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10:00am

SXSW Film Hideout Lounge

11:00am

Tech Career Expo

1:00pm

All Day Event - Alcatel-Lucent’s Trend Lounge

1:00pm

Half Day Event-Gemalto Mobile IDEA/NEXT Lounge

2:00pm

Formula 1: Driving Global Technology & Innovation

2:00pm

Get Smart! Hack Your Brain for Peak Performance

2:00pm

How 21st Century Tools Are Disrupting Global Power

2:00pm

Keeping Loyal Consumers Engaged by Shaking Sh*t Up

2:00pm

Making a Grand Entrance: How to Launch a Product

2:00pm

Startup Marketing: Big Results with a Small Budget

2:00pm

Why Invest in Health Tech?

2:00pm

Half Day Event - Startup America at SXSW

2:00pm

Ping Pong Tourney

3:30pm

Crowdfunding 2.0 Meet Up Presented by SoKap

3:30pm

Give Me an Invite! Creating User Demand at Launch
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    Speakers
    Exec Producer | DEMO

    CEO | RockMelt | Eric Vishria is co-founder and CEO of RockMelt...

    CEO | Fab.com

    CEO | Socialcam | Michael Seibel is the CEO of Socialcam. Socialcam...


    Type Interactive, Panel
    Hashtag #sxsw #invites
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11518


3:30pm

Hacking SXSW for Smiles and DorkBot Street Cred
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)

    How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give them a brief: make SXSW smile. Then we watch them bring their web-connected Dorkbot action to the streets of Austin. The team with the most social interactions on and offline wins. And we get to present the results to you.

    What’s this about? We’re excited about the Internet of Things, but we’re also impatient. We won’t wait for R&D. We’re nerds and we want to make a point. We’ll walk the line between integrated experiences being useful tools to make our lives easier, and the ever-looming digital frontier of “over-helpful” electronics that analyze our every move. As we aim to create ever-smaller devices that connect us to our social grid, is it possible we’ll overstep a line? iPhone apps that analyze sleep patterns are great, but would we be intimidated by a bed which analyzed us while we slept?

    Speakers
    Creative Technology Dir | iris | David Caygill is a creative...

    CTO | cr3ative media


    Type Interactive, Core Conversation
    Hashtag #sxsw #DorkBot
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12418


3:30pm

How to Lose Co-Founders and Alienate Startups

3:30pm

Juice Without Wires: The Future of Wireless Power

3:30pm

My Robotic Kitchen Planned This Dinner Party

3:30pm

Show Me the Money: Where to Get Funding and What Are They Interested In?

3:30pm

SoLoMo Redefined: Next Gen Social Local Mobile

3:30pm

Storytelling for Entrepreneurs & Startups
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

    Speakers
    Chief Storyteller & Founder | LG Pictures | LG. Director. Producer...


    Type Interactive, Solo
    Hashtag #sxsw #startup
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11224


3:30pm

This Will Blow Your Mind: The Prius-Inspired Bike
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    Speakers
    Founder | Parlee Cycles

    Natil Advertising & Strategic Planning Mgr | Toyota Motor Sales...

    Exec Creative Dir | Saatchi & Saatchi LA | Every day, Chris wakes...

    Technical Dir | Stoic Studio | ohn Watson has been programming...

    Sr Creative Engineer | Deeplocal | Patrick Miller is a Senior...


    Type Interactive, Panel
    Hashtag #sxsw #PriusBike
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12911


4:00pm

Startup Spotlight

5:00pm

Bootstrapping Meet Up

5:00pm

Designing Living Things

5:00pm

Funder vs. Funded: Fireside Chats with…

5:00pm

How Start-Ups Do Deals with Industry Titans

5:00pm

Launching Companies in Regulated Industries

5:00pm

MIT Media Lab: Making Connections
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.

    Speakers
    Researcher | MIT Media Lab | Andy Bardagjy is a second year masters...

    Research Scientist/CEO | MIT Media Lab/Luminoso

    Dir | MIT Media Lab | Joichi Ito is the Director of the MIT Media...

    Graduate Student & RA | MIT Media Lab | In one short sentence...

    PhD Candidate | MIT Media Lab | Yves-Alexandre de Montjoye is...


    Type Interactive, Panel
    Hashtag #sxsw #medialab
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100066


5:00pm

Pocket Intelligence

5:00pm

Seafood Watch vs. Yelp: Future of Social Food
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, big data and ubiquitous computing mean we can hack the food system like never before. Corporations have yet to provide consumers with tools to understand the impacts of our food choices. This is a change that we will have to lead. Let’s build it today. The open food system will be social. Disruption from a social food system may be as powerful as social media has been in the media world. We can demassify food like social tools have demassified media. Just as we have increasingly turned to the web to learn about—and influence—world and local events, so too we will turn to an open and social food system, managed online, to learn about and acquire food.

    Speakers
    Researcher | Institute for the Future | Upon graduating from...

    Dir | Upwell | Rachel Weidinger loves saving the world, binder...


    Type Interactive, Core Conversation
    Hashtag #sxsw #socialfood
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13661


5:00pm

Understanding Start-Up Equity and Compensation
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.

    Speakers
    Partner | 137 Ventures | Justin is the founder and managing partner...


    Type Interactive, Solo
    Hashtag #sxsw #equity
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10053


5:00pm

Where Do Science Fiction and Science Fact Meet?
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.

    Speakers
    Director of Future Casting, Intel Corporation   | The future...


    Type Interactive, Solo
    Hashtag #sxsw #SciFiFact
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10471


5:00pm

The Sony Club @ Red 7

6:00pm

Blacks in Technology Meet Up
    Friday March 9, 2012 6:00pm - 9:00pm @ Carver Museum (1165 Angelina St)
    The annual Blacks in Technology Meet Up offers the perfect networking opportunity to renew connections and sync up itineraries for the weekend. We will have free-flowing libations and serve a Texas inspired hors d’ oeuvres menu. This event will also feature remarks from digital guru Quincy Jones, III and presentation of the first ever BiT Top Ten Awards recognizing the top ten African Americans who made the biggest impact on the technology sector in 2011. And you can’t experience the Live Music Capital Music of the World™ without live music – right? We’ll have a sizzling live soul auditory experience for your pleasure — along with DJ Phife spinning the best in eclectic neo-sounds. This event is FREE — no badge required to attend.
    Type Interactive, Meet Up
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_OE01504


7:00pm

App Hackathon Presented by Zypr
 
 

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:30am

Android ≠ Android: Lessons Creating a JS Framework
    Saturday March 10, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    JavaScript is indispensable for even moderate mobile web apps as only scripts enable user interaction and integrate on device capabilities like location, camera, onboard storage or database. But while the SDKs for Google™ Android™ or Apple™ iOS™ look like a single definition with the ability to adjust to different devices – reality is not that simple. The increasing importance of JavaScript adds a whole new layer of complexity to the yet excessive fragmentation in the mobile space.
    In this presentation Netbiscuits shows its experiences with developing high end – and still multi device – mobile web apps providing rich user experience. We constantly enhance our cloud software service to enable rich user experience for mobile web apps cross-platform. Many of our lessons learned during the research for our rich mobile UX framework will be shared in this session.
    Based on (code) examples attendees will get to learn about the power and limits of a framework, the pitfalls in architecture and design and the challenges of testing and QA in mobile. Furthermore, you will receive clear guidelines for deciding server- or client-side, which to use when.

    Speakers
    Dir, Prod Mgmt | Netbiscuits


    Type Interactive, Solo
    Hashtag #sxsw #CreateaJS
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9847


9:30am

Can Privacy Bootcamp Firm Up Your Bottom Line?

9:30am

Freefalling: Taking Your Startup to 100% Cloud

9:30am

LEAN STARTUP: Dave McClure Uncensored (LOL)

9:30am

More Smart, Less Stupid: PR for Better Business

9:30am

Skirts at South By

9:30am

TechStars Live!

