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Filter: music
 

11:00am

Banded Together: Touring as a Standup Comedy Group

11:00am

Beethoven + Social Media = Crowdfunding Patronage

11:00am

Getting Your Music/Tech Startup Funded

11:00am

How Artists Work with Big Media to Grow Fanbase

11:00am

Indies Going Mobile
    Wednesday March 14, 2012 11:00am - 12:00pm @ Austin Convention Center (Room 17A) (500 E Cesar Chavez St., Austin, TX 78701)
    With the explosion of smartphones and tablets, the undeniable next big wave is mobile. What is surprising (or not so surprising to veteran industry watchers) is that the music business is lagging behind retail, hospitality, media, sports and even film and TV entertainment in the mobile arena. There’s Pandora, Spotify, Rhapsody... but what about direct artist presence? Ringtones are fading, apps have proven to be too expensive and cumbersome to update, and mobile-optimized websites have barely been touched. Most artists simply rely on Twitter, but basing your marketing strategy on any one channel may not be the smartest idea. The majors are lagging, but the Indies and DIYs better start catching up.

    Speakers
    Dir Digital Mktg & Sales | Wind-Up Records | Chris is the Sr...

    Advisor & Consultant | Quarter Cosultancy | Gray Gannaway helps...

    Dir, Strategic Partnerships | The Echo Nest | Shane is Director...

    SVP of Sales & Marketing | Trilibis Mobile | Ted Verani is a...

    Dir Digital Media | Vanguard Records/Sugar Hill Records | Tricia...


    Type Music, Panel
    Hashtag #sxsw #goingmob
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_MP12712


11:00am

Pathway to Placement

12:30pm

Digitalmusic.org's Music Startup Academy (1 of 3): Label and Publishing Basics for Entrepreneurs

12:30pm

How to Connect with the Right Festivals & Venues

12:30pm

Music in Devices - What is Working?

12:30pm

Opportunities That Others Miss on the Web

2:00pm

Digitalmusic.org's Music Startup Academy (2 of 3): Music Industry Content Acquisition and Business Development

2:00pm

Downloaded: The SXSW Interview

    From the Austin Chronicle:

    From his uncle's office in Massachusetts, 18-year-old college dropout Shawn Fanning created Napster in 1998. A martyr and hacker, the unassuming programmer spurred a vicious sea change in the digital era.

    "There were all sorts of fundamental reasons why Napster was the right answer," maintains Fanning from his apartment in San Francisco. "It was important that music was freed up in terms of the limitations around the access to the content, the control of distribution, the kind of stranglehold and manipulation of promotional news – the ability to share and try stuff before purchasing it.

    Napster was court-ordered into oblivion in 2001, but it blew the top off the genie bottle. The service inspired not only obvious successors like iTunes and Spotify, but also provided the fundamental platforms for YouTube, WikiLeaks and, to a lesser extent, the passive sharing that occurs on Facebook.

    "In the end, it provided an opportunity for people to share this breadth of work that went well beyond top-sellers," says Fanning. "It created this real diverse, interesting, colorful jukebox in the sky – this collective music collection – and that diversity hasn't quite yet been achieved since."

    Fanning doesn't wax nostalgic about Napster. Those three years lasted a lifetime, he says at one point. But lately, he's been re-examining that period for Downloaded, a feature-length look at digital music being produced for VH1 Rock Docs by South by Southwest panel host Alex Winter (Bill & Ted's Excellent Adventure).

    Fanning's also reunited with Napster co-founder Sean Parker, now on Spotify's board of directors, for a new project called Airtime. While details are scarce, Fanning says he was inspired by the success of Chatroulette, a voyeuristic site that randomly placed users in various video chat rooms.

    "We're really just making it up as we go," Fanning deadpans. "We don't really have much of a plan. We just figured we'd raise as much money as possible and just figure it out later."



    Speakers
    Dir/Producer | Trouper Productions | Director/Producer of 'Downloaded...

    Founder | Airtime

    Napster | Shawn Fanning is a computer programmer, entrepreneur...


    Type Music, Panel
    Hashtag #sxsw #downloaded
    Info Y
    Tags AustinChronicle, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP990376


2:00pm

Set Your Content Free (It's Harder Than You Think)

2:00pm

The Basics of Music Publishing Income Streams

2:00pm

What Happened to the Big Idea in Music Technology?

    From Raoul Hernandez, The Austin Chronicle:

    In 1997, Rick Moody's second novel, The Ice Storm, a biting tragedy of Seventies malaise, was translated onscreen with an all-star cast by future Academy Award-winning director Ang Lee. Now a Criterion Collection DVD shown in December at the Blanton Museum with Moody present, the film didn't capture the era's soundtrack the way the book did, even if its author made mixtapes for his cinematic stand-in, Tobey Maguire.

    A lifelong musician and friend of Gang of Four bassist Dave Allen, who moderates this panel, Moody's way with words – "Actual music would subvert the immanence of music in novel writing, the incredible power of music described in words, the music suggested by words, the very music of prose," he wrote in an afterward to The Ice Storm – demanded an email interview. Why talk by phone when you can get a master of prose to write you? For the complete exchange, see the Earache! Music blog.

    Austin Chronicle: So what did 'Happen to the Big Idea in Technology'? Is there one? Do we need one? Didn't tech already liberate the industry?

    Ricky Moody: Yes, I think there is a de-centralization that has taken place in music as a result of digital technology. Now it's really possible to make a record at home without all the incredibly expensive equipment and studio time. And it's possible to distribute music yourself without a record label. (I have done it, in fact, though I cannot say I think I have done it very well.) That's good, that's democratic.

