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Filter: Austin Convention Center (Room 6AB)
 

2:00pm

CNN's Black in America / Silicon Valley: Aftermath

3:30pm

The Bombastic Brilliance of "Black Twitter"
    "Black Twitter" has captured the imagination of the online world. In 2010, a Pew Research Study highlighted trends demonstrating Twitter usage was disproportionately Black and female. Next, journalists for Slate, The Huffington Post, Time, etc., began to explore and analyze the world of "Black Twitter" and kept getting most of it wrong. The fascination continues; but explorations into "what Black people are doing on Twitter" tend to get it wrong, most of the time. Like the innovation of Hip Hop, Black Twitter shows that despite the seeming universality of technology, people and culture matter. This session will demonstrate the "Black Twitter" phenomenon's intelligence, humor, unique language production, emoticons, hashtags, corrective narratives, cultural critique, organizing and entrepreneurial success, enhanced by fictive kin relationships that stun, amaze and inspire the world. Learn from an American / Africana Studies scholar, artist and activist writing a book on "Black Twitter.”

    Speakers
    Pres | Dr Goddess Arts Education & Management | Affectionately...


    Type Interactive, Solo
    Hashtag #sxsw #BlackTweet
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13848


5:00pm

Build. Community Is Easy, Saving the World Is Hard
 
 

9:30am

Guerilla Marketing @ Your Library
    Getting Tech Savvy in rural Texas – a few of the students will join me as we present how we turned a closed, defunct, dirty library into the happening spot on campus - now including a gaming club, open mic night, library club, blogs, podcasts and more. In just three years, we've quadrupled usage numbers, encouraged all-community relations, appeared on the local news and radio, and engaged more students with technology than ever before – all at almost a tenth of the budget of the lowest performing schools in Texas (less than $2/student/book verses $16+).
    Specific grants, donors, community buy-in (Laura Bush Library Foundation, DonorsChoose.org, Project Hope, Fine Arts Department, Austin Lyric Opera) have pulled together and the students are more experienced, tech-savvy and ready to work for chances to go places and get things.
    We will showcase how we did it, what we used, and provide specific ideas about student use of tech at the rural level – and how to increase it.

    Speakers
    Library Media Teacher | Manor High School Library | In 1985...


    Type Interactive, Solo
    Hashtag #sxsw #GMLibrary
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9802


11:00am

Making Stories: Libraries & Community Publishing
    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    Speakers
    eScholarship, ePublishing & Digitization Coord | McGill University...

    Instruction Svcs Mgr & E-Learning Librarian | Claremont Colleges...

    Pres | Library Renewal | Michael is a librarian, presenter, author...

    Web Librarian | San Jose Public Library | Nate Hill is a librarian...


    Type Interactive, Panel
    Hashtag #sxsw #libstory
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9273


12:30pm

The Great Library Swindle: Your Rights Are at Risk

3:30pm

Read/Write Library: Mapping a City Through Media
    Read/Write Library is a replicable project that uses local media to examine a region’s creative, political and intellectual interdependencies, creating a visible network of primary sources. We hope to make it available as an open source technical and theoretical template for other cities, borrowing models from library science, urban planning and social networks. Non-professional content receives more respect than in any previous era. By developing contextual and social features within a catalog, we can direct this sentiment at media that wasn’t valued in the cultural climate of its day. Using relative tags and non-hierarchical subject and keyword combinations helps hyperlocal or alternative perspectives compete in search engines alongside dominant historical records and fill in massive blindspots, and each entry is mapped and treated as a social object where users can share stories of the forgotten, marginalized or even still-active communities connected to these publications.

    Speakers
    Exec Dir | Read/Write Library


    Type Interactive, Solo
    Hashtag #sxsw #rwlibrary
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13252


5:00pm

Rethinking Gaming Addiction in Psychotherapy
    Ninety-seven percent of all adolescents in the US play video games, & more than half of the adults in this country play video games regardless of their race or income. The military has discovered that video games decrease symptoms of PTSD in veterans, & with the advent of the iPhone, mobile technology is making social media more prevalent than ever. Despite these numbers, psychotherapists & other healthcare providers are reluctant & uncertain how or when to integrate technology into their work. When gaming or technology is mentioned at all, it is only as an addiction or liability, never as a powerful innovation. This is in part due to an age-old mistrust & disdain of technology which has its roots in issues of class & psychology. But despite this, psychotherapy has passed the point where learning about technology is negotiable. This workshop aims to critique the idea of gaming as addiction & further, discuss how understanding and using video games may improve therapeutic outcomes.