9:30am

All Day Event - Startup America at SXSW

10:00am

SXSW Film Hideout Lounge

10:30am

SXSW Community Workshop: Austin School of Film Youth 3D Workshop

11:00am

Best Practices: Native + Web Hybrid Mobile Apps

11:00am

Clouds Here, Clouds There, Clouds Everywhere
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    There’s definitely something going on with all of this cloud talk, but what does it mean for you? If you’re involved with a gaming, entertainment or digital company, it could mean the difference of getting your product or idea to market faster without too much capital investment or being able to beat out the traditional players stuck in their old school ways. You’re cutting edge, right? So why not take advantage of cutting edge technology for your business? Josh Fraser will help peel away the layers of how you can use cloud computing, addressing the key differences of clouds and how to choose the best cloud computing infrastructure for your company. Josh will be joined by Reza Rassool, CTO of Music Mastermind, who will share with you how the company started and launched their music application on the cloud. Attend this session to get a view of why companies such as Music Mastermind, Zynga, EA, and Big Fish Games are all running on the cloud.

    Speakers
    VP of Business Dev | RightScale


    Type Interactive, Solo
    Hashtag #sxsw #rtscale
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100164


11:00am

Get Your Startup’s Name in Lights with IBM!
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    Speakers
    Exec Dir | RISE Global | Claire England is Executive Director...

    Vice Chancellor for Federal and State Relations | The Texas A&M...

    Dir, Strategic Ventures & Partner, Venture Capital Group | I...

    Client Representative, IBM Venture Capital Group | IBM

    Partner, IBM Venture Capital Group | IBM


    Type Interactive, Panel
    Hashtag #sxsw #IBM
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100647


11:00am

LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle

11:00am

More Smart, Less Stupid: PR for Better Business

11:00am

NFC: No Freakin' Chance?
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

    Speakers
    Chief Strategy Officer | Posterscope | Chief Strategy Officer...

    Mobile Strategist | Mutual Mobile | Rachel checks into 15 apps...


    Type Interactive, Core Conversation
    Hashtag #sxsw #WTFisNFC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11123


11:00am

NoSQL Databases: Breaking the Relational Headlock

11:00am

Skirts at South By

11:00am

Startup Passion Smack-Down
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

    Speakers
    CEO | Ready Founder Services | John is founding partner of Ready...


    Type Interactive, Solo
    Hashtag #sxsw #Passion
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10014


11:00am

SXSW Newbies Meet Up

11:00am

The Building Blocks for Indoor Navigation

12:00pm

Tech Career Expo

12:30pm

Accessibility Meet Up

12:30pm

Discover the New Frontier of the Glocal Internet

12:30pm

Does Real Time Data Make Us Better Consumers?

12:30pm

Investigating Social Mechanisms with Mobile Phones

12:30pm

Keeping Kids off the Street: Wall St. vs. Startups

12:30pm

LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

12:30pm

Mobile Payment Takes Lesson from Credit Industry
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Dir | Gemalto Inc

    Vice President, Financial Services | Gemalto Inc

    Vice President, Telecommunications | Gemalto Inc

    CMO | ISIS

    Consultant | Toni Merschen Consulting | Dr. Toni Merschen Global...


    Type Interactive, Panel
    Hashtag #sxsw #payment101
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12698


12:30pm

Not Just Tech Support: Online in India
    Saturday March 10, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
    There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
    In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

    Speakers
    CEO | mygola.com | Anshuman is the CEO & co-founder of mygola.com...

    Founder | Jaaga | Archana Prasad, is an artist from Bangalore...

    CEO | mDhil.com | Nandu Madhava is the CEO and Founder of mDhil...

    CEO & Founder | Babajob.com | Sean Blagsvedt is the CEO of Babajob.com...

    Co-CEO | Sher Singh | Sonny is a former New York-based corporate...


    Type Interactive, Panel
    Hashtag #sxsw #india
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9115


12:30pm

Richard Garriott’s Continuing Space Mission

12:30pm

2:00pm

Co-Founder Speed Dating

2:00pm

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

3:30pm

11 Reasons QR Codes Are Not Engaging Consumers

3:30pm

Exploring the Top Startup Accelerator Programs

3:30pm

Finding Co-Founders: the Who, Why, Where & How

3:30pm

Is That Your Final Offer? Mobile Dynamic Pricing
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.

    Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.

    Speakers
    CEO, Co-founder | Loopt Inc | Sam Altman is co-founder and CEO...


    Type Interactive, Solo
    Hashtag #sxsw #finaloffer
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9792


3:30pm

LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

3:30pm

Mobile Meet Up

3:30pm

Securing the Cloud: What's Your Cloud Entry Point?

3:30pm

Social + Location + Mobile = The Perfect Beer
    Saturday March 10, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

    Speakers
    Word Nerd | Great Divide | Hanna has worked for Rogue Ales and...

    Prod Mgr | Untappd | John Vajda is Product Manager at Untappd...

    Co-Founder | TapHunter | Check out Social + Location + Mobile...

    SVP Dir Digital Incubator | Allen & Gerritsen | @SchneiderMike...

    Founder, CEO | Antler Agency | Terry Lozoff has been on the front...


    Type Interactive, Panel
    Hashtag #sxsw #beerpanel
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8711


3:30pm

The Hottest in Southeast Asia and Singapore's Digital Media Landscape

3:30pm

The Secrets and Surprises of DIY Promotion

4:00pm

Doug Loves Movies - LIVE Comedy Podcast

4:00pm

Doug Loves Movies - LIVE Comedy Podcast

5:00pm

Browser Wars V: The Angry Birds Era

5:00pm

Co-Founder Speed Dating

5:00pm

Engineering Serendipity to Instigate and Delight
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)

    The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!

    Speakers
    Co-Founder | Geoloqi.com | Aaron Parecki is co-founder of Geoloqi...

    Coder | Dropbox | Aston Motes was the first hire at Dropbox and...

    Artist | Benrik | Co-founder of Benrik, with Henrik Delehag...

    CEO | Sonar | Brett Martin is co-founder and CEO of Sonar, a...

    Co-founder | Meet Gatsby | Gabe is a game designer and engineer...


    Type Interactive, Panel
    Hashtag #sxsw #serendipity
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13228


5:00pm

Erasing Lines Between Physical and Digital Worlds
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Your mobile device can tap into an invisible highway, the lifeblood of the digital world, in exciting and wholly unexpected ways. It can show you where you are, let you digitally check in to your location, measure how fast and far you’ve run or analyze your car’s performance. Ogmento and PDP Mobile are working on two very different ways to erase these digital barriers. While Ogmento strives to overlay the digital world onto the real world by bringing real-world ties to locations and brands to a device, PDP is creating a physical connection to the digital world with unique hardware that joins people with their devices. Representatives from both companies will discuss the directions that digital life is taking and how you and your mobile device are going to draw closer together, whether you’re carrying your city in your pocket or monitoring your health in real time through an earclip. We’re not in the Matrix yet, but suddenly the idea doesn’t seem like sci-fi anymore.

    Speakers
    Pres, Co-founder | Ogmento | Brian Selzer is the President, Co-Founder...

    VP | PDP Mobile


    Type Interactive, Core Conversation
    Hashtag #sxsw #mobilelife
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11385


5:00pm

LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

5:00pm

MBAs at SXSW Meet Up

5:00pm

Mobile Games: The Secret Sauce Is Social
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

    Speakers
    VP, Prod | GREE International | Eiji Araki joined GREE in August...


    Type Interactive, Solo
    Hashtag #sxsw #GREE
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9187


5:00pm

Social Discovery and the New Startup Scene
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.

    Speakers
    Cofounder and CEO | Glancee | Andrea Vaccari is the Cofounder...


    Type Interactive, Solo
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP992494


5:00pm

The Dark Side of Social Networks: Malware & Fraud
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The popularity of Twitter and Facebook make them attractive targets for attackers. The viral features and open APIs make it an efficient medium for attackers. In this talk, we discuss the scale and history of malicious activity on Twitter and Facebook. Based on a comprehensive research study, we demonstrate how attackers respond rapidly to the large increases of users driven by celebrity attention. We highlight popular attack techniques across trending topics, URL shorteners, fake accounts, photo tagging, and fake apps. We show how malware has been designed to steal social network credentials and use them to carry out automated attacks. In order to safeguard the future and usefulness of these platforms, the community and industry must combat these threats and control this malicious activity. We explore ways to safeguard individual users and brands. We also suggest approaches that social network providers should take to improve the security of their networks. This session is part of the Big Data Track sponsored by Gemalto.