    On the other hand, I think iTunes has driven promotion into the ground, and file-sharing has destroyed the sense of music as a product. Which means that only one part of the business – live music – seems to have any vitality to it anymore. This is good for touring musicians, I guess. They can make money on tickets and t-shirts. But the retrenchment in the industry has meanwhile made the major labels risk averse, both in the recording and the promotion. People make records that risk nothing, and which are cookie cutter releases stylistically, and they promote them (if they do at all) in the same ways all the time.

    I can't think of a more depressing time in terms of what popular music is. And I was alive in the early Seventies, before punk. All of this, all of what remains of the revolution that was once rock & roll, is driven by capitalism and by the herd mentality of the record labels and technology companies. I hope the kids will take the ashes of popular song and remake it their own revolutionary way.



    Speakers
    Pres | Katalyst | Anthony Batt is the President of Katalyst...

    Dir, Interactive Strategy | NORTH | Dave Allen is the Director...

    Creative Dir | Uncorked Studios | David is Creative Director...

    Cash Music | Jesse von Doom is the co-Executive Director of CASH...

    Writer | Rick Moody writes about music at The Rumpus (www.therumpus.net...

    Asst Instructor | The University of Texas | I marshal the middle...


    Type Music, Panel
    Hashtag #sxsw #bigidea
    Info Y
    Tags AustinChronicle, Pop
    Website http://schedule.sxsw.com/2012/events/event_MP990263


3:30pm

Beyond Sync: Turning Placements Into Partnerships

3:30pm

Creating a Scene in 2012

3:30pm

Digitalmusic.org's Music Startup Academy (3 of 3): Getting Under The Hood: Music Operations For CTOs and Developers

3:30pm

From The Blocks To The Blogs

3:30pm

Importance of Online Video and Social Media

3:30pm

Live Music-The NEW Formula For Filling The House

3:30pm

Maximizing Alternative Income As A Hip Hop Artist

3:30pm

Social Music Strategies: Viral & the Power of Free
    Facebook is launching a massive music integration, casting a spotlight on streaming music subscription service partners MOG, Rdio, Spotify & others. Leveraging a free model as a viral strategy and/or a trailing tool (an up-sell to a paid premium model) has proven successful for newcomers like Turntable.fm & Sirius XM, and will likely be a key strategy in subscriber acquisition through social music. In a major consumer shift away from music ownership, harkening a new culture where mainstream digital content consumption is primarily streamed from the cloud (or satellite) instead of downloaded, what recipe wins on Facebook’s silver platter? What should music services & content providers do to leverage new social opportunities, and how the carrot of freemium is baked into the carrot cake of paid subscriptions?

    Speakers
    Founder & CEO | turntable.fm | Billy Chasen is the founder and...

    CEO | MOG | DAVID HYMAN, a self-proclaimed music junkie, is CEO...

    Editor | The Echo Nest/Evolver.fm | Evolver.fm Editor Eliot Van...

    Strategic Partner Mgr | Facebook | Ime Archibong is the Director...

    Sr Vice President, Business Development | Sirius XM Radio | Rachna...


    Type Music, Panel
    Hashtag #sxsw #poweroffree
    Level Intermediate
    Tags Folk
    Website http://schedule.sxsw.com/2012/events/event_MP10793


5:00pm

A Beginner's Guide to Music Publishing

5:00pm

Are Cloud Music Services the Same Old Song & Dance?
    Now that cloud music is here to stay and we can choose from a plethora of new services, listen to a bazillion songs, any time from any device - what’s the catch? If you read the fine print, most services offer sweet deals for the Web, but are still charging the same $9.99/month for mobile listening. Isn’t “mobile” the point of the cloud? Is the industry making progress to win over the market, or are we still moving in the wrong direction? Are the artists making anything from these services? A nitty-gritty look at models and subscriber numbers to determine whether the deal has been sweetened enough to lure the majority of the market that’s still stealing music.

    Speakers
    VP, Content & Svcs | Samsung | Daren Tsui is VP of Music, Media...

    VP, Business Dev & Corporate Dev | Pandora | Jackson Gates is...

    Dir of Label Svcs | Girlie Action Media & Marketing | Kevin Wortis...

    VP Research | Gartner Inc | Mike McGuire is a research vice president...


    Type Music, Panel
    Hashtag #sxsw #cloudmusic
    Level Intermediate
    Tags DJ
    Website http://schedule.sxsw.com/2012/events/event_MP13118


5:00pm

ATM In Your Pocket

5:00pm

Hometown to National: How to Grow Your Band

5:00pm

Integrating Branding Into Your Daily Business

5:00pm

Pandora Live Music DNA Analysis

5:00pm

The Many Faces of Songwriting

5:00pm

The New Streaming Music Industry

    From the Austin Chronicle:

    For years now, talk of music technology at South by Southwest has obsessed on the imminent arrival of the cloud, streaming services that deliver a boundless celestial jukebox. This year, that conversation shifts drastically from what will be to what we hath wrought.

    The arrival of Spotify in the U.S. to accompany interactive streaming services like Rhapsody, MOG, and Rdio; cloud offerings of online giants Apple, Google, and Amazon; and the stock market validation of Pandora all signaled that streaming music has become a mainstream reality – and brought with it an entirely new slew of problems.

