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9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Friday March 9, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01437


1:00pm

All Day Event - Alcatel-Lucent’s Trend Lounge

1:00pm

All Day Event - GE Garage

1:00pm

Half Day Event-Gemalto Mobile IDEA/NEXT Lounge

1:00pm

Half Day Event-IBM Future of Social Lounge

1:00pm

Half Day Event-Samsung Blogger Lounge hosted by Techset

1:00pm

Half Day Event-The Americans Elect Lounge

1:00pm

Half Day Event-The Beacon Lounge

1:00pm

Half Day Event-The Circus Mashimus

1:00pm

Half Day Event-The Lift presents: Latin America Innovation

2:00pm

Newsjacking: How to Inject Your Ideas
    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. Marketing and PR expert and bestselling author David Meerman Scott prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news

    Speakers
    Mktg Strategist | Freshspot Marketing | David Meerman Scott's...


    Type Interactive, Book Reading
    Hashtag #sxsw #newsjack
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992310


2:00pm

@TVEngagement: Does Social Media Drive TV Ratings?
    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

    Speakers
    SVP MTV Digital Media | MTV Networks | Colin Helms is Senior...

    EVP Mktg | Shazam Entertainment | David Jones joined Shazam in...

    Sr VP Mktg | Bravo Networks | Ellen Stone Senior Vice President...

    Sr VP Mktg, Creative Svcs & Brand Strategy | Food Network | As...

    VP | Text100 | Tara O‘Donnell has 18 years of consumer and...


    Type Interactive, Panel
    Hashtag #sxsw #tvengage
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10516


2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

Branding Without Bullshit: Building Social Media-Proof Brands

2:00pm

Brands As Patterns

2:00pm

Building a Jewish Presence Through Social Media

2:00pm

Change Happens: Improv for an Unpredictable World

2:00pm

CNN's Black in America / Silicon Valley: Aftermath

2:00pm

Designing for Context

2:00pm

Digital vs. Print: Storyboard to Digital Delivery
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    Speakers
    VP, Hearst App Lab | Hearst Magazines | Chris Wilkes is the vice...

    CTO | Conde Nast | Joe Simon is Executive Vice President - Chief...

    CTO | Next Issue Media | KEITH BARRACLOUGH CTO, EVP Products...

    EVP & Chief Digital Officer | Meredith National Media Group...

    VP, Digital Business Dev | Time Inc | Perry Solomon is the Vice...


    Type Interactive, Panel
    Hashtag #sxsw #NextIssue
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13155


2:00pm

Formula 1: Driving Global Technology & Innovation

2:00pm

Get Smart! Hack Your Brain for Peak Performance

2:00pm

How 21st Century Tools Are Disrupting Global Power

2:00pm

Keeping Loyal Consumers Engaged by Shaking Sh*t Up

2:00pm

Making a Grand Entrance: How to Launch a Product

2:00pm

Man vs. Algorithm: Online Video Curation Face-off

2:00pm

OMG Your RFP Is Killing Me

2:00pm

Perfect Timing: Evolving GLBT Suicide Prevention
    Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.

    Speakers
    Dir Strategic Planning | Sensis Agency

    Digital Mktg Mgr | The Trevor Project


    Type Interactive, Solo
    Hashtag #sxsw #Timing
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100434


2:00pm

Popping Your Bubble: Stories of the Digital Divide

2:00pm

Raise Your Profile Using SXSW

2:00pm

Rethinking Civilization for the Social Age
    The continuing global economic and political crisis should be the wakeup call to the world. We need to rethink and rebuild many of the organizations and institutions that have served us well for decades, even centuries, but are no longer able. Many traditional economic and social pillars of the industrial age have come to the end of their life cycle. Yet, enabled by the digital revolution there is dramatic change occurring everywhere, from Cairo streets to Wall Street, from the lecture halls of our universities to the halls of government. How can we rethink our economy and society for the new age? Don Tapscott is one of the world's leading thinkers about new technology, new media and innovation in business and society. He is the author of 14 widely read books, most recently Macrowikinomics, and was named one of the world’s most influential management thinkers by Thinkers50 in 2011.

    Speakers
    CEO | The Tapscott Group | Don Tapscott is CEO of The Tapscott...


    Type Interactive, Solo
    Hashtag #sxsw #rethinkciv
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100184


2:00pm

Sex on the Web – The Sabotage of Relationships?

2:00pm

Social Change, Social Media & Social Filmmaking

2:00pm

Startup Marketing: Big Results with a Small Budget

2:00pm

SXSW Yoga

2:00pm

The Cloud as Skynet: Conquering Digital Overload
    Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a storm cloud? Today – there is a mad rush to move pictures, video, and event private data to the cloud. We live in a world today of constant connection. We’re blessed with unlimited access to pervasive communications. We are, in fact, shifting from an era of mere content abundance to an avalanche of undifferentiated data. Our hard drives runneth over. So - you can't blame your self for wanting to move to the cloud. Unlimited space for all your crap - and free. Who wouldn't sign up? Today the noisy web has resulted in the emergence of a handful of private, walled garden webs. A closed web. Will our cloud providers become information overloads? Can we save the web from privatization, and regain control over our data and our identities? Only if we move fast. Before ‘Big Data’ becomes ‘Big Government.’ Find out how digital ‘overload’ can insure power in the human web.

    Speakers
    CEO | Magnify.net/CurationNation.org | Steven Rosenbaum, author...


    Type Interactive, Solo
    Hashtag #sxsw #GetOverloaded
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992311


2:00pm

The Concrete Jungle: Nature in an Urban Ecosystem
    Friday March 9, 2012 2:00pm - 3:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the way we experience the natural world? According to E.O. Wilson's biophilia hypothesis, humans have an instinctive bond with other living things, but as rapid urbanization continues, the nature near us disappears. How can we develop new ways to reconnect with nature and what roles do technology and digital media play in this effort? With backgrounds in the hard sciences, technology development and environmental activism, the panelists will share their experiences tackling these issues on the front lines of New York City. From the building of a popular city-wide festival for celebrating biodiversity to the launching of an award-winning mobile platform for citizen science, this panel will be of interest to urbanophiles, technologists, strategists, policy makers, and anyone else concerned about nature deficit disorder.

    Speakers
    Founder & Exec Dir | NYC Wildflower Week | Marielle Anzelone’s...

    Co-founder & Chief Leaf | Networked Organisms | Yasser Ansari...


    Type Interactive, Dual
    Hashtag #sxsw #UrbanEco
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11236


2:00pm

The Future of Lifestyle Media
    Friday March 9, 2012 2:00pm - 3:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    Speakers
    Dir | Krrb | Andrew Wagner is the current director of Krrb and...

    Editor | Camillestyles.com | Camille Styles is the founder and...

    Founder | DesignSponge.com | Grace Bonney is the founder and...

    Editor, Food & Prop Stylist | Sweet Paul Magazine

    Editor | Austin Eavesdropper | Tolly Moseley is a culture writer...


    Type Interactive, Panel
    Hashtag #sxsw #lifestyle
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100143


2:00pm

Why Invest in Health Tech?

2:00pm

Wireless Wellness: App-tastic or Just Fun & Games?
    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

    Speakers
    Sr Editor, Mobilized | All Things Digital

    Chairman, CEO and President | Aetna


    Type Interactive, Dual
    Hashtag #sxsw #mhealth
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100160


2:00pm

Half Day Event - Startup America at SXSW

2:00pm

Ping Pong Tourney

2:00pm

Play Werewolf (Game) Like a Mother Killing Pro

2:00pm

Tweak Your Talk (A Cranky Talk Workshop)
    Friday March 9, 2012 2:00pm - 6:00pm @ Holiday Inn Town Lake (Marigold) (20 N. IH-35, Austin, TX 78701)
    Who gives a crap that you spoke at South By Southwest? It only counts if you crush it. We created the Cranky Talk Workshops a couple of years ago in a dedicated effort to eradicate mediocre conference presentations and now we’re bringing our six-pack of kickass to Austin. If you want to test drive your SXSW panel or solo presentation in front of a critical, but highly supportive workshop audience, consider participating in this intense event. (You must sign up in advance at http://www.crankytalk.com). And if you’re speaking at another conference soon after SXSW, we can help with that, too. Just stop by during the workshop with your prepared presentation and get some Cranky one-on-one coaching. (No advance sign-up required.) What’s the deal is with all this Crankiness? Cranky means that we don't waste our time or the time of others. It means that we have no patience for bullshit so feedback is direct and blunt. You have been warned.

    Speakers
    UX Strategist | Bottle Rocket Apps | For a long time now, Adam...

    Dir of Mobile Experience Design | Marriott


    Type Interactive, Workshop
    Hashtag #sxsw #CrankyTalk
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100125


2:30pm

Meaningful Use and Beyond: Health Software etc.

2:35pm

3:00pm

Eric Ries Book Signing

3:00pm

SXSW ScreenBurn Game Developer Lounge Presented by Intel

3:00pm

SXSW ScreenBurn Workshop with TheArtDepartment.org and ConceptArt.org

3:00pm

All Day Event - ScreenBurn Arcade

3:00pm

LANFest

3:00pm

SXSW ScreenBurn Arcade

3:00pm

3:05pm

3:15pm

Don Tapscott Book Signing

3:15pm

3:30pm

Unstuck: Get (and Keep) Your Creativity Flowing

3:30pm

ASL: The Evolution and Future of Online Dating
    The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?

    Speakers
    Cultural Strategist | RAPP | Shon Mogharabi is a Dallas native...


    Type Interactive, Solo
    Hashtag #sxsw #datingtech
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14011


3:30pm

Can Growing a Moustache Change the World?

3:30pm

Crowdfunding 2.0 Meet Up Presented by SoKap

3:30pm

Design from the Gut: Dangerous or Differentiator?

3:30pm

Effective Social Media Presence in Higher Ed

3:30pm

Enhanced Interrogation: The Modern-Day Interview

3:30pm

Faster Design Decisions with Style Tiles

3:30pm

Fireside Chat with Vic Gundotra on Google+

3:30pm

Gamify and Socialize: Beyond the Buzzwords
    Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.

    Speakers
    Investment Partner | Kleiner Perkins Caufield & Byers | Bing...

    Sr Writer | Bloomberg Businessweek


    Type Interactive, Dual
    Hashtag #sxsw #gamify
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100442


3:30pm

Give Me an Invite! Creating User Demand at Launch
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    Speakers
    Exec Producer | DEMO

    CEO | RockMelt | Eric Vishria is co-founder and CEO of RockMelt...

    CEO | Fab.com

    CEO | Socialcam | Michael Seibel is the CEO of Socialcam. Socialcam...


    Type Interactive, Panel
    Hashtag #sxsw #invites
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11518


3:30pm

Hacking SXSW for Smiles and DorkBot Street Cred
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)

    How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give them a brief: make SXSW smile. Then we watch them bring their web-connected Dorkbot action to the streets of Austin. The team with the most social interactions on and offline wins. And we get to present the results to you.

    What’s this about? We’re excited about the Internet of Things, but we’re also impatient. We won’t wait for R&D. We’re nerds and we want to make a point. We’ll walk the line between integrated experiences being useful tools to make our lives easier, and the ever-looming digital frontier of “over-helpful” electronics that analyze our every move. As we aim to create ever-smaller devices that connect us to our social grid, is it possible we’ll overstep a line? iPhone apps that analyze sleep patterns are great, but would we be intimidated by a bed which analyzed us while we slept?

    Speakers
    Creative Technology Dir | iris | David Caygill is a creative...

    CTO | cr3ative media


    Type Interactive, Core Conversation
    Hashtag #sxsw #DorkBot
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12418


3:30pm

How to Be Acquired & Stay Happy

3:30pm

How to Lose Co-Founders and Alienate Startups

3:30pm

Hyper Local Public TV Station Models: Content 3.0

3:30pm

Juice Without Wires: The Future of Wireless Power

3:30pm

Mentor Session: Christopher Schmitt

3:30pm

Mentor Session: Chuck Martin

3:30pm

Mentor Session: Courtney Hemphill

3:30pm

Mentor Session: Jordan Kretchmer

3:30pm

Mentor Session: Olivia Khalili

3:30pm

Mentor Session: Rob Wu

3:30pm

My Robotic Kitchen Planned This Dinner Party

3:30pm

Political Humor 2.0: Teh Internetz R Leaking

3:30pm

Potterize It! Sharing the Magic of Fan Culture

    Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.

    Speakers
    Co-Founder | Hypable | Andrew Sims is a 22 year old living in...

    P-N Designs Inc

    Lawyer | FIConsulting LLC | Heidi Tandy (heidi8) is an attorney...

    Social Media Librarian | Pima County Public Library | I am very...

    Author, Journalist, Founder, Owner, Head Mischief Maker, Person...


    Type Interactive, Panel
    Hashtag #sxsw #Potterize!
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12405


3:30pm

Queer Viral Practices in New Media Art and Theory
    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

    Speakers
    MFA Candidate | UCSD AS Concerts & Events

    PhD Student, Media Arts & Practice | USC | Micha Cárdenas is...

    Artist/PhD Student | Duke University | Pinar Yoldas is a cross-disciplinary...

    PhD Student | Duke University | Zach Blas is an artist and theorist...


    Type Interactive, Panel
    Hashtag #sxsw #queerviral
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100223


3:30pm

Serendipity (n.): A Happy Discovery By Accident

3:30pm

Shift & Reset: Solving Complex Problems

3:30pm

Show Me the Money: Where to Get Funding and What Are They Interested In?

3:30pm

Social Media Sharecropping: Black Tech Adoption
    This panel is about the many ways in which modern internet adoption and use mirrors the development of agrarian sharecropping in the South following the Civil War- whereby African Americans provided massive amounts of labor to make other people rich, but could never move beyond basic subsistence living. According to the Pew Internet& American Life Project,as of May 2011, 25% of online African Americans now use Twitter, compared with 9% of such whites. African-American and Latino internet users are each significantly more likely than whites to be Twitter adopters. One out of ten African-American internet users now visit Twitter on a typical day—that is double the rate for Latinos and nearly four times the rate for whites. Pew research has also indicated that Blacks and Latinos are significantly more likely to use mobile devices to text message, use social networking sites, use the internet, watch and record videos, make charitable donation, use email, play games, listen to music, instant message and post multimedia content online. Yet disproportionate consumption of technology among Blacks, does not appear to be translating into wealth building and job creation in a community facing a 16.1 unemployment rate. Techcrunch founder, Michael Arrington caused a minor controversy when CNN’s Soledad O’Brien asked him about Black entrepreneurs in Silicon Valley and Arrington replied “I don’t know a single Black entrepreneur.” In 2012, the definition of Digital Divide appears to have shifted from access to technology to how communities of color leverage that technology.

    Speakers
    Founder | Blogging While Brown LLC | Called “the Dean of Black...


    Type Interactive, Solo
    Hashtag #sxsw #Sharecrop
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100251


3:30pm

SoLoMo Redefined: Next Gen Social Local Mobile

3:30pm

Speed Tweaks: How Fast Can Audiences Drive Edits?

3:30pm

Storytelling for Entrepreneurs & Startups
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

    Speakers
    Chief Storyteller & Founder | LG Pictures | LG. Director. Producer...


    Type Interactive, Solo
    Hashtag #sxsw #startup
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11224


3:30pm

SXSW Newbies Meet Up

3:30pm

Teaching Touch: Tapworthy Touchscreen Design

3:30pm

The Bombastic Brilliance of "Black Twitter"
    "Black Twitter" has captured the imagination of the online world. In 2010, a Pew Research Study highlighted trends demonstrating Twitter usage was disproportionately Black and female. Next, journalists for Slate, The Huffington Post, Time, etc., began to explore and analyze the world of "Black Twitter" and kept getting most of it wrong. The fascination continues; but explorations into "what Black people are doing on Twitter" tend to get it wrong, most of the time. Like the innovation of Hip Hop, Black Twitter shows that despite the seeming universality of technology, people and culture matter. This session will demonstrate the "Black Twitter" phenomenon's intelligence, humor, unique language production, emoticons, hashtags, corrective narratives, cultural critique, organizing and entrepreneurial success, enhanced by fictive kin relationships that stun, amaze and inspire the world. Learn from an American / Africana Studies scholar, artist and activist writing a book on "Black Twitter.”

    Speakers
    Pres | Dr Goddess Arts Education & Management | Affectionately...


    Type Interactive, Solo
    Hashtag #sxsw #BlackTweet
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13848


3:30pm

The Power of Visual Storytelling

3:30pm

The Secret Lives of the Brain

3:30pm

The World Turns to Ustream in Times of Crisis

3:30pm

This New House: Featuring Bob Vila

3:30pm

This Will Blow Your Mind: The Prius-Inspired Bike
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    Speakers
    Founder | Parlee Cycles

    Natil Advertising & Strategic Planning Mgr | Toyota Motor Sales...

    Exec Creative Dir | Saatchi & Saatchi LA | Every day, Chris wakes...

    Technical Dir | Stoic Studio | ohn Watson has been programming...

    Sr Creative Engineer | Deeplocal | Patrick Miller is a Senior...


    Type Interactive, Panel
    Hashtag #sxsw #PriusBike
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12911


3:30pm

Waste 2.0: 3 Ways Tech Is Making Waste a Resource
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways technology is making waste a resource. Topics discussed will include the use of new technologies to manage waste and resources like other parts of the organization are managed. Enabling technologies for more transparency and reporting to help to solve environmental problems and create a more efficient eco-system. We will also discuss how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.

    Speakers
    COO | RecycleMatch | Chad is the Co-Founder of RecycleMatch...


    Type Interactive, Solo
    Hashtag #sxsw #waste
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9777


3:30pm

We Made This, and It's Not an Ad
    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

    Speakers
    Dir of Creative Tech & Production | Duncan/Channon


    Type Interactive, Solo
    Hashtag #sxsw #wemadethis
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12751


3:30pm

Your Brain on Multitasking

3:30pm

Your Energy Use: Too Busy/Lazy/Apathetic to Care?

3:45pm

4:00pm

4:00pm

The Accidental Creative

4:00pm

Startup Spotlight

4:05pm

Noah Scalin Book Signing

4:30pm

SXSW ScreenBurn Arcade Extended Happy Hour Presented by FUNimation

4:35pm

4:45pm

4:45pm

5:00pm

5:00pm

Uncertainty: Fuel for Brilliance

5:00pm

A Crash Course in Becoming SuperBetter
    In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of a game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.

    Speakers
    CCO | SuperBetter


    Type Interactive, Solo
    Hashtag #sxsw #avantgame
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100349


5:00pm

Applying Behavior Design
    More and more products and services are designed around motivating users and incentivizing change. Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. Now it's time to understand how this is applied practically to our products and services. While understanding how powerful behavior design can influence people to be better, we will also discuss and illustrate how we design these products and services so that they serve the interest of customers, as well as meet business needs. As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives. It's time to move beyond just the concepts and theories and understand how to apply persuasive design responsibly.

    Speakers
    Lead Experience Designer | Adaptive Path | Chris is a lead experience...


    Type Interactive, Solo
    Hashtag #sxsw #behavior
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13438


5:00pm

Bootstrapping Meet Up

5:00pm

Build. Community Is Easy, Saving the World Is Hard

5:00pm

City of Austin Meet Up

5:00pm

Designing Living Things

5:00pm

Funder vs. Funded: Fireside Chats with…

5:00pm

Future of Entertainment: Viewer Becomes User
    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    Speakers
    Co-Founder | GroupMe | Jared is a Co-Founder of GroupMe, a company...

    Dir of Partnerships | GetGlue | Kimber Myers is the Director...

    VP of Wireless & MTV Mobile | MTV Networks | Michael is Vice...

    Sr Mktg Mgr | Showtime | Paul Chang is a senior manager at Showtime...

    VP of Mktg & Business Dev | Bluefin Labs Inc | Tom Thai leads...


    Type Interactive, Panel
    Hashtag #sxsw #v2u
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11413


5:00pm

Get Lit: Why Story Matters

5:00pm

Hammurabi, Horseshoes and Hookers in Social Media

5:00pm

How Start-Ups Do Deals with Industry Titans

5:00pm

Iranian Outlaws: Satire vs. Censorship

    Saman Arbabi will use his signature wit to relate how the satirical TV program challenges the oppressive Iranian regime all the while influencing the direction of the country’s political landscape. The program, “Parazit,” has become a runaway hit in Iran despite the gov’s strict censorship practices. The program uses alternate channels of distribution to reach their audience which has driven the program further underground and contributed to its outlaw status and popularity. The show has so completely seeped into the Iranian psyche that the president and his supporters have launched a counter-Parazit program. Saman will give insight into their innovative methods of growing an audience that was previously all but unreachable. At SXSW, he will unveil his latest: "Weapons of Mouse Destruction," the largest global art project against government Internet censorship. Raina Kumra BBG Director of Innovation will open the session with an overview of closed media environments around the world.

    Speakers
    MultiMedia Specialist | Voice of America

    Dir, Innovation | US Broadcasting Board of Governors | Raina...

    Co-Creator & Exec Producer, Parazit & Founder, Weapons of Mouse...


    Type Interactive, Dual
    Hashtag #sxsw #Outlaws
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10465


5:00pm

It's Alive: Interactive Machines That Captivate

5:00pm

Launching Companies in Regulated Industries

5:00pm

Leaving Flatland: Getting Started with WebGL

5:00pm

Mentor Session: Aaron Fulkerson

5:00pm

Mentor Session: John Bracken

5:00pm

Mentor Session: Matthew Scharpnick

5:00pm

Mentor Session: Sara Santiago

5:00pm

Mentor Session: Sarah Szalavitz

5:00pm

Mining Diversity: Developing a Community of Color

5:00pm

MIT Media Lab: Making Connections
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.

    Speakers
    Researcher | MIT Media Lab | Andy Bardagjy is a second year masters...

    Research Scientist/CEO | MIT Media Lab/Luminoso

    Dir | MIT Media Lab | Joichi Ito is the Director of the MIT Media...

    Graduate Student & RA | MIT Media Lab | In one short sentence...

    PhD Candidate | MIT Media Lab | Yves-Alexandre de Montjoye is...


    Type Interactive, Panel
    Hashtag #sxsw #medialab
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100066


5:00pm

Pocket Intelligence

5:00pm

Public Radio Is Media’s Future. You Heard It Right

5:00pm

Seafood Watch vs. Yelp: Future of Social Food
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, big data and ubiquitous computing mean we can hack the food system like never before. Corporations have yet to provide consumers with tools to understand the impacts of our food choices. This is a change that we will have to lead. Let’s build it today. The open food system will be social. Disruption from a social food system may be as powerful as social media has been in the media world. We can demassify food like social tools have demassified media. Just as we have increasingly turned to the web to learn about—and influence—world and local events, so too we will turn to an open and social food system, managed online, to learn about and acquire food.

    Speakers
    Researcher | Institute for the Future | Upon graduating from...

    Dir | Upwell | Rachel Weidinger loves saving the world, binder...


    Type Interactive, Core Conversation
    Hashtag #sxsw #socialfood
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13661


5:00pm

Show & Smell: Marketing Experiences Beyond Visual

5:00pm

Size Matters: Why Little Houses Are So Awesome

5:00pm

Small Business Career Thinking in a Large Company

5:00pm

Smokey Bear Tweetup

5:00pm

Software Alchemy and the Arc of Technology

5:00pm

Sparking Real World Action with Social Media

5:00pm

The Fashion Fog: Redefining Content & Commerce

5:00pm

The Future of Access to Digital Broadcast Video

5:00pm

The Future of Work: Serial Monogamy

5:00pm

The Lean Startup: The Science of Entrepreneurship

    The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.



    Speakers
    Entrepreneur & Author | The Lean Startup


    Type Interactive, Solo
    Hashtag #sxsw #LeanStart
    Theme Featured Sessions
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP100170


5:00pm

Understanding Start-Up Equity and Compensation
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.

    Speakers
    Partner | 137 Ventures | Justin is the founder and managing partner...


    Type Interactive, Solo
    Hashtag #sxsw #equity
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10053


5:00pm

What’s ‘The Next Big Thing’ in Social Networking?
    Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

    Speakers
    Founder & CEO | Grindr LLC | Joel Simkhai is the Founder and...


    Type Interactive, Solo
    Hashtag #sxsw #blendr
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9528


5:00pm

Where Do Science Fiction and Science Fact Meet?
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.

    Speakers
    Director of Future Casting, Intel Corporation   | The future...


    Type Interactive, Solo
    Hashtag #sxsw #SciFiFact
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10471


5:00pm

Why Happiness Is the New Currency
    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

    Speakers
    CEO | Formspring | Ade Olonoh is the CEO and Founder of Formspring...

    CEO & Co-Founder | KIIP | Brian Wong is the co-founder and CEO...

    CEO/Co-Founder | Path


    Type Interactive, Panel
    Hashtag #sxsw #happy
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100013


5:15pm

Melissa Anelli Book Signing

5:30pm

5:30pm

5:35pm

6:00pm

Jane McGonigal Book Signing

6:00pm

Blacks in Technology Meet Up
    Friday March 9, 2012 6:00pm - 9:00pm @ Carver Museum (1165 Angelina St)
    The annual Blacks in Technology Meet Up offers the perfect networking opportunity to renew connections and sync up itineraries for the weekend. We will have free-flowing libations and serve a Texas inspired hors d’ oeuvres menu. This event will also feature remarks from digital guru Quincy Jones, III and presentation of the first ever BiT Top Ten Awards recognizing the top ten African Americans who made the biggest impact on the technology sector in 2011. And you can’t experience the Live Music Capital Music of the World™ without live music – right? We’ll have a sizzling live soul auditory experience for your pleasure — along with DJ Phife spinning the best in eclectic neo-sounds. This event is FREE — no badge required to attend.
    Type Interactive, Meet Up
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_OE01504


6:15pm

Safe Harbor Room
 
 

8:00am

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:00am

All Day Event - IBM Future of Social Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Blogger Lounge hosted by Techset

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Saturday March 10, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01438


9:00am

All Day Event - The Americans Elect Lounge

9:00am

All Day Event - The Beacon Lounge

9:00am

All Day Event - The Circus Mashimus

9:00am

All Day Event - The iTriage "Power-Up" Lounge

9:00am

All Day Event - The Lift presents: Latin America Innovation

9:00am

Morning Event - Java Monster Mornings

9:00am

Austin - International Tech Summit Meet Up
    Saturday March 10, 2012 9:00am - 3:00pm @ Palm Door (Palm Door) (401 Sabine St, Austin, TX 78701)
    The Austin - International Tech Summit is co-hosted by SXSW, The Austin Chamber of Commerce and High Beam events. Attendance to this special event is by advance invite only. The Austin - International Tech Summit will feature 80 representatives from the local Austin tech industries, as well as 120 delegates from various countries who will be exhibiting at the SXSW 2012 trade show. Participating countries include France (including the cities of Angers, Bordeaux, and Paris), Singapore (coordinated by IDA and MDA), Germany (incl. the cities of Berlin and Hamburg), Ireland (coordinated by Enterprise Ireland), The Netherlands (coordinated by Handelsroute.nl), UK (including Wales, Scotland N. Ireland, as coordinated by UKTI Houston & Chinwag), Australia & New Zealand (coordinated by Austrade and SXSW), Spain (as coordinated by the Embassy of Spain in Miami), Finland (as coordinated by the Finnish Mobile Association), Brazil (as coordinated by MG Limited), Japan (as coordinated by the SXSW office in Tokyo), Israel (as coordinated by the Government of Israel Economic Trade Office) and Canada (as coordinated by the Canadian Trade Commission). If you are a SXSW Interactive, Gold or Platinum registrant and you live in Austin, then please e-mail Michelle Johnson at mjohnson at austin chamber dot com to get on the waiting list invite list for this event.
    Type Interactive, Panel
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Tags 21+
    Website http://schedule.sxsw.com/2012/events/event_IAP992452


9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:30am

Digital Vertigo

9:30am

A Penny Press for the Digital Age
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)

    In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Assoc in Research | DeWitt Wallace Center for Media and Democracy...

    COO | MetaFilter | Jessamyn West is a community technologist...

    Editor-in-Chief | Voice of OC

    Editor-in-Chief | Voice of OC

    Asst Professor | School of Journalism and Mass Communication...

    Founder & Pres | Banyan Project | Tom Stites is founder and president...


    Type Interactive, Panel
    Hashtag #sxsw #digipenny
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10427


9:30am

Android ≠ Android: Lessons Creating a JS Framework
    Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    JavaScript is indispensable for even moderate mobile web apps as only scripts enable user interaction and integrate on device capabilities like location, camera, onboard storage or database. But while the SDKs for Google™ Android™ or Apple™ iOS™ look like a single definition with the ability to adjust to different devices – reality is not that simple. The increasing importance of JavaScript adds a whole new layer of complexity to the yet excessive fragmentation in the mobile space.
    In this presentation Netbiscuits shows its experiences with developing high end – and still multi device – mobile web apps providing rich user experience. We constantly enhance our cloud software service to enable rich user experience for mobile web apps cross-platform. Many of our lessons learned during the research for our rich mobile UX framework will be shared in this session.
    Based on (code) examples attendees will get to learn about the power and limits of a framework, the pitfalls in architecture and design and the challenges of testing and QA in mobile. Furthermore, you will receive clear guidelines for deciding server- or client-side, which to use when.

    Speakers
    Dir, Prod Mgmt | Netbiscuits


    Type Interactive, Solo
    Hashtag #sxsw #CreateaJS
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9847


9:30am

Big Ol' Babies: Why Baby Boomers=Public Media FAIL
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

    Speakers
    Director of Strategy | Mindset Digital | Adam Schweigert worked...

    Educational Technologist | The University Of Texas Center For...

    Assoc Prod Mgr, Social Media | Former product manager for PBS.org...

    Chief Digital Officer | NBC News | SVP & Chief Digital Officer...


    Type Interactive, Panel
    Hashtag #sxsw #BigBabies
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11177


9:30am

Brands As Patterns

9:30am

Can Privacy Bootcamp Firm Up Your Bottom Line?

9:30am

Can You Tweet That? Social Media and the Law

9:30am

Creating The Code: A BBC Transmedia Documentary

9:30am

Datatainment: Soccer Sexes-Up Spreadsheets
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    We've had data visualisation. We've had data journalism. But there's a missing layer that sport has ignored. Only the most passionate of fanatical sporting statisticians can get joy from the data that accompanies the world's most popular sport. There must be a better way of telling the stories behind the stats. Soccer has as much data as any other sport and with an estimated 3.5 billion fans, it has more audience than anyone else. But entertaining that audience, rather than simply informing them, is where the challenge lies. Richard Ayers, the digital innovator at Manchester City FC, one of the world's top soccer clubs, will reveal where the club is going and explore the best examples in the game. He'll look at the pace of change in Soccer's stats as the top club's strive to engage a wider demographic and will assess parallels in F1 Grand Prix, the differences with North American sports and the impact of second-screen experiences.

    Speakers
    CEO | Seven League | Seven League is a new company focused on...


    Type Interactive, Solo
    Hashtag #sxsw #Soccer
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100375


9:30am

Designing a Successful Distance Education Program

9:30am

Designing Experiences for Women

9:30am

Entertain or Fail: Brands As the New Publishers
    Saturday March 10, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.

    Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

    Speakers
    Chairman & CEO | Machinima Inc | Allen DeBevoise is the Chairman...

    Pres | Katalyst | Anthony Batt is the President of Katalyst...


    Type Interactive, Core Conversation
    Hashtag #sxsw #entertain
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13175


9:30am

Envisioning a Better World Together at SXSW 2013

9:30am

Freefalling: Taking Your Startup to 100% Cloud

9:30am

Group Deals Are Killing Your Small Business

9:30am

Guerilla Marketing @ Your Library
    Getting Tech Savvy in rural Texas – a few of the students will join me as we present how we turned a closed, defunct, dirty library into the happening spot on campus - now including a gaming club, open mic night, library club, blogs, podcasts and more. In just three years, we've quadrupled usage numbers, encouraged all-community relations, appeared on the local news and radio, and engaged more students with technology than ever before – all at almost a tenth of the budget of the lowest performing schools in Texas (less than $2/student/book verses $16+).
    Specific grants, donors, community buy-in (Laura Bush Library Foundation, DonorsChoose.org, Project Hope, Fine Arts Department, Austin Lyric Opera) have pulled together and the students are more experienced, tech-savvy and ready to work for chances to go places and get things.
    We will showcase how we did it, what we used, and provide specific ideas about student use of tech at the rural level – and how to increase it.

    Speakers
    Library Media Teacher | Manor High School Library | In 1985...


    Type Interactive, Solo
    Hashtag #sxsw #GMLibrary
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9802


9:30am

Help Wanted: Hunting High & Low for Digital Talent
    Saturday March 10, 2012 9:30am - 10:30am @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    Speakers
    Creative Recruiting Mgr | Ogilvy | Barbara brings more than seven...

    Interaction Designer+Hacker | Superpowered | Ben, a New York...

    Talent Director | TBWA Media Arts Lab | One part husband, One...

    Sr Design Recruiter | Playdom | Jami is a Senior Design Recruiter...

    Dir of Creative Recruiting | Deutsch Inc | Lionel is Director...

    CDO | Deutsch Advertising | Winston Binch is Partner/Chief Digital...


    Type Interactive, Panel
    Hashtag #sxsw #digitalent
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13176


9:30am

How to Be Yourself When Everyone Else Is Faking It
    Saturday March 10, 2012 9:30am - 10:30am @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    "Just be yourself" is great advice -- but it's time to drop that "just," because there's nothing simple about it. Our social existence is rooted in our humanity, but increasingly mediated by machines. On one hand, we try to heed the injunction to be authentic by Being Ourselves online, even as Facebook is attempting to standardize online interaction via our "real" identities; on the other, we're more conscious than ever of the way social media invite us to present our real selves as performances. When a hoax like the Amina Araf "Gay Girl in Damascus" blog is exposed, we feel betrayed. But any identity system that makes life harder for the next would-be Amina Araf to fool us might also serve the interests of repressive governments and invasive marketers. We want it all: authenticity and trusted identity, privacy and the option of anonymity. Can we have it?

    Speakers
    Wolfe Chair in Scientific & Technological Literacy | McGill...

    Web Producer | BlogHer LLC | Liz Henry is a writer, blogger...

    VP Business Dev, Content & Services | Roku | Scott Rosenberg...


    Type Interactive, Panel
    Hashtag #sxsw #beyrself
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9373


9:30am

I Used Data Analytics to Game Online Dating

9:30am

Influence: It's in Your Genes

9:30am

Integrating Brands into Social Television
    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

    Speakers
    SVP, Digital | Oxygen Media | As Senior Vice President of Digital...

    CEO | Nielson Digital

    CEO | Nielson Digital | Jonathan Carson is CEO, Digital at Nielsen...

    SVP GM MTV.com & VH1.com | MTV Networks | Kristin Frank is General...

    SVP of Global Strategy, Business Development and Business Affairs...

    Dir, Social Media | ESPN

    Digital Editor | Adweek | Mike Shields is the digital editor...


    Type Interactive, Panel
    Hashtag #sxsw #SocialTV
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10160


9:30am

LEAN STARTUP: Dave McClure Uncensored (LOL)

9:30am

Mind Reading: Seeing Needs Users Don’t Articulate
    When your product is facing serious competition, knowing what unmet need still exists is crucial to planning your next move. But in surveys you find that everyone is reasonably satisfied with all of the key features in your competitor’s products and they do not perceive that their experience could be better than it currently is. So how do you identify opportunities that seem not to exist? In this session, using Bing’s insight development practices as a case study, we will discuss techniques for gaining deep understanding of and empathy with customer’s pain to spur product innovations. We will share insights that we’ve identified that point to broad cultural shifts in how people think about knowledge that impact what is perceived as trustworthy and what is complete information required to make important decisions. We will share both how we were able to identify these needs and specifically what these needs are in an effort to encourage thinking about how to better meet them. This session is sponsored by Bing.

    Speakers
    Sr Prod Mgr | Microsoft | As a Senior Product Manager for Bing...

    Sr Prod Mgr | Microsoft | Leslie is a seasoned product manager...


    Type Interactive, Workshop
    Hashtag #sxsw #userneeds
    Theme Workshops
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100156


9:30am

More Smart, Less Stupid: PR for Better Business

9:30am

Multi y Mono: A Cultural Advertising Battle
    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

    Speakers
    Exec Dir | Media Communications Council | Carl Settles Jr. is...

    Exec VP | GlobalHue | Kelli M. Coleman Executive Vice President...

    Senior Vice President | Sanders\Wingo | Leslie Wingo: Senior...

    Pres | LatinWorks

    Founder - CEO | Translation Advertising


    Type Interactive, Panel
    Hashtag #sxsw #tanning
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100578


9:30am

Online Therapy... Naked?

9:30am

Rhapsody to Year 0: Music & Publishing Go Digital
    With book sales going digital much faster than music sales did, why is the publishing industry growing, and not imploding? How threatened are publishers & labels as content creators start developing audiences directly through iTunes and Kindles? What does this mean for independent writers & musicians? And do our deranged copyright laws benefit anyone but profiteering lawyers? Rob Reid’s talk will compare the online challenges faced by publishing vs. music. Rob founded Listen.com, which created Rhapsody – the first digital music service fully licensed by every major label. Rhapsody remains one of the largest online music services, and is owned by MTV and RealNetworks. Now an author, Rob’s in the thick of another industry’s digital transformation. Rob’s book Year Zero (published by Random House this July) addresses some of these issues. In it, aliens seek to erase the ruinous fines on their vast collections of pirated American music by destroying the Earth. Parts of it are made up.

    Speakers
    CEO | RipCam Media | Rob Reid is an author and a serial entrepreneur...


    Type Interactive, Solo
    Hashtag #sxsw #yearzero
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9680


9:30am

Skirts at South By

9:30am

Social Media in Colombia: An Agent for Change

    The role of social media has been instrumental in the more recent political and economic development of Colombia, especially overcoming a devastating period of civil strife and violence. What inspired people to protest against violence? Colombia’s former Minister of Telecommunications will discuss how social media empowered people to join the war against drug trafficking and defeat the FARC, the guerillas of the revolutionary armed forces of Colombia. We discuss their own experience growing up in a drug-funded violent country known as “narcoterrorism”, which affected every level of society and became the greatest threat to social stability starting in the late 1980s. This caused them and many others to leave the country in search of freedom. The speakers will share their insight about how social media will continue to help decrease poverty levels and increase literacy in marginalized areas in Colombia, thus improving the well-being of people and promoting socio-economic equity.

    Speakers
    Sr Business Consultant/Dir LaTam | Talent Plus Inc | Andrés...

    CEO Ozmidia.com, Former Minister of Telecomunications Colombia...


    Type Interactive, Dual
    Hashtag #sxsw #Col
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10293


9:30am

SXSW Yoga

9:30am

Tech Superwomen: Mentors and Mentees, FTW

9:30am

TechStars Live!

9:30am

The Present of Print: Paper's Persistence
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    It's common to call the printing press revolutionary. But the printing press did not eliminate handwriting. To this day, we have Moleskine notebooks, Post-It Notes, hipster PDAs. Similarly, the digital revolution will not kill print. We still buy books online and mark them up with pencils and highlighters. Pens are still more ubiquitous than digital mobile apps. People pay for photographic prints to hang on their fridges and walls. Bookstores do not merely exist; they legitimate neighborhoods. Every coffee shop has a bulletin board full of printed posters. Instead of predicting "The Future of Print in the Digital Age," this panel celebrates the present of print, and focuses on emerging print-digital hybrids. The panel consists of a printer, a couple of scholars, a poster distributor, and a print photographer who started a photo booth. Together we will explore projects that capitalize on the permeability of the boundaries separating manual, print, and digital realms.

    Speakers
    Owner | motorblade | The affable Fritz Blaw is the man behind...

    Asst Professor, English | Western Carolina University | Nate...

    Photo Editor Photographer Entrepreneur | Please Shoot Yourse...

    Asst Dir/Digital Writing/Research Lab | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #print
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9071


9:30am

The State of Browser Developer Tools

9:30am

When Copyright Trolls Attack

9:30am

All Day Event - Startup America at SXSW

10:00am

Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter

10:05am

Eve Blossom Book Signing

10:35am

10:45am

10:45am

Margot Bloomstein Book Signing

11:00am

Manage With Care: Employees Are Your New Clients

11:00am

11:00am

Programming Social Applications
    Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is so divergent from reality, where awkward connection models become the norm. New emerging open source initiatives are driving a new chapter of the social web. This talk will explore the successes and failures of online relationship and sharing models, as well as the emerging technologies that are working to unify social interactions online, such as the Open Graph Protocol, Activity Streams, WebFinger, PubSubHubbub and the Salmon Protocol. As we look into these technologies, we'll explore how cultural identity concepts like tribalism play into how people group themselves innately online. Through grouping and emerging social standards, we'll see how next generation personalization techniques can be applied to user interactions online.

    Speakers
    Principal Technology Evangelist | X.commerce | Jonathan is an...


    Type Interactive, Book Reading
    Hashtag #sxsw #FutureSoc
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10692


11:00am

A Conversation with Joss Whedon

11:00am

Accessible HTML 5 Canvas? Really? How?

11:00am

All Day Event - Turner Revive Lounge

11:00am

And I Am NOT Lying at SXSW: From Basement Burlesque to the Boardroom

11:00am

Anime: More Than Cartoons
    Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

    Speakers
    SVP New Media & Business Dev | Crossley Media/Smith Global Management...

    Sr Social Media Mgr | FUNimation Entertainment | Justin Rojas...

    Partner Operations Manager, Video Unlimited | Sony Network Entertainment...

    Creative Dir | Bioware (A Division Of Electronic Arts) | Reviewer...

    Anime Specialist | Nico Nico Inc | Ryo Yamaguchi began his career...


    Type Interactive, Panel
    Hashtag #sxsw #Anime
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100228


11:00am

Apply the Lessons of Open Source to Any Business

11:00am

Best Practices: Native + Web Hybrid Mobile Apps

11:00am

Big Social Media Results at Small Organizations
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.

    Speakers
    Assoc Professor | University of Houston-Downtown


    Type Interactive, Solo
    Hashtag #sxsw #sm4orgs
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10593


11:00am

Clouds Here, Clouds There, Clouds Everywhere
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences of clouds and how to choose the best cloud computing infrastructure for your company. Josh will be joined by Reza Rassool, CTO of Music Mastermind, who will share with you how the company started and launched their music application on the cloud. Attend this session to get a view of why companies such as Music Mastermind, Zynga, EA, and Big Fish Games are all running on the cloud.

    Speakers
    VP of Business Dev | RightScale


    Type Interactive, Solo
    Hashtag #sxsw #rtscale
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100164


11:00am

Crowdsourcing a Revolution: Can We Fix Healthcare?
    Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

    Speakers
    Global Dir of Strategic Alliances | Merck | Aman Bhandari works...

    Asst Dir for Grand Challenges | White House Office Of Science...

    Sr Dir | XPrize Foundation | Eileen heads Prize Development for...

    Co-Founder | Health 2.0 | Indu Subaiya, MD, MBA is Co-Chairman...

    Dir, Space Life Sciences | NASA | Jeffrey R. Davis, MD, MS currently...

    Advisor for Open Innovation | White House Office of Science...


    Type Interactive, Panel
    Hashtag #sxsw #prizes
    Theme Health and Education
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11169


11:00am

Data Visualization for Social Change
    The power of data visualization as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in public debate and policy, whether using maps and graphs or motion and info graphics. But many nonprofits still struggle with effective information design and delivery. This session aims to bring together visualization experts with advocates working for social good to discuss effective ways to visually present data in clear and meaningful ways. We welcome graphics and visualization pros to share viewpoints and lend a little knowledge towards establishing best practices for illustrating critical social issues. Advocates are encouraged to bring success stories or vexing challenges to the discussion. Participants will come away inspired and more knowledgeable, and will make connections with others facing similar challenges that can potentially lead to innovative solutions.

    Speakers
    Founder & Director | Mapping Worlds | Desmond Spruijt is founder...

    Comm | Guttmacher Institute | Lauren Carmin is a Senior Communications...


    Type Interactive, Core Conversation
    Hashtag #sxsw #data4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10399


11:00am

Debate: Should Social Sites Allow Anonymous Users?

11:00am

Does Free Content Cannibalize Your Paid Consulting

11:00am

Electric Car: Lessons Learned in a Global Movement

11:00am

ePublishing Meet Up

11:00am

Future of Game Development on Multiple Platforms

11:00am

Games to Enrich Meet Up Presented by Project Whitecard

11:00am

Get Your Startup’s Name in Lights with IBM!
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    Speakers
    Exec Dir | RISE Global | Claire England is Executive Director...

    Vice Chancellor for Federal and State Relations | The Texas A&M...

    Dir, Strategic Ventures & Partner, Venture Capital Group | I...

    Client Representative, IBM Venture Capital Group | IBM

    Partner, IBM Venture Capital Group | IBM


    Type Interactive, Panel
    Hashtag #sxsw #IBM
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100647


11:00am

Hacking YouTube: Science & Secrets of Viral Videos

    The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have received over 100 million views. I will share what I have learned about crafting a product message in the form of a viral video and maximizing video views. We'll analyze successful videos ranging from small hits (250k-500k views), medium hits (1M-5M views) and monster hits (10M+ views), breaking them down into the key “viral characteristics” that contributed to each video’s success. I will also discuss strategies for integrating product demos with these viral characteristics, and the trade-offs between including substantial product demos versus simple product placements. Finally, I will demonstrate how entrepreneurs on shoe-string budgets can employ these viral video strategies to gain widespread distribution for their products, by examining the adoption of my own product LaDiDa, which became a Top 10 Music iPhone App and has been used to create more than 20 million songs as a direct result of these viral video marketing techniques.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here



    Speakers
    Chief Prod Officer | Smule | Prerna Gupta is Chief Product Officer...


    Type Interactive, Solo
    Hashtag #sxsw #ViralVid
    Theme Branding and Marketing
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9250


11:00am

How Your Data Can Predict the Future
    Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of creativity, we are discovering surprising patterns of human behavior and by extension, a way to accurately predict our desires and our future. In fact, we can quantify movements, behaviors, desires, and moods on a scale that wasn’t possible before a series of advances in processing power, developments in psychology, the science of social networks and collaboration, and most importantly, access to data. As we have evolved from Web 1.0 to 4.0 – in this anticipatory era – what will we dream up next? Beyond addressability and ad relevance, marketing initiatives and product development, how else can businesses utilize these advances? In advertising, industry, & humanity, can we make the leap from inductive logic to intuition? Can we supplement our brain mechanics with these new tools to finally predict what makes us happy?

    Speakers
    VP Dir of Research & Analytics | Saatchi & Saatchi NY | Becky...


    Type Interactive, Solo
    Hashtag #sxsw #happydata
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12024


11:00am

HTML5 APIs Will Change the Web: And Your Designs
    HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

    Speakers
    Designer & Consultant | Jensimmons.com


    Type Interactive, Solo
    Hashtag #sxsw #html5apis
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11512


11:00am

I Need a Place to Sleep Meet Up

11:00am

Intellectual Property Issues in Social Media

11:00am

Journalists Discuss the Future of Games

11:00am

LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle

11:00am

Making Stories: Libraries & Community Publishing
    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    Speakers
    eScholarship, ePublishing & Digitization Coord | McGill University...

    Instruction Svcs Mgr & E-Learning Librarian | Claremont Colleges...

    Pres | Library Renewal | Michael is a librarian, presenter, author...

    Web Librarian | San Jose Public Library | Nate Hill is a librarian...


    Type Interactive, Panel
    Hashtag #sxsw #libstory
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9273


11:00am

Market Developers Meet Up

11:00am

Mentor Session: Brian Fitzgerald

11:00am

Mentor Session: Charles Yim

11:00am

Mentor Session: David Kaiser

11:00am

Mentor Session: Ivo Stivoric

11:00am

Mentor Session: Jodee Rich

11:00am

Mentor Session: Leslie Ziegler

11:00am

Mentor Session: Meryl Cooper

11:00am

Mentor Session: Sara Reistad-Long

11:00am

More Smart, Less Stupid: PR for Better Business

11:00am

NFC: No Freakin' Chance?
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

    Speakers
    Chief Strategy Officer | Posterscope | Chief Strategy Officer...

    Mobile Strategist | Mutual Mobile | Rachel checks into 15 apps...


    Type Interactive, Core Conversation
    Hashtag #sxsw #WTFisNFC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11123


11:00am

NoSQL Databases: Breaking the Relational Headlock

11:00am

Philanthropy Is Not the Future of Journalism

11:00am

Radio-Free Yoga: Self-Realize x Social Enterprise
    Saturday March 10, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

    Speakers
    Partner | Where Is My Guru | A New York-based, worldly-wise for-profit...

    Founder | Where Is My Guru | Jessica Durivage , founder and co-host...

    Co-Founder | Off the Mat Into the World | Seane Corn is an internationally...

    Director, "Kumaré" | DISPOSABLE | Vikram Gandhi is a New York-based...

    Founder | elephantjournal.com | Waylon Lewis is a “Dharma Brat...


    Type Interactive, Panel
    Hashtag #sxsw #radioguru
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13903


11:00am

Real-Time Newsjacking & a Cold-Blooded Tweeter
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Egyptian Cobra | C/O Urgent Genius

    Planning Director | Iris Worldwide | Esty Gorman is the Regional...

    Regional Creative Dir APAC | Iris Worldwide | Grant is the Regional...

    Head of Content & Business Dev | Next Media Animation | Michael...

    Creative Dir | Lemz | I'm a Creative Director and partner at...


    Type Interactive, Panel
    Hashtag #sxsw #UGNewsjack
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10979


11:00am

Reflections of a Zen Digital Nomad
    Saturday March 10, 2012 11:00am - 12:00pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    In November of 2009 I gave away all my worldly possessions to a family that lost everything in a fire, and started the first great adventure of my life. Since that time, I've been "homefree" staying in bed & breakfasts, hotels, and the countless couches and spare rooms of friends I've met through social media. Ten years ago, this life wouldn't have been possible. But today, in the world of fast connections and even faster friendships - where non-traditional is in and thinking outside the box is the norm - becoming a digital nomad is a viable alternative to conventional living. Along the way, I found a teacher, embraced minimalism, and discovered the incredible power of the social graph. Fellow Digital Nomad Julia Allison will be joining me to talk about her adventures in geo-agnostic living. If you're curious about the digital nomad lifestyle and wonder if you could live for a year or more "homefree", this is a presentation you don't want to miss.

    Speakers
    CMO - OnBoard Tours | Peanut Butter Media

    Media Personality | The Julia Allison Brand | Julia Allison...


    Type Interactive, Core Conversation
    Hashtag #sxsw #ZenNomad
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13583


11:00am

Rethinking How to Communicate Science
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.

    Speakers
    Pres | Chicago Justice Project | Laura serves as a senior vice...


