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2:00pm

@TVEngagement: Does Social Media Drive TV Ratings?
    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

    Speakers
    SVP MTV Digital Media | MTV Networks | Colin Helms is Senior...

    EVP Mktg | Shazam Entertainment | David Jones joined Shazam in...

    Sr VP Mktg | Bravo Networks | Ellen Stone Senior Vice President...

    Sr VP Mktg, Creative Svcs & Brand Strategy | Food Network | As...

    VP | Text100 | Tara O‘Donnell has 18 years of consumer and...


    Type Interactive, Panel
    Hashtag #sxsw #tvengage
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10516


2:00pm

Branding Without Bullshit: Building Social Media-Proof Brands

2:00pm

Brands As Patterns

2:00pm

Building a Jewish Presence Through Social Media

2:00pm

CNN's Black in America / Silicon Valley: Aftermath

2:00pm

Digital vs. Print: Storyboard to Digital Delivery
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    Speakers
    VP, Hearst App Lab | Hearst Magazines | Chris Wilkes is the vice...

    CTO | Conde Nast | Joe Simon is Executive Vice President - Chief...

    CTO | Next Issue Media | KEITH BARRACLOUGH CTO, EVP Products...

    EVP & Chief Digital Officer | Meredith National Media Group...

    VP, Digital Business Dev | Time Inc | Perry Solomon is the Vice...


    Type Interactive, Panel
    Hashtag #sxsw #NextIssue
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13155


2:00pm

Get Smart! Hack Your Brain for Peak Performance

2:00pm

Making a Grand Entrance: How to Launch a Product

2:00pm

OMG Your RFP Is Killing Me

2:00pm

Popping Your Bubble: Stories of the Digital Divide

2:00pm

Raise Your Profile Using SXSW

2:00pm

Sex on the Web – The Sabotage of Relationships?

2:00pm

Social Change, Social Media & Social Filmmaking

2:00pm

The Future of Lifestyle Media
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    Speakers
    Dir | Krrb | Andrew Wagner is the current director of Krrb and...

    Editor | Camillestyles.com | Camille Styles is the founder and...

    Founder | DesignSponge.com | Grace Bonney is the founder and...

    Editor, Food & Prop Stylist | Sweet Paul Magazine

    Editor | Austin Eavesdropper | Tolly Moseley is a culture writer...


    Type Interactive, Panel
    Hashtag #sxsw #lifestyle
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100143


2:00pm

Why Invest in Health Tech?

3:30pm

Design from the Gut: Dangerous or Differentiator?

3:30pm

Enhanced Interrogation: The Modern-Day Interview

3:30pm

Give Me an Invite! Creating User Demand at Launch
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    Speakers
    Exec Producer | DEMO

    CEO | RockMelt | Eric Vishria is co-founder and CEO of RockMelt...

    CEO | Fab.com

    CEO | Socialcam | Michael Seibel is the CEO of Socialcam. Socialcam...


    Type Interactive, Panel
    Hashtag #sxsw #invites
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11518


3:30pm

How to Lose Co-Founders and Alienate Startups

3:30pm

Hyper Local Public TV Station Models: Content 3.0

3:30pm

Political Humor 2.0: Teh Internetz R Leaking

3:30pm

Potterize It! Sharing the Magic of Fan Culture

    Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.

    Speakers
    Co-Founder | Hypable | Andrew Sims is a 22 year old living in...

    P-N Designs Inc

    Lawyer | FIConsulting LLC | Heidi Tandy (heidi8) is an attorney...

    Social Media Librarian | Pima County Public Library | I am very...

    Author, Journalist, Founder, Owner, Head Mischief Maker, Person...


    Type Interactive, Panel
    Hashtag #sxsw #Potterize!
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12405


3:30pm

Queer Viral Practices in New Media Art and Theory
    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

    Speakers
    MFA Candidate | UCSD AS Concerts & Events

    PhD Student, Media Arts & Practice | USC | Micha Cárdenas is...

    Artist/PhD Student | Duke University | Pinar Yoldas is a cross-disciplinary...

    PhD Student | Duke University | Zach Blas is an artist and theorist...


    Type Interactive, Panel
    Hashtag #sxsw #queerviral
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100223


3:30pm

Show Me the Money: Where to Get Funding and What Are They Interested In?

3:30pm

SoLoMo Redefined: Next Gen Social Local Mobile

3:30pm

Speed Tweaks: How Fast Can Audiences Drive Edits?

3:30pm

The Power of Visual Storytelling

3:30pm

This New House: Featuring Bob Vila

3:30pm

This Will Blow Your Mind: The Prius-Inspired Bike
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    Speakers
    Founder | Parlee Cycles

    Natil Advertising & Strategic Planning Mgr | Toyota Motor Sales...

    Exec Creative Dir | Saatchi & Saatchi LA | Every day, Chris wakes...

    Technical Dir | Stoic Studio | ohn Watson has been programming...

    Sr Creative Engineer | Deeplocal | Patrick Miller is a Senior...


    Type Interactive, Panel
    Hashtag #sxsw #PriusBike
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12911


3:30pm

Your Brain on Multitasking

5:00pm

Build. Community Is Easy, Saving the World Is Hard

5:00pm

Designing Living Things

5:00pm

Funder vs. Funded: Fireside Chats with…

5:00pm

Future of Entertainment: Viewer Becomes User
    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    Speakers
    Co-Founder | GroupMe | Jared is a Co-Founder of GroupMe, a company...

    Dir of Partnerships | GetGlue | Kimber Myers is the Director...

    VP of Wireless & MTV Mobile | MTV Networks | Michael is Vice...

    Sr Mktg Mgr | Showtime | Paul Chang is a senior manager at Showtime...

    VP of Mktg & Business Dev | Bluefin Labs Inc | Tom Thai leads...


    Type Interactive, Panel
    Hashtag #sxsw #v2u
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11413


5:00pm

How Start-Ups Do Deals with Industry Titans

5:00pm

It's Alive: Interactive Machines That Captivate

5:00pm

Launching Companies in Regulated Industries

5:00pm

MIT Media Lab: Making Connections
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.

    Speakers
    Researcher | MIT Media Lab | Andy Bardagjy is a second year masters...

    Research Scientist/CEO | MIT Media Lab/Luminoso

    Dir | MIT Media Lab | Joichi Ito is the Director of the MIT Media...

    Graduate Student & RA | MIT Media Lab | In one short sentence...

    PhD Candidate | MIT Media Lab | Yves-Alexandre de Montjoye is...


    Type Interactive, Panel
    Hashtag #sxsw #medialab
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100066


5:00pm

Pocket Intelligence

5:00pm

Show & Smell: Marketing Experiences Beyond Visual

5:00pm

Software Alchemy and the Arc of Technology

5:00pm

The Fashion Fog: Redefining Content & Commerce

5:00pm

The Future of Access to Digital Broadcast Video

5:00pm

Why Happiness Is the New Currency
    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

    Speakers
    CEO | Formspring | Ade Olonoh is the CEO and Founder of Formspring...

    CEO & Co-Founder | KIIP | Brian Wong is the co-founder and CEO...

    CEO/Co-Founder | Path


    Type Interactive, Panel
    Hashtag #sxsw #happy
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100013


 
 

9:00am

Austin - International Tech Summit Meet Up
    Saturday March 10, 2012 9:00am - 3:00pm @ Palm Door (Palm Door) (401 Sabine St, Austin, TX 78701)
    The Austin - International Tech Summit is co-hosted by SXSW, The Austin Chamber of Commerce and High Beam events. Attendance to this special event is by advance invite only. The Austin - International Tech Summit will feature 80 representatives from the local Austin tech industries, as well as 120 delegates from various countries who will be exhibiting at the SXSW 2012 trade show. Participating countries include France (including the cities of Angers, Bordeaux, and Paris), Singapore (coordinated by IDA and MDA), Germany (incl. the cities of Berlin and Hamburg), Ireland (coordinated by Enterprise Ireland), The Netherlands (coordinated by Handelsroute.nl), UK (including Wales, Scotland N. Ireland, as coordinated by UKTI Houston & Chinwag), Australia & New Zealand (coordinated by Austrade and SXSW), Spain (as coordinated by the Embassy of Spain in Miami), Finland (as coordinated by the Finnish Mobile Association), Brazil (as coordinated by MG Limited), Japan (as coordinated by the SXSW office in Tokyo), Israel (as coordinated by the Government of Israel Economic Trade Office) and Canada (as coordinated by the Canadian Trade Commission). If you are a SXSW Interactive, Gold or Platinum registrant and you live in Austin, then please e-mail Michelle Johnson at mjohnson at austin chamber dot com to get on the waiting list invite list for this event.
    Type Interactive, Panel
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Tags 21+
    Website http://schedule.sxsw.com/2012/events/event_IAP992452


9:30am

A Penny Press for the Digital Age
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Assoc in Research | DeWitt Wallace Center for Media and Democracy...

