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Filter: Austin Convention Center (Room 5ABC)
 

2:00pm

Building a Jewish Presence Through Social Media

3:30pm

Social Media Sharecropping: Black Tech Adoption
    This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.

    Speakers
    Founder | Blogging While Brown LLC | Called “the Dean of Black...


    Type Interactive, Solo
    Hashtag #sxsw #Sharecrop
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100251


5:00pm

Mining Diversity: Developing a Community of Color

6:15pm

Safe Harbor Room

6:15pm

Safe Harbor Room
 
 

9:30am

Multi y Mono: A Cultural Advertising Battle
    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

    Speakers
    Exec Dir | Media Communications Council | Carl Settles Jr. is...

    Exec VP | GlobalHue | Kelli M. Coleman Executive Vice President...

    Senior Vice President | Sanders\Wingo | Leslie Wingo: Senior...

    Pres | LatinWorks

    Founder - CEO | Translation Advertising


    Type Interactive, Panel
    Hashtag #sxsw #tanning
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100578


11:00am

The Most Wanted Unusual Suspect: Markia Zuckerberg

    In June 2011, Vivek Wadhwa wrote that we need a black Mark Zuckerberg. But, what about Markia? Is it hard to imagine that the next big thing could come from a Black woman living in an urban environment instead of one of Indian or Asian descent? What about a woman with Spanish as her first language? Where are the Black, Latino, and female Mark Zuckerbergs? There are plenty of underrepresented minorities and women who have achieved success in the tech field, but not to the level of a Mark Zuckerberg and Steve Jobs. It is a mission impossible or more like improbable?This is not a session that will re-hash and re-frame this familiar problem. This session will present out-of-the-box-thinking solutions to address the issue of diversity head on. It will also present challenges to and action items for attendees that will help to move the needle forward to truly increase diversity in the tech community.

    Speakers
    President | Smarter Experiences | Glennette loves tech – a...

    Founder | Digital Sisters | A digital media consultant, online...


    Type Interactive, Dual
    Hashtag #sxsw #suspectmz
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9673


12:30pm

Pay-It-Forward: Building Successful Startups

3:30pm

Social Media for Minority Mindshare
    The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County born Mazy Kazerooni (Track.by and Digital Hustler for L'il Wayne) have leveraged popular artists and platforms like Ustream to create thriving businesses and relationships with advertisers.
    Still others, such as Korey Coleman of Spill.com/Hollywood.com have become burgeoning celebrities largely propelled by video animation, the social media platform Ning and rabid downloads of audio podcasts.
    This SXSW panel will explore strategies to leverage social media tools and platforms to increase access, brand and direct connection to consumers for minority emerging artists and will show-case best practices used by artists such as L'il Wayne, and platforms like Spill.com and Blazetrak.com.

    Speakers
    GM | Spill.com

    Founder | Tracksby Inc.

    President/CEO | Greater Austin Black Chamber Of Commerce

    Co-Founder | Blazetrak.com | Ron Harrison is a graduate of The...


    Type Interactive, Dual
    Hashtag #sxsw #mindshare
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100577


5:00pm

Feel Rich: Health is the New Wealth
    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    Speakers
    N/A | Crystal Wall

    Rapper | Paul Wall | MC and DJ Paul Wall (born Paul Slayton...

    CCO | Feel Rich | QD3 (QDIII prior to 2000) grew up in Stockholm...

    CEO | Feel Rich | Shawn Ullman is the Co-Founder and CEO of Feel...

    http://bosshoggoutlawz.com


    Type Interactive, Panel
    Hashtag #sxsw #FeelRich
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100642


6:15pm

Safe Harbor Room

6:15pm

Safe Harbor Room
 
 

9:30am

Accelerating Killer LatAm Startups

11:00am

How Digital Softened Brazil's Iron Lady

12:30pm

How We Do It in Brazil

3:30pm

Libros digitales para todos/eBooks for Everybody

5:00pm

How Is Internet Helping People Make Their Own Laws
    Brazil's Marco Civil da Internet is a proposed new national law regulating the rights and responsibilities of Internet users and service providers. Crafted through an open, participatory process, it sets a new standard for national laws governing privacy, freedom of expression, online liability, net neutrality and open government. It is also a real example of "wiki government" in action. After the inovative Marco Civil da Internet, that is now being debated at Brazilian Congress, a huge reform in the Brazilian Copyright Law, a Personal Data Law and even the Code of Civil Procedure are being discussed on open plataforms on the internet, which allows a whole new model of direct democracy. Come learn about what has been accomplished in Brazil and might come to a government near you.