    Speakers
    Chief Research Officer | Barracuda Networks | Dr. Paul Judge...


    Type Interactive, Solo
    Hashtag #sxsw #snwsec
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13016


5:00pm

X of Y: How to Ensure Your Startup Is Defensible

5:00pm

The Sony Club @ Red 7

6:00pm

Boom

6:00pm

Burn Spark

6:00pm

Chance

6:00pm

Code Red

6:00pm

Drawings

6:00pm

Drones

6:00pm

Drum Roll Please

6:00pm

Janitor's Laundry

6:00pm

Josh Lumsden - 'Guilty'

6:00pm

Julian Edmonson: Who I Am

6:00pm

Knit-Picky

6:00pm

Language

6:00pm

Masterpiece

6:00pm

McChange: a Manifesto

6:00pm

Plasticine Dream

6:00pm

SAFE
    Saturday March 10, 2012 6:00pm - 7:25pm @ Carver Museum (1165 Angelina St)

    The sound of the wind and cracks of thunder are heard as a teen rushes throughout his house gathering supplies. His brother lays on the couch listening to music. They enter into a closet to wait out a tornado. While inside the closet the question arises of what is more important to have when a storm is threatening. One believes that flashlights, food, water, and batteries are more important while the other believes that photo albums and memories are. The two eventually get into a struggle and one decides to leave the closet to save the past.
    Type Film, Screening
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_FS12613


6:00pm

Silent Night

6:00pm

Texas High School Shorts
    Saturday March 10, 2012 6:00pm - 7:25pm @ Carver Museum (1165 Angelina St)
    The Apparition Director: Jonathan Munoz Paranormal Elimination 101. The Bench Directors: Kalen Doyle, Hirsh Elhence There's a note for that. The Bench Director: Christian Benavides One son's letter to his father. Boom Directors: Daniel Matyas, Brian Broder All around the mulberry bush, the monkey chased the weasel. The monkey thought 'twas all in fun, then Pop! goes the weasel. Burn Spark Directors: Maqui Gaona, J.J. Rubin In the future, one man fights the system to choose his own love. Chance Director: Jasmine DePucci A young girl experiences a transformation by an evil spirit contained within the fluffy seams of a teddy bear. Code Red Director: Zach Prengler Four nerdy guys buy the hottest video game of the year, but what they bought was not what they expected. Drawings Directors: Christian Larrave, Alex McKenna The story of two doodles in love. Drones Director: Micah Autry A social issue film that projects the life of the protagonist and how he overcomes constraints of a normal life. Drum Roll Please Director: Alexander Villanueva Opposable thumbs have allowed humans to become the dominant species. How dominant, you say? Janitor's Laundry Director: Brian Broder A dark thriller exploring the actions of a murderous janitor, who attacks lonely victims at the local laundrymat. Josh Lumsden, “Guilty” Director: Josh Lumsden Josh Lumsden sings and dances while trapped in a mental asylum. Julian Edmonson: Who I Am Director: Jake Wangner Julian Edmonson is a point guard who graduated from Fossil Ridge High School. This is a video putting a spotlight on this student before he went off to college. Knit-Picky Director: Bobby Jorgenson Life socks. Language Director: Leah Schell Jason and his Korean foreign exchange student struggle to overcome a language barrier. Masterpiece Director: Anele Page An artist struggles to create a masterpiece for a special cause. McChange: a Manifesto Directors: Jonathan Griffin, Josiah Sandhu Mark McNeil is the president that Pasadena Memorial High deserves, but doesn't need right now. Plasticine Dream Directors: Samantha Fine, Andrew Fields Romance molded into the shape of a dream. The Process Director: Ty Whittington Ty Whittington, a young artist, takes us through the process of creating an artistic illustration in his own way. The Proposal Directors: Marcella Jimenez, Susannah Rodrigue The story of a young boys hope for childhood love. SAFE Director: Pierce Harvell When a tornado threatens the lives of two brothers, one decides to take the initiative towards survival despite the reservations of his twin. Silent Night Director: James Bradford Run fat boy, run! Zwichensug Directors: Cole Martin, Josh Willis An anonymous man with skills of inexplicable origin infiltrates the corporate hideout of a shady, but high-ranking businessman. Using fast and fluid tactics, our protagonist is determined to complete his task.
    Type Film, Screening
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_FS12629


6:00pm

The Apparition

6:00pm

The Bench

6:00pm

The Bench

6:00pm

The Process

6:00pm

The Proposal

6:00pm

Zwischenzug
    Saturday March 10, 2012 6:00pm - 7:25pm @ Carver Museum (1165 Angelina St)

    An unidentified protagonist approaches a dreary office building. Inside the building sits a high-up business man signing papers. He finishes up. The hero infiltrates the building seamlessly. It is clear that he has had intense training involving tactical weapons and hand-to-hand combat. When the hero reaches the business man, he flees. The hero pursues the business man. A fist fight ensues as the hero has run out of ammo. After the business man is bested and brought to the ground, the hero reaches into his foe’s jacket, retrieves the envelope he was seeking, and finishes the job.
    Type Film, Screening
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_FS12596


6:00pm

The Smartest Man In The World - LIVE Comedy Podcast

6:00pm

The Smartest Man In The World - LIVE Comedy Podcast

8:00pm

Comedy Bang Bang Showcase

8:00pm

Comedy Bang Bang Showcase

8:00pm

AMODA Digital Showcase + Laptop Battle

10:30pm

Comedy Bang Bang Showcase

10:30pm

Comedy Bang Bang Showcase
 
 

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:30am

HATCH Startup Pitch Competition

9:30am

Is Our Photo-Madness Creating Mediocrity or Magic?

9:30am

Learn to Code and Make the Software You Want

9:30am

Make a Kinection: The Future of Interactive Design

9:30am

Pitching Start Ups to Ad Agencies and Clients
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

    Speakers
    Managing Partner | BoxGroup | David is the Founder and Managing...

    Chief Creative Innovation Officer | JWT

    CEO | ADstruc | John Laramie is the President, CEO and Founder...


    Type Interactive, Panel
    Hashtag #sxsw #pitchstart
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11926


9:30am

The Mind & Consciousness As an Interface

9:30am

What Makes Asset Sharing Platforms Thrive?

9:30am

Startup Mentoring with Dreamit Ventures

9:30am

All Day Event - Startup America at SXSW

10:00am

SXSW Film Hideout Lounge

11:00am

Austin Start Up Meet Up

11:00am

Community First: Lessons for Early-Stage Startups

11:00am

Designing Tomorrow’s Digital/Physical Interfaces
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The Mobile Revolution has reduced the costs of components and production to the point that the Davids now build and ship their device ideas quicker than the Goliaths. Gadgets are getting faster and smaller and big companies are learning more than ever on the community at large to make them shine.

    But this shift has done little to move interface design forward. The prevailing school of thought constrains us to develop devices within the ‘brain+fingertips+glass=interaction’ metaphor, making little use of our perceptual and motor potential. There’s only so far we can go with multi-touch in bridging physical with digital.

    The biggest leaps in interface innovation have come from the speculative designers, who’ve taken tremendous risks to forge a new set of digital hand tools, building a new breed of devices that do not limit users to finger movements and visual/auditory feedback, but instead utilize our spatial and sensory abilities to escape the Glass Slab - especially in the area of play.

    Speakers
    Pres/Co-Founder | Sifteo | I co-founded Sifteo in 2009 to develop...

    PhD Candidate | Berlin University of the Arts | I worked for...

    Asst Professor of Media Arts & Sciences | MIT | Leah Buechley...


