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5:00pm

Software Alchemy and the Arc of Technology
    An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas,” Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era. In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.

    Speakers
    Pres & Founder | Cooper | Alan Cooper is known for his role …

    CEO & Co-founder | TechTalk/Studio | As an uber-connector an…

    Startup Liaison Officer | Rackspace | As Startup Liaison for…


    Type Interactive, Panel
    Hashtag #sxsw #AlchemyArc
    Theme Design and Development
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP13308
 

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