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12:30pm

The New Hollywood: Building Celebrity Brands Online
    Saturday March 10, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often interact with them directly. Leveraging the existing fan base, celebrities are building huge online followings for their sites, Twitter, Facebook & more. Join the innovators of social media platforms for Lauren Conrad, Meghan McCain, the Jonas Brothers & Kraft and Walgreens as they discuss the impact for celebrities & brands. Online celebrity communities provide significant value to marketers & brands & financial opportunity for the personalities. This panel discusses the value, growth and phenomenon of celebrity brands online.

    Speakers
    CEO, Founder | Digital LA | Kevin Winston (@kevinwinston) is...

    Pivot Personality | As the daughter of U.S. Senator John McCain...

    GM | Cambio.com | Nathan Coyle is the General Manager for Cambio...


    Type Interactive, Panel
    Hashtag #sxsw #celebbrand
    Theme Journalism and Online Content
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12621

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