    Type Interactive, Dual
    Hashtag #sxsw #Interfaces
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9683


11:00am

11:00am

No Wallet? No Problem. Enter Mobile Payments.
    Sunday March 11, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014, according to Juniper Research. Google already has merchants like Macy’s and The Container Store is using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. And Austin, our very own home of SX, is among the initial launch markets of ISIS’ NFC-driven mobile commerce trial. American Express, while recognizing the value of NFC, currently sees the technology as smoke and mirrors because it’ll take several years before the possibility of mass adaptation because of the limit and requirements of its reach. American Express’ stance is that the mobile payments ecosystem needs to look at products that are technology agonistic and as open as possible. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.

    Speakers
    VP of Emerging Media & Innovation | 360i | David Berkowitz is...

    Exec VP, Online/Mobile Business Unit | American Express | American...

    Head of Marketing | Isis | Jaymee Johnson, Head of Marketing...

    Vice President of Global Mobile Transactions | NXP Semiconductors...

    Engineer, Google Mobile Wallet | Google Inc


    Type Interactive, Panel
    Hashtag #sxsw #nowallets
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9756


11:00am

Open Source & the Changing Tech Landscape

11:00am

Pocket Film Studio: The iPhone Revolution

11:00am

Startup Breakthrough: Speed Coaching for Founders

11:00am

The UX-Driven Startup: Lessons from the Trenches

11:00am

Digital Sport: Know More, Do More

12:30pm

Austin Technology Council Meet Up

12:30pm

Big Data Smackdown on Cybersecurity

12:30pm

Creating Responsive HTML5 Touch Interfaces
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

    Speakers
    Sr Software Engineer | Flickr | Stephen is a Senior Frontend...


    Type Interactive, Solo
    Hashtag #sxsw #htmltouch
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11462


12:30pm

Design and the Mobile Startup
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    Speakers
    CEO | Foodspotting | Alexa Andrzejewski is the Founder and CEO...

    Head of Prod | Foursquare | Alex is Head of Product at foursquare...

    Co-founder | Instagram | Mike graduated from Stanford University...

    Founder, Creative Dir | AKKO | Ron Goldin is the founding principal...


    Type Interactive, Panel
    Hashtag #sxsw #MobileDsgn
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11295


12:30pm

eBay to VC: Lessons from the Trenches
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

    Speakers
    General Partner | Andreessen Horowitz

    Reporter | The New York Times


    Type Interactive, Dual
    Hashtag #sxsw #eBaytoVC
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13100


12:30pm

Everybody's a Bloody Entrepreneur! Or Are They?

12:30pm

FutureShop: Virtual QR Stores, NFC Receipts & More

12:30pm

12:30pm

Interface Technology: Gesture Systems and Beyond

12:30pm

Light Field: Turning Light into Living Pictures

1:30pm

SXSW Community Screenings: Faces of Austin

2:00pm

Co-Founder Speed Dating

3:30pm

Data Is the New Oil: Wealth and Wars on the Web
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    In the 21st century, we’re experiencing the dawn of a new fuel: Data. Multibillion-dollar industries, from search engines to social networking to online advertising, have been built on the aggregation of personal data, information the World Economic Forum likens to a “new type of raw material … on par with capital and labor.”We believe a new war will soon breakout, a War on Data. And we're ready to go to battle. Two personal data experts, Owen Tripp, co-founder and COO of Reputation.com and World Economic Forum Technology Pioneer, and DJ Patil, Data Scientist in Residence at Greylock and former Chief Scientist at LinkedIn, encourage businesses and entrepreneurs to disrupt the status quo through data. Old businesses and dynasties will be toppled as new disruptors fight back with innovative use of data.Join Owen Tripp and DJ Patil to learn which top industries stand to be disrupted by data innovators.

    Speakers
    Data Scientist in Residence | Greylock Partners

    Co-founder / COO | Reputation.com


    Type Interactive, Core Conversation
    Hashtag #sxsw #DataNewOil
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12255


3:30pm

Dealing w/ Co-founders. You found one, now what?

3:30pm

How to Build Entrepreneurship Communities

3:30pm

Investor Spotting 2012

3:30pm

Social Curation Meet Up

3:30pm

Startup Genomics: Maximize Success and Avoid Death

3:30pm

StartupBus Grand Final

3:30pm

Tech + the Evolution of the In-Store Experience

3:30pm

The Moral Psychology and Big Data Singularity
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Moral psychology and data analysis will eventually converge because successful organizations no longer serve physical, but psychological needs. This presentation will show how, in an age where consumption is about values (e.g. Whole Foods) and happiness (e.g. Zappos) rather than survival, moral psychology is essential knowledge for any organization. Leveraging our work at YourMorals.org, I will present research showing: 1) why emotional profiles are more important than demographic profiles, 2) how social networks form from moral agreement, and 3) why the ideological identification of employees and customers is important knowledge. Organizations will both use and contribute to the world's knowledge of moral psychology. Leveraging my dual experience as a data scientist for Ranker.com and as a moral psychologist at USC, I will illustrate how you can use recent moral psychology research to better help your customers and employees understand and live up to their values.

    Speakers
    Founder/Data Scientist | YourMorals.org & Ranker.com | I am a...


    Type Interactive, Solo
    Hashtag #sxsw #moralpsych
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8965


3:30pm

UK DEMO Day

3:30pm

When Your API Is Your Product
    Sunday March 11, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)

    Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

    Speakers
    Developer Communications Dir | SendGrid Inc | Adam DuVander is...

    Location Program Manager | Urban Airship | Ben Standefer is the...

    VP, Developer Platform | Mashery | Delyn Simons heads up developer...

    Dir of Developer Evangelism | Twilio | Just your average self-produced...

    Community Guy | SendGrid Inc | Tim is leading the SendGrid developer...


    Type Interactive, Panel
    Hashtag #sxsw #apibiz
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10866


4:00pm

WTF with Marc Maron - LIVE Comedy Podcast

4:00pm

WTF with Marc Maron - LIVE Comedy Podcast

4:00pm

SXSW Community Screenings: Dysfunctional Friends

5:00pm

4-Hour Work Week Is BS: Truths of Working Smarter
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Work is everywhere. In the office, on a plane, in your car, at Peet's Coffee down the street. It's virtually inescapable. And while everyone would love to believe the 4-Hour Work Week is possible, is this the reality in today's market? Can you successfully manage and execute multiple projects within a global ecosystem with a team that has several, if not all, workers contributing remotely? Let's have a frank conversation with today's industry pioneers and thought leaders, shedding new light on how we work. With mobile devices within hand's reach at all times, there's truly no excuse or escape -- something early adopters know all too well, but the mainstream is quickly discovering as well. Here, each of the parties will discuss truths they've learned about what it really means to work smarter, and evaluate and discuss some of the false sentiments floating around like needing to "meet" more and the amount of time a brainstorm should (in truth) last — in the end, sharing the worklife heuristics they've acquired and learned over the years and that make all the difference in how they operate in their day-to-day lives.

    Speakers
    President & COO | LiquidSpace Inc | Doug is a seasoned technologist...

    Managing Dir, North America | Degw | Georgia Collins leads DEGW...

    VP, Global Dev | e-Work.com | Kate North is the VP of Global...

    Principal | eBusiness Strategies | Keith Perske has spent a career...

    Freelance Writer | Fast Company | Kevin Purdy is a freelance...


    Type Interactive, Panel
    Hashtag #sxsw #WorkSmart
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12573


5:00pm

Access Management Meet Up
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 615AB) (500 E 4th St, Austin, TX 78701)
     The cloud juggernaut keeps moving into just about every aspect of business. Well here’s another one Web Access Management…or how to get the right applications to the right people at the right time. So before this whole cloud thing gets to be more of a fog; access management is important because it equals security. Want to learn more, well that’s what this meetup’s all about. A chance to get some industry gurus together as well as some people who are trying to connect the dots between the applications and users in the cloud, without the lame audience polls and death by PowerPoint. So let’s meet, let’s talk, let’s network and maybe even solve some problems about all things access: identity management, authentication, single sign-on, user management, etc. in the cloud. See you there.