    "Who's benefiting from it? All the wrong people," stresses Jeff Price, founder and CEO of TuneCore, a digital music distribution service. "The traditional music industry now has a new income stream that is based on other people's music and copyrights being exploited and sold. It is the largest global scam that exists in the music industry today, depriving artists and songwriters of hundreds of millions of dollars."

    Price has spent several years attempting to follow the money – paid, owed, and misappropriated – from downloads and digital streaming services, fighting against what he considers a global shell game of copyrights and performance royalties not being properly paid. His SXSW panel, The New Streaming Music Industry, outlines how payments due artists are being diverted by licensing companies that often don't even hold proper rights to material they're charging for. The services then have their hands tied in needing those licensing rights and wanting to pay songwriters while having no way to identify independent acts to make payment.

    "We're still in the beginning of the evolution and this is pretty uncharted territory," reasons Jolie O'Dell of VentureBeat, who participates on the panel Are Cloud Music Services the Same Old Song and Dance? with other industry analysts and players from Pandora and mSpot.

    "I think that's how technology innovation works," she continues in relation to the legal and monetary issues of new music start-ups. "The underlying philosophy is build the coolest thing you can imagine and then figure out how to make it work in the real world in terms of money and legal details. So there is a bit of a gap, and it's definitely a growing pain of creating innovations that are legal and where the artists get paid, and we're still figuring that part out.

    "There needs to be a lot more dialogue between the entertainment community and the tech community."



    Speakers
    VP, New Media & External Affairs | Blueprint Group | The Blueprint...

    Deputy Dir | Future of Music Coalition | Casey Rae-Hunter is...

    Advisor/Business Affairs | Wolfgang's Vault/Daytrotter

    Prod Mgr | Rhapsody


    Type Music, Panel
    Hashtag #sxsw #newstream
    Info Y
    Tags AustinChronicle, Singer-Songwriter
    Website http://schedule.sxsw.com/2012/events/event_MP990405


 
 

1:30pm

2012: The Year Dance Music Killed Rock & Roll

1:30pm

Brass in Pocket: Accessing More Musician Income

1:30pm

Creating Your Second Act

1:30pm

How Stella Got Her Masters Back: Reversion Rights

    From the Austin Chronicle:

    Whether you're going through divorce, disease, or despair, Gloria Gaynor's worldwide disco smash "I Will Survive" is a triumphant anthem for all adversities. The song, written by Freddie Perren and Dino Fekaris, recently became one of 25 recordings inducted into the Grammy Hall of Fame for 2012.

    "It's still popular, it's still being played, and the record company is still making lots of money on that record, very little of which I am getting," says Gaynor.

    That may soon change thanks to a provision in the 1976 Copyright Act that took effect in 1978, the year "I Will Survive" was released. Under the act, artists like Gaynor can reclaim ownership of their post-1977 master recordings after 35 years. That makes 2013 something of a zero hour in the music industry.

    The issue of reversion rights still brings up more questions than answers. Congress didn't specify who constitutes an author of a sound recording, and the already reeling major labels aren't going to give up their lucrative back catalogs without a fight. The Recording Industry Association of America, which lobbies on behalf of labels, has argued that most recordings are works for hire and are therefore not subject to reversion.

    Gaynor, who will provide her decidedly different take on the matter as a South by Southwest panelist, thinks Congress needs to step back in to protect artists' rights.

    "We need to convince them that a recording is not a work for hire," she asserts. "The artist doesn't sing a song and then walk away, which is what a work for hire is.

    "We're constantly out there promoting. If I hadn't been there singing 'I Will Survive' around the world and if I hadn't recorded it in the first place, it would not be constantly played and it would not be making money for the record companies. It makes absolutely no sense whatsoever that I should be making a pittance from it while the record company makes all this money just because they put up the initial money."

    Although Gaynor has not filed to reclaim ownership of her own master recordings, calling it "premature," her animosity toward labels isn't hard to discern.

    "I see it as the record company having had their hands in the cookie jar for many, many years and now we're asking them to take it out," she says. "They see it as a loss. I see it as termination of a theft."



    Speakers
    Chief Advocacy & Industry Rel Officer | The Recording Academy...

    Partner | Mitchell Silberberg & Knupp LLP | Eric J. German is...

    GLOLO LLC | She was 19 when she signed her first record contract...

    Atty | Lommen Abdo Cole King & Stageberg PA | Ken Abdo is Chair...


    Type Music, Panel
    Hashtag #sxsw #reversion
    Level Intermediate
    Info Y
    Tags Alt Country, AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_MP9606


1:30pm

How To Make A Great Record

1:30pm

Music Industry Higher Education

1:30pm

Reblog Culture: Tumblr and Social Music Fandom

1:30pm

Woody Guthrie at 100

    From the Austin Chronicle:

    Woody Guthrie had a sophisticated understanding of America. It was an education he earned empirically – through looking into a million faces and walking a thousand roads. Anybody with a pair of boots and a Bob Dylan CD can tell you that Guthrie came from Oklahoma, and much has been made of his time in California and New York, but it was his tenure in Texas that alchemized him as a songwriter and, in part, inspired the advent of modern protest music.

    "I think his Texas history gets short-shrifted," says Douglas Brinkley, author, historian, and professor at Houston's prestigious Rice University. "Everybody talks about Woody Guthrie in Oklahoma, but his career as a troubadour began traveling around Texas."

