and everyone in between? This panel will explore the future of payments, purchases and financial tools that will empower consumers and fuel small businesses throughout the digital age.

    Speakers
    CEO/co-founder | WEPAY Inc | Bill is CEO and co-founder of WePay...

    Principal | Highland Capital Partners | Dan is a Principal at...

    CEO | Fundly | Dave Boyce is the CEO of Fundly, the #1 online...

    Founder | SV Angel | David Lee is the Founding Managing Partner...

    CEO | Stripe | Patrick is cofounder and CEO of Stripe. He previously...


    Type Interactive, Panel
    Hashtag #sxsw #MoneyTalks
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13097


3:30pm

My Financial Advisor Is an Algorithm
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )

    The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available online. But did they find a way to satisfy their more independent customers? We will talk about the ways in which digital technology is transforming the way we market (and receive) financial advisory services. Take a peek at projects from our research labs. One features a room designed in a joint effort with the University of Applied Sciences in Darmstadt, Germany: It provides a digitally enhanced advisor-client conversation, using a multitouch table and a screen wall. The other is seeking to grant investors more control in a more integrated process by creating a platform for both, advisors and investors. We will investigate whether digital technologies will – one day – create the category killer for personal financial advising or take it to the next level.

    Speakers
    CEO | Peridrome Corporation | Gib Veconi is President of Peridrome...

    Managing Partner | mediaman GmbH | Co-founder of mediaman, a...

    Dir of User Experience | Mediaman | Sylke is Director of User...


    Type Interactive, Panel
    Hashtag #sxsw #Algovisor
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13017


5:00pm

Financial Services & Technology Rockstar Women
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In an easy to understand format, you’ll learn what social media regulation means in the day-to-day workings of financial services organizations. Insights into the use of social data and measurement metrics to support and promote your organization’s foray into social media will also be offered. With smarts, humor and grace, this group will share their secrets of success, and will give you the essential tools you’ll need to be a Financial Services & Technology Rockstar in your own organization.

    Speakers
    Dir of Social Media | Greenlight | Prior to moving to London...

    Founder & CEO | SocMediaFin Inc | Joyce Sullivan, social media...

    Special Projects Editor | Finextra | Elizabeth Lumley is an American...

    VP | Actiance Inc | At 17 I joined the workforce as a taxi driver...

    Head of Internet Community | ASB Bank | A Kiwi girl comes to...


    Type Interactive, Panel
    Hashtag #sxsw #FTRW
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9392


 
 

9:30am

Developing for a Consumerized Enterprise World
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.

    Speakers
    Head of Design & Co-founder | BetterWorks | George Ishii is Head...

    COO & Co-founder | Better Works | Sizhao "Zao" Yang is currently...


    Type Interactive, Dual
    Hashtag #sxsw #Enterprise
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10911


11:00am

Using Psychology to Increase e-Commerce Conversion
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

    Speakers
    Sr e-Commerce Prod Mgr | National Instruments | Joe Rawlinson...


    Type Interactive, Solo
    Hashtag #sxsw #BrainConv
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12457


12:30pm

UX in the Cloud: Creating Amazing Enterprise Apps

3:30pm

Please Touch Me! Enterprise Delight via Multitouch

5:00pm

Enterprise Mobile App Solutions
 

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