    Speakers
    Dir Customer Acquisition, Cloud Division | Gemalto Inc | Professionally...


    Type Interactive, Meet Up
    Hashtag #sxsw #webaccess
    Theme Mentors, Meet Ups and Camps
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100694


5:00pm

Austin 2032: Shaping Future Cities with Mobile Data

5:00pm

Beautiful Data? No, That Data is a Sex Machine
    Sunday March 11, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Yes data is beautiful–but SEXY?! That’s right. It’s powerful, self-sufficient; it can write its own ticket. Data doesn’t need you anymore...or does it?We’re all looking for ways to pull useful information from the overwhelming amount of data flooding the Internet. Two solutions have surfaced–dataviz and semantic web. Both are taking on a life of their own but they’re tackling the problem in very different ways.Data visualizations give us the means to understand the multitude of data out there. But what’s next? Ever heard of XBRL? RDF? These and other semantic web technologies are changing the way we understand data. They give data context. Without context, data is meaningless, and data can’t organize itself.Back end semantic web & front end visualizations both make data more usable but require a human catalyst. Are we entering a time that data will make itself more usable by organizing itself contextually and representing itself visually?Moderator: Greg Ebert, Rivet Software

    Speakers
    Professor | The University of Texas

    CEO | Visual.ly


    Type Interactive, Core Conversation
    Hashtag #sxsw #datadoestx
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10283


5:00pm

Co-Founder Speed Dating

5:00pm

Memoirs of a Data Security Street Fighter

5:00pm

StartupBus Grand Final

5:00pm

Talent Wars: Sourcing the Créme from the Crowd

5:00pm

Virtual Gets Physical: The Future of Installations

6:00pm

Comedy Bang Bang - LIVE Comedy Podcast

6:00pm

Comedy Bang Bang - LIVE Comedy Podcast

6:30pm

SXSW Community Screenings: 1 out of 7

7:00pm

Dewey Awards Ceremony

8:00pm

The Cast of Bob’s Burgers Live

8:00pm

The Cast of Bob’s Burgers Live

8:00pm

The .net Seven Second Pitch Challenge

10:30pm

The Cast of Bob’s Burgers Live

10:30pm

The Cast of Bob’s Burgers Live
 
 

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:30am

Creativity and Innovation in the UK's Tech City

9:30am

Explorations in Corporate Zoology

9:30am

Rev Up Your Product Design, the “Concept Car” Way

9:30am

The iPad: The Second Coming of the CD-ROM
    Monday March 12, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.

    However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.

    Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.

    This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.

    Speakers
    Pres | Smashing Ideas Inc | Brian Burke joined Smashing in 2005...

    Founder & President | Bottle Rocket Apps | Calvin Carter is the...

    VP, Digital Dev | Random House Digital | As the Vice President...

    CEO | Enlighten | Steve Glauberman founded Enlighten in 1983...


    Type Interactive, Panel
    Hashtag #sxsw #iPadCDROM
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12193


9:30am

Your iPhone Is Political: Mobile Democracy

9:30am

All Day Event - Startup America at SXSW

10:00am

SXSW Film Hideout Lounge

11:00am

Anything You Can Do, I Can Do Backwards in Heels

11:00am

Events Are Now Platforms: Seven Tools for Success
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    Our goal with this session is to make events better for all of us. Events no longer exist in a vacuum. The new ideas and relationships we all seek from events are now available to us across a continuum of ongoing social tools, so audiences give as much attention to their devices as they do to a speaker, or to the person sitting next to them. How can we as event participants, producers, and sponsors best adapt to this new reality? How can these digital tools serve to humanize and improve our experiences, and make us more present, as opposed to being just another source of distraction and overwhelm? Join with leaders in the field as we explore best practices for using the wide array of tools that are emerging in the event space. Please visit www.buildingalliances.com/blog for a list of our invited guests representing key products and services in the space and links to the tools we encourage you to check out and use in advance of our discussion (including here at SXSW!)—Brian Duggan

    Speakers
    Founder | Building Alliances LLC | I help organizations build...

    Founder | LeWeb | Loïc Le Meur is a serial entrepreneur based...


    Type Interactive, Core Conversation
    Hashtag #sxsw #events
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10496


11:00am

Hack [ANYTHING] with Microsoft Kinect
    Monday March 12, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    If you're reading about this panel, you're likely familiar with - or at least interested in - the Microsoft Kinect. The Kinect's RGB camera and "depth" cameras simplify computer vision problems that were previously very difficult -- like interpreting skeletal motion. How else can gesture and speech technology change the way people interact with each other, find information, or perhaps locate the best nearby sandwich? The answer: Kinect meets the Internet. Join representatives from Microsoft and Yelp for a discussion about designing user interfaces for Kinect; some of the challenges of the technology; and how to build experiences optimized for hands-free interaction. Additionally, see demos of hacks, and learn how you can incorporate Kinect into your everyday -- both professionally or personally!

    Speakers
    Principal UX Mgr | Microsoft

    N/A | Microsoft | Dan Fernandez is a Director in the Developer...

    Engineer | Yelp | John Boiles graduated from UT Austin with a...

    Prod Mgr | Yelp


    Type Interactive, Panel
    Hashtag #sxsw #KinectHack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10528


11:00am

In-App Mobile Ad Implementation Challenges

11:00am

Recognize This! Ethics of Mobile Face Tagging

11:00am

Smart Home Meet Up

11:00am

SXSW Interactive Accelerator

11:00am

SXSW Interactive Accelerator

11:00am

SXSW Interactive Accelerator

11:00am

The Frontline Report of Japanese Interactive Arts

12:30pm

Alternative Channels of Digital Distribution

12:30pm

Cloud Entrepreneurs Meet Up

12:30pm

Crowdsourcing: Next Gen Consumers in the Driver's Seat
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

    Speakers

    SVP | MTV Scratch At Viacom

    Dir of GM Advance Design California | General Motors

    Nick Pudar, Vice President of OnStar Strategy and Business Development...

    Global Infotainment PM | General Motors


    Type Interactive, Panel
    Hashtag #sxsw #SXchevy
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100676


12:30pm

Detached Messages: Immersive and Spatial Systems
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    Speakers
    Urban Information Designer | MIT | My greatest passion is floating...

    3D Information Artist & Designer | Phedhex | I'm a 3d information...

    Academic / Artist | Massey University / Squidsoup


    Type Interactive, Dual
    Hashtag #sxsw #detached
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9415


12:30pm

Lessons from Disruptors: Game-Changing Start-Ups

12:30pm

Location Tracking: Threatening or Value-added?
    Monday March 12, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    The ability of consumer electronics to sense location has no doubt opened the doors to a new dimension of mobile services that include navigation, local search, contextual social connectivity, and mobile advertising/marketing. And consumers have clearly iterated a preference to have these services delivered through their mobile devices, as evidenced by sharp declines in personal navigation device businesses over the past two years. But the vast opportunities of this new dimension come with an equally vast array of technological, safety, privacy and marketing issues, among others, that must be evaluated and addressed. In this session, leaders from different groups invested in the future of location technologies - from the device side to content developers to mobile marketers - will discuss the importance of location capabilities in mobile devices for evolving the consumer’s relationship to and affinity for their brands. Panelists will illustrate examples of value-added consumer use cases and discuss how marketers and application developers must prioritize the development of contextually relevant, sticky services to drive mobile advertising growth.

    Speakers
    EVP, Digital Prod | The Weather Channel | Cameron Clayton Executive...

    Head of Location & Advertising Svcs | Nokia | Christopher Peralta...

    Editor-in-Chief | Gizmodo.com | NYC Native Popular Science...

    CNN VP Mobile | CNN | Louis Gump

    Prod Mgr | Foursquare | Siobhan is the Engagement Product Manager...