    Nora Guthrie

    It was in Pampa, an oil town in high plains Texas, where Guthrie experienced the Black Sunday dust storm and where he cut his teeth in the Corncob Trio and the Pampa Junior Chamber of Commerce Band. Brinkley points to his trips from the Permian Basin to the Rio Grande Valley and up to East Texas as significant.

    "It was his travels all around the state that inspired him to think about how people could be helped more and gave him his social conscience," posits Brinkley.

    Guthrie's daughter and guardian of his collections, Nora, views her father's lyrics as an account of his everlasting road trip.

    "Woody was a journey," she says. "He is Oklahoma. He is Texas. He is California and he is New York. All his writing and lyrics are a journal of those places, but the pivotal point was Texas. That's where Dust Bowl Ballads came from, his first record and his first writing."

    While music fans will always speculate what Lennon or Tupac would say about current issues, Guthrie's prolific songbook of more than 3,000 lyrics offers specifics. In them, Brinkley has found a unique context for Woody: "He's the protest poet to Texas land abusers." Guthrie's lyrics, Brinkley points out, contain warnings about big agriculture and oil companies torturing the land, and common people being exploited by huge corporations.

    "Woody Guthrie is the perfect spokesperson for a lot of worries that rural Texans should have about the way things are happening right now."



    Speakers

    Exec Dir | The GRAMMY Museum

    Editor/Publisher | Rock & Rap Confidential

    Rice University

    Jimmy LaFave | Biography The attraction of singer/songwriter...

    Joel Rafael first began performing in showcases and small clubs...

    President | Woody Guthrie Foundation and Archives


    Type Music, Panel
    Hashtag #sxsw #woodyguthrie
    Info Y
    Tags Alt Country, AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_MP990237


2:45pm

Age of the Benefactor: The 21st Century Fan Club

2:45pm

Analytics For Musicians

2:45pm

Badass Guitar Apps

2:45pm

Composing for TV - Get Started and Build a Career

2:45pm

Doing Good, Only Better

2:45pm

Getting Your Music In Sports

2:45pm

Seeing Red: Aesthetics and Visuals of Metal

2:45pm

Taking the Throne: The Brand is the New King

2:45pm

The Independent Manager: A Dying Breed

4:00pm

Advertising IS the New Radio!

4:00pm

Animal Farm and Ticketing

4:00pm

Another Look at Recovery: Music & Community

4:00pm

Haircut & Attitude- The Artist's Image

4:00pm

None More Black: How Extreme Can Metal Go?

4:00pm

Success Strategies for the UK

4:00pm

The Evolution Of Music Discovery In The Cloud
    There is now some real competition in the cloud services marketplace, and while good value, ease of use, beauty of the interface and breadth of the catalog are all important factors in winning over users, a powerful discovery tool is at the heart of retaining them. The approaches taken by four companies in developing effective methods for discovering new music are assessed: how do social music recommendations stack up against algorithms, deep metadata gathering and data mining? What are the consumer's expectations? And is there anything acts can do to improve their visibility and "recommendability"? Gain some insights into the evolution of this exciting and fast-expanding sector.

    Speakers
    Host & Producer | Digital Music Trends | Andrea Leonelli is the...

    VP Prod | Last.fm | Matthew Hawn is Last.fm's VP of Product and...

    Dir of Developer Platform | The Echo Nest | Paul is the Director...

    VP Prod & Engineering | MOG | T. Jay is a huge music fan with...

    VP Prod & Engineering | MOG | T. Jay is a huge music fan with...

    Co-Founder/CTO | Gracenote/Sony | Music Technology entrepenurs...


    Type Music, Panel
    Hashtag #sxsw #musicdiscov
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP10980


5:15pm

Australia - It's a Long Way Away

5:15pm

Cash For Songs: Insider Secrets of Music Placement

5:15pm

How to Track and Capture Wild Root Songs of North America

5:15pm

In the iCloud Era Who Can You Trust to Find Music?

5:15pm

Tour Design - Creating the Live Experience

5:15pm

Transnational Beats: Muslim Americans and Hip Hop

5:15pm

Website Demolition Derby
 
 

11:00am

Adult Rock Music Meeting

11:00am

Beyond the Kitchen SYNC: Music/Brand Collaboration

11:00am

Cool Garage Recording Tools and the Crap to Avoid

11:00am

Cover Songs to Karaoke: Alternate Revenue Streams

11:00am

Do We Need Music Collecting Societies in the Digital Age?
    Friday March 16, 2012 11:00am - 12:00pm @ Austin Convention Center (500 E Cesar Chavez St)
    In a digital world, any transaction can be tracked, and many argue that intermediaries are not necessary to collect money on behalf of composers, publishers and record producers. Have music collecting societies adapted to the digital challenge? Discover the truths and myths about whether music collecting societies are an obstacle or an enabler for legitimate music services. Get the low-down on navigating the tricky road of licensing music for global media services, and examine whether music rights owners can maximize their revenues by leaving the collecting society model behind and going it alone.

    Speakers
    Head of Broadcast Licensing | PRS For Music | Andy Harrower...

    Head of Licensing Bus Affairs | Spotify | JAMES DUFFETT-SMITH...

    Dir of Licensing | Omnifone

    VP New Media & Technology | ASCAP | As Vice President for New...

    Head of Music | Sky | Peter's first career was as a songwriter...


