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2:00pm

Formula 1: Driving Global Technology & Innovation

2:00pm

How 21st Century Tools Are Disrupting Global Power

2:00pm

Keeping Loyal Consumers Engaged by Shaking Sh*t Up

2:00pm

Perfect Timing: Evolving GLBT Suicide Prevention
    Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.

    Speakers
    Dir Strategic Planning | Sensis Agency

    Digital Mktg Mgr | The Trevor Project


    Type Interactive, Solo
    Hashtag #sxsw #Timing
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100434


2:00pm

Rethinking Civilization for the Social Age
    The continuing global economic and political crisis should be the wakeup call to the world. We need to rethink and rebuild many of the organizations and institutions that have served us well for decades, even centuries, but are no longer able. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle. Yet, enabled by the digital revolution there is dramatic change occurring everywhere, from Cairo streets to Wall Street, from the lecture halls of our universities to the halls of government. How can we rethink our economy and society for the new age? Don Tapscott is one of the world's leading thinkers about new technology, new media and innovation in business and society. He is the author of 14 widely read books, most recently Macrowikinomics, and was named one of the world’s most influential management thinkers by Thinkers50 in 2011.

    Speakers
    CEO | The Tapscott Group | Don Tapscott is CEO of The Tapscott...


    Type Interactive, Solo
    Hashtag #sxsw #rethinkciv
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100184


2:00pm

The Cloud as Skynet: Conquering Digital Overload
    Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.

    Speakers
    CEO | Magnify.net/CurationNation.org | Steven Rosenbaum, author...


    Type Interactive, Solo
    Hashtag #sxsw #GetOverloaded
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992311


3:30pm

ASL: The Evolution and Future of Online Dating
    The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?

    Speakers
    Cultural Strategist | RAPP | Shon Mogharabi is a Dallas native...


    Type Interactive, Solo
    Hashtag #sxsw #datingtech
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14011


3:30pm

Social Media Sharecropping: Black Tech Adoption
    This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.

    Speakers
    Founder | Blogging While Brown LLC | Called “the Dean of Black...


    Type Interactive, Solo
    Hashtag #sxsw #Sharecrop
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100251


3:30pm

Storytelling for Entrepreneurs & Startups
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

    Speakers
    Chief Storyteller & Founder | LG Pictures | LG. Director. Producer...


    Type Interactive, Solo
    Hashtag #sxsw #startup
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11224


3:30pm

Teaching Touch: Tapworthy Touchscreen Design

3:30pm

The Bombastic Brilliance of "Black Twitter"
    "Black Twitter" has captured the imagination of the online world. In 2010, a Pew Research Study highlighted trends demonstrating Twitter usage was disproportionately Black and female. Next, journalists for Slate, The Huffington Post, Time, etc., began to explore and analyze the world of "Black Twitter" and kept getting most of it wrong. The fascination continues; but explorations into "what Black people are doing on Twitter" tend to get it wrong, most of the time. Like the innovation of Hip Hop, Black Twitter shows that despite the seeming universality of technology, people and culture matter. This session will demonstrate the "Black Twitter" phenomenon's intelligence, humor, unique language production, emoticons, hashtags, corrective narratives, cultural critique, organizing and entrepreneurial success, enhanced by fictive kin relationships that stun, amaze and inspire the world. Learn from an American / Africana Studies scholar, artist and activist writing a book on "Black Twitter.”

    Speakers
    Pres | Dr Goddess Arts Education & Management | Affectionately...


    Type Interactive, Solo
    Hashtag #sxsw #BlackTweet
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13848


3:30pm

The Secret Lives of the Brain

3:30pm

The World Turns to Ustream in Times of Crisis

3:30pm

Waste 2.0: 3 Ways Tech Is Making Waste a Resource
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways technology is making waste a resource. Topics discussed will include the use of new technologies to manage waste and resources like other parts of the organization are managed. Enabling technologies for more transparency and reporting to help to solve environmental problems and create a more efficient eco-system. We will also discuss how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.

    Speakers
    COO | RecycleMatch | Chad is the Co-Founder of RecycleMatch...


    Type Interactive, Solo
    Hashtag #sxsw #waste
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9777


3:30pm

We Made This, and It's Not an Ad
    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

    Speakers
    Dir of Creative Tech & Production | Duncan/Channon


    Type Interactive, Solo
    Hashtag #sxsw #wemadethis
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12751


5:00pm

A Crash Course in Becoming SuperBetter
    In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of a game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.

    Speakers
    CCO | SuperBetter


    Type Interactive, Solo
    Hashtag #sxsw #avantgame
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100349


5:00pm

Applying Behavior Design
    More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. Now it's time to understand how this is applied practically to our products and services. While understanding how powerful behavior design can influence people to be better, we will also discuss and illustrate how we design these products and services so that they serve the interest of customers, as well as meet business needs. As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply persuasive design responsibly.

    Speakers
    Lead Experience Designer | Adaptive Path | Chris is a lead experience...


    Type Interactive, Solo
    Hashtag #sxsw #behavior
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13438


5:00pm

Get Lit: Why Story Matters

5:00pm

Hammurabi, Horseshoes and Hookers in Social Media

5:00pm

Mining Diversity: Developing a Community of Color

5:00pm

Public Radio Is Media’s Future. You Heard It Right

5:00pm

Size Matters: Why Little Houses Are So Awesome

5:00pm

The Future of Work: Serial Monogamy

5:00pm

The Lean Startup: The Science of Entrepreneurship

    The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.



    Speakers
    Entrepreneur & Author | The Lean Startup


    Type Interactive, Solo
    Hashtag #sxsw #LeanStart
    Theme Featured Sessions
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP100170


5:00pm

Understanding Start-Up Equity and Compensation
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.

    Speakers
    Partner | 137 Ventures | Justin is the founder and managing partner...


    Type Interactive, Solo
    Hashtag #sxsw #equity
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10053


5:00pm

What’s ‘The Next Big Thing’ in Social Networking?
    Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

    Speakers
    Founder & CEO | Grindr LLC | Joel Simkhai is the Founder and...


    Type Interactive, Solo
    Hashtag #sxsw #blendr
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9528


5:00pm

Where Do Science Fiction and Science Fact Meet?
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.

    Speakers
    Director of Future Casting, Intel Corporation   | The future...


    Type Interactive, Solo
    Hashtag #sxsw #SciFiFact
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10471


 
 

9:30am

Android ≠ Android: Lessons Creating a JS Framework
    Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    JavaScript is indispensable for even moderate mobile web apps as only scripts enable user interaction and integrate on device capabilities like location, camera, onboard storage or database. But while the SDKs for Google™ Android™ or Apple™ iOS™ look like a single definition with the ability to adjust to different devices – reality is not that simple. The increasing importance of JavaScript adds a whole new layer of complexity to the yet excessive fragmentation in the mobile space.
    In this presentation Netbiscuits shows its experiences with developing high end – and still multi device – mobile web apps providing rich user experience. We constantly enhance our cloud software service to enable rich user experience for mobile web apps cross-platform. Many of our lessons learned during the research for our rich mobile UX framework will be shared in this session.
    Based on (code) examples attendees will get to learn about the power and limits of a framework, the pitfalls in architecture and design and the challenges of testing and QA in mobile. Furthermore, you will receive clear guidelines for deciding server- or client-side, which to use when.

    Speakers
    Dir, Prod Mgmt | Netbiscuits


    Type Interactive, Solo
    Hashtag #sxsw #CreateaJS
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9847


9:30am

Can You Tweet That? Social Media and the Law

9:30am

Datatainment: Soccer Sexes-Up Spreadsheets
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    We've had data visualisation. We've had data journalism. But there's a missing layer that sport has ignored. Only the most passionate of fanatical sporting statisticians can get joy from the data that accompanies the world's most popular sport. There must be a better way of telling the stories behind the stats. Soccer has as much data as any other sport and with an estimated 3.5 billion fans, it has more audience than anyone else. But entertaining that audience, rather than simply informing them, is where the challenge lies. Richard Ayers, the digital innovator at Manchester City FC, one of the world's top soccer clubs, will reveal where the club is going and explore the best examples in the game. He'll look at the pace of change in Soccer's stats as the top club's strive to engage a wider demographic and will assess parallels in F1 Grand Prix, the differences with North American sports and the impact of second-screen experiences.

    Speakers
    CEO | Seven League | Seven League is a new company focused on...


    Type Interactive, Solo
    Hashtag #sxsw #Soccer
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100375


9:30am

Envisioning a Better World Together at SXSW 2013

9:30am

Freefalling: Taking Your Startup to 100% Cloud

9:30am

Group Deals Are Killing Your Small Business

9:30am

Guerilla Marketing @ Your Library
    Getting Tech Savvy in rural Texas – a few of the students will join me as we present how we turned a closed, defunct, dirty library into the happening spot on campus - now including a gaming club, open mic night, library club, blogs, podcasts and more. In just three years, we've quadrupled usage numbers, encouraged all-community relations, appeared on the local news and radio, and engaged more students with technology than ever before – all at almost a tenth of the budget of the lowest performing schools in Texas (less than $2/student/book verses $16+).
    Specific grants, donors, community buy-in (Laura Bush Library Foundation, DonorsChoose.org, Project Hope, Fine Arts Department, Austin Lyric Opera) have pulled together and the students are more experienced, tech-savvy and ready to work for chances to go places and get things.
    We will showcase how we did it, what we used, and provide specific ideas about student use of tech at the rural level – and how to increase it.

