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Filter: interactive
 

11:00am

Manage With Care: Employees Are Your New Clients

11:15am

Empathy-Building Tools for Better Collaboration

11:30am

P-Cubed: Building a Happy, Positive Startup

11:45am

Traveling Band: Road Trip to Happiness?

12:00pm

Eat Shit Sleep: Enlightenment Through Unemployment

12:30pm

Freelancer F*ck Ups: Don't Make My Mistakes!

    Working as a freelancer is stressful. It can be unreliable, unpredictable…and downright unnerving. Your taxes are higher, your paychecks are sporadic, and your health insurance will double. So why would you dare walk down this career path? In spite of its blemishes, freelancing gives you a great amount of latitude in defining your career trajectory, along with the satisfaction of being held accountable primarily to yourself. Benefits of freelancing include more family time, flexible work hours, no bosses breathing down your neck and the option to work in your skivvies. This session will teach you how to take advantage of the burgeoning freelance-working trend and navigate around the pitfalls you’re most likely to encounter. Journey with me on a freelancer's path, where I'll share my most dreadful mistakes so you can avoid making them.

    Speakers
    Creative Technical Generalist | Darrow Digital Media Inc | A...


    Type Interactive, Future15
    Hashtag #sxsw #mistakes
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9450


12:45pm

Responsible Design and the Ethics of Influence

1:00pm

Multiplayer Work: An Idea Whose Time Has Come?

1:15pm

Organization Design Is for Lovers
    Conceived as a user’s manual for DIY organizational design, this talk explores good practices for structuring an organization for creativity and impact, and motivating smart and creative people.The importance of building an exceptional team is sometimes minimized by creative business owners. It is a “secondary task” unrelated, at least superficially, to the work we deliver to clients, often triggered under duress by an event: a huge new client project to ramp up for, a round of VC funding, the opening of a new office, the exodus of a few great employees, or market events that force a restructuring. For this reason building an organization often takes on an urgent tone and is executed with haste or fear. ‘Organization Design is for Lovers’ is about adding people with confidence and implementing the right organizational structure to push your ideas forward.

    Speakers
    Managing Director | ScottMcDowell.us


    Type Interactive, Future15
    Hashtag #sxsw #DesignLove
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9304


1:30pm

Applied Improvisation: Preparing to Be Unprepared

3:30pm

How to Become a Next-Generation Media Company
    The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.

    Speakers
    Co-Founder & CEO | Wetpaint | Ben Elowitz is co-founder and CEO...


    Type Interactive, Future15
    Hashtag #sxsw #elowitz
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11202


3:45pm

Books Win the Attention Economy
    The invention of the printing press transformed society by breaking up elite strangleholds on entertainment and information. But governments and corporations figured out how to tame the next wave of media—TV & radio. How can the Internet fulfill its true revolutionary promise and avoid being co-opted again by the economic and political establishment? By uniting with the book, the last medium to accomplish that. Average time spent per user on books is hours, lifetime revenue per author approaches one thousand dollars. But they're damn idiosyncratic and sampling them is hell, so current technology and business models favor lowest common denominators to maximize advertising revenue. By combining the Internet's capacity to power creation and consumption with the book's capacity to get deeper inside the human mind and identity than any other medium, the Internet can balance its dependence on corporate advertising with the economics of individual choice.

    Speakers
    VP/Content & Community | Small Demons | Richard Nash is an independent...


    Type Interactive, Future15
    Hashtag #sxsw #books_win
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9275


4:00pm

Delivering Content Experiences Across Platforms

4:15pm

What Content Strategists Can Learn from the Movies
    Whether it’s Bridget Jones in pursuit of Mark Darcy or Luke Skywalker on a quest to discover himself while overcoming evil, film protagonists are on a journey inspired by the promise of adventure and reward. Real people are on a similar quest to solve problems--including the prospective customers you hope to attract with your content marketing strategy. By applying principles of film narrative you can shape the online journey of your buyers, helping them bond with fellow travelers and overcome obstacles along the way. To do that, you must look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and think like a storyteller: Who are the heroes--and the villains? What conflicts and challenges do they face? What is their quest and what is the reward? Learn how to use film narrative to unite your team and client around a storyline, map the buyer’s journey, and align the right content to the right person in the right way and at the right time.