    Type Music, Panel
    Hashtag #sxsw #pubmoney
    Level Advanced
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP11505


11:00am

Playlisting for Profit

11:00am

Publicity in the Digital Era

11:00am

The Ins and Outs of Music Publishing

12:30pm

Banking Beats: Africa’s Music Economy
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    'Aid to Africa' has been a dominant theme in the media and political arenas for many years. Yet, despite the billions of dollars in development-related aid, many argue that it has done little to reduce poverty or stimulate economic growth. In contrast, the music industry in Africa has grown exponentially over the last decade and has had a direct impact on Africa's economy. African musical acts of varying genres have worldwide recognition, concert attendance numbers are in the tens of thousands, and homegrown music festivals draw a global audience. Examine the growth of the music economy in Africa and the opportunities it presents locally and internationally.

    Speakers
    Metoo! Records | Elizabeth consults with the UNDP’s Special...

    Founder & MD | All Amber

    Founder / Creative Director | Society HAE | Ngozi Odita is founder...

    Founder | Storm 360 | He is Chairman of OutSource Media, a leading...


    Type Music, Panel
    Hashtag #sxsw #africabeat
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP9114


12:30pm

Beyond Just Music Licensing in Advertising

12:30pm

Boys and Girls 'N the Hood: Regional Music Scenes, Then and Now

12:30pm

Format Shmormat: Radio Breaks Bands

12:30pm

Navigating the Middle

12:30pm

Producing Ecstasy

12:30pm

Secrets to Fan Engagement: Innovative Strategies
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    As an artist, you've got to build social media outlets, create a mailing list, play at venues, and distribute music to build traction. While those methods are essential, they're only the first level of the equation. Today, venues and artists are experimenting with "out of the box" strategies to engage their fans, including creating their own virtual tours, podcasts, radio and TV programs, mobile phone applications, surveys, contests, giveaways, and blogs. Find out some of the newest technologies that make it easier for venues and artists to engage with fans, and get insight on how to build a gigantic fan base around the world.

    Speakers
    Founder/CEO | Stageit

    Talent Buyer | World Cafe Live | Laura Wilson is the Talent Buyer...

    Co-Founder | ReverbNation.com | Lou Plaia Co-Founder/EVP Music...

    Founder | Lynda McLaughlin Producer - Premiere Radio Networks...

    Mktg Dir | Knitting Factory Entertainment | VALERIE GURKA is...


    Type Music, Panel
    Hashtag #sxsw #fanengage
    Level Advanced
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP9127


12:30pm

Single And Ready To Mingle
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    From the early days of the record business, the single has been a key tool for artists looking to be heard. From the classic 45, with its own distinctive label and artwork, to 12-inch vinyl mixes, MP3s and today's streams, clouds, and ever-evolving formats, the slice of music known as the single can break an artist and define a career. Yet the single is also widely viewed as one of the big nails in the coffin of today's record business. What makes certain records stand out, and how can the recording industry sustain itself as album sales continue to diminish?

    Speakers
    Music Producer/Songwriter/Engineer | Carvin & Ivan | Ivan Barias...

    Founder & CEO | Jeff McClusky & Associates | Jeff McClusky...

    Judy Tint Counselor at Law | Judy Tint has over 25 years of experience...

    Pres & CEO | Rock & Roll Hall of Fame & Museum | Terry Stewart...

    Thomas Dolby was an indelible part of the electronic music landscape...

    Eve 6 | Tony Fagenson is a multi-talented musician and producer...


    Type Music, Panel
    Hashtag #sxsw #45RPM
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP11627


2:00pm

Do Music Moguls Know a Secret About K-Pop?
    Friday March 16, 2012 2:00pm - 3:00pm @ Austin Convention Center (500 E Cesar Chavez St)

    From the Austin Chronicle:

    Wait, do music moguls know a secret about Korean pop? It's not much of a secret anymore.

    Not when Hyuna Kim's ode to teenage experience, "Bubble Pop!," racks up 25 million views on YouTube with only two words of English in the lyrics. Not when G-Dragon & T.O.P.'s strutting "Knock Out" reflects the sort of hallucinogenic pop we haven't heard since Missy Elliott. Not when the world's most popular girl group, Girls' Generation, is David Letterman's musical guest. K-pop has been greeted on American shores with Interscope deals and Pitchfork thinkpieces.

    "I think what's made K-pop so appealing is that it's developed bands and brands instead of individual stars," says Adam Ware, panel moderator and CEO of Asian-culture network Mnet. "Each band member plays a certain personality, maybe not as specifically as Sporty Spice, but they're all characters. That leaves a lot of room for fans. You'll have 16-year-old girls that really like the 16-year-old member, and a 21-year-old girl who really likes the 21-year-old member."

    It's a formula perfected a generation ago with the world-conquering personalities of the Orlando, Fla., boy bands. It's also a template the American pop machine has distanced itself from recently, favoring grown-up, PG-13 divas. The Koreans still work in the vintage mold, favoring a spectacle of the neon, scream-until-your-throat-bleeds pop show. It's working, too; a quick Google of "K-pop flash mob" brings up giddy teenagers from London to Moscow dutifully replicating the choreography on city streets.

    "You haven't seen anything like that since Motown," says Ware.

    The debate that will probably consume a good percentage of this panel's discussion is whether pop in an exotic language can ever permanently puncture America. Can K-pop stick if we can't sing along in our cars? Ware thinks K-pop succeeds simply because it's widely available and it feels different.

    "There's no misogyny or ego, and the press isn't concerned with the sex lives or drug habits of these groups," he says. "It's fresh air from what we're used to."



    Speakers
    Pres & CEO | Mnet | Over 25 years in the media business including...