    Type Interactive, Solo
    Hashtag #sxsw #RethinkSci
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12326


11:00am

Securing Your Data in a Target-Rich Environment
    Saturday March 10, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Each year, thousands of technophiles descend upon Austin, bringing Internet-connected laptops, phones and tablets with them, and most of them think very little about keeping their personal communications secure. Open wireless networks in the convention center – and in hotels, bars and coffee shops – offer a convenient way to keep in touch with home, but also leave any data that is transmitted over those networks open to snooping by malicious individuals. In this session, host of Revision3 podcast Hak.5 and regular contributor on the TWiT network, Darren Kitchen, will walk attendees through live demonstrations of many ways in which their personal data are vulnerable while connected to the Internet at SXSW, and the steps they can take to keep that data private and safe. The tips and information from this session will benefit those who attend not only while they are at SXSW, but any time they sit down at their own local coffee shop and open up their laptop to fire off some email.

    Speakers
    Producer & Host | Hak5 | Darren Kitchen is a self taught hacker...


    Type Interactive, Solo
    Hashtag #sxsw #hak5
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9041


11:00am

Skirts at South By

11:00am

SOPA/PIPA: Why the Open Internet Needs Us

11:00am

Startup Passion Smack-Down
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

    Speakers
    CEO | Ready Founder Services | John is founding partner of Ready...


    Type Interactive, Solo
    Hashtag #sxsw #Passion
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10014


11:00am

Supersizing the Classroom: 3000 Students & Beyond

    A standard, supposedly self-evident fact: small class size is pedagogically superior for all student learning. Poppycock! This presentation will outline our successful strategies for expanding the conventional college classroom to 3000 students...and beyond. Combining a dynamic speaker with innovative technologies, social networking tools, and non-conventional sources of knowledge can produce an environment which fosters student engagement, content retention, deep comprehension, and lifelong curiosity...even in ultra-large classes. Integrating video podcasts, graphic novels, film, Facebook, Twitter, Poll Everywhere, and Ustream into course structure can increase choices and flexibility in student-centered activities/assignments, and facilitate increased teacher-student and student-to-student interaction. This course model challenges conventional class-size wisdom, conquers the confines of physical classrooms, and defies the old-school, teacher-centered pedagogy of centuries past.

    Speakers
    Sr Instructor | Virginia Tech

    Virginia Tech


    Type Interactive, Dual
    Hashtag #sxsw #the3000
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10043


11:00am

SXSW Newbies Meet Up

11:00am

SXSWedu Meet Up
    Saturday March 10, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
     Familiar with SXSWedu? SXSW extends its support for the art of engagement beyond musicians, actors, and technologists, to include society’s true stars...educators. One of the newest components of the SXSW Family of Conferences, SXSWedu celebrates innovations in learning via 21st Century content and best practices. Come learn more about this on ramp to SXSW Interactive, which this year featured more than 100 concurrent sessions, a dozen dynamic distinguished speakers and powerful keynote speakers including the multi-talented actor, director, author and life-long literacy advocate, LeVar Burton, and U.S. Secretary of Education Arne Duncan. Or particular note to Interactive Attendees, your new media development and engagement skills are in great demand in the education sector. SXSWedu is learning and networking opportunity not to be missed. Come to the meet up and visit sxswedu.com to learn more!

    Speakers
    SXSWedu Exec Producer | SXSW STAFF


    Type Interactive, Meet Up
    Hashtag #sxsw #sxswedu
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100728


11:00am

The Building Blocks for Indoor Navigation

11:00am

The Complexity Curve: How to Design for Simplicity

11:00am

The Field of Dreams Manifesto

11:00am

The Most Wanted Unusual Suspect: Markia Zuckerberg

    In June 2011, Vivek Wadhwa wrote that we need a black Mark Zuckerberg. But, what about Markia? Is it hard to imagine that the next big thing could come from a Black woman living in an urban environment instead of one of Indian or Asian descent? What about a woman with Spanish as her first language? Where are the Black, Latino, and female Mark Zuckerbergs? There are plenty of underrepresented minorities and women who have achieved success in the tech field, but not to the level of a Mark Zuckerberg and Steve Jobs. It is a mission impossible or more like improbable?This is not a session that will re-hash and re-frame this familiar problem. This session will present out-of-the-box-thinking solutions to address the issue of diversity head on. It will also present challenges to and action items for attendees that will help to move the needle forward to truly increase diversity in the tech community.

    Speakers
    President | Smarter Experiences | Glennette loves tech – a...

    Founder | Digital Sisters | A digital media consultant, online...


    Type Interactive, Dual
    Hashtag #sxsw #suspectmz
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9673


11:00am

The Power of Fear in Networked Publics

11:00am

The Sports Fan in 2015

11:00am

The Start-Up of YOU: 21st Century Career Strategy

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    Speakers
    Entrepreneur & Author | Start-Up Of You | Entrepreneur and co-author...

    Co-Founder & Exec Chairman | Greylock Partners | Reid Hoffman...


    Type Interactive, Dual
    Hashtag #sxsw #startYOU
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13464


11:00am

The State of PR 2.0 Industry in Mexico
    The Association of PR Professionals in Mexico (ProPR) groups all PR professionals, consultants and agencies. Every year, ProPR conducts and publishes a research on the local industry. This is the first year that a PR2.0, social media or digital communications research will be included, along with the collaboration of the Social Media Club Mexico. Our intention is to present the digital addendum in SXSW to provide a big picture of how digital communication and social media industry is developing in our country, as well as analyze main challenges and opportunities for the immediate future. This is an excellent opportunity for all PR and digital communications professionals and companies who have presence in Mexico to take a general overview of Mexican industry.

    Speakers
    Pres & GM | Quality Control Marketing

    Sr Business Leader | Ogilvy PR Mexico | Oscar is Senior Business...


    Type Interactive, Dual
    Hashtag #sxsw #Mex
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11704


11:00am

Top Chef: How Transmedia is Changing TV

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    Speakers
    VP, Emerging Media | Bravo | Aimee Viles is Vice President of...

    EVP, Dev & Talent, Bravo Host, “Watch What Happens Live...

    VP of Current & Cross Platform Productions | Bravo | Dave Serwatka...

    EVP of Digital Media | Bravo Media | Lisa Hsia Executive Vice...

    Head Judge/Top Chef | Bravo | Tom Colicchio spent his childhood...


    Type Interactive, Panel
    Hashtag #sxsw #byBravo
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10873


11:00am

Why We Are Losing the War for Talent

11:00am

Y Rappers R Better Marketers Than U

11:00am

And I Am NOT Lying at SXSW

11:00am

SXSW ScreenBurn Game Developer Lounge Presented by Intel

11:15am

Empathy-Building Tools for Better Collaboration

11:30am

P-Cubed: Building a Happy, Positive Startup

11:30am

Likeable Social Media
    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

    Speakers
    CEO | Likeable Media | Dave Kerpen is the co-founder and CEO...


    Type Interactive, Book Reading
    Hashtag #sxsw #10Days
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10782


11:35am

11:45am

11:45am

Traveling Band: Road Trip to Happiness?

12:00pm

Eat Shit Sleep: Enlightenment Through Unemployment

12:00pm

All Day Event - GE Garage

12:00pm

And I Am NOT Lying at SXSW: Basics of Comedy Improv Workshop

12:00pm

Half Day Event: Ask.com Sugar Rush

12:00pm

LANFest

12:00pm

SXSW ScreenBurn Arcade

12:00pm

SXSW ScreenBurn Arcade Stage Presented by IGN Pro League

12:00pm

All Day Event - ScreenBurn Arcade

12:15pm

12:30pm

Freelancer F*ck Ups: Don't Make My Mistakes!

    Working as a freelancer is stressful. It can be unreliable, unpredictable…and downright unnerving. Your taxes are higher, your paychecks are sporadic, and your health insurance will double. So why would you dare walk down this career path? In spite of its blemishes, freelancing gives you a great amount of latitude in defining your career trajectory, along with the satisfaction of being held accountable primarily to yourself. Benefits of freelancing include more family time, flexible work hours, no bosses breathing down your neck and the option to work in your skivvies. This session will teach you how to take advantage of the burgeoning freelance-working trend and navigate around the pitfalls you’re most likely to encounter. Journey with me on a freelancer's path, where I'll share my most dreadful mistakes so you can avoid making them.

    Speakers
    Creative Technical Generalist | Darrow Digital Media Inc | A...


    Type Interactive, Future15
    Hashtag #sxsw #mistakes
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9450


12:30pm

12:30pm

12:30pm

Salary Tutor: Become a Salary Negotiation RockStar

    You've networked like a politician, found your dream job, and nailed the interview. It's crunch time, and the Evil HR Lady leans back and asks: "Sooo… what kind of salary were you looking for?" Salary negotiation is a critical skill needed throughout your career, but one that no one ever taught you. Freezing up at this key moment can cost you thousands. You need to become a Salary Negotiation Rock Star. Jim Hopkinson will read from his book “Salary Tutor: Learn The Salary Negotiation Secrets No One Ever Taught You,” which uses storytelling, case studies, illustrations, and just the right touch of humor. Learn what to say and when to say it. Master successful FBI negotiation techniques. Harness your social media network to gather information. Create a one-of-a-kind document to secure the highest salary range. Based on Jim’s real-world experience at Wired, ESPN, and a tech startup, this presentation will help you get paid what you deserve.

    Speakers
    Author/Founder | Salary Tutor | Hi, I'm Jim and I do career development...


    Type Interactive, Book Reading
    Hashtag #sxsw #GetPaid
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11527


12:30pm

Accessibility Meet Up

12:30pm

Alternative Funding for Game Development
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 1-2) (900 Barton Springs Rd., Austin, TX 78704)
    Independent game development is stronger than ever and this panel will highlight alternative sources of funding that are not dependent on the traditional publisher funding model. Did you know that the National Endowment for the Humanities (NEH) funds video game creation? The NEH's Michael Shirley will offer insight into their grant writing process. Kellee Santiago will discuss Indie Fund's commitment to help indie developers get, and stay, financially independent. Kickstarter's Cindy Au will review the new crowdfunding milestones reached with their vibrant, gaming community. Ted Regulski, from Sony (SCEA), will talk about Sony's PubFund. Matt Kozlov will explain how Moonshark, backed by CAA and Qualcomm, funds and publishes mobile games by pairing Hollywood creatives with developers. Join us in an informative panel that will walk through processes, present examples of successful projects funded and provide an occasion for attendees to discuss their projects with these panelists.

    Speakers
    Head of Community | Kickstarter | Cindy Au is Head of Community...

    Pres, Co-Founder | thatgamecompany | Kellee Santiago is President...

    CEO | Moonshark Inc | Matt (aka “Koz”) is the CEO of Moonshark...

    National Endowment for the Humanities | Michael Shirley is a...

    Supervisor, Developer Rel for PlayStation Network | Sony Computer...


    Type Interactive, Panel
    Hashtag #sxsw #AltFunding
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10196


12:30pm

Brazilian Youth: Dreams, Activism, Hyperconnection

    The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.
    This session will present an overview of the main findings of the research.
    It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.
    It will provide an understanding of how the perspective they have of the main social institutions is changing and why.
    The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.
    The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

    Speakers
    Box1824 | Carla Mayumi is a Director of Innovation at Box 1824...


    Type Interactive, Solo
    Hashtag #sxsw #br_dream
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13264


12:30pm

Bridging the Lawyer-Social Media Manager Divide
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)

    From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.

    Speakers
    Counsel, Consumer & Mktg Practices | Sprint Nextel | June Casalmir...

    Sr Mgr, Social Media & Digital Comm | Capital One | As the Sr...


    Type Interactive, Dual
    Hashtag #sxsw #smlawyer
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11198


12:30pm

Building Community Engagement Around Open Content
    Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social integration increased engagement and online discussion on the Justice site and other social platforms, empowering the audience to join open conversations creating a global intellectual resource. Hear how the team shifted focus to topic rather than brand to allow for the creation of user-generated content without negatively affecting the Harvard’s brand. The team will share the social and digital approach used to build engagement, including their ongoing strategy to leverage user generated content to keep the course and the topics relevant. Lessons include:-Making the case to loosen brand control for the sake of engagement-Maintaining brand strength when opening content-Combining online learning with social media-Managing and engaging in conversations on multiple platforms

    Speakers
    Dir, Online Programs, Harvard Alumni Assoc | Harvard Univers...

    CEO | The Pulse Network


    Type Interactive, Dual
    Hashtag #sxsw #EngageComm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11291


12:30pm

Building Great Games in HTML5
    I took a platform game published on Win/Mac/iOS and its 100,000 line C++ code-base and turned it into an HTML5 game running on desktop, mobile and even TVs. This talk is the story of how that happened and also gives some great tips and tools for anyone aspiring to make games using HTML5.Building a game is never a trivial job and doing it on a platform in constant development can be even harder. That said, the advantages of HTML5 greatly outweighs the disadvantages. HTML5 is quickly turning into a great game development platform which offers well tested solutions to many of the peripheral problems you normally have to deal with when making games.With these solved for you already you can focus on creating a great game and an awesome user experience!I'll share what I've learned and hopefully the talk will make the process easier for anyone else building games in HTML5. I'll also talk about a new exciting open source project allowing you to leverage WebGL and COLLADA in your games.

    Speakers
    Core-gfx Developer | Opera Software | Erik started his professional...


    Type Interactive, Workshop
    Hashtag #sxsw #html5port
    Theme Workshops
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10863


12:30pm

Burning Man Meet Up

12:30pm

Cloudy with a Chance of Gaming
    Saturday March 10, 2012 12:30pm - 1:30pm @ Palmer Events Center (Room 4-5) (900 Barton Springs Rd., Austin, TX 78704)
    Over 25 years ago, Super Mario was the only one who could say he was gaming in the cloud, stomping Goombas, eating mushrooms and occasionally using extraordinary leaping skills to jump from cloud to cloud in search of Princess Peach Toadstool. Fast forward to over a decade later and come hear from Rackspace, Zynga, EA Games and RightScale how they are also gaming in the cloud. Cloud Gaming is the next generation in online gaming. The main upside to using the cloud is that huge upfront costs are gone. Users don’t have to get expensive and bulky consoles - all they need is a reliable and fast Internet connection and service providers can provide an almost seamless and quick online gaming experience. The panelists will talk about how gaming leaders are using the cloud to keep track of in-game player achievements and building out the software. They can also discuss how they are relying on the cloud to provide the scalability needed as the games gain more users and functionality.

    Speakers
    CTO - Infrstructure | Zynga

    Technology Reporter | Bloomberg News | Ari Levy Technology Reporter...

    Dir of Prod Mgmt | RightScale | Darryl Eaton is the head of Product...

    Online Infrastructure R&D Mgr | Electronic Arts | George Miranda...

    Product Manager | Rackspace | Megan Wohlford is a Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #CloudyWith
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100101


12:30pm

Creative Energy: Renewing the Fight for Renewables

12:30pm

Crowd Sourcing Community Projects Like Tom Sawyer

12:30pm

Design for Social Innovation and Public Good
    A new movement is gaining momentum in the design world— a movement to expand the applications of high design beyond its elitist client base to solve complex social problems. This panel will engage an array of leaders in the public interest design movement who use design thinking in various ways to address global challenges and engender social innovation at different scales. John Peterson will bring his experience developing the largest interactive matchmaking database for pro bono design services between top architecture firms and deserving nonprofits to the discussion; Jess Zimbabwe’s contribution will be informed by work empowering civic leaders to use design thinking to solve public problems; John Bielenberg will bring his perspective on the influence of graphic design campaigns to bring awareness to complex social problems; while Barbara Brown Wilson will draw from her work in higher education to discuss the role of active learning and interactive online project evaluation to empower students to become social innovators. Suzi Soza, from the RGK Center for Philanthropy and Community Service’s Dell Social Innovation Competition, will moderate the panel.

    Speakers
    Dir | UT Austin Center for Sustainable Development | Barbara...

    Exec Dir | ULI Daniel Rose Center For Public Leadership in Land...

    Dir | Project M | John Bielenberg

    Founder & Pres | Public Architecture | John Peterson is the founder...

    CEO and Co-Founder | VERB | I am the Co-Founder and CEO of Verb...


    Type Interactive, Panel
    Hashtag #sxsw #designgood
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11006


12:30pm

Designing for Content Management Systems

12:30pm

Discover the New Frontier of the Glocal Internet

12:30pm

Do People Really Want Participatory Government?

12:30pm

Does Real Time Data Make Us Better Consumers?

12:30pm

Education and Technology Meet Up

12:30pm

Emotional Equations to Connect with Your Customers

    Chip Conley is the founder and was the CEO of America's second largest boutique hotel company. Initially, he thought he needed to be superhuman to be successful, but after two dozen years as CEO, he realized that he just needed to be a super human to create the habitat for success that arose at Joie de Vivre Hospitality. Using iconic psychology theories from Abraham Maslow (PEAK) and Viktor Frankl (Emotional Equations), Chip wrote a couple of best-selling books dedicated to helping business leaders understand how to be more emotionally intelligent in the workplace. Using a series of equations he's created with psychologist and mathematicians, Chip will help you understand the emotional building blocks that create anxiety, disappointment, joy, authenticity, and wisdom. Perfect for anyone wanting to understand themselves, their fellow employees, and their customers.

    Speakers
    Founder | Joie de Vivre Hospitality | CHIP CONLEY


    Type Interactive, Solo
    Hashtag #sxsw #Emotions
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100117


12:30pm

Everything Is a Remix, so Steal Like an Artist

12:30pm

Extracting an Emotional Story from Mobile Datasets

12:30pm

How Brands Build Advocates By Anticipating Needs

12:30pm

HTML5 and CSS3: Does Now Really Mean Now?
    The browser vendors love them! The browser fans and cutting edge designers are producing some really remarkable stuff, but what do HTML5 and CSS3 really mean for you, the pragmatic designer on the street? If you sidle up to one of those guys and whisper "but what about IE6 support", they are likely to slap you in the face, or run away with their hands clamped over their ears, yelling "la lala lala, I can't hear you." In this talk, Chris Mills will have a look at some of the new features of HTML5 and CSS3 - new semantics, video, media queries, rounded corners, web fonts, drop shadows and more. He will show real world examples, and then look at how they actually perform on those shady older browsers we are often called on to support. He will then look at strategies for providing support for those older browsers, including using JavaScript, fallbacks, and progressive enhancement.

    Speakers
    Web Evangelist & Dev Rels Editor | Opera Software | Chris Mills...


    Type Interactive, Solo
    Hashtag #sxsw #dnrmn
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10996


12:30pm

Hunt or Be Hunted: Get the Design Job You Want
    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
    In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

    Speakers
    UX Recruiter | AmyJacksonTalent LLC

    CEO & Founder | Mightybell | Gina Bianchini is an expert in creating...

    Co-founder | Votizen | Jason is Votizen’s founding product...

    User Experience Strategist | WhitneyHess.com


    Type Interactive, Panel
    Hashtag #sxsw #behunted
    Theme Featured Sessions
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10630


12:30pm

I'm A Gamer Meet Up

12:30pm

Investigating Social Mechanisms with Mobile Phones

12:30pm

Is Social Media a Human Right?
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Earlier this year, United Nations special rapporteur Frank La Rue overwhelmingly declared access to the internet as "an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress." In particular, the report focuses on the ability of the internet to facilitate communication and collaboration -- hallmark features of social media platforms such as Twitter and Facebook, both of which played important roles in this year's Arab Spring uprisings. This panel aims to discuss the topic of social media access for populations which are typically denied internet-based contact with other humans: prisoners, the homeless, and the urban and rural poor.

    Speakers
    Assoc Professor | University of Illinois | Christian Sandvig...

    Dir, Social Media | Tribal DDB | As director of social media...

    VP, Strategy Dir | Havas Digital | Jason Rockwood is Vice President...

    Activist/author/filmmaker/running for office | Michealene Risley...

    Dir | ThousandKites.org | Nick Szuberla works nationally a media...


    Type Interactive, Panel
    Hashtag #sxsw #MediaRight
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13149


12:30pm

Keeping Kids off the Street: Wall St. vs. Startups

12:30pm

LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

12:30pm

Life After College Meet Up

12:30pm

Mentor Session: Anna Beatrice Scott

12:30pm

Mentor Session: Carlo Longino

12:30pm

Mentor Session: Carlos Cuesta

12:30pm

Mentor Session: Gregg Brockway

12:30pm

Mentor Session: Kyle Monson

12:30pm

Mentor Session: Lori Schwartz

12:30pm

Mobile Payment Takes Lesson from Credit Industry
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Dir | Gemalto Inc

    Vice President, Financial Services | Gemalto Inc

    Vice President, Telecommunications | Gemalto Inc

    CMO | ISIS

    Consultant | Toni Merschen Consulting | Dr. Toni Merschen Global...


    Type Interactive, Panel
    Hashtag #sxsw #payment101
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12698


12:30pm

Multiple Personalities–Not a Disorder but the Norm

12:30pm

Not Just Tech Support: Online in India
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
    There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
    In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

    Speakers
    CEO | mygola.com | Anshuman is the CEO & co-founder of mygola.com...

    Founder | Jaaga | Archana Prasad, is an artist from Bangalore...

    CEO | mDhil.com | Nandu Madhava is the CEO and Founder of mDhil...

    CEO & Founder | Babajob.com | Sean Blagsvedt is the CEO of Babajob.com...

    Co-CEO | Sher Singh | Sonny is a former New York-based corporate...


    Type Interactive, Panel
    Hashtag #sxsw #india
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9115


12:30pm

Pay-It-Forward: Building Successful Startups

12:30pm

Rebuilding LEGO
    In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to be a terrible year and 2004 was likely to be worse. The company had defaulted on its loans, was running out of cash, and might not survive.

    How did LEGO get in such trouble? In a word, innovation. LEGO’s managers had followed the advice of academics and consultants – advice that is still being given today – about how to manage innovation: head for blue ocean markets, practice creative disruption, build an innovation culture. That advice almost led LEGO to ruin.

    After verifying Knudstorp’s findings, the Board restructured the management team and appointed him CEO. Within two years, Knudstorp and his team had fundamentally redesigned how LEGO managed innovation, and built one of the most sophisticated innovation systems in the world. Today, LEGO is the most profitable and fastest growing company in the toy industry, with growth and profitability rates similar to Apple’s.

    The goal of this talk is tell the SXSW audience the LEGO story and the lessons they can learn from the company’s fall and rebirth

    Speakers
    The Wharton School | David Robertson joined the faculty of the...


    Type Interactive, Solo
    Hashtag #sxsw #LEGO
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14044


12:30pm

Richard Garriott’s Continuing Space Mission

12:30pm

Rise of Analytics: Impacting the Editorial Process?

12:30pm

Rude Awakening: Content Strategy Is Super Hard
    Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Content strategist & editor | Brain Traffic/Contents Magazine/Opennews...

    Dir | Gnostyx Research | Joe Gollner (http://www.gollner.ca...

    Managing Partner | Bond Art+Science

    CEO | Brain Traffic

    SVP Customer Experience | Wells Fargo | Mark McCormick is Senior...


    Type Interactive, Panel
    Hashtag #sxsw #RudeAwaken
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9137


12:30pm

Shoebox Full of Photos: Beyond Digital Storage
    Saturday March 10, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?

    Speakers
    Founder | jcn.me


    Type Interactive, Panel
    Hashtag #sxsw #shoebox
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9976


12:30pm

12:30pm

SOPA Media Coverage Dissected

12:30pm

StartUp Health: Transforming Healthcare in America

12:30pm

The Freelance Rockstar
    Saturday March 10, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    Working independently. It's fairly common in the tech world, but there are also many, many misconceptions and stereotypes. Josh has been working independently as a developer for the better part of the past fifteen years and has learned many lessons not only about what it means to work freelance as far as lifestyle goes, but also many practical bits of info about dealing with money, contracts, clients, personal marketing, and how to fix things when it all seems to go wrong. Christin Roman has just made the big jump from working as a full-time user experience designer to working independently. She will speak about the process of making the big leap -- what sort of planning it took, what the dangers were, and how it's turned out so far. And we can both speak to the idea of working freelance as a lifestyle choice -- balancing work and life, etc. We would also like to keep this open to audience discussion about experiences and techniques for living the life of a freelance rockstar!

    Speakers
    User Experience Designer | I Hate Robots

    Founder | Frescher-Southern Ltd


    Type Interactive, Core Conversation
    Hashtag #sxsw #flrs
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11765


12:30pm

The Great Library Swindle: Your Rights Are at Risk

12:30pm

The New Hollywood: Building Celebrity Brands Online

12:30pm

The Solid Verbal Live Podcast
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)

    Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

    Speakers
    Co-Host | Solid Verbal | Dan Rubenstein is a video host and writer...

    Digital Strategy | Leo Burnett/Arc Worldwide | Nick is on the...

    Founder | The Solid Verbal | Ty Hildenbrandt is the founder and...


    Type Interactive, Podcast
    Hashtag #sxsw #SV
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9133


12:30pm

Travel Writers Meet Up

12:30pm

Two Decades of Trajan in Movie Posters

12:30pm

Viral Is a Dirty Word: Strategic Video Success

12:30pm

When Biomechanics Attack: Hard New Sports Lessons

12:30pm

When IT Says No: How to Create Fast Feature Flow

12:30pm

Why Small Is the New Big and Big Is the New Small
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.

    Speakers
    Founder/Partner | Stagira Inc | reformed retail entrepreneur...

    Dir of WW Marketing, Web & Events | IBM Collaboration Solutions...


    Type Interactive, Dual
    Hashtag #sxsw #eggcellent
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10015


12:45pm

12:45pm

Responsible Design and the Ethics of Influence

1:00pm

Multiplayer Work: An Idea Whose Time Has Come?

1:00pm

A Creator's Guide to Transmedia Storytelling

1:00pm

And I Am NOT Lying at SXSW: Storytelling Workshop

1:05pm

Jim Hopkinson Book Signing

1:15pm

Organization Design Is for Lovers
    Conceived as a user’s manual for DIY organizational design, this talk explores good practices for structuring an organization for creativity and impact, and motivating smart and creative people.The importance of building an exceptional team is sometimes minimized by creative business owners. It is a “secondary task” unrelated, at least superficially, to the work we deliver to clients, often triggered under duress by an event: a huge new client project to ramp up for, a round of VC funding, the opening of a new office, the exodus of a few great employees, or market events that force a restructuring. For this reason building an organization often takes on an urgent tone and is executed with haste or fear. ‘Organization Design is for Lovers’ is about adding people with confidence and implementing the right organizational structure to push your ideas forward.

    Speakers
    Managing Director | ScottMcDowell.us


    Type Interactive, Future15
    Hashtag #sxsw #DesignLove
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9304


1:30pm

Applied Improvisation: Preparing to Be Unprepared

1:30pm

1:30pm

Convio Nonprofit Meet Up

1:30pm

SXSW ScreenBurn Game Developer Mixer Presented by Intel

1:45pm

1:45pm

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

And I Am NOT Lying at SXSW: Storytelling Open Mic

2:00pm

Co-Founder Speed Dating

2:00pm

How to Read the World

2:00pm

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

2:15pm

2:30pm

2:45pm

3:00pm

3:00pm

And I am NOT Lying: The World's First Crowdsourced Variety Show

3:30pm

How to Become a Next-Generation Media Company
    The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.

    Speakers
    Co-Founder & CEO | Wetpaint | Ben Elowitz is co-founder and CEO...


    Type Interactive, Future15
    Hashtag #sxsw #elowitz
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11202


3:30pm

The Social Organization

3:30pm

11 Reasons QR Codes Are Not Engaging Consumers

3:30pm

Best Practices for Supervising Millennials

3:30pm

Bridge the Gap Between Casual vs. Hardcore Games
    With the emergence of highly accessible electronic games developed for Facebook and smartphones, there has been a clear democratization of electronic gaming that has led to many people discovering video games for the first time. It has also caused some to suggest that console game companies such as PlayStation, Nintendo and Xbox could struggle to survive against the games targeting casual gamers from companies like Zynga and Glu. However, what these casual gamers are really showing is that the expansion of this technology is opening up new gameplay opportunities to the advantage of developers. Technology is progressing in many ways, helping developers improve the game experience. For example, technology is making games part of everyday life. Rendering technology is also becoming increasingly available and powerful. This combination creates game experiences that are more diverse, and many games are now blurring the line between casual and hardcore games.

    Speakers
    Sr Dir, PlayStation Digital Platforms | Sony Playstation

    Sr VP, Sony Worldwide Studios Prod Dev | Sony Playstation


    Type Interactive, Dual
    Hashtag #sxsw #GameDev
    Theme Gaming
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9956


3:30pm

Build a Massive Peer Learning Community Online
    Peer 2 Peer University is a volunteer-supported open learning community. Together with Mozilla we started the "School of Webcraft" - a place where web developers learn hackers' habits, build up portfolios, and receive badges for their accomplishments. We are currently developing similar programmes for social innovators, in-service teachers, and data scientists. The goal of P2PU is to enable anyone to learn just about anything - by connecting individuals with each other and with existing educational content on the web. We are fans of the idea of the university, but the traditional education system has become too expensive, too focused on one-size-fits-all solutions, and is growing out of touch with the needs of many learners, employers and society. It is time for a bit of disruptive innovation. P2PU started as a crazy idea a little over 2 years ago, and has grown into a registered non-profit organization with staff in three countries, users in over 100 countries, and partnerships with industry leaders and some of the leading traditional universities of the world. In this session, we would like to share our experiences and discuss what the open future of education will look like.

    Speakers
    Exec Dir | P2PU


    Type Interactive, Solo
    Hashtag #sxsw #P2PU
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100118


3:30pm

Catch Me If You Can: Frank Abagnale 10 Years Later
    Frank Abagnale’s rare expertise began more than 40 years ago when he was known as one of the world's most famous confidence men. Between the ages of 16 and 21, he successfully posed as an airline pilot, an attorney, a college professor and a pediatrician, in addition to cashing $2.5 million in fraudulent checks in every state and 26 foreign countries. Apprehended by the French police when he was 21 years old, he served time in the French, Swedish and U. S. prison systems. After five years he was released on the condition that he would help the federal government, without remuneration, by teaching and assisting federal law enforcement agencies. Frank has now been associated with the FBI for over 35 years. More than 14,000 financial institutions, corporations and law enforcement agencies use his fraud prevention programs.

    Speakers
    Owner | Abagnale Associates | Frank W. Abagnale is one of the...


    Type Interactive, Solo
    Hashtag #sxsw #CatchFrank
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13928


3:30pm

Communities of Transparency: Open Data in Action
    Many cities and public agencies are opening up their data to promote accountability, empower citizens, and deliver better services. But just releasing data is not enough to achieve these desired outcomes. Most open government initiatives are supply-side efforts that release data that is too obscure, too complex, or too out of date to be valuable to citizens. This session explores three open data cases where we have seen success (public transit), failure (federal spending), and promise (open311). We show how co-production between policymakers, techies, and civic innovators is crucial to translating data into useful information for a targeted audience of local, yet diverse, users. In these communities of transparency, leadership, collaboration, local knowledge, feedback loops, and iterative design work together to forge the pathways for more meaningful transparency and participation in our communities.

    Speakers
    Research Dir | Harvard Kennedy School of Government | Francisca...

    Dir of Civic Works | OpenPlans | Frank works on software tools...


    Type Interactive, Dual
    Hashtag #sxsw #community
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10228


3:30pm

Crowdsourcing Science

3:30pm

CSS for Grown Ups: Maturing Best Practices

3:30pm

Data Visualization and the Future of Research
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.

    Speakers
    Associate Professor | Indiana University | Johan Bollen is associate...

    Program Officer | Alfred P Sloan Foundation

    Dir, Education & Scholarly Comm | Microsoft Research | Lee Dirks...

    Sr Acquisitions Editor - Information Science | MIT Press | Marguerite...


    Type Interactive, Panel
    Hashtag #sxsw #dataviz
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10546


3:30pm

Decentralized Organizations: Do They Work?
    Saturday March 10, 2012 3:30pm - 4:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    As technology has increasingly created a number of self-organizing online or real communities, companies are also experimenting with cultural changes having a common thread of decentralization. For example, anonymous surveys, voting systems for both customers and internal employees, organic management, and peer-based recognition systems are becoming more commonly used. Firms like Burning Man, Second Life, and Zappos are exploring and using non-traditional techniques to structure their organization and develop their people. What are these alternative strategies and why are companies using them? What’s worked and what hasn’t? We’ll show you specific ways to start experimenting with decentralization at your company, with questions and discussion amongst a diverse group of experienced panelists.

    Speakers
    Human Resources Mgr | Burning Man | Kat Steinmetz currently manages...

    Founder & CEO | High Fidelity | In 1995, Philip Rosedale created...

    Professor & Dir MIT Center for Collective Intelligence | MIT...

    Campus Community Dev Dir | Zappos.com | campus/urban/startup...


    Type Interactive, Panel
    Hashtag #sxsw #DCentOrgs
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11679


3:30pm

Does Your Product Have a Plot?

3:30pm

Entrepreneurs: International Teaming Opportunities

3:30pm

Exploring the Top Startup Accelerator Programs

3:30pm

Fantasy Sports: Where Does It Go from Here?
    Saturday March 10, 2012 3:30pm - 4:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Fantasy sports began in the 1960s as a way for sports junkies to "interact" more with their favorite sports by selecting their own rosters and competing against like minded sports junkies. Until the mid-1990s, distribution of the game was limited to newspapers and magazines and league scoring was done by hand, thus limiting the number of participants. Improvements in technology, specifically the Internet, led to unprecedented growth and it also helped spawn the first real online "social networks", as fantasy players went online to talk smack with one other, trade players and review expert opinions. Today, every major media company and every professional sports league operates some type of fantasy league. There are cable programs and entire satellite TV packages dedicated to serving the fantasy audience--NFL Red Zone on Direct TV. Updates come to mobile devices and there are hundreds of iPhone, Android and Facebook fantasy sports apps and games. Given the continued growth of fantasy sports, where does it go from here?

    Speakers
    Pres | Bloomberg

    VP | USA TODAY | Clay Walker is the Vice President of Affiliate...

    Wide Receiver | Green Bay Packers | Off The Field Greg is the...

    SVP & GM | CBS Sports | Jason Kint is the General Manager of...

    On Air Talent | ESPN | Stephania Bell, PT, OCS, CSCS, is a board-certified...


    Type Interactive, Panel
    Hashtag #sxsw #FantSports
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100020


3:30pm

Fighting for Your Users Without Becoming a Target
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and small service providers, from social media services like Facebook to storage services such as DropBox and SpiderOak. Too often, these providers are cowed by legal threats into taking down perfectly legal material (like the Facebook page you use to network for your business) or revealing private information about their users. How can you earn your users' loyalty by doing better, and how can you help ensure that the services on which you rely do right by you and your customers? What legal risks do you need to watch out for, and how can you make them go away? A group of experienced lawyers and business owners will help you answer these questions from a legal and practical perspective.

    Speakers
    Exec Dir | Project DoD | Christopher Mooney is a software engineer...

    Intellectual Property Dir | Electronic Frontier Foundation...

    CEO | SpiderOak | Ethan is the founder and CEO of SpiderOak...

    Sr Counsel, Privacy | COX Communications | Senior Counsel - Privacy...


    Type Interactive, Panel
    Hashtag #sxsw #target
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11142


3:30pm

Finding Co-Founders: the Who, Why, Where & How

3:30pm

FOMO: How Can Brands Tap into Fears of Missing Out

3:30pm

Higher Ed Tech Meet Up Presented Penn State University

3:30pm

How Meaningful Design Can Save the World

3:30pm

How Women Present Themselves in the Digital Age
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Women tend to pursue what has been called the 'iconic self,' a flawless version of ourselves that we project to the world: a woman with the right job, reputation, looks, home, family -- the list goes on. When it comes to creating that ideal image, technology has arguably raised the stakes even further. Now we have to construct a perfect self to present across many channels and platforms. Who should you be on Facebook, Twitter, LinkedIn, Google+? What parts of yourself should you expose, when do you draw the line, and what if you cross it? Is it even possible to be authentic online? On this panel we'll delve into the sometimes paralyzing performance anxiety technology produces, how we can mitigate it, and discuss thorny questions about what should and should not be revealed online. And, once you've solved that dilemma, how to know who you really are in the midst of all these iterations.

    Speakers
    Senior Tech Editor | The Huffington Post | Bianca Bosker is the...

    Pres | Beau and Arrow Productions | I'm an actor, a writer, a...

    EP and Host | OWN

    Women's Editor | Huffington Post Media Group | Margaret Wheeler...


    Founder | Connected the Film | Honored by Newsweek as one of...


    Type Interactive, Panel
    Hashtag #sxsw #huffpost
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100092


3:30pm

Is That Your Final Offer? Mobile Dynamic Pricing
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.

    Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.

    Speakers
    CEO, Co-founder | Loopt Inc | Sam Altman is co-founder and CEO...


    Type Interactive, Solo
    Hashtag #sxsw #finaloffer
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9792


3:30pm

LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

3:30pm

LGBT Meet Up

3:30pm

Live the Game: A Lifestyle with a Gaming Sense

3:30pm

Making the Real World Easier to Use
    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

    Speakers
    CEO & Co-founder | Foursquare

    GM | CrunchFund


    Type Interactive, Dual
    Hashtag #sxsw #EasyWorld
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100167


3:30pm

Meat is Might: Epic Meal Time Rules the Web

3:30pm

Mentor Session: Barb Dybwad

3:30pm

Mentor Session: Kevin Nichols

3:30pm

Mobile Meet Up

3:30pm

Netflix and Twitter: What's Under the Hood

3:30pm

Not Your Mommy's Blog: The Evolution of Dad Blogs
    Saturday March 10, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

    Speakers
    Editor-At-Large | Esquire Magazine | A.J. Jacobs is the editor...

    Her Bad Mother

    Editor-In-Chief | ManoftheHouse.com | Craig J. Heimbuch is the...

    Principal | Sway Group LLC | Danielle has been successfully driving...

    Founder/Managing Editor | DadCentric | Jason Avant is the founder...

    VP/GM | Babble Media Inc


    Type Interactive, Panel
    Hashtag #sxsw #dadblogs
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11424


3:30pm

Read/Write Library: Mapping a City Through Media
    Read/Write Library is a replicable project that uses local media to examine a region’s creative, political and intellectual interdependencies, creating a visible network of primary sources. We hope to make it available as an open source technical and theoretical template for other cities, borrowing models from library science, urban planning and social networks. Non-professional content receives more respect than in any previous era. By developing contextual and social features within a catalog, we can direct this sentiment at media that wasn’t valued in the cultural climate of its day. Using relative tags and non-hierarchical subject and keyword combinations helps hyperlocal or alternative perspectives compete in search engines alongside dominant historical records and fill in massive blindspots, and each entry is mapped and treated as a social object where users can share stories of the forgotten, marginalized or even still-active communities connected to these publications.

    Speakers
    Exec Dir | Read/Write Library


    Type Interactive, Solo
    Hashtag #sxsw #rwlibrary
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13252


3:30pm

Rise of the Indie Web

3:30pm

Securing the Cloud: What's Your Cloud Entry Point?

3:30pm

Social + Location + Mobile = The Perfect Beer
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

    Speakers
    Word Nerd | Great Divide | Hanna has worked for Rogue Ales and...

    Prod Mgr | Untappd | John Vajda is Product Manager at Untappd...

    Co-Founder | TapHunter | Check out Social + Location + Mobile...

    SVP Dir Digital Incubator | Allen & Gerritsen | @SchneiderMike...

    Founder, CEO | Antler Agency | Terry Lozoff has been on the front...


    Type Interactive, Panel
    Hashtag #sxsw #beerpanel
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8711


3:30pm

Social Media Cures Cancer and Speaks for Survivors

3:30pm

Social Media for Minority Mindshare
    The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County born Mazy Kazerooni (Track.by and Digital Hustler for L'il Wayne) have leveraged popular artists and platforms like Ustream to create thriving businesses and relationships with advertisers.
    Still others, such as Korey Coleman of Spill.com/Hollywood.com have become burgeoning celebrities largely propelled by video animation, the social media platform Ning and rabid downloads of audio podcasts.
    This SXSW panel will explore strategies to leverage social media tools and platforms to increase access, brand and direct connection to consumers for minority emerging artists and will show-case best practices used by artists such as L'il Wayne, and platforms like Spill.com and Blazetrak.com.

    Speakers
    GM | Spill.com

    Founder | Tracksby Inc.

    President/CEO | Greater Austin Black Chamber Of Commerce

    Co-Founder | Blazetrak.com | Ron Harrison is a graduate of The...


    Type Interactive, Dual
    Hashtag #sxsw #mindshare
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100577


3:30pm

Steampunk Meet Up

3:30pm

Teaching Technology Meet Up

3:30pm

The Basketball Jones Live Podcast
    Saturday March 10, 2012 3:30pm - 4:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    Today, The Basketball Jones is a daily NBA podcast, award-winning blog, and television show. Five years ago, it was a money-losing passion project recorded in a kitchen. The story of what happened in between is partly about five friends figuring out how to get paid for a show they loved doing. But it's also about how that show grew up with a league that exploited social media and digital content more than any other sport in North America. Many lessons can be learned from the peculiar rise of The Basketball Jones and the NBA's approach to the new media. Exactly what those lessons are? Come by and hear us talk it out. We want to be as surprised as you are.

    Speakers
    Dir/Producer, The Basketball Jones | Score Media | Jason Doyle...

    Host, The Basketball Jones | Score Media | Host, writer and co-founder...

    Producer | Score Media | Producer, writer and restaurant selector...

    Host, The Basketball Jones | Score Media | Tas co-founded The...

    Editor, The Basketball Jones | Score Media | The Will Smith of...


    Type Interactive, Podcast
    Hashtag #sxsw #TBJ
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100172


3:30pm

The Curators and the Curated
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work to share. But with some curators dwarfing publications in size and influence, and with some publishers investing heavily in curation projects of their own, that relationship is getting a little complicated. We’ll get our hands dirty and break down just how important curators and publishers are to each other, how money plays into things and how attribution has become a lost art. Other fun stuff you’ll learn: what makes a curator influential, how content-creators can be curator friendly (and vice versa), and the evolving distinction between curation and aggregation. This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    Sr Editor | The Atlantic | Alexis Madrigal is a senior editor...

    Columnist/Reporter | The New York Times

    Founder | Brain Pickings | Interestingness curator and semi-secret...

    co-founder | longform.org


    Co-Founder | Percolate


    Type Interactive, Panel
    Hashtag #sxsw #curation
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10618


3:30pm

The Hottest in Southeast Asia and Singapore's Digital Media Landscape

3:30pm

The Local Backbone of the SoLoMo Revolution

3:30pm

The Secret Lives of Links

3:30pm

The Secrets and Surprises of DIY Promotion

3:30pm

The UX and UI Meet Up

3:30pm

The Visual Interface Is Now Your Brand

    Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of the software's design is of paramount importance to any company wishing to grow their customer base or loyalty. At the center of this change sits the user experience, which has become a huge influence in how customers perceive a company's brand. Traditional marketing principles and practices aren’t effective in software. So how do you create an experience that is usable, desirable, and still stands out? Myers, an interface and brand specialist in design, marketing, and development for 16 years, will highlight the differences of software from other forms of media, you’ll gain insight for creating a truly unique experience that guides executives and teams, and can influence your company’s culture. You’ll learn new techniques such as defining the ideal experience, exploring first impressions with visual language studies, and designing signature interactions. These techniques build a memorable experience that’s hard for your competitors to mimic and your customers will fall in love with.

    Speakers
    Managing Dir, Visual Design & Branding | Cooper | Nick Myers...


    Type Interactive, Solo
    Hashtag #sxsw #visuibrand
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11900


3:30pm

Tweeting Osama’s Death: From Citizen to Journalist
    Saturday March 10, 2012 3:30pm - 4:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, by chance, find themselves in the middle of newsworthy events: They act like journalists, sharing information, asking questions, and working with others to figure out what happened. The speed with which his tweets traveled the world show how Twitter can turbocharge simple acts of citizen journalism by spreading them to new audiences. Steve Myers, managing editor of the Poynter Institute’s website, will describe how Athar’s tweets illustrate citizen journalism practices and how U.S. journalists learned of them so quickly. Athar, in his first trip to the U.S. since bin Laden’s killing, will describe what happened, what it was like to be in the middle of an international media scrum, and how the incident has affected his views of the media and changed his use of Twitter.

    Speakers
    Software Consultant

    Former Poynter.org Managing Editor, Current Managing editor of...


    Type Interactive, Dual
    Hashtag #sxsw #OBLtweet
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10307


3:30pm

Why Cleanweb Will Beat Cleantech
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Most people think new technologies like solar and biofuels are the answer to crises in climate, energy, and food.What if the most leveraged way to solve these problems was infotech? This is the provocative idea of the "Cleanweb," which is the application of information technology to resource constraints. I have been involved in cleantech as an investor since 2002 (Nanosolar, Solazyme, Zeachem) and was an internet pioneer starting in 1994 (America Online, Brightmail, Linkedin, Zynga).I will explain how companies like AirBnB, Zipcar, Mosaic and others are already improving efficiency and reducing the need for fossil fuels, water, food, land, and other resources. I'll explore the scale required to impact climate and oil security and why traditional cleantech hasn't solve these problems yet. I will also identify new opportunities to create major new cleanweb companies and opportunities for corporations to leverage cleanweb for their products and services.

    Speakers
    CEO | Sidecar | Sunil guides Sidecar’s vision and values. He...


    Type Interactive, Solo
    Hashtag #sxsw #cleanweb
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12747


3:30pm

Why Doesn't Congress Grok The Internet?
    Saturday March 10, 2012 3:30pm - 4:30pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)

    As the SOPA showdown proved, digital fair-use questions no longer amount to a molehill on Capitol Hill. But if that episode revealed that Hollywood needs to reboot its understanding of IP politics, it also exposed frightening ignorance in Congress about the digital economy.As long as the entertainment industry's interest in protecting its work from infringement collides with tech firms' desire to work free of government interference--and citizen's wariness of copyright-protection mandates breaking their software or Internet services--these squabbles will continue. But can we at least get a better understanding among our elected representatives of our online machinery? Blogger Rob Pegoraro will lead a discussion with staffers from Sen. Ron Wyden's office--deputy chief of staff Jennifer Hoelzer, Subcommittee on Trade staff director Jayme White--about how Congress has approached Internet policy issues before, how the SOPA battle might have changed things and what might come next.

    Speakers
    N/A | Office of U.S. Senator Ron Wyden | Jayme White serves as...

    US Senator Ron Wyden | As Communications Director and Deputy...

    Rob | Prose Hacking | I write about interesting problems and...


    Type Interactive, Dual
    Hashtag #sxsw #groknet
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992292


3:30pm

Your Marketing Sucks: Why You Need to Think Local

3:45pm

Books Win the Attention Economy
    The invention of the printing press transformed society by breaking up elite strangleholds on entertainment and information. But governments and corporations figured out how to tame the next wave of media—TV & radio. How can the Internet fulfill its true revolutionary promise and avoid being co-opted again by the economic and political establishment? By uniting with the book, the last medium to accomplish that. Average time spent per user on books is hours, lifetime revenue per author approaches one thousand dollars. But they're damn idiosyncratic and sampling them is hell, so current technology and business models favor lowest common denominators to maximize advertising revenue. By combining the Internet's capacity to power creation and consumption with the book's capacity to get deeper inside the human mind and identity than any other medium, the Internet can balance its dependence on corporate advertising with the economics of individual choice.

    Speakers
    VP/Content & Community | Small Demons | Richard Nash is an independent...


    Type Interactive, Future15
    Hashtag #sxsw #books_win
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9275


4:00pm

Delivering Content Experiences Across Platforms

4:00pm

Winning the Story Wars

4:00pm

Doug Loves Movies - LIVE Comedy Podcast

4:00pm

And I am NOT Lying - Live

4:15pm

4:15pm

What Content Strategists Can Learn from the Movies
    Whether it’s Bridget Jones in pursuit of Mark Darcy or Luke Skywalker on a quest to discover himself while overcoming evil, film protagonists are on a journey inspired by the promise of adventure and reward. Real people are on a similar quest to solve problems--including the prospective customers you hope to attract with your content marketing strategy. By applying principles of film narrative you can shape the online journey of your buyers, helping them bond with fellow travelers and overcome obstacles along the way. To do that, you must look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and think like a storyteller: Who are the heroes--and the villains? What conflicts and challenges do they face? What is their quest and what is the reward? Learn how to use film narrative to unite your team and client around a storyline, map the buyer’s journey, and align the right content to the right person in the right way and at the right time.

    Speakers
    Social Media & Content Strategist | Babcock & Jenkins | Carmen...


    Type Interactive, Future15
    Hashtag #sxsw #csmovies
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10813


4:30pm

Bringing Back the Love When Google Hates You

5:00pm

How to Get Consumers Addicted to Your Content

5:00pm

5:00pm

5:00pm

#SXsingle Meet Up

5:00pm

Abundance: The Future Is Better Than You Think
    Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. Diamandis will address how progress in artificial intelligence, robotics, infinite computing, ubiquitous broadband networks, digital manufacturing, nanomaterials, synthetic biology, and many other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous two hundred years. We will soon have the ability to meet and exceed the basic needs of every man, woman, and child on the planet. Abundance for all is within our grasp. Diamandis explores how four emerging forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems.

    Speakers
    Chairman/CEO | X PRIZE Foundation | Brief Biographical Sketch...


    Type Interactive, Solo
    Hashtag #sxsw #Abundance
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100360


5:00pm

Beyond SOPA/PIPA - Moving Forward with Engine Advocacy

5:00pm

Binary Bitches: Keeping Open Source Open to Women
    Open source communities pride themselves on the premise of egalitarian communication where every voice is valued, heard and documented. Despite this noble goal, this panel discusses how women and their communication style might nevertheless result in their marginalization or deter them from participating in open source communities in the first place.
    This dual presentation, moderated by a journalist, brings together two women with different perspectives and experiences working in open source communities. Together they will discuss how the marginalization of women in open source affects process and product outcomes, particularly with regard to design. We will also discuss strategies to improve participation in open source communities both from an industry and educational perspective. We look forward to starting a conversation about problems with, and solutions for, working in open source communities.
    To make this dual conversation engaging and interactive, it will take questions from the crowd and ask for examples/testimonials from men and women about gendered communication in open source communities.
    Have a comment, story or experience you would like to share with us before the panel? Email our moderator, Andrea Hickerson, andreahickerson21@gmail.com

    Speakers
    Asst Professor, Department of Comm | Rochester Institute of Technology...

    Sr Interaction Designer | Red Hat Inc/Fedora Project | Máirín...

    Lecturer, College of Business | Rochester Institute of Technology...


    Type Interactive, Panel
    Hashtag #sxsw #Bitches
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9833


5:00pm

Browser Wars V: The Angry Birds Era

5:00pm

Co-Founder Speed Dating

5:00pm

Coolhunting and Coolfarming with Social Media
    'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any indication, 'coolfarming' can change everything. Jared Diamond (author of "Guns, Germs, and Steels") identified a single catalytic event where civilization increased productivity ten to hundred times - when humanity emerged from hunter gatherer society to agrarian society. Are we soon about to witness an evolution of the same magnitude in the field of innovation? This panel will share insights from the academic research of the mastermind himself, Peter Gloor. We will also hear from corporate leaders where the rubber meets the road, and shed some light on recent acquisitions and emerging opportunities. New head of products at MySpace, CMO of Badoo, and the founder of W4 will provide a balanced view on projecting trends and impact on advertising.