    COO | MetaFilter | Jessamyn West is a community technologist...

    Editor-in-Chief | Voice of OC

    Editor-in-Chief | Voice of OC

    Asst Professor | School of Journalism and Mass Communication...

    Founder & Pres | Banyan Project | Tom Stites is founder and president...


    Type Interactive, Panel
    Hashtag #sxsw #digipenny
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10427


9:30am

Big Ol' Babies: Why Baby Boomers=Public Media FAIL
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

    Speakers
    Director of Strategy | Mindset Digital | Adam Schweigert worked...

    Educational Technologist | The University Of Texas Center For...

    Assoc Prod Mgr, Social Media | Former product manager for PBS.org...

    Chief Digital Officer | NBC News | SVP & Chief Digital Officer...


    Type Interactive, Panel
    Hashtag #sxsw #BigBabies
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11177


9:30am

Brands As Patterns

9:30am

Can Privacy Bootcamp Firm Up Your Bottom Line?

9:30am

Designing a Successful Distance Education Program

9:30am

Help Wanted: Hunting High & Low for Digital Talent
    Saturday March 10, 2012 9:30am - 10:30am @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    Speakers
    Creative Recruiting Mgr | Ogilvy | Barbara brings more than seven...

    Interaction Designer+Hacker | Superpowered | Ben, a New York...

    Talent Director | TBWA Media Arts Lab | One part husband, One...

    Sr Design Recruiter | Playdom | Jami is a Senior Design Recruiter...

    Dir of Creative Recruiting | Deutsch Inc | Lionel is Director...

    CDO | Deutsch Advertising | Winston Binch is Partner/Chief Digital...


    Type Interactive, Panel
    Hashtag #sxsw #digitalent
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13176


9:30am

How to Be Yourself When Everyone Else Is Faking It
    Saturday March 10, 2012 9:30am - 10:30am @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    "Just be yourself" is great advice -- but it's time to drop that "just," because there's nothing simple about it. Our social existence is rooted in our humanity, but increasingly mediated by machines. On one hand, we try to heed the injunction to be authentic by Being Ourselves online, even as Facebook is attempting to standardize online interaction via our "real" identities; on the other, we're more conscious than ever of the way social media invite us to present our real selves as performances. When a hoax like the Amina Araf "Gay Girl in Damascus" blog is exposed, we feel betrayed. But any identity system that makes life harder for the next would-be Amina Araf to fool us might also serve the interests of repressive governments and invasive marketers. We want it all: authenticity and trusted identity, privacy and the option of anonymity. Can we have it?

    Speakers
    Wolfe Chair in Scientific & Technological Literacy | McGill...

    Web Producer | BlogHer LLC | Liz Henry is a writer, blogger...

    VP Business Dev, Content & Services | Roku | Scott Rosenberg...


    Type Interactive, Panel
    Hashtag #sxsw #beyrself
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9373


9:30am

Integrating Brands into Social Television
    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

    Speakers
    SVP, Digital | Oxygen Media | As Senior Vice President of Digital...

    CEO | Nielson Digital

    CEO | Nielson Digital | Jonathan Carson is CEO, Digital at Nielsen...

    SVP GM MTV.com & VH1.com | MTV Networks | Kristin Frank is General...

    SVP of Global Strategy, Business Development and Business Affairs...

    Dir, Social Media | ESPN

    Digital Editor | Adweek | Mike Shields is the digital editor...


    Type Interactive, Panel
    Hashtag #sxsw #SocialTV
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10160


9:30am

LEAN STARTUP: Dave McClure Uncensored (LOL)

9:30am

More Smart, Less Stupid: PR for Better Business

9:30am

Multi y Mono: A Cultural Advertising Battle
    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

    Speakers
    Exec Dir | Media Communications Council | Carl Settles Jr. is...

    Exec VP | GlobalHue | Kelli M. Coleman Executive Vice President...

    Senior Vice President | Sanders\Wingo | Leslie Wingo: Senior...

    Pres | LatinWorks

    Founder - CEO | Translation Advertising


    Type Interactive, Panel
    Hashtag #sxsw #tanning
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100578


9:30am

Online Therapy... Naked?

9:30am

Tech Superwomen: Mentors and Mentees, FTW

9:30am

TechStars Live!

9:30am

The Present of Print: Paper's Persistence
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    It's common to call the printing press revolutionary. But the printing press did not eliminate handwriting. To this day, we have Moleskine notebooks, Post-It Notes, hipster PDAs. Similarly, the digital revolution will not kill print. We still buy books online and mark them up with pencils and highlighters. Pens are still more ubiquitous than digital mobile apps. People pay for photographic prints to hang on their fridges and walls. Bookstores do not merely exist; they legitimate neighborhoods. Every coffee shop has a bulletin board full of printed posters. Instead of predicting "The Future of Print in the Digital Age," this panel celebrates the present of print, and focuses on emerging print-digital hybrids. The panel consists of a printer, a couple of scholars, a poster distributor, and a print photographer who started a photo booth. Together we will explore projects that capitalize on the permeability of the boundaries separating manual, print, and digital realms.

    Speakers
    Owner | motorblade | The affable Fritz Blaw is the man behind...

    Asst Professor, English | Western Carolina University | Nate...

    Photo Editor Photographer Entrepreneur | Please Shoot Yourse...

    Asst Dir/Digital Writing/Research Lab | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #print
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9071


9:30am

The State of Browser Developer Tools

9:30am

When Copyright Trolls Attack

11:00am

Anime: More Than Cartoons
    Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

    Speakers
    SVP New Media & Business Dev | Crossley Media/Smith Global Management...

    Sr Social Media Mgr | FUNimation Entertainment | Justin Rojas...

    Partner Operations Manager, Video Unlimited | Sony Network Entertainment...

    Creative Dir | Bioware (A Division Of Electronic Arts) | Reviewer...

    Anime Specialist | Nico Nico Inc | Ryo Yamaguchi began his career...


    Type Interactive, Panel
    Hashtag #sxsw #Anime
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100228


11:00am

Crowdsourcing a Revolution: Can We Fix Healthcare?
    Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

    Speakers
    Global Dir of Strategic Alliances | Merck | Aman Bhandari works...

    Asst Dir for Grand Challenges | White House Office Of Science...

    Sr Dir | XPrize Foundation | Eileen heads Prize Development for...

    Co-Founder | Health 2.0 | Indu Subaiya, MD, MBA is Co-Chairman...

    Dir, Space Life Sciences | NASA | Jeffrey R. Davis, MD, MS currently...

    Advisor for Open Innovation | White House Office of Science...


    Type Interactive, Panel
    Hashtag #sxsw #prizes
    Theme Health and Education
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11169


11:00am

Future of Game Development on Multiple Platforms

11:00am

Get Your Startup’s Name in Lights with IBM!
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    Speakers
    Exec Dir | RISE Global | Claire England is Executive Director...

    Vice Chancellor for Federal and State Relations | The Texas A&M...

    Dir, Strategic Ventures & Partner, Venture Capital Group | I...

    Client Representative, IBM Venture Capital Group | IBM

    Partner, IBM Venture Capital Group | IBM


    Type Interactive, Panel
    Hashtag #sxsw #IBM
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100647


11:00am

Intellectual Property Issues in Social Media

11:00am

Journalists Discuss the Future of Games

11:00am

LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle

11:00am

Making Stories: Libraries & Community Publishing
    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    Speakers
    eScholarship, ePublishing & Digitization Coord | McGill University...

    Instruction Svcs Mgr & E-Learning Librarian | Claremont Colleges...

    Pres | Library Renewal | Michael is a librarian, presenter, author...

    Web Librarian | San Jose Public Library | Nate Hill is a librarian...


    Type Interactive, Panel
    Hashtag #sxsw #libstory
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9273


11:00am

More Smart, Less Stupid: PR for Better Business

11:00am

Radio-Free Yoga: Self-Realize x Social Enterprise
    Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

    Speakers
    Partner | Where Is My Guru | A New York-based, worldly-wise for-profit...

    Founder | Where Is My Guru | Jessica Durivage , founder and co-host...

    Co-Founder | Off the Mat Into the World | Seane Corn is an internationally...

    Director, "Kumaré" | DISPOSABLE | Vikram Gandhi is a New York-based...

    Founder | elephantjournal.com | Waylon Lewis is a “Dharma Brat...


    Type Interactive, Panel
    Hashtag #sxsw #radioguru
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13903


11:00am

Real-Time Newsjacking & a Cold-Blooded Tweeter
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Egyptian Cobra | C/O Urgent Genius

    Planning Director | Iris Worldwide | Esty Gorman is the Regional...

