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5:00pm

DotAnything 101: Demystifying New Domain Extensions
    After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.

    Speakers
    General Counsel | Sedo | Jeremiah Johnston is general counsel...


    Type Interactive, Future15
    Hashtag #sxsw #NewTLDs
    Theme Late Break and Future15
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP8669

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