    Speakers
    Exec VP, Prod | Specificmedia/Myspace | Jason Knapp, EVP of Product...

    Chief Mktg Officer | Badoo | Jessica leads a team focused on...

    Founder | Monad Corporation | Jun's current focus is http://SPRE.AD...

    TBD | MIT Center for Collective Intelligence | I am happily juggling...

    Founder | W4.Com | www.wickswalker.com


    Type Interactive, Panel
    Hashtag #sxsw #coolfarm
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9172


5:00pm

Copy Matters: Content Strategy for the Interface

5:00pm

Crowdsourcing Cancer Support: A Love Story

    Cancer care and support is changing dramatically as blogging, social media, facebook and mmo gaming become mass media. Trisha Creekmore, aka Tinkerhell, a mother, wife and digital denizen since 1995, has had breast cancer twice. The first diagnosis in 2004 was hard and lonely. The second diagnosis in 2010 was harder, but not lonely. Trisha and her husband David found the content on health Web sites unhelpful and online disease-specific support groups depressing. So they made up their own plan, harnessing the power of facebook, the mmo Warhammer and thousands of strangers to create Cancerpalooza. David blogged every week. His plan was to keep family and friends informed, but the blog and the community it created became much more than the sum of their parts, inspiring and bringing value to complete strangers, the entire mmorpg community and even rockstars like Mike Patton and Ozzy Osbourne. But not in an annoying social-media-positive-sharing way. More in a FML-WTF-LOL way. This Future of Health Track is sponsored by Aetna.

    Speakers
    COO | Internews

    Writer/Interactive Producer | Tink[erhell] Media | Trisha Creekmore...


    Type Interactive, Dual
    Hashtag #sxsw #cncrplooza
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9553


5:00pm

Dear Google & Bing: Help Me Rank Better!
    If you build it, they might not come, if you haven't thought about how search engines view your web site. Forget testing for Internet Explorer, Firefox, Chrome and Safari. Search engines are the common browser that everyone uses. The good news is that search engine optimization (SEO) doesn't mean terrible design or some type of black-magic trickery. Rather, there are good, sensible things that everyone should do that pleases both search engines and human visitors. In this session, representatives from Google and Bing provide this type of advice. They'll even get you up to speed on the impact that social media is playing on search results. Even better, it's all Q&A. Bring your top questions about how they rank sites and get answers directly from the source.

    Speakers
    Founding Editor | Search Engine Land | Considered a leading search...

    Sr Prod Mktg Mgr Bing Webmaster Tools | Bing | Duane Forrester...

    Distinguished Engineer | Google Inc | I'm the head of the webspam...


    Type Interactive, Workshop
    Hashtag #sxsw #rank
    Theme Workshops
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11742


5:00pm

Engineering Serendipity to Instigate and Delight
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!

    Speakers
    Co-Founder | Geoloqi.com | Aaron Parecki is co-founder of Geoloqi...

    Coder | Dropbox | Aston Motes was the first hire at Dropbox and...

    Artist | Benrik | Co-founder of Benrik, with Henrik Delehag...

    CEO | Sonar | Brett Martin is co-founder and CEO of Sonar, a...

    Co-founder | Meet Gatsby | Gabe is a game designer and engineer...


    Type Interactive, Panel
    Hashtag #sxsw #serendipity
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13228


5:00pm

Enterprise Social Media: Five Emerging Trends

5:00pm

Erasing Lines Between Physical and Digital Worlds
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Your mobile device can tap into an invisible highway, the lifeblood of the digital world, in exciting and wholly unexpected ways. It can show you where you are, let you digitally check in to your location, measure how fast and far you’ve run or analyze your car’s performance. Ogmento and PDP Mobile are working on two very different ways to erase these digital barriers. While Ogmento strives to overlay the digital world onto the real world by bringing real-world ties to locations and brands to a device, PDP is creating a physical connection to the digital world with unique hardware that joins people with their devices. Representatives from both companies will discuss the directions that digital life is taking and how you and your mobile device are going to draw closer together, whether you’re carrying your city in your pocket or monitoring your health in real time through an earclip. We’re not in the Matrix yet, but suddenly the idea doesn’t seem like sci-fi anymore.

    Speakers
    Pres, Co-founder | Ogmento | Brian Selzer is the President, Co-Founder...

    VP | PDP Mobile


    Type Interactive, Core Conversation
    Hashtag #sxsw #mobilelife
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11385


5:00pm

Feel Rich: Health is the New Wealth
    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    Speakers
    N/A | Crystal Wall

    Rapper | Paul Wall | MC and DJ Paul Wall (born Paul Slayton...

    CCO | Feel Rich | QD3 (QDIII prior to 2000) grew up in Stockholm...

    CEO | Feel Rich | Shawn Ullman is the Co-Founder and CEO of Feel...

    http://bosshoggoutlawz.com


    Type Interactive, Panel
    Hashtag #sxsw #FeelRich
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100642


5:00pm

Fit Together: How Fitness Goes High-Tech + Social

5:00pm

Games 4 Change: Great Power, Great Responsibility

5:00pm

Get the Look: Use @Font-Face + CSS3 Like the Stars
    A rounded sans-serif with a letterpress look? A chunky slab serif in three-dimensional perspective? Grungy, patterned, or even blurred text? These effects (and more) used to be the domain of print designers or gigantic, inflexible PNG images. But no more! Using CSS3 and @font-face, I’ll show you how to get these looks with live demonstrations and discussion.With growing support for @font-face and CSS3 in all of the mainstream browsers, advanced typographic and visual effects are now possible on the web. Even better, the text remains SEO friendly and easily editable and translatable as well.In this session, we’ll take a look at some well-known (and little-known) examples of great typographic and visual style from print and online. We’ll delve into the typographic origins of these looks to help us understand why they work, and we’ll explore exactly how you can use web standards to get the same look on your site.

    Speakers
    Web Dev | Adobe Typekit | Sean is an engineer and web developer...


    Type Interactive, Solo
    Hashtag #sxsw #SexyType
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9682


5:00pm

How Digital Maps Navigate the Human Condition

5:00pm

How to Break Through the Noise with Great Events

5:00pm

Iron Sky: Forging the Future of Film

5:00pm

LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

5:00pm

Let's Talk Video for Social Change
    With great images, powerful music and rich, authentic stories, videos can influence real change in our world. The question that businesses and organizations have to ask is, "Which stories resonate with our audience," and, "How do you produce these stories with ever-decreasing budgets and impossible deadlines?" Mark Horvath started InvisiblePeople.tv 3 years ago with $45, a laptop, a small camera and an iPhone. Today, InvisiblePeople.tv is an internationally-recognized movement that's helping save lives. Matt Warren has produced & directed more than 250 hours of award-winning content for TV, web & events. For more than 8 years, Matt has helped Skip1.org, DIRECTV, Public Storage and Universal Studios Hollywood tell their story. This session is an open forum in which we share our experiences, strengths, failures, and victories. It’s the perfect place to make new friends, develop strategies, and get answers to help tame this rapidly changing form of communication.

    Speakers
    Founder | Invisible People | Everyone talks about social media's...

    Co-founder, Producer, Dir | Radar | I produce & direct for T...


    Type Interactive, Core Conversation
    Hashtag #sxsw #VidChange
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13710


5:00pm

Librarian Meet Up

5:00pm

MBAs at SXSW Meet Up

5:00pm

Mobile Games: The Secret Sauce Is Social
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

    Speakers
    VP, Prod | GREE International | Eiji Araki joined GREE in August...


    Type Interactive, Solo
    Hashtag #sxsw #GREE
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9187


5:00pm

Monetizing Mommy

5:00pm

Paper or Plastic? Social Media Can Restore Earth
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )

    Effective storytelling is at the center of all transformation strategies. As society continues to access and rely upon the web and mobility for social, economic and environmental information it becomes clear that the need to manage rapid growth and innovation in a meaningful, transparent manner is essential. In this talk that explores interactive design innovation through biomimicry, Michael Dungan shares 9 lessons of the honeybee in 9 minutes. Participants experience firsthand how the technology start-up BeeDance is applying these lessons and others natural principles to promote wise action online and in the community. Learn how effective social media techniques are being utilized to create authentic change in the manufacturing and professional services sector. Why biomimicry? Because nature is a great learning institution and honeybees are esteemed faculty members.

    Speakers
    Pres/CEO | BeeDance | Michael Dungan’s work is dedicated to...


    Type Interactive, Solo
    Hashtag #sxsw #Restore
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10261


5:00pm

Physical Architecture Meets Interaction Design

5:00pm

Priming Audiences for a Truly Social Olympic Games
    The Olympic Games in London promises to be the first truly social Olympic Games in history. Significant digital and social advancements now allow consumers to personally engage with thousands of U.S. Olympic Team athletes and events, enhancing their experience even beyond traditional media coverage and inspiring them to have a greater vested interest in the games. All industry players, including sponsors, have shifted resources to develop programming and content that fuels this transition. In addition to ongoing event broadcast virtually around the clock, we now see the rise of continuous real-time coverage from analysts, check in opportunities at real life events and at home and direct updates from the competing U.S. Olympic Team athletes themselves. This panel pays particular attention to the impact of digital innovation on the Olympic Games and how convergence technology is shaping audience’s connection to Team USA and events.

    Speakers
    CEO/Founder | GetGlue | Alex Iskold is the founder & CEO of GetGlue...

    Director, Digital Media Operations | United States Olympic C...

    Sr Mgr | Samsung | Digital brand engagement strategist for Samsung...

    Co-Founder | whatstrending.com | Shira Lazar is the Host and...

    Mgr | Weber Shandwick | A pacesetter in digital media for nearly...


    Type Interactive, Panel
    Hashtag #sxsw #Connect
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100388


5:00pm

Reporters & Evangelists: Politics of Online News
    Saturday March 10, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional media outlets use ideology as a way to make their brands stand out online? Does taking an ideological position on the Web damage a reporter's credibility? Is selling your ideology a good way to make a living on the internet?This panel assembles an all-star cast of reporters from the BBC, The Guardian, Politico, and even Ohmynews.com in Korea to debate that question. Between them they have written for some of the top online news sites on three continents and have appeared on ABC, CBS, CNN, CNBC, MSNBC, and FOX. Representing a range of political attitudes and journalistic creeds, the panel will seek to answer: What is the role of ideological journalism in online news? This Future of Journalism Track is sponsored by The Knight Foundation.

    Speakers
    PhD Candidate | University of Cambridge | Andrew is a PhD candidate...

    Journalist | The Guardian | Mary O’Hara was born and grew up...

    Co-founder, Managing Editor | Partisans.org | --Excited to be...

    Journalist/Pundit | Roll Call | Shira Toeplitz is a politics...


    Type Interactive, Panel
    Hashtag #sxsw #partisans
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11690


5:00pm

Rethinking Gaming Addiction in Psychotherapy
    Ninety-seven percent of all adolescents in the US play video games, & more than half of the adults in this country play video games regardless of their race or income. The military has discovered that video games decrease symptoms of PTSD in veterans, & with the advent of the iPhone, mobile technology is making social media more prevalent than ever. Despite these numbers, psychotherapists & other healthcare providers are reluctant & uncertain how or when to integrate technology into their work. When gaming or technology is mentioned at all, it is only as an addiction or liability, never as a powerful innovation. This is in part due to an age-old mistrust & disdain of technology which has its roots in issues of class & psychology. But despite this, psychotherapy has passed the point where learning about technology is negotiable. This workshop aims to critique the idea of gaming as addiction & further, discuss how understanding and using video games may improve therapeutic outcomes.

    Speakers
    Psychotherapist | Mike Langlois MSW LICSW


    Type Interactive, Solo
    Hashtag #sxsw #mindgames
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100105


5:00pm

Screw the Job Market: Young + Passionate ≠ Broke
    Saturday March 10, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    Yes, you are an expert. Yes, you can make money doing your own thing. No, you don’t have to work for the next hot start-up or within the confines of Corporate America to do it. Michelle Ward of When I Grow Up and Molly Mahar of Stratejoy are young, profitable, and passion-fueled full-time entrepreneurs. In this core conversation, we'll all be talking about how we can do we love without living in our parent's basement. Yup - it *is* possible to create a passionate business that actually pays the bills. The job market can suck it. Not to be missed by beginner solopreneurs, recent grads, the laid off (and appreciative!), side hustlers, and those who are currently employed but looking to break free of the golden handcuffs. Come ready to share your wins, struggles and stories in this interactive conversation!

    Speakers
    Founder, Coach, Speaker | Stratejoy Inc

    Founder/Owner | Scout Creative Media LLC | Tara Gentile is a...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Screw
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9609


5:00pm

SEO Meet Up

5:00pm

Social Discovery and the New Startup Scene
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.

    Speakers
    Cofounder and CEO | Glancee | Andrea Vaccari is the Cofounder...


    Type Interactive, Solo
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP992494


5:00pm

Social Media and Politics Meet Up

5:00pm

SoLoMo Meet Up

5:00pm

Surviving the Night: An International ARG Tell All

    Each Summer, thousands of people of all ages and interests participate in local variations of the alternate reality game known as "Journey to the End of the Night", a free, non-sponsored, community-supported race through the streets of major metropolitan cities. The rules are simple but the outcome is anything but: Players travel between checkpoints as fast as they can while avoiding being caught by chasers. Those who survive are rewarded while those who are caught become chasers themselves. Based on the successes of SFZero's model of collaborative gaming, Journey to the End of the Night has grown into an international cultural phenomenon and continues to fascinate new players year after year.

    Speakers
    Creative Director | Cluster Media | ***Updated - Brandin is leading...

    Fin.io | CompSci masters student, consultant & developer in all...

    Co-founder | Situate | Sam is a game designer from San Francisco...

    Designer / Developer | SFZero | Sean W. Mahan is a game designer...

    Data Analysis Specialist | Grockit


    Type Interactive, Panel
    Hashtag #sxsw #Journey
    Theme Gaming
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10501


5:00pm

5:00pm

The Dark Side of Social Networks: Malware & Fraud
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The popularity of Twitter and Facebook make them attractive targets for attackers. The viral features and open APIs make it an efficient medium for attackers. In this talk, we discuss the scale and history of malicious activity on Twitter and Facebook. Based on a comprehensive research study, we demonstrate how attackers respond rapidly to the large increases of users driven by celebrity attention. We highlight popular attack techniques across trending topics, URL shorteners, fake accounts, photo tagging, and fake apps. We show how malware has been designed to steal social network credentials and use them to carry out automated attacks. In order to safeguard the future and usefulness of these platforms, the community and industry must combat these threats and control this malicious activity. We explore ways to safeguard individual users and brands. We also suggest approaches that social network providers should take to improve the security of their networks. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Chief Research Officer | Barracuda Networks | Dr. Paul Judge...


    Type Interactive, Solo
    Hashtag #sxsw #snwsec
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13016


5:00pm

The Public Is Present: Exhibition Subsites at MoMA

5:00pm

The View from Inside Rainn Wilson's Brainstem
    The brainchild of actor Rainn Wilson (Dwight from NBC's The Office), SoulPancake is a movement to "Chew on Life's Big Questions" and tackle art, philosophy, creativity, and spirituality across multiple platforms. SoulPancake offers thought-provoking content and creative engagement opportunities to help people explore what it means to be human. Now, with more than 1 million page views a month, SoulPancake's website has crossed over into multiple platforms, from print to television to video and "real world" interactions. Wilson will offer the audience a thoughtful, funny look at how art and creativity can be explored in all forms of media. He'll share some of the challenges of building an online community; developing creative content; and the interactivity and social networking that fuels it all. Please note: Rainn will not be serving pancakes, but he does encourage the audience to bring and enjoy their own stacks of flapjacks.

    Speakers
    Founder | SoulPancake | Rainn Wilson is a writer and an actor...


    Type Interactive, Solo
    Hashtag #sxsw #rainn
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100248


5:00pm

The Wars of Tech

5:00pm

The White House on the Road

5:00pm

Think Global, Blog Local: The Regional Tech Blog

5:00pm

Welcome to the Chaos: The Distributed Workplace
    Saturday March 10, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    The benefits of working in a distributed work environment are many. No overhead for office real estate, no employee commutes, flexible work hours, the ability to hire talent where it resides. But what are the pain points? Can working in a distributed workplace be done successfully? Workplaces often provide camaraderie; how do you get that when you’re working in isolation? How do you measure productivity when you can’t see what employees are working on? How do you ensure your employer recognizes your contributions? Since our start in August 2005, Automattic, best known for its work on WordPress.com, has employed people from all over the world. We don’t have formal offices; instead we choose to hire the most talented people to work from where they’re already located. What lessons have we learned? What should be avoided?

    Speakers
    HR Lead | Automattic | Lori loves to laugh, travel, and write...

    Iñtërnâtiônàlizætiønër | Automattic | I am Nikolay and...


    Type Interactive, Dual
    Hashtag #sxsw #chaos
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11333


5:00pm

When Goliath Tries to Steal Your Lunch Money

5:00pm

X of Y: How to Ensure Your Startup Is Defensible

5:00pm

Your Customers on Video Are Your Biggest Asset

    Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.

    Speakers
    Director of Marketing | Gibson Guitars

    CEO and Founder | VideoGenie | Justin Nassiri is the founder...

    Global Dir of Strategic Innovation | Anheuser Busch InBev | Winston...


    Type Interactive, Dual
    Hashtag #sxsw #Assets
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12950


5:00pm

A Carlin Home Companion
    Through storytelling, classic video footage, and family memorabilia, Kelly Carlin, the only child of iconoclastic comedian George Carlin, chronicles over forty years of her life with her famous father. Kelly, host of Waking from the American Dream podcast, author, and well respected storyteller, reveals what it was like to be swept up into the life and career of her father from his early days as a straight comic through his transformation into a counter culture hero and social commentator to the very last days of his life. Join us for this funny, poignant and honest look at the man who not only redefined 20th century comedy, but inspired generations of comedy fans with such classic routines as Hippie Dippie Weatherman, Class Clown, The Seven Dirty Words, A Place for Your Stuff, and Modern Man.

    Speakers
    Performer | A Carlin Home Companion | Kelly is currently busy...


    Type Interactive, Solo
    Hashtag #sxsw #Carlin
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100169


5:15pm

Responsive Content: Build a Website that Kicks App

5:15pm

5:30pm

Your Blog Is Not Your Business

5:30pm

5:45pm

Crowd Sourced & Collaborative Story-Writing

6:00pm

Tracking Trends to Make Great Content

6:00pm

The Smartest Man In The World - LIVE Comedy Podcast

6:15pm

6:15pm

Safe Harbor Room

6:30pm

Sex Nets: Pickup Artists vs. Feminists
    Are sex-positive feminism and pickup artistry inherently opposed? Are they possibly dependent on each other? In recent years, the popularity of the pickup artist movement has placed the subject in popular cultural locations such as MTV and Oprah. The internet is ever birthing new discussions on all sides of the debate, and the realities of social media and geolocation technologies makes finding and building niche communities easier than ever. Are these methods helping average guys score, or is it an avenue to breed sexual predators? For or against, people from many backgrounds are weighing in on a discussion that is rooted in the most basic mediums of the web. Join a panel of men and women ranging from seasoned pick-up artists, to outspoken feminist bloggers, to those who straddle the line. No longer talking at each other, these experts in their fields will debate with each other the realities of the new sex rules, and what these rules mean in the context of a mediated life.

    Speakers
    CEO | Insurance Zebra

    Dating Coach | CharlieNox.com | Featured as one of the Top 100...

    Clarisse Thorn is a feminist, sex-positive educator who has delivered...

    Hybrid Writer & Educator | Private Consulting | Kristin Cerda...


    Type Interactive, Salon
    Hashtag #sxsw #SexNets
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9536


8:00pm

Comedy Bang Bang Showcase

10:30pm

Comedy Bang Bang Showcase
 
 

8:00am

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:00am

All Day Event - IBM Future of Social Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Blogger Lounge hosted by Techset

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Sunday March 11, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01439


9:00am

All Day Event - The Americans Elect Lounge

9:00am

All Day Event - The Beacon Lounge

9:00am

All Day Event - The Circus Mashimus

9:00am

All Day Event - The iTriage "Power-Up" Lounge

9:00am

All Day Event - The Lift presents: Latin America Innovation

9:00am

Morning Event - Java Monster Mornings

9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:30am

Material Change-Tackling Human Rights with Artists
    Story-telling is a process for healing. As we hold in our hands the technology to address global problems, we can foster a new world of creativity & community through individual expression & shared visions. Globally, artists and technologists are empowering other artisans and creators by celebrating their spirit, talents and traditions - giving them a stronger voice for their future. Eve Blossom, founder of Lulan Artisans and author of Material Change, will share stories of her journey of creating a business that merges design and social change. Material Change offers actionable holistic models for designers and social entrepreneurs, and explains an open-source model for others to adapt, customize and share. Eve will debut We've, a digital extension of Lulan Artisans: a novel approach for buying, and selling artisanal goods through relationships and story. We've allows new forms of communication and business to evolve from communal creativity, capturing the zeitgeist of the planet.

    Speakers
    Founder & CEO | Lulan Artisans


    Type Interactive, Book Reading
    Hashtag #sxsw #wevebuilt
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11481


9:30am

Accelerating Killer LatAm Startups

9:30am

Big Data: Powering the Race for the White House
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.

    Speakers
    VP & Dir of Research | TargetPoint Consulting | Alex Lundry is...

    CEO | Optimizely | Dan Siroker is the Co-Founder & CEO of Optimizely...

    Global Chief Technology Officer | Hill+Knowlton Strategies...

    VP | The Winston Group | Kristen Soltis is the Vice President...

    President | Engage | Patrick Ruffini is president at Engage...


    Type Interactive, Panel
    Hashtag #sxsw #data2012
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10797


9:30am

Can Gaming Make the World Better?
    Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

    Speakers
    CTO & Co-Founder | Keas | Built Quattro, Access, first Ajax engine...

    CEO | Gamification Co

    CTO | dosomething.org | As DoSomething.org’s CTO, George manages...

    Dir of Learning & Program Dev | Learning Games Network

    Senior UX Designer, Game Mechanic | Google Inc | UX designer...

    Chief Revenue Officer | Recyclebank | Chief Revenue Officer Samantha...


    Type Interactive, Panel
    Hashtag #sxsw #game4good
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12232


9:30am

Companion Gaming: Strategies for Cross-Platform Releases

9:30am

Consumer Patterns Revealed by Dating Site Insiders
    Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.

    Speakers
    Co-Founder | How About We

    VP, Brand & Creative Strategy | eHarmony

    Founder/CEO | eFlirt Expert | Laurie Davis is the founder of...

    CEO Match, Inc/Co-Founder & CEO, OkCupid | Match Inc/OkCupid...

    Co-Founder & Co-CEO | Zoosk


    Type Interactive, Panel
    Hashtag #sxsw #lovebattle
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10064


9:30am

Excessive Enhancement: JavaScript's Dark Side

9:30am

Fixing Broke(n) Governments Through Serious Games
    Sunday March 11, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)

    It’s no secret. Local, state and federal governments face budget shortfalls, spending cuts and reduced service—in a political climate that favors gridlock. Serious games have emerged as a viable approach to budgeting that is both participatory and scalable. In this session, we’ll discuss why serious games are a particularly good tool for budgeting and their advantages over alternatives such as deliberative democracy, participatory budgeting, or majority voting through polls. Participants will learn to conduct in-person and online games built specifically for resolving multi-scalar budget problems. These models are based on Budget Games, which we designed and played in San Jose, CA, on Jan. 29, 2011 in which more than 100 community leaders collaboratively re-crafted the city’s proposed budget. Because the game revealed real consensus, San Jose officials were able to act on the game’s results with more confidence than traditional polling.

    Speakers
    CEO | The Innovation Games Company | Luke Hohmann is the founder...


    Type Interactive, Solo
    Hashtag #sxsw #innovgames
    Theme Government and Global Issues
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11948


9:30am

Food Trucks Share Social Media Tips

9:30am

Friending Pharma: Patients, Industry & New Media
    As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

    Speakers
    CEO | The Staley Foundation | Alicia is a three-time cancer survivor...

    Asst Editor | Diabetes Mine/Alliance Health | Allison Blass is...

    Dir | WCG | Public relations is entering its most exciting phase...

    Writer/Editor | Six Until Me | Kerri Sparling has been living...

    AVP of Patient Insights & Analytics | US Sanofi Diabetes | As...

    Vice President | Pfizer Inc


    Type Interactive, Panel
    Hashtag #sxsw #FrndPhrm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11621


9:30am

HATCH Startup Pitch Competition

9:30am

Is Our Photo-Madness Creating Mediocrity or Magic?

9:30am

Killer App Design with Javascript and HTML 5

9:30am

Learn to Code and Make the Software You Want

9:30am

Make a Kinection: The Future of Interactive Design

9:30am

Multiplatform Storytelling: Frontline War Stories

9:30am

Pitching Start Ups to Ad Agencies and Clients
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

    Speakers
    Managing Partner | BoxGroup | David is the Founder and Managing...

    Chief Creative Innovation Officer | JWT

    CEO | ADstruc | John Laramie is the President, CEO and Founder...


    Type Interactive, Panel
    Hashtag #sxsw #pitchstart
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11926


9:30am

Publishing Models Transforming the Book

9:30am

Socializing the Presidency: Digital Politics 2012
    Sunday March 11, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    What are the trends in social and digital media that will help shape the 2012 presidential election? What can we learn from grassroots election efforts like Rock the Vote, now in its 20th year, contrasted with the very short history and transformational social media tactics used in recent presidential politics? Is it a natural evolution of activism, is it disruptive? If so - how? Join PBS NewsHour moderator Christina Bellantoni and panelists Mary Katharine Ham (radio host/political commentator); Maria Teresa Kumar (founding executive director, Voto Latino); Craig Newmark (founder craigslist and craigconnects); Heather Smith (president, Rock the Vote); and others to be announced, for a wide-ranging, idea-generating, big-picture discussion of trends past, present and future on how the presidential election may be shaped and transformed by social media services such as Twitter and Facebook to new location based and mobile technologies.

    Speakers
    Political Editor | PBS Newshour | Christina Bellantoni joined...

    Pres | Rock the Vote | Under Smith's leadership during the past...

    Exec Dir/Co-Founder | Voto Latino | Maria Teresa Kumar, founding...

    Fox News Contributor | WMAL, Cumulus Media | Mary Katharine Ham...


    Type Interactive, Panel
    Hashtag #sxsw #SocialPres
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12234


9:30am

Stand with Planned Parenthood: A Crisis Response

    Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.

    Speakers
    Digital Media Coord | Planned Parenthood Federation of America...

    Digital Content Mgr | Planned Parenthood Federation of America...

    Engagement Planner | iCrossing | Gaby Lazzaro is a WOMMA-certified...

    Director of Digital Strategy, Advocacy and Fundraising | Planned...

    Dir, Social Media Strategy | The College Board | Panelist and...

    Dir Online Supporter Engagement | Planned Parenthood Federation...


    Type Interactive, Panel
    Hashtag #sxsw #StandwPP
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9166


9:30am

Storytelling Beyond Words: New Forms of Journalism
    Sunday March 11, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.

    Speakers
    Editor/Interactive News | The New York Times | Aron Pilhofer...

    Professor | Duke University | Bill Adair is the Knight Professor...

    Editor in Chief | The Journal Register Co | Jim Brady is the...

    Dean of Faculty | The Poynter Institute | Stephen Buckley is...


    Type Interactive, Panel
    Hashtag #sxsw #stories
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10994


9:30am

SXSW Yoga

9:30am

Tech Detox: Can You Survive a Day w/o Technology?

9:30am

The Connected Company: An Inventory of the Possible

9:30am

The Hispanic Persona Project
    The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

    Speakers
    Pres | Sensis | Jose Villa is the founder and President of Sensis...


    Type Interactive, Solo
    Hashtag #sxsw #hispersona
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10544


9:30am

The Mind & Consciousness As an Interface

9:30am

The New Black? How Digital Ed Is Everything

    …Back to school? Not necessarily appealing right? The experimental, embedded, and reflexive departments of education and training within creative industries are reinventing education. This panel gathers some visionaries to discuss the positioning of education in the modern workplace. Many traditional business functions such as PR, sales, marketing, philanthropy, recruitment, and business development are now “education initiatives.” There is a need for a 21c model of professional adult education in the workplace. We’ll discuss what the possibilities are given new cooperative models, technological tools, talent gaps, and knowledge sharing in the increasingly competitive fields of global business. We will also share thoughts on pioneering schools including ones internal and/or external to the organization, institution, start-up, and platform-specific models.

    Speakers
    Dir of Digital Dev | Goodby Silverstein & Partners | Originally...

    Global Agency Mktg Mgr | Facebook | Giselle Schmitz grew up in...

    CCO | 72andSunny

    SVP, Dir Digital Innovation | Digital Works Institute/MDC Partners...

    Lori Kent is a visual artist, education researcher, and sometimes...

    Founder | General Assembly

    Prof of Culture & Media | The New School | Trebor Scholz is an...


    Type Interactive, Panel
    Hashtag #sxsw #nwblk
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10038


9:30am

The Positive Power of Sports

9:30am

The Potion for Motion: Interactive Interfaces/Apps

    Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

    Speakers
    Founder, CEO & Chairman | Hillcrest Labs | Daniel S. Simpkins...


    Type Interactive, Solo
    Hashtag #sxsw #Potn4Motn
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8501


9:30am

The Social Network for Computers
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    In today's connected world, we humans are always on, always ready to switch to the next task at hand -- and *in* hand, on a multitude of powerful devices. Soon there will be up to a trillion connected devices on the Internet. To power the resulting massive computational need, our entire computer infrastructure is being redesigned. Moore's Law is not enough anymore. The requirements of new media on a global scale can only be supported by a powerful "Social Network for Computers" -- aka the Cloud. Through the cloud, servers quickly switch from one task to another, making efficient use of idle compute, storage and networking resources. Cloud computing is "fungible" - dynamically expanding and contracting to meet the world's compute load, and it is the only way to serve the growing Internet.

    Speakers
    CEO | Eucalyptus | Marten Mickos is CEO of Eucalyptus Systems...


    Type Interactive, Solo
    Hashtag #sxsw #SocNetComp
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10934


9:30am

The State of Social Marketing

9:30am

What Makes Asset Sharing Platforms Thrive?

9:30am

Startup Mentoring with Dreamit Ventures

9:30am

SXSW Sketchcamp

9:30am

All Day Event - Startup America at SXSW

10:00am

The Power of Unpopular
    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

    Speakers
    Head Redhead | RedheadWriting LLC | Erika Napoletano is the Head...


    Type Interactive, Book Reading
    Hashtag #sxsw #unpopular
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100040


10:00am

Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter

10:35am

10:45am

11:00am

Data Is Sexier Than Sex... And I'll Prove It
    Big. Complicated. Often dirty. Sexy? Interactive data visualizations (charts and graphs) have helped make data consumable, accessible, and yes, sexy. It’s that sex appeal that has us clamoring to see our twitter, AdWords, conversion, and other data in a sleek, interactive, “I want the answers now” views. Data has snuck its way into our lives – from our offices, to our bedrooms. It’s everywhere. And as it continues to penetrate all areas of our lives it also continues to be delivered in a variety of different formats – some better than others. From the corny quick-stat charts in USA today to smart interactive graphs embedded in blogs, posted in online publications, and now frequently dominating the screens of our work computers. We’re starting to become obsessed, and more importantly, held accountable for much of the data consuming our lives. So, we admit it. Data is sexy. Especially when it’s easy to understand, interactive, and is in a format that easily facilitates smart business decision making. Luckily it doesn’t have to be as scary, or intimidating, or (potentially) as uncomfortable as that first time…

    Speakers
    Business Analyst | Kabel Deutschland | Giedre Aleknonyte aspires...


    Type Interactive, Future15
    Hashtag #sxsw #sexydata
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12937


11:00am

11:00am

11:00am

The Science of Habits: Why We Do What We Do
    Why do some people and companies seem to change easily, while others struggle for years? How do firms like Target, Apple and Proctor and Gamble anticipate (and manipulate) shoppers' habits? Why was the product Febreze a flop - until consumer psychologists figured out to target one specific cleaning habit, and it became a $1 billion hit? In the past decade, neurology, sociology and economic psychology have revolutionized our understanding of habits. Go into neurology laboratories where amnesiacs re-learn their most basic habits, and corporate boardrooms where shoppers' habits are turned on and off like flicking a switch. The author, Charles Duhigg, is an investigative reporter at the New York Times. His book on the science of habits will be Random House's major spring 2012 release.

    Speakers
    Staff Writer | New York Times/Random House | I'm an investigative...


    Type Interactive, Book Reading
    Hashtag #sxsw #POHabit
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100015


11:00am

140 Characters vs. 14000 Words: The New Long Form
    Sunday March 11, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.

    Speakers
    Editor | Slate | David Plotz is editor of Slate. Before joining...

    Co-Founder & Editor | Atavist | An award-winning journalist and...


    Type Interactive, Dual
    Hashtag #sxsw #longform
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11046


11:00am

21st Century Giving: Social Philanthropy’s Rise

11:00am

3 Screen Minimum: Convergence of TV & Social Media

11:00am

A New Culture of Learning: Gaming, Tech, Design

11:00am

All Day Event - Turner Revive Lounge

11:00am

Are We Killing Social with Social?
    Sunday March 11, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.

    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Founder/Editor Daily Marauder | Daily Marauder | Caroline Giegerich...

    Global Strategy & Solutions- Google+ | Google Inc | Chris Vennard...

    Dir of Mktg | Networked Insights | Jason Kapler is the Director...

    Head of Private Shares Group | Liquidnet

    Head of Live Media Studio | iCrossing | As the head of iCrossing’s...


    Type Interactive, Panel
    Hashtag #sxsw #killsoc
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP12714


11:00am

Austin Start Up Meet Up

11:00am

Barry Diller Interview: State of the Content Industry 2012

11:00am

Big Data for Everyman: Help Liberate the Data Serf
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    WTF is Big Data & Why Should I Care?Love that smartphone? Navigate with your GPS? Tweeting about this session? Everything other than brushing your teeth has is generating data. Every action we do generates data & a record of that action. According to a recent study by McKinsey, 15 out of 17 industry sectors in the US have more data stored per company than the Library of Congress. The sheer volume of data, driven by new devices & disparate data sources, requires a shift in how to capture & analyze information. If you could mine data generated by your audience, what questions might you ask? Improving your perspective on what users are doing or how they're interacting with you can yield some amazing returns. Analyzing big data can be as easy as surfing the web. We'll show some cool ways to ask questions, in realtime, to some fun data sources & get amazing answers. See how to turn data into information, information to knowledge & knowledge to action.

    Speakers
    CTO and co-founder | Splunk


    Type Interactive, Solo
    Hashtag #sxsw #splunk
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10260


11:00am

Can a Social Web of Things Keep TV Cords Connected

11:00am

Client-Side Templating in jQuery
    This session will review the options available today and in the future for client-side templating in jQuery. We will show the libraries available today, including jQuery Templates, knockout.js, and JsRender/JsViews.The past year has been rather tumultuous in the jQuery Templating space. Before the jQuery Templates plug-in even had a chance to come out of beta, the project was terminated in favor of newer templating libraries currently under development. However, even though it is still unclear which templating library is the best to use, the concept of client-side templating is too important to ignore or put off using. This talk will review the various options Web developers have today for performing client-side templating, and will present guidance on what to look for in the coming year as newer libraries are released.

    Speakers
    Editor in Chief | Pluralsight | Fritz is a co-founder of Pluralsight...


    Type Interactive, Workshop
    Hashtag #sxsw #jquerytmpl
    Theme Workshops
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10825


11:00am

Community First: Lessons for Early-Stage Startups

11:00am

Community Regenerati​on Through Digital Literacy

    Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
    This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Director | Knowle West Media Centre | Carolyn is founder and...

    Doctoral Student | Texas Tech University | I'm a doctoral student...


    Type Interactive, Core Conversation
    Hashtag #sxsw #kwmctalk
    Theme Better Tomorrow
    Level Advanced
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP8801


11:00am

Culture Networks and the Codes That Drive Them

11:00am

Cultures of Basketball: Sports in Higher Education
    Sunday March 11, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    In this presentation, I will share the story of a groundbreaking pedagogical experiment that quickly gained national and international attention: teaching “Cultures of Basketball” at the University of Michigan. Inspired by my lifelong love of the game and informed by my scholarly interests in the role that stories, particularly informal stories, play in shaping our daily lives at the individual and collective level, “Cultures of Basketball” quickly surpassed my wildest expectations. Its appearance in university course listings provoked hundreds of student e-mails begging for one of the 24 spots in the course. The impromptu course diary I posted on my blog drew the attention of local newspapers, ESPN.com and other major online venues in this country and abroad, as well as hundreds of readers per day. Finally, the in-class experience provided challenges unlike any I’d faced in my 20 years of university teaching: negotiating the balance between formality and informality, emotional experience and intellectual inquiry, student and student-athlete (students included 8 members of Michigan’s men’s basketball team), the freedom to openly explore uncharted pedagogical ground and the imperatives of academic integrity, all while making my first foray into blogging and micro-blogging social media.

    Speakers
    Assoc Professor | University of Michigan Masters | I teach literature...


    Type Interactive, Solo
    Hashtag #sxsw #basketball
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13938


11:00am

Designing Tomorrow’s Digital/Physical Interfaces
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The Mobile Revolution has reduced the costs of components and production to the point that the Davids now build and ship their device ideas quicker than the Goliaths. Gadgets are getting faster and smaller and big companies are learning more than ever on the community at large to make them shine.

    But this shift has done little to move interface design forward. The prevailing school of thought constrains us to develop devices within the ‘brain+fingertips+glass=interaction’ metaphor, making little use of our perceptual and motor potential. There’s only so far we can go with multi-touch in bridging physical with digital.

    The biggest leaps in interface innovation have come from the speculative designers, who’ve taken tremendous risks to forge a new set of digital hand tools, building a new breed of devices that do not limit users to finger movements and visual/auditory feedback, but instead utilize our spatial and sensory abilities to escape the Glass Slab - especially in the area of play.

    Speakers
    Pres/Co-Founder | Sifteo | I co-founded Sifteo in 2009 to develop...

    PhD Candidate | Berlin University of the Arts | I worked for...

    Asst Professor of Media Arts & Sciences | MIT | Leah Buechley...


    Type Interactive, Dual
    Hashtag #sxsw #Interfaces
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9683


11:00am

Discoverability and the New World of Book PR

11:00am

Driving the Change: Public Media Goes Transmedia

11:00am

Fast CSS: How Browsers Lay Out Web Pages

11:00am

11:00am

How Brain Science Turns Browsers into Buyers

11:00am

How Digital Softened Brazil's Iron Lady

11:00am

How STDs Can Be Good for Your Health

11:00am

Internet Bubble the Sequel: 1999 All Over Again?

11:00am

Internet Power: After Cyber-Optimism and Pessimism

11:00am

It’s Funny ‘Cause It’s True: Battling Bad Media

11:00am

Marketing’s Shift from Waterfall to Agile

11:00am

Mentor Session: Brit Morin

11:00am

Mentor Session: Eric Eldon

11:00am

Mentor Session: Jennifer Warren

11:00am

Mentor Session: John Baird

11:00am

Mentor Session: Shruti Challa

11:00am

Mother Goose Got Punked: Next Gen Visual Stories
    Visual storytelling has the power to move public policy, influence the direction of war, and alter the course of civil society. During this panel, you’ll learn ways to turn video and photography into great visual storytelling so that it can work for your nonprofit to raise funds, build community, recruit volunteers, and incite action. We’ll give you plenty of compelling examples, but we’ll also take you behind the scenes to show you some of the most important elements of great visual communications. This panel of filmmakers and photographers who have dedicated their careers to nonprofit storytelling will lead you through both the big strategic decisions and the real-world how-to’s of compelling visual communications. If you want to be a part of the next generation of nonprofit visual storytellers, join us for this session.

    Speakers
    Exec Dir | Lights Camera Help | I am a communicator and a collaborator...

    Founder & Creative Dir | Microdocumentaries | Ben Henretig started...

    Founder | STORYTELLERS FOR GOOD | Cara Jones is a multiple Emmy...

    Pres | Nonprofit Marketing Guide.com | Kivi Leroux Miller is...

    Founder, Exec Director | PhotoPhilanthropy | Nancy Richards Farese...


    Type Interactive, Panel
    Hashtag #sxsw #mggp
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9677


11:00am

No Wallet? No Problem. Enter Mobile Payments.
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

    Speakers
    VP of Emerging Media & Innovation | 360i | David Berkowitz is...

    Exec VP, Online/Mobile Business Unit | American Express | American...

    Head of Marketing | Isis | Jaymee Johnson, Head of Marketing...

    Vice President of Global Mobile Transactions | NXP Semiconductors...

    Engineer, Google Mobile Wallet | Google Inc


    Type Interactive, Panel
    Hashtag #sxsw #nowallets
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9756


11:00am

Open Source & the Changing Tech Landscape

11:00am

Open Source Government, Enterprise and Innovation

11:00am

Out of this World Engagement

11:00am

Pocket Film Studio: The iPhone Revolution

11:00am

Rise of the Interactive Director As Creative Lead

11:00am

Social CRM Meet Up

11:00am

Startup Breakthrough: Speed Coaching for Founders

11:00am

Tapping Into America's Secret Sauce: Entrepreneurs
    During this session, Steve Case, one of America’s most iconic entrepreneurs, and Tim O’Shaughnessy, CEO and co-founder of LivingSocial, will explore the role entrepreneurship plays in launching some of the world’s fastest growing businesses. As LivingSocial’s first investor, Steve (and his investment firm, Revolution) was one of the earliest believers in the transformative power of local commerce. Tim will share his experience working with early investors and building one of today’s most promising new companies, as well as his vision for how LivingSocial is poised to bring local commerce to a new level. And looking more broadly, Steve will talk about his efforts to support entrepreneurs through his investments at Revolution, as chair of the Startup America Partnership and a member of the President’, and what we can all do to tap into “America’s secret sauce” to ensure that the US continues to be a leader in innovation and growth.

    Speakers
    Chairman & CEO | Revolution Ventures

    CEO | LivingSocial | Tim serves as Chief Executive Officer and...


    Type Interactive, Solo
    Hashtag #sxsw #USASauce
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100351


11:00am

The Making of the Modern Office
    Sunday March 11, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.

    Speakers
    Digital Platform Manager | Talk Radio News Service/KoPoint...

    VP of Mktg | Yammer | Dee Anna McPherson leads Yammer's overall...

    Sr Dir, Comm | Practice Fusion | Practice Fusion provides a free...

    Dir of Talent Acquisition | Opower | Jennifer Crystal has 15...


    Type Interactive, Panel
    Hashtag #sxsw #momo
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10586


11:00am

The Mobile Apps Value Chain

11:00am

The Nick Denton Interview: The Failure of Comments
    The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition's. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We've all designed discussion systems with the most avid commenters in mind. We've given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.

    Speakers
    Founder | Activate | I live at anildash.com

    Publisher | Gawker Media | Nick Denton is founder of Gawker Media...


    Type Interactive, Dual
    Hashtag #sxsw #DentonInt
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100127


11:00am

The Rise of Brooklyn Food Scene

11:00am

The UX-Driven Startup: Lessons from the Trenches

11:00am

Unpacking the Myth of the Intuitive
    Marketing from Apple, Nintendo, and other companies focuses on the promise of an intuitive interface, but what does that really mean and how is it achieved? Over the last few decades we've seen QWERTY keyboards give way to an incredible diversity of interfaces: mice, trackpads, motion wands, voice-based interfaces, cameras, touch screens, and even real instruments. These devices are regarded as increasingly "natural" or "intuitive", but this marketing-speak is ill-defined, unactionable, and potentially insulting to users; if they don't get it, are they "unnatural" or stupid? In this talk, I will explore the concept of the intuitive, using case studies from Engelbart's early work on computer-human interaction, Miyamoto's work for the NES and the Wii, and my own work at Harmonix on Rock Band and Dance Central. I will ultimately arrive at a new set of goals for interfaces.

    Speakers
    Creative Designer | Harmonix Music Systems | Matt Boch is a Project...


    Type Interactive, Solo
    Hashtag #sxsw #IntuitMyth
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13723


11:00am

User Research: Lessons from Borderlands
    A few years ago, Gearbox Software started a user research department called "Truth" while developing Borderlands. The team started with 2 people, no budget and a stack of flyers. By treating our testers as part of a community, this program has gone from a few testers in a list to a database of thousands in a short time. Truth was vital to the success of Borderlands, and saw over 600 people participating in170 sessions in the last year of development. Stephanie Puri (Truth Team Manager and User Researcher) and Matthew Armstrong (creator, designer, and director of Borderlands) share concrete examples from the development of Borderlands that demonstrate how anyone with a need for information and some creative thinking can get the feedback they need with the resources they have.

    Speakers
    Franchise Dir | Gearbox Software

    User Research Mgr | Gearbox Software | Hi! I manage the user...


    Type Interactive, Dual
    Hashtag #sxsw #Gearbox
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100099


11:00am

UX Smackdown! User Testing Techniques in the Ring

11:00am

Voices Carry: Why Authentic Brand Voices Matter

11:00am

Vote4Geeks: Why Techies Should Run for Office

11:00am

We the People: Creating a Consumer's Bill of Rights
    Who will determine the future of your privacy and digital life? Will it be Apple, Google, Al Franken, or you?Everyone's talking about all of the data people are creating and how it’s protected – or not. Key Internet players have faced lawsuits and legislative, regulatory and media scrutiny for how they track, share, sell, and retain consumer info. This has created a perfect storm for Congress to lead a charge to protect consumer privacy. But governments are as interested in access to consumer and citizen data as any big company.Shouldn’t we the people have a say in defining these standards? Absolutely.We’ll use this session to create a privacy bill of rights that tackles key issues around data, permissions, transparency, exporting information, and data deletion. We’ll use location based services as the case study, led by leading practitioners in the field.Together, in this interactive session, we’ll create 10 unalienable rights and vote to ratify it for the world to use.

    Speakers
    Pres & Founder | Placecast | Anne Bezancon is the Founder and...

    Co-Founder & CEO | Personal.com | Shane is co-founder and CEO...


    Type Interactive, Core Conversation
    Hashtag #sxsw #LBSRights
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10279


11:00am

WEF to SXSW: The Global Cloud Revolution

11:00am

Welcome to the Age of Hyperspecialization

11:00am

Will Accessibility Rain on Your Cloud Parade?
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

    Speakers
    Research Software Engineer | IBM | Elizabeth Woodward is a Senior...


    Type Interactive, Dual
    Hashtag #sxsw #RainCloud
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9780


11:00am

Women in Tech Meet Up
    Sunday March 11, 2012 11:00am - 12:00pm @ Hyatt Regency Austin (Big Bend) (208 Barton Springs Rd, Austin, TX 78704)
    The mission of Women 2.0 is to increase the number of female founders of technology startups. Women 2.0 is a emerging global media company for aspiring and current female entrepreneurs to launch successful scalable, innovative ventures.Women 2.0 distributes its intellectual capital across multi-platforms online (mobile, social, web) and offline (events, workshops, conferences). Women 2.0 is a global network and social platform for influencers that drive trends and decisions — as startup founders and as consumers.This meet up is to promote the creation of new networks among aspiring entrepreneurs, current entrepreneurs and investors. For example, Women 2.0 hosts Founder Fridays in San Francisco, Palo Alto, Los Angeles, New York, Madrid and Barcelona and more cities each month. Stay updated on upcoming Founder Fridays on Twitter at @FounderFriday

    Speakers
    VP | Women 2.0 | Sepi is the Vice President at Women 2.0, responsible...


    Type Interactive, Meet Up
    Hashtag #sxsw #w2sxsw
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100702


11:00am

A Conversation with Seth MacFarlane

11:00am

Digital Sport: Know More, Do More

11:00am

Mentor Session: Ellen McGirt

11:00am

SXSW ECO Meet Up

11:00am

SXSW CraftCamp Day 1

11:00am

SXSW ScreenBurn Game Developer Lounge Presented by Intel

11:15am

Advanced API Design: How APIs Change the World

11:30am

Bam!: When Every Device Is Cloud-Connected

11:30am

The Plugged-In Manager
    These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths continually transform our workforce. You know you must adapt, but simple awareness of these sweeping changes is not enough. How can you go beyond merely understanding this new world to creating unique new opportunities?The answer lies in being "plugged in"—not just to new technology, but also to processes and people, and, most crucially, to the way these elements fit together. The Plugged-in Manager presents and easy-to-understand and share framework, explained through three core practices:Stop-Look-Listen: What do you already know and have access to that will help you with this project?Mixing: How do you create a recipe that works for your situation?Sharing: How can you do more by getting others to join in this approach?

    Speakers
    Professor | Santa Clara University | Terri Griffith is a Professor...


    Type Interactive, Book Reading
    Hashtag #sxsw #pluggedin
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9511


11:35am

11:45am

Brain As Interface: Future of Bio-Computing

12:00pm

Using Technology to Thwart Human Traffickers

12:00pm

All Day Event - GE Garage

12:00pm

Half Day Event: Ask.com Sugar Rush

12:00pm

12:00pm

All Day Event - ScreenBurn Arcade

12:00pm

LANFest

12:00pm

SXSW ScreenBurn Arcade

12:00pm

12:05pm

12:15pm

Arcade Stage: LightBox Interactive - Starhawk... Welcome to the New Frontier

12:30pm

12:30pm

12:30pm

Erica Shea & Stephen Valand Book Signing

12:30pm

How to Build Privacy By Design into Web and Mobile
    Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.

    Speakers
    Chief Technology Officer | Personal | Tarik Kurspahic is co-founder...


    Type Interactive, Future15
    Hashtag #sxsw #privacy360
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13541


12:30pm

Jessica Applestone Book Signing

12:30pm

The B2B Social Media Book

12:30pm

Adding Value As a Non-Technical No Talent Assclown

12:30pm

All Eyes on You: Visual Effects & Viewer Engagement
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

    Speakers
    CEO | GenArts Inc | Katherine joined GenArts as CEO in June 2008...


    Type Interactive, Core Conversation
    Hashtag #sxsw #vfx4views
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9321


12:30pm

Austin Technology Council Meet Up

12:30pm

Better Food Through Open Data Standards
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

    Speakers
    CEO, Chef | Foodtree

    CEO & Founder | Windowfarms.org | NYU ITP, Eyebeam Center for...

    Code for America Fellow | Code for America | Chacha is an experience...

    Founder | food+tech connect | Danielle Gould is the Founder...

    VP, Digital Prod Mgmt | Clean Plates | Niles is creating the...


    Type Interactive, Panel
    Hashtag #sxsw #openfood
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9904


12:30pm

Big Data Smackdown on Cybersecurity

12:30pm

Boxcutters Podcast: Episode 300

12:30pm

Brand As API: Connect Differently
    As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new foundation for that relationship. This requires brands to leave the “broadcast relationship” and, instead, build a relationship sharing communication, innovation, and the very product/service itself. Insight into this relationship can be found in the structure, language, and use of APIs (Application Programming Interface). APIs provide a set of rules – a language for connecting to data and services. To remix. To build. To leverage. To extend. Many API calls provide explicit metaphors for the ways brands can connect to customers. Generally, the API relationship provides insights into the role of brands in the customers’ life. This conversation will explore these metaphors, share case studies, and work to build a language for better connecting consumers with their brands.

