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2:00pm

Sex on the Web – The Sabotage of Relationships?

3:30pm

ASL: The Evolution and Future of Online Dating
    Friday March 9, 2012 3:30pm - 4:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?

    Speakers
    Cultural Strategist | RAPP | Shon Mogharabi is a Dallas native...


    Type Interactive, Solo
    Hashtag #sxsw #datingtech
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP14011


3:30pm

Enhanced Interrogation: The Modern-Day Interview

3:30pm

Shift & Reset: Solving Complex Problems
 
 

9:30am

Datatainment: Soccer Sexes-Up Spreadsheets
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    We've had data visualisation. We've had data journalism. But there's a missing layer that sport has ignored. Only the most passionate of fanatical sporting statisticians can get joy from the data that accompanies the world's most popular sport. There must be a better way of telling the stories behind the stats. Soccer has as much data as any other sport and with an estimated 3.5 billion fans, it has more audience than anyone else. But entertaining that audience, rather than simply informing them, is where the challenge lies. Richard Ayers, the digital innovator at Manchester City FC, one of the world's top soccer clubs, will reveal where the club is going and explore the best examples in the game. He'll look at the pace of change in Soccer's stats as the top club's strive to engage a wider demographic and will assess parallels in F1 Grand Prix, the differences with North American sports and the impact of second-screen experiences.

    Speakers
    CEO | Seven League | Seven League is a new company focused on...


    Type Interactive, Solo
    Hashtag #sxsw #Soccer
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP100375


9:30am

I Used Data Analytics to Game Online Dating

9:30am

The Present of Print: Paper's Persistence
    Saturday March 10, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    It's common to call the printing press revolutionary. But the printing press did not eliminate handwriting. To this day, we have Moleskine notebooks, Post-It Notes, hipster PDAs. Similarly, the digital revolution will not kill print. We still buy books online and mark them up with pencils and highlighters. Pens are still more ubiquitous than digital mobile apps. People pay for photographic prints to hang on their fridges and walls. Bookstores do not merely exist; they legitimate neighborhoods. Every coffee shop has a bulletin board full of printed posters. Instead of predicting "The Future of Print in the Digital Age," this panel celebrates the present of print, and focuses on emerging print-digital hybrids. The panel consists of a printer, a couple of scholars, a poster distributor, and a print photographer who started a photo booth. Together we will explore projects that capitalize on the permeability of the boundaries separating manual, print, and digital realms.

    Speakers
    Owner | motorblade | The affable Fritz Blaw is the man behind...

    Asst Professor, English | Western Carolina University | Nate...

    Photo Editor Photographer Entrepreneur | Please Shoot Yourse...

    Asst Dir/Digital Writing/Research Lab | The University of Texas...


    Type Interactive, Panel
    Hashtag #sxsw #print
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9071


11:00am

Securing Your Data in a Target-Rich Environment
    Saturday March 10, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Each year, thousands of technophiles descend upon Austin, bringing Internet-connected laptops, phones and tablets with them, and most of them think very little about keeping their personal communications secure. Open wireless networks in the convention center – and in hotels, bars and coffee shops – offer a convenient way to keep in touch with home, but also leave any data that is transmitted over those networks open to snooping by malicious individuals. In this session, host of Revision3 podcast Hak.5 and regular contributor on the TWiT network, Darren Kitchen, will walk attendees through live demonstrations of many ways in which their personal data are vulnerable while connected to the Internet at SXSW, and the steps they can take to keep that data private and safe. The tips and information from this session will benefit those who attend not only while they are at SXSW, but any time they sit down at their own local coffee shop and open up their laptop to fire off some email.

    Speakers
    Producer & Host | Hak5 | Darren Kitchen is a self taught hacker...


    Type Interactive, Solo
    Hashtag #sxsw #hak5
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9041


11:00am

The Sports Fan in 2015

12:30pm

Is Social Media a Human Right?
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Earlier this year, United Nations special rapporteur Frank La Rue overwhelmingly declared access to the internet as "an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress." In particular, the report focuses on the ability of the internet to facilitate communication and collaboration -- hallmark features of social media platforms such as Twitter and Facebook, both of which played important roles in this year's Arab Spring uprisings. This panel aims to discuss the topic of social media access for populations which are typically denied internet-based contact with other humans: prisoners, the homeless, and the urban and rural poor.

