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Big Business: The Future of Marijuana Journalism
    Gawker says William Breathes, the nation’s first medical marijuana critic, has the “best job in journalism,” which may be why he’s been featured by the New York Times, CNN and The Daily Show. Meet him at our panel about how to cover the medical marijuana industry. Breathes and Patricia Calhoun, editor of the Westword, are based in Denver, Colorado, the Wild West of “MMJ,” where there are more dispensaries than Starbucks'. We'll show you how to report on and earn revenue from the medical marijuana industry in your community in a way that's useful to all involved. We'll share advice about handling MMJ politics, culture and how the multi-million dollar industry sprang up around it. And yes, how to cover pot culture without pandering. MMJ still remains a taboo subject for the old guard of journalism, who at best cover pot with a wink and a nod. And finally, we'll talk about being a pot critic – which may not always be the best job in journalism, but it sure beats writing obits.

    Editor | westword

    Medical Marijauan Critic | Village Voice Media/Denver Westword...

    Type Interactive, Salon
    Hashtag #sxsw #MarJournal
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9525

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