    Speakers
    Professor, Chair & Co-Dir | Interactive Media Studies Miami...

    Professor & Co-Dir | Interactive Media Studies Miami University...


    Type Interactive, Core Conversation
    Hashtag #sxsw #brandasapi
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13812


12:30pm

Brands: The Cost of Being Human

12:30pm

But Hasn't Politics Always Been Social?

12:30pm

Celebs & Causes: A Thin Line btwn #winning & #fail

12:30pm

Computation and Its Impact on the Future

12:30pm

Creating Responsive HTML5 Touch Interfaces
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

    Speakers
    Sr Software Engineer | Flickr | Stephen is a Senior Frontend...


    Type Interactive, Solo
    Hashtag #sxsw #htmltouch
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11462


12:30pm

Crowdsourcing Government: Why Access Matters
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    A public right to data is key to unlocking the biggest enterprise opportunity of our time: integrating social media with public services. Open government combines transparency with citizen participation. This is the future of government. The Open Government Partnership is a new international initiative - bringing together more than 50 countries and international civil society - to share best practice in beating corruption, improving social justice and driving growth and innovation. The UK has put Transparency at the heart of its vision of social and economic growth and is one of the founder members of the OGP. This session also hears from other key founders of the OGP from around the world – including Samantha Power, special assistant to President Barack Obama and the architect of the initiative and Rakesh Rajani, a global civil society leader. The Future is Open: find out how to become an Open Government pioneer.

    Speakers
    Advisor/Speechwriter | US Department of State

    Head | Twaweza | Rakesh Rajani is the Head of Twaweza, meaning...

    Dir of Transparency & Open Data | UK Government | Tim Kelsey...


    Type Interactive, Panel
    Hashtag #sxsw #CrowdGov
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992338


12:30pm

CSS.next: Current Experiments, CSS4 and the Future

12:30pm

Curing a Rage Headache: Internet Drama & Activism

12:30pm

Customers Are Irrational: Stop Fighting It
    Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. Why do people love inanimate objects like smartphones? Why do people cry when they see an artist’s work? People are irrational.Who are your customers? Irrational people. So why then do organizations design rational experiences? Emotions comprise more than half the typical customer experience. With the immediacy of information and social media, you must embrace that irrationality and use it to your advantage by building a deliberate experience. Effectively managing and engaging subconsciously with these irrational customers is essential.Join international bestselling customer experience author Colin Shaw as he presents new psychological research that reveals examples of irrationality, the mistakes organizations are making today, and how you can embrace irrationality and build an emotionally engaging experiences.

    Speakers
    CEO, Founder | Beyond Philosophy | Colin Shaw is a successful...


    Type Interactive, Solo
    Hashtag #sxsw #BeyPhil
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9224


12:30pm

Design and the Mobile Startup
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    Speakers
    CEO | Foodspotting | Alexa Andrzejewski is the Founder and CEO...

    Head of Prod | Foursquare | Alex is Head of Product at foursquare...

    Co-founder | Instagram | Mike graduated from Stanford University...

    Founder, Creative Dir | AKKO | Ron Goldin is the founding principal...


    Type Interactive, Panel
    Hashtag #sxsw #MobileDsgn
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11295


12:30pm

Designing Positive Daily Addictions
    There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.

    So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.

    This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.

    More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.

    And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?

    Speakers
    CEO | BodyMedia

    CEO | Vitality/MIT Media Lab | David Rose is an award-winning...

    VP, Digital Health | Edelman | Gigi Peterkin has more than 15...

    Sr VP & Chief Innovation Officer | Humana

    Sr VP Corporate Comms | Humana Inc


    Type Interactive, Panel
    Hashtag #sxsw #DPDA
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12693


12:30pm

Disambiguation: Embrace Wrong Answers & Find Truth

12:30pm

eBay to VC: Lessons from the Trenches
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

    Speakers
    General Partner | Andreessen Horowitz

    Reporter | The New York Times


    Type Interactive, Dual
    Hashtag #sxsw #eBaytoVC
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13100


12:30pm

eSports: Enabling Gaming As a Profession

    There is no question in our minds that eSports is the next major sport that will be followed by millions of people. Competitive gaming originated in the classic arcades of the 80s and 90s, but as the new generation has shifted to the Internet to be entertained online, eSports is increasingly becoming one of their favorite pastimes. Gone are the physical requirements to become an athlete – mental agility and strategic thinking are the ruling attributes of the virtual world. The accessibility of eSports has helped it grow into a true industry, which means a bounty of opportunities for game publishers, brands and fans to get in the game. Video games are now at a level where being a successful professional player requires constant practice and commitment, and its pros deserve a payday that one day rivals other professional sports stars with millions of fans. We’ll look at why and how eSports can become the next major Internet phenomenon and create an all-new class of sports celebrities.

    Speakers
    eSports Media Personality/Mgmt | Team Evil Geniuses | Anna Prosser...

    General Manager of eSports & Vice President of Research and Development...

    Dir of GSL | Gom Tv Korea | Jung Won Chae is the Director of...

    CFO | Twitchtv | Kevin Lin is COO of TwitchTV, the world's best...


    Type Interactive, Panel
    Hashtag #sxsw #esports
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13499


12:30pm

Everybody's a Bloody Entrepreneur! Or Are They?

12:30pm

FutureShop: Virtual QR Stores, NFC Receipts & More

12:30pm

12:30pm

High On Line: Applying Psychology to Web Design

12:30pm

How to Run a Social Site and Not Get Users Killed

12:30pm

How to Win Friends and Influence Space Exploration

12:30pm

How We Do It in Brazil

12:30pm

I'm Completely Overwhelmed Meet Up

12:30pm

Indie Games, Indie Film - DejaVu

12:30pm

Interface Technology: Gesture Systems and Beyond

12:30pm

Large Enterprise Social Media Professionals, Unite!

12:30pm

Light Field: Turning Light into Living Pictures

12:30pm

Mad CSS3 Skillz

12:30pm

Mentor Session: Brett Close

12:30pm

Mentor Session: Makinde Adeagbo

12:30pm

Mentor Session: Steve Bauer

12:30pm

Mentor Session: Syed Shuttari

12:30pm

Mixel: Art, Tablets and the Creator Economy

12:30pm

No Brochures: Digital Storytelling for Nonprofits

    Storytelling is an inherently key aspect of non-profit business. Donors deserve to know how their gifts are having an impact; potential donors need to know how they can make a difference. But are non-profits truly "thinking digital" when it comes to getting their stories noticed? Are we stuck in brochure mode? The next generation of philanthropists—and beyond—is comprised of digital natives, far more accustomed to non-linear interactive storytelling and far more comfortable with a touchscreen than a staple-bound booklet. Donors are expecting to see complex, layered data presented in the form of colorful, entertaining, easily digestible media. This panel will discuss and explore alternate approaches to get your story noticed across a range of digital platforms.

    Speakers
    Exec Dir | Center for Digital Storytelling | Joe founded the...

    Web Manager | Oxfam America | I'm a digital communications manager...

    Principal | Treesaver Company Inc | Roger Black


    Type Interactive, Panel
    Hashtag #sxsw #NoBrochure
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9691


12:30pm

Once & Future King: Can Syndication Save Content?
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content to reach the widest audience at the greatest cost savings. But it hasn’t changed much in the last century. As new practices of media consumption emerge, publishers have seen their fortunes decline precipitously. While content may still be king, the distribution and consumption of that content have become increasingly problematic. Caught between outmoded business models and the disruptive dynamics of digital media, publishers now occupy an untenable position that impacts their ability to remain competitive and profitable. Can syndication once again save publishing by providing new modes of distribution, consumption, and revenue? This panel will discuss current syndication practices and explore the potential for reinvigorating an old idea for a new media world.

    Speakers
    Flipboard | Christel van der Boom is a communicator passionate...

    Founder | Free Range Content Inc | Jesse Levine has launched...

    CEO | Free Range Content Inc | CEO Free Range Content (Repost.Us...

    SVP & CTO | NewsRight | Todd Martin is a technology infrastructure...


    Type Interactive, Panel
    Hashtag #sxsw #syndicate
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12874


12:30pm

Online Sports and the Internet's Meaning Machine
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Ron Prince went from being a disgraced former Kansas State head football coach to being the internet's first job candidate for everything from coaching vacancies to the Presidency of Libya. How did this happen? Via the chaotic and boundlessly enthusiastic meme-building of the sporting internet, the ever-expanding space that has surpassed ESPN as the primary destination for sports fans who want something more than a box score and canned television commentary to feed their bottomless appetite. Spencer Hall of SBNation.com and EDSBS.com will outline the basic growth of the online sports community from its origins in message board and single author blogs to its current configuration of content farms, networks, independent sites, and Twitter feeds. The discussion will trace the current trajectories of online sports communities, follow the money to see what's attracting investors' dollars, and make a few guesses about where it's all headed. There will also be at least one hundred photoshopped pictures of athletes doing silly things, so if the rest disappoints you the pictures definitely will not.

    Speakers
    Editorial Dir | Vox Media/SB Nation | Spencer Hall is the Editorial...


    Type Interactive, Solo
    Hashtag #sxsw #kingdom
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100134


12:30pm

Open Art, Open Audiences: The Edinburgh Festivals
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)
    Arts festivals are all about bringing people together, creating shared experiences and introducing them to cultural gems that they might not otherwise have found. How can festivals make best use of new technology to develop their audiences, enhance the impact of their content and remain relevant in the Information Age? What role can festival data play in the semantic web, and does it have more to offer than just what's on where? How might social platforms, ticketing innovations and mobile applications help audiences to navigate and explore the content available at a major arts festivals? In 2011 we opened our data to the developer community through www.culturehackscotland.com. Culture Hack Scotland was an outstanding event and was one of the strongest ever demonstrations of the value of open data in the arts. Hear how Edinburgh's Festivals Innovation Lab is beginning to answer some of these questions and explore what value the Edinburgh Festivals, a significant test bed environment, can add to the SXSW community.

    Speakers
    Mr | Edinburgh International Book Festival | Andrew Coulton is...

    Chief Exec | Edinburgh Festival Fringe Society | Kath M Mainland...


    Type Interactive, Dual
    Hashtag #sxsw #FringeFest
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12162


12:30pm

Optimism: The Ultimate Revolutionary Act

12:30pm

Psychology of Narcissism & How It Affects Brands
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are passionate about & believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone's behavior online. As time passes will positive sentiment towards an influencer inevitably change to negative? Is influencer marketing changing how we behave online & in our everyday? Is peep culture & narcissism shaping our world, playing a part in marketing & influencing our sharing & buying decisions? Come join our internet culture obsessed panel consisting of a psychologist, blogging pioneer, community manager & online lifestyle blogger/ self proclaimed narcissist.

    Speakers
    Lifestyle Blogger | CasieStewart.com | Casie is a daily lifestyle...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Clinical Psychologist | Jacob Small PhD | Jacob Small is a clinical...

    Pres | The Blog Studio | Lucia Mancuso is the President of The...

    Strategist | Spooky English PR | I'm a Geeky PR strategist and...


    Type Interactive, Panel
    Hashtag #sxsw #LookAtMe
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12781


12:30pm

Public Lab: Mapping, DIY Activism & Civic Science
    Sunday March 11, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Are you embroiled in an cartographic dispute? Do you disagree with the official version of your geography? Do you need a up-to-date map of your area of interest?From the BP Oil Spill to the Gowanus Canal Super Fund site, Grassroots Mapping and the Public Laboratory for Open Technology and Science work to empower citizens around the world. Communities engage in citizen cartography and create aerial images with low-cost, DIY, open sourced technologies. This method of mapping creates on-demand imagery that’s 30 to 50 times higher resolution than what’s available via Google Maps. It allows people to document, to lobby and to enact change in their neighborhoods. The Public Laboratory community has expanded to organize projects around the world. Recently recognized with the award of $500,000 Knight Foundation grant, that work continues to expand. We’ll discuss the unique challenges and obstacles of scaling citizen science, IRL community development work, and online technology engagement.

    Speakers
    Web Developer | Consumer Reports | Web Developer w/ @ConsumersUnion...

    Pres Mgmt Fellow | US Department of Housing and Urban Development...

    Dir of Production Processes & Production in Education | Public...

    Dir of Outreach & Partnerships | Public Laboratory for Open Technology...


    Type Interactive, Panel
    Hashtag #sxsw #PublicLab
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9516


12:30pm

Right to Be Forgotten: Forgiveness or Censorship?

12:30pm

Social Media Is a Bubble and SXSW Is a Fad

12:30pm

Successful Onboarding: Ship Code, See Bathroom

12:30pm

The European Tech Art Scene

12:30pm

The Secret Path to Success in Online Video

12:30pm

Turning Slacktivism into Online Activism

12:30pm

Why Location Matters for Your Personal Data
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Where is your data? It’s a simple question, yet it’s maddeningly hard to answer in the era of cloud computing. Everything from family photos to bank transactions seem to be floating around in ether, yet they are inevitably stored somewhere. And even though you may not know it, that data is serviced and hosted by multiple subcontractors you’ve never heard of--it may not even be in the same country as you are. This data can be subject to a vast array of contractual agreements, as well as overlapping jurisdictions and regulations. And sometimes, it gets messy and confusing enough to end up in court. Likewise, the integration with cloud services that is common on most smartphones and tablets is outpacing the law, raising questions that have only fuzzy legal precedent.This session is intended to be a discussion about the topic with and amongst the audience, so I’ll give a presentation based on my reporting on the topic, then open up the subject to attendees for conversation and comments.

    Speakers
    Sr Tech Editor | Popular Mechanics | Glenn Derene is the senior...


    Type Interactive, Solo
    Hashtag #sxsw #wheredata
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8757


12:30pm

Jeffrey Tambor's Acting Workshop
    Jeffrey Tambor (Arrested Development, The Hangover) returns to SXSW with a version of his workshop that film conference attendees have loved for years. By breaking down the performing process, he’s explored the practical and philosophical approaches that lead to a great performance. Jeffrey has worked with some of SXSW’s favorite actors on stage, helping them (and the audience) to identify and release those fears that keep us all from true artistic freedom. This year, Mr. Tambor will bring his Workshop to both Film and Interactive conference attendees. His career as a Master Teacher of actors has given him insight into human behavior that translates to helping ALL people. Part one-man show, part seminar, part question and answer and endlessly entertaining, Jeffrey’s hilarious and empowering presentation inspires the viewer to discover the artist within.

    Speakers
    Jeffrey Tambor has created some of the most iconic characters...


    Type Interactive, Workshop
    Hashtag #sxsw #Tambor
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100612


12:45pm

12:45pm

The New Age of Money

1:00pm

I'd Bump That: NFC Growth from Play Will Pay

1:00pm

Roger Dooley Book Signing

1:00pm

Roads to Power
    From 1790 to 1830, the first government-sponsored information revolution hit Europe, an interkingdom highway system of thousands of miles of roads that connected London with her capital cities. How deep a role should government play in regulating traffic, many wondered? The first round of answers bear a striking resemblance to conversations today about the nature of the internet. Advocates of centralized regulation advocated limits to tolls -- a geographical version of net neutrality. Critics argued that eminent domain meant tearing down the houses of the poor. The new roads sped traffic to poor areas, promoting commerce and industrialization, for a time. Critics claimed that soon the earth's peoples would speak a single language. But soon mounting evidence showed that the road's users were speaking to each other less than they ever had before. What had gone wrong?

    Speakers
    Professor | Harvard Society of Fellows | Jo Guldi is a professor...


    Type Interactive, Book Reading
    Hashtag #sxsw #roads2powr
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11266


1:00pm

Arcade Stage: Marvel - House of Ideas

1:05pm

1:15pm

QR Codes, Technology and a New Era of Fine Art

1:30pm

Music Apps Gone Wild

1:35pm

Jo Guldi Book Signing

2:00pm

2:00pm

Arcade Stage: Bioware - Star Wars The Old Republic

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

Ambient Location and the Future of the Interface

2:00pm

Co-Founder Speed Dating

2:30pm

Meryl Cooper Book Signing

3:00pm

3:00pm

Arcade Stage: Critical Mass Interactive invites “The Boondock Saints” to SXSW!

3:30pm

dot.wtf?top.level.domain.names.will.change.the.web

3:30pm

3:30pm

Discardia: More Life, Less Stuff
    Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia helps you solve specific issues, carve away the nonsense of physical objects, habits, or emotional baggage, and uncover what brings you joy. This SXSW reading from Dinah Sanders' new book Discardia: More Life, Less Stuff will feature staying on target, little decisions, and big priorities. Maintaining focus on what you most want to achieve in the face of a world of distractions is hard, but you can do it – even when you don't always have anyone above you helping to maintain that big picture perspective. Come hear about techniques which can help you in your work—whether you're part of a team or working on your own. Learn how to make your hour-to-hour decisions serve your longer-term priorities.

    Speakers
    Author, Productivity & Happiness Coach | MetaGrrrl/Discardia...


    Type Interactive, Book Reading
    Hashtag #sxsw #Discardia
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13992


3:30pm

5 Brands Travel the US Inspiring Entrepreneurship
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help them put on a barcamp that would inspire / energize their communities. We shared our passions, listened to other peoples, and took in the unique character of each city we visited. Boy did we learn a lot. We would love to share those observations & experiences with you in hopes that you might take that passion back to your own community. We also wanted to explain why our 5 brands so strongly believe in free beer and hugs versus banner ads and trade shows. These word of mouth branding tactics have been a major part of all 5 of our company’s growth, and we are ready to share our secrets!

    Speakers
    Head of Integrations & Partnerships | MailChimp | Amy Ellis is...

    Mgr of Brand Dev | Batchbook | Christelle is the Brand Development...

    Platform Evangelist | Shopify | Joey deVilla is Shopify's rock...

    Founder & COO | Apptopia | Jonathan is a co-founder of the Barcamp...

    Ambassador of Buzz | Grasshopper | Stephanie is the Ambassador...


    Type Interactive, Panel
    Hashtag #sxsw #BCTour
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100068


3:30pm

Adapting New Technologies for Humanitarian Aid

    Responding to medical humanitarian crises is filled with a variety of obstacles. Constraints like limited time for aid workers, uneven staff education, lousy internet and mobile phone access, as well as the frantic pace of emergency response have made aid organizations reluctant to introduce technological innovations into their practice. This panel will explore how two international aid organizations collaborated with technology companies to adapt new technologies to field conditions. In on instance, Doctors Without Borders/Médecins Sans Frontières (MSF) teamed up with Google on a spatial mapping project to better understand the cholera epidemic in Haiti in 2010. In another program, Women and Health Alliance (WAHA) are teaming up with the mobile phone carrier Expresso and Microsoft’s HealthVault in Senegal to adapt electronic medical record system to SMS. The discussion will address how the programs were implemented, how cultural differences were bridged, and what lessons were learned.

    Speakers
    N/A | Doctors Without Borders/Médecins Sans Frontières (Msf...

    Comm & Program Mgr | Waha International (Women And Health Alliance...

    Geographical Infomation System Officer | Doctors Without Borders/Médecins...

    Title Software Engineer, founding member of Google.org's Crisis...


    Type Interactive, Panel
    Hashtag #sxsw #TechInAid
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8656


3:30pm

Brands with Benefits: Hooking Up with Good Deals
    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

    Speakers
    Cofounder and President | Placemeter | I'm the co-founder and...

    CMO | Modiv Media | Bringing more than 20 years of management...

    Independent Adviser | Until May of 2009, Sarah was CEO of Aegis...

    CEO | Linkable Networks | Tom Burgess is a seasoned executive...


    Type Interactive, Panel
    Hashtag #sxsw #brands12
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11314


3:30pm

Cookbook 2.0: The Future of Recipe Content

3:30pm

Customer Experience Meet Up

3:30pm

Data Is the New Oil: Wealth and Wars on the Web
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    In the 21st century, we’re experiencing the dawn of a new fuel: Data. Multibillion-dollar industries, from search engines to social networking to online advertising, have been built on the aggregation of personal data, information the World Economic Forum likens to a “new type of raw material … on par with capital and labor.”We believe a new war will soon breakout, a War on Data. And we're ready to go to battle. Two personal data experts, Owen Tripp, co-founder and COO of Reputation.com and World Economic Forum Technology Pioneer, and DJ Patil, Data Scientist in Residence at Greylock and former Chief Scientist at LinkedIn, encourage businesses and entrepreneurs to disrupt the status quo through data. Old businesses and dynasties will be toppled as new disruptors fight back with innovative use of data.Join Owen Tripp and DJ Patil to learn which top industries stand to be disrupted by data innovators.

    Speakers
    Data Scientist in Residence | Greylock Partners

    Co-founder / COO | Reputation.com


    Type Interactive, Core Conversation
    Hashtag #sxsw #DataNewOil
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12255


3:30pm

Dealing w/ Co-founders. You found one, now what?

3:30pm

Design. Build. Transform.

3:30pm

Designing for Awareness in the Attention Economy

3:30pm

Dewey Community Service Honorees Meet Up, Pt 1

3:30pm

Election 2012: Campaigns, Coverage & the Internet
    From smear campaigns on Twitter to owning a domain before the opposition does to constituent hangouts on Google+, social media and the web have changed the election process for good. Candidates rely on social media to get their message out on their terms, journalists report and react to the story as it happens, and social platforms help to galvanize public opinion, support volunteers and solicit donations. With viewpoints from journalists, scholars, and campaign practitioners, this panel will reflect on the 2012 presidential campaign and how new media has made its mark. Specifically, the panel will look at which online platforms are performing the best in the 2012 election, the convergence of new and traditional mediums on the campaign trail, and analyze how campaigns are using these tools to promote their issue platforms and candidates, successfully or not.

    Speakers
    North American Editor, BBC.com/News | BBC NEWS | Claudia Milne...

    Editorial Dir | Personal Democracy Media | Micah L. Sifry is...

    White House Correspondent | Time Magazine | Michael Scherer is...

    Digital Director | Obama for America | Teddy Goff is the Digital...

    Professor | University of North Carolina Chapel Hill | Zeynep...


    Type Interactive, Panel
    Hashtag #sxsw #2012Elect
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11944


3:30pm

Encouraging Innovation and Empowering Entrepreneurs

3:30pm

F**k Privacy: Neuromarketing Is the Web's Future

3:30pm

For Better or for Work: Married to an Entrepreneur

3:30pm

Fulbright: How the 1st Social Network Adapts to SM

3:30pm

Funny Or Die: Future of Comedy & Everything Else

3:30pm

How Comics Journalism Is Saving Your Media

3:30pm

How to Be an Idea Factory

3:30pm

How to Build Entrepreneurship Communities

3:30pm

Investor Spotting 2012

3:30pm

Isn’t It Time for an Online Presidential Primary?

3:30pm

3:30pm

Liberating Data with Interactive Charts

3:30pm

Libros digitales para todos/eBooks for Everybody

3:30pm

Mentor Session: Alexandra Samuel

3:30pm

Mentor Session: Brooks Morgan

3:30pm

Mentor Session: Kevin Hale

3:30pm

Mentor Session: Kevin Zellmer

3:30pm

Mentor Session: Rachel Wilkerson

3:30pm

Mentor Session: Stephen Oskoui

3:30pm

No Rainy Days: Identity Protection in the Cloud

3:30pm

Open Web, Open News: Reporters & Developers Remix

3:30pm

Passion For Typography Meet Up

3:30pm

Preserving the Creative Culture of the Web
    For over 20 years the web has provided continuous deluge of cultural production. Digital artifacts such as websites, images, and videos have much to communicate about our social and cultural evolution, and yet their messages or moments can be fleeting or quickly lost. Both the accessibility and longevity of digital content are subject to a wide range of risks, from technological obsolescence to outright deletion by their creator or host. So what is being done to preserve these cultural objects for the long term? Approaching web content from a cultural and artistic perspective, this panel will convene leading writers, archivists, thinkers and technologists to discuss to the questions, challenges, and imperatives involving preserving the creative culture of the web. We'll cover topics like "what is the long-term significance of a website, and why would it be worth preserving?", "should web sites and artifacts be treated like works of art or architecture?", and "how do we go about archiving digital content to ensure its accessibility and longevity?". Example initiatives to be discussed will be the Archive Team's various projects (such as the Geocities torrent), the Internet Archive's Wayback Machine, Internet Archeology, and the Rhizome ArtBase. This panel will be presented by Rhizome, an organization dedicated to the creation, presentation, preservation, and critique of emerging artistic practices that engage technology.

    Speakers
    Adjunct Archivist | Internet Archive | Computer Historian, Documentary...

    Asst Professor | University of Maryland | Kari Kraus is an Assistant...

    Dir Technology | Rhizome | Nick Hasty is an artist, programmer...


    Type Interactive, Panel
    Hashtag #sxsw #digiprsrv
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100111


3:30pm

Rockstars or Roadies: Who's the Better Employee?

3:30pm

Simplify CSS Development with Sass & Compass
    Simplify and speed up your CSS development with Sass. Overcome browser differences – particularly with CSS3 – and build grids the right way with Compass. Sass is a CSS meta language that brings more functional programming to the css language and complies to standard browser supported CSS. It adds tools like variables, functions, and mixins, as well as compilation tools for debugging and optimization. Compass builds an additional framework of tools on top of Sass. It adds mixins for almost all the new CSS3 modules to abstract away syntax inconsistencies and browser prefixes. It also enables the development of CSS frameworks *the right way*, using semantic classes instead of presentation oriented classes. Compass has ports Frameworks like Blueprint, YUI, 960.gs, as well as even some Compass only ones like Susy. On top of that, there are also loads of extensions to Compass for everything from CSS3 button generators to more complex sprite and image generators.

    Speakers
    Founder/Web Craftsman | Bitfyre


    Type Interactive, Workshop
    Hashtag #sxsw #teamSass
    Theme Workshops
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11270


3:30pm

Social Curation Meet Up

3:30pm

Sports Media: The Beat Goes Gone?
    Until quite recently, there was a single source of record for your favorite sports team: The beat writer. For decades, the local paper determined what sports fans would consume and how they’d consume it.Not until the explosion of the internet were sports fans able to fulfill their desire to know more about their team -- and know that stuff immediately. The web completely innovated the experience of being a sports fan. Pretty soon, athletes were communicating directly with fans. Highlight dunks were published online seconds later. Reporters began to tweet notes from practice instantly.Today's modern sports fan demands immediacy, and this appetite is driving a new kind of sports coverage, one that relies on innovation, both technically and editorially. Our panel will explore the rapid innovation that has occurred in sports journalism, and promises to continue at an exponential rate. We'll seek to answer the question: What will the sports beat look like in 10 years?

    Speakers
    Sr NBA Editor | Yahoo! Sports | Johnny Ludden was the San Antonio...

    Writer | Grantland

    President | BuzzManager Inc | Kathleen Hessert is founder and...

    NBA Writer. Editor of ESPN.com's TrueHoop Network | ESPN.com...

    Dir, Media Services | San Antonio Spurs


    Type Interactive, Panel
    Hashtag #sxsw #sportbeat
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13977


3:30pm

SSO (Single Sign On): Why Does It Suck So Often?

3:30pm

Startup Genomics: Maximize Success and Avoid Death

3:30pm

StartupBus Grand Final

3:30pm

Still Invisible? Waging Stories with Social Media
    Sunday March 11, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    What does it mean to wage a story? In this panel, Pulitzer prize-winning journalist Jose Antonio Vargas describes the moment of coming out as an undocumented immigrant, an "outlaw" in his own country. He explores the ways in which his radically visible story traveled from the New York Times to Facebook to Youtube and back -- and forced a toxic national debate into a human frame. As context for Jose's incredible story, Joe Sudbay, Deputy Editor of AMERICABlog, describes how bold, hi-tech storytelling transformed the political calculus during the waning months of the last Congress and landed him in a meeting with President Obama at the White House. Felipe Matos takes us on a journey that reinvents what it means to push for civil rights: a 1,500 mile walk from Miami to DC, tweeted at every turn.These hypervisible, once-invisible stories are changing what we thought we knew about the communities that are "coming out," as well as how to tap the power of social media to ignite change.

    Speakers
    Organizer | Presente.org | Felipe Matos was born to a single...

    Managing Dir | GetEQUAL | Heather joined GetEQUAL in May 2010...

    Dir of Organizing | Change.org | Jackie serves as Director of...

    Contributing Editor | AMERICABlog | Joe Sudbay serves as a Contributing...

    Co-Founder | Define American | Jose Antonio Vargas is a Pulitzer...


    Type Interactive, Panel
    Hashtag #sxsw #StoryPower
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10853


3:30pm

3:30pm

Tech + the Evolution of the In-Store Experience

3:30pm

Tech Writer Meet Up

3:30pm

The Moral Psychology and Big Data Singularity
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Moral psychology and data analysis will eventually converge because successful organizations no longer serve physical, but psychological needs. This presentation will show how, in an age where consumption is about values (e.g. Whole Foods) and happiness (e.g. Zappos) rather than survival, moral psychology is essential knowledge for any organization. Leveraging our work at YourMorals.org, I will present research showing: 1) why emotional profiles are more important than demographic profiles, 2) how social networks form from moral agreement, and 3) why the ideological identification of employees and customers is important knowledge. Organizations will both use and contribute to the world's knowledge of moral psychology. Leveraging my dual experience as a data scientist for Ranker.com and as a moral psychologist at USC, I will illustrate how you can use recent moral psychology research to better help your customers and employees understand and live up to their values.

    Speakers
    Founder/Data Scientist | YourMorals.org & Ranker.com | I am a...


    Type Interactive, Solo
    Hashtag #sxsw #moralpsych
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8965


3:30pm

The Payment Revolution is Coming: Welcome to Interchange Zero
    When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.

    Speakers
    CEO | SCVNGR+LevelUp


    Type Interactive, Solo
    Hashtag #sxsw #interchangezero
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100035


3:30pm

The Power of Contemplative Play
    Play is a human thing. Before games, even before language, we play. Play is the first tactic we use for understanding our environment and each other. Let's forget about "gamification" for a second (phew!) and look at where unstructured play can take us in digital experiences. Tablets and smartphones provide a whole new context for interaction, and by all accounts it seems that whatever experiences arise there, they will be far more playful than on the desktop. The networked entertainment system, already the site of much of the culture around 'gaming', is branching out to offer all sorts of different media experiences. How can play help make sense of this new landscape? Both Planetary by Bloom Studio and Journey by That Game Company explore new types of contemplative play and help define a new genre in gaming and applications.

    Speakers
    Founder & Pres | Bloom

    Dir, Culture & Comm | ngmoco:)

    Producer | That Game Company


    Type Interactive, Panel
    Hashtag #sxsw #PowerPlay
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10263


3:30pm

The Smart Grid Is Inseparable from the Internet
    America's electric power grid hasn't changed much since the days of Thomas Edison and George Westinghouse. Everything else has. Imminent local and global challenges from climate change to global competition make today’s approaches to planning, operating and managing the electric grid obsolete. Only the best combination of electronics, telecommunications and information technologies will ensure that consumers receive acceptable reliability, economy, sustainability, safety and customer service. The public Internet is the obvious only foundation for the new Smart Grid, but most electric utilities have yet to understand or embrace this. For this reason it’s likely that non-utility entities will have a central role in advancing the Smart Grid. Learn why a Smart Grid is essential for our future, what it’s key components are, and why electric utilities have such a hard time moving it forward. See how the Smart Grid will have to be an “e-grid” . . . or maybe the iGrid? . . . and maybe largely independent of today's incumbent electric utilities.

    Speakers
    VP Mktg & Business Dev | Milsoft Utility Solutions Inc | Steve...


    Type Interactive, Solo
    Hashtag #sxsw #smartgrid
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9159


3:30pm

The Trend of Trending

3:30pm

The UnCollege: Learning Outside University
    Since 1980, the cost of college has risen more than 350% and the average student has more than $25,000 in debt. It used to be that each year of college correlated to an significant increase in lifetime earnings, but 44.4% of college graduates under the age of twenty-five are unemployed or working jobs that don’t require their degree. College teaches us conformity rather than innovation, rather than learning, and theory rather than application. Imagine if the millions of kids sitting in class started their own companies, their own causes, their own initiatives. Imagine if we approached learning in small groups like the French Salons, gathering to discuss, challenge, and support each other in changing the world. This may sound crazy, but I’m an unschooler. While my peers went to school, I started businesses, helped build a library, worked on political campaigns, lived in France, found mentors, and worked at a start-up. College isn't the only path to success.

    Speakers
    Chief Educational Deviant | UnCollege


    Type Interactive, Solo
    Hashtag #sxsw #uncollege
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10061


3:30pm

UK DEMO Day

3:30pm

Using Big Data Takes Machines & Humans
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)

    Using Big Data Takes Machines & Humans Man vs. machine – usually, good (man) versus evil (machine) – has long been the stuff of scary science fiction. And now as machines master more advanced processes, the prospect that thinking machines will outperform and ultimately replace thinking humans becomes more real and threatening. Example: IBM’s Watson, an advanced AI machine that’s squared off against Jeopardy’s best human contestants and won.But Arnab Gupta, CEO of Big Data analytics firm Opera Solutions, believes “humans vs. machines” is the wrong construct. Humans PLUS machines is far more powerful. Marrying machines’ ability to discern patterns in Big Data with humans’ ability to derive meaning from this output enables far better decisions. It’s the next wave in productivity.How to accomplish this, when machines and people speak different languages and “think” differently? At SXSW, Arnab will explore the power of “machine + humans” and discuss ways to create collaboration.

    Speakers
    CEO/Founder | Opera Solutions


    Type Interactive, Solo
    Hashtag #sxsw #manmachine
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13131


3:30pm

Video Games: The Supreme Court and What’s Next
    The video game industry faces a transformative moment in its history. A recent landmark victory before the Supreme Court in the case of Brown v. EMA/ESA affirmed that free speech protections apply every bit as much to video games as they do to other forms of creative expression, and underscored the constitutional protections afforded to video games, developers and industry artists. Video games have also become a mass medium with widespread appeal for people of all ages, and increasingly influence areas of daily life such as education, health and the workplace. In this session, Entertainment Software Association President and CEO Michael Gallagher will discuss what the Supreme Court decision means for video games and artistic expression, and what is next for this innovative and ever-evolving industry.

    Speakers
    Pres & CEO | Entertainment Software Association


    Type Interactive, Solo
    Hashtag #sxsw #BrownvEMA
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12158


3:30pm

WARNING: Are Online Reviews Bad for Your Health?
    Should you pick your doctor the same way you pick where to eat dinner? We are all consumers of health services. Our culture is exploding with information sharing and reviewing of services, and businesses are feeling anxious about the power of social media to damage their reputation. Yet the difference between which pizza to order and which plastic surgeon to trust is more than mere matter of words. Plus, as the numbers of angry and anonymous reviews grows, contentious battles are forming between healthcare providers and their patients, giving rise to an entire industry devoted to defending online reputations and fighting back against bogus posts. So what is the healthy balance? This panel will explore the legal rules at play (including copyright, free speech and patient privacy), the ethical obligations of healthcare providers (including confidentiality and the Hippocratic oath), and the innovative practices being developed in response.

    Speakers
    Legal Dir | Electronic Frontier Foundation | Cindy Cohn is the...

    Professor | UC Berkeley School of Law

    CEO | Medical Justice | I practiced as a neurosurgeon for ~ a...

    Licensed Psychologist | Dr Keely Kolmes Private Psychotherapy...

    Doctor | iWantGreatCare

    VP, Corp Comm & Gov Affairs | Yelp! | Vince joined Yelp in April...


    Type Interactive, Panel
    Hashtag #sxsw #DrReview
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11293


3:30pm

What Civil Society Can Learn from Social Web
    From Meet(ing)Up to borrowing Neighbor('s)Goods, civil society has come a long way since the days of Locke and Hobbes. In this era of 'Civil Society 2.0,' social web tools continue to transform local landscapes across the globe, connecting the digital with the physical with a few clicks of the mouse. But does the social web enable more informed and engaged communities? More important, does it enact significant offline change? With these questions in mind, this panel will explore how the social web connects individuals over shared interests in real time, from fixing pesky potholes to discovering drink specials at the local pub. Considering this convergence of technology and public space, it will also discuss how the social web facilitates co-presence and works to create more efficient and sustainable neighborhoods. Through online interaction, crowdsourcing tools allow us to see through the eyes and hear through the ears of people we haven’t physically met yet--emphasis on the "yet."

    Speakers
    CEO & Co-Founder | SeeClickFix.com | Ben is a Co Founder and...

    Co-Founder | NeighborGoods.net | Daniel Hengeveld is the technical...

    Chief Communications Director | City of Austin | Doug is the...

    Community Dev Lead | Meetup | Community/Media/Movement Making...

    Co-Founder/CEO | Localmind | Founder of Localmind, all around...

    GM | Entrepreneur and story-teller at the intersection of Hollywood...


    Type Interactive, Panel
    Hashtag #sxsw #socialweb
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9917


3:30pm

What the Internet Finds Funny: Creating & Covering Humor Online

3:30pm

When Your API Is Your Product
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)

    Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

    Speakers
    Developer Communications Dir | SendGrid Inc | Adam DuVander is...

    Location Program Manager | Urban Airship | Ben Standefer is the...

    VP, Developer Platform | Mashery | Delyn Simons heads up developer...

    Dir of Developer Evangelism | Twilio | Just your average self-produced...

    Community Guy | SendGrid Inc | Tim is leading the SendGrid developer...


    Type Interactive, Panel
    Hashtag #sxsw #apibiz
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10866


3:30pm

White Space: Shaping Nothing for Clean Design

    Get a copy of David Kadavy's best-selling book, Design for Hackers: Reverse-Engineering Beauty. RSVP here on sched.org before March 9th, and come to the talk to see if you've been selected. David will announce winners at the end of his talk. The more people who RSVP, the more books he'll give away, so don't be afraid to tell your friends.

    There is little compliment for a design greater than saying that it "looks clean." But clean design is much more than just a look. To make a clean design, you have to know how to communicate clearly by using white space wisely. In this solo presentation, David Kadavy, author of the #18 Amazon best-seller "Design for Hackers: Reverse-Engineering Beauty," breaks down the invisible forces that shape white space and make a design look "clean." Using fascinating examples that have explained mysteries such as "Why You Hate Comic Sans," Mr. Kadavy illuminates how geometry, typography, and the grid all work together to shape white space, communicate clearly, and create clean design.



    Speakers
    Pres | Kadavy Inc | David Kadavy is author of "Design for Hackers...


    Type Interactive, Solo
    Hashtag #sxsw #white
    Theme Design and Development
    Level Intermediate
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_IAP9374


3:45pm

Open APIs: What's Hot? What's Not?

4:00pm

Creative Leadership: Reimagine the Design Process

4:00pm

Oh, the Places You'll End Up Hanging Around!

4:00pm

Arcade Stage: Activision - Behind the Scenes with Call of Duty Elite

4:00pm

WTF with Marc Maron - LIVE Comedy Podcast

4:05pm

4:15pm

Design for Your Audience Not for Yourself

4:30pm

Brian Solis Book Signing

4:30pm

How Great Design Can Ruin Experience

4:45pm

4:45pm

5:00pm

Demystifying Design: Fewer Secrets, Greater Impact
    Even in today's experience-obsessed world, Design is often perceived as a tactic to simply “make things pretty.” To combat that oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers (of every sort - visual, UX, interaction, et al) a false perception of value, uniqueness and control over their process and work. In actuality, this self-imposed mystery drives divisions between designers and their teams. To lay foundations for greater collaboration and inclusion, designers need to stop looking at their work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts and the true value of Design becomes clear while designers are revealed to be the indispensable product people they truly are.

    Speakers
    Principal | Neo | Author of www.leanuxbook.com, designer, product...


    Type Interactive, Future15
    Hashtag #sxsw #demystify
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP8662


5:00pm

5:00pm

Meg Hirshberg Book Signing

5:00pm

Arcade Stage: Dragon Age - The Animated Feature Film Preview

5:00pm

#NoFailWhale: Tweet More, Drop Out Less
    Join Rey for an engaging, lively, beat-box-a-licious discussion about how the college classroom can be transformed into an engaging, collaborative learning community with the help of Twitter. Last year at SxSWi, Rey presented research to show that using Twitter can help increase student engagement and improve grades. This year, he’s back with fresh and compelling data to show that Twitter can not only be used to engage students, but improve understanding of course content and reduce the college dropout rate after the first year. Rey will summarize analyses of qualitative data describing how students interact on Twitter and what this means for the learning process; he’ll also provide quantitative data to explain how Twitter use affects acquisition of course content, engagement and persistence. In addition to presenting these results, Rey will discuss specific applications of Twitter technology higher education professionals can utilize to maximize educational good.

    Speakers
    Professor, Academic Dev &Counseling | Lock Haven University...

    Professor, Academic Dev &Counseling | Lock Haven University...


    Type Interactive, Solo
    Hashtag #sxsw #NoFWhale
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8927


5:00pm

4-Hour Work Week Is BS: Truths of Working Smarter
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Work is everywhere. In the office, on a plane, in your car, at Peet's Coffee down the street. It's virtually inescapable. And while everyone would love to believe the 4-Hour Work Week is possible, is this the reality in today's market? Can you successfully manage and execute multiple projects within a global ecosystem with a team that has several, if not all, workers contributing remotely? Let's have a frank conversation with today's industry pioneers and thought leaders, shedding new light on how we work. With mobile devices within hand's reach at all times, there's truly no excuse or escape -- something early adopters know all too well, but the mainstream is quickly discovering as well. Here, each of the parties will discuss truths they've learned about what it really means to work smarter, and evaluate and discuss some of the false sentiments floating around like needing to "meet" more and the amount of time a brainstorm should (in truth) last — in the end, sharing the worklife heuristics they've acquired and learned over the years and that make all the difference in how they operate in their day-to-day lives.

    Speakers
    President & COO | LiquidSpace Inc | Doug is a seasoned technologist...

    Managing Dir, North America | Degw | Georgia Collins leads DEGW...

    VP, Global Dev | e-Work.com | Kate North is the VP of Global...

    Principal | eBusiness Strategies | Keith Perske has spent a career...

    Freelance Writer | Fast Company | Kevin Purdy is a freelance...


    Type Interactive, Panel
    Hashtag #sxsw #WorkSmart
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12573


5:00pm

A Brief History of the Complete Redesign of Google

5:00pm

A Dr, Patient & Insurer Walk into a Social Network
    What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?

    Speakers
    EVP Clinical Specialty Programs | Aetna

    Co-founder & Chairman | PatientsLikeMe

    Physician | Seattle Children's Hospital | Using my voice to improve...


    Type Interactive, Panel
    Hashtag #sxsw #ehealth
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12497


5:00pm

A License to RHoK

    Want to change the world? Then get a license to RHoK! Random Hacks of Kindness (RHoK) is a global initiative to create practical open source solutions to humanity's toughest challenges. Organized by Google, Microsoft, Yahoo!, HP, NASA and the World Bank, RhoK brings together thousands of the best and brightest developers from around the world - like YOU - to participate in fast–paced and competitive marathon coding events resulting in real applications that are making an impact on humanity. The RHoK community has grown rapidly over the past 2 years, with 3000 participants from 43 cities who have worked on 214 distinct solutions. This talk will bring together "RHoKstars" to provide an overview of the initiative, discuss some of the solutions developed, describe how the SxSW community can contribute to the effort and most importantly, brainstorm about what is next. …and if they let us, we'll be playing rock music and lighting off fireworks!

    Speakers
    Developer Advocate | Google Inc | Christiaan Adams is a developer...

    Project Lead | SecondMuse

    Open Innovation Program | SecondMuse

    Director, Platform Strategy, Developer & Platform Evangelism...

    SecondMuse | Todd Khozein works with SecondMuse, a firm specializing...


    Type Interactive, Panel
    Hashtag #sxsw #RHoK
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10214


5:00pm

Access Management Meet Up
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 615AB) (500 E 4th St, Austin, TX 78701)
     The cloud juggernaut keeps moving into just about every aspect of business. Well here’s another one Web Access Management…or how to get the right applications to the right people at the right time. So before this whole cloud thing gets to be more of a fog; access management is important because it equals security. Want to learn more, well that’s what this meetup’s all about. A chance to get some industry gurus together as well as some people who are trying to connect the dots between the applications and users in the cloud, without the lame audience polls and death by PowerPoint. So let’s meet, let’s talk, let’s network and maybe even solve some problems about all things access: identity management, authentication, single sign-on, user management, etc. in the cloud. See you there.

    Speakers
    Dir Customer Acquisition, Cloud Division | Gemalto Inc | Professionally...


    Type Interactive, Meet Up
    Hashtag #sxsw #webaccess
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100694


5:00pm

Are Great Employees Overrated?
    Sunday March 11, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Who is worth more — one amazing employee or one hundred adequate ones? You've heard about the war for talent. If your business is looking to take over the world (or just your industry), how do you first build your talent pool? Do you fill your ranks with free-agent superstars, or foster a team of people whose names will never make the marquee, but are skilled enough to make your company a success? Your choice has implications for your culture, and your bottom line. This debate kicked up a tremendous response on the Harvard Business Review's website (hbr.org), but the jury is still out. What makes the world go 'round — individual brilliance or group genius?

    Speakers
    Managing Dir, Digital Strategy/Editorial Dir | Harvard Business...

    Author: The Rare Find | Penguin/Portfolio

    Social Media Strategist, Human Resources Expert, Career Blogger...

    Research Fellow, MIT Center for Digital Business Visiting Fellow...

    Chairman | OUYA Inc | Working on a new thing. OUYA backer zero...

    Snr VP Innovation & Workforce Solutions | Manpower Group...


    Type Interactive, Panel
    Hashtag #sxsw #GreatHire
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13858


5:00pm

Austin 2032: Shaping Future Cities with Mobile Data

5:00pm

Beautiful Data? No, That Data is a Sex Machine
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Yes data is beautiful–but SEXY?! That’s right. It’s powerful, self-sufficient; it can write its own ticket. Data doesn’t need you anymore...or does it?We’re all looking for ways to pull useful information from the overwhelming amount of data flooding the Internet. Two solutions have surfaced–dataviz and semantic web. Both are taking on a life of their own but they’re tackling the problem in very different ways.Data visualizations give us the means to understand the multitude of data out there. But what’s next? Ever heard of XBRL? RDF? These and other semantic web technologies are changing the way we understand data. They give data context. Without context, data is meaningless, and data can’t organize itself.Back end semantic web & front end visualizations both make data more usable but require a human catalyst. Are we entering a time that data will make itself more usable by organizing itself contextually and representing itself visually?Moderator: Greg Ebert, Rivet Software

    Speakers
    Professor | The University of Texas

    CEO | Visual.ly


    Type Interactive, Core Conversation
    Hashtag #sxsw #datadoestx
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10283


5:00pm

Big Data: Privacy Threat or Business Model?
    Sunday March 11, 2012 5:00pm - 6:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Technological innovation has dramatically increased the types andvolume of personal information created and captured. Social networks,mobile devices, thermostats, cars, even kitchen appliances collect andaggregate data from and about users. Personal data is among the mostvaluable assets for the current crop of tech startups. On the darkside, consumers have very little conception of the amount of data theyare creating and sharing and little appreciation of the potential risksand harms. On the bright side, data-based innovation can lead to newproducts, more efficiency, and lower costs. How can we protectourselves, without overreacting, in the age of data abundance? Can wetrust in the market to deliver the appropriate controls and usereducation, or do we need regulatory intervention? This session is sponsored by CNET / CBS Interactive.

    Speakers
    Independent researcher & consultant focused on privacy, security...

    Chief political correspondent | Cnet/Cbs Interactive

    Senior Policy Analyst, Speech, Privacy and Technology | ACLU...

    Assoc Dir | Electronic Privacy Information Center (EPIC) | Lillie...

    Executive Editor | CBS Interactive | Molly Wood is an executive...

    Privacy Counsel | Google Inc | Will DeVries is Privacy Counsel...


    Type Interactive, Panel
    Hashtag #sxsw #cnet
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100153


5:00pm

Can The Biggest Ideas Fit in Smallest of Ad Spaces?

    This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain.It is time to put digital advertising to the ultimate test. We selected four iconic commercials of yesteryears, and asked the legendary creatives behind them to re-imagine them for the digital age. These advertising icons defined the mediums of the past. Now they're back to help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way.The Brands: Coca-Cola, Avis, Volvo and Alka-SeltzerThe Films: No experiment is complete without its lab book. Documented by Emmy-award winning filmmaker Doug Pray, you can watch the process unfold and witness the journey of the five icons as they put the minds and the medium to the test.This session is sponsored by Google.

    Speakers
    Mktg Mgr | Google | Aman is a marketing manager who leads the...

    Director of Agency, Independents | Google Inc | Cecelia leads...

    Director of Agency, Independents | Google

    Head of Marketing, Display Ads | Google Inc


    Type Interactive, Dual
    Hashtag #sxsw #GoogleSXSW
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100585


5:00pm

Co-Founder Speed Dating

5:00pm

Connected Living Rooms, Contentious Networks

5:00pm

Content and Coding Are Not Commodities
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

    Speakers
    Interactive News Editor | The Huffington Post

    ben.balter.com | Ben Balter is a J.D./M.B.A. candidate at the...

    Galactic Organizer | Hacks/Hackers

    Managing Editor, The Wall Street Journal Digital Network/Deputy...


    Type Interactive, Panel
    Hashtag #sxsw #commodity
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10270


5:00pm

Data Mining Music

5:00pm

Dewey Community Service Honorees Meet Up, Pt 2

5:00pm

Digital Health: Borrow from Developing Countries?
    Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

    Speakers
    Founder/Managing Editor | Pulse+Signal

    Partner | Gobee Group | Jaspal’s primary focus is on human-centered...

    Dir of Special Programs, Dev Innovation Ventures | USAID


    Type Interactive, Panel
    Hashtag #sxsw #intlhealth
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11672


5:00pm

Digital Immortals: Preserving Life Beyond Death

5:00pm

Don't Just Sell Things: Change the World
    Our world is changing: the planet is warming, the population is growing, the water supply is being threatened and financial systems are suffering. Traditional ways of conducting business and developing products are evolving and the belief that earning a profit for profit's sake is becoming dangerously irresponsible. Hosted by Matthew Bishop from The Economist, the session will bring together Neil Powell, founder of The Information Blanket; Cindy Gallop, founder of If We Ran the World; Margaret Keene, executive creative director at Saatchi & Saatchi LA, the agency helping Toyota harness the power of their brand with programs like “Ideas for good” and “100 cars for good;” and Leo Premutico, co-founder of Johannes Leonardo, to explore the intersection of ethics and economics and look at why driving for social good has become has the guiding principle for the world's leading innovators.

    Speakers
    Founder & CEO | MakeLoveNotPorn

    Co-Founder | Johannes Leonardo

    Executive Creative Director | Saatchi & Saatchi LA | Forget The...

    Founder & CEO | iGiveMore Inc | Matt Bishop is Founder & CEO...

    Founder & Designer | The Information Blanket | As a designer...


