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3:30pm

Can Growing a Moustache Change the World?

3:30pm

Effective Social Media Presence in Higher Ed

3:30pm

Hacking SXSW for Smiles and DorkBot Street Cred
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)

    How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give them a brief: make SXSW smile. Then we watch them bring their web-connected Dorkbot action to the streets of Austin. The team with the most social interactions on and offline wins. And we get to present the results to you.

    What’s this about? We’re excited about the Internet of Things, but we’re also impatient. We won’t wait for R&D. We’re nerds and we want to make a point. We’ll walk the line between integrated experiences being useful tools to make our lives easier, and the ever-looming digital frontier of “over-helpful” electronics that analyze our every move. As we aim to create ever-smaller devices that connect us to our social grid, is it possible we’ll overstep a line? iPhone apps that analyze sleep patterns are great, but would we be intimidated by a bed which analyzed us while we slept?

    Speakers
    Creative Technology Dir | iris | David Caygill is a creative...

    CTO | cr3ative media


    Type Interactive, Core Conversation
    Hashtag #sxsw #DorkBot
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12418


3:30pm

How to Be Acquired & Stay Happy

5:00pm

Seafood Watch vs. Yelp: Future of Social Food
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, big data and ubiquitous computing mean we can hack the food system like never before. Corporations have yet to provide consumers with tools to understand the impacts of our food choices. This is a change that we will have to lead. Let’s build it today. The open food system will be social. Disruption from a social food system may be as powerful as social media has been in the media world. We can demassify food like social tools have demassified media. Just as we have increasingly turned to the web to learn about—and influence—world and local events, so too we will turn to an open and social food system, managed online, to learn about and acquire food.

    Speakers
    Researcher | Institute for the Future | Upon graduating from...

    Dir | Upwell | Rachel Weidinger loves saving the world, binder...


    Type Interactive, Core Conversation
    Hashtag #sxsw #socialfood
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13661


5:00pm

Small Business Career Thinking in a Large Company

5:00pm

Smokey Bear Tweetup

5:00pm

Sparking Real World Action with Social Media
 
 

9:30am

Entertain or Fail: Brands As the New Publishers
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.

    Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

    Speakers
    Chairman & CEO | Machinima Inc | Allen DeBevoise is the Chairman...

    Pres | Katalyst | Anthony Batt is the President of Katalyst...


    Type Interactive, Core Conversation
    Hashtag #sxsw #entertain
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13175


11:00am

Data Visualization for Social Change
    The power of data visualization as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in public debate and policy, whether using maps and graphs or motion and info graphics. But many nonprofits still struggle with effective information design and delivery. This session aims to bring together visualization experts with advocates working for social good to discuss effective ways to visually present data in clear and meaningful ways. We welcome graphics and visualization pros to share viewpoints and lend a little knowledge towards establishing best practices for illustrating critical social issues. Advocates are encouraged to bring success stories or vexing challenges to the discussion. Participants will come away inspired and more knowledgeable, and will make connections with others facing similar challenges that can potentially lead to innovative solutions.

    Speakers
    Founder & Director | Mapping Worlds | Desmond Spruijt is founder...

    Comm | Guttmacher Institute | Lauren Carmin is a Senior Communications...


    Type Interactive, Core Conversation
    Hashtag #sxsw #data4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10399


11:00am

Does Free Content Cannibalize Your Paid Consulting

11:00am

NFC: No Freakin' Chance?
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

    Speakers
    Chief Strategy Officer | Posterscope | Chief Strategy Officer...

    Mobile Strategist | Mutual Mobile | Rachel checks into 15 apps...