    Speakers
    Assoc Professor | University of Illinois | Christian Sandvig...

    Dir, Social Media | Tribal DDB | As director of social media...

    VP, Strategy Dir | Havas Digital | Jason Rockwood is Vice President...

    Activist/author/filmmaker/running for office | Michealene Risley...

    Dir | ThousandKites.org | Nick Szuberla works nationally a media...


    Type Interactive, Panel
    Hashtag #sxsw #MediaRight
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13149


12:30pm

The Solid Verbal Live Podcast
    Saturday March 10, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)

    Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

    Speakers
    Co-Host | Solid Verbal | Dan Rubenstein is a video host and writer...

    Digital Strategy | Leo Burnett/Arc Worldwide | Nick is on the...

    Founder | The Solid Verbal | Ty Hildenbrandt is the founder and...


    Type Interactive, Podcast
    Hashtag #sxsw #SV
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9133


12:30pm

When Biomechanics Attack: Hard New Sports Lessons

3:30pm

Fantasy Sports: Where Does It Go from Here?
    Saturday March 10, 2012 3:30pm - 4:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Fantasy sports began in the 1960s as a way for sports junkies to "interact" more with their favorite sports by selecting their own rosters and competing against like minded sports junkies. Until the mid-1990s, distribution of the game was limited to newspapers and magazines and league scoring was done by hand, thus limiting the number of participants. Improvements in technology, specifically the Internet, led to unprecedented growth and it also helped spawn the first real online "social networks", as fantasy players went online to talk smack with one other, trade players and review expert opinions. Today, every major media company and every professional sports league operates some type of fantasy league. There are cable programs and entire satellite TV packages dedicated to serving the fantasy audience--NFL Red Zone on Direct TV. Updates come to mobile devices and there are hundreds of iPhone, Android and Facebook fantasy sports apps and games. Given the continued growth of fantasy sports, where does it go from here?

    Speakers
    Pres | Bloomberg

    VP | USA TODAY | Clay Walker is the Vice President of Affiliate...

    Wide Receiver | Green Bay Packers | Off The Field Greg is the...

    SVP & GM | CBS Sports | Jason Kint is the General Manager of...

    On Air Talent | ESPN | Stephania Bell, PT, OCS, CSCS, is a board-certified...


    Type Interactive, Panel
    Hashtag #sxsw #FantSports
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100020


3:30pm

The Basketball Jones Live Podcast
    Saturday March 10, 2012 3:30pm - 4:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    Today, The Basketball Jones is a daily NBA podcast, award-winning blog, and television show. Five years ago, it was a money-losing passion project recorded in a kitchen. The story of what happened in between is partly about five friends figuring out how to get paid for a show they loved doing. But it's also about how that show grew up with a league that exploited social media and digital content more than any other sport in North America. Many lessons can be learned from the peculiar rise of The Basketball Jones and the NBA's approach to the new media. Exactly what those lessons are? Come by and hear us talk it out. We want to be as surprised as you are.

    Speakers
    Dir/Producer, The Basketball Jones | Score Media | Jason Doyle...

    Host, The Basketball Jones | Score Media | Host, writer and co-founder...

    Producer | Score Media | Producer, writer and restaurant selector...

    Host, The Basketball Jones | Score Media | Tas co-founded The...

    Editor, The Basketball Jones | Score Media | The Will Smith of...


