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Filter: Hilton Austin Downtown (Salon FG)
 

2:00pm

Formula 1: Driving Global Technology & Innovation

3:30pm

SoLoMo Redefined: Next Gen Social Local Mobile

5:00pm

MIT Media Lab: Making Connections
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.

    Speakers
    Researcher | MIT Media Lab | Andy Bardagjy is a second year masters...

    Research Scientist/CEO | MIT Media Lab/Luminoso

    Dir | MIT Media Lab | Joichi Ito is the Director of the MIT Media...

    Graduate Student & RA | MIT Media Lab | In one short sentence...

    PhD Candidate | MIT Media Lab | Yves-Alexandre de Montjoye is...


    Type Interactive, Panel
    Hashtag #sxsw #medialab
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100066


 
 

9:30am

Can Privacy Bootcamp Firm Up Your Bottom Line?

11:00am

NoSQL Databases: Breaking the Relational Headlock

12:30pm

Mobile Payment Takes Lesson from Credit Industry
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Dir | Gemalto Inc

    Vice President, Financial Services | Gemalto Inc

    Vice President, Telecommunications | Gemalto Inc

    CMO | ISIS

    Consultant | Toni Merschen Consulting | Dr. Toni Merschen Global...


    Type Interactive, Panel
    Hashtag #sxsw #payment101
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12698


3:30pm

Securing the Cloud: What's Your Cloud Entry Point?

5:00pm

The Dark Side of Social Networks: Malware & Fraud
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The popularity of Twitter and Facebook make them attractive targets for attackers. The viral features and open APIs make it an efficient medium for attackers. In this talk, we discuss the scale and history of malicious activity on Twitter and Facebook. Based on a comprehensive research study, we demonstrate how attackers respond rapidly to the large increases of users driven by celebrity attention. We highlight popular attack techniques across trending topics, URL shorteners, fake accounts, photo tagging, and fake apps. We show how malware has been designed to steal social network credentials and use them to carry out automated attacks. In order to safeguard the future and usefulness of these platforms, the community and industry must combat these threats and control this malicious activity. We explore ways to safeguard individual users and brands. We also suggest approaches that social network providers should take to improve the security of their networks. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Chief Research Officer | Barracuda Networks | Dr. Paul Judge...


    Type Interactive, Solo
    Hashtag #sxsw #snwsec
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13016


 
 

9:30am

The Mind & Consciousness As an Interface

11:00am

Designing Tomorrow’s Digital/Physical Interfaces
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The Mobile Revolution has reduced the costs of components and production to the point that the Davids now build and ship their device ideas quicker than the Goliaths. Gadgets are getting faster and smaller and big companies are learning more than ever on the community at large to make them shine.

    But this shift has done little to move interface design forward. The prevailing school of thought constrains us to develop devices within the ‘brain+fingertips+glass=interaction’ metaphor, making little use of our perceptual and motor potential. There’s only so far we can go with multi-touch in bridging physical with digital.

    The biggest leaps in interface innovation have come from the speculative designers, who’ve taken tremendous risks to forge a new set of digital hand tools, building a new breed of devices that do not limit users to finger movements and visual/auditory feedback, but instead utilize our spatial and sensory abilities to escape the Glass Slab - especially in the area of play.

    Speakers
    Pres/Co-Founder | Sifteo | I co-founded Sifteo in 2009 to develop...

    PhD Candidate | Berlin University of the Arts | I worked for...

    Asst Professor of Media Arts & Sciences | MIT | Leah Buechley...


    Type Interactive, Dual
    Hashtag #sxsw #Interfaces
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9683


12:30pm

Creating Responsive HTML5 Touch Interfaces
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

    Speakers
    Sr Software Engineer | Flickr | Stephen is a Senior Frontend...


    Type Interactive, Solo
    Hashtag #sxsw #htmltouch
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11462


3:30pm

When Your API Is Your Product
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)

    Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

    Speakers
    Developer Communications Dir | SendGrid Inc | Adam DuVander is...

    Location Program Manager | Urban Airship | Ben Standefer is the...

    VP, Developer Platform | Mashery | Delyn Simons heads up developer...

    Dir of Developer Evangelism | Twilio | Just your average self-produced...

    Community Guy | SendGrid Inc | Tim is leading the SendGrid developer...