    Type Interactive, Core Conversation
    Hashtag #sxsw #WTFisNFC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11123


11:00am

Reflections of a Zen Digital Nomad
    Saturday March 10, 2012 11:00am - 12:00pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    In November of 2009 I gave away all my worldly possessions to a family that lost everything in a fire, and started the first great adventure of my life. Since that time, I've been "homefree" staying in bed & breakfasts, hotels, and the countless couches and spare rooms of friends I've met through social media. Ten years ago, this life wouldn't have been possible. But today, in the world of fast connections and even faster friendships - where non-traditional is in and thinking outside the box is the norm - becoming a digital nomad is a viable alternative to conventional living. Along the way, I found a teacher, embraced minimalism, and discovered the incredible power of the social graph. Fellow Digital Nomad Julia Allison will be joining me to talk about her adventures in geo-agnostic living. If you're curious about the digital nomad lifestyle and wonder if you could live for a year or more "homefree", this is a presentation you don't want to miss.

    Speakers
    CMO - OnBoard Tours | Peanut Butter Media

    Media Personality | The Julia Allison Brand | Julia Allison...


    Type Interactive, Core Conversation
    Hashtag #sxsw #ZenNomad
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13583


11:00am

Y Rappers R Better Marketers Than U

12:30pm

Crowd Sourcing Community Projects Like Tom Sawyer

12:30pm

Do People Really Want Participatory Government?

12:30pm

Does Real Time Data Make Us Better Consumers?

12:30pm

How Brands Build Advocates By Anticipating Needs

12:30pm

The Freelance Rockstar
    Saturday March 10, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    Working independently. It's fairly common in the tech world, but there are also many, many misconceptions and stereotypes. Josh has been working independently as a developer for the better part of the past fifteen years and has learned many lessons not only about what it means to work freelance as far as lifestyle goes, but also many practical bits of info about dealing with money, contracts, clients, personal marketing, and how to fix things when it all seems to go wrong. Christin Roman has just made the big jump from working as a full-time user experience designer to working independently. She will speak about the process of making the big leap -- what sort of planning it took, what the dangers were, and how it's turned out so far. And we can both speak to the idea of working freelance as a lifestyle choice -- balancing work and life, etc. We would also like to keep this open to audience discussion about experiences and techniques for living the life of a freelance rockstar!

    Speakers
    User Experience Designer | I Hate Robots

    Founder | Frescher-Southern Ltd


    Type Interactive, Core Conversation
    Hashtag #sxsw #flrs
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11765


3:30pm

11 Reasons QR Codes Are Not Engaging Consumers

3:30pm

Best Practices for Supervising Millennials

3:30pm

How Meaningful Design Can Save the World

3:30pm

Rise of the Indie Web

3:30pm

Your Marketing Sucks: Why You Need to Think Local

5:00pm

Erasing Lines Between Physical and Digital Worlds
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Your mobile device can tap into an invisible highway, the lifeblood of the digital world, in exciting and wholly unexpected ways. It can show you where you are, let you digitally check in to your location, measure how fast and far you’ve run or analyze your car’s performance. Ogmento and PDP Mobile are working on two very different ways to erase these digital barriers. While Ogmento strives to overlay the digital world onto the real world by bringing real-world ties to locations and brands to a device, PDP is creating a physical connection to the digital world with unique hardware that joins people with their devices. Representatives from both companies will discuss the directions that digital life is taking and how you and your mobile device are going to draw closer together, whether you’re carrying your city in your pocket or monitoring your health in real time through an earclip. We’re not in the Matrix yet, but suddenly the idea doesn’t seem like sci-fi anymore.

    Speakers
    Pres, Co-founder | Ogmento | Brian Selzer is the President, Co-Founder...