    Speakers
    Social Media & Content Strategist | Babcock & Jenkins | Carmen...


    Type Interactive, Future15
    Hashtag #sxsw #csmovies
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10813


4:30pm

Bringing Back the Love When Google Hates You

5:00pm

How to Get Consumers Addicted to Your Content

5:15pm

Responsive Content: Build a Website that Kicks App

5:30pm

Your Blog Is Not Your Business

5:45pm

Crowd Sourced & Collaborative Story-Writing

6:00pm

Tracking Trends to Make Great Content
 
 

11:00am

Data Is Sexier Than Sex... And I'll Prove It
    Big. Complicated. Often dirty. Sexy? Interactive data visualizations (charts and graphs) have helped make data consumable, accessible, and yes, sexy. It’s that sex appeal that has us clamoring to see our twitter, AdWords, conversion, and other data in a sleek, interactive, “I want the answers now” views. Data has snuck its way into our lives – from our offices, to our bedrooms. It’s everywhere. And as it continues to penetrate all areas of our lives it also continues to be delivered in a variety of different formats – some better than others. From the corny quick-stat charts in USA today to smart interactive graphs embedded in blogs, posted in online publications, and now frequently dominating the screens of our work computers. We’re starting to become obsessed, and more importantly, held accountable for much of the data consuming our lives. So, we admit it. Data is sexy. Especially when it’s easy to understand, interactive, and is in a format that easily facilitates smart business decision making. Luckily it doesn’t have to be as scary, or intimidating, or (potentially) as uncomfortable as that first time…

    Speakers
    Business Analyst | Kabel Deutschland | Giedre Aleknonyte aspires...


    Type Interactive, Future15
    Hashtag #sxsw #sexydata
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12937


11:15am

Advanced API Design: How APIs Change the World

11:30am

Bam!: When Every Device Is Cloud-Connected

11:45am

Brain As Interface: Future of Bio-Computing

12:00pm

Using Technology to Thwart Human Traffickers

12:30pm

How to Build Privacy By Design into Web and Mobile
    Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.

    Speakers
    Chief Technology Officer | Personal | Tarik Kurspahic is co-founder...


    Type Interactive, Future15
    Hashtag #sxsw #privacy360
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13541


12:45pm

The New Age of Money

1:00pm

I'd Bump That: NFC Growth from Play Will Pay

1:15pm

QR Codes, Technology and a New Era of Fine Art

1:30pm

Music Apps Gone Wild

3:30pm

dot.wtf?top.level.domain.names.will.change.the.web

3:45pm

Open APIs: What's Hot? What's Not?

4:00pm

Creative Leadership: Reimagine the Design Process

4:15pm

Design for Your Audience Not for Yourself

4:30pm

How Great Design Can Ruin Experience

5:00pm

Demystifying Design: Fewer Secrets, Greater Impact
    Even in today's experience-obsessed world, Design is often perceived as a tactic to simply “make things pretty.” To combat that oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers (of every sort - visual, UX, interaction, et al) a false perception of value, uniqueness and control over their process and work. In actuality, this self-imposed mystery drives divisions between designers and their teams. To lay foundations for greater collaboration and inclusion, designers need to stop looking at their work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts and the true value of Design becomes clear while designers are revealed to be the indispensable product people they truly are.

    Speakers
    Principal | Neo | Author of www.leanuxbook.com, designer, product...