    Type Interactive, Panel
    Hashtag #sxsw #DJSTChange
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12341


5:00pm

From Dorm Room to Board Room
    This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

    Speakers
    Co-Founder; Chief Creative Officer | Mental Floss LLC | Mangesh...

    Pres | Mental Floss LLC | Will Pearson, the “Titan of Trivia...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Dorm2Board
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12166


5:00pm

Funny People Can Make You Buy Dumb Things
    Find out why funny “works” with consumers from a panel of experts and professional comedy people including: Jim Beiderman, exec producer of The Onion News Network, The Whitest Kids U Know, and Michael and Michael Have Issues; Andy Currie, advertising creative director and writer of the award-winning Dos Equis “Most Interesting Man In The World” campaign; Tony Mennuto, former TV comedy writer and award-winning creative director of RadioFace - a marketing and branding company specializing in funny content; PLUS, a recognizable guest from the comedy world. Our panel will show examples, and discuss the funniest, most effective ways of reaching people across all marketing platforms including: TV, radio, digital, social, live performances, and stranger mediums. A fake ad campaign (for a ridiculous product) will be presented to the crowd to illustrate the power and possibilities of a far-reaching, humor-based ad campaign.

    Speakers
    Exec Creator Dir | Mr. Youth

    Exec Producer | JimCo

    Creative Dir | Mister Face | Tony Mennuto is the creative face...


    Type Interactive, Panel
    Hashtag #sxsw #FunnyPeep
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992498


5:00pm

Go Forth & Make Awesomeness: Core Values & Action

5:00pm

Hacking the Citizen Experience

5:00pm

How Is Internet Helping People Make Their Own Laws
    Brazil's Marco Civil da Internet is a proposed new national law regulating the rights and responsibilities of Internet users and service providers. Crafted through an open, participatory process, it sets a new standard for national laws governing privacy, freedom of expression, online liability, net neutrality and open government. It is also a real example of "wiki government" in action. After the inovative Marco Civil da Internet, that is now being debated at Brazilian Congress, a huge reform in the Brazilian Copyright Law, a Personal Data Law and even the Code of Civil Procedure are being discussed on open plataforms on the internet, which allows a whole new model of direct democracy. Come learn about what has been accomplished in Brazil and might come to a government near you.

    Speakers
    PhD | Fundação Getulio Vargas | Ronaldo Lemos, Lemos is the...

    PhD | Fundação Getulio Vargas | PhD and Master in Civil Law...


    Type Interactive, Dual
    Hashtag #sxsw #onlinelaw
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100210


5:00pm

How to Personalize Without Being Creepy II

5:00pm

I Have A Startup Meet Up

5:00pm

Innovation Case Studies: Austin and Beyond

5:00pm

Memoirs of a Data Security Street Fighter

5:00pm

NASA’s Mission Possible: Tweeting thru Space

5:00pm

Network Effect: Building a Business Around Sharing

5:00pm

New Media Strategies & Insights for Election 2012

5:00pm

Occupying Media: 24 Hour Protest People

5:00pm

On the Internet, Everyone Knows You're a Dog
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    As former Representative Anthony Weiner discovered the hard way, remaining anonymous in this hyper-social world is becoming nearlyimpossible. But what sucks for Anthony Wiener has been great for conversations on the Web – with the rise of authenticated platforms, anonymous comments and posts are giving way to real dialogs between authors and their audiences.

    For example, when comments on popular sites like TechCrunch became tied to real Facebook profiles, the experience went from a juvenile insult-fest to a civil value-add information exchange. There’s undoubtedly progress to be made, but authentication and social platforms are giving us a glimpse of what the future holds: low friction ways to connect your opinion to a piece of content, easier ways to see what your friends care about, and better ways to insert your POV.

    For better or worse, it’s becoming harder to remain anonymous online. In this panel discussion, we will discuss how technology is changing online self-expression.

    Speakers
    Founder | 4chan/Canvas | Christopher "moot" Poole is the founder...

    Community & Content | Findery | Heather Champ built her first...

    Community Evangelist/Instagram Queen | jayzombie | Jessica is...

    Advisor | Twitter

    Investor

    GM | Dogster/SAY Media | Founder, innovator, investor, advisor...


    Type Interactive, Panel
    Hashtag #sxsw #SAY
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9824


5:00pm

Personal Identity Management: Why It Matters

5:00pm

Reinventing the Graphic Novel for the iPad

5:00pm

Security and Privacy in Social Networks

5:00pm

Shit Code: When Good Code Is Betrayed

5:00pm

Skynet vs. Mad Max: Battle for the Future

5:00pm

Social Business Meet Up

5:00pm

Social, Mobile, Location-Based Games
    Developers are tapping into mobile devices’ built in features to produce feature-rich, social game experiences. Hear from gaming startups who are offering social education (Andrew Hsu, Airy Labs), alternate-reality (Gregory Trefry, Gigantic Mechanic) and competitive virtual crime gameplay experiences (Mike Ouye and Pete Hawley, Red Robot). Andrew Hsu, a Ph.D. candidate at Stanford University left the program to found Airy Labs, a startup building the next generation of global, social learning games. Creator of the Come Out & Play Festival, author and teacher on casual game design, Gregory Trefry co-founded Gigantic Mechanic to make the everyday world more fun and help people connect with others. Mike Ouye and Pete Hawley from Red Robot will offer insight on building a location-based game platform, why they launched on Android first and how their Facebook and console game backgrounds influenced the direction of Life Is Crime.

    Speakers
    CEO and Founder | Airy Labs

    Co-founder | Gigantic Mechanic | Greg Trefry has wide array of...

    President | Plugged In PR | Heather Sorensen is the Founder and...

    CEO & Co-founder | Red Robot | Mike is CEO and Co-Founder of...

    Chief Prod Officer & Co-Founder | Red Robot Labs | Hi - I'm the...


    Type Interactive, Panel
    Hashtag #sxsw #SMLGames
    Theme Gaming
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100397


5:00pm

StartupBus Grand Final

5:00pm

Successful Journalism Startups: Global Lessons
    Sunday March 11, 2012 5:00pm - 6:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    More and more journalists are either facing layoffs or zero-job market around the world. Some of them take their passion online and start their own publications. Research project "Sustainable Business Models for Journalism" has interviewed these brave journos that have actually made the move to entrepreneurship _and_ are making living out of it. 30 very different cases from around the world - from international success stories (ArsTechnica) to small hyperlocal sites serving just 10.000 strong communities (DavidsonNews). What are the key elements for sustainability and how they are building a whole new ecosystem of news? The future of journalism is not built on grants, 401k's or VC funding. It's built on single individuals that are not afraid of long hours and wearing multiple hats.

    Speakers
    Sr Research Fellow | University of Tampere/USC Annenberg | Recovering...


    Type Interactive, Solo
    Hashtag #sxsw #submojour
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100116


5:00pm

SXSW Action: Collectively Outsmarting Malaria

5:00pm

SXSW Newbies Meet Up

5:00pm

5:00pm

Taking a RISK: From Board Game to Facebook

5:00pm

Talent Wars: Sourcing the Créme from the Crowd

5:00pm

The Attention Drug Wars of 2012

5:00pm

The Infinite Resource: Growth on a Finite Planet

5:00pm

Virtual Gets Physical: The Future of Installations

5:15pm

The Art of the No-Decision Decision

5:30pm

Creating Engagement: Brains, Games & Design
    This segment gives you a psychological dashboard for creating compelling and engaging interaction experiences. Learn to manage the trigger points for critical psychological processes that determine the mental states of immersion, engagement, and flow so you can motivate your audience to keep playing, start buying, or even change the world. Your design starts in the senses and is translated by the brain into emotion, experience and behavior. With neurocognition and positive psychology, we unlock the translation process for engagement, flow, story, and pleasure. Get a checklist to create more successful and satisfying interactive media, whether it’s on a single platform, across media, or a transmedia, to improve the outcomes of your projects, from design and marketing to advocacy. Avoid unintended consequences of design. Learn to engage the brain to create engaging user experience, motivation and influence behavior.

    Speakers
    Dir | Media Psychology Research Center


    Type Interactive, Future15
    Hashtag #sxsw #flowdesign
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12672


5:45pm

Why Mobile Apps Must Die

5:45pm

Arcade Stage: Cosplay Competition

6:00pm

Geo Interfaces for Actual Humans

6:00pm

Comedy Bang Bang - LIVE Comedy Podcast

6:15pm

Safe Harbor Room

6:30pm

Big Business: The Future of Marijuana Journalism
    Gawker says William Breathes, the nation’s first medical marijuana critic, has the “best job in journalism,” which may be why he’s been featured by the New York Times, CNN and The Daily Show. Meet him at our panel about how to cover the medical marijuana industry. Breathes and Patricia Calhoun, editor of the Westword, are based in Denver, Colorado, the Wild West of “MMJ,” where there are more dispensaries than Starbucks'. We'll show you how to report on and earn revenue from the medical marijuana industry in your community in a way that's useful to all involved. We'll share advice about handling MMJ politics, culture and how the multi-million dollar industry sprang up around it. And yes, how to cover pot culture without pandering. MMJ still remains a taboo subject for the old guard of journalism, who at best cover pot with a wink and a nod. And finally, we'll talk about being a pot critic – which may not always be the best job in journalism, but it sure beats writing obits.

    Speakers
    Editor | westword

    Medical Marijauan Critic | Village Voice Media/Denver Westword...


    Type Interactive, Salon
    Hashtag #sxsw #MarJournal
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9525


6:30pm

Maintaining Sanity and Profitability in Adult

6:30pm

PostSecret + BLUEBRAIN: A Multimedia Presentation

8:00pm

The Cast of Bob’s Burgers Live

10:30pm

The Cast of Bob’s Burgers Live
 
 

8:00am

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:00am

All Day Event - IBM Future of Social Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Blogger Lounge hosted by Techset

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Monday March 12, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01440


9:00am

All Day Event - The Americans Elect Lounge

9:00am

All Day Event - The Beacon Lounge

9:00am

All Day Event - The Circus Mashimus

9:00am

All Day Event - The iTriage "Power-Up" Lounge

9:00am

Morning Event - Java Monster Mornings

9:00am

Student Startup Madness

9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:30am

Structural Defects in the Software Ecosystem
    There are deep-running problems in the way current software systems are structured. Perhaps the most visible symptom is an unacceptably high barrier to creativity (programming). To produce anything significant, redundant structures must be rebuilt from absurdly low levels of abstraction. Thus what may seem conceptually trivial often requires a tedious exercise in implementation, prone to human error. This is because our abstractions don't faithfully reflect the concepts they are meant to represent, which in turn is due to an unfortunate shortsightedness in seeing computers ultimately as machines for mutating state in a desirable way, instead of as a medium for expressing mathematical ideas. This talk will attempt to illuminate some of these largely unaddressed fundamental issues in computer science, and introduce some of the theoretical and design work being done that may point the way to solving them.

    Speakers

    Type Interactive, Future15
    Hashtag #sxsw #SDSE
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100325


9:30am

101 Social Media Tactics for Nonprofits
    Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.

    Speakers
    Internet Mktg Mgr | Blackbaud | Chad Norman is a digital marketing...

    Sr PR Mgr | Blackbaud | Melanie Mathos recently co-authored the...


    Type Interactive, Book Reading
    Hashtag #sxsw #101SMT
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12654


9:30am

2012: You Bet Your Asteroid the World Won't End
    Monday March 12, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.

    Speakers
    Scientist, Mgr of NASA’s Near Earth Object Program Office...

    Astronomer, Author, Blogger | Bad Astronomy LLC | Phil Plait...

    Social Media Specialist | NASA Jet Propulsion Laboratory | Getting...

    News & Social Media Mgr | NASA Jet Propulsion Laboratory | Veronica...


    Type Interactive, Panel
    Hashtag #sxsw #asteroid
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9535


9:30am

@BettyDraper's Guide to Social Storytelling

9:30am

Are Wired Hospitals Losing the Patient Connection?

    From high-tech to high-touch: are wired hospitals losing the patient connection? This panel of nationally recognized leaders in healthcare has applied technology solutions to enhance quality of patient care across disciplines. The impact of mobile, remote monitoring, the Internet, video education, and patient portals on the patient experience will be discussed. With so many technology tools available is face-to-face interaction with the doctor necessary? What role can patient portals play in improving communication with patients? How do we place the right amount of value on the patient-doctor relationship (high-touch) while improving care delivery and efficiency? We turn to innovators in two healthcare segments – telemedicine and end-of-life care – to find answers, and to a leading provider of online solutions for healthcare to tell us how to effectively coordinate technology tools to improve the patient experience.

    Speakers
    Founder, Nous Foundation; Internist, Massachusetts General Hospital...

    Dir | Center for Connected Health

    Founder & Dir | Center for Connected Health | Joseph (Joe) C...

    Founding Partner and CEO | MedTouch | Paul Griffiths is Founding...


    Type Interactive, Panel
    Hashtag #sxsw #futuremed
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11015


9:30am

Bootcamp for a UX Team of None

9:30am

Brand Journalism in the Real-World
    Monday March 12, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.

    Speakers
    Chief Content Officer | MarketingProfs | Ann Handley is the Chief...

    Owner | Southern Swallow Productions | Erica Swallow is the owner...

    Corporate Reporter | Eloqua | Jesse Noyes is Corporate Reporter...

    Editorial Dir | Twitter | Karen Wickre is Editorial Director...


    Type Interactive, Panel
    Hashtag #sxsw #BrandJour
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100155


9:30am

But Are You a Real Journalist? #jan25 #occupy
    The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times reporter Jennifer Preston will moderate a panel w/ Jigar Mehta of the "18 Days in Egypt" project; Tim Pool, live stream video reporter of Occupy Wall Street movement; Eric Carvin, social media editor, Associated Press and Chris Michael from Witness.org. The panelists would like this to be a conversation so please bring your thoughts and questions about how technology is blurring the lines between traditional and citizen journalism -- and what that means. We will also remember those who lost their lives in recent months trying to report what was going on.#citizensx

    Speakers
    Social Media Editor | Associated Press | Eric Carvin is the social...

    Staff Writer/Social Media Reporter | The New York Times

    Media Innovation Strategist | 18 Days In Egypt | Jigar Mehta...

    Independent Journalist | Tim Pool is a journalist whose unique...


    Type Interactive, Panel
    Hashtag #sxsw #citizensx
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100706


9:30am

Can Bloggers Put Hope Back into the 2012 Election?

9:30am

Creativity and Innovation in the UK's Tech City

9:30am

Explorations in Corporate Zoology

9:30am

Group Buying for the Latino Demographic

9:30am

How Not to Die: Using Tech in a Dictatorship

9:30am

How to Be Strategically Unlikeable Online
    For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands that don't have one are desperately chasing one - yet the problem is no longer a lack of strategy. That's so 2011. The problem now is that more and more brands are becoming strategically unlikeable. Being social isn't the same thing as being likeable. In some cases, they are actually opposite. In this panel, we will talk about the one principle that every successful person already knows, yet the one that has eluded so many brands ... why likeability is actually the golden trump card, and why brands are historically so bad at it. From examining the lessons from completely unlikeable leaders like Steve Jobs or Rupert Murdoch to sharing the theories of building likeable brands and the new culture of "likeonomics," Rohit Bhargava and Dave Kerpen, two bestselling authors will take audience members inside what it means to be unlikeable and offer real tips on how to avoid falling into that trap ... as a business and as a person.

    Speakers
    EVP Strategy | Ogilvy | Rohit Bhargava is a marketing expert...


    Type Interactive, Dual
    Hashtag #sxsw #rulikeable
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8605


9:30am

How to Work in B2B and Keep Your Creative Shirt On
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    You know who you are: Your clients are large and their marcom departments, though not as highly funded as the advertising departments, need rich media to get the job done. Both big budget ads and small B2B marketing efforts want to achieve the same things: behavior change, message recall, and positive brand effect. So why is the level of creativity in our executions so different? Why are we producing fewer strong creative ideas? If the blog world’s murmurs about a creative crisis in interactive advertising are true, then what do we call what’s going on in our own B2B interactive marketing? A creative meltdown? Because the interactive space is the prime medium for B2B marketing, it’s important to ask these questions to assess how we can challenge ourselves to raise the creative bar to execute great creative ideas that assure client satisfaction.

    Speakers
    Creative Director | Somnio Solutions Inc | Jon Stefaniak is the...

    Exec Creative Dir | Somnio Solutions Inc | As head of the creative...

    Creative Lead | Somnio Solutions Inc | Melissa Messer’s specialty...


    Type Interactive, Panel
    Hashtag #sxsw #B2Bshirt
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11200


9:30am

HTML5 for Film: Leading Edge or Bleeding Edge?

9:30am

Maps of Time: Data As Narrative
    What's the relationship between visualized data and the story we want to tell? Living in the eternal now, surrounded by our tweets, facebook posts and other copious amounts of social and highly personalized information, we forget the importance of history and historical reasoning and influence in our work. Which events were the most important in my last year or decade of tweets? How would I know? What would a map of time look like, fashioned out of the data? How would one map one's own life? In this panel, a mix of academics, news media professionals and narrative tool developers talk about how to turn data into maps of time. Together we will go on a journey to understand and visualize time, history and context, to reason about what it means to gather and express collective history.

    Speakers
    Interactive Developer | Guardian News and Media | Alex is an...

    Founder | Hacks/Hackers | Burt Herman is co-founder of Storify...

    PhD Candidate | MIT Media Lab | Drew Harry is a fourth year PhD...

    Research Scientist | Visual Communication Lab At Ibm Research...

    Knight-Mozilla Fellow | Scraperwiki | A journalist by training...


    Type Interactive, Panel
    Hashtag #sxsw #timeMap
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13159


9:30am

Rev Up Your Product Design, the “Concept Car” Way

9:30am

Social Media Comes of Age Without the Help of Porn
    Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.

    Speakers
    VP, Social Strategy | Lithium | Dave is the VP of Social Strategy...

    Founder & CEO | Social Media Explorer | Jason Falls is a social...

    Pres | Crowd Companies | Jeremiah is the Chief Catalyst and Founder...

    CEO | Salience/KDPaine & Partners | Katie Delahaye Paine is the...

    Chief Mktg Officer | NetBase


    Type Interactive, Panel
    Hashtag #sxsw #SocTechAge
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100154


9:30am

State of the Media Democracy

9:30am

Street-Level Genius: An African Maker Safari

9:30am

Sunspots: The Promise and Pitfalls of Gov 2.0
    Monday March 12, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    Open government and transparency activists asked for it: data available through open APIs and digital formats. Now that we have some of it, the dark spots on the sun are beginning to appear. The data are sometimes poor cousins to the records actually used to administer government or do its business, created as side systems or even fake records for public consumption and suffering from neglect at the hands of their overtaxed makers. Balancing privacy with widespread data releases sometimes leave the records too general for use in holding government accountable, and leave crucial data locked in technological and physical file cabinets. Records stored on paper and its electronic siblings are the forgotten members of the family. The panel, representing three viewpoints on transparency and its role in democracy, will highlight successes and failures in the recent transparency and open government movements and suggest solutions for data users and providers.

    Speakers
    Director, Reporter's Lab and Knight Professor | Duke University...

    Director | Sunlight Labs

    Fellow | Harvard University | Vivek Kundra is executive vice...


    Type Interactive, Panel
    Hashtag #sxsw #Sunspots
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11808


9:30am

SXSW Yoga

9:30am

Taming the Market in Your Pocket

9:30am

Tech Cooperatives: A Better Way to Make a Living

9:30am

The Future of HTML5 Motion Design

9:30am

The Hyperlocal Hoax: Where's the Holy Grail?

9:30am

The iPad: The Second Coming of the CD-ROM
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.

    However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.

    Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.

    This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.

    Speakers
    Pres | Smashing Ideas Inc | Brian Burke joined Smashing in 2005...

    Founder & President | Bottle Rocket Apps | Calvin Carter is the...

    VP, Digital Dev | Random House Digital | As the Vice President...

    CEO | Enlighten | Steve Glauberman founded Enlighten in 1983...


    Type Interactive, Panel
    Hashtag #sxsw #iPadCDROM
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12193


9:30am

The New Aesthetic: Seeing Like Digital Devices

9:30am

The Systematic Undoing of Copyright Trolls
    Lawyers who file mass copyright suits against defenseless persons who copied from copyrighted text for the most innocent of reasons, such as to disclose an illicit practice, or to criticize or endorse an idea, are called copyright trolls. It is purely a profit-making venture. They count on the considerable cost of a legal defense, and the statutory maximum of $150,000, to extort thousands of dollars in settlement from each of their victims. Their aggregate demands in some cases have exceeded a billion dollars.
    The most effective means of dealing with copyright trolls is to treat them like vermin. For example, because these cases are filed in volume, there is little attention to detail, and misstatements are frequent. These misstatements may occur in statutory representations under the Digital Millennium Copyright Act, or in sworn affidavits. They are perjurious, and the troll and/or his client can accurately be characterized as a perjuror to the Federal District Court. Attorney.
    This program will discuss tactics for dealing with copyright trolls, and available defenses to their attacks.

    Speakers
    Pres | Trial & Technology Law Group


    Type Interactive, Solo
    Hashtag #sxsw #UndoTrolls
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14024


9:30am

Three Innovative Approaches to Mobile Learning

    Ready to throw out the heavy textbooks and jump into the world of mobile learning? Yes, but how do you do it? Are you on the mobile learning train but feel the content and teachers aren't quite there yet? This panel will explore three different ways mobile learning is being incorporated today in the elementary school environment. Katherine Burdick from Learning A-Z argues that it is better to take the safe approach and blend traditional book learning, online, and mobile apps. Tom Wolf from eSpark Learning takes a bit bolder step and states that all after school programs should adopt mobile technology only. Finally, Matt Federoff from Vail School District has had teachers throw the textbook out the window as Vail has gone totally wireless making everyone operate off of laptops and iPads to the point that even the school buses are wireless. Angela Maeirs, author of Classroom Habitudes, serves as referee.

    Speakers
    Three Innovative Approaches to Mobile Learning | Angela Maiers...

    VP of Dev | Learning A-Z | Katherine Burdick has worked in the...

    Chief Information Officer | Vail School District | Matt Federoff...

    Dev Lead | Espark Learning | Tom has spent a lifetime working...


    Type Interactive, Panel
    Hashtag #sxsw #mobilearn
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9768


9:30am

Voting’s Viral: Voters, Election Officials & Social

9:30am

What’s Good for the World Is Good for the Agency
    Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is obvious.Yet, the priorities of agencies often make it difficult to dedicate and allocate the required resources and commitment. Certainly many agencies try to take a few pro bono projects every year, but even these projects don’t typically generate the attention, commitment, and enthusiasm from senior leaders of an agency. But they should.In this session, we will present several case studies where agencies made a strong commitment to let people work on a project that they were both passionate about and provided social value. The results of these efforts are both wide and deep – more engaged and happy employees, work that allows an agency to showcase new and different talents, and fundamentally making something that makes the world a better place.

    Speakers
    CEO | PereiraO'Dell | Tennessee-born Andrew O’Dell, 40, is...

    Chief Innovation Officer | Agent Innovateur Inc | Angele is founder...

    CEO | Reactive | CEO of Reactive New York with over 14 years...

    CEO/Founder | Zemoga | DJ Edgerton is the Founder and CEO of...

    Pres | Enlighten | Tom Beck is President of Enlighten, one of...


    Type Interactive, Panel
    Hashtag #sxsw #socialgood
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12345


9:30am

World Domination: New Media for Global Events

9:30am

Your iPhone Is Political: Mobile Democracy

9:30am

SXSW PhotoCamp
    Monday March 12, 2012 9:30am - 3:30pm @ Palm Door (Palm Door) (401 Sabine St, Austin, TX 78701)
    If photography is your vocation, your avocation, or simply an iPhone obsession, you won't want to miss SXSW's first-ever, day-long PhotoCamp. To give you the opportunity to meet other photo-minded folks, discuss the topics most important to you, and identify potential creative collaborators, each 60-minute PhotoCamp session will include facilitated group discussions, followed by 30 minutes of free time to connect with potential collaborators one-on-one. 9:30-10:30: What kind of collaborator am I? Improve creatively by defining your strengths and weaknesses. 11:00-12:00: Are we collaborating yet? An open discussion of collaboration models. 12:30-1:30: Everyone knows everything. Learn from others' collaboration lessons and revisit your own. 2:00-3:00: Open networking.

    Speakers
    Photographer

    Owner | Mikijohnson.com | As editor of the liveBooks RESOLVE...


    Type Interactive, Camp
    Hashtag #sxsw #photocamp
    Theme Mentors, Meet Ups and Camps
    Level Intermediate
    Tags 21+
    Website http://schedule.sxsw.com/2012/events/event_IAP100649


9:30am

All Day Event - Startup America at SXSW

9:45am

Light and the Unexplored Communications Frontier
    Free-space optical communications stand to fundamentally change how humans use wireless networks. Whereas fiber-optic communications enabled the formation of the global network, free-space optical communication will facilitate the explosive growth of local, infrastructure-free networks. Leveraging LED bulbs, displays, phone screens, and other ubiquitous light sources, we can create scalable, local networks. These networks will not be used simply to gain Internet access, but rather, will be used to facilitate communication between humans and devices in an interactive way that cannot be achieved with RF. Light (and thus data) can easily be covered, focused, diffused, and directed - allowing the user a unique level of control regarding where and how data is sent. The shift from RF to optics is not an evolution, but rather a revolution in the way we think about wireless networking and device interaction.

    Speakers
    Researcher | MIT Media Lab | Travis is currently a student at...


    Type Interactive, Future15
    Hashtag #sxsw #light
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100335


10:00am

Do Gamers Dream of HTML5 Sheep?
    The recent wave of social and mobile games has been a boon for the game industry by making games more accessible to new players. However, this has only intensified fragmentation, making it difficult for developers to deploy on many platforms. This then prevents players from enjoying their favorite games on any device, whether at home or on the road. Emerging technologies like HTML5 and WebGL provide the ideal solution to solve these problems with true cloud gaming in the browser. This talk will discuss the present and future advantages of HTML5 game development, why HTML5 is on course to become the prevalent medium for cross-platform game development, and the roadblocks that still remain before we reach this ultimate future over the next few years. The talk will also look at the emerging tools and engines that will put HTML5 games on par with other platforms. I will conclude by talking about the kinds of games to expect as well as multiplayer’s role in all of this.

    Speakers
    CEO & Founder | GoldFire Studios Inc | James Simpson is 23 years...


    Type Interactive, Future15
    Hashtag #sxsw #html5games
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100337


10:00am

Get Bold: Using Social Media

10:00am

Half Day Event - Samsung Mobile Presents: #FEED powered by Twitter

10:05am

10:35am

Sandy Carter Book Signing

10:45am

11:00am

Disrupting the Entrepreneurial Process
    Since when did university become places to churn out mindless working drones for BFC’s (Big F**kin’ companies)? The verticals that have been built in universities that are based on profession have completely deviated from the humanities, which teach skills transferable to any job. Unfortunately, students, like me, have been put through a system that encourages herd behavior instead of a culture of innovation and leadership. We have been so closed from each other that we rarely get to work with people of different skillsets until we hit the “real” world. I believe projects should be cross-disciplinary. Perhaps, a business major teams up with a computer science major and an advertising major to create the next best IPhone app that you’ll be Tweeting about tomorrow. Maybe a fashion designer joins an architect to build an art museum with inspiration from the history of fashion. There’s no end to the combination of creativity that can occur when diverse minds come to bear. It’s the system itself that has given students a hard time finding the expertise they need for competent cofounders. Schools like Babson have turned initiatives into full blown colleges where every student has their own venture; a trial by fire. Now finding mentors is even harder. The city is the “real” world and has an ecosystem of its own, but it doesn’t have to be that way. There are millions of interactions made possible by an open accessible campus and city that allows students to get out of its “bubble”. Imagine a platform that could bridge the gap from capitalism 1.0 into capitalism 2.0, where resources are distributed and democratic. I dream of a world that doesn’t stand for stop-gap solutions, but gets to the heart of the problem and proposes many solutions, and allowing anyone to learn how to create wealth. No longer a world where you are born at the top, but where anyone can share their idea, find a team, execute, and prosper. There will be less for-profit focus and more for-benefit focus. So far there are many scattered solutions springing up: Startup America Partnership, Angel List, Y Combinator, but what will horizontally integrate them all to make one hub for easy collaboration and action?

    Speakers
    CEO | uThinkTank | Future15 Speaker: Disrupting the Entrepreneurial...


    Type Interactive, Future15
    Hashtag #sxsw #Disrupt
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100330


11:00am

Phil Plait Book Signing

11:00am

Scott Jenson Book Signing

11:00am

Secrets to User-Centric Social Experience

11:00am

How to Remember Anything: A Teach Yourself Guide

11:00am

A Game of Thrones Meet Up

11:00am

All Day Event - Turner Revive Lounge

11:00am

Anything You Can Do, I Can Do Backwards in Heels

11:00am

Artists in Labs: Participatory Design at Eyebeam
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.

    Speakers
    Fellow | Eyebeam Art & Technology Center | Fran Ilich is a writer...

    Fellow | Eyebeam Art & Technology Center | Jon Cohrs is a recording...

    Fellow | Eyebeam Art & Technology Center | Kaho Abe is currently...

    Fellow | Eyebeam Art & Technology Center | Nova Jiang’s current...

    Resident | Eyebeam


    Type Interactive, Panel
    Hashtag #sxsw #Eyebeam
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9816


11:00am

Boost Your Mobile Workflow with Adobe

11:00am

Branded Documentary: Cause Marketing's Best Media?
    Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.

    Speakers
    Co Founder & Creative Dir | Flow Nonfiction | Texas Monthly recently...

    Chief Marketing Officer | Bazaarvoice | As CMO of Bazaarvoice...

    Brand Mgr | Procter & Gamble | Sarah Montante is a brand lover...

    Pres & CCO | DeVries Public Relations | I'm a PR executive by...


    Type Interactive, Panel
    Hashtag #sxsw #BrandedDoc
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12607


11:00am

Building Digital Products with Passionate Users

11:00am

Community Manager Meet Up

11:00am

Credit vs. Collaboration: The Organization Divide

11:00am

Credits Coins Cash: Social Currency & Finance 2.0
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    While Second Life and other online worlds have propagated virtual economies with their own "millionaires", 2011 saw virtual currencies break into the marketing mainstream. Facebook Credits were launched with the backing of brands including Walmart and Zynga; Google Wallet was announced and BitCoin rose, then fell, then rose then – who knows? As we enter 2012 the question ‘what is currency?’ has never been more relevant for so many people. And more applicable to marketers, how does our understanding of the 4 P's (product, price, promotion, place) change in a world of virtual currencies? This is both a philosophical and highly practical question: if you buy something with Microsoft points – have you really bought it? How much did you pay? What if you are hacked or get kicked off the platform – it is still yours?This panel will examine the state of virtual currency, where it is heading, and consider how marketers should be evolving their strategies to account for virtual currencies.

    Speakers
    VC | Greycroft Partners | Ellie is a VC with Greycroft Partners...

    Mgr of Prod Mktg | Facebook

    Sr. Director, PlaySpan BD | Visa Inc | Jeremy helps companies...

    Founder and CEO | Milyoni | John Corpus leads the management...

    Dir, Social Strategy | Tribal DDB

    Professor | Concordia University | Mia Consalvo is Canada Research...

    Pres, Tribal DDB U.S | Tribal DDB Worldwide

    CEO | Tribal DDB Worldwide | Paul Gunning is Chief Executive...

    Founder | Virtual Policy Network | Ren Reynolds is the founder...

    Sr Dir, Global Mktg | Playfish | Robert brings a career-long...

    Exec Dir, UX | DDB California | Over the past 15+ years Vincent...


    Type Interactive, Panel
    Hashtag #sxsw #CCCSocial
    Theme New Business
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13077


11:00am

Dealing with the Media Data Explosion

11:00am

Designing Games for Documentary

11:00am

Events Are Now Platforms: Seven Tools for Success
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Our goal with this session is to make events better for all of us. Events no longer exist in a vacuum. The new ideas and relationships we all seek from events are now available to us across a continuum of ongoing social tools, so audiences give as much attention to their devices as they do to a speaker, or to the person sitting next to them. How can we as event participants, producers, and sponsors best adapt to this new reality? How can these digital tools serve to humanize and improve our experiences, and make us more present, as opposed to being just another source of distraction and overwhelm? Join with leaders in the field as we explore best practices for using the wide array of tools that are emerging in the event space. Please visit www.buildingalliances.com/blog for a list of our invited guests representing key products and services in the space and links to the tools we encourage you to check out and use in advance of our discussion (including here at SXSW!)—Brian Duggan

    Speakers
    Founder | Building Alliances LLC | I help organizations build...

    Founder | LeWeb | Loïc Le Meur is a serial entrepreneur based...


    Type Interactive, Core Conversation
    Hashtag #sxsw #events
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10496


11:00am

Free Coffee, Bad Apples & the Future of Currency

11:00am

Hack [ANYTHING] with Microsoft Kinect
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    If you're reading about this panel, you're likely familiar with - or at least interested in - the Microsoft Kinect. The Kinect's RGB camera and "depth" cameras simplify computer vision problems that were previously very difficult -- like interpreting skeletal motion. How else can gesture and speech technology change the way people interact with each other, find information, or perhaps locate the best nearby sandwich? The answer: Kinect meets the Internet. Join representatives from Microsoft and Yelp for a discussion about designing user interfaces for Kinect; some of the challenges of the technology; and how to build experiences optimized for hands-free interaction. Additionally, see demos of hacks, and learn how you can incorporate Kinect into your everyday -- both professionally or personally!

    Speakers
    Principal UX Mgr | Microsoft

    N/A | Microsoft | Dan Fernandez is a Director in the Developer...

    Engineer | Yelp | John Boiles graduated from UT Austin with a...

    Prod Mgr | Yelp


    Type Interactive, Panel
    Hashtag #sxsw #KinectHack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10528


11:00am

Has Twitter Made the Sports Reporter Obsolete?
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.

    Speakers
    College Football Reporter | CBS Sports | Bruce Feldman is a New...

    Writer | The Atlantic Wire | Dashiell is a freelance writer and...

    Reporter | ESPN

    Media Reporter | Sports Illustrated | Richard Deitsch is a writer...


    Type Interactive, Panel
    Hashtag #sxsw #SportTweet
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10343


11:00am

How Mexico’s Drug Traffickers Harness Social Media
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)

    Mexico’s Drug Trafficking Organizations (DTOs) use various types of social media to influence and manipulate public opinion. At the most basic level, DTOs regularly post videos to Youtube of interrogations, beheadings and dismemberments of rival gang members, to intimidate other groups and the public. Myspace is another soft influence tool; profiles abound that glorify the narco-life, including photos of fast cars, blinged-out weapons, and scantily-clad women. Narco-ballads, increasingly banned on Mexican airwaves, are also available on Myspace. Blog del Narco and parrot sites provide direct interaction between DTOs and the public. These sites anonymously post images of DTO communications hung on freeway overpasses or pinned to victims’ bodies, delivering threats to rival gangs, politicians, and police, and seeking the public’s favor. Citizens once used Twitter to warn of violence along routes to work and school. Now, DTOs pose as concerned citizens and to encourage the online citizen watch to help them locate rival gangs and law enforcement. DTOs use smart-phone applications to communicate, and to navigate the border region without law enforcement detection.

    Speakers
    Analyst/Trainer | Plessas Experts Network Inc | Shauna Dillavou...


    Type Interactive, Solo
    Hashtag #sxsw #dtos&sm
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13110


11:00am

How Social Media Imperils Political Parties
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Most things in our lives are now custom fit. If we want coffee, we can order it 50 ways. If we want to watch a movie, we can choose between Netflix, iTunes, On Demand, etc. If we need a restaurant review, we have OpenTable, Yelp, etc. However, for one of the most important aspects of our life, politics, we still have only two "meat or fish" options. We are also at a point where people are more disaffected than ever by political parties. A Pew post-election poll in 2010 found for the first time in modern American history, Independents outnumbered Democrats and Republicans in terms of party affiliation. This need for tailoring our lives has now met our distaste for political institutions. While political parties will always be a piece of American politics, their relevance is being severely diminished by the growth of social media. The biggest political movements in the last year (Wisconsin, the Arab Spring, the Tea Party movement) all came together OUTSIDE of political institutions, not from within (and largely due to social media). This panel will discuss this trend.

    Speakers
    Founder & Pres | Joe Trippi & Associates | Joe Trippi is one...

    CEO | POPVOX | Entrepreneur, lawyer, former Congressional Staffer...

    Global Vice Chairman | Hill and Knowlton Strategies LLC DBA Hill+Knowlton...

    New York Times Magazine Political Writer | The New York Time...

    CEO | Ruck.us


    Type Interactive, Panel
    Hashtag #sxsw #ruckus
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8744


11:00am

How to Harvest Consumer Intent from the Social Web

11:00am

In-App Mobile Ad Implementation Challenges

11:00am

Invention & Inspiration: Building a Better World
    Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking medical technologies that benefit lives around the world; from drug pumps to revolutionary wheelchairs, to the “Luke” robotic arm and pioneering inventions in energy and water. In this session, Dean will provide an inside view into the innovations that have driven his success. You'll also learn about FIRST – Dean’s global program designed to experientially engage and inspire the next generation of young technology innovators. Finally, Dean will discuss the responsibilities and opportunities that exist for innovators in all fields (developers, designers, engineers, technologists, inventors and business leaders) to use their gifts to benefit mankind. Sponsored by IEEE.

    Speakers
    CEO | FIRST/DEKA Research & Development Corporation | Dean Kamen...


    Type Interactive, Solo
    Hashtag #sxsw #dkamen
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100629


11:00am

iVision Africa: New Media's Role in Reframing Africa
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This Core Conversation will discuss how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. This conversation will also examine new media’s social and economic impact as it relates to Africa.

    Speakers
    Founder & CEO | African Digital Art Network | Jepchumba is an...

    Founder / Creative Director | Society HAE | Ngozi Odita is founder...


    Type Interactive, Core Conversation
    Hashtag #sxsw #AFRIKA21
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8570


11:00am

Job Hopping: Turn a High Number to Your Advantage

11:00am

Language of Mutilation: Grammar for Ads & Life
    Monday March 12, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Grammar is like K-Y Jelly — when used correctly, everyone benefits. But copywriters and art directors find equal pleasure wreaking grammatical havoc, the results of which Strunk and White deemed “the mutilation of language” back in 1918. They’d likely cringe at Honda Civic’s tagline “To Each Their Own.” (Do you know why?) And sometimes there are good reasons to disregard the evolving commandments of English language construction, like how pronouns must agree with their antecedents, especially when following the “rules” will turn off your reader. But even in 2012, some things should be right every time. Who the hell are Strunk and White? And what are these things we should get right? Come find out. We’ll talk about where these “rules” came from, the assumptions made about those who appear not to follow them and a few grammar basics. Punctuation isn’t so boring if you think about quotation marks as little hugs, ravishing commas and periods. It’s almost hot, in a syntactic kind of way.

    Speakers
    Editor | McKinney | I’ve worked as an editor since 2004, now...


    Type Interactive, Solo
    Hashtag #sxsw #grammar
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12181


11:00am

LiberationTech: How Geeks Overthrow Governments

11:00am

Mentor Session: Alex Jacobson

11:00am

Mentor Session: Cathy Brooks

11:00am

Mentor Session: Michael Staton

11:00am

Mentor Session: Perry Fair

11:00am

Mentor Session: William Barko

11:00am

Net Smart: How to Thrive Online

11:00am

Next Stage: Social Music Marketing: Bands, Brands & Fans

11:00am

Online Personality Disorder: Resumes & Profiles
    Monday March 12, 2012 11:00am - 12:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    An editor, researcher, and program manager walk into a bar. They are looking to help talented people who have personality and technical chops. As they down a Shiner, they look for a coherent story that tells who you are, what you’ve done, and where you can go. In this session we'll share our tips then jump into live reviews of resumes and a variety of online profiles. Beyond the action verbs and a Google search, these three will help you synchronize what you show on paper and online. They'll show how your online presence (LinkedIn, Facebook, Twitter, About.me) can help an employer picture you in their organization. How can you show yourself to be unique? How do your other digital selves support your claims? Hear how these three, with years of hiring experience, approach evaluating job candidates. Bring us your resumes, your profiles and your questions.

    Speakers
    VP Consumer Insights | AOL | Carla is an urban mermaid extraordinaire...

    Dir of Production | Annual Reviews | Professionally, I'm an STM...

    CEO | Music Intelligence Solutions | I'm a nerd-turned-CEO. I've...

    Sr Program Mgr | Microsoft | I've managed through the good, the...


    Type Interactive, Panel
    Hashtag #sxsw #opdrp
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9226


11:00am

Open Data FAIL: How Government Fakes Transparency
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
    This talk will expose the slight of hand tricks used by government agencies to make them appear more transparent than they are. "Transparency" is a common buzz word that suggests that government operates in a manner that is clear, visible, and understandable. Open Data Centers are supposed to increase accountability and transparency in government computer-based operations. However, can you use the data they provide to spot waste or corruption in government? Vote counting used to be a process that people could watch, but now you only see a false replica of the open counting process. Meanwhile the votes are actually counted where they can not be observed. The public needs to be able to differentiate between transparency and transparency theater, just as it needs to learn to differentiate between security and security theatre. Several examples of how government agencies produce this theatre will demonstrate how what is supposed to be transparent is intentionally hidden.

    Speakers
    Mr | blackboxvoting.org | Jeremiah Akin is a voting rights advocate...

    blackboxvoting.org | blackboxvoting.org


    Type Interactive, Dual
    Hashtag #sxsw #openfail
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10023


11:00am

Own the Media. Or the Media Will Own You

11:00am

Play Time?: Kids and Game-Based Learning

11:00am

Principles and Practices for Privacy by Design

11:00am

Recognize This! Ethics of Mobile Face Tagging

11:00am

Sexy Data Solutions for Public Transit Systems
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon D) (1900 University Ave, Austin, TX 78705)
    Gas prices are up, suburban areas are adopting near-transit, mixed-use philosophies of development, and everyone wants to get to work on time. It's no surprise that use of public transportation is rising. With the ubiquity of the internet and smartphones, up-to-date information shouldn't be hard to find. And yet, some major cities and transit systems aren't using digital tools to update riders. Others have developed hyper-current feeds and channels to make sure citizens are in the know. In short, the amount of transit-related information that needs to be disseminated is tremendous. This panel will discuss: 1) How riders have created their own sources and channels for breaking news and providing current information. 2) The newest platforms chosen by official transit agencies for getting information out, and why some work better than others. 3) How crowd-sourced information can help create "smart cities"? 4) Ways the public can apply similar tactics to other areas in their cities.

    Speakers
    Comm Specialist | Champaign-Urbana Mass Transit District | Amy...

    Founder & Lead Developer | OneBusAway | Brian Ferris is a software...

    Co-founder | Muni Diaries | Eugenia Chien is the co-founder of...

    Mktg Mgr | formspring.me | Laura Oppenheimer is a marketing manager...

    Founder | Caltrain Tweets | Ravi Pina is a network engineer at...


    Type Interactive, Panel
    Hashtag #sxsw #PubTrans
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9470


11:00am

Shut Up & Draw: A Non-Artist Way to Think Visually

11:00am

Smart Home Meet Up

11:00am

Social Media in the Underground World of B2B
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    We’ve seen multiple examples at SXSW in years past of consumer brands successfully leveraging social media and aligning to business objectives to generate ROI, many of which have millions of consumers interacting with their products on a daily basis. While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders. They’ll focus on how to make the case within a B2B organization and to the C-suite to invest in social media, as well as how they measure impact within their respective companies.

    Speakers
    VP, Brand & Social Mktg | Xerox Corporation | Duane Schulz is...

    Sr Mgr, Digital & Social Strategy | IBM | Ethan McCarty is part...

    Sr. Director, Social & Digital Mktg | Cisco Systems Inc | I lead...

    Dir | Text100 | Melissa Chanslor is an account director and digital...

    Social Media Strategist | NVIDIA | Shanee is a geek who talks...

    Program Mgr, Social Business Enablement | IBM


    Type Interactive, Panel
    Hashtag #sxsw #SMB2B
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8760


11:00am

SOPA / PIPA / ACTA Meet Up
    Monday March 12, 2012 11:00am - 12:00pm @ Hyatt Regency Austin (Big Bend) (208 Barton Springs Rd, Austin, TX 78704)

    In Washington, there is no such thing as a sure thing. Still at one point, passing the Stop Online Piracy Act (SOPA) and PROTECT-IP (PIPA) seemed like a cakewalk. Both bills were aimed at curbing access to so-called “rogue” websites. But critics cried foul, pointing out how SOPA and PIPA would undermine internet security, compromise free expression and chill innovation. A massive internet blackout as well as millions of emails and phone calls to legislators stopped the proposals dead in their tracks. Meanwhile, the US government continued to push for adoption of the multi-national Anti-Counterfeiting Trade Agreement (ACTA), which sparked massive protests across several European nations. What are the takeaways? Can the sides come together to protect intellectual property without endangering what’s great about the internet? How we answer these questions today will impact generations to come. Join us at this Meet Up for a conversation about where we might go from here.

    Speakers
    Deputy Dir | Future of Music Coalition | Casey Rae-Hunter is...


    Type Interactive, Meet Up
    Hashtag #sxsw #SOPA
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100705


11:00am

Spacebits: Awesomeness, Balloons, Space and DIY

11:00am

SXSW Interactive Accelerator

11:00am

SXSW Interactive Accelerator

11:00am

SXSW Interactive Accelerator

11:00am

Technology and Fashion
    Monday March 12, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)

    The Technology and Fashion session shows the language of art and design expressed through the intertwining of technology and fashion. Using recent and new technologies, amazing things are happening to clothes: face masks that are a perfect fit using 3D scanning, 3D printed shoes, clothes that display carefully designed lighting as art and 'print' words from Twitter and other sources interactively on the fabric. This session highlights just a few of the amazing things that can be done when technology is combined with creativity.Join Ping Fu, Alison Lewis, Janet Hansen and Sheridan Martin as they show the processes and thoughts that go into producing wearable works of technology.

    Speakers
    CEO | Switch Embassy | Alison Lewis is a fashion technology designer...

    Chief Fashion Engineer | Enlighted Designs Inc | Janet Hansen...

    VP | Jon Peddie Research | Kathleen Maher is a researcher and...

    Founder & CEO | Geomagic Inc | Ping Fu, CEO, Geomagic Honored...

    Sr UX Designer | Microsoft | Sheridan Martin works for Xbox incubation...


    Type Interactive, Panel
    Hashtag #sxsw #geo
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100180


11:00am

The Frontline Report of Japanese Interactive Arts

11:00am

The Future of Digital Health
    Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

    Speakers
    Co-Founder & CEO | Rock Health | Halle is the Founder & CEO of...

    Dir, Medical Expert Network | HealthTap

    Director, Medical Expert Network | HealthTap | Dr. Pollard is...

    CEO & Co-founder | Curious | Co-founder of 23andMe and Curious...

    Co-founder & CEO | Cake Health | Rebecca is the founder of Cake...

    Sr Advisor to the US CTO at the White House | The White House...

    Founder | Massive Health

    founder, 1+1 Labs | Wired | Thomas Goetz is a writer and entrepreneur...


    Type Interactive, Panel
    Hashtag #sxsw #DigiHealth
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10591


11:00am

The Future of The New York Times

11:00am

The Human Cost of Failed Government Technology
    Monday March 12, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon C) (1900 University Ave, Austin, TX 78705)
    In 2005, the State of Texas signed a contract worth close to $900 million dollars with an alliance of private firms to manage the eligibility process for applying for Food Stamps, TANF, Medicaid and Children’s Health Insurance programs. The project was a failure - so much so that Texas cancelled the contract just over a year later. Applications were lost. People went hungry. Kids lost health insurance. Technology projects failed.In 2009, Indiana cancelled a $1.3 billion dollar social service privatization contract - citing poor service delivery.Big changes were necessary to modernize the delivery of these important services in Texas and Indiana, no doubt. In the end, some really good things were done by both States and the private firms they hired. But there was a lot of pain in between that could have been avoided. People unnecessarily suffered. Three people in the know will discuss what went down so that we can all learn from the mistakes and help prevent them in the future.

    Speakers
    Sr Policy Analyst | Center for Public Policy Priorities

    National Correspondent | Reuters, print | Corrie MacLaggan is...

    Founder | Aunt Bertha Inc | Erine has been working on business...


    Type Interactive, Panel
    Hashtag #sxsw #govfail
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11990


11:00am

The Secrets of Scaling Two-Sided Markets

11:00am

Time Bandits: The Next Revolution in Social
    Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening right now in our lives and the lives of those around us. With the past and present of our lives established online, the next frontier is future-tense social networking. Learn from both established players as well as new startups exploring ways for users to share plans and facilitate real-world connections. Will these new location services enable intent-based marketing? Can they disrupt the advertising and marketing industries in tangible, long-lasting ways? We have brought together the brightest minds in mobile social networking to debate how future-tense social networking will revolutionize the way we live, shop, and play.

    Speakers
    Head of Location Based Mktg | WCG | Aaron is the head of location...

    Co-Founder | Whim | Ben is a software engineer and entrepreneur...

    Founder & CEO | Ditto | I am founder and CEO of Ditto, a mobile...

    CEO & Founder | RedRover | Kathryn Tucker is Founder and CEO...

    CEO & Designer | Forecast | René Pinnell is CEO and Co-Founder...


    Type Interactive, Panel
    Hashtag #sxsw #future
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11643


11:00am

Your Arts Organization = A Startup Business

11:00am

“But Is It Art?”: The Aesthetics of Social Culture
    Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)

    Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture, putting the power of creation in more hands than ever before, and this change in itself would be the new culture. Now that that future has arrived, have the inherent limitations and transitory nature of YouTube videos and Facebook postings made the new aesthetic canvas so small that no great work could emerge – like a (Rebecca) Black hole collapsing in on itself? While McLuhan insisted that the value of the content itself wasn’t as important as the channel that served it, in a quick-hit landscape where the memes of “Charlie Bit My Finger” and “Friday” are major touchstones, it’s fair to ask whether the changes in media have raised mediocrity and banality to an art form. So is the new social culture a vital democracy or decomposing exquisite corpse?

    The Austin Chronicle recommends this event in "Tumblr Today, the Tate Tomorrow: Does the rise of social media mean more art or just more noise?" Read the full feature here.



    Speakers
    Dana Vachon's writing has appeared in Vanity Fair, Slate, Salon...

    Professor | Harvard University | Before moving to Harvard in...

    Creative Dir | Razorfish | Tim Sheridan is a writer, creative...


    Type Interactive, Panel
    Hashtag #sxsw #isitart?
    Theme Social Networks
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9582


11:00am

All Day Event - SXSW Trade Show

11:00am

SXSW CraftCamp Day 2

11:15am

5 Reasons You Should Stop Investing in Facebook

11:15am

11:15am

The Future of Innovation and Young Entrepreneurs

11:30am

Jason Falls Book Signing

11:30am

Sharing Privately in the Context of Health

11:30am

Startup Balance: Being Awesome Outside the Office

11:30am

HOW: Why HOW We Do Anything Means Everything
    In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.