    VP | PDP Mobile


    Type Interactive, Core Conversation
    Hashtag #sxsw #mobilelife
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11385


5:00pm

How to Break Through the Noise with Great Events

5:00pm

Let's Talk Video for Social Change
    With great images, powerful music and rich, authentic stories, videos can influence real change in our world. The question that businesses and organizations have to ask is, "Which stories resonate with our audience," and, "How do you produce these stories with ever-decreasing budgets and impossible deadlines?" Mark Horvath started InvisiblePeople.tv 3 years ago with $45, a laptop, a small camera and an iPhone. Today, InvisiblePeople.tv is an internationally-recognized movement that's helping save lives. Matt Warren has produced & directed more than 250 hours of award-winning content for TV, web & events. For more than 8 years, Matt has helped Skip1.org, DIRECTV, Public Storage and Universal Studios Hollywood tell their story. This session is an open forum in which we share our experiences, strengths, failures, and victories. It’s the perfect place to make new friends, develop strategies, and get answers to help tame this rapidly changing form of communication.

    Speakers
    Founder | Invisible People | Everyone talks about social media's...

    Co-founder, Producer, Dir | Radar | I produce & direct for T...


    Type Interactive, Core Conversation
    Hashtag #sxsw #VidChange
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13710


5:00pm

Monetizing Mommy

5:00pm

Screw the Job Market: Young + Passionate ≠ Broke
    Saturday March 10, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    Yes, you are an expert. Yes, you can make money doing your own thing. No, you don’t have to work for the next hot start-up or within the confines of Corporate America to do it. Michelle Ward of When I Grow Up and Molly Mahar of Stratejoy are young, profitable, and passion-fueled full-time entrepreneurs. In this core conversation, we'll all be talking about how we can do we love without living in our parent's basement. Yup - it *is* possible to create a passionate business that actually pays the bills. The job market can suck it. Not to be missed by beginner solopreneurs, recent grads, the laid off (and appreciative!), side hustlers, and those who are currently employed but looking to break free of the golden handcuffs. Come ready to share your wins, struggles and stories in this interactive conversation!

    Speakers
    Founder, Coach, Speaker | Stratejoy Inc

    Founder/Owner | Scout Creative Media LLC | Tara Gentile is a...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Screw
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9609


5:00pm

The White House on the Road
 
 

11:00am

Community Regenerati​on Through Digital Literacy

    Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
    This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Director | Knowle West Media Centre | Carolyn is founder and...

    Doctoral Student | Texas Tech University | I'm a doctoral student...


    Type Interactive, Core Conversation
    Hashtag #sxsw #kwmctalk
    Theme Better Tomorrow
    Level Advanced
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP8801


11:00am

Open Source & the Changing Tech Landscape

11:00am

Rise of the Interactive Director As Creative Lead

11:00am

We the People: Creating a Consumer's Bill of Rights
    Who will determine the future of your privacy and digital life? Will it be Apple, Google, Al Franken, or you?Everyone's talking about all of the data people are creating and how it’s protected – or not. Key Internet players have faced lawsuits and legislative, regulatory and media scrutiny for how they track, share, sell, and retain consumer info. This has created a perfect storm for Congress to lead a charge to protect consumer privacy. But governments are as interested in access to consumer and citizen data as any big company.Shouldn’t we the people have a say in defining these standards? Absolutely.We’ll use this session to create a privacy bill of rights that tackles key issues around data, permissions, transparency, exporting information, and data deletion. We’ll use location based services as the case study, led by leading practitioners in the field.Together, in this interactive session, we’ll create 10 unalienable rights and vote to ratify it for the world to use.

    Speakers
    Pres & Founder | Placecast | Anne Bezancon is the Founder and...

    Co-Founder & CEO | Personal.com | Shane is co-founder and CEO...


    Type Interactive, Core Conversation
    Hashtag #sxsw #LBSRights
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10279


11:00am

Welcome to the Age of Hyperspecialization

12:30pm

Adding Value As a Non-Technical No Talent Assclown

12:30pm

All Eyes on You: Visual Effects & Viewer Engagement
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

    Speakers
    CEO | GenArts Inc | Katherine joined GenArts as CEO in June 2008...