    Speakers
    Library Media Teacher | Manor High School Library | In 1985...


    Type Interactive, Solo
    Hashtag #sxsw #GMLibrary
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9802


9:30am

I Used Data Analytics to Game Online Dating

9:30am

Rhapsody to Year 0: Music & Publishing Go Digital
    With book sales going digital much faster than music sales did, why is the publishing industry growing, and not imploding? How threatened are publishers & labels as content creators start developing audiences directly through iTunes and Kindles? What does this mean for independent writers & musicians? And do our deranged copyright laws benefit anyone but profiteering lawyers? Rob Reid’s talk will compare the online challenges faced by publishing vs. music. Rob founded Listen.com, which created Rhapsody – the first digital music service fully licensed by every major label. Rhapsody remains one of the largest online music services, and is owned by MTV and RealNetworks. Now an author, Rob’s in the thick of another industry’s digital transformation. Rob’s book Year Zero (published by Random House this July) addresses some of these issues. In it, aliens seek to erase the ruinous fines on their vast collections of pirated American music by destroying the Earth. Parts of it are made up.

    Speakers
    CEO | RipCam Media | Rob Reid is an author and a serial entrepreneur...


    Type Interactive, Solo
    Hashtag #sxsw #yearzero
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9680


11:00am

Apply the Lessons of Open Source to Any Business

11:00am

Best Practices: Native + Web Hybrid Mobile Apps

11:00am

Big Social Media Results at Small Organizations
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.

    Speakers
    Assoc Professor | University of Houston-Downtown


    Type Interactive, Solo
    Hashtag #sxsw #sm4orgs
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10593


11:00am

Clouds Here, Clouds There, Clouds Everywhere
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences of clouds and how to choose the best cloud computing infrastructure for your company. Josh will be joined by Reza Rassool, CTO of Music Mastermind, who will share with you how the company started and launched their music application on the cloud. Attend this session to get a view of why companies such as Music Mastermind, Zynga, EA, and Big Fish Games are all running on the cloud.

    Speakers
    VP of Business Dev | RightScale


    Type Interactive, Solo
    Hashtag #sxsw #rtscale
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100164


11:00am

Electric Car: Lessons Learned in a Global Movement

11:00am

Hacking YouTube: Science & Secrets of Viral Videos

    The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have received over 100 million views. I will share what I have learned about crafting a product message in the form of a viral video and maximizing video views. We'll analyze successful videos ranging from small hits (250k-500k views), medium hits (1M-5M views) and monster hits (10M+ views), breaking them down into the key “viral characteristics” that contributed to each video’s success. I will also discuss strategies for integrating product demos with these viral characteristics, and the trade-offs between including substantial product demos versus simple product placements. Finally, I will demonstrate how entrepreneurs on shoe-string budgets can employ these viral video strategies to gain widespread distribution for their products, by examining the adoption of my own product LaDiDa, which became a Top 10 Music iPhone App and has been used to create more than 20 million songs as a direct result of these viral video marketing techniques.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here



    Speakers
    Chief Prod Officer | Smule | Prerna Gupta is Chief Product Officer...


    Type Interactive, Solo
    Hashtag #sxsw #ViralVid
    Theme Branding and Marketing
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9250


11:00am

How Your Data Can Predict the Future
    Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of creativity, we are discovering surprising patterns of human behavior and by extension, a way to accurately predict our desires and our future. In fact, we can quantify movements, behaviors, desires, and moods on a scale that wasn’t possible before a series of advances in processing power, developments in psychology, the science of social networks and collaboration, and most importantly, access to data. As we have evolved from Web 1.0 to 4.0 – in this anticipatory era – what will we dream up next? Beyond addressability and ad relevance, marketing initiatives and product development, how else can businesses utilize these advances? In advertising, industry, & humanity, can we make the leap from inductive logic to intuition? Can we supplement our brain mechanics with these new tools to finally predict what makes us happy?

    Speakers
    VP Dir of Research & Analytics | Saatchi & Saatchi NY | Becky...


    Type Interactive, Solo
    Hashtag #sxsw #happydata
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12024


11:00am

HTML5 APIs Will Change the Web: And Your Designs
    HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

    Speakers
    Designer & Consultant | Jensimmons.com


    Type Interactive, Solo
    Hashtag #sxsw #html5apis
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11512


11:00am

NoSQL Databases: Breaking the Relational Headlock

11:00am

Rethinking How to Communicate Science
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.

    Speakers
    Pres | Chicago Justice Project | Laura serves as a senior vice...


    Type Interactive, Solo
    Hashtag #sxsw #RethinkSci
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12326


11:00am

Securing Your Data in a Target-Rich Environment
    Saturday March 10, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Each year, thousands of technophiles descend upon Austin, bringing Internet-connected laptops, phones and tablets with them, and most of them think very little about keeping their personal communications secure. Open wireless networks in the convention center – and in hotels, bars and coffee shops – offer a convenient way to keep in touch with home, but also leave any data that is transmitted over those networks open to snooping by malicious individuals. In this session, host of Revision3 podcast Hak.5 and regular contributor on the TWiT network, Darren Kitchen, will walk attendees through live demonstrations of many ways in which their personal data are vulnerable while connected to the Internet at SXSW, and the steps they can take to keep that data private and safe. The tips and information from this session will benefit those who attend not only while they are at SXSW, but any time they sit down at their own local coffee shop and open up their laptop to fire off some email.

    Speakers
    Producer & Host | Hak5 | Darren Kitchen is a self taught hacker...


    Type Interactive, Solo
    Hashtag #sxsw #hak5
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9041


11:00am

Startup Passion Smack-Down
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

    Speakers
    CEO | Ready Founder Services | John is founding partner of Ready...


    Type Interactive, Solo
    Hashtag #sxsw #Passion
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10014


11:00am

The Complexity Curve: How to Design for Simplicity

11:00am

The Power of Fear in Networked Publics

11:00am

Why We Are Losing the War for Talent

12:30pm

Brazilian Youth: Dreams, Activism, Hyperconnection

    The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.
    This session will present an overview of the main findings of the research.
    It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.
    It will provide an understanding of how the perspective they have of the main social institutions is changing and why.
    The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.
    The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

    Speakers
    Box1824 | Carla Mayumi is a Director of Innovation at Box 1824...


    Type Interactive, Solo
    Hashtag #sxsw #br_dream
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13264


12:30pm

Designing for Content Management Systems

12:30pm

Emotional Equations to Connect with Your Customers

    Chip Conley is the founder and was the CEO of America's second largest boutique hotel company. Initially, he thought he needed to be superhuman to be successful, but after two dozen years as CEO, he realized that he just needed to be a super human to create the habitat for success that arose at Joie de Vivre Hospitality. Using iconic psychology theories from Abraham Maslow (PEAK) and Viktor Frankl (Emotional Equations), Chip wrote a couple of best-selling books dedicated to helping business leaders understand how to be more emotionally intelligent in the workplace. Using a series of equations he's created with psychologist and mathematicians, Chip will help you understand the emotional building blocks that create anxiety, disappointment, joy, authenticity, and wisdom. Perfect for anyone wanting to understand themselves, their fellow employees, and their customers.

    Speakers
    Founder | Joie de Vivre Hospitality | CHIP CONLEY


    Type Interactive, Solo
    Hashtag #sxsw #Emotions
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100117


12:30pm

HTML5 and CSS3: Does Now Really Mean Now?
    The browser vendors love them! The browser fans and cutting edge designers are producing some really remarkable stuff, but what do HTML5 and CSS3 really mean for you, the pragmatic designer on the street? If you sidle up to one of those guys and whisper "but what about IE6 support", they are likely to slap you in the face, or run away with their hands clamped over their ears, yelling "la lala lala, I can't hear you." In this talk, Chris Mills will have a look at some of the new features of HTML5 and CSS3 - new semantics, video, media queries, rounded corners, web fonts, drop shadows and more. He will show real world examples, and then look at how they actually perform on those shady older browsers we are often called on to support. He will then look at strategies for providing support for those older browsers, including using JavaScript, fallbacks, and progressive enhancement.

    Speakers
    Web Evangelist & Dev Rels Editor | Opera Software | Chris Mills...


    Type Interactive, Solo
    Hashtag #sxsw #dnrmn
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10996


12:30pm

Investigating Social Mechanisms with Mobile Phones

12:30pm

Rebuilding LEGO
    In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to be a terrible year and 2004 was likely to be worse. The company had defaulted on its loans, was running out of cash, and might not survive.

    How did LEGO get in such trouble? In a word, innovation. LEGO’s managers had followed the advice of academics and consultants – advice that is still being given today – about how to manage innovation: head for blue ocean markets, practice creative disruption, build an innovation culture. That advice almost led LEGO to ruin.

