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2:00pm

Keeping Loyal Consumers Engaged by Shaking Sh*t Up

2:00pm

Making a Grand Entrance: How to Launch a Product

2:00pm

Startup Marketing: Big Results with a Small Budget

2:00pm

Why Invest in Health Tech?

3:30pm

Give Me an Invite! Creating User Demand at Launch
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    Speakers
    Exec Producer | DEMO

    CEO | RockMelt | Eric Vishria is co-founder and CEO of RockMelt...

    CEO | Fab.com

    CEO | Socialcam | Michael Seibel is the CEO of Socialcam. Socialcam...


    Type Interactive, Panel
    Hashtag #sxsw #invites
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11518


3:30pm

How to Lose Co-Founders and Alienate Startups

3:30pm

Show Me the Money: Where to Get Funding and What Are They Interested In?

3:30pm

Storytelling for Entrepreneurs & Startups
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

    Speakers
    Chief Storyteller & Founder | LG Pictures | LG. Director. Producer...


    Type Interactive, Solo
    Hashtag #sxsw #startup
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11224


5:00pm

Funder vs. Funded: Fireside Chats with…

5:00pm

How Start-Ups Do Deals with Industry Titans

5:00pm

Launching Companies in Regulated Industries

5:00pm

Understanding Start-Up Equity and Compensation
    Friday March 9, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.

    Speakers
    Partner | 137 Ventures | Justin is the founder and managing partner...


    Type Interactive, Solo
    Hashtag #sxsw #equity
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10053


 
 

9:30am

Freefalling: Taking Your Startup to 100% Cloud

9:30am

LEAN STARTUP: Dave McClure Uncensored (LOL)

9:30am

More Smart, Less Stupid: PR for Better Business

11:00am

Get Your Startup’s Name in Lights with IBM!
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon B) (500 E 4th St, Austin, TX 78701)
    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    Speakers
    Exec Dir | RISE Global | Claire England is Executive Director...

    Vice Chancellor for Federal and State Relations | The Texas A&M...

    Dir, Strategic Ventures & Partner, Venture Capital Group | I...

    Client Representative, IBM Venture Capital Group | IBM

    Partner, IBM Venture Capital Group | IBM


    Type Interactive, Panel
    Hashtag #sxsw #IBM
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100647


11:00am

LEAN STARTUP: (Not Just) Shit Startups Say - Anatomy of a Product Lifecycle

11:00am

More Smart, Less Stupid: PR for Better Business

11:00am

Startup Passion Smack-Down
    Saturday March 10, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

    Speakers
    CEO | Ready Founder Services | John is founding partner of Ready...


    Type Interactive, Solo
    Hashtag #sxsw #Passion
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10014


12:30pm

Discover the New Frontier of the Glocal Internet

12:30pm

Keeping Kids off the Street: Wall St. vs. Startups

12:30pm

LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

2:00pm

LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

3:30pm

Exploring the Top Startup Accelerator Programs

3:30pm

LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

3:30pm

The Secrets and Surprises of DIY Promotion

5:00pm

LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

5:00pm

Social Discovery and the New Startup Scene
    Saturday March 10, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.

    Speakers
    Cofounder and CEO | Glancee | Andrea Vaccari is the Cofounder...


    Type Interactive, Solo
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP992494


5:00pm

X of Y: How to Ensure Your Startup Is Defensible
 
 

9:30am

Learn to Code and Make the Software You Want

9:30am

Pitching Start Ups to Ad Agencies and Clients
    Sunday March 11, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

    Speakers
    Managing Partner | BoxGroup | David is the Founder and Managing...

    Chief Creative Innovation Officer | JWT

    CEO | ADstruc | John Laramie is the President, CEO and Founder...


    Type Interactive, Panel
    Hashtag #sxsw #pitchstart
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11926


9:30am

What Makes Asset Sharing Platforms Thrive?

11:00am

Community First: Lessons for Early-Stage Startups

11:00am

Startup Breakthrough: Speed Coaching for Founders

11:00am

The UX-Driven Startup: Lessons from the Trenches

12:30pm

Design and the Mobile Startup
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon A) (500 E 4th St, Austin, TX 78701)
    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    Speakers
    CEO | Foodspotting | Alexa Andrzejewski is the Founder and CEO...