    Type Interactive, Core Conversation
    Hashtag #sxsw #vfx4views
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9321


12:30pm

Big Data Smackdown on Cybersecurity

12:30pm

Brand As API: Connect Differently
    As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new foundation for that relationship. This requires brands to leave the “broadcast relationship” and, instead, build a relationship sharing communication, innovation, and the very product/service itself. Insight into this relationship can be found in the structure, language, and use of APIs (Application Programming Interface). APIs provide a set of rules – a language for connecting to data and services. To remix. To build. To leverage. To extend. Many API calls provide explicit metaphors for the ways brands can connect to customers. Generally, the API relationship provides insights into the role of brands in the customers’ life. This conversation will explore these metaphors, share case studies, and work to build a language for better connecting consumers with their brands.

    Speakers
    Professor, Chair & Co-Dir | Interactive Media Studies Miami...

    Professor & Co-Dir | Interactive Media Studies Miami University...


    Type Interactive, Core Conversation
    Hashtag #sxsw #brandasapi
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13812


12:30pm

Right to Be Forgotten: Forgiveness or Censorship?

3:30pm

Data Is the New Oil: Wealth and Wars on the Web
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    In the 21st century, we’re experiencing the dawn of a new fuel: Data. Multibillion-dollar industries, from search engines to social networking to online advertising, have been built on the aggregation of personal data, information the World Economic Forum likens to a “new type of raw material … on par with capital and labor.”We believe a new war will soon breakout, a War on Data. And we're ready to go to battle. Two personal data experts, Owen Tripp, co-founder and COO of Reputation.com and World Economic Forum Technology Pioneer, and DJ Patil, Data Scientist in Residence at Greylock and former Chief Scientist at LinkedIn, encourage businesses and entrepreneurs to disrupt the status quo through data. Old businesses and dynasties will be toppled as new disruptors fight back with innovative use of data.Join Owen Tripp and DJ Patil to learn which top industries stand to be disrupted by data innovators.

    Speakers
    Data Scientist in Residence | Greylock Partners

    Co-founder / COO | Reputation.com


    Type Interactive, Core Conversation
    Hashtag #sxsw #DataNewOil
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12255


3:30pm

F**k Privacy: Neuromarketing Is the Web's Future

3:30pm

For Better or for Work: Married to an Entrepreneur

3:30pm

The Trend of Trending

5:00pm

Beautiful Data? No, That Data is a Sex Machine
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Yes data is beautiful–but SEXY?! That’s right. It’s powerful, self-sufficient; it can write its own ticket. Data doesn’t need you anymore...or does it?We’re all looking for ways to pull useful information from the overwhelming amount of data flooding the Internet. Two solutions have surfaced–dataviz and semantic web. Both are taking on a life of their own but they’re tackling the problem in very different ways.Data visualizations give us the means to understand the multitude of data out there. But what’s next? Ever heard of XBRL? RDF? These and other semantic web technologies are changing the way we understand data. They give data context. Without context, data is meaningless, and data can’t organize itself.Back end semantic web & front end visualizations both make data more usable but require a human catalyst. Are we entering a time that data will make itself more usable by organizing itself contextually and representing itself visually?Moderator: Greg Ebert, Rivet Software

    Speakers
    Professor | The University of Texas

    CEO | Visual.ly


    Type Interactive, Core Conversation
    Hashtag #sxsw #datadoestx
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10283


5:00pm

From Dorm Room to Board Room
    This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

    Speakers
    Co-Founder; Chief Creative Officer | Mental Floss LLC | Mangesh...

    Pres | Mental Floss LLC | Will Pearson, the “Titan of Trivia...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Dorm2Board
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12166


5:00pm

How to Personalize Without Being Creepy II

5:00pm

Personal Identity Management: Why It Matters

5:00pm

Security and Privacy in Social Networks
 
 