    After verifying Knudstorp’s findings, the Board restructured the management team and appointed him CEO. Within two years, Knudstorp and his team had fundamentally redesigned how LEGO managed innovation, and built one of the most sophisticated innovation systems in the world. Today, LEGO is the most profitable and fastest growing company in the toy industry, with growth and profitability rates similar to Apple’s.

    The goal of this talk is tell the SXSW audience the LEGO story and the lessons they can learn from the company’s fall and rebirth

    Speakers
    The Wharton School | David Robertson joined the faculty of the...


    Type Interactive, Solo
    Hashtag #sxsw #LEGO
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14044


12:30pm

Richard Garriott’s Continuing Space Mission

12:30pm

The Great Library Swindle: Your Rights Are at Risk

12:30pm

Two Decades of Trajan in Movie Posters

12:30pm

When IT Says No: How to Create Fast Feature Flow

3:30pm

Build a Massive Peer Learning Community Online
    Peer 2 Peer University is a volunteer-supported open learning community. Together with Mozilla we started the "School of Webcraft" - a place where web developers learn hackers' habits, build up portfolios, and receive badges for their accomplishments. We are currently developing similar programmes for social innovators, in-service teachers, and data scientists. The goal of P2PU is to enable anyone to learn just about anything - by connecting individuals with each other and with existing educational content on the web. We are fans of the idea of the university, but the traditional education system has become too expensive, too focused on one-size-fits-all solutions, and is growing out of touch with the needs of many learners, employers and society. It is time for a bit of disruptive innovation. P2PU started as a crazy idea a little over 2 years ago, and has grown into a registered non-profit organization with staff in three countries, users in over 100 countries, and partnerships with industry leaders and some of the leading traditional universities of the world. In this session, we would like to share our experiences and discuss what the open future of education will look like.

    Speakers
    Exec Dir | P2PU


    Type Interactive, Solo
    Hashtag #sxsw #P2PU
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100118


3:30pm

Catch Me If You Can: Frank Abagnale 10 Years Later
    Frank Abagnale’s rare expertise began more than 40 years ago when he was known as one of the world's most famous confidence men. Between the ages of 16 and 21, he successfully posed as an airline pilot, an attorney, a college professor and a pediatrician, in addition to cashing $2.5 million in fraudulent checks in every state and 26 foreign countries. Apprehended by the French police when he was 21 years old, he served time in the French, Swedish and U. S. prison systems. After five years he was released on the condition that he would help the federal government, without remuneration, by teaching and assisting federal law enforcement agencies. Frank has now been associated with the FBI for over 35 years. More than 14,000 financial institutions, corporations and law enforcement agencies use his fraud prevention programs.

    Speakers
    Owner | Abagnale Associates | Frank W. Abagnale is one of the...


    Type Interactive, Solo
    Hashtag #sxsw #CatchFrank
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13928


3:30pm

Crowdsourcing Science

3:30pm

CSS for Grown Ups: Maturing Best Practices

3:30pm

Does Your Product Have a Plot?

3:30pm

FOMO: How Can Brands Tap into Fears of Missing Out

3:30pm

Is That Your Final Offer? Mobile Dynamic Pricing
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.

    Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.

    Speakers
    CEO, Co-founder | Loopt Inc | Sam Altman is co-founder and CEO...


    Type Interactive, Solo
    Hashtag #sxsw #finaloffer
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9792


3:30pm

Read/Write Library: Mapping a City Through Media
    Read/Write Library is a replicable project that uses local media to examine a region’s creative, political and intellectual interdependencies, creating a visible network of primary sources. We hope to make it available as an open source technical and theoretical template for other cities, borrowing models from library science, urban planning and social networks. Non-professional content receives more respect than in any previous era. By developing contextual and social features within a catalog, we can direct this sentiment at media that wasn’t valued in the cultural climate of its day. Using relative tags and non-hierarchical subject and keyword combinations helps hyperlocal or alternative perspectives compete in search engines alongside dominant historical records and fill in massive blindspots, and each entry is mapped and treated as a social object where users can share stories of the forgotten, marginalized or even still-active communities connected to these publications.

    Speakers
    Exec Dir | Read/Write Library


    Type Interactive, Solo
    Hashtag #sxsw #rwlibrary
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13252


3:30pm

Securing the Cloud: What's Your Cloud Entry Point?

3:30pm

Social Media Cures Cancer and Speaks for Survivors

3:30pm

The Secret Lives of Links

3:30pm

The Visual Interface Is Now Your Brand

    Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount importance to any company wishing to grow their customer base or loyalty. At the center of this change sits the user experience, which has become a huge influence in how customers perceive a company's brand. Traditional marketing principles and practices aren’t effective in software. So how do you create an experience that is usable, desirable, and still stands out? Myers, an interface and brand specialist in design, marketing, and development for 16 years, will highlight the differences of software from other forms of media, you’ll gain insight for creating a truly unique experience that guides executives and teams, and can influence your company’s culture. You’ll learn new techniques such as defining the ideal experience, exploring first impressions with visual language studies, and designing signature interactions. These techniques build a memorable experience that’s hard for your competitors to mimic and your customers will fall in love with.

    Speakers
    Managing Dir, Visual Design & Branding | Cooper | Nick Myers...


    Type Interactive, Solo
    Hashtag #sxsw #visuibrand
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11900


3:30pm

Why Cleanweb Will Beat Cleantech
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Most people think new technologies like solar and biofuels are the answer to crises in climate, energy, and food.What if the most leveraged way to solve these problems was infotech? This is the provocative idea of the "Cleanweb," which is the application of information technology to resource constraints. I have been involved in cleantech as an investor since 2002 (Nanosolar, Solazyme, Zeachem) and was an internet pioneer starting in 1994 (America Online, Brightmail, Linkedin, Zynga).I will explain how companies like AirBnB, Zipcar, Mosaic and others are already improving efficiency and reducing the need for fossil fuels, water, food, land, and other resources. I'll explore the scale required to impact climate and oil security and why traditional cleantech hasn't solve these problems yet. I will also identify new opportunities to create major new cleanweb companies and opportunities for corporations to leverage cleanweb for their products and services.

    Speakers
    CEO | Sidecar | Sunil guides Sidecar’s vision and values. He...


    Type Interactive, Solo
    Hashtag #sxsw #cleanweb
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12747


5:00pm

Abundance: The Future Is Better Than You Think
    Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. Diamandis will address how progress in artificial intelligence, robotics, infinite computing, ubiquitous broadband networks, digital manufacturing, nanomaterials, synthetic biology, and many other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous two hundred years. We will soon have the ability to meet and exceed the basic needs of every man, woman, and child on the planet. Abundance for all is within our grasp. Diamandis explores how four emerging forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems.

    Speakers
    Chairman/CEO | X PRIZE Foundation | Brief Biographical Sketch...


    Type Interactive, Solo
    Hashtag #sxsw #Abundance
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100360


5:00pm

Games 4 Change: Great Power, Great Responsibility

5:00pm

Get the Look: Use @Font-Face + CSS3 Like the Stars
    A rounded sans-serif with a letterpress look? A chunky slab serif in three-dimensional perspective? Grungy, patterned, or even blurred text? These effects (and more) used to be the domain of print designers or gigantic, inflexible PNG images. But no more! Using CSS3 and @font-face, I’ll show you how to get these looks with live demonstrations and discussion.With growing support for @font-face and CSS3 in all of the mainstream browsers, advanced typographic and visual effects are now possible on the web. Even better, the text remains SEO friendly and easily editable and translatable as well.In this session, we’ll take a look at some well-known (and little-known) examples of great typographic and visual style from print and online. We’ll delve into the typographic origins of these looks to help us understand why they work, and we’ll explore exactly how you can use web standards to get the same look on your site.

    Speakers
    Web Dev | Adobe Typekit | Sean is an engineer and web developer...


    Type Interactive, Solo
    Hashtag #sxsw #SexyType
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9682


5:00pm

How Digital Maps Navigate the Human Condition

5:00pm

Mobile Games: The Secret Sauce Is Social
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

    Speakers
    VP, Prod | GREE International | Eiji Araki joined GREE in August...


    Type Interactive, Solo
    Hashtag #sxsw #GREE
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9187


5:00pm

Paper or Plastic? Social Media Can Restore Earth
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )

    Effective storytelling is at the center of all transformation strategies. As society continues to access and rely upon the web and mobility for social, economic and environmental information it becomes clear that the need to manage rapid growth and innovation in a meaningful, transparent manner is essential. In this talk that explores interactive design innovation through biomimicry, Michael Dungan shares 9 lessons of the honeybee in 9 minutes. Participants experience firsthand how the technology start-up BeeDance is applying these lessons and others natural principles to promote wise action online and in the community. Learn how effective social media techniques are being utilized to create authentic change in the manufacturing and professional services sector. Why biomimicry? Because nature is a great learning institution and honeybees are esteemed faculty members.

    Speakers
    Pres/CEO | BeeDance | Michael Dungan’s work is dedicated to...


