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Filter: Austin Convention Center (Ballroom G)
 

2:00pm

Newsjacking: How to Inject Your Ideas
    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news

    Speakers
    Mktg Strategist | Freshspot Marketing | David Meerman Scott's...


    Type Interactive, Book Reading
    Hashtag #sxsw #newsjack
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992310


2:30pm

Meaningful Use and Beyond: Health Software etc.

3:30pm

Unstuck: Get (and Keep) Your Creativity Flowing

4:00pm

The Accidental Creative

5:00pm

Uncertainty: Fuel for Brilliance
 
 

9:30am

Digital Vertigo

11:00am

Programming Social Applications
    Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is so divergent from reality, where awkward connection models become the norm. New emerging open source initiatives are driving a new chapter of the social web. This talk will explore the successes and failures of online relationship and sharing models, as well as the emerging technologies that are working to unify social interactions online, such as the Open Graph Protocol, Activity Streams, WebFinger, PubSubHubbub and the Salmon Protocol. As we look into these technologies, we'll explore how cultural identity concepts like tribalism play into how people group themselves innately online. Through grouping and emerging social standards, we'll see how next generation personalization techniques can be applied to user interactions online.

    Speakers
    Principal Technology Evangelist | X.commerce | Jonathan is an...


    Type Interactive, Book Reading
    Hashtag #sxsw #FutureSoc
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10692


11:30am

Likeable Social Media
    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

    Speakers
    CEO | Likeable Media | Dave Kerpen is the co-founder and CEO...


    Type Interactive, Book Reading
    Hashtag #sxsw #10Days
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10782


12:30pm

Salary Tutor: Become a Salary Negotiation RockStar

    You've networked like a politician, found your dream job, and nailed the interview. It's crunch time, and the Evil HR Lady leans back and asks: "Sooo… what kind of salary were you looking for?" Salary negotiation is a critical skill needed throughout your career, but one that no one ever taught you. Freezing up at this key moment can cost you thousands. You need to become a Salary Negotiation Rock Star. Jim Hopkinson will read from his book “Salary Tutor: Learn The Salary Negotiation Secrets No One Ever Taught You,” which uses storytelling, case studies, illustrations, and just the right touch of humor. Learn what to say and when to say it. Master successful FBI negotiation techniques. Harness your social media network to gather information. Create a one-of-a-kind document to secure the highest salary range. Based on Jim’s real-world experience at Wired, ESPN, and a tech startup, this presentation will help you get paid what you deserve.

    Speakers
    Author/Founder | Salary Tutor | Hi, I'm Jim and I do career development...


    Type Interactive, Book Reading
    Hashtag #sxsw #GetPaid
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11527


1:00pm

A Creator's Guide to Transmedia Storytelling

3:30pm

The Social Organization

4:00pm

Winning the Story Wars

5:00pm

A Carlin Home Companion
    Through storytelling, classic video footage, and family memorabilia, Kelly Carlin, the only child of iconoclastic comedian George Carlin, chronicles over forty years of her life with her famous father. Kelly, host of Waking from the American Dream podcast, author, and well respected storyteller, reveals what it was like to be swept up into the life and career of her father from his early days as a straight comic through his transformation into a counter culture hero and social commentator to the very last days of his life. Join us for this funny, poignant and honest look at the man who not only redefined 20th century comedy, but inspired generations of comedy fans with such classic routines as Hippie Dippie Weatherman, Class Clown, The Seven Dirty Words, A Place for Your Stuff, and Modern Man.

    Speakers
    Performer | A Carlin Home Companion | Kelly is currently busy...


    Type Interactive, Solo
    Hashtag #sxsw #Carlin
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100169


 
 

9:30am

Material Change-Tackling Human Rights with Artists
    Story-telling is a process for healing. As we hold in our hands the technology to address global problems, we can foster a new world of creativity & community through individual expression & shared visions. Globally, artists and technologists are empowering other artisans and creators by celebrating their spirit, talents and traditions - giving them a stronger voice for their future. Eve Blossom, founder of Lulan Artisans and author of Material Change, will share stories of her journey of creating a business that merges design and social change. Material Change offers actionable holistic models for designers and social entrepreneurs, and explains an open-source model for others to adapt, customize and share. Eve will debut We've, a digital extension of Lulan Artisans: a novel approach for buying, and selling artisanal goods through relationships and story. We've allows new forms of communication and business to evolve from communal creativity, capturing the zeitgeist of the planet.

    Speakers
    Founder & CEO | Lulan Artisans


    Type Interactive, Book Reading
    Hashtag #sxsw #wevebuilt
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11481


10:00am

The Power of Unpopular
    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

    Speakers
    Head Redhead | RedheadWriting LLC | Erika Napoletano is the Head...