11:00am

Credit vs. Collaboration: The Organization Divide

11:00am

Events Are Now Platforms: Seven Tools for Success
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Our goal with this session is to make events better for all of us. Events no longer exist in a vacuum. The new ideas and relationships we all seek from events are now available to us across a continuum of ongoing social tools, so audiences give as much attention to their devices as they do to a speaker, or to the person sitting next to them. How can we as event participants, producers, and sponsors best adapt to this new reality? How can these digital tools serve to humanize and improve our experiences, and make us more present, as opposed to being just another source of distraction and overwhelm? Join with leaders in the field as we explore best practices for using the wide array of tools that are emerging in the event space. Please visit www.buildingalliances.com/blog for a list of our invited guests representing key products and services in the space and links to the tools we encourage you to check out and use in advance of our discussion (including here at SXSW!)—Brian Duggan

    Speakers
    Founder | Building Alliances LLC | I help organizations build...

    Founder | LeWeb | Loïc Le Meur is a serial entrepreneur based...


    Type Interactive, Core Conversation
    Hashtag #sxsw #events
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10496


11:00am

iVision Africa: New Media's Role in Reframing Africa
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This Core Conversation will discuss how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. This conversation will also examine new media’s social and economic impact as it relates to Africa.

    Speakers
    Founder & CEO | African Digital Art Network | Jepchumba is an...

    Founder / Creative Director | Society HAE | Ngozi Odita is founder...


    Type Interactive, Core Conversation
    Hashtag #sxsw #AFRIKA21
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8570


11:00am

Job Hopping: Turn a High Number to Your Advantage

11:00am

Your Arts Organization = A Startup Business

12:30pm

Character Building As an Attention Magnet

12:30pm

Crowdsourced Creative: Friend to Advertising?

12:30pm

Social Apps and Charitable Giving

12:30pm

SpacePoints: Space Outreach at Ludicrous Speed

12:30pm

Work When Startup Culture Hits Mainstream
    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.

    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.

    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?

    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    Speakers
    CEO & Founder | LiquidSpace | Thankful to be the Skipper of LiquidSpace...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Mainstream
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13507


3:30pm

Big Brands and You: Make the Love Connection

3:30pm

Connected Cars, Connected Cities and Urban Driving
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    As population density in major urban areas changes, cities across the globe are inputting measures aimed at reducing urban congestion. At the same time, in response to environmental concerns, government regulations, and rising gas prices, automakers are developing and manufacturing electric vehicles at a faster pace. These EVs are becoming increasingly connected, passing and receiving information from the cloud, primarily to manage their charge but increasingly to optimize the driving experience. How will population density, digitally connected cities, lowered investment in public transportation, and connected cars change the needs and behaviors of urban drivers? How should digital technologies (including NFC, LBS, social networks) be leveraged to meet their needs both inside and outside the vehicle? Amy and Neal, members of Razorfish’s automotive practice, will lead an exploration of the digital tools that will support the future of urban mobility.

    Speakers
    Assoc Experience Dir | Razorfish | Amy Todenhagen is an Associate...

    Sr Strategy Mgr | Razorfish | Neal is a Sr. Strategy Manager...


    Type Interactive, Core Conversation
    Hashtag #sxsw #CityDrive
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8862


3:30pm

Drugs, Milk & Money: Social & Regulated Industries
    Social media presents countless opportunities to engage target audiences. But many marketers in regulated industries are missing out because they constantly hear “we’re not allowed to” when it comes to social marketing. Previous bad experiences with regulatory agencies paralyze companies once known for their marketing prowess. In the meantime, customers continue to actively search for information online, share their brand experiences and sometimes get scooped up by competitors that have figured out how to engage while still remaining compliant. This session will discuss how brands in regulated industries like pharma, healthcare, food/beverage and financial services can successfully use social marketing to connect with and activate key constituents. Learn how organizations can effectively work with their legal and regulatory teams, create value-added content to engage current and prospective customers, build brand equity, drive sales and loyalty, and gain competitive advantage.

