SXSW 2012

Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.