    Type Interactive, Book Reading
    Hashtag #sxsw #unpopular
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100040


11:00am

The Science of Habits: Why We Do What We Do
    Why do some people and companies seem to change easily, while others struggle for years? How do firms like Target, Apple and Proctor and Gamble anticipate (and manipulate) shoppers' habits? Why was the product Febreze a flop - until consumer psychologists figured out to target one specific cleaning habit, and it became a $1 billion hit? In the past decade, neurology, sociology and economic psychology have revolutionized our understanding of habits. Go into neurology laboratories where amnesiacs re-learn their most basic habits, and corporate boardrooms where shoppers' habits are turned on and off like flicking a switch. The author, Charles Duhigg, is an investigative reporter at the New York Times. His book on the science of habits will be Random House's major spring 2012 release.

    Speakers
    Staff Writer | New York Times/Random House | I'm an investigative...


    Type Interactive, Book Reading
    Hashtag #sxsw #POHabit
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100015


11:30am

The Plugged-In Manager
    These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths continually transform our workforce. You know you must adapt, but simple awareness of these sweeping changes is not enough. How can you go beyond merely understanding this new world to creating unique new opportunities?The answer lies in being "plugged in"—not just to new technology, but also to processes and people, and, most crucially, to the way these elements fit together. The Plugged-in Manager presents and easy-to-understand and share framework, explained through three core practices:Stop-Look-Listen: What do you already know and have access to that will help you with this project?Mixing: How do you create a recipe that works for your situation?Sharing: How can you do more by getting others to join in this approach?

    Speakers
    Professor | Santa Clara University | Terri Griffith is a Professor...


    Type Interactive, Book Reading
    Hashtag #sxsw #pluggedin
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9511


12:30pm

The B2B Social Media Book

1:00pm

Roads to Power
    From 1790 to 1830, the first government-sponsored information revolution hit Europe, an interkingdom highway system of thousands of miles of roads that connected London with her capital cities. How deep a role should government play in regulating traffic, many wondered? The first round of answers bear a striking resemblance to conversations today about the nature of the internet. Advocates of centralized regulation advocated limits to tolls -- a geographical version of net neutrality. Critics argued that eminent domain meant tearing down the houses of the poor. The new roads sped traffic to poor areas, promoting commerce and industrialization, for a time. Critics claimed that soon the earth's peoples would speak a single language. But soon mounting evidence showed that the road's users were speaking to each other less than they ever had before. What had gone wrong?

    Speakers
    Professor | Harvard Society of Fellows | Jo Guldi is a professor...


    Type Interactive, Book Reading
    Hashtag #sxsw #roads2powr
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11266


3:30pm

Discardia: More Life, Less Stuff
    Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia helps you solve specific issues, carve away the nonsense of physical objects, habits, or emotional baggage, and uncover what brings you joy. This SXSW reading from Dinah Sanders' new book Discardia: More Life, Less Stuff will feature staying on target, little decisions, and big priorities. Maintaining focus on what you most want to achieve in the face of a world of distractions is hard, but you can do it – even when you don't always have anyone above you helping to maintain that big picture perspective. Come hear about techniques which can help you in your work—whether you're part of a team or working on your own. Learn how to make your hour-to-hour decisions serve your longer-term priorities.

    Speakers
    Author, Productivity & Happiness Coach | MetaGrrrl/Discardia...


    Type Interactive, Book Reading
    Hashtag #sxsw #Discardia
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13992


4:00pm

Oh, the Places You'll End Up Hanging Around!

5:00pm

Can The Biggest Ideas Fit in Smallest of Ad Spaces?

    This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain.It is time to put digital advertising to the ultimate test. We selected four iconic commercials of yesteryears, and asked the legendary creatives behind them to re-imagine them for the digital age. These advertising icons defined the mediums of the past. Now they're back to help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way.The Brands: Coca-Cola, Avis, Volvo and Alka-SeltzerThe Films: No experiment is complete without its lab book. Documented by Emmy-award winning filmmaker Doug Pray, you can watch the process unfold and witness the journey of the five icons as they put the minds and the medium to the test.This session is sponsored by Google.

    Speakers
    Mktg Mgr | Google | Aman is a marketing manager who leads the...

    Director of Agency, Independents | Google Inc | Cecelia leads...

    Director of Agency, Independents | Google

    Head of Marketing, Display Ads | Google Inc


    Type Interactive, Dual
    Hashtag #sxsw #GoogleSXSW
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100585


 
 

9:30am

101 Social Media Tactics for Nonprofits
    Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.

    Speakers
    Internet Mktg Mgr | Blackbaud | Chad Norman is a digital marketing...

    Sr PR Mgr | Blackbaud | Melanie Mathos recently co-authored the...


    Type Interactive, Book Reading
    Hashtag #sxsw #101SMT
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12654


10:00am

Get Bold: Using Social Media

11:00am

How to Remember Anything: A Teach Yourself Guide

11:30am

HOW: Why HOW We Do Anything Means Everything
    In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.

    Speakers
    CEO | LRN | DOV SEIDMAN’s professional career has focused on...


    Type Interactive, Book Reading
    Hashtag #sxsw #HowWeDo
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11422


12:30pm

Kill the Company

1:00pm

76 Rules for Outperforming the Competition

3:30pm

What Large Companies Can Learn from Startups
    Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.