    Speakers
    CEO | Digital Influence Group | As Chief Executive Officer of...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Regulated
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9741


3:30pm

Getting Good: Practical Tips for New Designers

3:30pm

Sharing: A Window into the Human Psyche

3:30pm

Social Networking: Giving Cancer Patients a Voice
    Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing our experiences helps keep his memory alive, and hopefully, provides comfort and support to those in similar situations. Each cancer journey is unique and deserves to be told. Their stories are our stories.
    My project aims to support those affected by this horrible disease. They can connect with others in similar situations through a website where they will be able to share their cancer stories and their loved ones’ story while giving and receiving support. Think of it as a “Cancer Facebook.” A TSOS Profile allows cancer patients and their loved ones to share status updates, pose questions and post inspirational quotes. Individuals can further their relationships and stories by creating groups and forums. Getting involved with TSOS online is simple and quick.
    In addition to an online and print presence, TSOS’s goal is to become a pillar in the community by holding cancer awareness events and providing college scholarships.
    TSOS will host community events such as cancer walks, concerts and sports competition fundraisers. These ideas would raise cancer awareness in the community and bring the community together for the cause.
    My dad will always be an inspiration to me. Through TSOS I can continue his story and maintain the connection that I’ve had with him. His story will live on and as TSOS grows we will all contribute to a story that will all be ours.

    Speakers
    Founder | Their Story Is Our Story | Hi all! My name is Brandon...


    Type Interactive, Core Conversation
    Hashtag #sxsw #voice
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12792


5:00pm

Blogging: Why So Many Women Are Doing It

5:00pm

Positively Inspired Change Campaigns
    Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change make sense? Could focusing our common attention and intention on positive emotions more effectively transform our world? This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. Contribute to the discussion and learn how you can infuse these principles in your next campaign. Questions will include: How do positive (versus negative) emotions influence audiences? How can you build happiness, joy, inspiration and love into your next campaign? How do we inspire these best parts of ourselves in the pursuit of social change and meaningful engagement? Is positivity-based messaging more sustainable than its opposite? How do we balance some of the difficult realities of the world and the work we are doing with a positive message?

    Speakers
    Founder & CEO | Epic Change | Stacey Monk is the CEO & co-founder...

    Co-Founder | StartSomeGood.com | For over 15 years Tom Dawkins...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Positive
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10291


5:00pm

What’s the Holy Grail of Social/Mobile/Local?
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are the mobile holy grail of modern times and premium brands are rushing to deliver them, although with limited success. What does it take to deliver such services? What is the role of the content curator? And how can you serve consumers who sometimes just don’t know what they want? Melbourne-based Lonely Planet CEO Matt Goldberg and BBC Worldwide Digital Director Daniel Heaf of London will use the platform to address these questions, examine the technologies and consumer behaviour that are changing the way content providers think, influencing their investment decisions and share their experiences of working with this dilemma across BBC Worldwide’s portfolio of premium passion brands – among them Lonely Planet, Doctor Who and Top Gear.

    Speakers
    BBC Worldwide’s Digital Director | BBC Worldwide

    CEO | Lonely Planet


    Type Interactive, Core Conversation
    Hashtag #sxsw #wenzani
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP8622


5:00pm

Why Your Car Will Be the 5th Screen in Your Life
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    After movie theatres, TVs, PCs, and mobile phones – come learn how your car will become the next screen you embrace. Our cars are already fitted with the most powerful computers that are completing 2,000 decisions per second — but are we using this technology to its full capacity? The fifth screen has arrived, and it's right there next to your steering wheel. Are you ready to interact with the most innovative screen yet? Let's discuss where inventors and marketers will partner with consumers and see how far we can push the fifth screen. Will cars know we’re approaching and unlock our doors, set our temperature and seamlessly sync to our favorite music? Will they read us our emails, tweets, and Facebook messages and allow us to respond? What other new capabilities will we invent? The fifth screen is just at its inception. Join us as we explore the future of our fifth screen.

    Speakers
    Manager, Connected Vehicle | Audi Of America Inc | Anupam Malhotra...