    Type Interactive, Panel
    Hashtag #sxsw #loctrack
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12406


12:30pm

SpacePoints: Space Outreach at Ludicrous Speed

12:30pm

SXSW Interactive Accelerator

12:30pm

SXSW Interactive Accelerator

12:30pm

SXSW Interactive Accelerator

3:30pm

#140conf @ SXSW 2012
    Monday March 12, 2012 3:30pm - 4:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    The #140conf events provide a platform to listen, connect, share and engage, while collectively exploring the effects of the emerging real-time internet on business and on “me” the people. The format at the #140conf events is unique: Individual talks are 10 minutes, keynotes are 15 minutes and panel discussions are no more than 20 minutes. At SXSW the format has been changed slightly to better fit into the SXSW schedule. Each of our sessions are set to run 15 minutes. At #140conf SXSW we will be taking a hard look at something Jeff Pulver calls “The State of NOW” and the continued effects the worldwide adoption of social communication platforms such as twitter is having on a number of industries. The sessions presented at SXSW are a sampling of the type of content one can expect to experience at our worldwide #140conf events. This proposal is to deliver 10 individual sessions, each of which will take place over 15 minutes during SXSW. These sessions will be offered consecutively during a 3 hour window. The take aways from #140conf @ SXSW 2012 will provide the attending delegates knowledge, perspectives and insights to the next wave of effects of the real-time Internet will have on business in 2012 and beyond. For an example of the programming we did at SXSW in 2011, please see: http://sxsw2011.140conf.com/schedule. For a better idea of all of the #140conf events, please see: http://140conf.com

    Speakers
    Pres | Zula | Dreamer, entrepreneur, Investor. Helped shape the...


    Type Interactive, 140 Mini-Conference
    Hashtag #sxsw #140conf
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13953


3:30pm

Auto Meets Mobile: Building In-Vehicle Apps

3:30pm

Big Data Meet Up

3:30pm

Connected Cars, Connected Cities and Urban Driving
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    As population density in major urban areas changes, cities across the globe are inputting measures aimed at reducing urban congestion. At the same time, in response to environmental concerns, government regulations, and rising gas prices, automakers are developing and manufacturing electric vehicles at a faster pace. These EVs are becoming increasingly connected, passing and receiving information from the cloud, primarily to manage their charge but increasingly to optimize the driving experience. How will population density, digitally connected cities, lowered investment in public transportation, and connected cars change the needs and behaviors of urban drivers? How should digital technologies (including NFC, LBS, social networks) be leveraged to meet their needs both inside and outside the vehicle? Amy and Neal, members of Razorfish’s automotive practice, will lead an exploration of the digital tools that will support the future of urban mobility.

    Speakers
    Assoc Experience Dir | Razorfish | Amy Todenhagen is an Associate...

    Sr Strategy Mgr | Razorfish | Neal is a Sr. Strategy Manager...


    Type Interactive, Core Conversation
    Hashtag #sxsw #CityDrive
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8862


3:30pm

New Mafia: Rise of the Chicago Startups
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)

    With the meteoric rise of Chicago-based Groupon, interest in the Windy City startup scene has spread to both coasts and beyond, bringing new companies and hundreds of millions of VC dollars to the region. This panel features top Chicago investors, entrepreneurs, and journalists with diverse perspectives on the emergence of a Chicago startup community. Combining lifelong Midwesterners and recent transplants, young founders and seasoned venture capitalists, the panel will discuss how the Chicago startup scene has evolved in the past year, what it will look like in 5, why they chose Chicago over New York and the Valley, and the unique challenges of building a business in the Midwest.

    Speakers
    Co-Founder & CEO | GrubHub.com | Matt Maloney is the co-founder...

    Business Columnist | Chicago Tribune | Melissa Harris is a business...

    Partner | Lightbank | Paul Lee joined Lightbank as a Partner...

    Co-founder & CEO | gtrot | Zachary Smith is Co-Founder and CEO...


    Type Interactive, Panel
    Hashtag #sxsw #NewMafia
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12008


3:30pm

Personal Lifestreams Provide Data for Public Good

3:30pm

QR Codes & NFC: When Physical & Digital Collide

3:30pm

SXSW Interactive Accelerator

3:30pm

SXSW Interactive Accelerator

3:30pm

SXSW Interactive Accelerator

4:00pm

#140conf: Future of Story Telling

4:00pm

4:15pm

4:30pm

#140conf: Contextual Revolution

4:45pm

#140conf: Taking on BIG Brands

5:00pm

5:00pm

Can Washington Make Your App Illegal?
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

    Speakers
    CEO, Developer | Go Go Mongo | Ahmed Siddiqui is a Tech Entrepreneur...

    Dir of Communications | Association for Competitive Technology...

    Pres | Sax.net | My name is Mike Sax. I enjoy helping to build...


    Type Interactive, Panel
    Hashtag #sxsw #IllegalApp
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12528


5:00pm

F1 Meet Up

5:00pm

My Voice Is My Passport. Verify Me

5:00pm

Open Innovation: Millions of Us Solving Problems
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.

    Speakers
    CEO | Health Data Consortium

    Chairman & Founder | TopCoder Inc | Jack Hughes is founder and...

    W Coast Bureau Chief | Popular Science


    Type Interactive, Panel
    Hashtag #sxsw #OpenInno
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9603


5:00pm

Silicon Alley: Startup Ecosystem That Never Sleeps

5:00pm

SXSW Interactive Accelerator

5:00pm

SXSW Interactive Accelerator

5:00pm

SXSW Interactive Accelerator

5:00pm

Why Your Car Will Be the 5th Screen in Your Life
    Monday March 12, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    After movie theatres, TVs, PCs, and mobile phones – come learn how your car will become the next screen you embrace. Our cars are already fitted with the most powerful computers that are completing 2,000 decisions per second — but are we using this technology to its full capacity? The fifth screen has arrived, and it's right there next to your steering wheel. Are you ready to interact with the most innovative screen yet? Let's discuss where inventors and marketers will partner with consumers and see how far we can push the fifth screen. Will cars know we’re approaching and unlock our doors, set our temperature and seamlessly sync to our favorite music? Will they read us our emails, tweets, and Facebook messages and allow us to respond? What other new capabilities will we invent? The fifth screen is just at its inception. Join us as we explore the future of our fifth screen.

    Speakers
    Manager, Connected Vehicle | Audi Of America Inc | Anupam Malhotra...

    Director Mobile | AKQA

    CEO | AKQA


    Type Interactive, Core Conversation
    Hashtag #sxsw #5thscreen
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13387


5:15pm

5:30pm

#140conf: Technology Showcase

6:00pm

Kevin Pollak’s Chat Show - LIVE Comedy Podcast

6:00pm

Kevin Pollak’s Chat Show - LIVE Comedy Podcast

8:00pm

Funny or Die & Caviar Present The Super Serious Show

8:00pm

Funny or Die & Caviar Present The Super Serious Show

9:00pm

The Austin Chronicle Film Bash

10:30pm

Funny or Die & Caviar Present The Super Serious Show

10:30pm

Funny or Die & Caviar Present The Super Serious Show
 
 

9:00am

All Day Event - Alcatel-Lucent’s Trend Lounge

9:00am

All Day Event - Gemalto Mobile IDEA/NEXT Lounge

9:30am

3 Secrets to a Killer Elevator Pitch
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Learn about the 3 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator and Ignite. Then pitch your startup and get feedback on the spot. Not for beginners! We have seen thousands of pitches and invested in hundreds of companies. Come after you’ve already practiced your pitch a 100 times and are ready to take it to the next level. First I’ll spend 15 minutes talking about the 3 secrets and show some killer examples. Then YOU get up on stage and give YOUR 90 second pitch, and then one of the panel will give YOUR pitch showing how we would improve it. If you want to pitch your startup, send a link to your 90 second pitch video to sxsw@killerelevator.com

    Speakers
    Sr Editor | Texas Monthly

    Dir | Capital Factory | Joshua Baer is an email marketing pioneer...