    Speakers
    CEO | LRN | DOV SEIDMAN’s professional career has focused on...


    Type Interactive, Book Reading
    Hashtag #sxsw #HowWeDo
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11422


11:35am

11:45am

Startup Finances For Dummies

11:45am

The Open-Source Cult(ure) of Hatsune Miku
    When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of online social platforms?Vocaloid is a music production software from Japan that synthesizes voices for songs. In 2007, Crypton Future Media released Hatsune Miku, a young, female version of Vocaloid. Thousands of musicians use the software and character to make innovative songs and videos, which are circulated on Nico Nico Douga & YouTube for free, and many receive millions of hits within weeks. Vocaloid has helped amateur musicians land professional contracts, produced live concerts with holographic singers, and made Miku into a global virtual idol.This talk looks at one case study of a peer-produced media franchise that exploded into a global phenomenon using social media and free distribution, and the issues and successes of networked creative production.

    Speakers
    PhD Researcher | USC Annenberg | Alex Leavitt is a Ph.D. researcher...


    Type Interactive, Future15
    Hashtag #sxsw #MikuCult
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11577


12:00pm

Integrate the Best of the East into Social Gaming

12:00pm

Agency Meet Up: Career Seekers in Ad, PR, Social and Digital

12:00pm

All Day Event - GE Garage

12:00pm

Next Stage: Cinematic Storytelling and Journalism

12:05pm

Dov Seidman Book Signing

12:15pm

Dan Roam Book Signing

12:15pm

Sunni Brown Book Signing

12:30pm

CrowdTV: Crowd-Sourcing Documentaries

12:30pm

From Collegiate Soccer to Professional Business

12:30pm

Kill the Company

12:30pm

12:30pm

3-2-1 Publish: Prepping the News Room for D-Day
    Monday March 12, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.

    Speakers
    Sr Mgr, WatchESPN | ESPN | I manage SEO/search and social media...

    Publisher & CEO | Philadelphia Media Network

    Senior Product Manager, Social Media and Search | Boston Globe/Boston.com...

    VP & Managing Editor | CNN

    Exec Editor | UberMedia | Sheigh Crabtree is Executive Editor...

    Chief Reveune Officer | Perfect Market | As Chief Revenue Officer...


    Type Interactive, Panel
    Hashtag #sxsw #321Publish
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10180


12:30pm

Alternative Channels of Digital Distribution

12:30pm

An Unusual Arsenal: Tech Tools to Topple a Tyrant

12:30pm

Avoiding Bullshit Personas: A Case Study
    Bad personas can make your skin crawl. The ones that offer no real insight into an audience and play make-believe with random facts are not useful in any context. Good personas theoretically inspire and guide innovation, but like any good story, it's difficult to create relatable characters. This session outlines a project where we developed five nameless personas for lynda.com.Our method uses no names, psychology, or broad habits. The philosopher Harry Frankfurt explained, "it is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction." We removed the things that didn't matter even if they were true from our personas. We communicated the major distinctions across the personas so lynda.com could immediately understand the lifetime value of their site to customers. In this session, we go over how we identified and eliminated the B.S. that creeps into personas, and how we made a video instead of the traditional paper approach.

    Speakers
    Sr UX Researcher | lynda.com | Jill Christ is a Senior UX Researcher...

    UX Researcher & Designer | Bolt/Peters | Stephanie is an expert...


    Type Interactive, Dual
    Hashtag #sxsw #BSpersonas
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12363


12:30pm

Being Considered Obsolete Is Awesome

12:30pm

Bridging the Digital and the Divine
    Monday March 12, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)

    Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

    Speakers
    Online Comm Mgr | Interfaith Youth Core | Adrienne Baker, online...

    Managing Editor | Beliefnet

    VP of Comm | Interfaith Youth Core | Dan Pawlus currently serves...

    Head of New Media & Distribution | Odyssey Networks | Mathew...

    Executive Editor | Patheos | Patton Dodd is executive editor...

    Sr Creative Dir | Digitaria Interactive | Paul Drohan specializes...


    Type Interactive, Panel
    Hashtag #sxsw #D2D
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8710


12:30pm

Building the Next Generation of Innovators

12:30pm

Character Building As an Attention Magnet

12:30pm

Cloud Entrepreneurs Meet Up

12:30pm

Co-Opting Black Market Innovation

12:30pm

Create More Value Than You Capture
    One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the Internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
    Andrew McAfee, author of "Race Against the Machine," will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.

    Speakers
    Principal Research Scientist | MIT | Andrew McAfee, a principal...

    Founder, CEO | O'Reilly Media


    Type Interactive, Dual
    Hashtag #sxsw #values
    Theme Featured Sessions
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100142


12:30pm

Crowdsourced Creative: Friend to Advertising?

12:30pm

Crowdsourcing: Next Gen Consumers in the Driver's Seat
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

    Speakers

    SVP | MTV Scratch At Viacom

    Dir of GM Advance Design California | General Motors

    Nick Pudar, Vice President of OnStar Strategy and Business Development...

    Global Infotainment PM | General Motors


    Type Interactive, Panel
    Hashtag #sxsw #SXchevy
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100676


12:30pm

Data Breaches: Taking the Bull by the Horns
    Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be prepared. Breaches are not the only thing to worry about–most security incidents are not cyber-attacks, but process or other non-hacker issues, like employee activities outside the firm. And it’s not just an IT problem. The manner in how breaches occur, how companies respond and ensuing media coverage can destroy a brand, impacting the whole business. Today, leaders must know about technologies that enable companies to quickly respond and protect customers, plus communication techniques to ensure their brand weathers the storm. In this panel, you’ll hear from experts regarding crisis communications, legal issues and consumer concerns in the event of a breach. Learn how to be ready with a smart plan that includes proactive protection, company preparedness, customer communications and media outreach.

    Speakers
    Pres | CSID | Joe Ross is president and co-founder of CSID, with...

    Partner | DeVore & DeMarco | Joseph V. DeMarco is a partner at...

    VP Data Breach | Experian Consumer Direct | Currently leading...

    Assoc | Hunton & Williams | Monika Jedrzejowska is an associate...

    Sr Lecturer & Advisory Council Member | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #Breach
    Theme Branding and Marketing
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12514


12:30pm

Data Vis Is Dead, Long Live Data Vis!

12:30pm

Designing Creative Online Communities for Kids

12:30pm

Detached Messages: Immersive and Spatial Systems
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    Speakers
    Urban Information Designer | MIT | My greatest passion is floating...

    3D Information Artist & Designer | Phedhex | I'm a 3d information...

    Academic / Artist | Massey University / Squidsoup


    Type Interactive, Dual
    Hashtag #sxsw #detached
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9415


12:30pm

EFF Meet Up

12:30pm

Europe Is Different, so Adapt Your Strategy!

12:30pm

Fashion Meet Up

12:30pm

Future of Cities: Technology in Public Service

12:30pm

Get Excited and Make Things with Science
    Monday March 12, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.

    Speakers
    Spacehack.org | Ariel Waldman is the founder of Spacehack.org...

    Web Developer | Clearleft Ltd | An Irish web developer living...

    Research Assoc | Northern Illinois University | Matt is a particle...


    Type Interactive, Panel
    Hashtag #sxsw #getexcited
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10977


12:30pm

Have Latin American Media Become Social?
    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    Speakers
    Exec Editor | Mundo Contact | Valdir Ugalde is currently part...


    Type Interactive, Solo
    Hashtag #sxsw #LatAmerSoc
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13148


12:30pm

Is Technology Making Our Lives Richer or Poorer?

12:30pm

Lessons from Disruptors: Game-Changing Start-Ups

12:30pm

Location Tracking: Threatening or Value-added?
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/marketing. And consumers have clearly iterated a preference to have these services delivered through their mobile devices, as evidenced by sharp declines in personal navigation device businesses over the past two years. But the vast opportunities of this new dimension come with an equally vast array of technological, safety, privacy and marketing issues, among others, that must be evaluated and addressed. In this session, leaders from different groups invested in the future of location technologies - from the device side to content developers to mobile marketers - will discuss the importance of location capabilities in mobile devices for evolving the consumer’s relationship to and affinity for their brands. Panelists will illustrate examples of value-added consumer use cases and discuss how marketers and application developers must prioritize the development of contextually relevant, sticky services to drive mobile advertising growth.

    Speakers
    EVP, Digital Prod | The Weather Channel | Cameron Clayton Executive...

    Head of Location & Advertising Svcs | Nokia | Christopher Peralta...

    Editor-in-Chief | Gizmodo.com | NYC Native Popular Science...

    CNN VP Mobile | CNN | Louis Gump

    Prod Mgr | Foursquare | Siobhan is the Engagement Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #loctrack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12406


12:30pm

Marketers Meet Up Presented by Marketo

12:30pm

Mentor Session: Dan Shust

12:30pm

Mentor Session: Diana Hong

12:30pm

Mentor Session: Erin Kanaley-Famularo

12:30pm

Mentor Session: Galia Benartzi

12:30pm

Mixed-Reality Gaming: Evolution in Entertainment

12:30pm

Moms vs. Management: Parents Make Awesome Managers
    Monday March 12, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization? Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include: Parallel play is not real play — challenges of cooperation, collaboration and negotiation; Use your inside voice — the importance of communication and active listening; No means no — applying praise, understanding consequences and other disciplinary measures; You can’t have it all — challenges of working parents towards achieving a healthy live/work balance.

    Speakers
    Project Mgr | Pixar Animation Studios | Lourdes Alba has been...

    Dir of UX | YouTube/Google | Margaret Gould Stewart is the Director...

    Dir of Prod Design | Facebook

    Head of User Experience | SAP | Mike Tschudy has been creating...


    Type Interactive, Panel
    Hashtag #sxsw #MomsVsMgt
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12484


12:30pm

Sex in the Digital Age

12:30pm

Sex, Lies and Cookies: Web Privacy EXPOSED!
    Monday March 12, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)
    During "Sex, Lies, and Cookies: Web Privacy EXPOSED!", panelists look into the world of data collection and privacy on the internet, asking tough questions about what “tracking” really entails. The discussion focuses on how data collection is integrated into the current structure of the web, and what (if anything) people can do to make informed choices about how they allow their information to be used. Moderated by Andy Kahl, Ghostery’s product manager, the panel includes Lydia Parnes (former director, Bureau of Consumer Protection at FTC), Christopher Soghoian (graduate fellow at Center for Applied Cybersecurity Research), Lorrie Cranor (associate professor of Computer Science and Engineering, Carnegie Mellon), and Berin Szoka (founder, TechFreedom).

    Speakers
    Prod Mgr | Evidon | Andy does all of the strategerizing for Ghostery...

    Pres | TechFreedom | Berin Szoka is the founder of TechFreedom...

    ACLU | Dubbed the “Ralph Nader for the Internet Age” by Wired...

    I'm a professor at Carnegie Mellon University where I direct...

    Partner | Wilson Sonsini Goodrich & Rosati | Lydia Parnes is...


    Type Interactive, Panel
    Hashtag #sxsw #ghostery
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8735


12:30pm

Social Apps and Charitable Giving

12:30pm

Social Role-Playing: Brands and Publishers

12:30pm

SpacePoints: Space Outreach at Ludicrous Speed

12:30pm

Star Trek and Social Media

12:30pm

SXSW Interactive Accelerator

12:30pm

SXSW Interactive Accelerator

12:30pm

SXSW Interactive Accelerator

12:30pm

Tech Unity Beyond the #SpecialNeeds Hashtag
    Monday March 12, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Special needs communities unite! This brainstorming session will take a look at how some people have been able to harness the power of online community to bring special needs parents together. We will look at what social tools work and don't work when parents look for ways to get support for their special needs kids. Talk to a special needs parent and you'll realize, this community does not come together often enough to share how we make advocating for our children work. This is not a session looking to find funding for our child's challenges. This is a conversation where anyone with a link to any type of special need can talk about the need for community and advocacy in a culture where abilities of all types should be celebrated.

    Speakers
    Mom Advocate | Born Just Right LLC | Reeves is passionate about...

    Consultant | Kate’s business card has the official title of...

    Author | St Martin's Press | Robert Rummel-Hudson's memoir, Schuyler’s...


    Type Interactive, Panel
    Hashtag #sxsw #sn
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11932


12:30pm

text4baby: The Power of Public-Private Partnership

12:30pm

The Business of Kevin Smith

12:30pm

The Future of Money
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    This panel will offer an in-depth look into the rise of financial tools available in the cloud and on mobile. It will discuss the idea of how these services have changed the way consumers deal with money and how it is affecting small businesses and merchants. With the social web, ecommerce and mobile offerings infiltrating our financial lives on a daily basis, consumers are more empowered than ever. With the click of a mouse or a swipe of a Smartphone, we can buy or sell items, make or lose money in an instant. Mobile tools make it easy to process purchases in real time, and on-the-go payments will soon be the default for shoppers around the world. Small businesses can flourish within minutes on the Web, and consumers can thoroughly analyze their personal flow of money with effortless online tools. So what do all of these developments mean for businesses, consumers and everyone in between? This panel will explore the future of payments, purchases and financial tools that will empower consumers and fuel small businesses throughout the digital age.

    Speakers
    CEO/co-founder | WEPAY Inc | Bill is CEO and co-founder of WePay...

    Principal | Highland Capital Partners | Dan is a Principal at...

    CEO | Fundly | Dave Boyce is the CEO of Fundly, the #1 online...

    Founder | SV Angel | David Lee is the Founding Managing Partner...

    CEO | Stripe | Patrick is cofounder and CEO of Stripe. He previously...


    Type Interactive, Panel
    Hashtag #sxsw #MoneyTalks
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13097


12:30pm

The Not So Allied Forces of Social TV Comedy
    The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.

    Speakers
    Head of Social Content | Real-Time Content Labs | Jon Burkhart...

    Exec Producer | BBC | Will is an Exec Producer in the BBC Comedy...


    Type Interactive, Dual
    Hashtag #sxsw #BBCTwitcom
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12803


12:30pm

The Page Is Dead

12:30pm

The Promise and Pitfalls of Real-Time Marketing

12:30pm

The Psychology and Interfaces of Social Design

12:30pm

This Spartan Life: Frag Me Gently
    Monday March 12, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    Acclaimed “talk show in game space” This Spartan Life will conduct live interviews “under fire” in the videogame Halo, projected on the screen before the audience. Dodging virtual bullets in the mixed reality of SXSW & Halo, This Spartan Life’s creator & producer, Chris Burke & Josephine Dorado, along with Paul Marino, Lead Cinematic Designer at BioWare, will present ideas on extending game culture, filmmaking, DIY media & the importance of play. They’ll do their best to keep their guests safe from plasma rifle-wielding aliens. How will they fare? See for yourself. Using Halo as its backdrop, the show began as an underground sensation and has since scored glowing reviews in Wired Magazine, the BBC, BusinessWeek & BoingBoing. Described by Wired Magazine as “a mash-up of The Charlie Rose Show & Doom,” TSL combines high-brow interviews with the likes of the late Sex Pistols manager, Malcolm McLaren & the rock band OK Go with the frag-fest of videogame culture. www.thisspartanlife.com

    Speakers
    Creator/Dir | This Spartan Life | Director Chris Burke graduated...

    Professor/Live Events Producer | The New School/This Spartan...

    Lead Cinematic Designer | BioWare | Paul Marino is Lead Cinematic...


    Type Interactive, Podcast
    Hashtag #sxsw #FragMe
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13563


12:30pm

Why Hasn't the Internet Made Voting Awesome?

12:30pm

Work When Startup Culture Hits Mainstream
    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.

    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.

    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?

    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    Speakers
    CEO & Founder | LiquidSpace | Thankful to be the Skipper of LiquidSpace...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Mainstream
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13507


12:45pm

An Emerging Solution to How We Teach Our Students
    Besides the Great Depression, we are living in what I believe is the hardest time to be a student. The reason for this is that we are going through a revolution. For the last 150 years we have lived in an industrial economy, which was sparked by the Industrial Revolution. But now we are coming into the information stage and what some people call the Social Revolution. In this revolutionary change, the people who succeed are those who live their passion, invest in relationships, and start movements that matter. The “one-size fits all” track to educating our kids is no longer relevant in the new economy. Public schools were created in the industrial age to train people to work for the companies. The more education you got, the better corporate job you received. But now, jobs are declining so there are a lot of qualified candidates who remain unemployed. In fact, college was never created for the majority. Over 62 percent of America high school graduates went to college this year. This number sounds great but a scarier number is that nearly 81 percent of college graduates this year are moving back home with their parents. I went to public school and I remember how my school functioned: assembly lines, long hallways with rows of lockers, and loud bells to tell us to change shifts. This system had many benefits for students whose strengths were conventional academics but even now those students are falling face first in the new economy. I look back at my high school days and say, “If only there was a class in school called Success—who knows where I would be today.” I believe that there is a difference between being educated and being successful. I think school gives us the subjects and basic skills to think for ourselves. But we are not taught how to succeed with the skills given to us. In this session, I will explain the importance of teaching our students the subject of success. I will also talk about how online learning can allow all students to have their own personal life consultant that allows them to personalize their curriculum. As adults, we can teach students to be indispensible no matter the state of the economy.

    Speakers
    Co-Founder and Director of Expansion | Student Success Academy...


    Type Interactive, Future15
    Hashtag #sxsw #Learn2Grow
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100340


12:45pm

Independent Manufacturing with Social Media

1:00pm

The Dark Art of Digital Music Recommendations
    People have always been the primary vehicle by which music spread around the world – from the days of the wandering minstrels to the heyday of radio DJs and then on to tight-knit circles of fans rallying together around photocopied ‘zines. Fast forward to today digital’s world and social networks as well as social music services such as turntable.fm have dramatically changed the way people share music. Recommendations technology guru Michael Papish will dive into the different approaches to deploying recommendations—from tools to match our mood to the personal touch of editorial, the impact that the interplay of computer-generated recommendations within social networks will have, and the importance of tagging/curating data as part of the recommendation process. Michael will also tackle the million-dollar questions for music recommendations: Are we making good recommendations? How do we make them better? Do we possess tools to evaluate success or do recommendations remain a Dark Art?

    Speakers

    Type Interactive, Future15
    Hashtag #sxsw #DarkArt
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13502


1:00pm

76 Rules for Outperforming the Competition

1:00pm

Thiel Fellowship: Challenging Current Paradigms

1:00pm

Next Stage: Nardwuar vs. Harley of Epic Meal Time (Live interview!)

1:15pm

Why Women Fail to Rule the Social Networks

1:30pm

Nonprofit Meet Up

1:35pm

Keith Bell Book Signing

1:45pm

Jaron Lanier

2:00pm

Next Stage: Behind the Scenes with Indiewire featuring directors of Kid Thing and Francine

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

Expanding Our Intelligence Without Limit

2:15pm

Robert Rummel-Hudson Book Signing

2:30pm

Michael Margolis Book Signing

2:30pm

Next Stage: Behind the Scenes with Indiewire featuring directors of V/H/S

2:30pm

Next Stage: Behind the Scenes with Indiewire featuring directors of V/H/S

2:30pm

Next Stage: Behind the Scenes with Indiewire featuring directors of V/H/S

2:45pm

Marty Beckerman Book Signing

3:00pm

3:00pm

Next Stage: Immersion 101: Inventing the Future of Entertainment

3:00pm

The IFC Crossroads House @ Vice Bar

3:00pm

Beer & Bots: Reception with Dean Kamen & Maywa Denki

    This is a rare opportunity to meet two remarkable inventors with surprisingly common ground. Dean Kamen is the Founder of DEKA and FIRST. Perhaps best known for inventing the Segway, his devices, such as drug pumps, revolutionary wheelchairs and the robotic “Luke Arm” for amputees have touched and improved lives around the globe. Be inspired and learn about FIRST, a program that teaches kids of all ages the principles of math, science and physics via robotics competitions. Novmichi Tosa is President of Maywa Denki, a Japanese sensation that is one-part Toy Company, one-part musical performance art and one-part cultural icon. Maywa Denki’s unforgettable performances, viral videos, music, toys and “nonsense” instruments have taken Asia by storm. It also runs workshops that teach Japanese children how to make instruments out of dime-store items. Join us to discuss innovation, education and how you can engage to build a better world. Sponsored by IEEE.
    Type Interactive, Meet Up
    Website http://schedule.sxsw.com/2012/events/event_OE00836


3:15pm

3:15pm

3:30pm

Adprovising: Agile Marketing Made Easy

3:30pm

Dwayne Spradlin Book Signing

3:30pm

How One Will Change the World
    How many times have you seen someone you wanted to talk to, but did not quite know how? This is the question that led to the creation of One, a mobile application that notifies you when there is someone right next to you with similar interests. People meet their best friends and their spouses by coincidence. Why is that? I found that people are aware of very little around them. At the University of Illinois, I used to walk down the Engineering Quad every single day. Hundreds of people pass me, and I do not know any of them. This is so silly. Technology is replacing face-to-face interaction. Technology is making people unsocial. One is the opposite. I am trying to turn coincidence into a science. One helps you create face-to-face interactions. One connects you to the 99% of the world you haven’t met yet. The implications of the product are boundless, being utilized by students wanting to connect with classmates, people seeking new friends, businesses seeking customers (or vice-versa), or helping potential lovebirds meet. One helps remove the barrier that often exists between people and reveals meaningful opportunities you would have otherwise been unaware of. For example, if you list a major interest as smoothies, you may be alerted that another smoothie-lover is in the room. Or, that a local Smoothie King is giving away discounted smoothies. If you receive no notifications, you can simply click on “smoothies” and learn about a new blend receiving awards, or read recent reviews on popular mixes. Right now, people around you are strangers. This is not by choice, but by technical limitations. We think one day very soon, our kids will say "there was a time when we you didn't know everything about the people right next to you?" One allows you to fill in the blanks. One helps you form meaningful connections with people who would otherwise be strangers.

    Speakers
    Co-Founder & COO | ONE | Cory is the Co-Founder and COO of One...


    Type Interactive, Future15
    Hashtag #sxsw #ONE
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100341


3:30pm

3:30pm

What Large Companies Can Learn from Startups
    Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.

    Speakers
    CEO | Huge Inc | Aaron Shapiro is CEO of Huge, a digital agency...


    Type Interactive, Book Reading
    Hashtag #sxsw #unc
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10129


3:30pm

#140conf @ SXSW 2012
    Monday March 12, 2012 3:30pm - 4:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The #140conf events provide a platform to listen, connect, share and engage, while collectively exploring the effects of the emerging real-time internet on business and on “me” the people. The format at the #140conf events is unique: Individual talks are 10 minutes, keynotes are 15 minutes and panel discussions are no more than 20 minutes. At SXSW the format has been changed slightly to better fit into the SXSW schedule. Each of our sessions are set to run 15 minutes. At #140conf SXSW we will be taking a hard look at something Jeff Pulver calls “The State of NOW” and the continued effects the worldwide adoption of social communication platforms such as twitter is having on a number of industries. The sessions presented at SXSW are a sampling of the type of content one can expect to experience at our worldwide #140conf events. This proposal is to deliver 10 individual sessions, each of which will take place over 15 minutes during SXSW. These sessions will be offered consecutively during a 3 hour window. The take aways from #140conf @ SXSW 2012 will provide the attending delegates knowledge, perspectives and insights to the next wave of effects of the real-time Internet will have on business in 2012 and beyond. For an example of the programming we did at SXSW in 2011, please see: http://sxsw2011.140conf.com/schedule. For a better idea of all of the #140conf events, please see: http://140conf.com

    Speakers
    Pres | Zula | Dreamer, entrepreneur, Investor. Helped shape the...


    Type Interactive, 140 Mini-Conference
    Hashtag #sxsw #140conf
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13953


3:30pm

/r/SXSW Meet Up

3:30pm

A Tale of Two City Hackathons

3:30pm

Auto Meets Mobile: Building In-Vehicle Apps

3:30pm

Big Brands and You: Make the Love Connection

3:30pm

Big Data Meet Up

3:30pm

Changing the Channel: The New Golden Age of TV
    If you're a storyteller with big ideas, the challenge is often seeking out the right partners who can support your vision and attract an audience. With the Internet coming of age, independent storytellers have access to a greater stable of digital distribution partners eager to creatively and financially support these works. Come hear some of the industry's leading producers share their insights on how to work with digital distribution partners like Hulu to create and debut long-form original programming. The panel will include exclusive content premieres introduced by Hulu Senior Vice President of Content Andy Forssell, documentarian Morgan Spurlock, ("A Day in the Life"), as well as filmmaker Richard Linklater and the star of his Hulu original series "Up to Speed," Timothy "Speed" Levitch.

    Speakers
    SVP, Content | Hulu LLC | Andy Forssell is senior vice president...

    Director/ Filmmaker | Warrior-Poets | Morgan Spurlock is a New...

    Bernie/Up To Speed | Writer/Director Richard Linklater’s credits...

    Actor | Speed Levitch | Timothy “Speed” Levitch (born 1970...


    Type Interactive, Panel
    Hashtag #sxsw #Hulu
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100056


3:30pm

Civic Media Projects in Latin America
    In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constraints and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology. This panel will amass experience from Mexico, Panamá, and Chile.

    Speakers
    Knight International Journalism Fellow at the International Center...

    CEO | Nova Mexico Digital Solutions | Currently Luisa is the...

    Founder & CEO | Poderopedia.com | Journalist and entrepreneur...

    Dir & Research Affiliate | HERO REPORTS/CRONICAS DE HEROES...


    Type Interactive, Panel
    Hashtag #sxsw #SXSWLatino
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11448


3:30pm

Classroom 2020: VCs and the Education Revolution

3:30pm

Connected Cars, Connected Cities and Urban Driving
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    As population density in major urban areas changes, cities across the globe are inputting measures aimed at reducing urban congestion. At the same time, in response to environmental concerns, government regulations, and rising gas prices, automakers are developing and manufacturing electric vehicles at a faster pace. These EVs are becoming increasingly connected, passing and receiving information from the cloud, primarily to manage their charge but increasingly to optimize the driving experience. How will population density, digitally connected cities, lowered investment in public transportation, and connected cars change the needs and behaviors of urban drivers? How should digital technologies (including NFC, LBS, social networks) be leveraged to meet their needs both inside and outside the vehicle? Amy and Neal, members of Razorfish’s automotive practice, will lead an exploration of the digital tools that will support the future of urban mobility.

    Speakers
    Assoc Experience Dir | Razorfish | Amy Todenhagen is an Associate...

    Sr Strategy Mgr | Razorfish | Neal is a Sr. Strategy Manager...


    Type Interactive, Core Conversation
    Hashtag #sxsw #CityDrive
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8862


3:30pm

Content As a Means for Social Change

3:30pm

Demystifying the Future of the Web and Apps

3:30pm

Deploying Social Media to Share the Army Story
    As one of the largest employers in the country and with a workforce charged with national security, one would think the military wouldn’t take any risks when it comes to communication. However, the U.S. Army is leading the industry in transparency and authenticity in the social media space across social networks, building unfiltered Soldier blogs, interactive web experiences, and designing award-winning blogger outreach campaigns (e.g., throwing Twitter followers out of airplanes). Come hear from those in the trenches about how these programs were established, how Soldiers access social media when deployed, and how the Army has succeeded despite strict security, limited staff and stringent ROI. The panel features Soldier panelists from diverse Army backgrounds who are active in Army's social media programs.

    Speakers
    Major | US Army | MAJ Grimes has been in the Army since graduating...

    VP, Digital Strategy | Weber Shandwick | Greg Swan, VP of dig­i­tal...

    First Lieutenant | US Army Reserve | 1st Lt. Kayley Nammari currently...

    Staff Sergeant | US Army Reserve | SSG Levi Peffer is a native...

    Staff Sgt | U.S. Army | SSG Levi Peffer is a native of Ludington...


    Type Interactive, Panel
    Hashtag #sxsw #goarmy
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10847


3:30pm

Drugs, Milk & Money: Social & Regulated Industries
    Social media presents countless opportunities to engage target audiences. But many marketers in regulated industries are missing out because they constantly hear “we’re not allowed to” when it comes to social marketing. Previous bad experiences with regulatory agencies paralyze companies once known for their marketing prowess. In the meantime, customers continue to actively search for information online, share their brand experiences and sometimes get scooped up by competitors that have figured out how to engage while still remaining compliant. This session will discuss how brands in regulated industries like pharma, healthcare, food/beverage and financial services can successfully use social marketing to connect with and activate key constituents. Learn how organizations can effectively work with their legal and regulatory teams, create value-added content to engage current and prospective customers, build brand equity, drive sales and loyalty, and gain competitive advantage.

    Speakers
    CEO | Digital Influence Group | As Chief Executive Officer of...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Regulated
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9741


3:30pm

Getting Good: Practical Tips for New Designers

3:30pm

Greek to Geek: Classical Rhetoric & the Modern Web

3:30pm

Hacking Cybersecurity: A New Approach

3:30pm

Help, My Avatar Is Sick
    A recent article in Health Affairs titled: “Games for Health: the Latest Tool in the Medical Care Arsenal” stated that “computer-based simulations and interactive programs are introducing a powerful new force in health care: FUN”. At the same time the article also noting that “new tools in health care are proliferating like viral spoors in a virtual pond.” While there is a growing proliferation of stand alone health games, this panel will consider the specific use of health games embedded in persistent avatar-based worlds where users manage the health and well being of their avatars as virtual substitutes for their own health and wellness. The panel will present actual data from use cases ranging from tweens to boomers, including what evidence is available to suggest that virtual behavior crosses into behavior in the real world. The panel will also discuss how new mobile health devices are likely to contribute to the blending of virtual and real worlds.

    Speakers
    Pres | Digitalmill | Ben Sawyer is the co-founder of Digitalmill...

    Dir, New Media | Office of National Drug Control Policy | Erin...

    Professor | Numedeon.com | Dr. Bower is CEO of Numedeon Inc...

    Professor | Rutgers University | Professor Fefferman is an Assistant...

    Strategic Consultant and Principal Scientist with the Emerging...


    Type Interactive, Panel
    Hashtag #sxsw #sickava
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9161


3:30pm

Humanizing B2B Brands with Video & Comedy

3:30pm

Intent & Impact: How Visualization Makes a Change
    The rising amount of data exhaust of the past years has created the need for more and better tools to analyze what lies within this massive amount of raw material. Visualization leveraging the human cognition proves to be an invaluable tool to explore, digest, analyze and communicate the information. We reveal patterns, trends, relations or dependencies that were buried before. But, what happens after we have created such an elaborate and powerful visualization and released it to the world? How does the it affect the beholder? How does it help shaping his opinions or even changing his behavior? Because, at the end of the day, visualization is simply a means to an end — a tool to achieve a bigger goal. We have agreed that visualization as an instrument for analysis and communication works. Now, let's answer the question how visualization can make an actual impact on education, economics, politics, society and the digital revolution.

    Speakers
    Founder | Visualizing.org | Adam Bly founded Seed, ScienceBlogs...

    Co Founder & VP of Prod | Visual.ly | Adam Breckler brings 10...

    Managing Dir | Interactive Things | Benjamin is User Experience...

    Truth & Beauty Operator | Moritz.Stefaner.eu | Moritz Stefaner...

    Information Design Dir | JESS3 | Born on St Helena Island, in...

    CMO | Visual.ly


    Type Interactive, Panel
    Hashtag #sxsw #VisImpact
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9587


3:30pm

It's Not News, It's Business

3:30pm

Knitting a Long Tail in Niche Publishing

3:30pm

Make Live Podcast

3:30pm

Mega-Mergers & the Future of the Internet
    Comcast swallowed up NBC. Microsoft scooped up Skype. AT&T tried to take over T-Mobile. What's next? This panel will explore the new face of media consolidation, what it means for the future of the Internet and free speech, and whether there's anything that can — or should — be done to change course before we’re staring at GoogizonFoxBookfinity&T. This panel of scholars, policy experts, and public interest advocates will look at how we got here, measure the impact of the mega-mergers happening now or coming soon, explain what policymakers should be doing to confront the next wave of media concentration, and discuss what alternatives might be possible. The panel will include former FCC Commissioner Michael Copps, Craig Aaron of the media advocacy group Free Press and Andrea Quijada of New Mexico's Media Literacy Project, and will be moderated by tech journalist Sam Gustin.

    Speakers
    Executive Director | Media Literacy Project

    Pres & CEO | Free Press

    Former Commissioner | FCC

    Business Reporter | Time Magazine | Sam Gustin is a business...


    Type Interactive, Panel
    Hashtag #sxsw #megamerge
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13238


3:30pm

Meme Meet Up

3:30pm

Mentor Session: Gavin Jocius

3:30pm

Mentor Session: Mark Weitzel

3:30pm

Mentor Session: Morgan Missen

3:30pm

Motivating Employees: Gamification at Work
    Monday March 12, 2012 3:30pm - 4:30pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    The research has shown that employees (and people in general) are motivated by autonomy, mastery, purpose, progress and recognition, yet most jobs are severely lacking on all counts. Games, on the other hand, provide all of the above, and through them get people leaning forward, engaged, and working individually and collectively toward their goals. In this session we’ll discuss how to leverage game mechanics in the workplace to motivate your employees around sales, recognition, business transformation, health & wellness, training, and overall job performance. We’ll also discuss how companies have successfully “flipped the bit” that turns work into play, and conversely, from play into work. Join us for this deep dive into enterprise gamification programs and come away with ideas that you can apply in your own workplace.

    Speakers
    VP Digital Strategy | Bunchball | Molly Kittle joined Bunchball...


    Type Interactive, Solo
    Hashtag #sxsw #Bunchball
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13069


3:30pm

My Financial Advisor Is an Algorithm
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )

    The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available online. But did they find a way to satisfy their more independent customers? We will talk about the ways in which digital technology is transforming the way we market (and receive) financial advisory services. Take a peek at projects from our research labs. One features a room designed in a joint effort with the University of Applied Sciences in Darmstadt, Germany: It provides a digitally enhanced advisor-client conversation, using a multitouch table and a screen wall. The other is seeking to grant investors more control in a more integrated process by creating a platform for both, advisors and investors. We will investigate whether digital technologies will – one day – create the category killer for personal financial advising or take it to the next level.

    Speakers
    CEO | Peridrome Corporation | Gib Veconi is President of Peridrome...

    Managing Partner | mediaman GmbH | Co-founder of mediaman, a...

    Dir of User Experience | Mediaman | Sylke is Director of User...


    Type Interactive, Panel
    Hashtag #sxsw #Algovisor
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13017


3:30pm

New Mafia: Rise of the Chicago Startups
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)

    With the meteoric rise of Chicago-based Groupon, interest in the Windy City startup scene has spread to both coasts and beyond, bringing new companies and hundreds of millions of VC dollars to the region. This panel features top Chicago investors, entrepreneurs, and journalists with diverse perspectives on the emergence of a Chicago startup community. Combining lifelong Midwesterners and recent transplants, young founders and seasoned venture capitalists, the panel will discuss how the Chicago startup scene has evolved in the past year, what it will look like in 5, why they chose Chicago over New York and the Valley, and the unique challenges of building a business in the Midwest.

    Speakers
    Co-Founder & CEO | GrubHub.com | Matt Maloney is the co-founder...

    Business Columnist | Chicago Tribune | Melissa Harris is a business...

    Partner | Lightbank | Paul Lee joined Lightbank as a Partner...

    Co-founder & CEO | gtrot | Zachary Smith is Co-Founder and CEO...


    Type Interactive, Panel
    Hashtag #sxsw #NewMafia
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12008


3:30pm

New Media and CSR: Communicating Corporate Good

3:30pm

Personal Lifestreams Provide Data for Public Good

3:30pm

Podcasting: Breeding A New Class of Comedy Nerd

3:30pm

Predictive Technology and Marketing Meet Up

3:30pm

Prototype vs. Sim: Validating Software & UX Design

    How much smoke and mirrors does it take to validate interaction models during the software design process? When do you have to stop faking it and start making it? How do you handle the traps of realistic demos slipping into production or permanent beta? Simulation, spike, proof-of-concept, interactive demo, prototype, and other artifacts often come with loose definitions and inflated expectations or lose their primary purpose during collaborative software design and realization. Design technology experts from frog who regularly push and pull on the boundaries of art and science will define bounds and discuss challenges, opportunities, risks, and rewards of going too far in real code during design or not going far enough. Topics will include defining needs and socializing intent for code-driven design assets across stakeholders, balancing speed and fidelity during interaction design, and understanding where early target platform development best informs and validates design.

    Speakers
    Principal Design Technologist | frog design | Principal Technologist...

    Sr Principal Design Technologist | frog design | Every March...

    Exec Technology Dir | frog | Executive Technology Director at...


    Type Interactive, Panel
    Hashtag #sxsw #frogsxswi
    Theme Design and Development
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10104


3:30pm

QR Codes & NFC: When Physical & Digital Collide

3:30pm

Reaching Teens on the Digital Streets

3:30pm

Robot Panelists, AI and the Future of Identity

3:30pm

Self-Hacking: Self-Knowledge & Data Literacy
    Self-hacking is about self-awareness, pattern spotting and behaviour change. It focuses on the end result of data collection: understanding and action. As important is "data literacy" i.e. data expertise at individual level, not just for businesses and institutions. Uncovering hidden cause and effect in one's behaviour increases individual's autonomy. To self-hack, we need to have access to analytical tools and raw data. Current 'info-graphics' are a far cry from the power a sophisticated data analysis could give to an individual user. What if I want to analyse my data differently to the analysis, let's say, Withings scales app provides, cross-analyse it with my travel data from Tripit to see if my weight is related to change in my diet during travel. Or any other activity I care to track. The possibilities are endless, if only individual users had access to their data and to far more sophisticated tools for data analysis and visualisation.

    Speakers
    Founder | London QS meetup group | - founder of the London Quantified...


    Type Interactive, Solo
    Hashtag #sxsw #selfhack
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11713


3:30pm

Sharing: A Window into the Human Psyche

3:30pm

Social Discovery: Implicit and Explicit Graphs
    The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a result of other primary activities – e.g. - commenting on a website (Disqus), expressing a taste preference (Foursquare), sharing a new website (Tumblr), etc. – have emerged in a big way, particularly in advancing discovery and recommendations. Even platforms for which explicit connections are core – e.g. Twitter, Tumblr, Foursquare and others – are realizing the value in the implicit relationships that form over time.Some of these actions are explicit, such as checking in, buying a product from amazon - both which influence the future experience on both services.We plan to delve into examples within Foursquare, Disqus, Tumblr, and others to provide an understanding of both implicit and explicit social graphs and actions.

    Speakers
    Dir of Business Dev | Foursquare | Eric Friedman is Director...

    VP | DISQUS | Ro is responsible for business development and...


    Type Interactive, Panel
    Hashtag #sxsw #SocialDisc
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8500


3:30pm

Social Networking: Giving Cancer Patients a Voice
    Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing our experiences helps keep his memory alive, and hopefully, provides comfort and support to those in similar situations. Each cancer journey is unique and deserves to be told. Their stories are our stories.
    My project aims to support those affected by this horrible disease. They can connect with others in similar situations through a website where they will be able to share their cancer stories and their loved ones’ story while giving and receiving support. Think of it as a “Cancer Facebook.” A TSOS Profile allows cancer patients and their loved ones to share status updates, pose questions and post inspirational quotes. Individuals can further their relationships and stories by creating groups and forums. Getting involved with TSOS online is simple and quick.
    In addition to an online and print presence, TSOS’s goal is to become a pillar in the community by holding cancer awareness events and providing college scholarships.
    TSOS will host community events such as cancer walks, concerts and sports competition fundraisers. These ideas would raise cancer awareness in the community and bring the community together for the cause.
    My dad will always be an inspiration to me. Through TSOS I can continue his story and maintain the connection that I’ve had with him. His story will live on and as TSOS grows we will all contribute to a story that will all be ours.

    Speakers
    Founder | Their Story Is Our Story | Hi all! My name is Brandon...


    Type Interactive, Core Conversation
    Hashtag #sxsw #voice
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12792


3:30pm

Subtext and Shipping: The Lesbian Community Online

3:30pm

SXSW Interactive Accelerator

3:30pm

SXSW Interactive Accelerator

3:30pm

SXSW Interactive Accelerator

3:30pm

The End of Business As Usual

3:30pm

The Next Big Thing
    The Internet is delivering its next tectonic shift upon society - disruption of the global labor markets. There are 7 billion people in the world, but only 2 billion people on the Internet. The other 5 billion are connecting now, at double and triple digit rates. Remarkably, they live today on around $8 a day or less. The first thing they are looking to do when they connect is raise their standard of living- by finding a job online. This is the vanguard of an economic revolution that is sweeping emerging economies and the developing world. Find out from Matt Barrie, CEO of the world's largest outsourcing marketplace, what this means for society, business and how you live your personal life. Discover how a new entrepreneurial class is arising on both sides of the world as both developing and developed world small business owners serendipitously work together, and find out how YOU can transform YOUR business into a virtual multinational corporation on a shoe string budget!

    Speakers
    Chief Exec | Freelancer.com | Matt Barrie is an award winning...


    Type Interactive, Solo
    Hashtag #sxsw #freelancer
    Theme Featured Sessions
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100148


3:30pm

Utah.gov: Breaking the Mold for eGovernment

3:30pm

What the London Riots Taught Us About Social Media
    Monday March 12, 2012 3:30pm - 4:30pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The primary difference between the two events: the present-day existence of social media. As a result the London Riots of 2011 were meticulously documented in millions of Tweets, BBM messages, Internet news mentions, and Facebook posts. The electronic record tells a fascinating tale of social media’s role in the chaos, from its provision of “utilities” for riot planners and onlookers to its ability to steer the event’s emotional tone. Framed in the context of the Arab Spring uprising that came before and the Occupy Movement that would follow, this presentation offers a unique view into one of the most devastating illustrations of social media's power the world has known and the role it plays for revolutionaries, rioters, and rebels alike.

    Speakers
    Head Of Industry | Google


    Type Interactive, Solo
    Hashtag #sxsw #RIOTS
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100080


3:30pm

What's So [Bleeping] Hard About Social ROI?
    Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?"
    It's time to set social media free. We've assembled a crack team of the best and brightest authors, brand-builders and marketers together to finally put this question to rest with some real answers, honest talk, and genuine experiences. We will ask the hard questions that your CFO wants answered, and we'll talk about the tools they use to get those answers. We'll also discuss how to get to ROI when "conversion" doesn't necessarily equal a "sale" - such as often is the case for non-profit organizations.
    So join us and turn your own ROI off of this hour, by finding the answers you need to answer others.

    Speakers
    Social Media Mgr, US | Ford Motor Company | Craig Daitch, Digital...

    Prod Mgr/Analytics Dir | BuzzShift | Eric Swayne is the Director...

    Co-Founder & CEO | SideraWorks | Matt is a business strategist...

    Principal | BrandBuilder Marketing

    Dir of Mktg, Comm & Digital Strategy | Make-A-Wish Foundation...


    Type Interactive, Panel
    Hashtag #sxsw #SMROI
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9012


3:30pm

Your Technology and the Conflict in Congo
    We love the latest technology. Computers, phones, and cameras can enhance our lives. But are we aware of the true cost? In the Democratic Republic of Congo (DRC), a war for access to mineral-rich land is being waged on the bodies of girls and women. This war is directly linked to our technology consumption. The sale of minerals for our electronics– Tantalum, Tin, Tungsten, and Gold- fuels the fighting in the DRC. Conditions are so bad that a girl or woman is raped every minute. The war is being funded today by our use of these minerals because consumers have not taken a stand. We need and want technology, but at what price? Join Sarah Fretwell of The Truth Told project as she shares stories and images from her intensive research trip to the DRC. Learn from her experiences and resources to become an educated technology consumer. Making a difference doesn't mean giving up technology. Become an advocate for conflict-free electronics.

    Speakers
    Founder | The Truth Told


    Type Interactive, Solo
    Hashtag #sxsw #congo
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10854


3:45pm

Brands That Believe in Sex After Marriage

3:45pm

How to Live Forever

4:00pm

#140conf: Future of Story Telling

4:00pm

A Bigger World: The Dreams of Youth Realized
    There is more opportunity today than at every point in the past combined. As technology and innovation drive us forward, the scope of human potential increases exponentially. But the amount of time we have to experience such opportunities stays constant. And that's the heart of the dilemma - as the world becomes more expansive, we're forced to keyhole ourselves ever more into narrower and narrower domains. I don't think that's right. My dream is for everyone in the world to be able to experience as much or as little of it as they desire. There are two ways to do this: increase the amount of time we have, and increase the amount we can do in the time we have. And so those are the two first life goals I'd like to present to everyone here: longevity and cognitive augmentation. Solving these two problems opens the gate to everything else. This is the leap humanity has been waiting for to take us to the next stage in our evolution. So how do we do it? We don't have all the answers, but we know the problems, and we know that they're solvable. Physical aging is 100% biological just like any other disease (and really - it is a disease. "Age-related" diseases such as Alzheimer's, Parkinson's, cancer, heart-disease, and more are all better seen as "symptoms" of the over-arching disease of aging which is the true cause of our ailments). And as such, we can cure it just like any other disease. There are numerous promising leads as expounded on in the stellar exposition "Ending Aging" by leading biogerontologist Aubrey de Grey. The problem is - we're not going to be able to tackle any of them at the level of intensity we should without mainstream support. Not only is funding critical, but so is widespread acceptance. Drugs that treat aging won't even be approved by the FDA as aging isn't recognized as a disease. The same is true for cognitive augmentation. Until we come to terms with the possibility of a technological singularity, we won’t be able to prepare for it to the extent that we need to. And so now is the time to begin our movement. If we truly want to live in a world where freedom of all opportunity is extended to everyone, this is where we start. Come hear the talk and connect with likeminded dreamers!

    Speakers
    Founder | Pricemash | Thiel Fellow bent on making this world...


    Type Interactive, Future15
    Hashtag #sxsw #moretime
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100338


4:00pm

A Tale of Loyalty: Virtual Brand Currency Wars
    Loyalty used to be simple, drink a soda and get rewarded for it. As brands expand their “social currencies” into a virtual Federal Reserve, based around larger partnerships, what will the future look like? Consumer loyalty is being targeted in exchange for virtual cash. From the utopic to the dystopic, we’ll take a look at alternate futures: The idealist agency perspective that each brand should have its own economy. What could go wrong? We’ll explore visions of consumers making transactions with 50+ currency options. “I’ll pay with ‘widget’ points ma’am, they’re trading well today.” Then let’s shift into brand-based personal economies, with each consumer having their own “virtual exchange.” What happens when brands go to war over your “loyalty economy?” Lastly, what if everyone cashes out, flooding our economy with virtual cash? Complete devaluation of our current economy? I’m sure we’ll be fine, I’ll just drink a bitcoin and shut the %@! up.

    Speakers
    VP/Creative Technology | Designkitchen [WPP] | //confound the...


    Type Interactive, Future15
    Hashtag #sxsw #brandwars
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP11803


4:00pm

Frank Rose Book Signing

4:00pm

The Big Squeeze: Communications Crisis in America
    My new book, The Big Squeeze, will be coming out from Yale Press after SXSW, and I'll have a chapter for attendees. Did you know that a couple of enormous cable distributors control wired Internet access in America, and that they never compete with one another? Did you know that we have a grinding, crushing duopoly in wireless access? Did you know that the wireless guys (AT&T/VZ) have quietly divided up the world with the cable guys (Comcast/TW) and never compete across these markets? Did you know that many companies are afraid of criticizing any of these actors for fear of retribution? Did you know that the carriers treat the FCC as (at best) a peer and have zero fear of oversight, competition, or regulation? It's a genuine crisis. You guys - the public - are going to have to jump in, because politicians don't respond to arguments. They only respond to pressure and money.

    Speakers
    Professor | Harvard Kennedy School | Susan Crawford is a Visiting...


    Type Interactive, Book Reading
    Hashtag #sxsw #bigsqueeze
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8679


4:00pm

Next Stage: SXSW Comedy Presents Stag Comedy

4:15pm

4:15pm

Connecting with Your Future Customers, the Net Gen
    Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.

    Speakers
    Social Media Coach | Lane Sutton Social Media Coaching | 15-year-old...


    Type Interactive, Future15
    Hashtag #sxsw #futuremktg
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8590


4:15pm

Demographics Are Dead: Unlocking Flock Behavior

4:30pm

#140conf: Contextual Revolution

4:30pm

Rise of the Social Spammers
    Are you a social spammer? Is the social sphere simply supplying brands with new and interesting channels in which to spam people? Brands want to be relevant to their audience, but many marketers believe personalization of every message and interaction is far too difficult, time consuming, and too expensive. So some have just settled for second best, making do with their current “mass blast” marketing systems – are they now going to try that via social channels? Engaging marketing isn’t as hard as you think...In his presentation, Scott Briggs, Sr. Director of Social Strategy and Insights, will provide hard facts and examples indicating how consumers call out specific brands to address the issue of relevance. He will show how marketers can become more relevant quickly by utilizing data assets they’ve been capturing, storing, and all but ignoring. The presentation will also provide practical social insights into how brands can measureand refine their strategies immediately.

    Speakers
    Sr Dir, Social Strategy & Insights | Alterian


    Type Interactive, Future15
    Hashtag #sxsw #Spammers
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12052


4:30pm

Startup Village at the Meet Up Pavilion

4:45pm

#140conf: Taking on BIG Brands

5:00pm

5:00pm

DotAnything 101: Demystifying New Domain Extensions
    After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.

    Speakers
    General Counsel | Sedo | Jeremiah Johnston is general counsel...


    Type Interactive, Future15
    Hashtag #sxsw #NewTLDs
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8669


5:00pm

Raise the (Sweep)stakes: Story of Social Actions

5:00pm

The $100 Startup
    In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.

    Speakers
    Author | Unconventional Guides series


    Type Interactive, Book Reading
    Hashtag #sxsw #100Dollar
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8779


5:00pm

Africa, Tech & Women: The New Faces of Development

5:00pm

Better Living with Motion Sensors

5:00pm

Blogging: Why So Many Women Are Doing It

5:00pm

Can Washington Make Your App Illegal?
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

    Speakers
    CEO, Developer | Go Go Mongo | Ahmed Siddiqui is a Tech Entrepreneur...

    Dir of Communications | Association for Competitive Technology...

    Pres | Sax.net | My name is Mike Sax. I enjoy helping to build...


    Type Interactive, Panel
    Hashtag #sxsw #IllegalApp
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12528


5:00pm

Community & Influence: How Not to Piss People Off

5:00pm

CrossFit Meet Up
    Monday March 12, 2012 5:00pm - 6:00pm @ Palm Park (Meet Up Tent) (200 N. IH 35, Austin, TX 78701)
     First ever CrossFit Meet Up at SXSW! CrossFit is the world's fastest growing fitness phenomenon and is well suited for the SXSW festival. This is a great opportunity to meet with crossfitters from all around the world and exchange ideas regarding the business and competition. CrossFit gyms are beginning to spring up all over the globe and the community of athletes they represent grows every day. SXSW falls right in the middle of the 5 week CrossFit Games Open Competition, the preliminary stop on the road to crown the fittest man and woman alive. CrossFit, the "Sport of Fitness," has grown from 70 participants in 2007 to more than 50,000 participants in this year's Open Competition and a grand prize of $250,000. This Meet Up will provide a medium to meet new friends, business partners or fellow competitors.