    Type Interactive, Solo
    Hashtag #sxsw #Restore
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10261


5:00pm

Rethinking Gaming Addiction in Psychotherapy
    Ninety-seven percent of all adolescents in the US play video games, & more than half of the adults in this country play video games regardless of their race or income. The military has discovered that video games decrease symptoms of PTSD in veterans, & with the advent of the iPhone, mobile technology is making social media more prevalent than ever. Despite these numbers, psychotherapists & other healthcare providers are reluctant & uncertain how or when to integrate technology into their work. When gaming or technology is mentioned at all, it is only as an addiction or liability, never as a powerful innovation. This is in part due to an age-old mistrust & disdain of technology which has its roots in issues of class & psychology. But despite this, psychotherapy has passed the point where learning about technology is negotiable. This workshop aims to critique the idea of gaming as addiction & further, discuss how understanding and using video games may improve therapeutic outcomes.

    Speakers
    Psychotherapist | Mike Langlois MSW LICSW


    Type Interactive, Solo
    Hashtag #sxsw #mindgames
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100105


5:00pm

Social Discovery and the New Startup Scene
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.

    Speakers
    Cofounder and CEO | Glancee | Andrea Vaccari is the Cofounder...


    Type Interactive, Solo
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP992494


5:00pm

The Dark Side of Social Networks: Malware & Fraud
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The popularity of Twitter and Facebook make them attractive targets for attackers. The viral features and open APIs make it an efficient medium for attackers. In this talk, we discuss the scale and history of malicious activity on Twitter and Facebook. Based on a comprehensive research study, we demonstrate how attackers respond rapidly to the large increases of users driven by celebrity attention. We highlight popular attack techniques across trending topics, URL shorteners, fake accounts, photo tagging, and fake apps. We show how malware has been designed to steal social network credentials and use them to carry out automated attacks. In order to safeguard the future and usefulness of these platforms, the community and industry must combat these threats and control this malicious activity. We explore ways to safeguard individual users and brands. We also suggest approaches that social network providers should take to improve the security of their networks. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Chief Research Officer | Barracuda Networks | Dr. Paul Judge...


    Type Interactive, Solo
    Hashtag #sxsw #snwsec
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13016


5:00pm

The View from Inside Rainn Wilson's Brainstem
    The brainchild of actor Rainn Wilson (Dwight from NBC's The Office), SoulPancake is a movement to "Chew on Life's Big Questions" and tackle art, philosophy, creativity, and spirituality across multiple platforms. SoulPancake offers thought-provoking content and creative engagement opportunities to help people explore what it means to be human. Now, with more than 1 million page views a month, SoulPancake's website has crossed over into multiple platforms, from print to television to video and "real world" interactions. Wilson will offer the audience a thoughtful, funny look at how art and creativity can be explored in all forms of media. He'll share some of the challenges of building an online community; developing creative content; and the interactivity and social networking that fuels it all. Please note: Rainn will not be serving pancakes, but he does encourage the audience to bring and enjoy their own stacks of flapjacks.

    Speakers
    Founder | SoulPancake | Rainn Wilson is a writer and an actor...


    Type Interactive, Solo
    Hashtag #sxsw #rainn
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100248


5:00pm

The Wars of Tech

5:00pm

When Goliath Tries to Steal Your Lunch Money

5:00pm

A Carlin Home Companion
    Through storytelling, classic video footage, and family memorabilia, Kelly Carlin, the only child of iconoclastic comedian George Carlin, chronicles over forty years of her life with her famous father. Kelly, host of Waking from the American Dream podcast, author, and well respected storyteller, reveals what it was like to be swept up into the life and career of her father from his early days as a straight comic through his transformation into a counter culture hero and social commentator to the very last days of his life. Join us for this funny, poignant and honest look at the man who not only redefined 20th century comedy, but inspired generations of comedy fans with such classic routines as Hippie Dippie Weatherman, Class Clown, The Seven Dirty Words, A Place for Your Stuff, and Modern Man.

    Speakers
    Performer | A Carlin Home Companion | Kelly is currently busy...


    Type Interactive, Solo
    Hashtag #sxsw #Carlin
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100169


 
 

9:30am

Excessive Enhancement: JavaScript's Dark Side

9:30am

Fixing Broke(n) Governments Through Serious Games
    Sunday March 11, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)

    It’s no secret. Local, state and federal governments face budget shortfalls, spending cuts and reduced service—in a political climate that favors gridlock. Serious games have emerged as a viable approach to budgeting that is both participatory and scalable. In this session, we’ll discuss why serious games are a particularly good tool for budgeting and their advantages over alternatives such as deliberative democracy, participatory budgeting, or majority voting through polls. Participants will learn to conduct in-person and online games built specifically for resolving multi-scalar budget problems. These models are based on Budget Games, which we designed and played in San Jose, CA, on Jan. 29, 2011 in which more than 100 community leaders collaboratively re-crafted the city’s proposed budget. Because the game revealed real consensus, San Jose officials were able to act on the game’s results with more confidence than traditional polling.

    Speakers
    CEO | The Innovation Games Company | Luke Hohmann is the founder...


    Type Interactive, Solo
    Hashtag #sxsw #innovgames
    Theme Government and Global Issues
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11948


9:30am

Killer App Design with Javascript and HTML 5

9:30am

The Hispanic Persona Project
    The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

    Speakers
    Pres | Sensis | Jose Villa is the founder and President of Sensis...


    Type Interactive, Solo
    Hashtag #sxsw #hispersona
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10544


9:30am

The Potion for Motion: Interactive Interfaces/Apps

    Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

    Speakers
    Founder, CEO & Chairman | Hillcrest Labs | Daniel S. Simpkins...


    Type Interactive, Solo
    Hashtag #sxsw #Potn4Motn
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8501


9:30am

The Social Network for Computers
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    In today's connected world, we humans are always on, always ready to switch to the next task at hand -- and *in* hand, on a multitude of powerful devices. Soon there will be up to a trillion connected devices on the Internet. To power the resulting massive computational need, our entire computer infrastructure is being redesigned. Moore's Law is not enough anymore. The requirements of new media on a global scale can only be supported by a powerful "Social Network for Computers" -- aka the Cloud. Through the cloud, servers quickly switch from one task to another, making efficient use of idle compute, storage and networking resources. Cloud computing is "fungible" - dynamically expanding and contracting to meet the world's compute load, and it is the only way to serve the growing Internet.

    Speakers
    CEO | Eucalyptus | Marten Mickos is CEO of Eucalyptus Systems...


    Type Interactive, Solo
    Hashtag #sxsw #SocNetComp
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10934


11:00am

Big Data for Everyman: Help Liberate the Data Serf
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    WTF is Big Data & Why Should I Care?Love that smartphone? Navigate with your GPS? Tweeting about this session? Everything other than brushing your teeth has is generating data. Every action we do generates data & a record of that action. According to a recent study by McKinsey, 15 out of 17 industry sectors in the US have more data stored per company than the Library of Congress. The sheer volume of data, driven by new devices & disparate data sources, requires a shift in how to capture & analyze information. If you could mine data generated by your audience, what questions might you ask? Improving your perspective on what users are doing or how they're interacting with you can yield some amazing returns. Analyzing big data can be as easy as surfing the web. We'll show some cool ways to ask questions, in realtime, to some fun data sources & get amazing answers. See how to turn data into information, information to knowledge & knowledge to action.

    Speakers
    CTO and co-founder | Splunk


    Type Interactive, Solo
    Hashtag #sxsw #splunk
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10260


11:00am

Culture Networks and the Codes That Drive Them

11:00am

Cultures of Basketball: Sports in Higher Education
    Sunday March 11, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    In this presentation, I will share the story of a groundbreaking pedagogical experiment that quickly gained national and international attention: teaching “Cultures of Basketball” at the University of Michigan. Inspired by my lifelong love of the game and informed by my scholarly interests in the role that stories, particularly informal stories, play in shaping our daily lives at the individual and collective level, “Cultures of Basketball” quickly surpassed my wildest expectations. Its appearance in university course listings provoked hundreds of student e-mails begging for one of the 24 spots in the course. The impromptu course diary I posted on my blog drew the attention of local newspapers, ESPN.com and other major online venues in this country and abroad, as well as hundreds of readers per day. Finally, the in-class experience provided challenges unlike any I’d faced in my 20 years of university teaching: negotiating the balance between formality and informality, emotional experience and intellectual inquiry, student and student-athlete (students included 8 members of Michigan’s men’s basketball team), the freedom to openly explore uncharted pedagogical ground and the imperatives of academic integrity, all while making my first foray into blogging and micro-blogging social media.

    Speakers
    Assoc Professor | University of Michigan Masters | I teach literature...