    Booking Agent (Music) | CAA

    Founder & CEO | Koreaboo | CEO of S&C Group, LLC. Founded Koreaboo...

    Columnist, "Tao Jones" | Wall Street Journal Online | Jeff Yang...

    EVP | CJ | Ted Kim is currently Executive Vice President and...


    Type Music, Panel
    Hashtag #sxsw #kpop
    Level Beginner
    Info Y
    Tags AustinChronicle, World
    Website http://schedule.sxsw.com/2012/events/event_MP11830


2:00pm

Give Fans A Reason To Buy; Make Direct-to-Fan Work

2:00pm

How Indie Metal is Surviving and Thriving

2:00pm

Music in TV Pilots: Sales Tool or Strategy?
    Friday March 16, 2012 2:00pm - 3:00pm @ Austin Convention Center (500 E Cesar Chavez St)
    Among the myriad of challenges in creating a successful television pilot, selecting the right music is frequently the most overlooked. From the score, to songs, to the perfect main title theme, there are many different elements to consider, and one question that defines them all: What is the most effective way to use music to sell a pilot, while still establishing a sound for the entire series? As a studio executive or a music supervisor, where should (or shouldn't) you compromise? With music budgets shrinking everywhere, where do the funds go ­ a skilled composer or a recognizable Lady Gaga track? Is there an opportunity for aspiring composers to save the day?

    Speakers
    Principal | Chop Shop Music

    Music Coord | Format Entertainment | Amanda Krieg began her career...

    Exec Dir, Music | Reveille | DARYL BERG Reveille LLC. EXECUTIVE...

    Television Producer/Director | Warner Bros TV | Executive Producer...

    Head of Television Music/Artist & Repertoire | Lionsgate...

    Dir, TV Music | ABC Entertainment Group | Tony Von Pervieux Creative...


    Type Music, Panel
    Hashtag #sxsw #tvpilot
    Level Intermediate
    Tags Pop
    Website http://schedule.sxsw.com/2012/events/event_MP9402


2:00pm

Obsession of the Dealmaker

2:00pm

Pennies From The Celestial Jukebox

2:00pm

They Used to Call It Classical

3:30pm

Blood Music Sex Magick
    Friday March 16, 2012 3:30pm - 4:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    Rock musicians have been denounced for the apparently "magickal" impact they have on audience, often reciting lyrics replete with mystical references and officiating over public rites that can appear downright sorcerous to outsiders. Is this all merely theater? Voodoo rhythms shaped New Orleans R&B and rock 'n' roll while the trance-inducing drones psychedelia borrowed from India, as well as the immersive multi-media rituals are now practiced as concert spectacle by everyone from U2 to the Black Eyed Peas. Examine the occult philosophies that found their way into the lyrics of Chuck Berry, The Beatles, Led Zeppelin, David Bowie, Ozzy Osbourne, King Crimson, Tool, and others, along with the collaborations between various rock stars and prominent magicians like Kenneth Anger and Harry Smith.

    Speakers
    Music Writer | New Orleans Times-Picayune | Alison Fensterstock...

    Andrew WK | ANDREW W.K. - The King of Partying

    Techgnosis

    Owner | Howlin' Wuelf Media Inc | Howard Wuelfing is the owner...

    Joshua Sharp was the founding Master of Alombrados Oasis, the...



    Type Music, Panel
    Hashtag #sxsw #occult
    Level Beginner
    Tags Folk
    Website http://schedule.sxsw.com/2012/events/event_MP10445


3:30pm

How YouTube Festival Webcasts Changed the World

3:30pm

It Takes a Village to Break an Artist

3:30pm

New Digs: A Rock and Roll Library and Archives

3:30pm

Small Markets Can Build Careers

3:30pm

Snacky Tunes: Food, Music & Internet Radio

3:30pm

Touring Beyond The Borders

5:00pm

Indie Labels-The Best Career Path for Artists
    Friday March 16, 2012 5:00pm - 6:00pm @ Austin Convention Center (500 E Cesar Chavez St)
    As the transformation of the music market continues, the good news is now everyone has access to promote and monetize their music over the internet. The bad news is that because everyone has access to promote and monetize their music over the internet, it has become harder to get noticed and make a living. Artists need to pay their dues and develop their music to the point where they are ready for a broader push. Once reaching that stage, an independent music label can take that artist’s unique selling proposition and use their connections and experience to bring them to a wider market and covert their music passions to a livelihood.

    Speakers
    Founder & CEO | Babygrande | Chuck Wilson founded Babygrande...

    Owner | Compass Records

    Pres | Barsuk Records

    The Boss | Kill Rock Stars | Dr. Portia Sabin runs Kill Rock...

    Pres | A2IM | Rich Bengloff has been A2IM President since January...


    Type Music, Panel
    Hashtag #sxsw #indiepath
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP11757


5:00pm

No Label, No Manager, No Problem?

5:00pm

Song of The Wicker Man

5:00pm

Starting Your Own Studio Business

5:00pm

The Recipe For Success: Old School vs. New School

5:00pm

The Ups and Downs of Band/Brand Relationships

5:00pm

Why the Global Music Industry Needs China
    Friday March 16, 2012 5:00pm - 6:00pm @ Austin Convention Center (500 E Cesar Chavez St)
    This panel will discuss the importance China currently plays and will play in the near future in the global music industry. Practitioners from very different areas of the music business will explain their involvement with the Chinese music market and why they think the world can benefit from China's fast development. We will explore how musically China has already caught up in less than 30 years what took more than 60 years in the West, and try to elucidate what will happen in the next 30 years. Will China take away the musical spotlight from the USA/UK, or will it follow Japan's footsteps and be the promise that never really took off? Are Korea's current crop of pop stars something of an omen?