    Regional Creative Dir APAC | Iris Worldwide | Grant is the Regional...

    Head of Content & Business Dev | Next Media Animation | Michael...

    Creative Dir | Lemz | I'm a Creative Director and partner at...


    Type Interactive, Panel
    Hashtag #sxsw #UGNewsjack
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10979


11:00am

SOPA/PIPA: Why the Open Internet Needs Us

11:00am

The Building Blocks for Indoor Navigation

11:00am

The Field of Dreams Manifesto

11:00am

Top Chef: How Transmedia is Changing TV

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    Speakers
    VP, Emerging Media | Bravo | Aimee Viles is Vice President of...

    EVP, Dev & Talent, Bravo Host, “Watch What Happens Live...

    VP of Current & Cross Platform Productions | Bravo | Dave Serwatka...

    EVP of Digital Media | Bravo Media | Lisa Hsia Executive Vice...

    Head Judge/Top Chef | Bravo | Tom Colicchio spent his childhood...


    Type Interactive, Panel
    Hashtag #sxsw #byBravo
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10873


12:30pm

Alternative Funding for Game Development
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Independent game development is stronger than ever and this panel will highlight alternative sources of funding that are not dependent on the traditional publisher funding model. Did you know that the National Endowment for the Humanities (NEH) funds video game creation? The NEH's Michael Shirley will offer insight into their grant writing process. Kellee Santiago will discuss Indie Fund's commitment to help indie developers get, and stay, financially independent. Kickstarter's Cindy Au will review the new crowdfunding milestones reached with their vibrant, gaming community. Ted Regulski, from Sony (SCEA), will talk about Sony's PubFund. Matt Kozlov will explain how Moonshark, backed by CAA and Qualcomm, funds and publishes mobile games by pairing Hollywood creatives with developers. Join us in an informative panel that will walk through processes, present examples of successful projects funded and provide an occasion for attendees to discuss their projects with these panelists.

    Speakers
    Head of Community | Kickstarter | Cindy Au is Head of Community...

    Pres, Co-Founder | thatgamecompany | Kellee Santiago is President...

    CEO | Moonshark Inc | Matt (aka “Koz”) is the CEO of Moonshark...

    National Endowment for the Humanities | Michael Shirley is a...

    Supervisor, Developer Rel for PlayStation Network | Sony Computer...


    Type Interactive, Panel
    Hashtag #sxsw #AltFunding
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10196


12:30pm

Cloudy with a Chance of Gaming
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    Over 25 years ago, Super Mario was the only one who could say he was gaming in the cloud, stomping Goombas, eating mushrooms and occasionally using extraordinary leaping skills to jump from cloud to cloud in search of Princess Peach Toadstool. Fast forward to over a decade later and come hear from Rackspace, Zynga, EA Games and RightScale how they are also gaming in the cloud. Cloud Gaming is the next generation in online gaming. The main upside to using the cloud is that huge upfront costs are gone. Users don’t have to get expensive and bulky consoles - all they need is a reliable and fast Internet connection and service providers can provide an almost seamless and quick online gaming experience. The panelists will talk about how gaming leaders are using the cloud to keep track of in-game player achievements and building out the software. They can also discuss how they are relying on the cloud to provide the scalability needed as the games gain more users and functionality.

    Speakers
    CTO - Infrstructure | Zynga

    Technology Reporter | Bloomberg News | Ari Levy Technology Reporter...

    Dir of Prod Mgmt | RightScale | Darryl Eaton is the head of Product...

    Online Infrastructure R&D Mgr | Electronic Arts | George Miranda...

    Product Manager | Rackspace | Megan Wohlford is a Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #CloudyWith
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100101


12:30pm

Creative Energy: Renewing the Fight for Renewables

12:30pm

Design for Social Innovation and Public Good
    A new movement is gaining momentum in the design world— a movement to expand the applications of high design beyond its elitist client base to solve complex social problems. This panel will engage an array of leaders in the public interest design movement who use design thinking in various ways to address global challenges and engender social innovation at different scales. John Peterson will bring his experience developing the largest interactive matchmaking database for pro bono design services between top architecture firms and deserving nonprofits to the discussion; Jess Zimbabwe’s contribution will be informed by work empowering civic leaders to use design thinking to solve public problems; John Bielenberg will bring his perspective on the influence of graphic design campaigns to bring awareness to complex social problems; while Barbara Brown Wilson will draw from her work in higher education to discuss the role of active learning and interactive online project evaluation to empower students to become social innovators. Suzi Soza, from the RGK Center for Philanthropy and Community Service’s Dell Social Innovation Competition, will moderate the panel.

    Speakers
    Dir | UT Austin Center for Sustainable Development | Barbara...

    Exec Dir | ULI Daniel Rose Center For Public Leadership in Land...

    Dir | Project M | John Bielenberg

    Founder & Pres | Public Architecture | John Peterson is the founder...

    CEO and Co-Founder | VERB | I am the Co-Founder and CEO of Verb...


    Type Interactive, Panel
    Hashtag #sxsw #designgood
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11006


12:30pm

Discover the New Frontier of the Glocal Internet

12:30pm

Hunt or Be Hunted: Get the Design Job You Want
    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
    In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

    Speakers
    UX Recruiter | AmyJacksonTalent LLC

    CEO & Founder | Mightybell | Gina Bianchini is an expert in creating...

    Co-founder | Votizen | Jason is Votizen’s founding product...

    User Experience Strategist | WhitneyHess.com


    Type Interactive, Panel
    Hashtag #sxsw #behunted
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10630


12:30pm

Is Social Media a Human Right?
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Earlier this year, United Nations special rapporteur Frank La Rue overwhelmingly declared access to the internet as "an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress." In particular, the report focuses on the ability of the internet to facilitate communication and collaboration -- hallmark features of social media platforms such as Twitter and Facebook, both of which played important roles in this year's Arab Spring uprisings. This panel aims to discuss the topic of social media access for populations which are typically denied internet-based contact with other humans: prisoners, the homeless, and the urban and rural poor.

    Speakers
    Assoc Professor | University of Illinois | Christian Sandvig...

    Dir, Social Media | Tribal DDB | As director of social media...

    VP, Strategy Dir | Havas Digital | Jason Rockwood is Vice President...

    Activist/author/filmmaker/running for office | Michealene Risley...

    Dir | ThousandKites.org | Nick Szuberla works nationally a media...


    Type Interactive, Panel
    Hashtag #sxsw #MediaRight
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13149


12:30pm

Keeping Kids off the Street: Wall St. vs. Startups

12:30pm

LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

12:30pm

Mobile Payment Takes Lesson from Credit Industry
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Dir | Gemalto Inc

    Vice President, Financial Services | Gemalto Inc

    Vice President, Telecommunications | Gemalto Inc

    CMO | ISIS

    Consultant | Toni Merschen Consulting | Dr. Toni Merschen Global...


    Type Interactive, Panel
    Hashtag #sxsw #payment101
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12698


12:30pm

Multiple Personalities–Not a Disorder but the Norm

12:30pm

Not Just Tech Support: Online in India
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
    There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
    In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

    Speakers
    CEO | mygola.com | Anshuman is the CEO & co-founder of mygola.com...

    Founder | Jaaga | Archana Prasad, is an artist from Bangalore...

    CEO | mDhil.com | Nandu Madhava is the CEO and Founder of mDhil...

    CEO & Founder | Babajob.com | Sean Blagsvedt is the CEO of Babajob.com...

    Co-CEO | Sher Singh | Sonny is a former New York-based corporate...


    Type Interactive, Panel
    Hashtag #sxsw #india
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9115


12:30pm

Pay-It-Forward: Building Successful Startups

12:30pm

Rude Awakening: Content Strategy Is Super Hard
    Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Content strategist & editor | Brain Traffic/Contents Magazine/Opennews...

    Dir | Gnostyx Research | Joe Gollner (http://www.gollner.ca...

    Managing Partner | Bond Art+Science

    CEO | Brain Traffic

    SVP Customer Experience | Wells Fargo | Mark McCormick is Senior...


    Type Interactive, Panel
    Hashtag #sxsw #RudeAwaken
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9137


12:30pm

Shoebox Full of Photos: Beyond Digital Storage
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?

    Speakers
    Founder | jcn.me


    Type Interactive, Panel
    Hashtag #sxsw #shoebox
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9976


12:30pm

SOPA Media Coverage Dissected

12:30pm

StartUp Health: Transforming Healthcare in America

12:30pm

The New Hollywood: Building Celebrity Brands Online

2:00pm

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

3:30pm

Data Visualization and the Future of Research
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.