    Type Interactive, Solo
    Hashtag #sxsw #basketball
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13938


11:00am

Fast CSS: How Browsers Lay Out Web Pages

11:00am

How Digital Softened Brazil's Iron Lady

11:00am

Open Source Government, Enterprise and Innovation

11:00am

Tapping Into America's Secret Sauce: Entrepreneurs
    During this session, Steve Case, one of America’s most iconic entrepreneurs, and Tim O’Shaughnessy, CEO and co-founder of LivingSocial, will explore the role entrepreneurship plays in launching some of the world’s fastest growing businesses. As LivingSocial’s first investor, Steve (and his investment firm, Revolution) was one of the earliest believers in the transformative power of local commerce. Tim will share his experience working with early investors and building one of today’s most promising new companies, as well as his vision for how LivingSocial is poised to bring local commerce to a new level. And looking more broadly, Steve will talk about his efforts to support entrepreneurs through his investments at Revolution, as chair of the Startup America Partnership and a member of the President’, and what we can all do to tap into “America’s secret sauce” to ensure that the US continues to be a leader in innovation and growth.

    Speakers
    Chairman & CEO | Revolution Ventures

    CEO | LivingSocial | Tim serves as Chief Executive Officer and...


    Type Interactive, Solo
    Hashtag #sxsw #USASauce
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100351


11:00am

Unpacking the Myth of the Intuitive
    Marketing from Apple, Nintendo, and other companies focuses on the promise of an intuitive interface, but what does that really mean and how is it achieved? Over the last few decades we've seen QWERTY keyboards give way to an incredible diversity of interfaces: mice, trackpads, motion wands, voice-based interfaces, cameras, touch screens, and even real instruments. These devices are regarded as increasingly "natural" or "intuitive", but this marketing-speak is ill-defined, unactionable, and potentially insulting to users; if they don't get it, are they "unnatural" or stupid? In this talk, I will explore the concept of the intuitive, using case studies from Engelbart's early work on computer-human interaction, Miyamoto's work for the NES and the Wii, and my own work at Harmonix on Rock Band and Dance Central. I will ultimately arrive at a new set of goals for interfaces.

    Speakers
    Creative Designer | Harmonix Music Systems | Matt Boch is a Project...


    Type Interactive, Solo
    Hashtag #sxsw #IntuitMyth
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13723


11:00am

WEF to SXSW: The Global Cloud Revolution

11:00am

Digital Sport: Know More, Do More

12:30pm

Brands: The Cost of Being Human

12:30pm

Computation and Its Impact on the Future

12:30pm

Creating Responsive HTML5 Touch Interfaces
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

    Speakers
    Sr Software Engineer | Flickr | Stephen is a Senior Frontend...


    Type Interactive, Solo
    Hashtag #sxsw #htmltouch
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11462


12:30pm

Customers Are Irrational: Stop Fighting It
    Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. Why do people love inanimate objects like smartphones? Why do people cry when they see an artist’s work? People are irrational.Who are your customers? Irrational people. So why then do organizations design rational experiences? Emotions comprise more than half the typical customer experience. With the immediacy of information and social media, you must embrace that irrationality and use it to your advantage by building a deliberate experience. Effectively managing and engaging subconsciously with these irrational customers is essential.Join international bestselling customer experience author Colin Shaw as he presents new psychological research that reveals examples of irrationality, the mistakes organizations are making today, and how you can embrace irrationality and build an emotionally engaging experiences.

    Speakers
    CEO, Founder | Beyond Philosophy | Colin Shaw is a successful...


    Type Interactive, Solo
    Hashtag #sxsw #BeyPhil
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9224


12:30pm

High On Line: Applying Psychology to Web Design

12:30pm

Light Field: Turning Light into Living Pictures

12:30pm

Mixel: Art, Tablets and the Creator Economy

12:30pm

Online Sports and the Internet's Meaning Machine
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Ron Prince went from being a disgraced former Kansas State head football coach to being the internet's first job candidate for everything from coaching vacancies to the Presidency of Libya. How did this happen? Via the chaotic and boundlessly enthusiastic meme-building of the sporting internet, the ever-expanding space that has surpassed ESPN as the primary destination for sports fans who want something more than a box score and canned television commentary to feed their bottomless appetite. Spencer Hall of SBNation.com and EDSBS.com will outline the basic growth of the online sports community from its origins in message board and single author blogs to its current configuration of content farms, networks, independent sites, and Twitter feeds. The discussion will trace the current trajectories of online sports communities, follow the money to see what's attracting investors' dollars, and make a few guesses about where it's all headed. There will also be at least one hundred photoshopped pictures of athletes doing silly things, so if the rest disappoints you the pictures definitely will not.

    Speakers
    Editorial Dir | Vox Media/SB Nation | Spencer Hall is the Editorial...


    Type Interactive, Solo
    Hashtag #sxsw #kingdom
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100134


12:30pm

Optimism: The Ultimate Revolutionary Act

12:30pm

Successful Onboarding: Ship Code, See Bathroom

12:30pm

Turning Slacktivism into Online Activism

12:30pm

Why Location Matters for Your Personal Data
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Where is your data? It’s a simple question, yet it’s maddeningly hard to answer in the era of cloud computing. Everything from family photos to bank transactions seem to be floating around in ether, yet they are inevitably stored somewhere. And even though you may not know it, that data is serviced and hosted by multiple subcontractors you’ve never heard of--it may not even be in the same country as you are. This data can be subject to a vast array of contractual agreements, as well as overlapping jurisdictions and regulations. And sometimes, it gets messy and confusing enough to end up in court. Likewise, the integration with cloud services that is common on most smartphones and tablets is outpacing the law, raising questions that have only fuzzy legal precedent.This session is intended to be a discussion about the topic with and amongst the audience, so I’ll give a presentation based on my reporting on the topic, then open up the subject to attendees for conversation and comments.

    Speakers
    Sr Tech Editor | Popular Mechanics | Glenn Derene is the senior...


    Type Interactive, Solo
    Hashtag #sxsw #wheredata
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8757


3:30pm

Design. Build. Transform.

3:30pm

Encouraging Innovation and Empowering Entrepreneurs

3:30pm

How to Be an Idea Factory

3:30pm

Liberating Data with Interactive Charts

3:30pm

The Moral Psychology and Big Data Singularity
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Moral psychology and data analysis will eventually converge because successful organizations no longer serve physical, but psychological needs. This presentation will show how, in an age where consumption is about values (e.g. Whole Foods) and happiness (e.g. Zappos) rather than survival, moral psychology is essential knowledge for any organization. Leveraging our work at YourMorals.org, I will present research showing: 1) why emotional profiles are more important than demographic profiles, 2) how social networks form from moral agreement, and 3) why the ideological identification of employees and customers is important knowledge. Organizations will both use and contribute to the world's knowledge of moral psychology. Leveraging my dual experience as a data scientist for Ranker.com and as a moral psychologist at USC, I will illustrate how you can use recent moral psychology research to better help your customers and employees understand and live up to their values.

    Speakers
    Founder/Data Scientist | YourMorals.org & Ranker.com | I am a...


    Type Interactive, Solo
    Hashtag #sxsw #moralpsych
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8965


3:30pm

The Payment Revolution is Coming: Welcome to Interchange Zero
    When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.

    Speakers
    CEO | SCVNGR+LevelUp


    Type Interactive, Solo
    Hashtag #sxsw #interchangezero
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100035


3:30pm

The Smart Grid Is Inseparable from the Internet
    America's electric power grid hasn't changed much since the days of Thomas Edison and George Westinghouse. Everything else has. Imminent local and global challenges from climate change to global competition make today’s approaches to planning, operating and managing the electric grid obsolete. Only the best combination of electronics, telecommunications and information technologies will ensure that consumers receive acceptable reliability, economy, sustainability, safety and customer service. The public Internet is the obvious only foundation for the new Smart Grid, but most electric utilities have yet to understand or embrace this. For this reason it’s likely that non-utility entities will have a central role in advancing the Smart Grid. Learn why a Smart Grid is essential for our future, what it’s key components are, and why electric utilities have such a hard time moving it forward. See how the Smart Grid will have to be an “e-grid” . . . or maybe the iGrid? . . . and maybe largely independent of today's incumbent electric utilities.

    Speakers
    VP Mktg & Business Dev | Milsoft Utility Solutions Inc | Steve...


    Type Interactive, Solo
    Hashtag #sxsw #smartgrid
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9159


3:30pm

The UnCollege: Learning Outside University
    Since 1980, the cost of college has risen more than 350% and the average student has more than $25,000 in debt. It used to be that each year of college correlated to an significant increase in lifetime earnings, but 44.4% of college graduates under the age of twenty-five are unemployed or working jobs that don’t require their degree. College teaches us conformity rather than innovation, rather than learning, and theory rather than application. Imagine if the millions of kids sitting in class started their own companies, their own causes, their own initiatives. Imagine if we approached learning in small groups like the French Salons, gathering to discuss, challenge, and support each other in changing the world. This may sound crazy, but I’m an unschooler. While my peers went to school, I started businesses, helped build a library, worked on political campaigns, lived in France, found mentors, and worked at a start-up. College isn't the only path to success.