    Type Interactive, Panel
    Hashtag #sxsw #apibiz
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10866


5:00pm

4-Hour Work Week Is BS: Truths of Working Smarter
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Work is everywhere. In the office, on a plane, in your car, at Peet's Coffee down the street. It's virtually inescapable. And while everyone would love to believe the 4-Hour Work Week is possible, is this the reality in today's market? Can you successfully manage and execute multiple projects within a global ecosystem with a team that has several, if not all, workers contributing remotely? Let's have a frank conversation with today's industry pioneers and thought leaders, shedding new light on how we work. With mobile devices within hand's reach at all times, there's truly no excuse or escape -- something early adopters know all too well, but the mainstream is quickly discovering as well. Here, each of the parties will discuss truths they've learned about what it really means to work smarter, and evaluate and discuss some of the false sentiments floating around like needing to "meet" more and the amount of time a brainstorm should (in truth) last — in the end, sharing the worklife heuristics they've acquired and learned over the years and that make all the difference in how they operate in their day-to-day lives.

    Speakers
    President & COO | LiquidSpace Inc | Doug is a seasoned technologist...

    Managing Dir, North America | Degw | Georgia Collins leads DEGW...

    VP, Global Dev | e-Work.com | Kate North is the VP of Global...

    Principal | eBusiness Strategies | Keith Perske has spent a career...

    Freelance Writer | Fast Company | Kevin Purdy is a freelance...


    Type Interactive, Panel
    Hashtag #sxsw #WorkSmart
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12573


 
 

9:30am

The iPad: The Second Coming of the CD-ROM
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.

    However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.

    Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.

    This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.

    Speakers
    Pres | Smashing Ideas Inc | Brian Burke joined Smashing in 2005...

    Founder & President | Bottle Rocket Apps | Calvin Carter is the...

    VP, Digital Dev | Random House Digital | As the Vice President...

    CEO | Enlighten | Steve Glauberman founded Enlighten in 1983...


    Type Interactive, Panel
    Hashtag #sxsw #iPadCDROM
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12193


11:00am

The Frontline Report of Japanese Interactive Arts

12:30pm

Detached Messages: Immersive and Spatial Systems
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    Speakers
    Urban Information Designer | MIT | My greatest passion is floating...

    3D Information Artist & Designer | Phedhex | I'm a 3d information...

    Academic / Artist | Massey University / Squidsoup


    Type Interactive, Dual
    Hashtag #sxsw #detached
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9415


3:30pm

#140conf @ SXSW 2012
    Monday March 12, 2012 3:30pm - 4:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The #140conf events provide a platform to listen, connect, share and engage, while collectively exploring the effects of the emerging real-time internet on business and on “me” the people. The format at the #140conf events is unique: Individual talks are 10 minutes, keynotes are 15 minutes and panel discussions are no more than 20 minutes. At SXSW the format has been changed slightly to better fit into the SXSW schedule. Each of our sessions are set to run 15 minutes. At #140conf SXSW we will be taking a hard look at something Jeff Pulver calls “The State of NOW” and the continued effects the worldwide adoption of social communication platforms such as twitter is having on a number of industries. The sessions presented at SXSW are a sampling of the type of content one can expect to experience at our worldwide #140conf events. This proposal is to deliver 10 individual sessions, each of which will take place over 15 minutes during SXSW. These sessions will be offered consecutively during a 3 hour window. The take aways from #140conf @ SXSW 2012 will provide the attending delegates knowledge, perspectives and insights to the next wave of effects of the real-time Internet will have on business in 2012 and beyond. For an example of the programming we did at SXSW in 2011, please see: http://sxsw2011.140conf.com/schedule. For a better idea of all of the #140conf events, please see: http://140conf.com

    Speakers
    Pres | Zula | Dreamer, entrepreneur, Investor. Helped shape the...


    Type Interactive, 140 Mini-Conference
    Hashtag #sxsw #140conf
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13953


4:00pm

#140conf: Future of Story Telling

4:15pm

4:30pm

#140conf: Contextual Revolution

4:45pm

#140conf: Taking on BIG Brands

5:00pm

5:15pm

5:30pm

#140conf: Technology Showcase
 
 

9:30am

Augmented Reality = ARPA’s Original Vision of Web
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider's "Man-Computer Symbiosis," 1960; Douglas Engelbart's "Augmenting Human Intellect," 1962; and Ivan Sutherland's "The Ultimate Display," 1965. Some focus will also be given to the people and personalities involved. Heidi Hysell will provide the technical explanation for many milestones in the evolution of the Internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

    Speakers
    Dir of Digital | Humble.tv | Chris Grayson is Director of Digital...

    Technologist | Nickelodeon | Heidi Hysell has focused most of...


    Type Interactive, Dual
    Hashtag #sxsw #ARnet
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13307


11:00am

Gen Y&Z Expectations to Transform Customer Exp
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.

    Speakers
    CEO | Allegiance Inc | Adam Edmunds directs the company's strategic...

    VP Prod Mgmt | Allegiance | Al Nevarez is Allegiance's VP of...


    Type Interactive, Dual
    Hashtag #sxsw #voc
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100152


 

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