    Speakers
    Associate Professor | Indiana University | Johan Bollen is associate...

    Program Officer | Alfred P Sloan Foundation

    Dir, Education & Scholarly Comm | Microsoft Research | Lee Dirks...

    Sr Acquisitions Editor - Information Science | MIT Press | Marguerite...


    Type Interactive, Panel
    Hashtag #sxsw #dataviz
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10546


3:30pm

Decentralized Organizations: Do They Work?
    Saturday March 10, 2012 3:30pm - 4:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    As technology has increasingly created a number of self-organizing online or real communities, companies are also experimenting with cultural changes having a common thread of decentralization. For example, anonymous surveys, voting systems for both customers and internal employees, organic management, and peer-based recognition systems are becoming more commonly used. Firms like Burning Man, Second Life, and Zappos are exploring and using non-traditional techniques to structure their organization and develop their people. What are these alternative strategies and why are companies using them? What’s worked and what hasn’t? We’ll show you specific ways to start experimenting with decentralization at your company, with questions and discussion amongst a diverse group of experienced panelists.

    Speakers
    Human Resources Mgr | Burning Man | Kat Steinmetz currently manages...

    Founder & CEO | High Fidelity | In 1995, Philip Rosedale created...

    Professor & Dir MIT Center for Collective Intelligence | MIT...

    Campus Community Dev Dir | Zappos.com | campus/urban/startup...


    Type Interactive, Panel
    Hashtag #sxsw #DCentOrgs
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11679


3:30pm

Exploring the Top Startup Accelerator Programs

3:30pm

Fantasy Sports: Where Does It Go from Here?
    Saturday March 10, 2012 3:30pm - 4:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Fantasy sports began in the 1960s as a way for sports junkies to "interact" more with their favorite sports by selecting their own rosters and competing against like minded sports junkies. Until the mid-1990s, distribution of the game was limited to newspapers and magazines and league scoring was done by hand, thus limiting the number of participants. Improvements in technology, specifically the Internet, led to unprecedented growth and it also helped spawn the first real online "social networks", as fantasy players went online to talk smack with one other, trade players and review expert opinions. Today, every major media company and every professional sports league operates some type of fantasy league. There are cable programs and entire satellite TV packages dedicated to serving the fantasy audience--NFL Red Zone on Direct TV. Updates come to mobile devices and there are hundreds of iPhone, Android and Facebook fantasy sports apps and games. Given the continued growth of fantasy sports, where does it go from here?

    Speakers
    Pres | Bloomberg

    VP | USA TODAY | Clay Walker is the Vice President of Affiliate...

    Wide Receiver | Green Bay Packers | Off The Field Greg is the...

    SVP & GM | CBS Sports | Jason Kint is the General Manager of...

    On Air Talent | ESPN | Stephania Bell, PT, OCS, CSCS, is a board-certified...


    Type Interactive, Panel
    Hashtag #sxsw #FantSports
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100020


3:30pm

Fighting for Your Users Without Becoming a Target
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and small service providers, from social media services like Facebook to storage services such as DropBox and SpiderOak. Too often, these providers are cowed by legal threats into taking down perfectly legal material (like the Facebook page you use to network for your business) or revealing private information about their users. How can you earn your users' loyalty by doing better, and how can you help ensure that the services on which you rely do right by you and your customers? What legal risks do you need to watch out for, and how can you make them go away? A group of experienced lawyers and business owners will help you answer these questions from a legal and practical perspective.

    Speakers
    Exec Dir | Project DoD | Christopher Mooney is a software engineer...

    Intellectual Property Dir | Electronic Frontier Foundation...

    CEO | SpiderOak | Ethan is the founder and CEO of SpiderOak...

    Sr Counsel, Privacy | COX Communications | Senior Counsel - Privacy...


    Type Interactive, Panel
    Hashtag #sxsw #target
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11142


3:30pm

How Women Present Themselves in the Digital Age
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Women tend to pursue what has been called the 'iconic self,' a flawless version of ourselves that we project to the world: a woman with the right job, reputation, looks, home, family -- the list goes on. When it comes to creating that ideal image, technology has arguably raised the stakes even further. Now we have to construct a perfect self to present across many channels and platforms. Who should you be on Facebook, Twitter, LinkedIn, Google+? What parts of yourself should you expose, when do you draw the line, and what if you cross it? Is it even possible to be authentic online? On this panel we'll delve into the sometimes paralyzing performance anxiety technology produces, how we can mitigate it, and discuss thorny questions about what should and should not be revealed online. And, once you've solved that dilemma, how to know who you really are in the midst of all these iterations.

    Speakers
    Senior Tech Editor | The Huffington Post | Bianca Bosker is the...

    Pres | Beau and Arrow Productions | I'm an actor, a writer, a...

    EP and Host | OWN

    Women's Editor | Huffington Post Media Group | Margaret Wheeler...


    Founder | Connected the Film | Honored by Newsweek as one of...


    Type Interactive, Panel
    Hashtag #sxsw #huffpost
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100092


3:30pm

LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

3:30pm

Meat is Might: Epic Meal Time Rules the Web

3:30pm

Not Your Mommy's Blog: The Evolution of Dad Blogs
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

    Speakers
    Editor-At-Large | Esquire Magazine | A.J. Jacobs is the editor...

    Her Bad Mother

    Editor-In-Chief | ManoftheHouse.com | Craig J. Heimbuch is the...

    Principal | Sway Group LLC | Danielle has been successfully driving...

    Founder/Managing Editor | DadCentric | Jason Avant is the founder...

    VP/GM | Babble Media Inc


    Type Interactive, Panel
    Hashtag #sxsw #dadblogs
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11424


3:30pm

Social + Location + Mobile = The Perfect Beer
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

    Speakers
    Word Nerd | Great Divide | Hanna has worked for Rogue Ales and...

    Prod Mgr | Untappd | John Vajda is Product Manager at Untappd...

    Co-Founder | TapHunter | Check out Social + Location + Mobile...

    SVP Dir Digital Incubator | Allen & Gerritsen | @SchneiderMike...

    Founder, CEO | Antler Agency | Terry Lozoff has been on the front...


    Type Interactive, Panel
    Hashtag #sxsw #beerpanel
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8711


3:30pm

The Curators and the Curated
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work to share. But with some curators dwarfing publications in size and influence, and with some publishers investing heavily in curation projects of their own, that relationship is getting a little complicated. We’ll get our hands dirty and break down just how important curators and publishers are to each other, how money plays into things and how attribution has become a lost art. Other fun stuff you’ll learn: what makes a curator influential, how content-creators can be curator friendly (and vice versa), and the evolving distinction between curation and aggregation. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Sr Editor | The Atlantic | Alexis Madrigal is a senior editor...

    Columnist/Reporter | The New York Times

    Founder | Brain Pickings | Interestingness curator and semi-secret...

    co-founder | longform.org


    Co-Founder | Percolate


    Type Interactive, Panel
    Hashtag #sxsw #curation
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10618


3:30pm

The Hottest in Southeast Asia and Singapore's Digital Media Landscape

3:30pm

The Secrets and Surprises of DIY Promotion

5:00pm

Beyond SOPA/PIPA - Moving Forward with Engine Advocacy

5:00pm

Binary Bitches: Keeping Open Source Open to Women
    Open source communities pride themselves on the premise of egalitarian communication where every voice is valued, heard and documented. Despite this noble goal, this panel discusses how women and their communication style might nevertheless result in their marginalization or deter them from participating in open source communities in the first place.
    This dual presentation, moderated by a journalist, brings together two women with different perspectives and experiences working in open source communities. Together they will discuss how the marginalization of women in open source affects process and product outcomes, particularly with regard to design. We will also discuss strategies to improve participation in open source communities both from an industry and educational perspective. We look forward to starting a conversation about problems with, and solutions for, working in open source communities.
    To make this dual conversation engaging and interactive, it will take questions from the crowd and ask for examples/testimonials from men and women about gendered communication in open source communities.
    Have a comment, story or experience you would like to share with us before the panel? Email our moderator, Andrea Hickerson, andreahickerson21@gmail.com

    Speakers
    Asst Professor, Department of Comm | Rochester Institute of Technology...

    Sr Interaction Designer | Red Hat Inc/Fedora Project | Máirín...

    Lecturer, College of Business | Rochester Institute of Technology...