    Head of Prod | Foursquare | Alex is Head of Product at foursquare...

    Co-founder | Instagram | Mike graduated from Stanford University...

    Founder, Creative Dir | AKKO | Ron Goldin is the founding principal...


    Type Interactive, Panel
    Hashtag #sxsw #MobileDsgn
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11295


12:30pm

eBay to VC: Lessons from the Trenches
    Sunday March 11, 2012 12:30pm - 1:30pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

    Speakers
    General Partner | Andreessen Horowitz

    Reporter | The New York Times


    Type Interactive, Dual
    Hashtag #sxsw #eBaytoVC
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13100


12:30pm

Everybody's a Bloody Entrepreneur! Or Are They?

3:30pm

How to Build Entrepreneurship Communities

3:30pm

Startup Genomics: Maximize Success and Avoid Death

5:00pm

Talent Wars: Sourcing the Créme from the Crowd
 
 

9:30am

Explorations in Corporate Zoology

11:00am

Anything You Can Do, I Can Do Backwards in Heels

12:30pm

Lessons from Disruptors: Game-Changing Start-Ups

3:30pm

New Mafia: Rise of the Chicago Startups
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)

    With the meteoric rise of Chicago-based Groupon, interest in the Windy City startup scene has spread to both coasts and beyond, bringing new companies and hundreds of millions of VC dollars to the region. This panel features top Chicago investors, entrepreneurs, and journalists with diverse perspectives on the emergence of a Chicago startup community. Combining lifelong Midwesterners and recent transplants, young founders and seasoned venture capitalists, the panel will discuss how the Chicago startup scene has evolved in the past year, what it will look like in 5, why they chose Chicago over New York and the Valley, and the unique challenges of building a business in the Midwest.

    Speakers
    Co-Founder & CEO | GrubHub.com | Matt Maloney is the co-founder...

    Business Columnist | Chicago Tribune | Melissa Harris is a business...

    Partner | Lightbank | Paul Lee joined Lightbank as a Partner...

    Co-founder & CEO | gtrot | Zachary Smith is Co-Founder and CEO...


    Type Interactive, Panel
    Hashtag #sxsw #NewMafia
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12008


5:00pm

Silicon Alley: Startup Ecosystem That Never Sleeps
 
 

9:30am

3 Secrets to a Killer Elevator Pitch
    Tuesday March 13, 2012 9:30am - 10:30am @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, attract investors, and just explain what you do to your mom. Learn about the 3 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator and Ignite. Then pitch your startup and get feedback on the spot. Not for beginners! We have seen thousands of pitches and invested in hundreds of companies. Come after you’ve already practiced your pitch a 100 times and are ready to take it to the next level. First I’ll spend 15 minutes talking about the 3 secrets and show some killer examples. Then YOU get up on stage and give YOUR 90 second pitch, and then one of the panel will give YOUR pitch showing how we would improve it. If you want to pitch your startup, send a link to your 90 second pitch video to sxsw@killerelevator.com

    Speakers
    Sr Editor | Texas Monthly

    Dir | Capital Factory | Joshua Baer is an email marketing pioneer...

    Founder | AngelList


    Type Interactive, Panel
    Hashtag #sxsw #KILLER
    Theme Startup Village
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13601


9:30am

Fireside Chat with Bob Metcalfe

11:00am

Educating the Future of Austin Technology
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)

    Today's technology is changing the world at a quicker pace than any prior period of time. In order to keep up with this transformation, our education system will need to react at a much faster rate to develop new skills, curriculum, and resources. This session will bring some of the top educators and influencers from the area together to share how they plan to influence and support this need. The roundtable discussion will include speakers from the private and educational sector, specifically business and engineering academicians from the Austin Independent School District (AISD), Austin Community College (ACC), Concordia University, Texas State University and the University of Texas.

    Speakers
    Dean | Concordia University | Dr. Donald Christian serves as...

    Dean | UT Austin Cockrell School | Gregory L. Fenves is dean...

    Dean, Computer Sciences & Advanced Tech | Austin Community College...