    Type Interactive, Future15
    Hashtag #sxsw #demystify
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP8662


5:15pm

The Art of the No-Decision Decision

5:30pm

Creating Engagement: Brains, Games & Design
    This segment gives you a psychological dashboard for creating compelling and engaging interaction experiences. Learn to manage the trigger points for critical psychological processes that determine the mental states of immersion, engagement, and flow so you can motivate your audience to keep playing, start buying, or even change the world. Your design starts in the senses and is translated by the brain into emotion, experience and behavior. With neurocognition and positive psychology, we unlock the translation process for engagement, flow, story, and pleasure. Get a checklist to create more successful and satisfying interactive media, whether it’s on a single platform, across media, or a transmedia, to improve the outcomes of your projects, from design and marketing to advocacy. Avoid unintended consequences of design. Learn to engage the brain to create engaging user experience, motivation and influence behavior.

    Speakers
    Dir | Media Psychology Research Center


    Type Interactive, Future15
    Hashtag #sxsw #flowdesign
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12672


5:45pm

Why Mobile Apps Must Die

6:00pm

Geo Interfaces for Actual Humans
 
 

9:30am

Structural Defects in the Software Ecosystem
    There are deep-running problems in the way current software systems are structured. Perhaps the most visible symptom is an unacceptably high barrier to creativity (programming). To produce anything significant, redundant structures must be rebuilt from absurdly low levels of abstraction. Thus what may seem conceptually trivial often requires a tedious exercise in implementation, prone to human error. This is because our abstractions don't faithfully reflect the concepts they are meant to represent, which in turn is due to an unfortunate shortsightedness in seeing computers ultimately as machines for mutating state in a desirable way, instead of as a medium for expressing mathematical ideas. This talk will attempt to illuminate some of these largely unaddressed fundamental issues in computer science, and introduce some of the theoretical and design work being done that may point the way to solving them.

    Speakers

    Type Interactive, Future15
    Hashtag #sxsw #SDSE
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100325


9:45am

Light and the Unexplored Communications Frontier
    Free-space optical communications stand to fundamentally change how humans use wireless networks. Whereas fiber-optic communications enabled the formation of the global network, free-space optical communication will facilitate the explosive growth of local, infrastructure-free networks. Leveraging LED bulbs, displays, phone screens, and other ubiquitous light sources, we can create scalable, local networks. These networks will not be used simply to gain Internet access, but rather, will be used to facilitate communication between humans and devices in an interactive way that cannot be achieved with RF. Light (and thus data) can easily be covered, focused, diffused, and directed - allowing the user a unique level of control regarding where and how data is sent. The shift from RF to optics is not an evolution, but rather a revolution in the way we think about wireless networking and device interaction.

    Speakers
    Researcher | MIT Media Lab | Travis is currently a student at...


    Type Interactive, Future15
    Hashtag #sxsw #light
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100335


10:00am

Do Gamers Dream of HTML5 Sheep?
    The recent wave of social and mobile games has been a boon for the game industry by making games more accessible to new players. However, this has only intensified fragmentation, making it difficult for developers to deploy on many platforms. This then prevents players from enjoying their favorite games on any device, whether at home or on the road. Emerging technologies like HTML5 and WebGL provide the ideal solution to solve these problems with true cloud gaming in the browser. This talk will discuss the present and future advantages of HTML5 game development, why HTML5 is on course to become the prevalent medium for cross-platform game development, and the roadblocks that still remain before we reach this ultimate future over the next few years. The talk will also look at the emerging tools and engines that will put HTML5 games on par with other platforms. I will conclude by talking about the kinds of games to expect as well as multiplayer’s role in all of this.

    Speakers
    CEO & Founder | GoldFire Studios Inc | James Simpson is 23 years...