    Type Interactive, Panel
    Hashtag #sxsw #Bitches
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9833


5:00pm

Browser Wars V: The Angry Birds Era

5:00pm

Coolhunting and Coolfarming with Social Media
    'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any indication, 'coolfarming' can change everything. Jared Diamond (author of "Guns, Germs, and Steels") identified a single catalytic event where civilization increased productivity ten to hundred times - when humanity emerged from hunter gatherer society to agrarian society. Are we soon about to witness an evolution of the same magnitude in the field of innovation? This panel will share insights from the academic research of the mastermind himself, Peter Gloor. We will also hear from corporate leaders where the rubber meets the road, and shed some light on recent acquisitions and emerging opportunities. New head of products at MySpace, CMO of Badoo, and the founder of W4 will provide a balanced view on projecting trends and impact on advertising.

    Speakers
    Exec VP, Prod | Specificmedia/Myspace | Jason Knapp, EVP of Product...

    Chief Mktg Officer | Badoo | Jessica leads a team focused on...

    Founder | Monad Corporation | Jun's current focus is http://SPRE.AD...

    TBD | MIT Center for Collective Intelligence | I am happily juggling...

    Founder | W4.Com | www.wickswalker.com


    Type Interactive, Panel
    Hashtag #sxsw #coolfarm
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9172


5:00pm

Copy Matters: Content Strategy for the Interface

5:00pm

Engineering Serendipity to Instigate and Delight
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!

    Speakers
    Co-Founder | Geoloqi.com | Aaron Parecki is co-founder of Geoloqi...

    Coder | Dropbox | Aston Motes was the first hire at Dropbox and...

    Artist | Benrik | Co-founder of Benrik, with Henrik Delehag...

    CEO | Sonar | Brett Martin is co-founder and CEO of Sonar, a...

    Co-founder | Meet Gatsby | Gabe is a game designer and engineer...


    Type Interactive, Panel
    Hashtag #sxsw #serendipity
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13228


5:00pm

Feel Rich: Health is the New Wealth
    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    Speakers
    N/A | Crystal Wall

    Rapper | Paul Wall | MC and DJ Paul Wall (born Paul Slayton...

    CCO | Feel Rich | QD3 (QDIII prior to 2000) grew up in Stockholm...

    CEO | Feel Rich | Shawn Ullman is the Co-Founder and CEO of Feel...

    http://bosshoggoutlawz.com


    Type Interactive, Panel
    Hashtag #sxsw #FeelRich
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100642


5:00pm

Fit Together: How Fitness Goes High-Tech + Social

5:00pm

Iron Sky: Forging the Future of Film

5:00pm

LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

5:00pm

Priming Audiences for a Truly Social Olympic Games
    The Olympic Games in London promises to be the first truly social Olympic Games in history. Significant digital and social advancements now allow consumers to personally engage with thousands of U.S. Olympic Team athletes and events, enhancing their experience even beyond traditional media coverage and inspiring them to have a greater vested interest in the games. All industry players, including sponsors, have shifted resources to develop programming and content that fuels this transition. In addition to ongoing event broadcast virtually around the clock, we now see the rise of continuous real-time coverage from analysts, check in opportunities at real life events and at home and direct updates from the competing U.S. Olympic Team athletes themselves. This panel pays particular attention to the impact of digital innovation on the Olympic Games and how convergence technology is shaping audience’s connection to Team USA and events.

    Speakers
    CEO/Founder | GetGlue | Alex Iskold is the founder & CEO of GetGlue...

    Director, Digital Media Operations | United States Olympic C...

    Sr Mgr | Samsung | Digital brand engagement strategist for Samsung...

    Co-Founder | whatstrending.com | Shira Lazar is the Host and...

    Mgr | Weber Shandwick | A pacesetter in digital media for nearly...


    Type Interactive, Panel
    Hashtag #sxsw #Connect
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100388


5:00pm

Reporters & Evangelists: Politics of Online News
    Saturday March 10, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional media outlets use ideology as a way to make their brands stand out online? Does taking an ideological position on the Web damage a reporter's credibility? Is selling your ideology a good way to make a living on the internet?This panel assembles an all-star cast of reporters from the BBC, The Guardian, Politico, and even Ohmynews.com in Korea to debate that question. Between them they have written for some of the top online news sites on three continents and have appeared on ABC, CBS, CNN, CNBC, MSNBC, and FOX. Representing a range of political attitudes and journalistic creeds, the panel will seek to answer: What is the role of ideological journalism in online news? This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    PhD Candidate | University of Cambridge | Andrew is a PhD candidate...

    Journalist | The Guardian | Mary O’Hara was born and grew up...

    Co-founder, Managing Editor | Partisans.org | --Excited to be...

    Journalist/Pundit | Roll Call | Shira Toeplitz is a politics...


    Type Interactive, Panel
    Hashtag #sxsw #partisans
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11690


5:00pm

Surviving the Night: An International ARG Tell All

    Each Summer, thousands of people of all ages and interests participate in local variations of the alternate reality game known as "Journey to the End of the Night", a free, non-sponsored, community-supported race through the streets of major metropolitan cities. The rules are simple but the outcome is anything but: Players travel between checkpoints as fast as they can while avoiding being caught by chasers. Those who survive are rewarded while those who are caught become chasers themselves. Based on the successes of SFZero's model of collaborative gaming, Journey to the End of the Night has grown into an international cultural phenomenon and continues to fascinate new players year after year.

    Speakers
    Creative Director | Cluster Media | ***Updated - Brandin is leading...

    Fin.io | CompSci masters student, consultant & developer in all...

    Co-founder | Situate | Sam is a game designer from San Francisco...

    Designer / Developer | SFZero | Sean W. Mahan is a game designer...

    Data Analysis Specialist | Grockit


    Type Interactive, Panel
    Hashtag #sxsw #Journey
    Theme Gaming
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10501


5:00pm

The Public Is Present: Exhibition Subsites at MoMA

5:00pm

Think Global, Blog Local: The Regional Tech Blog

5:00pm

X of Y: How to Ensure Your Startup Is Defensible
 
 

9:30am

Accelerating Killer LatAm Startups

9:30am

Big Data: Powering the Race for the White House
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.

    Speakers
    VP & Dir of Research | TargetPoint Consulting | Alex Lundry is...

    CEO | Optimizely | Dan Siroker is the Co-Founder & CEO of Optimizely...

    Global Chief Technology Officer | Hill+Knowlton Strategies...

    VP | The Winston Group | Kristen Soltis is the Vice President...

    President | Engage | Patrick Ruffini is president at Engage...


    Type Interactive, Panel
    Hashtag #sxsw #data2012
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10797


9:30am

Can Gaming Make the World Better?
    Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

    Speakers
    CTO & Co-Founder | Keas | Built Quattro, Access, first Ajax engine...

    CEO | Gamification Co

    CTO | dosomething.org | As DoSomething.org’s CTO, George manages...

    Dir of Learning & Program Dev | Learning Games Network

    Senior UX Designer, Game Mechanic | Google Inc | UX designer...

    Chief Revenue Officer | Recyclebank | Chief Revenue Officer Samantha...


    Type Interactive, Panel
    Hashtag #sxsw #game4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12232


9:30am

Companion Gaming: Strategies for Cross-Platform Releases

9:30am

Consumer Patterns Revealed by Dating Site Insiders
    Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.

    Speakers
    Co-Founder | How About We

    VP, Brand & Creative Strategy | eHarmony

    Founder/CEO | eFlirt Expert | Laurie Davis is the founder of...

    CEO Match, Inc/Co-Founder & CEO, OkCupid | Match Inc/OkCupid...

    Co-Founder & Co-CEO | Zoosk


    Type Interactive, Panel
    Hashtag #sxsw #lovebattle
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10064


9:30am

Food Trucks Share Social Media Tips

9:30am

Friending Pharma: Patients, Industry & New Media
    As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

    Speakers
    CEO | The Staley Foundation | Alicia is a three-time cancer survivor...

    Asst Editor | Diabetes Mine/Alliance Health | Allison Blass is...

    Dir | WCG | Public relations is entering its most exciting phase...

    Writer/Editor | Six Until Me | Kerri Sparling has been living...

    AVP of Patient Insights & Analytics | US Sanofi Diabetes | As...

    Vice President | Pfizer Inc


    Type Interactive, Panel
    Hashtag #sxsw #FrndPhrm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11621


9:30am

Is Our Photo-Madness Creating Mediocrity or Magic?

9:30am

Multiplatform Storytelling: Frontline War Stories

9:30am

Pitching Start Ups to Ad Agencies and Clients
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

    Speakers
    Managing Partner | BoxGroup | David is the Founder and Managing...

    Chief Creative Innovation Officer | JWT

    CEO | ADstruc | John Laramie is the President, CEO and Founder...