    Speakers
    Chief Educational Deviant | UnCollege


    Type Interactive, Solo
    Hashtag #sxsw #uncollege
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10061


3:30pm

Using Big Data Takes Machines & Humans
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)

    Using Big Data Takes Machines & Humans Man vs. machine – usually, good (man) versus evil (machine) – has long been the stuff of scary science fiction. And now as machines master more advanced processes, the prospect that thinking machines will outperform and ultimately replace thinking humans becomes more real and threatening. Example: IBM’s Watson, an advanced AI machine that’s squared off against Jeopardy’s best human contestants and won.But Arnab Gupta, CEO of Big Data analytics firm Opera Solutions, believes “humans vs. machines” is the wrong construct. Humans PLUS machines is far more powerful. Marrying machines’ ability to discern patterns in Big Data with humans’ ability to derive meaning from this output enables far better decisions. It’s the next wave in productivity.How to accomplish this, when machines and people speak different languages and “think” differently? At SXSW, Arnab will explore the power of “machine + humans” and discuss ways to create collaboration.

    Speakers
    CEO/Founder | Opera Solutions


    Type Interactive, Solo
    Hashtag #sxsw #manmachine
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13131


3:30pm

Video Games: The Supreme Court and What’s Next
    The video game industry faces a transformative moment in its history. A recent landmark victory before the Supreme Court in the case of Brown v. EMA/ESA affirmed that free speech protections apply every bit as much to video games as they do to other forms of creative expression, and underscored the constitutional protections afforded to video games, developers and industry artists. Video games have also become a mass medium with widespread appeal for people of all ages, and increasingly influence areas of daily life such as education, health and the workplace. In this session, Entertainment Software Association President and CEO Michael Gallagher will discuss what the Supreme Court decision means for video games and artistic expression, and what is next for this innovative and ever-evolving industry.

    Speakers
    Pres & CEO | Entertainment Software Association


    Type Interactive, Solo
    Hashtag #sxsw #BrownvEMA
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12158


3:30pm

White Space: Shaping Nothing for Clean Design

    Get a copy of David Kadavy's best-selling book, Design for Hackers: Reverse-Engineering Beauty. RSVP here on sched.org before March 9th, and come to the talk to see if you've been selected. David will announce winners at the end of his talk. The more people who RSVP, the more books he'll give away, so don't be afraid to tell your friends.

    There is little compliment for a design greater than saying that it "looks clean." But clean design is much more than just a look. To make a clean design, you have to know how to communicate clearly by using white space wisely. In this solo presentation, David Kadavy, author of the #18 Amazon best-seller "Design for Hackers: Reverse-Engineering Beauty," breaks down the invisible forces that shape white space and make a design look "clean." Using fascinating examples that have explained mysteries such as "Why You Hate Comic Sans," Mr. Kadavy illuminates how geometry, typography, and the grid all work together to shape white space, communicate clearly, and create clean design.



    Speakers
    Pres | Kadavy Inc | David Kadavy is author of "Design for Hackers...


    Type Interactive, Solo
    Hashtag #sxsw #white
    Theme Design and Development
    Level Intermediate
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_IAP9374


5:00pm

#NoFailWhale: Tweet More, Drop Out Less
    Join Rey for an engaging, lively, beat-box-a-licious discussion about how the college classroom can be transformed into an engaging, collaborative learning community with the help of Twitter. Last year at SxSWi, Rey presented research to show that using Twitter can help increase student engagement and improve grades. This year, he’s back with fresh and compelling data to show that Twitter can not only be used to engage students, but improve understanding of course content and reduce the college dropout rate after the first year. Rey will summarize analyses of qualitative data describing how students interact on Twitter and what this means for the learning process; he’ll also provide quantitative data to explain how Twitter use affects acquisition of course content, engagement and persistence. In addition to presenting these results, Rey will discuss specific applications of Twitter technology higher education professionals can utilize to maximize educational good.

    Speakers
    Professor, Academic Dev &Counseling | Lock Haven University...

    Professor, Academic Dev &Counseling | Lock Haven University...


    Type Interactive, Solo
    Hashtag #sxsw #NoFWhale
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8927


5:00pm

Data Mining Music

5:00pm

Memoirs of a Data Security Street Fighter

5:00pm

Network Effect: Building a Business Around Sharing

5:00pm

Reinventing the Graphic Novel for the iPad

5:00pm

Successful Journalism Startups: Global Lessons
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    More and more journalists are either facing layoffs or zero-job market around the world. Some of them take their passion online and start their own publications. Research project "Sustainable Business Models for Journalism" has interviewed these brave journos that have actually made the move to entrepreneurship _and_ are making living out of it. 30 very different cases from around the world - from international success stories (ArsTechnica) to small hyperlocal sites serving just 10.000 strong communities (DavidsonNews). What are the key elements for sustainability and how they are building a whole new ecosystem of news? The future of journalism is not built on grants, 401k's or VC funding. It's built on single individuals that are not afraid of long hours and wearing multiple hats.

    Speakers
    Sr Research Fellow | University of Tampere/USC Annenberg | Recovering...


    Type Interactive, Solo
    Hashtag #sxsw #submojour
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100116


5:00pm

The Infinite Resource: Growth on a Finite Planet

6:30pm

PostSecret + BLUEBRAIN: A Multimedia Presentation
 
 

9:30am

Explorations in Corporate Zoology

9:30am

The Systematic Undoing of Copyright Trolls
    Lawyers who file mass copyright suits against defenseless persons who copied from copyrighted text for the most innocent of reasons, such as to disclose an illicit practice, or to criticize or endorse an idea, are called copyright trolls. It is purely a profit-making venture. They count on the considerable cost of a legal defense, and the statutory maximum of $150,000, to extort thousands of dollars in settlement from each of their victims. Their aggregate demands in some cases have exceeded a billion dollars.
    The most effective means of dealing with copyright trolls is to treat them like vermin. For example, because these cases are filed in volume, there is little attention to detail, and misstatements are frequent. These misstatements may occur in statutory representations under the Digital Millennium Copyright Act, or in sworn affidavits. They are perjurious, and the troll and/or his client can accurately be characterized as a perjuror to the Federal District Court. Attorney.
    This program will discuss tactics for dealing with copyright trolls, and available defenses to their attacks.

    Speakers
    Pres | Trial & Technology Law Group


    Type Interactive, Solo
    Hashtag #sxsw #UndoTrolls
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14024


9:30am

World Domination: New Media for Global Events

11:00am

Free Coffee, Bad Apples & the Future of Currency

11:00am

How Mexico’s Drug Traffickers Harness Social Media
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)

    Mexico’s Drug Trafficking Organizations (DTOs) use various types of social media to influence and manipulate public opinion. At the most basic level, DTOs regularly post videos to Youtube of interrogations, beheadings and dismemberments of rival gang members, to intimidate other groups and the public. Myspace is another soft influence tool; profiles abound that glorify the narco-life, including photos of fast cars, blinged-out weapons, and scantily-clad women. Narco-ballads, increasingly banned on Mexican airwaves, are also available on Myspace. Blog del Narco and parrot sites provide direct interaction between DTOs and the public. These sites anonymously post images of DTO communications hung on freeway overpasses or pinned to victims’ bodies, delivering threats to rival gangs, politicians, and police, and seeking the public’s favor. Citizens once used Twitter to warn of violence along routes to work and school. Now, DTOs pose as concerned citizens and to encourage the online citizen watch to help them locate rival gangs and law enforcement. DTOs use smart-phone applications to communicate, and to navigate the border region without law enforcement detection.

    Speakers
    Analyst/Trainer | Plessas Experts Network Inc | Shauna Dillavou...


    Type Interactive, Solo
    Hashtag #sxsw #dtos&sm
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13110


11:00am

Invention & Inspiration: Building a Better World
    Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking medical technologies that benefit lives around the world; from drug pumps to revolutionary wheelchairs, to the “Luke” robotic arm and pioneering inventions in energy and water. In this session, Dean will provide an inside view into the innovations that have driven his success. You'll also learn about FIRST – Dean’s global program designed to experientially engage and inspire the next generation of young technology innovators. Finally, Dean will discuss the responsibilities and opportunities that exist for innovators in all fields (developers, designers, engineers, technologists, inventors and business leaders) to use their gifts to benefit mankind. Sponsored by IEEE.

    Speakers
    CEO | FIRST/DEKA Research & Development Corporation | Dean Kamen...


    Type Interactive, Solo
    Hashtag #sxsw #dkamen
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100629


11:00am

Language of Mutilation: Grammar for Ads & Life
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Grammar is like K-Y Jelly — when used correctly, everyone benefits. But copywriters and art directors find equal pleasure wreaking grammatical havoc, the results of which Strunk and White deemed “the mutilation of language” back in 1918. They’d likely cringe at Honda Civic’s tagline “To Each Their Own.” (Do you know why?) And sometimes there are good reasons to disregard the evolving commandments of English language construction, like how pronouns must agree with their antecedents, especially when following the “rules” will turn off your reader. But even in 2012, some things should be right every time. Who the hell are Strunk and White? And what are these things we should get right? Come find out. We’ll talk about where these “rules” came from, the assumptions made about those who appear not to follow them and a few grammar basics. Punctuation isn’t so boring if you think about quotation marks as little hugs, ravishing commas and periods. It’s almost hot, in a syntactic kind of way.