    Type Interactive, Future15
    Hashtag #sxsw #html5games
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100337


11:00am

Disrupting the Entrepreneurial Process
    Since when did university become places to churn out mindless working drones for BFC’s (Big F**kin’ companies)? The verticals that have been built in universities that are based on profession have completely deviated from the humanities, which teach skills transferable to any job. Unfortunately, students, like me, have been put through a system that encourages herd behavior instead of a culture of innovation and leadership. We have been so closed from each other that we rarely get to work with people of different skillsets until we hit the “real” world. I believe projects should be cross-disciplinary. Perhaps, a business major teams up with a computer science major and an advertising major to create the next best IPhone app that you’ll be Tweeting about tomorrow. Maybe a fashion designer joins an architect to build an art museum with inspiration from the history of fashion. There’s no end to the combination of creativity that can occur when diverse minds come to bear. It’s the system itself that has given students a hard time finding the expertise they need for competent cofounders. Schools like Babson have turned initiatives into full blown colleges where every student has their own venture; a trial by fire. Now finding mentors is even harder. The city is the “real” world and has an ecosystem of its own, but it doesn’t have to be that way. There are millions of interactions made possible by an open accessible campus and city that allows students to get out of its “bubble”. Imagine a platform that could bridge the gap from capitalism 1.0 into capitalism 2.0, where resources are distributed and democratic. I dream of a world that doesn’t stand for stop-gap solutions, but gets to the heart of the problem and proposes many solutions, and allowing anyone to learn how to create wealth. No longer a world where you are born at the top, but where anyone can share their idea, find a team, execute, and prosper. There will be less for-profit focus and more for-benefit focus. So far there are many scattered solutions springing up: Startup America Partnership, Angel List, Y Combinator, but what will horizontally integrate them all to make one hub for easy collaboration and action?

    Speakers
    CEO | uThinkTank | Future15 Speaker: Disrupting the Entrepreneurial...


    Type Interactive, Future15
    Hashtag #sxsw #Disrupt
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100330


11:00am

Secrets to User-Centric Social Experience

11:15am

5 Reasons You Should Stop Investing in Facebook

11:15am

The Future of Innovation and Young Entrepreneurs

11:30am

Sharing Privately in the Context of Health

11:30am

Startup Balance: Being Awesome Outside the Office

11:45am

Startup Finances For Dummies

11:45am

The Open-Source Cult(ure) of Hatsune Miku
    When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of online social platforms?Vocaloid is a music production software from Japan that synthesizes voices for songs. In 2007, Crypton Future Media released Hatsune Miku, a young, female version of Vocaloid. Thousands of musicians use the software and character to make innovative songs and videos, which are circulated on Nico Nico Douga & YouTube for free, and many receive millions of hits within weeks. Vocaloid has helped amateur musicians land professional contracts, produced live concerts with holographic singers, and made Miku into a global virtual idol.This talk looks at one case study of a peer-produced media franchise that exploded into a global phenomenon using social media and free distribution, and the issues and successes of networked creative production.

    Speakers
    PhD Researcher | USC Annenberg | Alex Leavitt is a Ph.D. researcher...


    Type Interactive, Future15
    Hashtag #sxsw #MikuCult
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11577


12:00pm

Integrate the Best of the East into Social Gaming

12:30pm

CrowdTV: Crowd-Sourcing Documentaries

12:30pm

From Collegiate Soccer to Professional Business

12:45pm

An Emerging Solution to How We Teach Our Students
    Besides the Great Depression, we are living in what I believe is the hardest time to be a student. The reason for this is that we are going through a revolution. For the last 150 years we have lived in an industrial economy, which was sparked by the Industrial Revolution. But now we are coming into the information stage and what some people call the Social Revolution. In this revolutionary change, the people who succeed are those who live their passion, invest in relationships, and start movements that matter. The “one-size fits all” track to educating our kids is no longer relevant in the new economy. Public schools were created in the industrial age to train people to work for the companies. The more education you got, the better corporate job you received. But now, jobs are declining so there are a lot of qualified candidates who remain unemployed. In fact, college was never created for the majority. Over 62 percent of America high school graduates went to college this year. This number sounds great but a scarier number is that nearly 81 percent of college graduates this year are moving back home with their parents. I went to public school and I remember how my school functioned: assembly lines, long hallways with rows of lockers, and loud bells to tell us to change shifts. This system had many benefits for students whose strengths were conventional academics but even now those students are falling face first in the new economy. I look back at my high school days and say, “If only there was a class in school called Success—who knows where I would be today.” I believe that there is a difference between being educated and being successful. I think school gives us the subjects and basic skills to think for ourselves. But we are not taught how to succeed with the skills given to us. In this session, I will explain the importance of teaching our students the subject of success. I will also talk about how online learning can allow all students to have their own personal life consultant that allows them to personalize their curriculum. As adults, we can teach students to be indispensible no matter the state of the economy.