    Speakers
    Psychotherapist | Mike Langlois MSW LICSW


    Type Interactive, Solo
    Hashtag #sxsw #mindgames
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100105


 
 

9:30am

Can Gaming Make the World Better?
    Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

    Speakers
    CTO & Co-Founder | Keas | Built Quattro, Access, first Ajax engine...

    CEO | Gamification Co

    CTO | dosomething.org | As DoSomething.org’s CTO, George manages...

    Dir of Learning & Program Dev | Learning Games Network

    Senior UX Designer, Game Mechanic | Google Inc | UX designer...

    Chief Revenue Officer | Recyclebank | Chief Revenue Officer Samantha...


    Type Interactive, Panel
    Hashtag #sxsw #game4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12232


11:00am

21st Century Giving: Social Philanthropy’s Rise

12:30pm

Curing a Rage Headache: Internet Drama & Activism

3:30pm

Adapting New Technologies for Humanitarian Aid

    Responding to medical humanitarian crises is filled with a variety of obstacles. Constraints like limited time for aid workers, uneven staff education, lousy internet and mobile phone access, as well as the frantic pace of emergency response have made aid organizations reluctant to introduce technological innovations into their practice. This panel will explore how two international aid organizations collaborated with technology companies to adapt new technologies to field conditions. In on instance, Doctors Without Borders/Médecins Sans Frontières (MSF) teamed up with Google on a spatial mapping project to better understand the cholera epidemic in Haiti in 2010. In another program, Women and Health Alliance (WAHA) are teaming up with the mobile phone carrier Expresso and Microsoft’s HealthVault in Senegal to adapt electronic medical record system to SMS. The discussion will address how the programs were implemented, how cultural differences were bridged, and what lessons were learned.

    Speakers
    N/A | Doctors Without Borders/Médecins Sans Frontières (Msf...

    Comm & Program Mgr | Waha International (Women And Health Alliance...

    Geographical Infomation System Officer | Doctors Without Borders/Médecins...

    Title Software Engineer, founding member of Google.org's Crisis...


    Type Interactive, Panel
    Hashtag #sxsw #TechInAid
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8656


5:00pm

SXSW Action: Collectively Outsmarting Malaria
 
 

9:30am

What’s Good for the World Is Good for the Agency
    Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is obvious.Yet, the priorities of agencies often make it difficult to dedicate and allocate the required resources and commitment. Certainly many agencies try to take a few pro bono projects every year, but even these projects don’t typically generate the attention, commitment, and enthusiasm from senior leaders of an agency. But they should.In this session, we will present several case studies where agencies made a strong commitment to let people work on a project that they were both passionate about and provided social value. The results of these efforts are both wide and deep – more engaged and happy employees, work that allows an agency to showcase new and different talents, and fundamentally making something that makes the world a better place.

    Speakers
    CEO | PereiraO'Dell | Tennessee-born Andrew O’Dell, 40, is...

    Chief Innovation Officer | Agent Innovateur Inc | Angele is founder...

    CEO | Reactive | CEO of Reactive New York with over 14 years...

    CEO/Founder | Zemoga | DJ Edgerton is the Founder and CEO of...

    Pres | Enlighten | Tom Beck is President of Enlighten, one of...


    Type Interactive, Panel
    Hashtag #sxsw #socialgood
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12345


11:00am

Free Coffee, Bad Apples & the Future of Currency

12:30pm

Building the Next Generation of Innovators

3:30pm

A Tale of Two City Hackathons

5:00pm

Detroit Future: A Media Based Economy
    When they built the interstate highways through Detroit, they divided neighborhoods and paved a path to the suburbs. When we look at the digital divide, we see the information superhighway is doing the same thing: setting communities apart and giving the more affluent a path to abandon the city. For all of the Internet’s power to unite those of us who use it, how can we ensure that it does not divide us from those who don’t?
    Since 2009 the Detroit Digital Justice Coalition has been using media and technology for community organizing and development. We won a federal grant of $2 million to support this effort. We have learned from our experience with the auto industry that getting trained to wait for corporate investment will not put everyone to work. Encouraging poor people to give their money to Comcast and AT&T does not create wealth. And there is no use in telling people to go online if their local businesses and organizations aren’t there, and instead all they find are news articles about how hopeless Detroit is.
    Instead of trying to fit our communities to existing technology, we are trying to reshape technology to fit to our communities. We are building our offline communities, then going online together with new sites for their most important institutions and conversations. We are teaching people to teach, as well as learn; to be entrepreneurs, and not just consumers; to build their own communications networks that match to the social networks in their neighborhoods.