    Type Interactive, Panel
    Hashtag #sxsw #pitchstart
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11926


9:30am

Publishing Models Transforming the Book

9:30am

Socializing the Presidency: Digital Politics 2012
    Sunday March 11, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    What are the trends in social and digital media that will help shape the 2012 presidential election? What can we learn from grassroots election efforts like Rock the Vote, now in its 20th year, contrasted with the very short history and transformational social media tactics used in recent presidential politics? Is it a natural evolution of activism, is it disruptive? If so - how? Join PBS NewsHour moderator Christina Bellantoni and panelists Mary Katharine Ham (radio host/political commentator); Maria Teresa Kumar (founding executive director, Voto Latino); Craig Newmark (founder craigslist and craigconnects); Heather Smith (president, Rock the Vote); and others to be announced, for a wide-ranging, idea-generating, big-picture discussion of trends past, present and future on how the presidential election may be shaped and transformed by social media services such as Twitter and Facebook to new location based and mobile technologies.

    Speakers
    Political Editor | PBS Newshour | Christina Bellantoni joined...

    Pres | Rock the Vote | Under Smith's leadership during the past...

    Exec Dir/Co-Founder | Voto Latino | Maria Teresa Kumar, founding...

    Fox News Contributor | WMAL, Cumulus Media | Mary Katharine Ham...


    Type Interactive, Panel
    Hashtag #sxsw #SocialPres
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12234


9:30am

Stand with Planned Parenthood: A Crisis Response

    Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.

    Speakers
    Digital Media Coord | Planned Parenthood Federation of America...

    Digital Content Mgr | Planned Parenthood Federation of America...

    Engagement Planner | iCrossing | Gaby Lazzaro is a WOMMA-certified...

    Director of Digital Strategy, Advocacy and Fundraising | Planned...

    Dir, Social Media Strategy | The College Board | Panelist and...

    Dir Online Supporter Engagement | Planned Parenthood Federation...


    Type Interactive, Panel
    Hashtag #sxsw #StandwPP
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9166


9:30am

Storytelling Beyond Words: New Forms of Journalism
    Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

    Speakers
    Editor/Interactive News | The New York Times | Aron Pilhofer...

    Professor | Duke University | Bill Adair is the Knight Professor...

    Editor in Chief | The Journal Register Co | Jim Brady is the...

    Dean of Faculty | The Poynter Institute | Stephen Buckley is...


    Type Interactive, Panel
    Hashtag #sxsw #stories
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10994


9:30am

Tech Detox: Can You Survive a Day w/o Technology?

9:30am

The Connected Company: An Inventory of the Possible

9:30am

The New Black? How Digital Ed Is Everything

    …Back to school? Not necessarily appealing right? The experimental, embedded, and reflexive departments of education and training within creative industries are reinventing education. This panel gathers some visionaries to discuss the positioning of education in the modern workplace. Many traditional business functions such as PR, sales, marketing, philanthropy, recruitment, and business development are now “education initiatives.” There is a need for a 21c model of professional adult education in the workplace. We’ll discuss what the possibilities are given new cooperative models, technological tools, talent gaps, and knowledge sharing in the increasingly competitive fields of global business. We will also share thoughts on pioneering schools including ones internal and/or external to the organization, institution, start-up, and platform-specific models.

    Speakers
    Dir of Digital Dev | Goodby Silverstein & Partners | Originally...

    Global Agency Mktg Mgr | Facebook | Giselle Schmitz grew up in...

    CCO | 72andSunny

    SVP, Dir Digital Innovation | Digital Works Institute/MDC Partners...

    Lori Kent is a visual artist, education researcher, and sometimes...

    Founder | General Assembly

    Prof of Culture & Media | The New School | Trebor Scholz is an...


    Type Interactive, Panel
    Hashtag #sxsw #nwblk
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10038


9:30am

The Positive Power of Sports

9:30am

The State of Social Marketing

9:30am

What Makes Asset Sharing Platforms Thrive?

11:00am

21st Century Giving: Social Philanthropy’s Rise

11:00am

3 Screen Minimum: Convergence of TV & Social Media

11:00am

A New Culture of Learning: Gaming, Tech, Design

11:00am

Are We Killing Social with Social?
    Sunday March 11, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.

    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Founder/Editor Daily Marauder | Daily Marauder | Caroline Giegerich...

    Global Strategy & Solutions- Google+ | Google Inc | Chris Vennard...

    Dir of Mktg | Networked Insights | Jason Kapler is the Director...

    Head of Private Shares Group | Liquidnet

    Head of Live Media Studio | iCrossing | As the head of iCrossing’s...


    Type Interactive, Panel
    Hashtag #sxsw #killsoc
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP12714


11:00am

Can a Social Web of Things Keep TV Cords Connected

11:00am

Community First: Lessons for Early-Stage Startups

11:00am

Discoverability and the New World of Book PR

11:00am

Driving the Change: Public Media Goes Transmedia

11:00am

How Brain Science Turns Browsers into Buyers

11:00am

How STDs Can Be Good for Your Health

11:00am

Internet Bubble the Sequel: 1999 All Over Again?

11:00am

Internet Power: After Cyber-Optimism and Pessimism

11:00am

It’s Funny ‘Cause It’s True: Battling Bad Media

11:00am

Marketing’s Shift from Waterfall to Agile

11:00am

Mother Goose Got Punked: Next Gen Visual Stories
    Visual storytelling has the power to move public policy, influence the direction of war, and alter the course of civil society. During this panel, you’ll learn ways to turn video and photography into great visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action. We’ll give you plenty of compelling examples, but we’ll also take you behind the scenes to show you some of the most important elements of great visual communications. This panel of filmmakers and photographers who have dedicated their careers to nonprofit storytelling will lead you through both the big strategic decisions and the real-world how-to’s of compelling visual communications. If you want to be a part of the next generation of nonprofit visual storytellers, join us for this session.

    Speakers
    Exec Dir | Lights Camera Help | I am a communicator and a collaborator...

    Founder & Creative Dir | Microdocumentaries | Ben Henretig started...

    Founder | STORYTELLERS FOR GOOD | Cara Jones is a multiple Emmy...

    Pres | Nonprofit Marketing Guide.com | Kivi Leroux Miller is...

    Founder, Exec Director | PhotoPhilanthropy | Nancy Richards Farese...


    Type Interactive, Panel
    Hashtag #sxsw #mggp
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9677


11:00am

No Wallet? No Problem. Enter Mobile Payments.
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

    Speakers
    VP of Emerging Media & Innovation | 360i | David Berkowitz is...

    Exec VP, Online/Mobile Business Unit | American Express | American...

    Head of Marketing | Isis | Jaymee Johnson, Head of Marketing...

    Vice President of Global Mobile Transactions | NXP Semiconductors...

    Engineer, Google Mobile Wallet | Google Inc


    Type Interactive, Panel
    Hashtag #sxsw #nowallets
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9756


11:00am

Pocket Film Studio: The iPhone Revolution

11:00am

Startup Breakthrough: Speed Coaching for Founders

11:00am

The Making of the Modern Office
    Sunday March 11, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.

    Speakers
    Digital Platform Manager | Talk Radio News Service/KoPoint...

    VP of Mktg | Yammer | Dee Anna McPherson leads Yammer's overall...

    Sr Dir, Comm | Practice Fusion | Practice Fusion provides a free...

    Dir of Talent Acquisition | Opower | Jennifer Crystal has 15...


    Type Interactive, Panel
    Hashtag #sxsw #momo
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10586


11:00am

The Mobile Apps Value Chain

11:00am

The Rise of Brooklyn Food Scene

11:00am

The UX-Driven Startup: Lessons from the Trenches

11:00am

UX Smackdown! User Testing Techniques in the Ring

11:00am

Voices Carry: Why Authentic Brand Voices Matter

12:30pm

Better Food Through Open Data Standards
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

    Speakers
    CEO, Chef | Foodtree

    CEO & Founder | Windowfarms.org | NYU ITP, Eyebeam Center for...

    Code for America Fellow | Code for America | Chacha is an experience...

    Founder | food+tech connect | Danielle Gould is the Founder...

    VP, Digital Prod Mgmt | Clean Plates | Niles is creating the...


    Type Interactive, Panel
    Hashtag #sxsw #openfood
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9904


12:30pm

Celebs & Causes: A Thin Line btwn #winning & #fail

12:30pm

Crowdsourcing Government: Why Access Matters
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    A public right to data is key to unlocking the biggest enterprise opportunity of our time: integrating social media with public services. Open government combines transparency with citizen participation. This is the future of government. The Open Government Partnership is a new international initiative - bringing together more than 50 countries and international civil society - to share best practice in beating corruption, improving social justice and driving growth and innovation. The UK has put Transparency at the heart of its vision of social and economic growth and is one of the founder members of the OGP. This session also hears from other key founders of the OGP from around the world – including Samantha Power, special assistant to President Barack Obama and the architect of the initiative and Rakesh Rajani, a global civil society leader. The Future is Open: find out how to become an Open Government pioneer.