    Speakers
    Co-Founder and Director of Expansion | Student Success Academy...


    Type Interactive, Future15
    Hashtag #sxsw #Learn2Grow
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100340


12:45pm

Independent Manufacturing with Social Media

1:00pm

The Dark Art of Digital Music Recommendations
    People have always been the primary vehicle by which music spread around the world – from the days of the wandering minstrels to the heyday of radio DJs and then on to tight-knit circles of fans rallying together around photocopied ‘zines. Fast forward to today digital’s world and social networks as well as social music services such as turntable.fm have dramatically changed the way people share music. Recommendations technology guru Michael Papish will dive into the different approaches to deploying recommendations—from tools to match our mood to the personal touch of editorial, the impact that the interplay of computer-generated recommendations within social networks will have, and the importance of tagging/curating data as part of the recommendation process. Michael will also tackle the million-dollar questions for music recommendations: Are we making good recommendations? How do we make them better? Do we possess tools to evaluate success or do recommendations remain a Dark Art?

    Speakers

    Type Interactive, Future15
    Hashtag #sxsw #DarkArt
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13502


1:15pm

Why Women Fail to Rule the Social Networks

3:30pm

Adprovising: Agile Marketing Made Easy

3:30pm

How One Will Change the World
    How many times have you seen someone you wanted to talk to, but did not quite know how? This is the question that led to the creation of One, a mobile application that notifies you when there is someone right next to you with similar interests. People meet their best friends and their spouses by coincidence. Why is that? I found that people are aware of very little around them. At the University of Illinois, I used to walk down the Engineering Quad every single day. Hundreds of people pass me, and I do not know any of them. This is so silly. Technology is replacing face-to-face interaction. Technology is making people unsocial. One is the opposite. I am trying to turn coincidence into a science. One helps you create face-to-face interactions. One connects you to the 99% of the world you haven’t met yet. The implications of the product are boundless, being utilized by students wanting to connect with classmates, people seeking new friends, businesses seeking customers (or vice-versa), or helping potential lovebirds meet. One helps remove the barrier that often exists between people and reveals meaningful opportunities you would have otherwise been unaware of. For example, if you list a major interest as smoothies, you may be alerted that another smoothie-lover is in the room. Or, that a local Smoothie King is giving away discounted smoothies. If you receive no notifications, you can simply click on “smoothies” and learn about a new blend receiving awards, or read recent reviews on popular mixes. Right now, people around you are strangers. This is not by choice, but by technical limitations. We think one day very soon, our kids will say "there was a time when we you didn't know everything about the people right next to you?" One allows you to fill in the blanks. One helps you form meaningful connections with people who would otherwise be strangers.

    Speakers
    Co-Founder & COO | ONE | Cory is the Co-Founder and COO of One...


