SXSW 2012

So, you may be asking yourself, what is a mini TOC? Well, for one - it's small. The attendance for Mini TOCs are limited - at Mini TOC Austin, we'll have a maximum crowd of 200 smart, engaging bookish, techy people.

And small is good. While the focus at mini TOC is on the intersection of technology and publishing -- just like at the "big" TOCs, at Mini TOCs, the crowd is small, the atmosphere is intimate and informal, and all the emphasis is on attendees and presenters sharing the conversations.

At Mini TOC Austin, the presentations are just the jumping off point for discussions that involve everyone in attendance. We mix up the format so there will be some "thinky" idea-oriented sessions where presenters will lead discussions post-preso -- and some "do-y" technical Q+As, where attendees can ask the experts about things like digital conversion, layout and UX. It's FOO Camp meets BookCamp, meets unconference, meets TOC, meets (sorta kinda) MakerFaire.