    Speakers
    Trainer/Coach | Crossfit Central


    Type Interactive, Meet Up
    Hashtag #sxsw #CrossFit
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100713


5:00pm

Detroit Future: A Media Based Economy
    When they built the interstate highways through Detroit, they divided neighborhoods and paved a path to the suburbs. When we look at the digital divide, we see the information superhighway is doing the same thing: setting communities apart and giving the more affluent a path to abandon the city. For all of the Internet’s power to unite those of us who use it, how can we ensure that it does not divide us from those who don’t?
    Since 2009 the Detroit Digital Justice Coalition has been using media and technology for community organizing and development. We won a federal grant of $2 million to support this effort. We have learned from our experience with the auto industry that getting trained to wait for corporate investment will not put everyone to work. Encouraging poor people to give their money to Comcast and AT&T does not create wealth. And there is no use in telling people to go online if their local businesses and organizations aren’t there, and instead all they find are news articles about how hopeless Detroit is.
    Instead of trying to fit our communities to existing technology, we are trying to reshape technology to fit to our communities. We are building our offline communities, then going online together with new sites for their most important institutions and conversations. We are teaching people to teach, as well as learn; to be entrepreneurs, and not just consumers; to build their own communications networks that match to the social networks in their neighborhoods.

    Speakers
    Co-Dir | Allied Media Projects

    Co-Director | Allied Media Projects | Diana Nucera, teaching...

    Program Coord | Allied Media Projects

    Co-Director | Allied Media Projects | Mike Medow is a Co-Director...

    Principle | The Work Department | Nina Bianchi's passion for...

    Organizer | Detroit Environmental Justice Project of the Sierra...


    Type Interactive, Panel
    Hashtag #sxsw #Detroit
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10696


5:00pm

Digital and Social Learning: Transforming Education

5:00pm

Don't Shoot the Player While They're Learning

5:00pm

Don’t Build a Power Glove: Talk to Your Users

    “Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be a thing of the past.But the Power Glove was anything but a success. While it was a design and technology coup, coolness is unfortunately a poor metric for product success. What the Power Glove lacked was customer insight. During the technology and design crunch nobody stopped to ask, “How is this device for playing games? Do people want to use it?” Thus, the teams rushed blindly into building the wrong thing.Customer insight is the most critical piece of the application and software creation process. You can build something sweet, but if nobody uses it you’re left with little more than a colossal waste of time, effort and money. On the flip side, customer insight applied to the process can result in more customers, increased market share and a better ROI.

    Speakers
    Lead Experience Planner | EffectiveUI | RJ Owen is Lead Experience...


    Type Interactive, Solo
    Hashtag #sxsw #NoPwrGlv
    Theme Design and Development
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP12241


5:00pm

Everyone Is Gay: Social Media As Social Action
    Everyone Is Gay (EIG) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people-particularly LGBTQ youth, their families, & friends. Through a combination of social networking sites (Tumblr, Twitter, Facebook, YouTube & Vimeo), the creators of EIG have successfully built a “big gay sandbox” where their audience can anonymously ask them everything from "Will people think I’m a gym teacher if I cut my hair?" to "What do I do if my religious parents disown me when they find out I’m trans?”The relatable advice gurus offer frequently funny & often poignant guidance, personal anecdotes, & professional resources, effectively establishing themselves as the cool big sisters of Tumblr who are there when you need a helping hand or a Beyoncé playlist.This panel will cover the effectiveness of EIG's multiplatform approach, discuss the ways in which the site utilizes anonymity & offer tips on how the Internet can be harnessed to create a positive social impact.

    Speakers
    Co-founder | Everyone Is Gay | Dannielle Owens-Reid founded non-profit...

    Co-founder | Everyone Is Gay | Kristin Russo founded non-profit...


    Type Interactive, Dual
    Hashtag #sxsw #gaywads
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8811


5:00pm

Everything You Need to Know About B2B Marketing

5:00pm

F1 Meet Up

5:00pm

Financial Services & Technology Rockstar Women
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    Tweet, trade, and be fabulous doing it. Hear from global financial services and technology leaders, who happen to be women, how they use social media to drive innovation and change in this highly regulated industry. In an easy to understand format, you’ll learn what social media regulation means in the day-to-day workings of financial services organizations. Insights into the use of social data and measurement metrics to support and promote your organization’s foray into social media will also be offered. With smarts, humor and grace, this group will share their secrets of success, and will give you the essential tools you’ll need to be a Financial Services & Technology Rockstar in your own organization.

    Speakers
    Dir of Social Media | Greenlight | Prior to moving to London...

    Founder & CEO | SocMediaFin Inc | Joyce Sullivan, social media...

    Special Projects Editor | Finextra | Elizabeth Lumley is an American...

    VP | Actiance Inc | At 17 I joined the workforce as a taxi driver...

    Head of Internet Community | ASB Bank | A Kiwi girl comes to...


    Type Interactive, Panel
    Hashtag #sxsw #FTRW
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9392


5:00pm

Getting a Crowd to Work for You: For Pay or Play?
    Monday March 12, 2012 5:00pm - 6:00pm @ Courtyard Marriott (Brazos) (300 E 4th St, Austin, TX 78701)
    Crowdsourcing companies like CrowdFlower have access to more than two million contributors to get real work done, meanwhile companies like Kaggle can tap into the world's best data scientists to call upon their intellectual property to solve real world challenges. So what makes this crowd work? Is it money or something greater?Today, workers are willing to do real work for virtual compensation just as much as they are willing to work for cold-hard cash. In this presentation Lukas Biewald, Founder of CrowdFlower, and Anthony Goldbloom, Founder of Kaggle, discuss the merging incentives of the crowd worker. What is the essential driving force for workers to accomplish tasks for real or virtual work? What does the crowdsourcing worker want more in exchange for their work- real or virtual compensation?

    Speakers
    Founder & CEO | Kaggle | Anthony Goldbloom is the founder and...

    Chairman & Co-Founder | CrowdFlower | 

Prior to co-founding...


    Type Interactive, Dual
    Hashtag #sxsw #wrkrmotive
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9735


5:00pm

iPlant: Advanced Computing to Feed the World
    In the developing world today, the average person consumes 25% more calories than in 1960. This tremendous progress has come from many sources: improved irrigation, new fertilizers, and the breeding of hybrid species, to name a few. But there are signs that traditional techniques for improving production are stagnating while pressure to produce more mounts. Limited supplies of water, fuel, and land combine with climate change, population growth and changing food habits to put increasing demands on our ability to grow plants. Surprisingly, the future of agriculture turns out to be a computational challenge. By exploring genomic and metabolic networks, scientists are gaining critical insights into how plants work, but the amount of data produced and the computational power required is growing exponentially. This session will describe The iPlant Collaborative, a large-scale project bringing high-end computing, data, and software resources to bear on the grand challenges of plant biology.

    Speakers
    Deputy Director | Texas Advanced Computing Center/UT Austin

    Manager, Life Sciences Computing Group | Texas Advanced Computing...


    Type Interactive, Dual
    Hashtag #sxsw #iPlant
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100021


5:00pm

Media Measurement: Science, Art or a Load of Crap

5:00pm

Modern Weaponry: Using Digital Media to End a War
    Crimes against humanity no longer occur in total isolation; digital platforms are a stage on which global citizens can watch and respond to world events. This panel is comprised of experts in the digital field and pioneers of modern humanitarian endeavors. Participants will discuss the capacity of digital media to catalyze adequate response to international crises. Invisible Children (IC), an NGO devoted to exposing the perpetrators of Africa’s longest-running conflict, the LRA, through documentary film, will host. Since its founding, the company has established itself as an outlier in the humanitarian sector for its innovative and unconventional model. Through cutting-edge media, it has ignited youth activism in an international, grassroots movement, substantially intervening in the conflict and improving lives in the region. In September 2011, IC and Digitaria launched the LRA Crisis Tracker, which collects data and maps LRA attacks in one of the world’s most remote regions.

    Speakers
    Ugandan Student & Advocate | Kyambogo University

    Mentor | Invisible Children Uganda

    CEO | Invisible Children

    CEO | Digitaria

    Managing Dir | Menlo Ventures


    Type Interactive, Panel
    Hashtag #sxsw #Kony2012
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8845


5:00pm

My Voice Is My Passport. Verify Me

5:00pm

Next Stage present: Maywa Denki performance

    Maywa Denki is an unforgettable Japanese performance art unit led by Novmichi Tosa that has taken Asia by storm. One part musical performance, one-part toy company and one part cultural icon, Maywa Denki is widely recognized for its exhibitions, live stage performances, music, viral videos and collectible toys, electronic instruments and other merchandise. Clothed in the typical working uniform of the Japanese electronics factories of the seventies, Maywa Denki embodies the values of the small-to-medium-sized enterprises that once supported Japan during its high-growth period. This "product demonstration" will showcase a number of Maywa Denki original and nonsense instruments, including Melodica, Otamatone, percussion drums and other surprising devices. Novmichi Tosa will engage the SXSW audience in his art and his mission with surprising insight and a sense of humor. Sponsored by IEEE Standards Association.
    Type Interactive, Next Stage
    Website http://schedule.sxsw.com/2012/events/event_OE00933


5:00pm

Not Your Average G-Men: Delivering Awesome.gov

5:00pm

Online with Adobe Business Catalyst and Dreamweaver

5:00pm

Open Innovation: Millions of Us Solving Problems
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.

    Speakers
    CEO | Health Data Consortium

    Chairman & Founder | TopCoder Inc | Jack Hughes is founder and...

    W Coast Bureau Chief | Popular Science


    Type Interactive, Panel
    Hashtag #sxsw #OpenInno
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9603


5:00pm

Performance and Technology: Keeping Arts Alive

    The survival of arts and cultural activities has never been more crucial, nor more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable real-time broadcast and methods that support interactivity. We will discuss methods and emerging expertise in scaling works of performing art and culture to the Internet and to the computing platforms that support performance and interaction, as well as methods for integrating new technologies with performance for aesthetic value. Join us as we explore how arts and culture can participate in digital media and emerging technology to reach more people and retain immediacy and value.

    Speakers
    Dir, Media Arts | National Endowment for the Arts | Alyce Myatt...

    Sr Technical Staff | Walt Disney Imagineering Research & Development...

    Artistic Dir | The Hidden Room Theatre | The Hidden Room is a...

    Head of Broadcast & New Media / NESTA Fellow | Roundhouse | Currently...

    Web, mobile, social dev/PM | Polycot Associates LLC | A theater-maker...


    Type Interactive, Panel
    Hashtag #sxsw #ArtHack
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10345


5:00pm

Positively Inspired Change Campaigns
    Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change make sense? Could focusing our common attention and intention on positive emotions more effectively transform our world? This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. Contribute to the discussion and learn how you can infuse these principles in your next campaign. Questions will include: How do positive (versus negative) emotions influence audiences? How can you build happiness, joy, inspiration and love into your next campaign? How do we inspire these best parts of ourselves in the pursuit of social change and meaningful engagement? Is positivity-based messaging more sustainable than its opposite? How do we balance some of the difficult realities of the world and the work we are doing with a positive message?

    Speakers
    Founder & CEO | Epic Change | Stacey Monk is the CEO & co-founder...

    Co-Founder | StartSomeGood.com | For over 15 years Tom Dawkins...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Positive
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10291


5:00pm

Race: Know When to Hold It and When to Fold It
    This panel seeks to change the conversation from “What can technology conferences do about diversity?” to “What can attendees do about diversity at technology conferences?” The panel is composed of speakers who have each presented at multiple technology conferences on topics that did not focus on race or diversity but instead spoke on topics of sci-fi, electronic ownership of email and digital wills, the influence of mobile development via comic books, social media for youth and business automation lessons from Amazon. While the diversity of some major tech conferences has steadily improved over the years, geek culture - which remains overwhelmingly white and male - is still the norm. This can be daunting for people who, despite being experts in technology and new media, don’t see themselves reflected in the marketing materials or content. Panelists will share how individuals can contribute to making technology conferences more inclusive.

    Speakers
    Tech Consultant | ButYoureAGirl.com | Adria empowers people through...

    CEO | Jannua Multiverse | Anjuan Simmons is a technologist with...

    Tech Blogger, Social Media Consultant | SheGeeks.net | Founder...

    Racialicious.com | Latoya Peterson is a writer, blogger, and...

    Me | Scott Hanselman works for Microsoft as Principal Community...


    Type Interactive, Panel
    Hashtag #sxsw #techdiv
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13715


5:00pm

Saying Good Bye to Your Digital Self

5:00pm

5:00pm

Self-Publishing: A Revolution for Midlist Authors?

5:00pm

Sex, Dating and Privacy Online Post-Weinergate

5:00pm

Silicon Alley: Startup Ecosystem That Never Sleeps

5:00pm

Snackable Content: Working in a Bite-Sized Future
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable Content panel will cover aspects of the changes that have occurred with regards to the proliferation of mobile, social, and aggregation of content on the web. Making content into bite-sized, beautiful and (ideally) meaningful pieces makes it more likely to be shared, but what should be considered in terms of design, discovery, conversion and community? This panel will consider these ideas from multiple perspectives including social design, web trends, community, and advertising/marketing; along with some purely observational and theoretical perspectives on social networks and sharing. Listen and ask questions to thought leaders from the arenas of new media publishing, design, marketing, local community, international brands; and hear from deep thinkers about the web and network interactions in general.

    Speakers
    Dir of Strategy | JESS3 | I'm the Director of Strategy for JESS3...

    The Curiosity Collective | Hi there! I'm a freelance Communications...

    Director of Computering | Barton F Graf 9000 LLC | aka @evil...

    CEO | Little Bird | Marshall Kirkpatrick (@marshallk) is the...

    NIKEiD Digital Lead | NIKE | Todd Ames is the NIKEiD Digital...


    Type Interactive, Panel
    Hashtag #sxsw #Snackable
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11059


5:00pm

Social Flubs: Can Bad Publicity Be Good?

5:00pm

SXSW Interactive Accelerator

5:00pm

SXSW Interactive Accelerator

5:00pm

SXSW Interactive Accelerator

5:00pm

Tech PR Meet Up

5:00pm

The Future of Innovation and Consumer Electronics

5:00pm

The Next Frontier of Public Services

5:00pm

Tricking People into Reading Again
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Despite its reputation as a kitten video landfill, the Internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most of which are read by over a million people.

    The tradition of written humor was in a rough spot before the web. There was National Lampoon in the 70s that acted as a feeder / launching pad for SNL and a bunch of movies, but the magazine was mostly dead by the mid-80s. There was Spy in the 80s. But by the time the 90s rolled around, all you had was lad mags like Maxim and Mad Magazine. If you didn’t live in a big city that carried the Onion, were too ashamed to have a magazine with a half naked reality TV star on your coffee table (Maxim) or were 12 (Mad), you didn’t have a place to read humor. It’s an important art form with a long history all the way back to Swift.

    Whether the online audience knows it or not, when they’re goofing off at work reading Cracked, The Onion and McSweeney’s, they’re partaking in one of the oldest, and most important forms of art and social commentary.

    Speakers
    Editor | McSweeney's | Chris Monks is the managing editor of...

    Founder and Editor | Cracked.com

    Editor | The Onion

    Account Coord | Cracked.com


    Type Interactive, Panel
    Hashtag #sxsw #Comedy
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9617


5:00pm

Web Originals: Television’s New Guinea Pigs

5:00pm

What WebGL Will Mean for the Web

5:00pm

What’s the Holy Grail of Social/Mobile/Local?
    Monday March 12, 2012 5:00pm - 6:00pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are the mobile holy grail of modern times and premium brands are rushing to deliver them, although with limited success. What does it take to deliver such services? What is the role of the content curator? And how can you serve consumers who sometimes just don’t know what they want? Melbourne-based Lonely Planet CEO Matt Goldberg and BBC Worldwide Digital Director Daniel Heaf of London will use the platform to address these questions, examine the technologies and consumer behaviour that are changing the way content providers think, influencing their investment decisions and share their experiences of working with this dilemma across BBC Worldwide’s portfolio of premium passion brands – among them Lonely Planet, Doctor Who and Top Gear.

    Speakers
    BBC Worldwide’s Digital Director | BBC Worldwide

    CEO | Lonely Planet


    Type Interactive, Core Conversation
    Hashtag #sxsw #wenzani
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP8622


5:00pm

Why Your Car Will Be the 5th Screen in Your Life
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    After movie theatres, TVs, PCs, and mobile phones – come learn how your car will become the next screen you embrace. Our cars are already fitted with the most powerful computers that are completing 2,000 decisions per second — but are we using this technology to its full capacity? The fifth screen has arrived, and it's right there next to your steering wheel. Are you ready to interact with the most innovative screen yet? Let's discuss where inventors and marketers will partner with consumers and see how far we can push the fifth screen. Will cars know we’re approaching and unlock our doors, set our temperature and seamlessly sync to our favorite music? Will they read us our emails, tweets, and Facebook messages and allow us to respond? What other new capabilities will we invent? The fifth screen is just at its inception. Join us as we explore the future of our fifth screen.

    Speakers
    Manager, Connected Vehicle | Audi Of America Inc | Anupam Malhotra...

    Director Mobile | AKQA

    CEO | AKQA


    Type Interactive, Core Conversation
    Hashtag #sxsw #5thscreen
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13387


5:00pm

What We Can Learn From Virtual Support Systems

5:15pm

5:15pm

Big Data + Social Graph
    All we read about these days is the promise of “Big Data.” Companies like Google, Facebook, and Amazon are just beginning to tap into the mass information they possess, and one shudders to imagine just how much these companies know about what we’re up to online. There’s no telling how much data there currently is, and may become available in the future, and still no clear path on how to balance the opportunity with the risk. The only thing that is certain is that data is the hottest topic this industry’s seen in a long time – and all of the data in the world won’t help marketers without the right filter. The real power lies here: in the Social Graph. The Social Graph is the missing link between advertising and our interactions on the Web. By tapping into the social connections and relationships between a brand’s loyalists and her closest friends, the Social Graph revolutionizes the degree of advertising effectiveness, with infrastructure that respects consumer privacy.

    Speakers
    CEO & Co-founder | 33Across Inc | Eric is the CEO and co-founder...


    Type Interactive, Future15
    Hashtag #sxsw #33Across
    Theme Late Break and Future15
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12361


5:15pm

Bringing Back the Scientific Method
    If you look back at the history of human civilization, and the last 100 years in particular, you will see a history that is, for the most part, dominated and driven by science. The scientific method and its results have transformed humanity from superstitious tribesmen to gods that can control almost every aspect of themselves and the environment. Yet, beneath the glamorous technology that science has enabled lays a system that is outdated, inefficient, and broken. From the education of future scientists to the equipment needed to carry out basic research, the process of discovery and innovation is hampered by commercialization and inefficiency. The university, once a bastion of knowledge and exploration, is now nothing more than a toll booth. First, students must spend up to $200,000 (much of it with debt that follows them through bankruptcy) for the privilege of teaching themselves from outdated textbooks that cost thousands more. They then enter the modern laboratory, funded by organizations that value the quantity of research over quality and stocked by research equipment manufacturers that gouge their clients by pricing equipment five or ten times what they are worth. Here they start their journey of pumping out research articles, for which they don’t get paid, so that companies like Wiley and Elsevier can make 40% profit margins for simple file hosting. Professorship and tenure is their only respite, the so called white light at the end of the tunnel, yet if they take that path they will be relegated to spending the rest of their lives teaching and writing grants. If instead these scientists decide to enter the corporate world, they will most likely spend their lives trying to increase the efficiency of ammonia synthesis or engine output by 3% instead of curing cancer or building the next rocket that will fly to Mars. The rapid growth of scientific research and knowledge in the last century is unsustainable under the weight of all of these problems. In order to maintain humanity’s momentum and tackle the global problems that we face now and in the next 50 years, in order to save future generations from the problems we’ve created, we need to open science up to the masses, making it more democratic and efficient. This talk is about how citizens, without involvement from the government or private industries, can help solve science’s problems.
    Type Interactive, Future15
    Hashtag #sxsw #SciMethod
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100332


5:15pm

John Romano and Evan Carroll Book Signing

5:30pm

Genius or Feeble? Ranking Luxury Brands Digital IQ

5:30pm

PurpleSight: A New Way to Look at Politics

5:30pm

Digital Leaders Are Made, Not Born. But How!?

5:30pm

#140conf: Technology Showcase

5:35pm

5:45pm

Deconstructing the Myth of Viral Video

6:00pm

Agency Innovation in 15-Minutes or Less
    Unlocking innovation within an organization is a mystery for most, especially those within advertising and marketing agencies. For agencies there are limitations to our business model putting business practicality and unpaid innovation at odds. Without investing in innovation, clients won’t pay for skills that you have not demonstrated—the ultimate chicken or egg question. In addition to the business challenges, there are a lot more practical questions as well, like where to start innovating? While we are dealing with where to start innovating, we look back and realize how many hours went unbilled, unused every year. We just do not know where to start. This talk will put actionable steps to innovating at any organization, focusing on agencies, and discuss how to harness the power of the unbilled hour to innovate. Harnessing the energy of your organization has the ability to win new business, empower your teams and finally uncover that elusive word innovation.

    Speakers
    Chief Prod Officer | Possible Worldwide | Marty Boyer is the...


    Type Interactive, Future15
    Hashtag #sxsw #15min
    Theme Late Break and Future15
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11090


6:00pm

Kevin Pollak’s Chat Show - LIVE Comedy Podcast

6:15pm

Safe Harbor Room

6:30pm

En/Forced Femme: Sex Workers and Social Media

6:30pm

The Algorithm Method: Love in the Social Media Age

8:00pm

Funny or Die & Caviar Present The Super Serious Show

10:30pm

Funny or Die & Caviar Present The Super Serious Show
 
 

8:00am

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - AT&T Lounge

9:00am

All Day Event - Chevrolet Volt Recharge Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:00am

All Day Event - IBM Future of Social Lounge

9:00am

All Day Event - Isis Lounge

9:00am

All Day Event - Microsoft Lounge

9:00am

All Day Event - PepsiCo Central

9:00am

All Day Event - Samsung Blogger Lounge hosted by Techset

9:00am

All Day Event - Samsung Smart Wall

9:00am

All Day Event - SXcycles
    Tuesday March 13, 2012 9:00am - 10:00am @ SXCycles Tent (513 E Cesar Chavez St, Austin, TX 78701)

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!


    Type Interactive, Lounge
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_OE01441


9:00am

All Day Event - The Americans Elect Lounge

9:00am

All Day Event - The Beacon Lounge

9:00am

All Day Event - The Circus Mashimus

9:00am

All Day Event - The iTriage "Power-Up" Lounge

9:00am

Morning Event - Java Monster Mornings

9:00am

All Day Event - Catch A Chevy/Drive A Chevy

9:30am

Creating Relationships That Matter
    Successful business depends on successful relationships. While a social media strategy may contribute to success, it is never the primary reason for success or failure. Wherever you fall on the spectrum of many-to-many all the way to one-to-one, you need more than a social network. The interactions leading up to that “magical handshake” often occur behind the scenes, not on social media platforms. Converting contacts from your social network to your personal network creates the momentum that leads to lasting value. Better still, capitalizing on the orbital, or extended, networks of those in your personal network allows you to extend your reach beyond those whom you know to those whom you need to know…and those who stand to benefit from an awareness of you and what you have to offer. Organized, disciplined contact management that helps you make the most of the details you learn about people. In any field, those little details don’t mean a lot—they mean everything! Mike Muhney will share how to find opportunities to reach out to the people in your network—and the people in their networks—in ways that offer true value to others. He’ll provide practical tips on making your personal networks, well, personal.

    Speakers
    CEO & Founder | VIPorbit Software Intl Inc | Co-Founder & Co-Creator...


    Type Interactive, Book Reading
    Hashtag #sxsw #yourorbit
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100433


9:30am

#Kony2012: What Does 70+ Million Views Mean?
    Tuesday March 13, 2012 9:30am - 10:30am @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)

    The recent campaign film on Uganda by Invisible Children - 'Kony 2012' calling for the arrest of war criminal Joseph Kony has had a dramatic reach unseen for any previous human rights video online. Within one week it has been seen over 70 million times on YouTube. How has it spread so far and so fast? It has also drawn a strong backlash of criticism - is it promoting stereotypes and paternalistic, is it promoting the wrong solution for the problems of Uganda? This panel will include perspectives from online advocacy, from video documentary, and human rights activism to ask: What can we learn from the spectacular online reach of the Kony 2012 film, what are the critiques of it from perspectives of representation and advocacy choices, and can we evaluate and prioritize these different perspectives?



    Speakers
    Partner | Fission Strategy | Cheryl Contee, Partner at Fission...

    Director | New Media Ventures

    Chief Data Scientist | Betaworks | Gilad is the Chief Scientist...

    Program Dir | Witness | Sam Gregory is the Program Director at...

    Cofounder | Project Diaspora | TMS “Teddy” Ruge is currently...


    Type Interactive, Panel
    Theme Government and Global Issues
    Level Intermediate
    Info Y
    Website http://schedule.sxsw.com/2012/events/event_IAP992508


9:30am

3 Secrets to a Killer Elevator Pitch
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Learn about the 3 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator and Ignite. Then pitch your startup and get feedback on the spot. Not for beginners! We have seen thousands of pitches and invested in hundreds of companies. Come after you’ve already practiced your pitch a 100 times and are ready to take it to the next level. First I’ll spend 15 minutes talking about the 3 secrets and show some killer examples. Then YOU get up on stage and give YOUR 90 second pitch, and then one of the panel will give YOUR pitch showing how we would improve it. If you want to pitch your startup, send a link to your 90 second pitch video to sxsw@killerelevator.com

    Speakers
    Sr Editor | Texas Monthly

    Dir | Capital Factory | Joshua Baer is an email marketing pioneer...

    Founder | AngelList


    Type Interactive, Panel
    Hashtag #sxsw #KILLER
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13601


9:30am

Augmented Reality = ARPA’s Original Vision of Web
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider's "Man-Computer Symbiosis," 1960; Douglas Engelbart's "Augmenting Human Intellect," 1962; and Ivan Sutherland's "The Ultimate Display," 1965. Some focus will also be given to the people and personalities involved. Heidi Hysell will provide the technical explanation for many milestones in the evolution of the Internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

    Speakers
    Dir of Digital | Humble.tv | Chris Grayson is Director of Digital...

    Technologist | Nickelodeon | Heidi Hysell has focused most of...


    Type Interactive, Dual
    Hashtag #sxsw #ARnet
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13307


9:30am

Busting the Myth: Natural Input Requires Learning
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Dan and Kay will bust a commonly held myth: that there is some Natural way of interacting with technology, and that simply by changing modality (touch, body tracking, etc) we will eliminate the need for a UI.

    They will present examples from the creation of Surface, (Kay was Design Manager and Dan the UX Architect), including footage of real users interacting with disastrously failing prototypes. They will show how years of iterative design drove to the inescapable conclusion that input is a language, one which must be created by the designer, learned by the user, and taught with a new type of UI.

    You will learn how an interface can be designed to teach an input language in a natural way. Drawing from product examples such as the Palm Pilot, iPhone, and Windows 8, they will demonstrate how to design and build products people love and which use new input technologies. You will learn about the creation of user interfaces which teach new input languages in a way that seems Natural.

    Speakers
    Asst Professor | University of Toronto | Daniel Wigdor is an...

    Sr Design Lead | Microsoft | Kay Hofmeester is User Experience...


    Type Interactive, Dual
    Hashtag #sxsw #learnnui
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12281


9:30am

China: Creators and Consumers of the Future

9:30am

Compass/SASS/LESS: Tips, Tricks & Best Practices

9:30am

Creating a Mobile Wallet Worth Having
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    With buzzwords like “NFC” and “mobile wallet” thrown about in the press ad nauseam, consumers and the mobile and financial industries are looking for who will emerge the winner in the effort to control mobile money – and there’s a great deal of money to be had if it’s done right. But as often as the mobile wallet is lauded for its convenience, it’s derided as “a solution in search of a problem.” Ultimately, in order to meet the real needs of consumers, wallet-makers need to stop focusing solely on the technologies of mobile payments, and actually look at what will drive usage: a mobile solution that is actually worth having. This doesn’t yet exist, but it could, if application developers create tools that actually change the way merchants and consumers feel, think, spend and save money. We will discuss what the true opportunity is for the mobile wallet and the elements that need to be included to move beyond technologies like NFC, to delivering the customer benefit to end users.

    Speakers
    Dir, Strategic Mobile Initiatives | Intuit


    Type Interactive, Solo
    Hashtag #sxsw #Wallet
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9446


9:30am

Developing for a Consumerized Enterprise World
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.

    Speakers
    Head of Design & Co-founder | BetterWorks | George Ishii is Head...

    COO & Co-founder | Better Works | Sizhao "Zao" Yang is currently...


    Type Interactive, Dual
    Hashtag #sxsw #Enterprise
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10911


9:30am

Disrupting the Traditional Ticketing Industry

9:30am

Epic Battle: Creativity vs. Discipline in Social

9:30am

Fireside Chat with Bob Metcalfe

9:30am

Gaming Tools Kids Want to Use
    Limited choices exist when kids seek to author, not just play, their own video games. If video games are on track to topple film as the last big media mammoth, how can we build a video game workforce that we need? Instead of reinforcing the divide between artists and programmers, can we get more kids interested in learning the complex work that game development involves, and foster a really great game development community? What kids like to use for game development may surprise you. Come hear what they like, why the like it, and how new tools need to be built to meet the demands of future game developers. Join a conversation about authorship, identity, creativity, and the tools kids really use for developing serious and social games. Gain insight on elements of game tools that kids would use--if they existed!

    Speakers
    Computer Science Professor | University of Colorado | Alexander...

    Associate Professor, School of Media Arts | Columbia College...

    Exec Dir | Girlstart

    Executive Producer | Zynga Inc | Virginia McArthur is an Executive...

    Dir, Global Community Affairs | Advanced Micro Devices | Ward...


    Type Interactive, Panel
    Hashtag #sxsw #GameTools
    Theme Health and Education
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10541


9:30am

Health As a Team Sport

9:30am

How the iPad Can Save Accessibility

9:30am

How to Raise Awareness Through Blogger Outreach

9:30am

Human Language Technology and Where It's Headed
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Language is the holy grail of artificial intelligence. When we imagine sharing a world with smart machines, we don't think about logic, or problem solving, or winning at chess. We hear HAL-9000 declining to open the pod bay doors, and the Terminator saying he'll be baaack. Researchers have been working on building computers we can talk to for 60 years; in the 1990s, Bill Gates predicted that speech would soon be “a primary way of interacting with the machine”. So why aren't we talking to our computers yet ....Or are we? Thanks to new developments in human language technology (also known as "natural language processing") and text analytics, computers are analyzing everything from e-mail and tweets to clinical records and and speed-date conversations. How does the technology work, when does it work well (and when not), what's it doing for us, and where is it headed?

    Speakers
    Assoc Professor | The University of Texas | Jason has 15 years...

    Professor | Cornell University | Professor of computer science...


    Type Interactive, Dual
    Hashtag #sxsw #nlproc
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9466


9:30am

I May "Like" You, but I'm Not in Like with You

9:30am

IRL: Improving Communities with Social Media

9:30am

Music Discovery: Man vs. Machine
    Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

    Speakers
    Dir of New Media | KCRW | Anil Dewan Bio Anil Dewan is director...

    CEO | MOG | DAVID HYMAN, a self-proclaimed music junkie, is CEO...

    Editor/Music Writer | Fuel/Friends Music Blog | HEATHER BROWNE...

    CEO | wahwah.fm | Philipp Eibach (30) has been working on wahwah.fm...

    GM & Co-Founder | We Are Hunted

    Founder | Sperry Media | SCOTT PERRY's consulting and marketing...


    Type Interactive, Panel
    Hashtag #sxsw #musicdisc
    Theme Convergence
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13061


9:30am

Reported Aggregation: A Truce in the Content Wars?
    Tuesday March 13, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    2011 was a big year for news—from the Arab Spring uprisings to the debt-ceiling meltdown, to quakes, floods hurricanes and the Republican presidential smackdown. Fortunately, the year also saw the emergence of a new approach to presenting breaking news—reported aggregation, a form that offers the chance of a truce in the battle over original reporting vs. aggregation (aka Bill Keller vs. Arianna Huffington). Reported aggregation blends curation, social media, and traditional, pick-up-the-phone-or-hit-the-streets reporting to deliver up-to-the-minute coverage of breaking news and, increasingly, ongoing coverage of in-depth stories. Successes include Andy Carvin's breathtaking Twitter feed, which combines you-are-there retweets with crowdsourced verification and original contributions, is one example; Mother Jones' highly popular explainers, which Nieman Labs called "a fascinating fusion between a liveblog and a Wikipedia page;" HuffPo's and Slate's ongoing experiments with curation/reporting blends; and more. In this session, we'll look at what makes this form so successful, share ideas and best practices, review tools that will work for even the most tech-hating hack, and discuss the potential of reported aggregation as a new gold standard for breaking news.

    Speakers
    Co-Editor | Mother Jones | Clara Jeffery is co-editor of Mother...

    News Editor | Mother Jones | Nick Baumann is the News Editor...


    Type Interactive, Dual
    Hashtag #sxsw #aggreport
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100019


9:30am

Second Screen Dashboard: Cover Live Events Better

9:30am

SXSW Interactive Accelerator

9:30am

SXSW Yoga

9:30am

The Right Tool for the Job: Native or Mobile Web?

9:30am

Transforming Social Media for the Senior Community
    Tuesday March 13, 2012 9:30am - 10:30am @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    Today 40 million people are over 65 - the largest and fastest growing demographic in America. With Baby Boomers retiring, over 10,000 people a day turn 65, a trend that will continue over the next decade. Americans age 50+ are increasingly likely to have a cell phone, a laptop or tablet, or a game console, and represent the fastest growing age segment to adopt to social networking and hypernet technology. What’s the opportunity? A connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting our online and offline lives. Unfortunately, this tech-enabled lifestyle is not yet widespread among older age ranges, hampered by technology choices that are complex and difficult to use. To enable a connected living and social aging experience for older consumers, vendors need to begin to design for all, and entrepreneurs and the venture community need a more dynamic relationship with this huge and underserved growth market.

    Speakers
    Chapter Head | Seniors In Touch/Health 2.0 Houston | Occasional...


    Type Interactive, Solo
    Hashtag #sxsw #sm4seniors
    Theme Social Networks
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9748


9:30am

Vetting in the Age of Social: Who Do You Trust?

9:30am

Wall-E or Terminator: Predicting the Rise of AI

9:30am

What Left 4 Dead Can Teach Us About Kids Games
    When creating games for children game designers often work in a vacuum. As adults, we are far removed from the developing cognitive and motor skills that are a hallmark of a growing child. Meanwhile, game dev resources tend to gloss over information on developing games for kids, often implying that the younger the child, the bigger the buttons and the shorter the words. Children, especially those under twelve, have a unique set of cognitive and physical challenges that developers must understand in order to make truly engaging games for children.In this session, we’ll cover game ideas that are developmentally appropriate for children. But this isn’t an average list of game mechanics. We’ll challenge designers to delve into their own grown-up media library to find new inspiration for all their design projects. By the time it’s all said and done, attendees will have ideas on how Left 4 Dead, FourSquare, Plants vs Zombies, and even Words with Friends can inspire great kids games.

    Speakers
    Creative Director | No Crusts Interactive | Anne is a writer...

    Pres & Founder | No Crusts Interactive | Dr. Carla Engelbrecht...


    Type Interactive, Dual
    Hashtag #sxsw #Left4Kids
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9851


9:30am

All Day Event - Startup America at SXSW

10:00am

App Empire
    Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.

    Speakers
    Founder | Chad Mureta | Chad Mureta is the founder of Empire...


    Type Interactive, Book Reading
    Hashtag #sxsw #makemoney
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100422


10:00am

Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter

10:35am

Chad Mureta Book Signing

11:00am

Daniel Wigdor Book Signing

11:00am

11:00am

Get Lucky: Putting Planned Serendipity to Work
    “Get Lucky” is a manual for serendipity: what it is, how it works, and how to put it to work for you. As the pace of change accelerates around our businesses and the sheer volume of information explodes, we're under incredible pressure to connect just in time with the people and ideas we need to thrive, even when we don’t know who they are or where they might be. This uncertainty isn’t a problem, however—it brings tremendous opportunities, but only if we embrace one of the most important drivers of success in the modern economy: serendipity. Serendipity isn’t an abstract, magical notion—it can be planned. Though we can’t know exactly when serendipity will strike, we can foster the conditions for it to occur early and often. Luck isn’t lucky—it's learnable. This session will show you how the world’s most admired businesses have applied the 8 essential skills of serendipity.

    Speakers
    Code for America | Lane Becker has been hanging out on the Web...

    CTO & Co-Founder | Get Satisfaction Inc


    Type Interactive, Book Reading
    Hashtag #sxsw #getlucky
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100244


11:00am

3D Printing: Not Everyone Will Be Excited
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    If the growth of the internet taught us anything, it is that not everyone welcomes exciting, disruptive technologies. Impacted industries like film and music demanded that Congress protect them from the internet. In the near future, companies disrupted by the widespread adoption of 3D printing could set off a new wave of DRM and intellectual property (IP) expansion. To understand how this might happen, first you need to understand how IP law applies to things that can be 3D printed. Can you copyright a hammer? Can you patent a sculpture? After explaining how IP applies to objects coming out of a 3D printer, this talk will highlight steps being taken to protect 3D printing from being strangled in Washington, DC.

    Speakers
    Public Knowlege | Michael Weinberg joined Public Knowledge as...


    Type Interactive, Solo
    Hashtag #sxsw #3DDC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9496


11:00am

Advise THIS! Matchmaking Startups & High Profile Advisors

11:00am

Agile Apps: Effective Mobile & Native Development
    As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often in an environment where each update must pass through a review process? How do we aggressively refactor code when outdated clients must be supported? Can we iterate efficiently on features when design changes require more than a stylesheet update? A group of experienced web, mobile, and native app designers and developers will discuss our experiences working on native applications. We will explain what unexpected challenges we encountered coming from a web background, what strategies have helped us design and develop native applications, what did not work, and what we should learn from experienced native application developers.

    Speakers
    Dir, Mobile Technology | Pivotal Labs

    CTO & Co-Founder | Hyperspace | Amanda Wixted is the co-founder...

    Prod Designer | Quora | Anne Halsall is a product designer at...

    Sr Software Engineer | Carbon Five | Jonah is a developer at...

    Dir of Design | GitHub | Kyle Neath is something like a designer...


    Type Interactive, Panel
    Hashtag #sxsw #agileapps
    Theme Design and Development
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10625


11:00am

Becoming a CEO: Lessons from Four Techette Leaders

11:00am

Beyond a Thousand Words: Accessible Complex Data
    Our world is becoming increasingly intelligent, interconnected, and instrumented, resulting in massive amounts of data being collected. This data is a treasure trove of information that can be mined to improve service, increase sales, or make operations more efficient. Analysis of such large amounts of data, often called analytics, is increasingly desired by governments and businesses alike. Yet getting useful information from such large amounts of data is a daunting task. Analytics often relies on real-time visual renderings that allow users to quickly spot trends and gain insights. These visual renderings tend to be complex charts (bar, line, scatter, or bubble charts, timelines, node diagrams, etc.) or editable node diagrams. Visual charts can be challenging to understand, especially for persons with disabilities. This presentation describes some of the accessibility challenges of charts, large datasets, and node diagrams and some techniques to make them more accessible and usable by people with disabilities.

    Speakers
    IBM Research Human Ability & Accessibility Center Consultant...

    Accessibility Consultant | IBM | Susann Keohane is an accessibility...


    Type Interactive, Dual
    Hashtag #sxsw #accessdata
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11877


11:00am

Can Printed Electronics Save the Music Industry?

11:00am

Confessions of a Community Moderator
    Tuesday March 13, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)
    Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers.No matter how much they love their communities, moderators have their fair share of “I can’t believe this is happening” moments. All in real time. We’re here to confirm you are not alone. There is a community of Community Managers who have been in your shoes. Let’s come together to share, commiserate and learn about best practices in technology, fan management, governance and more from those representing Converse, Peanuts, Aveda, and Humana. Consider it your 12 Step Program. Don’t worry, all names will be changed to protect identities of the victims.

    Speakers
    Director of Social Media | Intrapromote | Annalise Kaylor built...

    Pres | Critical Mass | With Critical Mass for nearly a decade...

    VP Social Media | Critical Mass | A social media strategist and...

    Assoc Producer, Social Media | Charles M Schulz Creative Associates...

    Community Manager | Anomaly | Rebecca grew up right outside of...


    Type Interactive, Panel
    Hashtag #sxsw #ModConfess
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12142


11:00am

Contextual Communication: Crowds and Coordination

11:00am

Creating an Internet of Entities
    Tuesday March 13, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    The Internet today consists of a morass of partial and redundant content: the ~17m businesses and POI in the US, for example, are duplicated over 1.2 billion website across over 5 million domains. This tangle of duplicate, fragmentary, and often incorrect information ensures that unequivocally identifying a person, place or thing on the Internet will always be a challenge. The members of this panel are working to fix this, and will discuss their projects in the Library, Government, and Big Data sectors to create an Internet where real-world people, places, and things can be referenced unambiguously. It focuses on pragmatic, real-world examples: the panelists from Factual, the Sunlight Foundation, Jetpac, and the Internet Archive each highlight their specific experiences in creating platforms and apps that identify and disambiguate individual entities across applications and verticals, and describe both the pitfalls and benefits of working towards an Internet of Entities.

    Speakers
    Software Developer | Sunlight Foundation

    Dir | Internet Archive

    CTO | Jetpak Inc

    Dir of Prod | Factual Inc | Tyler Bell (@twbell) leads Factual's...


    Type Interactive, Panel
    Hashtag #sxsw #netentity
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9597


11:00am

Digital Divas: How Girls Rule the Digital Universe
    How can brands in low-interest, low-involvement categories truly engage women in the digital space? Which of women’s digital activities are purchase decision drivers vs. distractors? What do women really want from brands online? Ogilvy, Microsoft and Mindshare teamed up to tackle those questions and more with “Digital Divas,” a groundbreaking study of more than 12,800 women that reveals how the Venus-Mars analogy extends into the digital sphere: how women vs. men live and breathe online and what that means for brands. "Digital Divas" makes sense of the daunting deluge of data on women in the digital domain to tell the story of how women seek, share and shop across channels. We’ll discuss and debate some hot topics, like why women really “like” brands on Facebook and what a “like” is truly worth. We’ll share some surprising new digital developments, like what surpassed peer recommendations and store coupons in 2011 to become the No. 1 influencer of women’s online purchase decisions. And we’ll illustrate how even the least sexy brands are connecting with, captivating and cashing in on women in the digital domains they rule.

    Speakers
    Partner, Cultural Strategy Director | Ogilvy & Mather | Dayna...

    Managing Partner, Dir of Strategic Planning | Ogilvy & Mather...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Divas
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12284


11:00am

Educating the Future of Austin Technology
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)

    Today's technology is changing the world at a quicker pace than any prior period of time. In order to keep up with this transformation, our education system will need to react at a much faster rate to develop new skills, curriculum, and resources. This session will bring some of the top educators and influencers from the area together to share how they plan to influence and support this need. The roundtable discussion will include speakers from the private and educational sector, specifically business and engineering academicians from the Austin Independent School District (AISD), Austin Community College (ACC), Concordia University, Texas State University and the University of Texas.

    Speakers
    Dean | Concordia University | Dr. Donald Christian serves as...

    Dean | UT Austin Cockrell School | Gregory L. Fenves is dean...

    Dean, Computer Sciences & Advanced Tech | Austin Community College...

    VP of IT Solutions | SureScore | Nathan Green is the founder...

    Dir | Texas State University | Terry Chase Hazell has advanced...


    Type Interactive, Panel
    Hashtag #sxsw #AustinTech
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100410


11:00am

Gaming the Environment for Positive Change with Philippe Cousteau
    Join explorer and environmentalist Philippe Cousteau and panelists to explore how gaming innovations can improve the world. In 2010, The University of Virginia launched the UVA Bay Game, a large-scale game simulation of the Chesapeake Bay watershed that allows players to take the roles of various stakeholders (farmers, developers, policy makers) and to see how their choices affect the health and economy of the watershed. Since its launch, Cousteau’s Azure Worldwide has collaborated on the game’s development. From college courses and virtual classrooms to corporate board rooms and Capitol Hill, learn how the potential impact of the game has intrigued legislators, corporate leaders and other stakeholders. Panelists will discuss: How can games/simulations allow a variety of stakeholders to solve complex problems? Can games not only create solutions but also create new ways of thinking and interaction? What applications does the UVA Bay Game have outside of the Chesapeake Bay Watershed?

    Speakers
    Co-Founder & CEO | Bennu LLC | Ashok Kamal is Co-Founder & CEO...

    Director of Sustainable Business Innovation | Intel Corporation...

    Associate Vice President for Research | University of Virginia...

    Co-Founder | Azure Worldwide | Explorer, social entrepreneur...


    Type Interactive, Panel
    Hashtag #sxsw #uvabaygame
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100610


11:00am

Gen Y&Z Expectations to Transform Customer Exp
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.

    Speakers
    CEO | Allegiance Inc | Adam Edmunds directs the company's strategic...

    VP Prod Mgmt | Allegiance | Al Nevarez is Allegiance's VP of...


    Type Interactive, Dual
    Hashtag #sxsw #voc
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100152


11:00am

Get Lucky: Create Serendipity to Spur Innovation

11:00am

Gimme Shelter from the Storm Clouds
    As more products and services move to the proverbial cloud, from shared collaboration, commercial product offerings, and user-uploaded content, new business models are created while extant business models come under attack. This panel will explore the disruption caused by some new cloud-based services and how this disruption is affecting existing industries. For example, who is responsible for liabilities arising from the use or exploitation of content stored in the cloud; should Congress change the law to impose new liability/responsibilities on operators of cloud-based services; what rights, if any, do consumers have to perpetual access to their content in the cloud; can a user transfer their content in the cloud to another device or person? These and other questions will be addressed by the distinguished panel.

    Speakers
    EVP, Business Dev | Universal Music | As Executive Vice President...

    Attorney | Wilson Sonsini Goodrich & Rosati | Gary Greenstein...

    Atty | Lommen Abdo Cole King & Stageberg PA

    Exec Dir | Broadcast Music Inc

    CEO | MP3tunes


    Type Interactive, CLE
    Hashtag #sxsw #Shelter
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100352


11:00am

Government As a Catalyst: Prizes 4 Tech Innovation
    Tuesday March 13, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    Want to make some money? Federal agencies have recently been given the authority by Congress to sponsor competitions for individuals, groups, and companies to develop new ideas and technology innovations for a chance to win potentially lucrative prizes. These competitions can range from new mobile outreach technologies to web-based data analytics tools to even vehicle-to-vehicle communications; the government is looking for breakthrough technologies from the minds of the most innovative and forward thinking Americans, many of whom are at SXSW. This session will highlight some of the coolest prizes for technology development that the government has been involved in to date, including the DOT’s Connected Vehicle Challenge, the VA’s Open Source and blue button projects, and NASA’s centennial challenges. Additionally you will learn about some prizes government did NOT play a role in to explore what role the government should be playing in these activities moving forward.

    Speakers
    Open Government Initiative | NASA | http://about.me/gerty

    Team Leader for Program Mgmt & Evaluation in the USDOT ITS Joint...

    Prizes & Challenges Program Exec | NASA | Ms. Gustetic’s experience...

    Co-Founder & Pres | GlobalGiving | Mari co-founded GlobalGiving...

    Michael O’Neill is an acting, directing, Commedia Dell’Arte...


    Type Interactive, Panel
    Hashtag #sxsw #TechPrize
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11048


11:00am

Hackathons: Kickstart a Movement from a Weekend
    It all happened so quickly: you arrived at the hack-a-thon, got excited, met interesting people, came up with a great idea, built a prototype (in less than 12 hours) and presented to an adoring crowd.Then everyone went home. Slept. Ate. And lost momentum...Hackathons are evolving: from a room filled only with developers, to rooms full of social innovators -- developers, designers, planners, journalists, civic leaders and more -- coming together to address pressing urban issues (transportation, community development, energy use etc). This is exciting, and produces potentially groundbreaking ideas. But too often, the hackathon finishes and projects never see the light of day. The good news, is that it is relatively easy to turn these 48-hour geek-chic fests into events with lasting impact. This conversation will allow hacker organizations, government, businesses and citizens to discuss the value of hackathons and how to leverage them to kick-start change-making movements in cities.

    Speakers
    Assoc Dir of Invention | Deutsch LA | Christine has been called...

    Chairman & Founder | Gray Area Foundation For The Arts


    Type Interactive, Core Conversation
    Hashtag #sxsw #cityinnov
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10220


11:00am

How Simulations Can Change the Future of Learning

11:00am

How the Wallet Was Won: The End of Paper Receipts

11:00am

How the White House is Mobilizing Social Media
    Tuesday March 13, 2012 11:00am - 12:00pm @ AT&T Conference Hotel (Salon E) (1900 University Ave, Austin, TX 78705)
    From his first day in office, President Obama put a priority on an open and engaging government. From Hangouts to hashtags, the White House is utilizing social media to interact with Americans everyday on the issues that they care about the most. As the first Administration in history to have a presence on Twitter, Facebook, Google+ and elsewhere online, the White House’s social media strategy is focused on creating opportunities for meaningful engagement. This session will highlight the #40dollars campaign surrounding the payroll tax cut extension, White House Hangouts and more. Kori Schulman, Deputy Director of Online Outreach at the White House, will discuss how the Administration is breaking new ground to engage with citizens in the digital age and what’s next.

    Speakers
    Deputy Director of Outreach | The White House | Kori Schulman...


    Type Interactive, Solo
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992446


11:00am

Is Aggregation Theft?

11:00am

Journalism’s Got 99 Problems: Design Is #1

11:00am

Juggalos: Rabid Branding, a Case Study

11:00am

Lie to Me: CSS3 Demystified by Haakon Wium Lie

11:00am

Lightweight NLP for Social Media Applications
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Social media includes lots of free-form textual data in "natural languages", the languages people speak. Natural Language Processing (NLP) helps you analyze that data. Some NLP problems are very hard, but a number of lightweight NLP techniques are available in open-source tools. You can use these to improve your social media applications, even if you're not a computational linguist. In this session, I will introduce some of these techniques and tools, and I will give hints on getting started using NLP in your social media applications. Many NLP techniques require training corpora, sets of annotated documents. I will talk about constructing and maintaining a training corpus. And, I will talk about some of the ways we use NLP at Lithium Technologies.

    Speakers
    Scientist | Lithium Technologies Inc | Bruce has a Ph.D. in Computer...


