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Filter: Austin Convention Center (Ballroom BC)
 

2:00pm

OMG Your RFP Is Killing Me

3:30pm

Design from the Gut: Dangerous or Differentiator?

5:00pm

Software Alchemy and the Arc of Technology
 
 

9:30am

Designing Experiences for Women

11:00am

The Complexity Curve: How to Design for Simplicity

12:30pm

Designing for Content Management Systems

3:30pm

Does Your Product Have a Plot?

5:00pm

Physical Architecture Meets Interaction Design
 
 

9:30am

The Potion for Motion: Interactive Interfaces/Apps

    Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

    Speakers
    Founder, CEO & Chairman | Hillcrest Labs | Daniel S. Simpkins...


    Type Interactive, Solo
    Hashtag #sxsw #Potn4Motn
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8501


11:00am

UX Smackdown! User Testing Techniques in the Ring

12:30pm

High On Line: Applying Psychology to Web Design

3:30pm

White Space: Shaping Nothing for Clean Design

    Get a copy of David Kadavy's best-selling book, Design for Hackers: Reverse-Engineering Beauty. RSVP here on sched.org before March 9th, and come to the talk to see if you've been selected. David will announce winners at the end of his talk. The more people who RSVP, the more books he'll give away, so don't be afraid to tell your friends.

    There is little compliment for a design greater than saying that it "looks clean." But clean design is much more than just a look. To make a clean design, you have to know how to communicate clearly by using white space wisely. In this solo presentation, David Kadavy, author of the #18 Amazon best-seller "Design for Hackers: Reverse-Engineering Beauty," breaks down the invisible forces that shape white space and make a design look "clean." Using fascinating examples that have explained mysteries such as "Why You Hate Comic Sans," Mr. Kadavy illuminates how geometry, typography, and the grid all work together to shape white space, communicate clearly, and create clean design.



    Speakers
    Pres | Kadavy Inc | David Kadavy is author of "Design for Hackers...


    Type Interactive, Solo
    Hashtag #sxsw #white
    Theme Design and Development
    Level Intermediate
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_IAP9374


5:00pm

A Brief History of the Complete Redesign of Google
 
 

9:30am

Bootcamp for a UX Team of None

11:00am

Principles and Practices for Privacy by Design

12:30pm

Avoiding Bullshit Personas: A Case Study
    Bad personas can make your skin crawl. The ones that offer no real insight into an audience and play make-believe with random facts are not useful in any context. Good personas theoretically inspire and guide innovation, but like any good story, it's difficult to create relatable characters. This session outlines a project where we developed five nameless personas for lynda.com.Our method uses no names, psychology, or broad habits. The philosopher Harry Frankfurt explained, "it is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction." We removed the things that didn't matter even if they were true from our personas. We communicated the major distinctions across the personas so lynda.com could immediately understand the lifetime value of their site to customers. In this session, we go over how we identified and eliminated the B.S. that creeps into personas, and how we made a video instead of the traditional paper approach.

    Speakers
    Sr UX Researcher | lynda.com | Jill Christ is a Senior UX Researcher...

    UX Researcher & Designer | Bolt/Peters | Stephanie is an expert...


    Type Interactive, Dual
    Hashtag #sxsw #BSpersonas
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12363


3:30pm

Prototype vs. Sim: Validating Software & UX Design

    How much smoke and mirrors does it take to validate interaction models during the software design process? When do you have to stop faking it and start making it? How do you handle the traps of realistic demos slipping into production or permanent beta? Simulation, spike, proof-of-concept, interactive demo, prototype, and other artifacts often come with loose definitions and inflated expectations or lose their primary purpose during collaborative software design and realization. Design technology experts from frog who regularly push and pull on the boundaries of art and science will define bounds and discuss challenges, opportunities, risks, and rewards of going too far in real code during design or not going far enough. Topics will include defining needs and socializing intent for code-driven design assets across stakeholders, balancing speed and fidelity during interaction design, and understanding where early target platform development best informs and validates design.

    Speakers
    Principal Design Technologist | frog design | Principal Technologist...

    Sr Principal Design Technologist | frog design | Every March...

    Exec Technology Dir | frog | Executive Technology Director at...


    Type Interactive, Panel
    Hashtag #sxsw #frogsxswi
    Theme Design and Development
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10104


5:00pm

Don’t Build a Power Glove: Talk to Your Users

    “Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be a thing of the past.But the Power Glove was anything but a success. While it was a design and technology coup, coolness is unfortunately a poor metric for product success. What the Power Glove lacked was customer insight. During the technology and design crunch nobody stopped to ask, “How is this device for playing games? Do people want to use it?” Thus, the teams rushed blindly into building the wrong thing.Customer insight is the most critical piece of the application and software creation process. You can build something sweet, but if nobody uses it you’re left with little more than a colossal waste of time, effort and money. On the flip side, customer insight applied to the process can result in more customers, increased market share and a better ROI.

    Speakers
    Lead Experience Planner | EffectiveUI | RJ Owen is Lead Experience...


    Type Interactive, Solo
    Hashtag #sxsw #NoPwrGlv
    Theme Design and Development
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12241


 
 

9:30am

What Left 4 Dead Can Teach Us About Kids Games
    When creating games for children game designers often work in a vacuum. As adults, we are far removed from the developing cognitive and motor skills that are a hallmark of a growing child. Meanwhile, game dev resources tend to gloss over information on developing games for kids, often implying that the younger the child, the bigger the buttons and the shorter the words. Children, especially those under twelve, have a unique set of cognitive and physical challenges that developers must understand in order to make truly engaging games for children.In this session, we’ll cover game ideas that are developmentally appropriate for children. But this isn’t an average list of game mechanics. We’ll challenge designers to delve into their own grown-up media library to find new inspiration for all their design projects. By the time it’s all said and done, attendees will have ideas on how Left 4 Dead, FourSquare, Plants vs Zombies, and even Words with Friends can inspire great kids games.

    Speakers
    Creative Director | No Crusts Interactive | Anne is a writer...

    Pres & Founder | No Crusts Interactive | Dr. Carla Engelbrecht...


    Type Interactive, Dual
    Hashtag #sxsw #Left4Kids
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9851


11:00am

Lie to Me: CSS3 Demystified by Haakon Wium Lie

12:30pm

Breaking Down Walls, a Decentralised Social Web?

3:30pm

Freakin' Fast Cassandra: How Do They Do It?

5:00pm

Scaling to Infinity: Dealing with Rocket Growth
 

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