    Founder | AngelList


    Type Interactive, Panel
    Hashtag #sxsw #KILLER
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13601


9:30am

Augmented Reality = ARPA’s Original Vision of Web
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Using a variety of original source material, Chris Grayson will give an overview of the global network, as envisioned by thinkers at ARPA before the creation of the ARPAnet. Examples include J.C.R. Licklider's "Man-Computer Symbiosis," 1960; Douglas Engelbart's "Augmenting Human Intellect," 1962; and Ivan Sutherland's "The Ultimate Display," 1965. Some focus will also be given to the people and personalities involved. Heidi Hysell will provide the technical explanation for many milestones in the evolution of the Internet, making the case that the human interface to the network has historically been limited by the available technology, and with Augmented Reality, we are now entering an era that truly begins to deliver on the original vision.

    Speakers
    Dir of Digital | Humble.tv | Chris Grayson is Director of Digital...

    Technologist | Nickelodeon | Heidi Hysell has focused most of...


    Type Interactive, Dual
    Hashtag #sxsw #ARnet
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13307


9:30am

Busting the Myth: Natural Input Requires Learning
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Dan and Kay will bust a commonly held myth: that there is some Natural way of interacting with technology, and that simply by changing modality (touch, body tracking, etc) we will eliminate the need for a UI.

    They will present examples from the creation of Surface, (Kay was Design Manager and Dan the UX Architect), including footage of real users interacting with disastrously failing prototypes. They will show how years of iterative design drove to the inescapable conclusion that input is a language, one which must be created by the designer, learned by the user, and taught with a new type of UI.

    You will learn how an interface can be designed to teach an input language in a natural way. Drawing from product examples such as the Palm Pilot, iPhone, and Windows 8, they will demonstrate how to design and build products people love and which use new input technologies. You will learn about the creation of user interfaces which teach new input languages in a way that seems Natural.

    Speakers
    Asst Professor | University of Toronto | Daniel Wigdor is an...

    Sr Design Lead | Microsoft | Kay Hofmeester is User Experience...


    Type Interactive, Dual
    Hashtag #sxsw #learnnui
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12281


9:30am

Fireside Chat with Bob Metcalfe

9:30am

Human Language Technology and Where It's Headed
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon K) (500 E 4th St, Austin, TX 78701)
    Language is the holy grail of artificial intelligence. When we imagine sharing a world with smart machines, we don't think about logic, or problem solving, or winning at chess. We hear HAL-9000 declining to open the pod bay doors, and the Terminator saying he'll be baaack. Researchers have been working on building computers we can talk to for 60 years; in the 1990s, Bill Gates predicted that speech would soon be “a primary way of interacting with the machine”. So why aren't we talking to our computers yet ....Or are we? Thanks to new developments in human language technology (also known as "natural language processing") and text analytics, computers are analyzing everything from e-mail and tweets to clinical records and and speed-date conversations. How does the technology work, when does it work well (and when not), what's it doing for us, and where is it headed?

    Speakers
    Assoc Professor | The University of Texas | Jason has 15 years...

    Professor | Cornell University | Professor of computer science...


    Type Interactive, Dual
    Hashtag #sxsw #nlproc
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9466


9:30am

I May "Like" You, but I'm Not in Like with You

9:30am

SXSW Interactive Accelerator

9:30am

Wall-E or Terminator: Predicting the Rise of AI

9:30am

All Day Event - Startup America at SXSW

11:00am

3D Printing: Not Everyone Will Be Excited
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon J) (500 E 4th St, Austin, TX 78701)
    If the growth of the internet taught us anything, it is that not everyone welcomes exciting, disruptive technologies. Impacted industries like film and music demanded that Congress protect them from the internet. In the near future, companies disrupted by the widespread adoption of 3D printing could set off a new wave of DRM and intellectual property (IP) expansion. To understand how this might happen, first you need to understand how IP law applies to things that can be 3D printed. Can you copyright a hammer? Can you patent a sculpture? After explaining how IP applies to objects coming out of a 3D printer, this talk will highlight steps being taken to protect 3D printing from being strangled in Washington, DC.

    Speakers
    Public Knowlege | Michael Weinberg joined Public Knowledge as...


    Type Interactive, Solo
    Hashtag #sxsw #3DDC
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP9496


11:00am

Contextual Communication: Crowds and Coordination

11:00am

Educating the Future of Austin Technology
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)

    Today's technology is changing the world at a quicker pace than any prior period of time. In order to keep up with this transformation, our education system will need to react at a much faster rate to develop new skills, curriculum, and resources. This session will bring some of the top educators and influencers from the area together to share how they plan to influence and support this need. The roundtable discussion will include speakers from the private and educational sector, specifically business and engineering academicians from the Austin Independent School District (AISD), Austin Community College (ACC), Concordia University, Texas State University and the University of Texas.

    Speakers
    Dean | Concordia University | Dr. Donald Christian serves as...

    Dean | UT Austin Cockrell School | Gregory L. Fenves is dean...

    Dean, Computer Sciences & Advanced Tech | Austin Community College...

    VP of IT Solutions | SureScore | Nathan Green is the founder...

    Dir | Texas State University | Terry Chase Hazell has advanced...


    Type Interactive, Panel
    Hashtag #sxsw #AustinTech
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100410


11:00am

Gen Y&Z Expectations to Transform Customer Exp
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon FG) (500 E 4th St, Austin, TX 78701)
    Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.

    Speakers
    CEO | Allegiance Inc | Adam Edmunds directs the company's strategic...

    VP Prod Mgmt | Allegiance | Al Nevarez is Allegiance's VP of...


    Type Interactive, Dual
    Hashtag #sxsw #voc
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100152


11:00am

Juggalos: Rabid Branding, a Case Study

11:00am

Lightweight NLP for Social Media Applications
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    Social media includes lots of free-form textual data in "natural languages", the languages people speak. Natural Language Processing (NLP) helps you analyze that data. Some NLP problems are very hard, but a number of lightweight NLP techniques are available in open-source tools. You can use these to improve your social media applications, even if you're not a computational linguist. In this session, I will introduce some of these techniques and tools, and I will give hints on getting started using NLP in your social media applications. Many NLP techniques require training corpora, sets of annotated documents. I will talk about constructing and maintaining a training corpus. And, I will talk about some of the ways we use NLP at Lithium Technologies.

    Speakers
    Scientist | Lithium Technologies Inc | Bruce has a Ph.D. in Computer...


    Type Interactive, Solo
    Hashtag #sxsw #nlp
    Theme Emerging
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11243


11:00am

Ruby Developers Meet Up

11:00am

Software Patents: Great, Dangerous or Pointless?
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Software patents have a mixed reputation. They make some millions, are labeled a scourge by others, and are generally just overlooked or misunderstood by the general public. In the end, it's an open question whether they drive innovation or hamper it.The panel will discuss patent issues as relating to startups and emerging technologies. Topics covered include: Whether acquiring patents makes sense, issues about building on third-party platforms, the growth of patent litigation, and the relationship between patents and innovation; relying on real-world examples when possible.Julie Samuels of EFF will discuss an emerging trend of suing startups over patents. Ruben Rodrigues of Foley & Lardner LLP will discuss when startups might consider patents, when not to, and different perspectives on patents and innovation. Having reported on "patent trolls" for NPR, Laura Sydell will discuss her impressions of the patent system and its effect on innovation.

    Speakers
    Exec Dir | Engine Advocacy | Julie Samuels, a Staff Attorney...

    Digital Culture Correspondent | NPR | Laura Sydell reports on...

    Assoc | Foley & Lardner LLP | Ruben Rodrigues is an associate...