    Director Mobile | AKQA

    CEO | AKQA


    Type Interactive, Core Conversation
    Hashtag #sxsw #5thscreen
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13387


 
 

11:00am

Digital Divas: How Girls Rule the Digital Universe
    How can brands in low-interest, low-involvement categories truly engage women in the digital space? Which of women’s digital activities are purchase decision drivers vs. distractors? What do women really want from brands online? Ogilvy, Microsoft and Mindshare teamed up to tackle those questions and more with “Digital Divas,” a groundbreaking study of more than 12,800 women that reveals how the Venus-Mars analogy extends into the digital sphere: how women vs. men live and breathe online and what that means for brands. "Digital Divas" makes sense of the daunting deluge of data on women in the digital domain to tell the story of how women seek, share and shop across channels. We’ll discuss and debate some hot topics, like why women really “like” brands on Facebook and what a “like” is truly worth. We’ll share some surprising new digital developments, like what surpassed peer recommendations and store coupons in 2011 to become the No. 1 influencer of women’s online purchase decisions. And we’ll illustrate how even the least sexy brands are connecting with, captivating and cashing in on women in the digital domains they rule.

    Speakers
    Partner, Cultural Strategy Director | Ogilvy & Mather | Dayna...

    Managing Partner, Dir of Strategic Planning | Ogilvy & Mather...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Divas
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12284


11:00am

Hackathons: Kickstart a Movement from a Weekend
    It all happened so quickly: you arrived at the hack-a-thon, got excited, met interesting people, came up with a great idea, built a prototype (in less than 12 hours) and presented to an adoring crowd.Then everyone went home. Slept. Ate. And lost momentum...Hackathons are evolving: from a room filled only with developers, to rooms full of social innovators -- developers, designers, planners, journalists, civic leaders and more -- coming together to address pressing urban issues (transportation, community development, energy use etc). This is exciting, and produces potentially groundbreaking ideas. But too often, the hackathon finishes and projects never see the light of day. The good news, is that it is relatively easy to turn these 48-hour geek-chic fests into events with lasting impact. This conversation will allow hacker organizations, government, businesses and citizens to discuss the value of hackathons and how to leverage them to kick-start change-making movements in cities.

    Speakers
    Assoc Dir of Invention | Deutsch LA | Christine has been called...

    Chairman & Founder | Gray Area Foundation For The Arts


    Type Interactive, Core Conversation
    Hashtag #sxsw #cityinnov
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10220


11:00am

Journalism’s Got 99 Problems: Design Is #1

11:00am

Taking Team Solidarity into the Trenches

11:00am

You Don't Need Bandwidth to Be Awesome

12:30pm

Closer to One: Buddhism and the Internet of Things

12:30pm

Digital Age Editing: A Magazine Editor’s View
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’ve never been before. In this conversation, Lucky Editor-in-Chief, Brandon Holley, and The New Yorker’s Deputy Editor, Pamela Maffei McCarthy, will explore the new magazine landscape. How do editors make the leap from print magazines to multi-platform brands? Holley and McCarthy will explore the evolution of the editorial process –from article choice and presentation to workflow issues to the role of social media—as well as the changes in their audiences’ expectations. Holley, formerly Editor-in-Chief of Jane magazine who also launched Yahoo! Shine, has extensive experience working primarily for younger brands as well as digital environments. McCarthy first worked on reconceiving iconic titles for new eras as Managing Editor of Vanity Fair and Executive Editor of Esquire.

    Speakers
    Editor In Chief, Lucky | Lucky | Brandon Holley Editor-in-Chief...

    Deputy Editor, The New Yorker | The New Yorker | Pamela Maffei...