    Speakers
    Co-Dir | Allied Media Projects

    Co-Director | Allied Media Projects | Diana Nucera, teaching...

    Program Coord | Allied Media Projects

    Co-Director | Allied Media Projects | Mike Medow is a Co-Director...

    Principle | The Work Department | Nina Bianchi's passion for...

    Organizer | Detroit Environmental Justice Project of the Sierra...


    Type Interactive, Panel
    Hashtag #sxsw #Detroit
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10696


 
 

9:30am

How to Raise Awareness Through Blogger Outreach

11:00am

Philanthropy for Everyone: Community Grantmaking
    Philanthropy is changing. Social change makers face continuing economic uncertainty. Government programs are downsizing. And traditional grantmakers can be hard to reach, requiring long proposal and reporting cycles. Despite these challenges, exciting new trends in giving and fundraising are on the rise. The new philanthropy is driven by the DIY maker ethic, powered by social media, and draws on both entrepreneurial and good, old school community organizing practices. Everyone knows Kickstarter's crowdfunding model, but there is so much more to the story. Awesome Foundation chapters worldwide are launching crazy brilliant ideas, $1,000 at a time. Kiva Detroit brings micro-lending strategies back home from the developing world, while Detroit Soup brings people together for dinner and fundraising. The Next Generation Giving Project is a group of cross-class people under 40 years old collectively raising $100,000+ and granting it to social change organizations in the Northwest. This is just the start, and anyone can do it. Come meet the new face of philanthropy, learn about innovative models -- the tough lessons and the best practices. Most importantly, find out how you can join the rise of the new philanthropy crowd today.

    Speakers
    Co-Collaborator | Detroit Soup

    Office Director | DARPA | Mr. Dan Kaufman joined DARPA in August...

    Donor Organizer | Social Justice Fund

    Consultant

    Dir | The John S and James L Knight Foundation


    Type Interactive, Panel
    Hashtag #sxsw #CommGrant
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10031


12:30pm

Harnessing the Power of the Benevolent Internet
    Despite the mainstream portrayal of the web as a den of pedophiles and hackers, the Internet is capable of doing a whole lot of good. Panelists Alexis Ohanian (co-founder of Reddit; founder of Breadpig), Dan McComas and Jessica Moreno (founders, RedditGifts), Christina Xu (founder, Institute on Higher Awesome Studies; co-founder, ROFLCon), and Zach Walker (Donor Relations Manager, DonorsChoose.org) will give the low-down on the benevolent side of the hivemind. From communities of pizza-sending well-wishers to campaigns that generate hundreds of thousands of dollars and tons of attention for nonprofits, this panel will examine and discuss the unexpected phenomenon of strangers helping each other (and the world) en masse. We’ll debate whether these actions make a real impact and lead to long-term engagement, identify the unique benefits (and disadvantages) of pseudonymous grassroots philanthropy, give tips on getting your very own do-goodery snowball rolling, and show you so many heartwarming stories that you’ll think someone is cutting onions.

    Speakers
    Startup Guy | Alexis Ohanian | Alexis Ohanian is a startup founder...

    Chancellor | The Institute On Higher Awesome Studies | Christina...

    Co-founder | RedditGifts | I am the founder of redditgifts where...

    Donor Rel | DonorsChoose.org | Zach works to create and maintain...


    Type Interactive, Panel
    Hashtag #sxsw #netgood
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10229


3:30pm

Boost Fundraising & Engagement with “Gamification”

5:00pm

Austin Browncoats: From Fan Group to Non-Profit
    Austin Browncoats is a 501(c)(3) Non-Profit Organization located in Austin, Texas. We started as a small fan group, but, in 2007, changed paths and became a non-profit organization. We are often asked about this journey, from fan-group to non-profit and how we: created our identity, transitioned from fun to business (and fun!) and maintained the integrity of the original group, while allowing it to adapt for business needs. We want to share our unique take of raising money for charity, while still maintaining close ties to our fan group community. We will show individuals how to make the most of their grassroots, street team marketing, as well as social networking. We have an entire team who costumes for charity who will be at our panel, as live models, for photography. We will also demonstrate how an effective use of conventions and genre-fan events can lead to a very generous donor pool. We will also talk about the best way to find a dedicated team of volunteers who are willing to work 20+ hours a week, for free, in order to make the world a better place!

    Speakers
    Chair Man | Austin Browncoats

    Treasurer | Austin Browncoats

    Vice Chair | Austin Browncoats


    Type Interactive, Panel
    Hashtag #sxsw #browncoats
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100034


 

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