    VP of IT Solutions | SureScore | Nathan Green is the founder...

    Dir | Texas State University | Terry Chase Hazell has advanced...


    Type Interactive, Panel
    Hashtag #sxsw #AustinTech
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100410


11:00am

Software Patents: Great, Dangerous or Pointless?
    Tuesday March 13, 2012 11:00am - 12:00pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Software patents have a mixed reputation. They make some millions, are labeled a scourge by others, and are generally just overlooked or misunderstood by the general public. In the end, it's an open question whether they drive innovation or hamper it.The panel will discuss patent issues as relating to startups and emerging technologies. Topics covered include: Whether acquiring patents makes sense, issues about building on third-party platforms, the growth of patent litigation, and the relationship between patents and innovation; relying on real-world examples when possible.Julie Samuels of EFF will discuss an emerging trend of suing startups over patents. Ruben Rodrigues of Foley & Lardner LLP will discuss when startups might consider patents, when not to, and different perspectives on patents and innovation. Having reported on "patent trolls" for NPR, Laura Sydell will discuss her impressions of the patent system and its effect on innovation.

    Speakers
    Exec Dir | Engine Advocacy | Julie Samuels, a Staff Attorney...

    Digital Culture Correspondent | NPR | Laura Sydell reports on...

    Assoc | Foley & Lardner LLP | Ruben Rodrigues is an associate...


    Type Interactive, Panel
    Hashtag #sxsw #SWPatent
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11635


12:30pm

How the Austin Region Supports Technology Companies

12:30pm

The Airbnb of Anything: The Growth of P2P Markets

3:30pm

Are Free Customers Better Than Captive Ones?
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free to set our own terms, control our own data, and even state the prices we are ready to pay—outside of any company's silo? And haven't free customers been a promise of free market as well as the Internet from the start?Doc Searls says yes. Doc co-authored The Cluetrain Manifisto, and his new book, The Intention Economy: When Customers Take Charge — due out in May 2012 from Harvard Business Review Press. He has also been working since 2006 with developers on tools for customer liberation, through ProjectVRM at Harvard's Berkman Center for Internet & Society.Some of those tools are now coming to market. But will they prove out? In "Are Free Customers Better Than Captive Ones?" Doc tackles that question and invites many more. Bring your own to what will prove to be a highly interactive session.

    Speakers
    Chief Evangelist | Linux Journal | Doc Searls is co-author of...


    Type Interactive, Solo
    Hashtag #sxsw #freedom
    Theme Startup Village
    Level Beginner
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP13611


3:30pm

Investments in Austin Technology

5:00pm

The Austin Tech Incubator Landscape
    Tuesday March 13, 2012 5:00pm - 6:00pm @ Hilton Austin Downtown (Salon D) (500 E 4th St, Austin, TX 78701)
    In the 1980s, several seeds were planted that led to the entrepreneurial environment Greater Austin enjoys today. Among these seeds were the State’s winning bid for the MCC, the founding of Austin Ventures, and the founding of Tivoli Systems. These seeds and many more grew the need for today’s incubator, accelerator, and other hybrid programs. Some programs are comprehensive with office space, mentorship, and year-round access to resources. Others are more virtual and episodic, but no less critical to company founders. With the growth in the pool of entrepreneurs, the diversity of programs has grown, for sports, packaged goods, university students, and more. Who are the people behind these programs? What kinds of companies are being developed via the incubators & accelerators? What does the future hold? Speakers include Bryan Menell of Capital Factory, Mellie Price of Source Spring, Isaac Barchas of ATI, & Mark Pannes of RaptorAccelerator, and Steve Guengerich of BroadBrush Ventures.

    Speakers
    Co-Founder | Austin Tech Happy Hour | A finalist for Ernst...

    Director | Austin Technology Incubator

    Managing Dir | Raptor Accelerator LLC | MD for RaptorAccelerator’s...

    Managing Partner | Capital Factory | Mellie Price has 20 years...

    Managing Dir | BroadBrush Ventures LLC | Steve is managing director...


    Type Interactive, Panel
    Hashtag #sxsw #Incubator
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100413


 

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