    Speakers
    Managing Partner | Maybe Mars | Charles Saliba is a founding...

    Founder | Pangbianr | Josh Feola is a Beijing-based booker and...

    Founder | S.T.D. Promotions | Li Sisi is the co-founder of one...

    Prog Director/Owner | Music Matters/Man On the Ground Ltd | Tony...

    Lead Singer | Snapline | Xi is lead singer of the band "snapline...


    Type Music, Panel
    Hashtag #sxsw #chinamus
    Level Intermediate
    Tags Tejano
    Website http://schedule.sxsw.com/2012/events/event_MP990449


 
 

11:00am

Bringing the Arena to Your Phone

11:00am

Cosmic Cowboys and Redneck Rockers: The 40-Year Reunion

11:00am

Managing Publicity

12:30pm

DIY Merch Solutions / Crowdsourcing & Contesting

12:30pm

Facebook Music Marketing: Pages, Feeds, Games
    Musicians are adopting Facebook as a core component of their online marketing strategy. But which of Facebook's social channels should artists focus on? Facebook Pages, the news feed, or social games? Several companies such as RootMusic have sprung up providing Myspace Music-style band profile apps, but fans don't often visit the Facebook Pages of musicians where they're hosted. Headliner.fm has focused on helping bands gain exposure in the news feed, but record labels want to see a direct return on investment, not just a bigger audience. MXP4's Bopler Games and other developers are now selling songs in social games, but do enough people play them to make deals with game companies worthwhile? Representatives of these companies debate which of these channels is most important, and discuss how bands can tie the channels together to conduct successful marketing campaigns that don't spam Facebook’s users.

    Speakers
    CEO | Bopler Games/Mxp4 | Albin Serviant; CEO: MXP4

    Writer - TechCrunch | TechCrunch | Josh Constine heads up social...

    CEO & Founder | RootMusic | J is the CEO & Founder of RootMusic.com...

    Facebook | MEREDITH CHIN is a Manager of Corporate Communications...

    CEO | Headliner.fm | Mike More is a serial entrepreneur with...


    Type Music, Panel
    Hashtag #sxsw #FBmusmktg
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP13681


12:30pm

Gatekeepers: Tales Of The Pitch

12:30pm

Has Digital Music Made Indie Labels Go Mainstream?
    Cloud-based streaming music providers have changed the way digital music is being consumed, and indie record labels are cashing in. Label executives are negotiating aggressively to make sure they profit from the shift to the cloud, where service providers are designing desirable services for a global audience, and giving artists increased access to new fans. The digital music space has enjoyed an explosion of options in recent months - some with "the big four" label support, some without - all with varying types of subscription models, technology investment and device capabilities. Hear about the strategies for these new business models, and how collaboration helps artists reach new fans around the world, offering independent labels increased exposure without sacrificing independence.

    Speakers
    Director, Music Services | Sony Network Entertainment | Anu Kirk...

    CEO | Omnifone | Jeff Hughes is responsible for the global expansion...

    West Coast Editor | The Business Insider | Matt Rosoff is the...

    Pres | Sony Network Entertainment | TIMOTHY SCHAAFF President...


    Type Music, Panel
    Hashtag #sxsw #indielab
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP9233


12:30pm

New Atlantis: New Orleans Music Rebuilds

    From the Austin Chronicle:

    John Swenson, who has written about popular music since 1967, is a writer's writer, meaning his work speaks as much to the art as its subject. To Swenson, the subject remains music, as dear to his heart as the city of New Orleans, where he's lived and worked since 1999.

    "The music," Swenson flatly declares, "brought me here. It's bottomless. I never feel like I've reached the end of what you can hear. There's always more mystery. For anyone stimulated by culture, it's an endless spiritual well."

    The alluringly nicknamed City That Care Forgot has always attracted writers as much as musicians, but in last year's book, New Atlantis: Musicians Battle for the Survival of New Orleans, Swenson makes the case for music as the city's artistic soul. The soul can't be broken or bled out the way New Orleans hemorrhaged when Hurricane Katrina nearly sliced its aorta. For his South by Southwest panel, Swenson addresses how important music is amid adversity.

    That in itself is a massive effort, given the depth in which music is in the DNA of not only New Orleans but also Louisiana culture. As one of the oldest cities in the United States, it boasts a built-in survival instinct that transcends not only natural disasters but also the man-made ones. Each of the cultures that contributed to New Orleans' identity did so musically and uniquely. A little over 200 years ago, it was a French and Spanish colonial outpost in a slave culture smack dab in the Choctaw Nation.

    "I don't want to go too deep into history, but it's essential to understanding why it's so unique here," says Swenson. "The other thing that makes New Orleans special is that everything is community-oriented. The Irish and Italians, they came here, too, and there was no overriding American culture for them to assimilate with. The neighborhoods kept the music alive. And the music was essential to every part of life, from birth to death."

    Swenson believes music has done the most to restore New Orleans' strength and faith in itself heroically, but the city's biggest challenge may be back in the hood.

    "The continuity of passing things down generation to generation is being severed. Completely. The next generation of young people are not being nurtured by traditions that were important."



    Speakers
    Music Writer | New Orleans Times-Picayune | Alison Fensterstock...

    Dash Rip Rock | Bill Davis is a guitarist and songwriter. Dash...