    Type Interactive, Core Conversation
    Hashtag #sxsw #digmags
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9279


12:30pm

Getting Experts on to Your Passion Project
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    I've spent the last year working on a game and project to disrupt international development. I built an incredible team of advisors, developers, designers, nonprofits, and supporters around simply an idea, and around a person who had never completed a similar project. Furthermore--they donated their services in the beginning for free!This core conversation will talk about how to rally the best talent around an idea, even if you've never met them (and if the idea ultimately changes or fails).I'll also address diving into tech and gaming, only having a background in online publishing, music, and international relations. I'll talk about motivation, never giving up, and why projects like this are some of the best ways to address global issues and drive innovation. Finally--I'll close on how the project came together (and ultimately changed) and why everyone should have a passion project. Don't be afraid to fail...dive in!

    Speakers
    New Products & Writer | Berger Works LLC/The Economist | I'm...

    Special Projects | Do Something | James C. Elbaor leads Special...


    Type Interactive, Core Conversation
    Hashtag #sxsw #psnproj
    Theme Future of Work
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12385


12:30pm

How to Lead a Social Revolution and Make a Profit

12:30pm

The Creative Collaboration Conundrum

3:30pm

Getting the Most out of Google+

3:30pm

Making eBooks Smarter: Responsive Page Design
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than its “dumb” static counterpart. Possibilities range from memory-coaxing character summaries embedded “beneath” the digital canvas to continuously streamed in updates. Join author Pete Meyers (“Breaking the Page”, O’Reilly) for a lively group chat. He’ll kick off with a fast-paced tour of digital document design principles and best practices. From there he’ll help attendees compare modern readers’ most pressing needs to the kinds of just-in-time services digital books can deliver. Together we’ll swipe away the notion that digital book design is just about picking fonts or adding video. It’s about shaping content on an infinite canvas so that ebook readers become ebook lovers.
    Type Interactive, Core Conversation
    Hashtag #sxsw #smartebook
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9737


3:30pm

Marshalling Your Army of Interns

3:30pm

People-Powered: Technology and the Revolution

3:30pm

Who’s in Charge? Too Many Cooks in the Project

5:00pm

Building Team Chemistry in Baseball & Technology
    Making a great product isn’t really all that different than making a World Series run. In both cases, the organization must assemble the right mix of talent, motivation, independent spirit and willingness to be coached. The right combination of these qualities results in a team who moves faster, makes better decisions, gets to better outcomes, and has more fun. None of this is easy, but it’s do-able, and we’ve assembled some vivid examples of how to do it right (or wrong) from things we know well: design, finance, and baseball. We’re going to discuss the tools and practices that we use to ensure that our teams are talented and high-functioning, and we’ll draw inspiration from our own roles in assembling design teams at Cooper and in building mobile products at Thomson Reuters. What role do performance-enhancing drugs play in product development? Tune in to find out.

    Speakers
    Head of Mobile Products- Eikon | Thomson Reuters | I have spent...

    Managing Director | Cooper | Doug LeMoine is a lifelong baseball...


    Type Interactive, Core Conversation
    Hashtag #sxsw #TeamChem
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13731


5:00pm

Death of Digital Downloads: MP3s the New 8-track?

5:00pm

Taking Your Brand Back from Your Customers

5:00pm

The Semantic Web Has Gone Mainstream! Wanna Bet?
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    In 2005, I started learning about the so-called Semantic Web. It wasn’t till 2008, the same year I started my PhD that I finally understood what the Semantic Web was really about. At the time, I made a $1000 bet with 3 college buddies that the Semantic Web would be mainstream by the time I finished my PhD. I know I’m going to win! In this presentation, I will explain what the Semantic Web is and show you why it is already mainstream. The Semantic Web is enabling better web search, saving IT companies millions of dollars a year, helping researchers share data, discover new drugs... and this is just the beginning. If you have heard about the Semantic Web but never cared to spend time understanding what it is or if you are a skeptic and want to challenge me… this presentation is for you.

    Speakers
    PhD Student | The University of Texas at Austin | Juan Sequeda...

    Sr Research Scientist | Yahoo! Inc | Peter Mika is a Senior Research...


    Type Interactive, Core Conversation
    Hashtag #sxsw #semweb
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13649


 

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