    Speakers
    Editor | McKinney | I’ve worked as an editor since 2004, now...


    Type Interactive, Solo
    Hashtag #sxsw #grammar
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12181


11:00am

Net Smart: How to Thrive Online

12:30pm

Being Considered Obsolete Is Awesome

12:30pm

Co-Opting Black Market Innovation

12:30pm

Designing Creative Online Communities for Kids

12:30pm

Europe Is Different, so Adapt Your Strategy!

12:30pm

Have Latin American Media Become Social?
    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    Speakers
    Exec Editor | Mundo Contact | Valdir Ugalde is currently part...


    Type Interactive, Solo
    Hashtag #sxsw #LatAmerSoc
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13148


12:30pm

Mixed-Reality Gaming: Evolution in Entertainment

12:30pm

Star Trek and Social Media

12:30pm

The Psychology and Interfaces of Social Design

1:00pm

Thiel Fellowship: Challenging Current Paradigms

3:30pm

A Tale of Two City Hackathons

3:30pm

Content As a Means for Social Change

3:30pm

Humanizing B2B Brands with Video & Comedy

3:30pm

Knitting a Long Tail in Niche Publishing

3:30pm

Motivating Employees: Gamification at Work
    Monday March 12, 2012 3:30pm - 4:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    The research has shown that employees (and people in general) are motivated by autonomy, mastery, purpose, progress and recognition, yet most jobs are severely lacking on all counts. Games, on the other hand, provide all of the above, and through them get people leaning forward, engaged, and working individually and collectively toward their goals. In this session we’ll discuss how to leverage game mechanics in the workplace to motivate your employees around sales, recognition, business transformation, health & wellness, training, and overall job performance. We’ll also discuss how companies have successfully “flipped the bit” that turns work into play, and conversely, from play into work. Join us for this deep dive into enterprise gamification programs and come away with ideas that you can apply in your own workplace.

    Speakers
    VP Digital Strategy | Bunchball | Molly Kittle joined Bunchball...


    Type Interactive, Solo
    Hashtag #sxsw #Bunchball
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13069


3:30pm

Self-Hacking: Self-Knowledge & Data Literacy
    Self-hacking is about self-awareness, pattern spotting and behaviour change. It focuses on the end result of data collection: understanding and action. As important is "data literacy" i.e. data expertise at individual level, not just for businesses and institutions. Uncovering hidden cause and effect in one's behaviour increases individual's autonomy. To self-hack, we need to have access to analytical tools and raw data. Current 'info-graphics' are a far cry from the power a sophisticated data analysis could give to an individual user. What if I want to analyse my data differently to the analysis, let's say, Withings scales app provides, cross-analyse it with my travel data from Tripit to see if my weight is related to change in my diet during travel. Or any other activity I care to track. The possibilities are endless, if only individual users had access to their data and to far more sophisticated tools for data analysis and visualisation.

    Speakers
    Founder | London QS meetup group | - founder of the London Quantified...


    Type Interactive, Solo
    Hashtag #sxsw #selfhack
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11713


3:30pm

The End of Business As Usual

3:30pm

The Next Big Thing
    The Internet is delivering its next tectonic shift upon society - disruption of the global labor markets. There are 7 billion people in the world, but only 2 billion people on the Internet. The other 5 billion are connecting now, at double and triple digit rates. Remarkably, they live today on around $8 a day or less. The first thing they are looking to do when they connect is raise their standard of living- by finding a job online. This is the vanguard of an economic revolution that is sweeping emerging economies and the developing world. Find out from Matt Barrie, CEO of the world's largest outsourcing marketplace, what this means for society, business and how you live your personal life. Discover how a new entrepreneurial class is arising on both sides of the world as both developing and developed world small business owners serendipitously work together, and find out how YOU can transform YOUR business into a virtual multinational corporation on a shoe string budget!

    Speakers
    Chief Exec | Freelancer.com | Matt Barrie is an award winning...


    Type Interactive, Solo
    Hashtag #sxsw #freelancer
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100148


3:30pm

What the London Riots Taught Us About Social Media
    Monday March 12, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The primary difference between the two events: the present-day existence of social media. As a result the London Riots of 2011 were meticulously documented in millions of Tweets, BBM messages, Internet news mentions, and Facebook posts. The electronic record tells a fascinating tale of social media’s role in the chaos, from its provision of “utilities” for riot planners and onlookers to its ability to steer the event’s emotional tone. Framed in the context of the Arab Spring uprising that came before and the Occupy Movement that would follow, this presentation offers a unique view into one of the most devastating illustrations of social media's power the world has known and the role it plays for revolutionaries, rioters, and rebels alike.

    Speakers
    Head Of Industry | Google


    Type Interactive, Solo
    Hashtag #sxsw #RIOTS
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100080


3:30pm

Your Technology and the Conflict in Congo
    We love the latest technology. Computers, phones, and cameras can enhance our lives. But are we aware of the true cost? In the Democratic Republic of Congo (DRC), a war for access to mineral-rich land is being waged on the bodies of girls and women. This war is directly linked to our technology consumption. The sale of minerals for our electronics– Tantalum, Tin, Tungsten, and Gold- fuels the fighting in the DRC. Conditions are so bad that a girl or woman is raped every minute. The war is being funded today by our use of these minerals because consumers have not taken a stand. We need and want technology, but at what price? Join Sarah Fretwell of The Truth Told project as she shares stories and images from her intensive research trip to the DRC. Learn from her experiences and resources to become an educated technology consumer. Making a difference doesn't mean giving up technology. Become an advocate for conflict-free electronics.

    Speakers
    Founder | The Truth Told


    Type Interactive, Solo
    Hashtag #sxsw #congo
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10854


5:00pm

Digital and Social Learning: Transforming Education

5:00pm

Don't Shoot the Player While They're Learning

5:00pm

Don’t Build a Power Glove: Talk to Your Users

    “Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be a thing of the past.But the Power Glove was anything but a success. While it was a design and technology coup, coolness is unfortunately a poor metric for product success. What the Power Glove lacked was customer insight. During the technology and design crunch nobody stopped to ask, “How is this device for playing games? Do people want to use it?” Thus, the teams rushed blindly into building the wrong thing.Customer insight is the most critical piece of the application and software creation process. You can build something sweet, but if nobody uses it you’re left with little more than a colossal waste of time, effort and money. On the flip side, customer insight applied to the process can result in more customers, increased market share and a better ROI.

    Speakers
    Lead Experience Planner | EffectiveUI | RJ Owen is Lead Experience...


    Type Interactive, Solo
    Hashtag #sxsw #NoPwrGlv
    Theme Design and Development
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12241


5:00pm

The Next Frontier of Public Services

5:00pm

What We Can Learn From Virtual Support Systems
 
 

9:30am

Creating a Mobile Wallet Worth Having
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    With buzzwords like “NFC” and “mobile wallet” thrown about in the press ad nauseam, consumers and the mobile and financial industries are looking for who will emerge the winner in the effort to control mobile money – and there’s a great deal of money to be had if it’s done right. But as often as the mobile wallet is lauded for its convenience, it’s derided as “a solution in search of a problem.” Ultimately, in order to meet the real needs of consumers, wallet-makers need to stop focusing solely on the technologies of mobile payments, and actually look at what will drive usage: a mobile solution that is actually worth having. This doesn’t yet exist, but it could, if application developers create tools that actually change the way merchants and consumers feel, think, spend and save money. We will discuss what the true opportunity is for the mobile wallet and the elements that need to be included to move beyond technologies like NFC, to delivering the customer benefit to end users.

    Speakers
    Dir, Strategic Mobile Initiatives | Intuit


    Type Interactive, Solo
    Hashtag #sxsw #Wallet
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9446


9:30am

Disrupting the Traditional Ticketing Industry

9:30am

How the iPad Can Save Accessibility

9:30am

I May "Like" You, but I'm Not in Like with You

9:30am

Transforming Social Media for the Senior Community
    Tuesday March 13, 2012 9:30am - 10:30am @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    Today 40 million people are over 65 - the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next decade. Americans age 50+ are increasingly likely to have a cell phone, a laptop or tablet, or a game console, and represent the fastest growing age segment to adopt to social networking and hypernet technology. What’s the opportunity? A connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting our online and offline lives. Unfortunately, this tech-enabled lifestyle is not yet widespread among older age ranges, hampered by technology choices that are complex and difficult to use. To enable a connected living and social aging experience for older consumers, vendors need to begin to design for all, and entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.

    Speakers
    Chapter Head | Seniors In Touch/Health 2.0 Houston | Occasional...


    Type Interactive, Solo
    Hashtag #sxsw #sm4seniors
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9748


11:00am

3D Printing: Not Everyone Will Be Excited
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    If the growth of the internet taught us anything, it is that not everyone welcomes exciting, disruptive technologies. Impacted industries like film and music demanded that Congress protect them from the internet. In the near future, companies disrupted by the widespread adoption of 3D printing could set off a new wave of DRM and intellectual property (IP) expansion. To understand how this might happen, first you need to understand how IP law applies to things that can be 3D printed. Can you copyright a hammer? Can you patent a sculpture? After explaining how IP applies to objects coming out of a 3D printer, this talk will highlight steps being taken to protect 3D printing from being strangled in Washington, DC.