    Type Interactive, Podcast
    Hashtag #sxsw #TBJ
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100172


 
 

9:30am

Food Trucks Share Social Media Tips

9:30am

The Positive Power of Sports

11:00am

Cultures of Basketball: Sports in Higher Education
    Sunday March 11, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    In this presentation, I will share the story of a groundbreaking pedagogical experiment that quickly gained national and international attention: teaching “Cultures of Basketball” at the University of Michigan. Inspired by my lifelong love of the game and informed by my scholarly interests in the role that stories, particularly informal stories, play in shaping our daily lives at the individual and collective level, “Cultures of Basketball” quickly surpassed my wildest expectations. Its appearance in university course listings provoked hundreds of student e-mails begging for one of the 24 spots in the course. The impromptu course diary I posted on my blog drew the attention of local newspapers, ESPN.com and other major online venues in this country and abroad, as well as hundreds of readers per day. Finally, the in-class experience provided challenges unlike any I’d faced in my 20 years of university teaching: negotiating the balance between formality and informality, emotional experience and intellectual inquiry, student and student-athlete (students included 8 members of Michigan’s men’s basketball team), the freedom to openly explore uncharted pedagogical ground and the imperatives of academic integrity, all while making my first foray into blogging and micro-blogging social media.

    Speakers
    Assoc Professor | University of Michigan Masters | I teach literature...


    Type Interactive, Solo
    Hashtag #sxsw #basketball
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP13938


11:00am

The Rise of Brooklyn Food Scene

12:30pm

Better Food Through Open Data Standards
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

    Speakers
    CEO, Chef | Foodtree

    CEO & Founder | Windowfarms.org | NYU ITP, Eyebeam Center for...

    Code for America Fellow | Code for America | Chacha is an experience...

    Founder | food+tech connect | Danielle Gould is the Founder...

    VP, Digital Prod Mgmt | Clean Plates | Niles is creating the...


    Type Interactive, Panel
    Hashtag #sxsw #openfood
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9904


12:30pm

Boxcutters Podcast: Episode 300

12:30pm

Online Sports and the Internet's Meaning Machine
    Sunday March 11, 2012 12:30pm - 1:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Ron Prince went from being a disgraced former Kansas State head football coach to being the internet's first job candidate for everything from coaching vacancies to the Presidency of Libya. How did this happen? Via the chaotic and boundlessly enthusiastic meme-building of the sporting internet, the ever-expanding space that has surpassed ESPN as the primary destination for sports fans who want something more than a box score and canned television commentary to feed their bottomless appetite. Spencer Hall of SBNation.com and EDSBS.com will outline the basic growth of the online sports community from its origins in message board and single author blogs to its current configuration of content farms, networks, independent sites, and Twitter feeds. The discussion will trace the current trajectories of online sports communities, follow the money to see what's attracting investors' dollars, and make a few guesses about where it's all headed. There will also be at least one hundred photoshopped pictures of athletes doing silly things, so if the rest disappoints you the pictures definitely will not.

    Speakers
    Editorial Dir | Vox Media/SB Nation | Spencer Hall is the Editorial...


    Type Interactive, Solo
    Hashtag #sxsw #kingdom
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100134


3:30pm

Cookbook 2.0: The Future of Recipe Content

3:30pm

Sports Media: The Beat Goes Gone?
    Sunday March 11, 2012 3:30pm - 4:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Until quite recently, there was a single source of record for your favorite sports team: The beat writer. For decades, the local paper determined what sports fans would consume and how they’d consume it.Not until the explosion of the internet were sports fans able to fulfill their desire to know more about their team -- and know that stuff immediately. The web completely innovated the experience of being a sports fan. Pretty soon, athletes were communicating directly with fans. Highlight dunks were published online seconds later. Reporters began to tweet notes from practice instantly.Today's modern sports fan demands immediacy, and this appetite is driving a new kind of sports coverage, one that relies on innovation, both technically and editorially. Our panel will explore the rapid innovation that has occurred in sports journalism, and promises to continue at an exponential rate. We'll seek to answer the question: What will the sports beat look like in 10 years?

    Speakers
    Sr NBA Editor | Yahoo! Sports | Johnny Ludden was the San Antonio...

    Writer | Grantland

    President | BuzzManager Inc | Kathleen Hessert is founder and...

    NBA Writer. Editor of ESPN.com's TrueHoop Network | ESPN.com...