    Speakers
    Advisor/Speechwriter | US Department of State

    Head | Twaweza | Rakesh Rajani is the Head of Twaweza, meaning...

    Dir of Transparency & Open Data | UK Government | Tim Kelsey...


    Type Interactive, Panel
    Hashtag #sxsw #CrowdGov
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992338


12:30pm

CSS.next: Current Experiments, CSS4 and the Future

12:30pm

Curing a Rage Headache: Internet Drama & Activism

12:30pm

Design and the Mobile Startup
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    Speakers
    CEO | Foodspotting | Alexa Andrzejewski is the Founder and CEO...

    Head of Prod | Foursquare | Alex is Head of Product at foursquare...

    Co-founder | Instagram | Mike graduated from Stanford University...

    Founder, Creative Dir | AKKO | Ron Goldin is the founding principal...


    Type Interactive, Panel
    Hashtag #sxsw #MobileDsgn
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11295


12:30pm

Designing Positive Daily Addictions
    There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.

    So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.

    This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.

    More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.

    And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?

    Speakers
    CEO | BodyMedia

    CEO | Vitality/MIT Media Lab | David Rose is an award-winning...

    VP, Digital Health | Edelman | Gigi Peterkin has more than 15...

    Sr VP & Chief Innovation Officer | Humana

    Sr VP Corporate Comms | Humana Inc


    Type Interactive, Panel
    Hashtag #sxsw #DPDA
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12693


12:30pm

eSports: Enabling Gaming As a Profession

    There is no question in our minds that eSports is the next major sport that will be followed by millions of people. Competitive gaming originated in the classic arcades of the 80s and 90s, but as the new generation has shifted to the Internet to be entertained online, eSports is increasingly becoming one of their favorite pastimes. Gone are the physical requirements to become an athlete – mental agility and strategic thinking are the ruling attributes of the virtual world. The accessibility of eSports has helped it grow into a true industry, which means a bounty of opportunities for game publishers, brands and fans to get in the game. Video games are now at a level where being a successful professional player requires constant practice and commitment, and its pros deserve a payday that one day rivals other professional sports stars with millions of fans. We’ll look at why and how eSports can become the next major Internet phenomenon and create an all-new class of sports celebrities.

    Speakers
    eSports Media Personality/Mgmt | Team Evil Geniuses | Anna Prosser...

    General Manager of eSports & Vice President of Research and Development...

    Dir of GSL | Gom Tv Korea | Jung Won Chae is the Director of...

    CFO | Twitchtv | Kevin Lin is COO of TwitchTV, the world's best...


    Type Interactive, Panel
    Hashtag #sxsw #esports
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13499


12:30pm

Everybody's a Bloody Entrepreneur! Or Are They?

12:30pm

FutureShop: Virtual QR Stores, NFC Receipts & More

12:30pm

How to Run a Social Site and Not Get Users Killed

12:30pm

How to Win Friends and Influence Space Exploration

12:30pm

How We Do It in Brazil

12:30pm

Indie Games, Indie Film - DejaVu

12:30pm

Interface Technology: Gesture Systems and Beyond

12:30pm

No Brochures: Digital Storytelling for Nonprofits

    Storytelling is an inherently key aspect of non-profit business. Donors deserve to know how their gifts are having an impact; potential donors need to know how they can make a difference. But are non-profits truly "thinking digital" when it comes to getting their stories noticed? Are we stuck in brochure mode? The next generation of philanthropists—and beyond—is comprised of digital natives, far more accustomed to non-linear interactive storytelling and far more comfortable with a touchscreen than a staple-bound booklet. Donors are expecting to see complex, layered data presented in the form of colorful, entertaining, easily digestible media. This panel will discuss and explore alternate approaches to get your story noticed across a range of digital platforms.

    Speakers
    Exec Dir | Center for Digital Storytelling | Joe founded the...

    Web Manager | Oxfam America | I'm a digital communications manager...

    Principal | Treesaver Company Inc | Roger Black


    Type Interactive, Panel
    Hashtag #sxsw #NoBrochure
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9691


12:30pm

Once & Future King: Can Syndication Save Content?
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

    Speakers
    Flipboard | Christel van der Boom is a communicator passionate...

    Founder | Free Range Content Inc | Jesse Levine has launched...

    CEO | Free Range Content Inc | CEO Free Range Content (Repost.Us...

    SVP & CTO | NewsRight | Todd Martin is a technology infrastructure...


    Type Interactive, Panel
    Hashtag #sxsw #syndicate
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12874


12:30pm

Psychology of Narcissism & How It Affects Brands
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are passionate about & believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone's behavior online. As time passes will positive sentiment towards an influencer inevitably change to negative? Is influencer marketing changing how we behave online & in our everyday? Is peep culture & narcissism shaping our world, playing a part in marketing & influencing our sharing & buying decisions? Come join our internet culture obsessed panel consisting of a psychologist, blogging pioneer, community manager & online lifestyle blogger/ self proclaimed narcissist.

    Speakers
    Lifestyle Blogger | CasieStewart.com | Casie is a daily lifestyle...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Pres | The Blog Studio | Lucia Mancuso is the President of The...

    Strategist | Spooky English PR | I'm a Geeky PR strategist and...


    Type Interactive, Panel
    Hashtag #sxsw #LookAtMe
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12781


12:30pm

Public Lab: Mapping, DIY Activism & Civic Science
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Are you embroiled in an cartographic dispute? Do you disagree with the official version of your geography? Do you need a up-to-date map of your area of interest?From the BP Oil Spill to the Gowanus Canal Super Fund site, Grassroots Mapping and the Public Laboratory for Open Technology and Science work to empower citizens around the world. Communities engage in citizen cartography and create aerial images with low-cost, DIY, open sourced technologies. This method of mapping creates on-demand imagery that’s 30 to 50 times higher resolution than what’s available via Google Maps. It allows people to document, to lobby and to enact change in their neighborhoods. The Public Laboratory community has expanded to organize projects around the world. Recently recognized with the award of $500,000 Knight Foundation grant, that work continues to expand. We’ll discuss the unique challenges and obstacles of scaling citizen science, IRL community development work, and online technology engagement.

    Speakers
    Web Developer | Consumer Reports | Web Developer w/ @ConsumersUnion...

    Pres Mgmt Fellow | US Department of Housing and Urban Development...

    Dir of Production Processes & Production in Education | Public...

    Dir of Outreach & Partnerships | Public Laboratory for Open Technology...


    Type Interactive, Panel
    Hashtag #sxsw #PublicLab
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9516


12:30pm

Social Media Is a Bubble and SXSW Is a Fad

12:30pm

The European Tech Art Scene

12:30pm

The Secret Path to Success in Online Video

3:30pm

5 Brands Travel the US Inspiring Entrepreneurship
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help them put on a barcamp that would inspire / energize their communities. We shared our passions, listened to other peoples, and took in the unique character of each city we visited. Boy did we learn a lot. We would love to share those observations & experiences with you in hopes that you might take that passion back to your own community. We also wanted to explain why our 5 brands so strongly believe in free beer and hugs versus banner ads and trade shows. These word of mouth branding tactics have been a major part of all 5 of our company’s growth, and we are ready to share our secrets!

    Speakers
    Head of Integrations & Partnerships | MailChimp | Amy Ellis is...

    Mgr of Brand Dev | Batchbook | Christelle is the Brand Development...

    Platform Evangelist | Shopify | Joey deVilla is Shopify's rock...

    Founder & COO | Apptopia | Jonathan is a co-founder of the Barcamp...

    Ambassador of Buzz | Grasshopper | Stephanie is the Ambassador...


    Type Interactive, Panel
    Hashtag #sxsw #BCTour
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100068


3:30pm

Adapting New Technologies for Humanitarian Aid

    Responding to medical humanitarian crises is filled with a variety of obstacles. Constraints like limited time for aid workers, uneven staff education, lousy internet and mobile phone access, as well as the frantic pace of emergency response have made aid organizations reluctant to introduce technological innovations into their practice. This panel will explore how two international aid organizations collaborated with technology companies to adapt new technologies to field conditions. In on instance, Doctors Without Borders/Médecins Sans Frontières (MSF) teamed up with Google on a spatial mapping project to better understand the cholera epidemic in Haiti in 2010. In another program, Women and Health Alliance (WAHA) are teaming up with the mobile phone carrier Expresso and Microsoft’s HealthVault in Senegal to adapt electronic medical record system to SMS. The discussion will address how the programs were implemented, how cultural differences were bridged, and what lessons were learned.

    Speakers
    N/A | Doctors Without Borders/Médecins Sans Frontières (Msf...

    Comm & Program Mgr | Waha International (Women And Health Alliance...

