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12:30pm

All Eyes on You: Visual Effects & Viewer Engagement
    Sunday March 11, 2012 12:30pm - 1:30pm @ Sheraton Austin (Capitol View North) (701 E 11th St, Austin, TX 78701)
    Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

    Speakers
    CEO | GenArts Inc | Katherine joined GenArts as CEO in June 2008...


    Type Interactive, Core Conversation
    Hashtag #sxsw #vfx4views
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9321

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