    Dir, Media Services | San Antonio Spurs


    Type Interactive, Panel
    Hashtag #sxsw #sportbeat
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13977


3:30pm

Stuff You Should Know Podcast
 
 

9:30am

2012: You Bet Your Asteroid the World Won't End
    Monday March 12, 2012 9:30am - 10:30am @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)
    Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.

    Speakers
    Scientist, Mgr of NASA’s Near Earth Object Program Office...

    Astronomer, Author, Blogger | Bad Astronomy LLC | Phil Plait...

    Social Media Specialist | NASA Jet Propulsion Laboratory | Getting...

    News & Social Media Mgr | NASA Jet Propulsion Laboratory | Veronica...


    Type Interactive, Panel
    Hashtag #sxsw #asteroid
    Theme Culture, Science and Play
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9535


9:30am

Street-Level Genius: An African Maker Safari

9:30am

The New Aesthetic: Seeing Like Digital Devices

11:00am

Spacebits: Awesomeness, Balloons, Space and DIY

11:00am

Technology and Fashion
    Monday March 12, 2012 11:00am - 12:00pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)

    The Technology and Fashion session shows the language of art and design expressed through the intertwining of technology and fashion. Using recent and new technologies, amazing things are happening to clothes: face masks that are a perfect fit using 3D scanning, 3D printed shoes, clothes that display carefully designed lighting as art and 'print' words from Twitter and other sources interactively on the fabric. This session highlights just a few of the amazing things that can be done when technology is combined with creativity.Join Ping Fu, Alison Lewis, Janet Hansen and Sheridan Martin as they show the processes and thoughts that go into producing wearable works of technology.

    Speakers
    CEO | Switch Embassy | Alison Lewis is a fashion technology designer...

    Chief Fashion Engineer | Enlighted Designs Inc | Janet Hansen...

    VP | Jon Peddie Research | Kathleen Maher is a researcher and...

    Founder & CEO | Geomagic Inc | Ping Fu, CEO, Geomagic Honored...

    Sr UX Designer | Microsoft | Sheridan Martin works for Xbox incubation...


    Type Interactive, Panel
    Hashtag #sxsw #geo
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100180


12:30pm

Get Excited and Make Things with Science
    Monday March 12, 2012 12:30pm - 1:30pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.

    Speakers
    Spacehack.org | Ariel Waldman is the founder of Spacehack.org...

    Web Developer | Clearleft Ltd | An Irish web developer living...

    Research Assoc | Northern Illinois University | Matt is a particle...


    Type Interactive, Panel
    Hashtag #sxsw #getexcited
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10977


12:30pm

Sex in the Digital Age

12:30pm

This Spartan Life: Frag Me Gently
    Monday March 12, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    Acclaimed “talk show in game space” This Spartan Life will conduct live interviews “under fire” in the videogame Halo, projected on the screen before the audience. Dodging virtual bullets in the mixed reality of SXSW & Halo, This Spartan Life’s creator & producer, Chris Burke & Josephine Dorado, along with Paul Marino, Lead Cinematic Designer at BioWare, will present ideas on extending game culture, filmmaking, DIY media & the importance of play. They’ll do their best to keep their guests safe from plasma rifle-wielding aliens. How will they fare? See for yourself. Using Halo as its backdrop, the show began as an underground sensation and has since scored glowing reviews in Wired Magazine, the BBC, BusinessWeek & BoingBoing. Described by Wired Magazine as “a mash-up of The Charlie Rose Show & Doom,” TSL combines high-brow interviews with the likes of the late Sex Pistols manager, Malcolm McLaren & the rock band OK Go with the frag-fest of videogame culture. www.thisspartanlife.com

    Speakers
    Creator/Dir | This Spartan Life | Director Chris Burke graduated...

    Professor/Live Events Producer | The New School/This Spartan...

    Lead Cinematic Designer | BioWare | Paul Marino is Lead Cinematic...