    Type Interactive, Future15
    Hashtag #sxsw #ONE
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100341


3:45pm

Brands That Believe in Sex After Marriage

3:45pm

How to Live Forever

4:00pm

A Bigger World: The Dreams of Youth Realized
    There is more opportunity today than at every point in the past combined. As technology and innovation drive us forward, the scope of human potential increases exponentially. But the amount of time we have to experience such opportunities stays constant. And that's the heart of the dilemma - as the world becomes more expansive, we're forced to keyhole ourselves ever more into narrower and narrower domains. I don't think that's right. My dream is for everyone in the world to be able to experience as much or as little of it as they desire. There are two ways to do this: increase the amount of time we have, and increase the amount we can do in the time we have. And so those are the two first life goals I'd like to present to everyone here: longevity and cognitive augmentation. Solving these two problems opens the gate to everything else. This is the leap humanity has been waiting for to take us to the next stage in our evolution. So how do we do it? We don't have all the answers, but we know the problems, and we know that they're solvable. Physical aging is 100% biological just like any other disease (and really - it is a disease. "Age-related" diseases such as Alzheimer's, Parkinson's, cancer, heart-disease, and more are all better seen as "symptoms" of the over-arching disease of aging which is the true cause of our ailments). And as such, we can cure it just like any other disease. There are numerous promising leads as expounded on in the stellar exposition "Ending Aging" by leading biogerontologist Aubrey de Grey. The problem is - we're not going to be able to tackle any of them at the level of intensity we should without mainstream support. Not only is funding critical, but so is widespread acceptance. Drugs that treat aging won't even be approved by the FDA as aging isn't recognized as a disease. The same is true for cognitive augmentation. Until we come to terms with the possibility of a technological singularity, we won’t be able to prepare for it to the extent that we need to. And so now is the time to begin our movement. If we truly want to live in a world where freedom of all opportunity is extended to everyone, this is where we start. Come hear the talk and connect with likeminded dreamers!

    Speakers
    Founder | Pricemash | Thiel Fellow bent on making this world...


    Type Interactive, Future15
    Hashtag #sxsw #moretime
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100338


4:00pm

A Tale of Loyalty: Virtual Brand Currency Wars
    Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we’ll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We’ll explore visions of consumers making transactions with 50+ currency options. “I’ll pay with ‘widget’ points ma’am, they’re trading well today.” Then let’s shift into brand-based personal economies, with each consumer having their own “virtual exchange.” What happens when brands go to war over your “loyalty economy?” Lastly, what if everyone cashes out, flooding our economy with virtual cash? Complete devaluation of our current economy? I’m sure we’ll be fine, I’ll just drink a bitcoin and shut the %@! up.

    Speakers
    VP/Creative Technology | Designkitchen [WPP] | //confound the...


    Type Interactive, Future15
    Hashtag #sxsw #brandwars
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11803


4:15pm

Connecting with Your Future Customers, the Net Gen
    Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.

    Speakers
    Social Media Coach | Lane Sutton Social Media Coaching | 15-year-old...


    Type Interactive, Future15
    Hashtag #sxsw #futuremktg
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8590


4:15pm

Demographics Are Dead: Unlocking Flock Behavior

4:30pm

Rise of the Social Spammers
    Are you a social spammer? Is the social sphere simply supplying brands with new and interesting channels in which to spam people? Brands want to be relevant to their audience, but many marketers believe personalization of every message and interaction is far too difficult, time consuming, and too expensive. So some have just settled for second best, making do with their current “mass blast” marketing systems – are they now going to try that via social channels? Engaging marketing isn’t as hard as you think...In his presentation, Scott Briggs, Sr. Director of Social Strategy and Insights, will provide hard facts and examples indicating how consumers call out specific brands to address the issue of relevance. He will show how marketers can become more relevant quickly by utilizing data assets they’ve been capturing, storing, and all but ignoring. The presentation will also provide practical social insights into how brands can measureand refine their strategies immediately.

    Speakers
    Sr Dir, Social Strategy & Insights | Alterian


    Type Interactive, Future15
    Hashtag #sxsw #Spammers
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12052


5:00pm

DotAnything 101: Demystifying New Domain Extensions
    After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.

    Speakers
    General Counsel | Sedo | Jeremiah Johnston is general counsel...


