Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often interact with them directly. Leveraging the existing fan base, celebrities are building huge online followings for their sites, Twitter, Facebook & more. Join the innovators of social media platforms for Lauren Conrad, Meghan McCain, the Jonas Brothers & Kraft and Walgreens as they discuss the impact for celebrities & brands. Online celebrity communities provide significant value to marketers & brands & financial opportunity for the personalities. This panel discusses the value, growth and phenomenon of celebrity brands online.
Speakers

CEO, Founder | Digital LA | Kevin Winston (@kevinwinston) is...

Pivot Personality | As the daughter of U.S. Senator John McCain...

GM | Cambio.com | Nathan Coyle is the General Manager for Cambio...
Type Interactive,
Panel
Hashtag #sxsw #celebbrand
Theme Journalism and Online Content
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12621
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