    Type Interactive, Solo
    Hashtag #sxsw #nlp
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11243


11:00am

Link Builders Meet Up

11:00am

Mentor Session: Blake Engel

11:00am

Mentor Session: Bryan House

11:00am

Mentor Session: Gregory Kallenberg

11:00am

Mentor Session: Jeremy Carr

11:00am

Mentor Session: Ned Hill

11:00am

Mentor Session: Ramu Yalamanchi

11:00am

New Career for Journalists: Online Video Producer

11:00am

Philanthropy for Everyone: Community Grantmaking
    Philanthropy is changing. Social change makers face continuing economic uncertainty. Government programs are downsizing. And traditional grantmakers can be hard to reach, requiring long proposal and reporting cycles. Despite these challenges, exciting new trends in giving and fundraising are on the rise. The new philanthropy is driven by the DIY maker ethic, powered by social media, and draws on both entrepreneurial and good, old school community organizing practices. Everyone knows Kickstarter's crowdfunding model, but there is so much more to the story. Awesome Foundation chapters worldwide are launching crazy brilliant ideas, $1,000 at a time. Kiva Detroit brings micro-lending strategies back home from the developing world, while Detroit Soup brings people together for dinner and fundraising. The Next Generation Giving Project is a group of cross-class people under 40 years old collectively raising $100,000+ and granting it to social change organizations in the Northwest. This is just the start, and anyone can do it. Come meet the new face of philanthropy, learn about innovative models -- the tough lessons and the best practices. Most importantly, find out how you can join the rise of the new philanthropy crowd today.

    Speakers
    Co-Collaborator | Detroit Soup

    Office Director | DARPA | Mr. Dan Kaufman joined DARPA in August...

    Donor Organizer | Social Justice Fund

    Consultant

    Dir | The John S and James L Knight Foundation


    Type Interactive, Panel
    Hashtag #sxsw #CommGrant
    Theme Better Tomorrow
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP10031


11:00am

Pinterest Explained: Q&A with Co-Founder Ben Silbermann

11:00am

Ruby Developers Meet Up

11:00am

Sneakers & Technology: A True Love Story

11:00am

Social Commerce: Not Yet Taking Off Like Farmville
    Tuesday March 13, 2012 11:00am - 12:00pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    Connecting the power of social media with commerce should be a no brainer -- the next chapter in eCommerce. Indeed, Facebook has shown that people are 4x more likely to buy something when it's recommended by a friend and 10x more likely to buy a deal after a friend buys it. But despite all this intuitive rightness, it doesn't appear to be taking off like Zynga games.This panel will explore the boundaries of social commerce -- it's a popular meme but what is it really? How are the big ecommerce players looking at this big opportunity? And what big things are already happening in this next chapter of online commerce?Local and Social also go together like Peanut Butter & Jelly. This panel will also explore the local aspects of social commerce, which touches mobile, geo-location, check-ins, deals and good old fashion local businesses.

    Speakers
    Senior Analyst & Editor | Sterling Market Intelligence, Opus...

    Dir, Product Marketing | Facebook

    Dir, Brand Development & Strategy | QVC

    CEO & Co-Founder | Buyosphere


    Type Interactive, Panel
    Hashtag #sxsw #ecommerce
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13746


11:00am

Social Media Boundaries: Personal/Personnel Policy

11:00am

Social Shopping: The Zeros & Ones Changing Fashion

11:00am

Software Patents: Great, Dangerous or Pointless?
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Software patents have a mixed reputation. They make some millions, are labeled a scourge by others, and are generally just overlooked or misunderstood by the general public. In the end, it's an open question whether they drive innovation or hamper it.The panel will discuss patent issues as relating to startups and emerging technologies. Topics covered include: Whether acquiring patents makes sense, issues about building on third-party platforms, the growth of patent litigation, and the relationship between patents and innovation; relying on real-world examples when possible.Julie Samuels of EFF will discuss an emerging trend of suing startups over patents. Ruben Rodrigues of Foley & Lardner LLP will discuss when startups might consider patents, when not to, and different perspectives on patents and innovation. Having reported on "patent trolls" for NPR, Laura Sydell will discuss her impressions of the patent system and its effect on innovation.

    Speakers
    Exec Dir | Engine Advocacy | Julie Samuels, a Staff Attorney...

    Digital Culture Correspondent | NPR | Laura Sydell reports on...

    Assoc | Foley & Lardner LLP | Ruben Rodrigues is an associate...


    Type Interactive, Panel
    Hashtag #sxsw #SWPatent
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11635


11:00am

Starting Up in China

11:00am

SXSW Interactive Accelerator

11:00am

Taking Team Solidarity into the Trenches

11:00am

The Future of Music Consumption

11:00am

The Science of Good Design: A Dangerous Idea

11:00am

Using Psychology to Increase e-Commerce Conversion
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Garden Inn (Sabine) (500 North IH 35 Austin,, Texas, USA )
    If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.

    Speakers
    Sr e-Commerce Prod Mgr | National Instruments | Joe Rawlinson...


    Type Interactive, Solo
    Hashtag #sxsw #BrainConv
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12457


11:00am

We Are Legion: Digital (R)Evolution

11:00am

Who Needs a Fashion Cycle? I've Got Social Media
    Tuesday March 13, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    The traditional cycles of fashion trends, consumer buying patterns and clothing manufacturing no longer exist in the fashion industry – fashion is ‘now’ in all its capacity and its current pace brings with it a variety of side effects. A traditional fashion cycle refers to the processes of adoption and rejection of a particular trend/activity etc. We will discuss how this definition has evolved in the today’s fashion digital era. We will investigate how digital and technological developments have affected today’s fashion industry from a media, consumer and retail perspective. We will assess the growing importance of social gaming and community to the fashion industry. We will examine social shopping, instant gratification and the saturated world of fashion information and moving trends. In conclusion, we will discuss whether we will be able to sustain the current consumption of information and flow of material and how best to operate in this new world.

    Speakers
    VP of Marketing | Quincy Apparel | Anthony Santagati III is a...

    Founder & CEO | Lyst | Chris is the CEO and cofounder of Lyst...

    Founder & Editor in Chief | Business of Fashion | Imran Amed...

    Digital Comm Consultant | Karla Otto International | Michelle...

    Director of Digital Strategy, Tribal DDB | Tribal DDB | Nikolas...


    Type Interactive, Panel
    Hashtag #sxsw #fcycle
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12334


11:00am

Why Ad Agencies Should Act More Like Tech Startups

11:00am

You Don't Need Bandwidth to Be Awesome

11:00am

All Day Event - SXSW Trade Show

11:00am

SXSW Create

11:15am

Gretchen Rubin Book Signing

11:30am

Your Best Just Got Better
    Understanding the fundamentals of workflow and the principles of human performance enable entrepreneurs with the tools and the processes to get more of their work done, on time, with fewer resources and with less stress. Learn what top performers know, do and say about professional productivity and effective leadership. If there were just a handful of secrets to being more purposeful, productive and profitable this year, when would you want to know them? Tomorrow? Next month? How about right now? As an entrepreneur your work is always "right there." On the job or off, while you're commuting or while you're out to dinner with clients, your mind wanders over your to-dos. The solution: Call it all work. This session is about "the psychology, sociology and technology" of productivity. You will learn how to get more done and done faster by conquering the three channels affecting your productivity:

    Speakers
    Pres | The Womack Company


    Type Interactive, Book Reading
    Hashtag #sxsw #Better
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9760


11:45am

12:00pm

All Day Event - GE Garage

12:00pm

Clean Tech Meet Up

12:00pm

12:00pm

12:05pm

12:30pm

Content Is Currency: Content for Web & Mobile
    “Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute

    Speakers
    CEO | Content Launch | Jon Wuebben is the CEO of Content Launch...


    Type Interactive, Book Reading
    Hashtag #sxsw #wuebben
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100383


12:30pm

2012: Social Media’s New Role in Politics
    Tuesday March 13, 2012 12:30pm - 1:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Social media has earned a prominent seat at the table with the large media companies of the world and has birthed an entirely new way to cover the world of politics. As we approach the electoral year, political chatter will continue to snowball and generate enormous heaps of data. Data can drastically impact how we determine the importance of a given story, the ways that we gauge public opinion and eventually may even revolutionize the way we cast our votes. This panel will discuss the many ways that the web is providing entirely new tools and resources to track and cover the world of politics and discuss the unique perspective social media data paints for the voice of a bolder and broader demographic. This panel will feature experts in political news, new media, data crunching and the real-time web debating the future of political coverage and the impact of new social technologies on political news and research.

    Speakers
    Editor-at-Large | The Peep Project | Ben Parr is a respected...

    Co-Founder & CEO | Echo | Khris Loux has a strong 15-year track...

    Sr Polling Editor | The Huffington Post | Mark Blumenthal is...

    CTO & Co-Founder | Viralheat Inc | Vishal Sankhla is the CTO...


    Type Interactive, Panel
    Hashtag #sxsw #SMPolitics
    Theme Government and Global Issues
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13056


12:30pm

A Conversation with Cliff Martinez
    Cliff Martinez began as a drummer for unconventional bands such as The Weirdos, The Dickies, Captain Beefheart & The Red Hot Chili Peppers. The desire to not wear a sock on his genitals at age 40 and an interest in new technologies led Martinez toward the world of film music. His first film was Steven Soderbergh’s first theatrical release (sex, lies, and videotape) and led to a longstanding collaboration with the director on films such as The Limey, Traffic, Solaris & 2011’s Contagion. His time in the punk rock scene has made Martinez’s scoring approach nontraditional. His scores tend towards the sparse, utilizing a modern tonal palette to paint the backdrop for films that are often dark & psychological like Pump Up the Volume, Wonderland, Wicker Park, & Drive. Join Cliff and moderator Brian Satterwhite, a film music journalist and UT Film Music Lecturer, as he discusses his body of work and techniques for keeping the sock from slipping off.

    Speakers
    Film Composer | Ain't it Cool News | Brian Satterwhite is a professional...

    Cliff Martinez began as a drummer for several bands during the...


    Type Interactive, Dual
    Hashtag #sxsw #CMartinez
    Theme Convergence
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100615


12:30pm

Branded Content: We're All Publishers Now
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here.



    Speakers
    Head Honcho | amyvernon.net | Amy spent nearly 20 years as a...

    VP, Exec Comm | American Express | Audrey joined American Express...

    Sr Creative Editor | Buzzfeed.com | Lindsey cares about the Internet...

    Co-Founder | Contently | Shane Snow is cofounder of New York-based...


    Type Interactive, Panel
    Hashtag #sxsw #Branded
    Theme Journalism and Online Content
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9996


12:30pm

Breaking Down Walls, a Decentralised Social Web?

12:30pm

Can Social Music Save the Music Industry?
    Can making the musical experience more social and shareable help the music industry survive? The degree to which any new digital music company will be successful will be based on their ability to engage people. Music is a social construct, and while people still sit at home listening to music alone, they are more likely to share their music experiences if given the tools.
    The cloud has enabled people to do much more with music from interacting with the art, songs, and ephemera around their music, to being able to create their own content and layers around their music discoveries.
    Will rich social functions - discovery, visualization, playlists, interactivity, maybe even game aspects, coupled with ease of use around multiple connected devices (i.e., go seamlessly from computer to phone to car to living room), find enough success to save the music industry?
    This panel will investigate the different social and interactivity tools the music industry can use to add to their bottom line.

    Speakers
    CEO and Founder | RootMusic

    Chief Product Officer | Official.FM | Jason is Chief Product...

    CEO & Founder | RootMusic | J is the CEO & Founder of RootMusic.com...

    VP Prod | Rdio

    Co-Founder Chief Prod Officer | Songkick.com Inc | Michelle is...

    VP Research | Gartner Inc | Mike McGuire is a research vice president...

    Label Mgr | Polyvinyl Record Co | SETH HUBBARD is the Label Manager...


    Type Interactive, Panel
    Hashtag #sxsw #savemusic
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8587


12:30pm

Change the Course of History with Greasemonkey

12:30pm

Closer to One: Buddhism and the Internet of Things

12:30pm

Community-Centered Design: It's Not About the User

12:30pm

Democracy 2.0 in the German Parliament

12:30pm

Digital Age Editing: A Magazine Editor’s View
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    For magazine editors today, the delivery of digital content is an undeniable reality, and a terrific opportunity. Digital platforms–the web, tablets, and mobile–allow editors to take their magazines to places they’ve never been before. In this conversation, Lucky Editor-in-Chief, Brandon Holley, and The New Yorker’s Deputy Editor, Pamela Maffei McCarthy, will explore the new magazine landscape. How do editors make the leap from print magazines to multi-platform brands? Holley and McCarthy will explore the evolution of the editorial process –from article choice and presentation to workflow issues to the role of social media—as well as the changes in their audiences’ expectations. Holley, formerly Editor-in-Chief of Jane magazine who also launched Yahoo! Shine, has extensive experience working primarily for younger brands as well as digital environments. McCarthy first worked on reconceiving iconic titles for new eras as Managing Editor of Vanity Fair and Executive Editor of Esquire.

    Speakers
    Editor In Chief, Lucky | Lucky | Brandon Holley Editor-in-Chief...

    Deputy Editor, The New Yorker | The New Yorker | Pamela Maffei...


    Type Interactive, Core Conversation
    Hashtag #sxsw #digmags
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9279


12:30pm

Facebook Credits: Not Just for Virtual Goods
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Omni Downtown (Capital Ballroom) (700 San Jacinto Blvd, Austin, TX 78701)
    Facebook Credits, the social network's virtual currency, at first was only used as a payment method for virtual goods in social games. However, with Facebook now that all Facebook Games exclusively use Credits for payments, more users are maintaining a balance of Credits, and more users want them. This has opened new business and marketing opportunities. Content owners can license streaming access or downloads of their content in exchange for Facebook Credits. Meanwhile, ecommerce companies can reward users with Credits for marking purchases or signing up for email lists. Representatives of companies pioneering the use of Facebook Credits outside of social games will discuss the current state of Facebook Credits and their typical uses, explain how virtual currencies are already disrupting several industries, and debate which types of transactions are the next to be changed by the emergence of a virtual currency that is in demand and cheap to distribute.

    Speakers
    Managing Editor | Inside Network

    Lead Writer, Inside Facebook | Inside Network

    VP of Mktg | Milyoni

    Co-Founder & VP of Prod | Ifeelgoods


    Type Interactive, Panel
    Hashtag #sxsw #NotVirtual
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13852


12:30pm

Flash: F Bomb or Da Bomb?
    Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.

    Speakers
    Mktg Mgr | Apogee Results | Lover of all things marketing and...

    Owner | Creative Spark | David is the rare interactive professional...

    Owner | SitesWithoutWalls.com

    Owner | Blind Eye Design | Technology lover, avid reader and...


    Type Interactive, Panel
    Hashtag #sxsw #flashbomb
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12657


12:30pm

Getting Experts on to Your Passion Project
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Courtyard Marriott (Rio Grande Ballroom) (300 E 4th St, Austin, TX 78701)
    I've spent the last year working on a game and project to disrupt international development. I built an incredible team of advisors, developers, designers, nonprofits, and supporters around simply an idea, and around a person who had never completed a similar project. Furthermore--they donated their services in the beginning for free!This core conversation will talk about how to rally the best talent around an idea, even if you've never met them (and if the idea ultimately changes or fails).I'll also address diving into tech and gaming, only having a background in online publishing, music, and international relations. I'll talk about motivation, never giving up, and why projects like this are some of the best ways to address global issues and drive innovation. Finally--I'll close on how the project came together (and ultimately changed) and why everyone should have a passion project. Don't be afraid to fail...dive in!

    Speakers
    New Products & Writer | Berger Works LLC/The Economist | I'm...

    Special Projects | Do Something | James C. Elbaor leads Special...


    Type Interactive, Core Conversation
    Hashtag #sxsw #psnproj
    Theme Future of Work
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12385


12:30pm

Graphic Designer Meet Up

12:30pm

Harnessing the Power of the Benevolent Internet
    Despite the mainstream portrayal of the web as a den of pedophiles and hackers, the Internet is capable of doing a whole lot of good. Panelists Alexis Ohanian (co-founder of Reddit; founder of Breadpig), Dan McComas and Jessica Moreno (founders, RedditGifts), Christina Xu (founder, Institute on Higher Awesome Studies; co-founder, ROFLCon), and Zach Walker (Donor Relations Manager, DonorsChoose.org) will give the low-down on the benevolent side of the hivemind. From communities of pizza-sending well-wishers to campaigns that generate hundreds of thousands of dollars and tons of attention for nonprofits, this panel will examine and discuss the unexpected phenomenon of strangers helping each other (and the world) en masse. We’ll debate whether these actions make a real impact and lead to long-term engagement, identify the unique benefits (and disadvantages) of pseudonymous grassroots philanthropy, give tips on getting your very own do-goodery snowball rolling, and show you so many heartwarming stories that you’ll think someone is cutting onions.

    Speakers
    Startup Guy | Alexis Ohanian | Alexis Ohanian is a startup founder...

    Chancellor | The Institute On Higher Awesome Studies | Christina...

    Co-founder | RedditGifts | I am the founder of redditgifts where...

    Donor Rel | DonorsChoose.org | Zach works to create and maintain...


    Type Interactive, Panel
    Hashtag #sxsw #netgood
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10229


12:30pm

How Technology Is Killing (or Saving) the Lecture

    PowerPoint is boring. Today, professors are letting students pass virtual notes in class on Twitter. They're trying "clickers" that turn classrooms into game shows. They're videotaping classes to let students watch lecture reruns to cram for the test, or to share the knowledge with the world on YouTube. They're monitoring how many minutes students spend reading online textbooks to see who needs help.This session will explore some surprising ways tech is changing classroom dynamics and leading to the end of the lecture as we know it. While enthusiasts see the high-tech changes as a needed upgrade to a model that is hundreds of years old, others see dangers ahead. Is all that gear a distraction? Is academic freedom threatened when Web tools and video make public the once-sacred space of the classroom?Participants are asked to watch a 5-minute video (chronicle.com/lecturefail) before attending the talk, which will serve as a starting for an interactive presentation and discussion.

    Speakers
    Technology Editor | Chronicle of Higher Education | Jeffrey R...


    Type Interactive, Solo
    Hashtag #sxsw #LecFail
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP8987


12:30pm

How the Austin Region Supports Technology Companies

12:30pm

How to Lead a Social Revolution and Make a Profit

12:30pm

Language Technology and the Clinical Narrative
    Electronic health records have the potential for enormous good, but in order for them to live up to their full potential, information about patients -- their symptoms, diagnoses, allergic reactions, medical backgrounds, family histories -- must take the form of standardized, structured, easy-to-manipulate data. One obvious way to get there is to tightly structure the way that doctors create the medical record. As a result, physicians are under increasing pressure to abandon unrestricted natural language and the clinical narrative, and turn the medical documentation process into a jungle of pull-down menus, checkboxes, and restricted vocabularies. In this presentation I argue that the results could be catastrophic, I make the case for preserving the clinical narrative, and I argue for a practical way out of the dilemma: using natural language processing technology to produce the structured records we need, while still allowing physicians the freedom of unrestricted clinical language.

    Speakers
    Founder | React Labs | Philip Resnik is a professor at the University...


    Type Interactive, Solo
    Hashtag #sxsw #ehr
    Theme Health and Education
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10361


12:30pm

Leveling Up: The Advance of Chinese Online Games

12:30pm

Mentor Session: Bruce Taragin

12:30pm

Mentor Session: Butch Lazorchak

12:30pm

Mentor Session: Curtis Smolar

12:30pm

Mentor Session: Kate Niederhoffer

12:30pm

Mentor Session: Malorie Lucich

12:30pm

Mentor Session: Shawn Fanning

12:30pm

Mobile Privacy: Developer Kits & Tips

12:30pm

Music 2.0: Engaging Fans with Mobile Social Apps
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)

    In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and interact with them directly. Companies like GroupMe, Mobile Roadie and GetGlue provide platforms for direct communication between fans and music labels, artists and festivals, fans use them to pull in info about their favorites and share the experience with their friends. During live events, mobile networking apps are helping people connect, coordinate plans and interact with their favorite musical personalities. By using technologies like these, artists and festivals can grow their fanbase, maintain loyalty and utilize a direct channel to provide relevant information to their fans, wherever they are, in real-time. These panelists will share their experiences working with music labels and how they went about building apps to provide consumers with the best music experience.

    Speakers
    Sr Writer/Editor, O Music Awards | MTV Networks | Brenna Ehrlich...

    Digital Mktg Exec | Creative Artists Agency | Glenn Miller is...

    Dir of Business Dev | GetGlue | Matt Thomas is the Director of...

    CEO | Mobile Roadie | Michael is the CEO of Mobile Roadie, the...

    Head of Business Development | GroupMe | Steve Cheney is head...


    Type Interactive, Panel
    Hashtag #sxsw #Music2pt0
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13806


12:30pm

PolySocial Reality and the Enspirited World

12:30pm

Storytelling: From the Bar to the Boardroom

12:30pm

Surviving Lulz: Behind the Scenes of LulzSec

12:30pm

Surviving Technology

12:30pm

SXSW Interactive Accelerator

12:30pm

The Airbnb of Anything: The Growth of P2P Markets

12:30pm

The Automobile As Network Node

12:30pm

The Creative Collaboration Conundrum

12:30pm

The Facebook Customer Service Challenge for Brands

12:30pm

The Future of Work and the Free Radical

12:30pm

The Math That Matters in the Real-time Web

12:30pm

This Week in Digital Podcast
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Questions are inevitable, of course. How should an electric car behave? How should manufacturers prepare consumers for the differences in owning, driving and maintaining it? What responsibilities should marketers and product managers take on to help this market take off? And will the EV “cool factor” taper off or continue to grow? Whatever the answers to these questions, it is clear that the electric vehicle will be a connected vehicle. And that mobile, social, and local technologies will be key to shaping vehicles as they move from prototype to production. Join Mike O’Toole, PJA President and host of PJA Radio, for a provocative discussion that gets to the heart of the probable and probes the limits of the possible. Mike will be joined by Robert Davis, PJA’s SVP for Digital Marketing and Matt Magee, VP of Digital Strategy, and guests from Ford, GM and other players out to “make the EV market” will share their opinions and insights as well.

    Speakers
    Pres | PJA Advertising+Marketing

    SVP, Digital Mktg | PJA Advertising+Marketing | Digital marketing...

    Global Digital & Multimedia Communications Manager | Ford Motor...


    Type Interactive, Podcast
    Hashtag #sxsw #pjaradio
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100060


12:30pm

Turntable.fm: The Future of Music Is Social

12:30pm

UX in the Cloud: Creating Amazing Enterprise Apps

12:30pm

What Journalism Can Learn from Science

12:30pm

Why a Mobile Wallet Isn’t Going to Be Enough

12:30pm

Why Karl Keeps His Shades On: Style & Social Media

12:30pm

Worldchanging 2.0: Evaluating Inspiration

1:00pm

Rawn Shah Book Signing

1:00pm

1:00pm

Next Stage: Tear It Up: How to Write a Digital Novel

1:05pm

Jon Wuebben Book Signing

1:30pm

SXSW Meet Up Pavilion Gallery Artist Reception

2:00pm

2:00pm

Next Stage: Behind the Scenes with Indiewire featuring Matthew Lillard of Fat Kid Rules the World

2:00pm

Afternoon Event - Registrants Lounge presented by MOFILM

2:00pm

Coding the Next Chapter of American History

2:00pm

SXSW Interactive Accelerator

2:15pm

2:30pm

Next Stage: Behind the Scenes with Indiewire featuring Matt Piedmont of Casa de mi Padre

3:00pm

3:00pm

Move to Austin Meet Up

3:00pm

Next Stage: YouTube Refreshed: How to Design for What the World is Watching

3:00pm

The IFC Crossroads House @ Vice Bar

3:15pm

Kevin Ready Book Signing

3:30pm

Mobilizing Web Sites: Strategies for Implementation

3:30pm

A Recipe for Success: A Blog, A Brand, A Business

3:30pm

American Copyright: Will Government Go Too Far?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)

    During the week of SXSW in 2011, the White House’s Intellectual Property Coordinator, Victoria Espinel, released a whitepaper calling for increased government crack-down on copyright infringement. Espinel’s paper called for: Stronger criminal laws related to online copyright infringement; increased surveillance of foreign websites marketing to US consumers; enabling law enforcement to wiretap purported “infringers” and share the results of those wiretaps with private “rightsholders.” Law makers and big media rightsholders have concerns that piracy causes “economic harm and threaten the health and safety of American consumers.” The legislature is reviewing the PROTECT IP Act and the Stop Online Piracy Act to address these concerns.Are the proposals commensurate with the purported threat? Will they even address the threat? Are the invasions on consumers’ rights necessary and do such privacy concerns outweigh the supposed threat to the “health and safety” of American consumers?

    Speakers
    Attorney at Law | W David Snead Attorney At Law | David Snead’s...

    Owner | CopyByte | Jonathan Bailey is a copyright and plagiarism...

    Attorney at Law | Lorance & Thompson PC | Before joining Lorance...

    Sr Assoc | Mudd Law Offices | My practice is mainly in civil...

    Owner | iFroggy Network | Patrick O'Keefe is the founder of the...


    Type Interactive, Panel
    Hashtag #sxsw #AMERCOPY
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12068


3:30pm

Are Free Customers Better Than Captive Ones?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free to set our own terms, control our own data, and even state the prices we are ready to pay—outside of any company's silo? And haven't free customers been a promise of free market as well as the Internet from the start?Doc Searls says yes. Doc co-authored The Cluetrain Manifisto, and his new book, The Intention Economy: When Customers Take Charge — due out in May 2012 from Harvard Business Review Press. He has also been working since 2006 with developers on tools for customer liberation, through ProjectVRM at Harvard's Berkman Center for Internet & Society.Some of those tools are now coming to market. But will they prove out? In "Are Free Customers Better Than Captive Ones?" Doc tackles that question and invites many more. Bring your own to what will prove to be a highly interactive session.

    Speakers
    Chief Evangelist | Linux Journal | Doc Searls is co-author of...


    Type Interactive, Solo
    Hashtag #sxsw #freedom
    Theme Startup Village
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13611


3:30pm

Artists Scoring Film: New Trends in Composing

3:30pm

Audience-Centric Media: Wants and Needs in News
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    The big dilemma for digital news publishing platforms is how to balance what people “want” to know with what people “need” to know. Most algorithms learn readers’ news consuming habits but have no ability to predict people’s interests when the next tsunami strikes. Likewise, publishers around the world are learning their assumptions of how, when and where people want their news are all wrong. For example, tablets have given a second life to long-form reading, thought to be dead because of the move towards shorter stories online. We will discuss the right formula for news publishers – both platforms and news media companies – to help them define the content they push to readers. We will examine readers' wants, needs and desires based on their consumption patterns, or touch points: when, where and how they want to get their news and how to create the right mix of news offerings to satisfy a reader that has more choices – and more control over those choices – than ever. And we will discuss the topic of serendipity: how to accurately predict interests ahead of time without missing something important, fascinating or plain interesting that’s out of people’s favorite topics. Panel includes executives from Pulse, Evri and Hearsay plus experienced media observers.

    Speakers
    VP of Product | Evri.com | Boston-baked web enthusiast, now working...

    Business Dev | Alphonso Labs (Pulse) | Cristina leads business...

    Co-Founder | Rest of the World Media | Gabriel Sama is a co-founder...

    Founder | Hearsay

    Digital Projects Editor | Digital First Media | Mandy Jenkins...

    Internet & Social Media Strategist | Stanford School of Engineering...


    Type Interactive, Panel
    Hashtag #sxsw #ACN
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12550


3:30pm

AXD: Experience Design in Agile Teams

3:30pm

Boost Fundraising & Engagement with “Gamification”

3:30pm

Brand Manager Meet Up

3:30pm

China: Will It Redefine Our Digital Landscape?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ AT&T Conference Hotel (Salon D) (1900 University Ave, Austin, TX 78705)
    Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its 500 million strong internet user population makes up the single largest internet-using community in the world with almost 100 million more new users added each year. China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.

    Speakers
    VP, Digital Strategy | SapientNitro | Whether launching and leading...


    Type Interactive, Solo
    Hashtag #sxsw #china
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12658


3:30pm

Cool Like You, Gov Private Sector Envy

3:30pm

Digital Debauchery with Anthony Bourdain

3:30pm

DIY Mobile Usability Testing

    Usability testing is an interaction designer’s bread and butter, but applying it to the study of mobile applications and websites brings considerable challenges. Which device should we use for testing? Can we use an emulator? How do we prototype for mobile? Can we just recycle the tasks we use for desktop software tests? Do we test in the lab or in the wild? How do we record screen, fingers and facial expressions?
    We don’t intend to answer all those questions in just one session: that would be madness! We’ll focus instead on the last one.
    Follow us in our quest to set up a mobile usability testing environment on a tight budget. We’ll show you how others do it. We’ll roam around electronics and professional video stores searching for brackets and webcams. We’ll put our DIY skills to the test and waste a lot of silicon trying to build our mobile recording device. We’ll scour the Internet for free software, and we’ll finish off building the lab and running a usability test in front of your eyes.
    If we can do it, so can you! You’ll come out of this session knowing exactly what you need to do to run and record usability tests with mobile devices.

    Speakers
    Interaction Designer | Open Source Technology Center (Intel...

    Packet Core Engineer | Nokia Siemens Networks | During the day...


    Type Interactive, Dual
    Hashtag #sxsw #diymut
    Theme Design and Development
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13504


3:30pm

Fashion and the New Taste Graph

3:30pm

Forget Radio. Let Your Fans Market Your Music
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Omni Downtown (Lone Star) (700 San Jacinto Blvd, Austin, TX 78701)
    Radio no longer drives music sales - social does. In fact, if you get your strategy right, you can drive sales almost entirely through your existing fans.This panel session will be led by Crowd Factory CEO Sanjay Dholakia along with 4 other Music Industry Leaders who specialize in Social Media in order to look at new social marketing techniques that mobilize a fan base to rapidly build awareness and buzz around new music and artists. The discussion will focus around fan-fueled social marketing strategies being used by top artists such as Jennifer Lopez, Britney Spears and Robin Thicke as well as emerging artists such as Cady Groves. The panel will examine group deals in the music industry and as well as how radio has shifted to social. In addition panel members will provide tips for social marketing that work for both established and emerging artists including insights into the group deal that helped land Britney Spears' "Femme Fatale" at #1 on the Billboard charts.

    Speakers
    Dir, CRM & Social | Interscope | Chris Mortimer oversees fan...

    Artist Manager | Stiletto Entertainment | Cyndi spent seven years...

    Epic Records | David has 14 years experience in the music business...

    Director, Online Marketing | Razor & Tie | As Director of Online...

    CEO | Crowd Factory | Sanjay is the CEO at Crowd Factory, the...


    Type Interactive, Panel
    Hashtag #sxsw #FanMarket
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12711


3:30pm

Freakin' Fast Cassandra: How Do They Do It?

3:30pm

Getting the Most out of Google+

3:30pm

How The X Factor USA "Got Social" in Season One

3:30pm

Investments in Austin Technology

3:30pm

Let's Get Lost: Surprise in the Social Media Age

3:30pm

Let’s Play: Motivate Healthy Behavior Using Games

3:30pm

Making eBooks Smarter: Responsive Page Design
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than its “dumb” static counterpart. Possibilities range from memory-coaxing character summaries embedded “beneath” the digital canvas to continuously streamed in updates. Join author Pete Meyers (“Breaking the Page”, O’Reilly) for a lively group chat. He’ll kick off with a fast-paced tour of digital document design principles and best practices. From there he’ll help attendees compare modern readers’ most pressing needs to the kinds of just-in-time services digital books can deliver. Together we’ll swipe away the notion that digital book design is just about picking fonts or adding video. It’s about shaping content on an infinite canvas so that ebook readers become ebook lovers.
    Type Interactive, Core Conversation
    Hashtag #sxsw #smartebook
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9737


3:30pm

Marshalling Your Army of Interns

3:30pm

Misuse the Internet and Make People Love You

3:30pm

Mobile Ads: Best Practices for the Music Industry
    Tuesday March 13, 2012 3:30pm - 4:30pm @ St David's Bethell Hall (301 E 8th St)

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

    Speakers
    Partner/Head of Digital | The Collective | Aaron Ray is a Partner...

    Head of Business Dev, North America | InMobi

    Shareholder | Greenberg Traurig, LLP

    Dir, Consumer Mktg | Shazam | At Shazam, Jeff is responsible...

    Senior Mgr, Performance Sales | Pandora

    Head of Product | Muve Music

    Dir Mobile & Emerging Media | Pandora


    Type Interactive, Panel
    Hashtag #sxsw #MusicAds
    Theme Branding and Marketing
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100159


3:30pm

Mobile Payments: Transforming Consumer Marketing
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
    But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
    This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.

    Speakers
    Exec VP & Co-Founder | Tabbedout | Rick Orr is the Executive...


    Type Interactive, Solo
    Hashtag #sxsw #mblemktg
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9486


3:30pm

News Entrepreneurs vs. Traditional Journalism

3:30pm

Old School to New School: Games & Mobile Learning
    Education is stuck in the past. Yet, after decades of incubation, technology is revolutionizing teaching, learning, and assessment. Around the world, people are increasingly using mobile devices to connect with each other and the Internet. This transition is laying the foundation for exponential growth in mobile learning. Simultaneously, games are being adopted as tools for teaching and assessment of higher-order thinking. This panel consists of experts from industry, higher education, and K-12. They will discuss and answer questions about technology’s potential to solve today’s most pressing education issues. Dr. Paul Resta is a professor at UT Austin. Dr. Michael Mayrath was a Harvard Postdoctoral Fellow and is CEO of GYLO (GetYa Learn On) – an educational software company specializing in mobile learning & game-based assessment. Dr. Priya Nihalani was a UT University Fellow and is GYLO’s Chief Scientist. David Conover teaches game design at Connally High School, Pflugerville ISD.

    Speakers
    Digital Interactive Media Instructor | Pflugerville ISD

    CEO | GYLO (GetYa Learn On, LLC) | Dr. Mayrath is an expert in...

    Managing Dir | Knod.net - Global Learning Network | Dr. Michael...

    Director | Learning Technology Center-UT Austin

    Chief Scientist | Gylo (Getya Learn On LLC) | I co-founded GYLO...


    Type Interactive, Panel
    Hashtag #sxsw #games4edu
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100103


3:30pm

People-Powered: Technology and the Revolution

3:30pm

Please Touch Me! Enterprise Delight via Multitouch

3:30pm

Radically Open Cultural Heritage Data on the Web
    What happens when tens of thousands of archival photos are shared with open licenses, then mashed up with geolocation data and current photos? Or when app developers can freely utilize information and images from millions of books? On this panel, we'll explore the fundamental elements of Linked Open Data and discover how rapidly growing access to metadata within the world's libraries, archives and museums is opening exciting new possibilities for understanding our past, and may help in predicting our future. Our panelists will look into the technological underpinnings of Linked Open Data, demonstrate use cases and applications, and consider the possibilities of such data for scholarly research, preservation, commercial interests, and the future of cultural heritage data.

    Speakers
    Senior Technical Innovations Coordinator at Mimas, Director at...

    Strategic Partnership Dir | Historypin | Jon is the Historypin...

    Digital Library Mgr | University of York | I'm currently Digital...

    Dir, Digital Library Federation | CLIR/DLF | Director of the...


    Type Interactive, Panel
    Hashtag #sxsw #LODLAM
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12278


3:30pm

Single Sign On Meet Up

3:30pm

Social Media & Young Children: Our Kids' Futures

3:30pm

SXSW Interactive Accelerator

3:30pm

SXSW Stories Open Mic

3:30pm

The Evolving Role of Radio

3:30pm

The iPad Theater: The Convergence of Film and Interactive Media

3:30pm

Who’s in Charge? Too Many Cooks in the Project

3:30pm

Women Drive Change: Tech in the Global South

3:30pm

Your Social Media Job Is Dead: Now What?

4:00pm

100 Things Designers Need to Know About People

4:00pm

SXSW Comedy: RISK! True Tales, Boldly Told hosted by Kevin Allison (The State) and featuring special guests

4:05pm

4:30pm

Mobile Developers Meet Up

4:45pm

5:00pm

100 Years of Awesomeness

5:00pm

Austin Browncoats: From Fan Group to Non-Profit
    Austin Browncoats is a 501(c)(3) Non-Profit Organization located in Austin, Texas. We started as a small fan group, but, in 2007, changed paths and became a non-profit organization. We are often asked about this journey, from fan-group to non-profit and how we: created our identity, transitioned from fun to business (and fun!) and maintained the integrity of the original group, while allowing it to adapt for business needs. We want to share our unique take of raising money for charity, while still maintaining close ties to our fan group community. We will show individuals how to make the most of their grassroots, street team marketing, as well as social networking. We have an entire team who costumes for charity who will be at our panel, as live models, for photography. We will also demonstrate how an effective use of conventions and genre-fan events can lead to a very generous donor pool. We will also talk about the best way to find a dedicated team of volunteers who are willing to work 20+ hours a week, for free, in order to make the world a better place!

    Speakers
    Chair Man | Austin Browncoats

    Treasurer | Austin Browncoats

    Vice Chair | Austin Browncoats


    Type Interactive, Panel
    Hashtag #sxsw #browncoats
    Theme Better Tomorrow
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100034


5:00pm

Beyond Dance Dance Revolution

    Throughout the last decade, Dance Dance Revolution (DDR) swept the globe, heralding a new craze for dance & gaming experiences. But as with many dance games, the harder it gets (as players advance through levels), the less movement is used (as players conserve stamina to score points). Can we bring the dance back into dance games? Can we hijack this genre to deliver game experiences that encourage users to ‘freestyle’? Can we use new robotic technologies, sound engineering, rigorous quantum mechanics & motion capture to do it?
    This panel will focus on two new projects: quantum mechanics based ‘Danceroom Spectroscopy’ & the motion sensor based ‘Guerilla Dance Project’. Using art, science & game mechanics, these projects encourage collective action & harness our fascination with social play. And unlike DDR, the more artistically users interact, the more rewarding the results, regardless of age or fitness levels. Watch older people outplay teenagers. It’s a totally different experience of dance & game play. The panel will discuss the development process, the hurdles (including how to make artists understand quantum mechanics), the vision of these projects, & what they reveal in terms of gestural experience & game design.
    Chaired by Choreographer Laura Kriefman the panel will explore the practices of David Glowacki, chemical physicist; Joseph Hyde, composer; Matthew Bickerton, Digital technologist; & Victoria Tillotson, Producer at Pervasive Media Studio, Bristol.

    Speakers
    Scientist | University of Bristol | David Glowacki, originally...

    Professor, Course Dir MMus Creative Sound & Media Technology...

    Choreographer | Guerilla Dance Project | Laura Kriefman is 2011-2012...

    Specialist | Matthew has an extensive background in electronic...

    Producer | iShed | Victoria Tillotson is a Producer at iShed...


    Type Interactive, Panel
    Hashtag #sxsw #BeyondDDR
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11191


5:00pm

Birth of Interactive Entertainment: Avatar to Björk

5:00pm

Building Team Chemistry in Baseball & Technology
    Making a great product isn’t really all that different than making a World Series run. In both cases, the organization must assemble the right mix of talent, motivation, independent spirit and willingness to be coached. The right combination of these qualities results in a team who moves faster, makes better decisions, gets to better outcomes, and has more fun. None of this is easy, but it’s do-able, and we’ve assembled some vivid examples of how to do it right (or wrong) from things we know well: design, finance, and baseball. We’re going to discuss the tools and practices that we use to ensure that our teams are talented and high-functioning, and we’ll draw inspiration from our own roles in assembling design teams at Cooper and in building mobile products at Thomson Reuters. What role do performance-enhancing drugs play in product development? Tune in to find out.

    Speakers
    Head of Mobile Products- Eikon | Thomson Reuters | I have spent...

    Managing Director | Cooper | Doug LeMoine is a lifelong baseball...


    Type Interactive, Core Conversation
    Hashtag #sxsw #TeamChem
    Theme Future of Work
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP13731


5:00pm

Crowdsource This! Harnessing the Crowd for Content

5:00pm

Death of Digital Downloads: MP3s the New 8-track?

5:00pm

Defense Against the Dark Arts: ESAPI

5:00pm

Enterprise Mobile App Solutions

5:00pm

From Leather to Smartphone: The Wallet Evolves
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    As the smartphone evolves into a mobile commerce device, is the traditional wallet becoming an endangered species? What exactly is this elusive digital wallet and what can it do that a leather wallet can’t? Imagine a wallet that gives you real-time status of all your money and bills, before you make that next purchase. A wallet that holds offers personalized for you – no more clipping coupons or forgetting to redeem a deal. This session will look at the vision for – and reality of –digital wallets. Beyond waving your smartphone at the register, a digital wallet makes you smarter about your finances, gives you tailored offers and remote control over all your accounts.WSJ All Things Digital eMoney Columnist Tricia Duryee will moderate a panel bringing together the perspectives from three companies at the heart of the wallet of the future — Pageonce, Visa and PayPal. Get a 360-degree perspective on what tomorrow’s wallet will bring.

    Speakers
    Vice President, Product Strategy | American Express | Devaraj...

    VP of Retail & Prepaid Prod | PayPal Inc | As vice president...

    CEO | Goldstar | Jim McCarthy is the CEO of Goldstar, the world’s...

    Sr Editor | All Things D

    COO | Pageonce | Pageonce helps people make sense out of their...

    Sr Editor, eMoney | Wall Street Journal All ThingsD


    Type Interactive, Panel
    Hashtag #sxsw #pageonce
    Theme New Business
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11533


5:00pm

Greening China's Cities

5:00pm

Help! I Have an Internet Stalker or Blackmailer!
    The benevolent Internet promotes expression, collaboration and experimentation. But the current legal scheme can make the Internet a place where digital tracks persist long after their intended use. In a world of d0xing and h8ing, we face a critical juncture for reconciling freedom of speech with privacy. This panel will review of norms of online and offline conduct and suggest possible ways of striking a balance, without breaking the Internet along the way.1. Reputation Bankruptcy may be an option to rehabilitate a ruined reputation in the reputation economy, and a solution to peer-to-peer privacy problems.2. (Re)Contextualization has pros and cons as a remedy in a legal scheme when third-party online speech is treated differently from printed speech.3. Disownership of Content: Should "disown this" features become the norm, allowing users to release content into the wild?4. Ephemerality: Should certain types of content be designed to degrade over time?

    Speakers
    Clinical Asst Professor of Law | USC Law School

    Professor of Law & Co-Founder, Berkman Institute | Harvard Law...

    Attorney | Lisa Borodkin is passionate about popularizing technology...


    Type Interactive, Panel
    Hashtag #sxsw #FreeWeb
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP10878


5:00pm

How Social Media Drives a Student’s Success

5:00pm

How to Write an RFP for Social Media

5:00pm

JavaScript Performance MythBusters™ (via JSPerf)

5:00pm

Leif to Bieber: The Web Has Changed Nothing

5:00pm

Movie Screens with Frickin’ Laser Beams

5:00pm

Next Stage: Nive Nielsen & The Deer Children

    If you got a team of the greatest children’s book writers in the world together, they couldn’t invent Greenlandic folk pop singer Nive Nielsen. In her case at least, band bios are simply stranger than fiction.
    A few facts about her: The first concert she ever played was for the queen of Denmark on national television; she acted in the Hollywood movie The New World starring Colin Farrell; and she actually is Inuit — well, Inuk — an indigenous Greenlander. Also, it’s daylight all summer where she lives.
    A few more facts: She plays a little red ukulele in a band called the Deer Children with her boyfriend, multi-instrumentalist “Cowboy Jan.” She writes songs about love and reindeer and forgetting to make coffee. She won an IMA independent music award in the US, and was nominated for the Nordic Music Price, worked with Howe Gelb, Tchad Blake & John Parish and friends from such indie royalty outfits as The Black Keys and Wolf Parade. Really, I ´m not making it up.
    What’s even more surprising is that her fanciful back story is matched by her own ability to tell stories or sometimes just hint at them with her warm, reedy voice. Sometimes she sings out with and old-timey quaver; sometimes she sings in a soft, childlike murmur. The songs themselves are straight out of a storybook that never was. They could be from anywhere, and they are hard to place in time. They are hummable folk melodies with a streak of vocal jazz, or cowboy ballads with an elfin side. They have a way of sticking in your mind — and not just because they were written by the only Greenlandic Inuit indie ukulele player that you can think of off hand. Snow Songs? Inuit Indie? Do check them out!
    Type Interactive, Next Stage
    Website http://schedule.sxsw.com/2012/events/event_OE01036


5:00pm

Policy Effects of Media Portrayals of Hacktivists
    Tuesday March 13, 2012 5:00pm - 6:00pm @ AT&T Conference Hotel (Salon A) (1900 University Ave, Austin, TX 78705)
    Hollywood and the international news media delight in presenting us with depictions of hackers and hacktivists as subterranean Ohmian "Super Users," capable of hacking *all* the ISPs with a few keystrokes in between shots of Red Bull. How do these depictions, both in fiction and news coverage of hacktivist actions, affect the development and implementation of Internet policy and regulations? In this talk, I'll be examining how media coverage and depictions of hackers and hacktivists has changed as the hacktivist movement has developed since the 1980s. I'll be describing how such coverage, from "Sneakers" to photo galleries of Fawkes-masked Anonymous protests, influences policy on subjects from intellectual property and communications regulations to information security and cyberwar. I'll be questioning what these trends of laws, regulations, and apparent media biases mean for the future of hacktivism and digital activism.

    Speakers
    Doctoral Student | McGill University | Molly Sauter is a doctoral...


    Type Interactive, Solo
    Hashtag #sxsw #hacklaw
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12520


5:00pm

Scaling to Infinity: Dealing with Rocket Growth

5:00pm

Senate Committees Push Boundaries on Social Media
    Tuesday March 13, 2012 5:00pm - 6:00pm @ AT&T Conference Hotel (Salon B) (1900 University Ave, Austin, TX 78705)

    The bulk of social media and Web 2.0 use in Congress and state legislatures has until now largely been composed of personal tweets and posts by legislators and staff, pushing communications out without engaging in true conversations with constituents. Innovation in this area has lagged the private sector.One Texas Senate committee is changing that. Charged by Chairman John Carona to “push the envelope so hard it’s no longer stationery,” the Business and Commerce Committee is moving out with social media. They began by examining the legislative process and identifying each point where lobbyists and advocates have special access to information or legislators, then looked for technologies that would level the playing field, open the process to the public, or help generate consensus. As a testbed, the committee is currently tackling a tough issue –payday lending – and they’ll tell you what they’re doing, what’s worked and where they think Gov2.0 is going. 

    Speakers
    Consultant | Texas Senate Business And Commerce Committee | Conor...

    Former Committee Dir | Texas Senate Business & Commerce | As...


    Type Interactive, Dual
    Hashtag #sxsw #opengov
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP992405


5:00pm

SXSW Interactive Accelerator

5:00pm

SXTown Hall

5:00pm

Taking Your Brand Back from Your Customers

5:00pm

The Austin Tech Incubator Landscape
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    In the 1980s, several seeds were planted that led to the entrepreneurial environment Greater Austin enjoys today. Among these seeds were the State’s winning bid for the MCC, the founding of Austin Ventures, and the founding of Tivoli Systems. These seeds and many more grew the need for today’s incubator, accelerator, and other hybrid programs. Some programs are comprehensive with office space, mentorship, and year-round access to resources. Others are more virtual and episodic, but no less critical to company founders. With the growth in the pool of entrepreneurs, the diversity of programs has grown, for sports, packaged goods, university students, and more. Who are the people behind these programs? What kinds of companies are being developed via the incubators & accelerators? What does the future hold? Speakers include Bryan Menell of Capital Factory, Mellie Price of Source Spring, Isaac Barchas of ATI, & Mark Pannes of RaptorAccelerator, and Steve Guengerich of BroadBrush Ventures.

    Speakers
    Co-Founder | Austin Tech Happy Hour | A finalist for Ernst...

    Director | Austin Technology Incubator

    Managing Dir | Raptor Accelerator LLC | MD for RaptorAccelerator’s...

    Managing Partner | Capital Factory | Mellie Price has 20 years...

    Managing Dir | BroadBrush Ventures LLC | Steve is managing director...


    Type Interactive, Panel
    Hashtag #sxsw #Incubator
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100413


5:00pm

The Battlefield Art of Design Triage

    Many of us are racing to be first to market, or release something in time for a specific event. Running and gunning on the product design battlefield is a tremendous challenge because it takes time to design things that provide ~real value for people and fit into a brand’s ecosystem in a meaningful way. How can you create things that provide utility, joy, and value while you’re chasing a moving target on the battlefield of design? This talk will show you. Discover the essential art of design triage and explore techniques to provide solid user experience design (even when there’s no time), put mortally flawed projects out of their misery, and help deserving projects thrive. Design triage will help you shape things that serve people’s real needs and goals and give you tools to parachute into a fast moving situations so you can provide “nick of time” design that makes what your building truly helpful and delightful.

    Speakers
    Experience Dir | Crispin Porter+Bogusky | This is my first time...


    Type Interactive, Solo
    Hashtag #sxsw #UXtriage
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13468


5:00pm

The Global South Drives the Future of Media

5:00pm

The Semantic Web Has Gone Mainstream! Wanna Bet?
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    In 2005, I started learning about the so-called Semantic Web. It wasn’t till 2008, the same year I started my PhD that I finally understood what the Semantic Web was really about. At the time, I made a $1000 bet with 3 college buddies that the Semantic Web would be mainstream by the time I finished my PhD. I know I’m going to win! In this presentation, I will explain what the Semantic Web is and show you why it is already mainstream. The Semantic Web is enabling better web search, saving IT companies millions of dollars a year, helping researchers share data, discover new drugs... and this is just the beginning. If you have heard about the Semantic Web but never cared to spend time understanding what it is or if you are a skeptic and want to challenge me… this presentation is for you.

    Speakers
    PhD Student | The University of Texas at Austin | Juan Sequeda...

    Sr Research Scientist | Yahoo! Inc | Peter Mika is a Senior Research...


    Type Interactive, Core Conversation
    Hashtag #sxsw #semweb
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13649


5:00pm

The Ultimate Bruce Sterling Talk

5:00pm

This Talk Is NSFW: Nudity and Online Journalism

5:00pm

Why Your 5-Year-Old Is More Digital Than Most CMOs
    Being a digital native is taking on new meaning now that kids can interact with iPads before they're out of diapers. From enabling autistic children to communicate, to mastering four-syllable words before they reach four years old, touch screens have empowered kids at an incredibly young age.

    But touch screens are just the tip of the iceberg. There are profound lessons to be learned from the littlest among us—lessons that can have great impact on how we design brand experiences for people of all ages.

    Through original research and observation we will highlight the surprising advantages the under-six set have over today’s CMOs. We’ll explore ideas and different ways of thinking that emerged from our research, and provoke new behaviors for today's marketing professionals.

    Speakers
    Head of Creative Innovation | Google Inc | John Militello is...

    Group Planning Dir | R/GA | Sean understands there’s more to...


    Type Interactive, Dual
    Hashtag #sxsw #kidCMO
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10658


5:15pm

Cole Stryker

5:30pm

Kambri Crews Book Signing

6:00pm

6:00pm

You Made It Weird - LIVE Comedy Podcast

6:15pm

Safe Harbor Room

8:00pm

UCB Comedy presents: All-Stars of Improv

10:30pm

UCB Comedy presents: The Best Damn Stand-up
 

  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level



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