    Type Interactive, Future15
    Hashtag #sxsw #NewTLDs
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8669


5:00pm

Raise the (Sweep)stakes: Story of Social Actions

5:15pm

Big Data + Social Graph
    All we read about these days is the promise of “Big Data.” Companies like Google, Facebook, and Amazon are just beginning to tap into the mass information they possess, and one shudders to imagine just how much these companies know about what we’re up to online. There’s no telling how much data there currently is, and may become available in the future, and still no clear path on how to balance the opportunity with the risk. The only thing that is certain is that data is the hottest topic this industry’s seen in a long time – and all of the data in the world won’t help marketers without the right filter. The real power lies here: in the Social Graph. The Social Graph is the missing link between advertising and our interactions on the Web. By tapping into the social connections and relationships between a brand’s loyalists and her closest friends, the Social Graph revolutionizes the degree of advertising effectiveness, with infrastructure that respects consumer privacy.

    Speakers
    CEO & Co-founder | 33Across Inc | Eric is the CEO and co-founder...


    Type Interactive, Future15
    Hashtag #sxsw #33Across
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12361


5:15pm

Bringing Back the Scientific Method
    If you look back at the history of human civilization, and the last 100 years in particular, you will see a history that is, for the most part, dominated and driven by science. The scientific method and its results have transformed humanity from superstitious tribesmen to gods that can control almost every aspect of themselves and the environment. Yet, beneath the glamorous technology that science has enabled lays a system that is outdated, inefficient, and broken. From the education of future scientists to the equipment needed to carry out basic research, the process of discovery and innovation is hampered by commercialization and inefficiency. The university, once a bastion of knowledge and exploration, is now nothing more than a toll booth. First, students must spend up to $200,000 (much of it with debt that follows them through bankruptcy) for the privilege of teaching themselves from outdated textbooks that cost thousands more. They then enter the modern laboratory, funded by organizations that value the quantity of research over quality and stocked by research equipment manufacturers that gouge their clients by pricing equipment five or ten times what they are worth. Here they start their journey of pumping out research articles, for which they don’t get paid, so that companies like Wiley and Elsevier can make 40% profit margins for simple file hosting. Professorship and tenure is their only respite, the so called white light at the end of the tunnel, yet if they take that path they will be relegated to spending the rest of their lives teaching and writing grants. If instead these scientists decide to enter the corporate world, they will most likely spend their lives trying to increase the efficiency of ammonia synthesis or engine output by 3% instead of curing cancer or building the next rocket that will fly to Mars. The rapid growth of scientific research and knowledge in the last century is unsustainable under the weight of all of these problems. In order to maintain humanity’s momentum and tackle the global problems that we face now and in the next 50 years, in order to save future generations from the problems we’ve created, we need to open science up to the masses, making it more democratic and efficient. This talk is about how citizens, without involvement from the government or private industries, can help solve science’s problems.
    Type Interactive, Future15
    Hashtag #sxsw #SciMethod
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100332


5:30pm

Genius or Feeble? Ranking Luxury Brands Digital IQ

5:30pm

PurpleSight: A New Way to Look at Politics

5:45pm

Deconstructing the Myth of Viral Video

6:00pm

Agency Innovation in 15-Minutes or Less
    Unlocking innovation within an organization is a mystery for most, especially those within advertising and marketing agencies. For agencies there are limitations to our business model putting business practicality and unpaid innovation at odds. Without investing in innovation, clients won’t pay for skills that you have not demonstrated—the ultimate chicken or egg question. In addition to the business challenges, there are a lot more practical questions as well, like where to start innovating? While we are dealing with where to start innovating, we look back and realize how many hours went unbilled, unused every year. We just do not know where to start. This talk will put actionable steps to innovating at any organization, focusing on agencies, and discuss how to harness the power of the unbilled hour to innovate. Harnessing the energy of your organization has the ability to win new business, empower your teams and finally uncover that elusive word innovation.

    Speakers
    Chief Prod Officer | Possible Worldwide | Marty Boyer is the...


    Type Interactive, Future15
    Hashtag #sxsw #15min
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11090


 

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