    Speakers
    Public Knowlege | Michael Weinberg joined Public Knowledge as...


    Type Interactive, Solo
    Hashtag #sxsw #3DDC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9496


11:00am

Contextual Communication: Crowds and Coordination

11:00am

How Simulations Can Change the Future of Learning

11:00am

How the White House is Mobilizing Social Media
    Tuesday March 13, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)
    From his first day in office, President Obama put a priority on an open and engaging government. From Hangouts to hashtags, the White House is utilizing social media to interact with Americans everyday on the issues that they care about the most. As the first Administration in history to have a presence on Twitter, Facebook, Google+ and elsewhere online, the White House’s social media strategy is focused on creating opportunities for meaningful engagement. This session will highlight the #40dollars campaign surrounding the payroll tax cut extension, White House Hangouts and more. Kori Schulman, Deputy Director of Online Outreach at the White House, will discuss how the Administration is breaking new ground to engage with citizens in the digital age and what’s next.

    Speakers
    Deputy Director of Outreach | The White House | Kori Schulman...


    Type Interactive, Solo
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992446


11:00am

Juggalos: Rabid Branding, a Case Study

11:00am

Lie to Me: CSS3 Demystified by Haakon Wium Lie

11:00am

Lightweight NLP for Social Media Applications
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Social media includes lots of free-form textual data in "natural languages", the languages people speak. Natural Language Processing (NLP) helps you analyze that data. Some NLP problems are very hard, but a number of lightweight NLP techniques are available in open-source tools. You can use these to improve your social media applications, even if you're not a computational linguist. In this session, I will introduce some of these techniques and tools, and I will give hints on getting started using NLP in your social media applications. Many NLP techniques require training corpora, sets of annotated documents. I will talk about constructing and maintaining a training corpus. And, I will talk about some of the ways we use NLP at Lithium Technologies.

    Speakers
    Scientist | Lithium Technologies Inc | Bruce has a Ph.D. in Computer...


    Type Interactive, Solo
    Hashtag #sxsw #nlp
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11243


11:00am

Pinterest Explained: Q&A with Co-Founder Ben Silbermann

11:00am

Starting Up in China

11:00am

The Future of Music Consumption

11:00am

Using Psychology to Increase e-Commerce Conversion
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

    Speakers
    Sr e-Commerce Prod Mgr | National Instruments | Joe Rawlinson...


    Type Interactive, Solo
    Hashtag #sxsw #BrainConv
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12457


11:00am

Why Ad Agencies Should Act More Like Tech Startups

12:30pm

Democracy 2.0 in the German Parliament

12:30pm

How Technology Is Killing (or Saving) the Lecture

    PowerPoint is boring. Today, professors are letting students pass virtual notes in class on Twitter. They're trying "clickers" that turn classrooms into game shows. They're videotaping classes to let students watch lecture reruns to cram for the test, or to share the knowledge with the world on YouTube. They're monitoring how many minutes students spend reading online textbooks to see who needs help.This session will explore some surprising ways tech is changing classroom dynamics and leading to the end of the lecture as we know it. While enthusiasts see the high-tech changes as a needed upgrade to a model that is hundreds of years old, others see dangers ahead. Is all that gear a distraction? Is academic freedom threatened when Web tools and video make public the once-sacred space of the classroom?Participants are asked to watch a 5-minute video (chronicle.com/lecturefail) before attending the talk, which will serve as a starting for an interactive presentation and discussion.

    Speakers
    Technology Editor | Chronicle of Higher Education | Jeffrey R...


    Type Interactive, Solo
    Hashtag #sxsw #LecFail
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8987


12:30pm

Language Technology and the Clinical Narrative
    Electronic health records have the potential for enormous good, but in order for them to live up to their full potential, information about patients -- their symptoms, diagnoses, allergic reactions, medical backgrounds, family histories -- must take the form of standardized, structured, easy-to-manipulate data. One obvious way to get there is to tightly structure the way that doctors create the medical record. As a result, physicians are under increasing pressure to abandon unrestricted natural language and the clinical narrative, and turn the medical documentation process into a jungle of pull-down menus, checkboxes, and restricted vocabularies. In this presentation I argue that the results could be catastrophic, I make the case for preserving the clinical narrative, and I argue for a practical way out of the dilemma: using natural language processing technology to produce the structured records we need, while still allowing physicians the freedom of unrestricted clinical language.

    Speakers
    Founder | React Labs | Philip Resnik is a professor at the University...


    Type Interactive, Solo
    Hashtag #sxsw #ehr
    Theme Health and Education
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10361


12:30pm

Leveling Up: The Advance of Chinese Online Games

12:30pm

Surviving Lulz: Behind the Scenes of LulzSec

12:30pm

Surviving Technology

12:30pm

The Math That Matters in the Real-time Web

12:30pm

Why a Mobile Wallet Isn’t Going to Be Enough

3:30pm

A Recipe for Success: A Blog, A Brand, A Business

3:30pm

Are Free Customers Better Than Captive Ones?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free to set our own terms, control our own data, and even state the prices we are ready to pay—outside of any company's silo? And haven't free customers been a promise of free market as well as the Internet from the start?Doc Searls says yes. Doc co-authored The Cluetrain Manifisto, and his new book, The Intention Economy: When Customers Take Charge — due out in May 2012 from Harvard Business Review Press. He has also been working since 2006 with developers on tools for customer liberation, through ProjectVRM at Harvard's Berkman Center for Internet & Society.Some of those tools are now coming to market. But will they prove out? In "Are Free Customers Better Than Captive Ones?" Doc tackles that question and invites many more. Bring your own to what will prove to be a highly interactive session.

    Speakers
    Chief Evangelist | Linux Journal | Doc Searls is co-author of...


    Type Interactive, Solo
    Hashtag #sxsw #freedom
    Theme Startup Village
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13611


3:30pm

China: Will It Redefine Our Digital Landscape?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ AT&T Conference Hotel (Salon D) (1900 University Ave, Austin, TX 78705)
    Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its 500 million strong internet user population makes up the single largest internet-using community in the world with almost 100 million more new users added each year. China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.

    Speakers
    VP, Digital Strategy | SapientNitro | Whether launching and leading...


    Type Interactive, Solo
    Hashtag #sxsw #china
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12658


3:30pm

Mobile Payments: Transforming Consumer Marketing
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
    But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
    This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.

    Speakers
    Exec VP & Co-Founder | Tabbedout | Rick Orr is the Executive...


    Type Interactive, Solo
    Hashtag #sxsw #mblemktg
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9486


3:30pm

Please Touch Me! Enterprise Delight via Multitouch

3:30pm

The Evolving Role of Radio

5:00pm

100 Years of Awesomeness

5:00pm

Birth of Interactive Entertainment: Avatar to Björk

5:00pm

Greening China's Cities

5:00pm

Policy Effects of Media Portrayals of Hacktivists
    Tuesday March 13, 2012 5:00pm - 6:00pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Hollywood and the international news media delight in presenting us with depictions of hackers and hacktivists as subterranean Ohmian "Super Users," capable of hacking *all* the ISPs with a few keystrokes in between shots of Red Bull. How do these depictions, both in fiction and news coverage of hacktivist actions, affect the development and implementation of Internet policy and regulations? In this talk, I'll be examining how media coverage and depictions of hackers and hacktivists has changed as the hacktivist movement has developed since the 1980s. I'll be describing how such coverage, from "Sneakers" to photo galleries of Fawkes-masked Anonymous protests, influences policy on subjects from intellectual property and communications regulations to information security and cyberwar. I'll be questioning what these trends of laws, regulations, and apparent media biases mean for the future of hacktivism and digital activism.

    Speakers
    Doctoral Student | McGill University | Molly Sauter is a doctoral...


    Type Interactive, Solo
    Hashtag #sxsw #hacklaw
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12520


5:00pm

The Battlefield Art of Design Triage

    Many of us are racing to be first to market, or release something in time for a specific event. Running and gunning on the product design battlefield is a tremendous challenge because it takes time to design things that provide ~real value for people and fit into a brand’s ecosystem in a meaningful way. How can you create things that provide utility, joy, and value while you’re chasing a moving target on the battlefield of design? This talk will show you. Discover the essential art of design triage and explore techniques to provide solid user experience design (even when there’s no time), put mortally flawed projects out of their misery, and help deserving projects thrive. Design triage will help you shape things that serve people’s real needs and goals and give you tools to parachute into a fast moving situations so you can provide “nick of time” design that makes what your building truly helpful and delightful.

    Speakers
    Experience Dir | Crispin Porter+Bogusky | This is my first time...


    Type Interactive, Solo
    Hashtag #sxsw #UXtriage
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13468


5:00pm

The Global South Drives the Future of Media

5:00pm

The Ultimate Bruce Sterling Talk

5:00pm

This Talk Is NSFW: Nudity and Online Journalism
 

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