    Speakers
    PhD | Fundação Getulio Vargas | Ronaldo Lemos, Lemos is the...

    PhD | Fundação Getulio Vargas | PhD and Master in Civil Law...


    Type Interactive, Dual
    Hashtag #sxsw #onlinelaw
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100210


6:15pm

Safe Harbor Room

6:15pm

Safe Harbor Room
 
 

9:30am

Group Buying for the Latino Demographic

11:00am

Own the Media. Or the Media Will Own You

12:30pm

Have Latin American Media Become Social?
    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    Speakers
    Exec Editor | Mundo Contact | Valdir Ugalde is currently part...


    Type Interactive, Solo
    Hashtag #sxsw #LatAmerSoc
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13148


3:30pm

Civic Media Projects in Latin America
    In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constraints and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology. This panel will amass experience from Mexico, Panamá, and Chile.

    Speakers
    Knight International Journalism Fellow at the International Center...

    CEO | Nova Mexico Digital Solutions | Currently Luisa is the...

    Founder & CEO | Poderopedia.com | Journalist and entrepreneur...

    Dir & Research Affiliate | HERO REPORTS/CRONICAS DE HEROES...


    Type Interactive, Panel
    Hashtag #sxsw #SXSWLatino
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11448


5:00pm

Everyone Is Gay: Social Media As Social Action
    Everyone Is Gay (EIG) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people-particularly LGBTQ youth, their families, & friends. Through a combination of social networking sites (Tumblr, Twitter, Facebook, YouTube & Vimeo), the creators of EIG have successfully built a “big gay sandbox” where their audience can anonymously ask them everything from "Will people think I’m a gym teacher if I cut my hair?" to "What do I do if my religious parents disown me when they find out I’m trans?”The relatable advice gurus offer frequently funny & often poignant guidance, personal anecdotes, & professional resources, effectively establishing themselves as the cool big sisters of Tumblr who are there when you need a helping hand or a Beyoncé playlist.This panel will cover the effectiveness of EIG's multiplatform approach, discuss the ways in which the site utilizes anonymity & offer tips on how the Internet can be harnessed to create a positive social impact.

    Speakers
    Co-founder | Everyone Is Gay | Dannielle Owens-Reid founded non-profit...

    Co-founder | Everyone Is Gay | Kristin Russo founded non-profit...


    Type Interactive, Dual
    Hashtag #sxsw #gaywads
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8811


6:15pm

Safe Harbor Room

6:15pm

Safe Harbor Room
 
 

11:00am

Gaming the Environment for Positive Change with Philippe Cousteau
    Join explorer and environmentalist Philippe Cousteau and panelists to explore how gaming innovations can improve the world. In 2010, The University of Virginia launched the UVA Bay Game, a large-scale game simulation of the Chesapeake Bay watershed that allows players to take the roles of various stakeholders (farmers, developers, policy makers) and to see how their choices affect the health and economy of the watershed. Since its launch, Cousteau’s Azure Worldwide has collaborated on the game’s development. From college courses and virtual classrooms to corporate board rooms and Capitol Hill, learn how the potential impact of the game has intrigued legislators, corporate leaders and other stakeholders. Panelists will discuss: How can games/simulations allow a variety of stakeholders to solve complex problems? Can games not only create solutions but also create new ways of thinking and interaction? What applications does the UVA Bay Game have outside of the Chesapeake Bay Watershed?

    Speakers
    Co-Founder & CEO | Bennu LLC | Ashok Kamal is Co-Founder & CEO...

    Director of Sustainable Business Innovation | Intel Corporation...

    Associate Vice President for Research | University of Virginia...

    Co-Founder | Azure Worldwide | Explorer, social entrepreneur...


    Type Interactive, Panel
    Hashtag #sxsw #uvabaygame
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100610


12:30pm

Community-Centered Design: It's Not About the User

3:30pm

SXSW Stories Open Mic

5:00pm

SXTown Hall

6:15pm

Safe Harbor Room

6:15pm

Safe Harbor Room
 
 

6:15pm

Safe Harbor Room
 
 

6:15pm

Safe Harbor Room
 
 

5:00pm

Safe Harbor Room
 

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  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
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  • Free Stuff
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