    Type Interactive, Podcast
    Hashtag #sxsw #FragMe
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13563


3:30pm

Make Live Podcast

3:30pm

Robot Panelists, AI and the Future of Identity

3:30pm

Self-Hacking: Self-Knowledge & Data Literacy
    Monday March 12, 2012 3:30pm - 4:30pm @ Driskill Hotel (Driskill Ballroom) (604 Brazos Street, Austin, TX 78701)
    Self-hacking is about self-awareness, pattern spotting and behaviour change. It focuses on the end result of data collection: understanding and action. As important is "data literacy" i.e. data expertise at individual level, not just for businesses and institutions. Uncovering hidden cause and effect in one's behaviour increases individual's autonomy. To self-hack, we need to have access to analytical tools and raw data. Current 'info-graphics' are a far cry from the power a sophisticated data analysis could give to an individual user. What if I want to analyse my data differently to the analysis, let's say, Withings scales app provides, cross-analyse it with my travel data from Tripit to see if my weight is related to change in my diet during travel. Or any other activity I care to track. The possibilities are endless, if only individual users had access to their data and to far more sophisticated tools for data analysis and visualisation.

    Speakers
    Founder | London QS meetup group | - founder of the London Quantified...


    Type Interactive, Solo
    Hashtag #sxsw #selfhack
    Theme Culture, Science and Play
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP11713


 
 

9:30am

Disrupting the Traditional Ticketing Industry

11:00am

Social Shopping: The Zeros & Ones Changing Fashion

11:00am

Who Needs a Fashion Cycle? I've Got Social Media
    Tuesday March 13, 2012 11:00am - 12:00pm @ Driskill Hotel (Citadel) (604 Brazos Street, Austin, TX 78701)

    The traditional cycles of fashion trends, consumer buying patterns and clothing manufacturing no longer exist in the fashion industry – fashion is ‘now’ in all its capacity and its current pace brings with it a variety of side effects. A traditional fashion cycle refers to the processes of adoption and rejection of a particular trend/activity etc. We will discuss how this definition has evolved in the today’s fashion digital era. We will investigate how digital and technological developments have affected today’s fashion industry from a media, consumer and retail perspective. We will assess the growing importance of social gaming and community to the fashion industry. We will examine social shopping, instant gratification and the saturated world of fashion information and moving trends. In conclusion, we will discuss whether we will be able to sustain the current consumption of information and flow of material and how best to operate in this new world.

    Speakers
    VP of Marketing | Quincy Apparel | Anthony Santagati III is a...

    Founder & CEO | Lyst | Chris is the CEO and cofounder of Lyst...

    Founder & Editor in Chief | Business of Fashion | Imran Amed...

    Digital Comm Consultant | Karla Otto International | Michelle...

    Director of Digital Strategy, Tribal DDB | Tribal DDB | Nikolas...


    Type Interactive, Panel
    Hashtag #sxsw #fcycle
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12334


12:30pm

PolySocial Reality and the Enspirited World

12:30pm

This Week in Digital Podcast
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Driskill Hotel (Maximilian) (604 Brazos Street, Austin, TX 78701)
    In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Questions are inevitable, of course. How should an electric car behave? How should manufacturers prepare consumers for the differences in owning, driving and maintaining it? What responsibilities should marketers and product managers take on to help this market take off? And will the EV “cool factor” taper off or continue to grow? Whatever the answers to these questions, it is clear that the electric vehicle will be a connected vehicle. And that mobile, social, and local technologies will be key to shaping vehicles as they move from prototype to production. Join Mike O’Toole, PJA President and host of PJA Radio, for a provocative discussion that gets to the heart of the probable and probes the limits of the possible. Mike will be joined by Robert Davis, PJA’s SVP for Digital Marketing and Matt Magee, VP of Digital Strategy, and guests from Ford, GM and other players out to “make the EV market” will share their opinions and insights as well.

    Speakers
    Pres | PJA Advertising+Marketing

    SVP, Digital Mktg | PJA Advertising+Marketing | Digital marketing...

    Global Digital & Multimedia Communications Manager | Ford Motor...


    Type Interactive, Podcast
    Hashtag #sxsw #pjaradio
    Theme Culture, Science and Play
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP100060


12:30pm

Why Karl Keeps His Shades On: Style & Social Media

3:30pm

A Recipe for Success: A Blog, A Brand, A Business

3:30pm

Fashion and the New Taste Graph
 
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