    Speakers
    CEO | Huge Inc | Aaron Shapiro is CEO of Huge, a digital agency...


    Type Interactive, Book Reading
    Hashtag #sxsw #unc
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10129


4:00pm

The Big Squeeze: Communications Crisis in America
    My new book, The Big Squeeze, will be coming out from Yale Press after SXSW, and I'll have a chapter for attendees. Did you know that a couple of enormous cable distributors control wired Internet access in America, and that they never compete with one another? Did you know that we have a grinding, crushing duopoly in wireless access? Did you know that the wireless guys (AT&T/VZ) have quietly divided up the world with the cable guys (Comcast/TW) and never compete across these markets? Did you know that many companies are afraid of criticizing any of these actors for fear of retribution? Did you know that the carriers treat the FCC as (at best) a peer and have zero fear of oversight, competition, or regulation? It's a genuine crisis. You guys - the public - are going to have to jump in, because politicians don't respond to arguments. They only respond to pressure and money.

    Speakers
    Professor | Harvard Kennedy School | Susan Crawford is a Visiting...


    Type Interactive, Book Reading
    Hashtag #sxsw #bigsqueeze
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8679


5:00pm

The $100 Startup
    In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.

    Speakers
    Author | Unconventional Guides series


    Type Interactive, Book Reading
    Hashtag #sxsw #100Dollar
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8779


5:30pm

Digital Leaders Are Made, Not Born. But How!?
 
 

9:30am

Creating Relationships That Matter
    Successful business depends on successful relationships. While a social media strategy may contribute to success, it is never the primary reason for success or failure. Wherever you fall on the spectrum of many-to-many all the way to one-to-one, you need more than a social network. The interactions leading up to that “magical handshake” often occur behind the scenes, not on social media platforms. Converting contacts from your social network to your personal network creates the momentum that leads to lasting value. Better still, capitalizing on the orbital, or extended, networks of those in your personal network allows you to extend your reach beyond those whom you know to those whom you need to know…and those who stand to benefit from an awareness of you and what you have to offer. Organized, disciplined contact management that helps you make the most of the details you learn about people. In any field, those little details don’t mean a lot—they mean everything! Mike Muhney will share how to find opportunities to reach out to the people in your network—and the people in their networks—in ways that offer true value to others. He’ll provide practical tips on making your personal networks, well, personal.

    Speakers
    CEO & Founder | VIPorbit Software Intl Inc | Co-Founder & Co-Creator...


    Type Interactive, Book Reading
    Hashtag #sxsw #yourorbit
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100433


10:00am

App Empire
    Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.

    Speakers
    Founder | Chad Mureta | Chad Mureta is the founder of Empire...


    Type Interactive, Book Reading
    Hashtag #sxsw #makemoney
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100422


11:00am

Get Lucky: Putting Planned Serendipity to Work
    “Get Lucky” is a manual for serendipity: what it is, how it works, and how to put it to work for you. As the pace of change accelerates around our businesses and the sheer volume of information explodes, we're under incredible pressure to connect just in time with the people and ideas we need to thrive, even when we don’t know who they are or where they might be. This uncertainty isn’t a problem, however—it brings tremendous opportunities, but only if we embrace one of the most important drivers of success in the modern economy: serendipity. Serendipity isn’t an abstract, magical notion—it can be planned. Though we can’t know exactly when serendipity will strike, we can foster the conditions for it to occur early and often. Luck isn’t lucky—it's learnable. This session will show you how the world’s most admired businesses have applied the 8 essential skills of serendipity.

    Speakers
    Code for America | Lane Becker has been hanging out on the Web...

    CTO & Co-Founder | Get Satisfaction Inc


    Type Interactive, Book Reading
    Hashtag #sxsw #getlucky
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100244


11:30am

Your Best Just Got Better
    Understanding the fundamentals of workflow and the principles of human performance enable entrepreneurs with the tools and the processes to get more of their work done, on time, with fewer resources and with less stress. Learn what top performers know, do and say about professional productivity and effective leadership. If there were just a handful of secrets to being more purposeful, productive and profitable this year, when would you want to know them? Tomorrow? Next month? How about right now? As an entrepreneur your work is always "right there." On the job or off, while you're commuting or while you're out to dinner with clients, your mind wanders over your to-dos. The solution: Call it all work. This session is about "the psychology, sociology and technology" of productivity. You will learn how to get more done and done faster by conquering the three channels affecting your productivity:

    Speakers
    Pres | The Womack Company


    Type Interactive, Book Reading
    Hashtag #sxsw #Better
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9760


12:30pm

Content Is Currency: Content for Web & Mobile
    “Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute

    Speakers
    CEO | Content Launch | Jon Wuebben is the CEO of Content Launch...


    Type Interactive, Book Reading
    Hashtag #sxsw #wuebben
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100383


1:00pm

3:30pm

Mobilizing Web Sites: Strategies for Implementation

4:00pm

100 Things Designers Need to Know About People
 

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