    Type Interactive, Panel
    Hashtag #sxsw #SWPatent
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11635


11:00am

SXSW Interactive Accelerator

11:00am

You Don't Need Bandwidth to Be Awesome

12:30pm

Closer to One: Buddhism and the Internet of Things

12:30pm

How the Austin Region Supports Technology Companies

12:30pm

SXSW Interactive Accelerator

12:30pm

The Airbnb of Anything: The Growth of P2P Markets

12:30pm

The Facebook Customer Service Challenge for Brands

1:00pm

The Nikon HD-SLR Workshop with The Bui Brothers
    Tuesday March 13, 2012 1:00pm - 3:00pm @ La Zona Rosa (612 W 4th St)
    Nikon is bringing SXSW attendees a practical HD-SLR workshop hosted by The Bui Brothers on how to plot and shoot a music video. Featuring local Austin rockers, The Statesboro Revue, attendees will watch and interact with The Bui Brothers as they bring this video production to life with their insightful video techniques and their always entertaining personalities. For aspiring filmmakers, Nikon HD-SLRs including the new Nikon D4 and D800 will be on hand.
    Type Party, Music
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_OE01815


1:00pm

Vans Party

2:00pm

SXSW Interactive Accelerator

3:30pm

Are Free Customers Better Than Captive Ones?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free to set our own terms, control our own data, and even state the prices we are ready to pay—outside of any company's silo? And haven't free customers been a promise of free market as well as the Internet from the start?Doc Searls says yes. Doc co-authored The Cluetrain Manifisto, and his new book, The Intention Economy: When Customers Take Charge — due out in May 2012 from Harvard Business Review Press. He has also been working since 2006 with developers on tools for customer liberation, through ProjectVRM at Harvard's Berkman Center for Internet & Society.Some of those tools are now coming to market. But will they prove out? In "Are Free Customers Better Than Captive Ones?" Doc tackles that question and invites many more. Bring your own to what will prove to be a highly interactive session.

    Speakers
    Chief Evangelist | Linux Journal | Doc Searls is co-author of...


    Type Interactive, Solo
    Hashtag #sxsw #freedom
    Theme Startup Village
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13611


3:30pm

Getting the Most out of Google+

3:30pm

Investments in Austin Technology

3:30pm

Mobile Ads: Best Practices for the Music Industry
    Tuesday March 13, 2012 3:30pm - 4:30pm @ St David's Bethell Hall (301 E 8th St)

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

    Speakers
    Partner/Head of Digital | The Collective | Aaron Ray is a Partner...

    Head of Business Dev, North America | InMobi

    Shareholder | Greenberg Traurig, LLP

    Dir, Consumer Mktg | Shazam | At Shazam, Jeff is responsible...

    Senior Mgr, Performance Sales | Pandora

    Head of Product | Muve Music

    Dir Mobile & Emerging Media | Pandora


    Type Interactive, Panel
    Hashtag #sxsw #MusicAds
    Theme Branding and Marketing
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100159


3:30pm

Single Sign On Meet Up

3:30pm

SXSW Interactive Accelerator

5:00pm

Leif to Bieber: The Web Has Changed Nothing

5:00pm

SXSW Interactive Accelerator

5:00pm

The Austin Tech Incubator Landscape
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    In the 1980s, several seeds were planted that led to the entrepreneurial environment Greater Austin enjoys today. Among these seeds were the State’s winning bid for the MCC, the founding of Austin Ventures, and the founding of Tivoli Systems. These seeds and many more grew the need for today’s incubator, accelerator, and other hybrid programs. Some programs are comprehensive with office space, mentorship, and year-round access to resources. Others are more virtual and episodic, but no less critical to company founders. With the growth in the pool of entrepreneurs, the diversity of programs has grown, for sports, packaged goods, university students, and more. Who are the people behind these programs? What kinds of companies are being developed via the incubators & accelerators? What does the future hold? Speakers include Bryan Menell of Capital Factory, Mellie Price of Source Spring, Isaac Barchas of ATI, & Mark Pannes of RaptorAccelerator, and Steve Guengerich of BroadBrush Ventures.

    Speakers
    Co-Founder | Austin Tech Happy Hour | A finalist for Ernst...

    Director | Austin Technology Incubator

    Managing Dir | Raptor Accelerator LLC | MD for RaptorAccelerator’s...

    Managing Partner | Capital Factory | Mellie Price has 20 years...

    Managing Dir | BroadBrush Ventures LLC | Steve is managing director...


    Type Interactive, Panel
    Hashtag #sxsw #Incubator
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100413


5:00pm

The Semantic Web Has Gone Mainstream! Wanna Bet?
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    In 2005, I started learning about the so-called Semantic Web. It wasn’t till 2008, the same year I started my PhD that I finally understood what the Semantic Web was really about. At the time, I made a $1000 bet with 3 college buddies that the Semantic Web would be mainstream by the time I finished my PhD. I know I’m going to win! In this presentation, I will explain what the Semantic Web is and show you why it is already mainstream. The Semantic Web is enabling better web search, saving IT companies millions of dollars a year, helping researchers share data, discover new drugs... and this is just the beginning. If you have heard about the Semantic Web but never cared to spend time understanding what it is or if you are a skeptic and want to challenge me… this presentation is for you.

    Speakers
    PhD Student | The University of Texas at Austin | Juan Sequeda...

    Sr Research Scientist | Yahoo! Inc | Peter Mika is a Senior Research...


    Type Interactive, Core Conversation
    Hashtag #sxsw #semweb
    Theme Emerging
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13649


5:00pm

Pandora Happy Hour Casino

6:00pm

6:00pm

You Made It Weird - LIVE Comedy Podcast

6:00pm

You Made It Weird - LIVE Comedy Podcast

6:00pm

The Interactive Awards Pre-Party and Ceremony Presented by HP

6:30pm

Music Mixer & Fajitas

8:00pm

8:00pm

David Liebe Hart Band
    Tuesday March 13, 2012 8:00pm - 8:40pm @ The Jr (603 Red River St, Austin, TX 78701)

    Musician, sign-painter, puppeteer, and actor David Liebe Hart has been a cult personality since 1988, when he first began producing The Junior Christian Science Bible Lesson Program on public access cable. After a stint in Vietnam, Liebe Hart moved to Los Angeles in the 70’s, where he claims to have been roommates with Robin Williams, passed over for jobs by Garry Marshall, and abducted by aliens (all frequent song topics of his). Liebe Hart has also become a familiar sight to Hollywood Bowl patrons, who show up early before shows to catch him crooning outside with his puppets. During the holidays, his colorful Christmas artwork can be found on store windows across Southern California. With such an impressive resume, it wasn’t long before Tim Heidecker and Eric Wareheim cast Liebe Hart it sing his bizarre songs on their hit Cartoon Network show, Tim and Eric’s Awesome Show, Great Job!.
    In 2008 he teamed up with musician Adam Papagan. The two started recording and releasing albums regularly, with song topics ranging from Liebe Hart getting bad service at the grocery store, to his many ex-girlfriends. This spring, David Liebe Hart, backed by Papagan and a full band, will hit the road on a national tour to spread his message of intergalactic tolerance. 2012 will see a new studio album by the band and a full US Tour this Summer.

    Artists
    Musician, sign-painter, puppeteer, and actor David Liebe Hart...


    Type Band, Official
    Hashtag #sxsw #DavidLiebeHartBand
    Tags All, Punk
    Website http://schedule.sxsw.com/2012/events/event_MS18508


8:00pm

8:00pm

UCB Comedy presents: All-Stars of Improv

8:00pm

UCB Comedy presents: All-Stars of Improv

8:15pm

DJ Rapid Ric

8:30pm

8:30pm

8:30pm

Shlohmo

8:30pm

The Interactive Closing Party Presented by (mt) Media Temple

8:55pm

Outasight

9:00pm

An Evening With Sacred Bones Records: Music Videos & Films
    Tuesday March 13, 2012 9:00pm - 9:40pm @ The Hideout (617 Congress Ave)

    Mysterious Brooklyn-imprint Sacred Bones Records presents an evening of original and curated programming for a special SXSW film & music crossover event featuring music videos, short films, works in progress, and live musical performances from the label's roster. Exclusive to this one time event are the premieres of brand new music videos, worldwide Super 8mm & 16mm film exploits, a rare screening of the first Sacred Bones film production, Twelve Dark Noons and the first ever public screening of the films of Psychic TV. Featured artists include Amen Dunes, Blank Dogs, Crystal Stilts, Cult of Youth, Gary War, Moon Duo, Naked on the Vague, Pop. 1280, Timmy's Organism, & Zola Jesus.

    Artists
    Mysterious Brooklyn-imprint Sacred Bones Records presents an...


    Type Band, Official
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_MS19488


9:00pm

Grape St.

9:00pm