Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ willingness to share them in the moment – can make or break a brand. For brands, it’s not what you say but what you do. No longer can brands hide behind a façade of artifice. A big idea and a break-through campaign may generate buzz, but is it a big idea that could be slapped on to any other brand in the category? If so, the rewards will be fleeting.
Speakers
N/A | Hotel San Jose
Director of Integration | McGarrah Jessee
Chief Creative Officer | Alamo Drafthouse Cinema | Henri Mazza...
VP Marketing | YETI Coolers | Rick Wittenbraker is the VP of...
COO | Beast
Type Interactive,
Panel
Hashtag #sxsw #authenticbrands
Theme Branding and Marketing
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP992504
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