    Don Bartholomew aka Don B, CEO and Executive Producer of Bang-N...

    Editor/Writer | New Atlantis

    Piety Street Studio


    Type Music, Panel
    Hashtag #sxsw #nola
    Info Y
    Tags AustinChronicle, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP990250


12:30pm

Not Your Father’s House Concert

2:00pm

Bass Culture: The Influence of Reggae Music in Britain and Beyond
    Born from the garrisons of Jamaica, reggae music has given a voice to disaffected peoples of all cultures and all backgrounds around the world. Reggae, brought over by the influx of Jamaican citizens emigrating to the UK from the 1950’s onward, presented a safety net and clarion call to all those Jamaicans who felt themselves living in a Babylonian system which did not care for them or their culture. By the 1970’s, with police violence against ethnic minorities an everyday fact of life for those living in Britain’s cities, the songs of reggae singers such as Dennis Brown and Bob Marley reminded the youth they were not alone. By 1977, white audiences were exposed to reggae at punk events across the UK, and the message of rebel intention resonated with them, creating unity across the racial divide, and eventually filtering out beyond the punks into mainstream culture and worldwide influence. Today, reggae music’s ability to evolve and influence other genres is still relevant with new forms like Dubstep, Grime and BASS music, all pushing new boundaries.

    Speakers
    Director | AEI Media/UKF

    Artist | Lady Leshurr

    DJ | Channel One Sound System

    Head of Music Production | Univeristy Westminster | MYKAELL S...

    DJ | BBC Radio/BBC Radio 1


    Type Music, Panel
    Hashtag #sxsw #ukreggae
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP990264


2:00pm

Create Success: Breaking Top 40 On Your Own

2:00pm

Producer to Producer

2:00pm

The Future of Physical Product and Music Experience

2:00pm

The United States of Americana
    Young America always finds itself returning to the ways of generations past, most particularly adherents of "roots music." The bards of the new generation are definitely adherin' and redefinin', but is there any way to define a genre once associated solely with Southern acoustic traditions? Bands like the Avett Brothers and Mumford & Sons are on the rise, and festivals like Newport Folk and Hardly Strictly Bluegrass maintain cultural importance. But Pitchfork shuns these bands, while Spin Magazine declares "There's An Americana Revolution Goin' On". Does Americana of today speak to a modern ideal of populism or is it insincere? Are these acts just idealizing a past of box-car hopping, whiskey-drenched hootenannies, The Band or Gram Parsons records, and making the masses think they are "for real"?

    Speakers
    Newport Folk Festival

    These United States | Jesse Elliott is the founder and songwriter...

    Record Producer | Jesse Lauter & Sons

    Nightbyrds | Kandia Crazy Horse is a singer-songwriter & founder...

    A&R/Artist Mgmt | Thirty Tigers

    Associate Editor | Independent Weekly | —> Associate Editor...


    Type Music, Panel
    Hashtag #sxsw #americana
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP12134


2:00pm

The Unspoken Code of the Music Blogosphere

3:30pm

Promoting Music with Social Media

3:30pm

Value of Vinyl: Production, Pressing & Promotion

    From the Austin Chronicle:

    So maybe you're an up-and-coming band and you aren't sure whether to include a vinyl component when you release your new album. Perhaps you're a label looking to increase sales and you're wondering how best to maximize your marketing dollars. Jay Millar, director of marketing at United Record Pressing in Nashville, Tenn., explains why artists and labels would be well-served to spend their ducats on not-so-compact discs.

    "Vinyl is the peak of the [music-listening] experience," he begins. "It's the most tactile, the most tangible, the most striking artwork, the best sound quality. There's so much more interaction to it. People are going to the polar extremes, from the peak of convenience in [digital media] and the peak of experience."

    People have been listening to records in one form or another since the 19th century, when Thomas Edison invented the phonograph. We're all carrying iPods, but at home, you want something a little more intimate, fleshier and warmer. To that end, there's limitless value in creating opportunities for listeners to have the most full-bodied encounter with their music. And it's not just indie-rock fans that are consuming vinyl. United Pressing is producing vinyl across genres from jazz to classical to punk.

    "We've pressed god knows how many Adele records," chuckles Millar.

    You can even buy your tweens a vinyl edition of Taylor Swift's Speak Now. Regardless of genre, it's the superfans, the major music nerds, who make up the most important market for genres.

    "Vinyl is a tastemaker thing for the public," Millar insists. "It's the guy who goes to the local independent record store Tuesday morning to pick up a bunch of records and then falls in love with the records and goes on their blog and turns on 50 or 100 people."

    And don't underestimate the value of the souvenir, the LP sold at the end of a long set in a small, poorly lit club to the newest member of a band's fan base.

    "It's something greater than the digital product," says Millar. "Rather than the fan going home to look up the record on Spotify, an album gives the fan a tangible extension of that memorable night. That's money well spent for both a band and its fans."



    Speakers
    Dir of Mktg | Record Store Day/Music Monitor Network | CARRIE...

    Dir Of Mktg | United Record Pressing | Jay Millar is the Director...

    Pres | Dorado Pkg Music Packaging | Jennifer Freund is the President...

    Producer | White Iris | Lewis Pesacov is a composer, musician...

    Owner | Infrasonic Sound Recording Co | Infrasonic Co-Founder...


    Type Music, Panel
    Hashtag #sxsw #vinyl
    Level Intermediate
    Info Y
    Tags AustinChronicle, Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP11520


 

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