A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it’s not always about technology itself. With live demonstrations of technologies you might not see every day--directional sound, mobile sync, crowd-controlled gaming, and a host of emerging technologies even WE haven't seen yet, because they have just been invented.
Speakers
VP, Innovation | The Marketing Store | Ben’s expertise is in...
Dir, Media Lab | AT&T AdWorks
Dir of Research & Dev | The Marketing Store Worldwide
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Panel
Hashtag #sxsw #SMELL
Theme Branding and Marketing
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP11997
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