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Filter: Austin Convention Center (Room 17B)
 

12:00pm

Afternoon Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office
 
 

9:00am

All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office
 
 

9:00am

All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office
 
 

9:00am

All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office
 
 

9:00am

All Day Event - SXSW Filmmakers Lounge Presented by the North Carolina Film Office
 
 

11:00am

Beethoven + Social Media = Crowdfunding Patronage

12:30pm

Public Media & Digital Music Innovation

2:00pm

Social Media Band Camp

3:30pm

Live Music-The NEW Formula For Filling The House

5:00pm

The Many Faces of Songwriting
 
 

1:30pm

2012: The Year Dance Music Killed Rock & Roll

2:45pm

Age of the Benefactor: The 21st Century Fan Club

4:00pm

The Evolution Of Music Discovery In The Cloud
    There is now some real competition in the cloud services marketplace, and while good value, ease of use, beauty of the interface and breadth of the catalog are all important factors in winning over users, a powerful discovery tool is at the heart of retaining them. The approaches taken by four companies in developing effective methods for discovering new music are assessed: how do social music recommendations stack up against algorithms, deep metadata gathering and data mining? What are the consumer's expectations? And is there anything acts can do to improve their visibility and "recommendability"? Gain some insights into the evolution of this exciting and fast-expanding sector.

    Speakers
    Host & Producer | Digital Music Trends | Andrea Leonelli is the...

    VP Prod | Last.fm | Matthew Hawn is Last.fm's VP of Product and...

    Dir of Developer Platform | The Echo Nest | Paul is the Director...

    VP Prod & Engineering | MOG | T. Jay is a huge music fan with...

    VP Prod & Engineering | MOG | T. Jay is a huge music fan with...

    Co-Founder/CTO | Gracenote/Sony | Music Technology entrepenurs...


    Type Music, Panel
    Hashtag #sxsw #musicdiscov
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP10980


5:15pm

In the iCloud Era Who Can You Trust to Find Music?
 
 

11:00am

Cosmic Cowboys and Redneck Rockers: The 40-Year Reunion

12:30pm

Not Your Father’s House Concert

2:00pm

The United States of Americana
    Young America always finds itself returning to the ways of generations past, most particularly adherents of "roots music." The bards of the new generation are definitely adherin' and redefinin', but is there any way to define a genre once associated solely with Southern acoustic traditions? Bands like the Avett Brothers and Mumford & Sons are on the rise, and festivals like Newport Folk and Hardly Strictly Bluegrass maintain cultural importance. But Pitchfork shuns these bands, while Spin Magazine declares "There's An Americana Revolution Goin' On". Does Americana of today speak to a modern ideal of populism or is it insincere? Are these acts just idealizing a past of box-car hopping, whiskey-drenched hootenannies, The Band or Gram Parsons records, and making the masses think they are "for real"?

    Speakers
    Newport Folk Festival

    These United States | Jesse Elliott is the founder and songwriter...

    Record Producer | Jesse Lauter & Sons

    Nightbyrds | Kandia Crazy Horse is a singer-songwriter & founder...

    A&R/Artist Mgmt | Thirty Tigers

    Associate Editor | Independent Weekly | —> Associate Editor...


    Type Music, Panel
    Hashtag #sxsw #americana
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP12134


3:30pm

Value of Vinyl: Production, Pressing & Promotion

    From the Austin Chronicle:

    So maybe you're an up-and-coming band and you aren't sure whether to include a vinyl component when you release your new album. Perhaps you're a label looking to increase sales and you're wondering how best to maximize your marketing dollars. Jay Millar, director of marketing at United Record Pressing in Nashville, Tenn., explains why artists and labels would be well-served to spend their ducats on not-so-compact discs.

    "Vinyl is the peak of the [music-listening] experience," he begins. "It's the most tactile, the most tangible, the most striking artwork, the best sound quality. There's so much more interaction to it. People are going to the polar extremes, from the peak of convenience in [digital media] and the peak of experience."

    People have been listening to records in one form or another since the 19th century, when Thomas Edison invented the phonograph. We're all carrying iPods, but at home, you want something a little more intimate, fleshier and warmer. To that end, there's limitless value in creating opportunities for listeners to have the most full-bodied encounter with their music. And it's not just indie-rock fans that are consuming vinyl. United Pressing is producing vinyl across genres from jazz to classical to punk.

    "We've pressed god knows how many Adele records," chuckles Millar.

    You can even buy your tweens a vinyl edition of Taylor Swift's Speak Now. Regardless of genre, it's the superfans, the major music nerds, who make up the most important market for genres.

    "Vinyl is a tastemaker thing for the public," Millar insists. "It's the guy who goes to the local independent record store Tuesday morning to pick up a bunch of records and then falls in love with the records and goes on their blog and turns on 50 or 100 people."

    And don't underestimate the value of the souvenir, the LP sold at the end of a long set in a small, poorly lit club to the newest member of a band's fan base.

    "It's something greater than the digital product," says Millar. "Rather than the fan going home to look up the record on Spotify, an album gives the fan a tangible extension of that memorable night. That's money well spent for both a band and its fans."



    Speakers
    Dir of Mktg | Record Store Day/Music Monitor Network | CARRIE...

    Dir Of Mktg | United Record Pressing | Jay Millar is the Director...

    Pres | Dorado Pkg Music Packaging | Jennifer Freund is the President...

    Producer | White Iris | Lewis Pesacov is a composer, musician...

    Owner | Infrasonic Sound Recording Co | Infrasonic Co-Founder...


    Type Music, Panel
    Hashtag #sxsw #vinyl
    Level Intermediate
    Info Y
    Tags AustinChronicle, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP11520


 

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