    Geographical Infomation System Officer | Doctors Without Borders/Médecins...

    Title Software Engineer, founding member of Google.org's Crisis...


    Type Interactive, Panel
    Hashtag #sxsw #TechInAid
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8656


3:30pm

Brands with Benefits: Hooking Up with Good Deals
    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

    Speakers
    Cofounder and President | Placemeter | I'm the co-founder and...

    CMO | Modiv Media | Bringing more than 20 years of management...

    Independent Adviser | Until May of 2009, Sarah was CEO of Aegis...

    CEO | Linkable Networks | Tom Burgess is a seasoned executive...


    Type Interactive, Panel
    Hashtag #sxsw #brands12
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11314


3:30pm

Election 2012: Campaigns, Coverage & the Internet
    From smear campaigns on Twitter to owning a domain before the opposition does to constituent hangouts on Google+, social media and the web have changed the election process for good. Candidates rely on social media to get their message out on their terms, journalists report and react to the story as it happens, and social platforms help to galvanize public opinion, support volunteers and solicit donations. With viewpoints from journalists, scholars, and campaign practitioners, this panel will reflect on the 2012 presidential campaign and how new media has made its mark. Specifically, the panel will look at which online platforms are performing the best in the 2012 election, the convergence of new and traditional mediums on the campaign trail, and analyze how campaigns are using these tools to promote their issue platforms and candidates, successfully or not.

    Speakers
    North American Editor, BBC.com/News | BBC NEWS | Claudia Milne...

    Editorial Dir | Personal Democracy Media | Micah L. Sifry is...

    White House Correspondent | Time Magazine | Michael Scherer is...

    Digital Director | Obama for America | Teddy Goff is the Digital...

    Professor | University of North Carolina Chapel Hill | Zeynep...


    Type Interactive, Panel
    Hashtag #sxsw #2012Elect
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11944


3:30pm

Fulbright: How the 1st Social Network Adapts to SM

3:30pm

Funny Or Die: Future of Comedy & Everything Else

3:30pm

How Comics Journalism Is Saving Your Media

3:30pm

How to Build Entrepreneurship Communities

3:30pm

Investor Spotting 2012

3:30pm

Libros digitales para todos/eBooks for Everybody

3:30pm

No Rainy Days: Identity Protection in the Cloud

3:30pm

Open Web, Open News: Reporters & Developers Remix

3:30pm

Preserving the Creative Culture of the Web
    For over 20 years the web has provided continuous deluge of cultural production. Digital artifacts such as websites, images, and videos have much to communicate about our social and cultural evolution, and yet their messages or moments can be fleeting or quickly lost. Both the accessibility and longevity of digital content are subject to a wide range of risks, from technological obsolescence to outright deletion by their creator or host. So what is being done to preserve these cultural objects for the long term? Approaching web content from a cultural and artistic perspective, this panel will convene leading writers, archivists, thinkers and technologists to discuss to the questions, challenges, and imperatives involving preserving the creative culture of the web. We'll cover topics like "what is the long-term significance of a website, and why would it be worth preserving?", "should web sites and artifacts be treated like works of art or architecture?", and "how do we go about archiving digital content to ensure its accessibility and longevity?". Example initiatives to be discussed will be the Archive Team's various projects (such as the Geocities torrent), the Internet Archive's Wayback Machine, Internet Archeology, and the Rhizome ArtBase. This panel will be presented by Rhizome, an organization dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology.

    Speakers
    Adjunct Archivist | Internet Archive | Computer Historian, Documentary...

    Asst Professor | University of Maryland | Kari Kraus is an Assistant...

    Dir Technology | Rhizome | Nick Hasty is an artist, programmer...


    Type Interactive, Panel
    Hashtag #sxsw #digiprsrv
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100111


3:30pm

Rockstars or Roadies: Who's the Better Employee?

3:30pm

Sports Media: The Beat Goes Gone?
    Until quite recently, there was a single source of record for your favorite sports team: The beat writer. For decades, the local paper determined what sports fans would consume and how they’d consume it.Not until the explosion of the internet were sports fans able to fulfill their desire to know more about their team -- and know that stuff immediately. The web completely innovated the experience of being a sports fan. Pretty soon, athletes were communicating directly with fans. Highlight dunks were published online seconds later. Reporters began to tweet notes from practice instantly.Today's modern sports fan demands immediacy, and this appetite is driving a new kind of sports coverage, one that relies on innovation, both technically and editorially. Our panel will explore the rapid innovation that has occurred in sports journalism, and promises to continue at an exponential rate. We'll seek to answer the question: What will the sports beat look like in 10 years?

    Speakers
    Sr NBA Editor | Yahoo! Sports | Johnny Ludden was the San Antonio...

    Writer | Grantland

    President | BuzzManager Inc | Kathleen Hessert is founder and...

    NBA Writer. Editor of ESPN.com's TrueHoop Network | ESPN.com...

    Dir, Media Services | San Antonio Spurs


    Type Interactive, Panel
    Hashtag #sxsw #sportbeat
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13977


3:30pm

SSO (Single Sign On): Why Does It Suck So Often?

3:30pm

Startup Genomics: Maximize Success and Avoid Death

3:30pm

Still Invisible? Waging Stories with Social Media
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    What does it mean to wage a story? In this panel, Pulitzer prize-winning journalist Jose Antonio Vargas describes the moment of coming out as an undocumented immigrant, an "outlaw" in his own country. He explores the ways in which his radically visible story traveled from the New York Times to Facebook to Youtube and back -- and forced a toxic national debate into a human frame. As context for Jose's incredible story, Joe Sudbay, Deputy Editor of AMERICABlog, describes how bold, hi-tech storytelling transformed the political calculus during the waning months of the last Congress and landed him in a meeting with President Obama at the White House. Felipe Matos takes us on a journey that reinvents what it means to push for civil rights: a 1,500 mile walk from Miami to DC, tweeted at every turn.These hypervisible, once-invisible stories are changing what we thought we knew about the communities that are "coming out," as well as how to tap the power of social media to ignite change.

    Speakers
    Organizer | Presente.org | Felipe Matos was born to a single...

    Managing Dir | GetEQUAL | Heather joined GetEQUAL in May 2010...

    Dir of Organizing | Change.org | Jackie serves as Director of...

    Contributing Editor | AMERICABlog | Joe Sudbay serves as a Contributing...

    Co-Founder | Define American | Jose Antonio Vargas is a Pulitzer...


    Type Interactive, Panel
    Hashtag #sxsw #StoryPower
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10853


3:30pm

Tech + the Evolution of the In-Store Experience

3:30pm

The Power of Contemplative Play
    Play is a human thing. Before games, even before language, we play. Play is the first tactic we use for understanding our environment and each other. Let's forget about "gamification" for a second (phew!) and look at where unstructured play can take us in digital experiences. Tablets and smartphones provide a whole new context for interaction, and by all accounts it seems that whatever experiences arise there, they will be far more playful than on the desktop. The networked entertainment system, already the site of much of the culture around 'gaming', is branching out to offer all sorts of different media experiences. How can play help make sense of this new landscape? Both Planetary by Bloom Studio and Journey by That Game Company explore new types of contemplative play and help define a new genre in gaming and applications.

    Speakers
    Founder & Pres | Bloom

    Dir, Culture & Comm | ngmoco:)

    Producer | That Game Company


    Type Interactive, Panel
    Hashtag #sxsw #PowerPlay
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10263


3:30pm

WARNING: Are Online Reviews Bad for Your Health?
    Should you pick your doctor the same way you pick where to eat dinner? We are all consumers of health services. Our culture is exploding with information sharing and reviewing of services, and businesses are feeling anxious about the power of social media to damage their reputation. Yet the difference between which pizza to order and which plastic surgeon to trust is more than mere matter of words. Plus, as the numbers of angry and anonymous reviews grows, contentious battles are forming between healthcare providers and their patients, giving rise to an entire industry devoted to defending online reputations and fighting back against bogus posts. So what is the healthy balance? This panel will explore the legal rules at play (including copyright, free speech and patient privacy), the ethical obligations of healthcare providers (including confidentiality and the Hippocratic oath), and the innovative practices being developed in response.

    Speakers
    Legal Dir | Electronic Frontier Foundation | Cindy Cohn is the...

    Professor | UC Berkeley School of Law

    CEO | Medical Justice | I practiced as a neurosurgeon for ~ a...

    Licensed Psychologist | Dr Keely Kolmes Private Psychotherapy...

    Doctor | iWantGreatCare

    VP, Corp Comm & Gov Affairs | Yelp! | Vince joined Yelp in April...


    Type Interactive, Panel
    Hashtag #sxsw #DrReview
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11293


3:30pm